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Compromise Is Forecast in Paramount Cas* 


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— you’ll never know the actual 
capacity of your theatre until 
you’ve played “The Big Parade ” 
and “Ben+Hur.” 

METRO-GOLDWYN-MAYER 

The Life of the Party 





Member of Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President 


VOL. XXXI, No. 1 


Entered as second-class matter, August 20, 1917, at the Post Office at Chicago. III., under the act of March S, 
1879. Published weekly at 407 South Dearborn St., Chicago. Subscription $3.00 a year. Single copies, 25 cents. 


September 17, 1927 




In musical expression 
the Wurlitzer is su- 
preme as no other thea- 
tre organ is so well 
equipped for convey- 
ing to the audience the 
dr amatic import of 
feature presentations. 


The Wurlitzer Organ 
is famous for its won- 
derful range of tone 
coloring which is one 
of the features that 
make it the leading mu- 
sical attraction for mo- 
tion picture theatres. 


V/URuIZER Organ 


BUFFALO 
SAN FRANCISCO 
CINCINNATI 
DETROIT 
KANSAS CITY 
LOS ANGELES 


NEW YORK 

CLEVELAND 

PHILADELPHIA 

ST. LOUIS 

CHICAGO 

PITTSBURGH 


FACTORIES, N. TONA WANDA, N. Y. 


Tnrnriimi 









but what kind are they? 





BEERY 

G^ HATTON 


tj It means nothing for a company to have 
a lot of stars. The question is: Who are they? 
What kind of stars are they? Young folks 17 
to 30 years of age compose 70% of motion 
picture audiences. Restless, up-to-date young 
folks. The class most affected by these chang- 
ing times. €| Thumbs down, cries this youth- 
ful hard-boiled public, on the doll-faced 
heroines and too heroic heroes of yesterday. 
Up with breezy Harold Lloyd, saucy Clara 
Bow, regular-guy Richard Dix, virile Emil 
Jannings, slam-bang Beery-Hatton, sophisti- 
cated Adolphe Menjou. Spotlight for modern 
stars sparkling with color, honesty, fun, 
action. Spotlight, in other words, for Para- 
mount stars, and curtain for the has-beens 
and never-wases! Cold facts — box office 
figures, fan mail totals, exhibitor reports — 
prove the superiority of Paramount’s list. 
Surround this stellar galaxy with the indus- 
try’s shrewdest showman brains, the finest 
resources, national advertising hitting 
70,000,000 readers — and try and tie iC 






stars— but whal 

Harold Lloyd. More than a great comedy star — a j 

keen, alert showman. Variety analyzed a year’s theatre grosses and named 
Lloyd the biggest draw in the business! His latest production, which he is 
now making in New York, will prove it anew. Produced by the Harold 
Lloyd Corporation. A Paramount release. 

Clara Bow. h»i of the hour. Million candle power ’’"It” 

girl. 16,000 fan letters a month. Here now in "Hula.” Previous Bows pale 
beside it. Coming in Elinor Glyn’s "Red Hair,” "Devil-May-Care.” A 
Bow year! 

¥--¥¥-*¥•¥--¥¥-¥***-¥■ 

Beery and Hatton. First of the comedy teams 

— and still first. These hoys are naturally funny. Not near-Beerys — the 
real thing. See "Fireman, Save My Child.” Watch for "Now We’re in 
the Air,” "Now We’re in Dutch,” "We’re in Society Now,” "The Big 
Game Hunt.” 



Richard Dix. Real, fighting he-man. And they love him! 

"Quarterback,” "Vanishing American,” "Knockout Reilly.” And now the 
slashing two-fisted roustabout of "Shanghai Bound.” Then "The Gay 
Defender,” and more. 


Bebe Daniels. Screen’s best comedienne. Now at the 

zenith of her popularity. And destined for even greater heights in "Swim, 
Girl, Swim.” "Campus Flirt” type of story. Followed by "She’s a Sheik” — 
and more. "Box-Office” her middle name. 


kind are they? 


Emil Jannings. Greatest dramatic artist on the screen. 

The world marvels at "The Way of All Flesh.” His second American pic- 
ture, "The Street of Sin” even stronger. Only from Paramount a Jannings! 

* * * * * * * * * * * * . * 


Pola Negri. Empress of emotions. "Barbed Wire” reveals 

the new Negri. Photoplay hails her second for 1927-8, "Woman on Trial” 
as "a glorious, extraordinarily fine picture.” All-star casts and directors. 
Real stories. A super-Negri. 


************* 

Adolphe Menjou. Lover, new style. Don Juan in 

evening clothes. "Service for Ladies” rated among first six of new season 
by Photoplay. Then "A Gentleman of Paris.” "The Musician.” More. 

************* 

Fred Thomso J\. Biggest Western draw of them all. 

Paramount rounds up the best, always. And Silver King. In a "natural” 
special, "Jesse James” and another big special. And a series of rip- 
snorting typical Thomsons. 



GV_ adolphe MENJOU 

l 



************* 

Florence Vidor. Lovely, gowned by Poiret. Class, 

with a naughty twinkle in her eyes. At her best in "One Woman to 
Another.” In "Honeymoon Hate,” from the Satevepost serial. 


Zane Grey. Biggest name in Western stories. Zane Grey- 

Westerns — the class product. Watch for "Nevada,” from American Maga- 
zine serial. "Open Range,” Country Gentleman headliner. 






cvAWas MEIGHAbU 





CONKLIN djnd 

gt^FI elds 


Thomas Meighan, R„ sg ed favorite. In stories of 

"Tin Gods” type. Smashing action, big casts. "We’re Ail Gamblers.” 
"The City Gone Wild.” And others. 

************* 

George Bancroft. Brand new style of star. Vil- 
lainy with "it.” A mighty performance in one of the season’s best specials, 
"Underworld,” the giant thriller sweeping the country. Now stardom. 
Coming in a Joseph Conrad story, "Victory.” And in one roaring comedy 

special with Chester Conklin — "Tell It to Sweeney.” 

************* 

Esther Ralston. "American Venus,” "Fashions 

for Women,” "Ten Modern Commandments.” Paramount’s luscious blonde 
has arrived! More alluring than ever in "Figures Don’t Lie.” "The Glory 
Girl” and others. 

************* 

Fields and Conklin. Paramount originated 

comedy teams. Naturally we can pick ’em and make ’em right. Fields, 
whom Exhibitors’ Herald after "Running Wild,” calls the screen’s greatest 
natural comedian. Conklin — well, you know what Chester means to a pic- 
ture. Both of ’em in "The Side Show.” And more. 
********** *** 


Study the list again, gentlemen. Compare it freely with others. Then 
you’ll understand why in Hollywood to become a Paramount star is to join 
the major leagues. Paramount star — a mark of superior merit and drawing 

power. Naturally your public and you won’t be satisfied with less! 
********** *** 


SPECIALS. Best of the stars, and specials like "Beau Geste,” 
"Chang,” "Metropolis,” "Rough Riders,” "Beau Sabreur,” "Under- 
world,” "Gentlemen Prefer Blondes,” "Tillie’s Punctured Romance.” 
And more. Short features — Paramount 


News, Paramount - Christie Comedies, 
Paramount-Hortons, Paramount Novel- 
ties, Krazy Kat and Inkwell Imps Car- 
toons. Paramount — the whole show! 






HOW MUCH 
MONEY DO YOU 
EXPECT TO MAKE 
NEXT YEAR? 

Whatever it is, it will he 
more than you figured l 


M-G-M exhibitors are making the money this year ! 
PICTURES like “Tell it to the Marines,” “Slide, Kelly, Slide” 
“TWELVE Miles Out” 

“ROOKIES,” “After Midnight” and the rest 
ARE cleaning up, no mistake. 

HOW about next year ? 

WE’RE in a position to state that 
M-G-M exhibitors will have 
THEIR Biggest Year in ’27'’28. 

A Star name on every picture you show! 

WE’VE got that for next season. 

AND our budget for stories and production is 
PLENTY! 


(continued) 





(continued) 


IF you can’t keep your house filled 
WITH Chaney one week, Shearer the next, 

GILBERT the next, and Garbo, Haines, etc., etc. 

RIGHT down the line — 

NOT to mention M-G-M’s Great Specials — 

THEN you’d better quit strutting your stuff 
AS a showman. 

ANY theatre is strongly intrenched with M-G-M’s 
BIG Parade of Stars plus 
M-G-M’s equally high quality program of 
JUNIOR Features — 

M-G-M offers you only those short subjects 
THAT add drawing value and class value 
TO your program. 

HOUSE-fillers, not time-fillers ! 

HAL Roach Comedies build patronage — 

“OUR Gang,” “Charley Chase,” “Max Davidson,” “AlbStar” 
GREAT Events in Technicolor — M-G-M Oddities — 

THOSE are the cream, boys ! 

AND M-G-M News will give other newsreels 
SOMETHING to think about— 

WE urge all exhibitors to 

EXAMINE the facts of all products for ’27'*28. 

TAKE your time, there’s no hurry. 

WE know that when all is said and done 
YOU’LL go with the company that offers you 
THE chance to make the most money 
IN receipts! In other words — 






established Favorite 

Rudolph Schildkraut 



This great artist is destined 
to score new and greater 
triumphs in a sensational 
series of characterizations 
on the P ATHE-DE MILLE 
PROGRAM 1927 * 28 , 


the screen’s most versatile actor 

. 


“ A work of art and 
fine entertainment. 
Rudolph S c h i l d • 
kraut’s performance 
as the doctor is a 
masterpiec e.’’ 
— Photoplay 


‘The COUNTRY 
DOCTOR” 

^RUDOLPH SCHILDKRAUT 

JUNIOR COC-H LAN - VIRGINIA BRADFORD- 
and FRANK MARION 
SCREEN PHY BY BEULAH MARIE DIX ADAPTED EROM STORIES by 
IZOLA FORRESTER AND MANN PACE ••• SUPERVISED BY 

BERTRAM MILLHAUSER -directed uvRUPERT JULIAN 

PRODUCED by De MILLE PICTURES CORP. 

f elected by Photoplay as one of 
te six best pictures 


Pafhe Exchange, Inc. 


Oe Micle studio pictures - pathe' news 


Pathe westerns - PATHESERIALS - PATHECOMEDIES 


Foreign Distributors Producers International Corporation. 130 West 46th Street, 'FT. Y. 
WILLJAM M. VOCEL. General Manager 


HR 



NEWSRIil 


PATHE NEWS 

world’s great- 
est newsreel, 
recording FIRST every important 
happening in every part of the 
world— is a thrilling, breath-tak- 
ing triumph of realistic entertain- 
ment— 




TRUTH IS STRANGER THAN FIC 
TION, and twice a week patrons of 
the best motion picture theatres see 
flashed on the screen in Pathe News a 
marvelous pictorial panorama combin- 
ing all the thrilling drama, heart-touch- 
ing pathos and tragedy, rib -tickling 
humor and awe-inspiring spectacles 
garnered from all comers of the earth 
by the unrivalled news gathering or- 
ganization of Pathe cameramen. Thou- 
sands of wise showmen are advertising 
and boosting this great entertainment 
feature and reaping a harvest of good 
will and dollars at the box-office. (Issued 
twice a week.) 


, * **%% % 

- •**»**:*.'*£■*». «' 


There is no substitute for Pathe 
News — for 16 years the world f s 
leading newsreel . 


Pathe westerns - path£serials - Pathecomedies 


De Mille studio pictures - pathe* news 


Member of Motion Picture Producers and Distributors of America, 
Will H. Hays, President 







3 


September 17, 1927 


EXHIBITORS HERALD 


New 
Spice for 
Your 
Trogramsf 


Short Feature Show 

R ECENTLY we viewed a program of short subjects 
which afforded a complete show in itself. The pro- 
gram consisted of a group of Educational Pictures pre- 
sented by Mr. E. W. Hammons at a private exhibition in 
Wurlitzer Auditorium, New York City. This exhibition 
came to us as renewed evidence of the splendid type of 
entertainment which short subjects, of good quality and 
proper selection, afford. This program as presented by 
Mr. Hammons was a thoroughly good show — so good that 
we believe it would be able to contend successfully 
against the usual type of program offered by leading pic- 
ture theatres. 

This program had in a full measure the extremely 
valuable element of variety. From the opening cartoon 
novelty to the closing two-reel comedy the program 
moved swiftly, without limp or pause. It contained a lot 
of unfailing comedy, together with considerable material 
of general interest. It would have offered stiff competi- 
tion to any average program of the usual kind and we 
have seen many programs built around even so-called 
specials which afforded considerably less real entertain- 
ment. 

This exhibition also impressed us with the very fine 
progress that is being made in the betterment of short 
subject quality. The pictures individually and col- 
lectively reflect much credit upon the producers and 

upon the distributor. Exhibitors Herald 


Felix the Cat 

in “The Non-Stop Fright” 
‘Laughable from beginning to end.” 

— Motion Pictures Today 


Outdoor Sketches 
by Robert C. Bruce 
“The Cry of “The Hot 

Winter” Place” 

“Beautifully and artistically photographed.” 

— M. P. World 

Lloyd Hamilton 
in “At Ease” 

“Lloyd Hamilton at his best .... Book it 
for an ace.” — Film Daily 

Kinograms — News Reel 
“All that could be desired in an up-to-date 
news reel.” — M. P.World 

Lupino Lane 
in “A Half-Pint Hero” 

“Screamingly funny.” 

— Motion Pictures Today 

“Holly-Nuts” 

Curiosities — The Movie Side-show 
“Photography is excellent . . . idea is novel 
. . . incidents refreshing.” —Film Daily 

Dorothy Devore 
in “Up in Arms” 

“Exceptionally fast and peppy.”- M. P.World 


C( Educational exhibited representative 
issues of their various series of offerings for the 
1927-8 season. . . . Each was an excellent example 
of its class, and promises well for Educational s 
product for the new season. _M. P. WORLD 




. — - 

^Si 


“THE SPICE OFTHE PROGRAM” 

\ / 





Member, Motion Picture Producers and Distributors of America, Inc. Will H. Hays, president 




4 


EXHIBITORS 


HERALD 


September 17, 1927 


KE Lighthouses 
the theatres of 
FOX PROFIT PICTURES 
beacon-lights of sound 


LOEW’S CIRCUIT 
N. L. NATHANSON 
COMERFORD CIRCUIT 
STANLEY-FABIAN CIRCUIT 
SCHINE CIRCUIT 
GREENFIELD CIRCUIT 
UNIVERSAL THEATRE CIRCUIT 
E. J. SPARKS CIRCUIT 
BUTTERFIELD CIRCUIT 


17 Theatres Metropolitan district of New York City and Brooklyn 
Famous Players — Canadian Circuit 
59 Theatres in Pennsylvania 
New Jersey 

42 Theatres in the state of New York 

San Francisco — Sacramento — Santa Cruz and Honolulu 
Seattle and State of Florida 

Jacksonville — St. Petersburg and West Palm Beach 

Grand Rapids — Lansing — Saginaw and 8 other Michigan cities 


It will pay you to study 



Loves of CARMEN 


Victor McLaglne 


Dolores Del Rio 


SILK HATS 

Madge Bellamy Victor McLaglen 

Edmund Lowe 

PAID TO LOVE 

George O’Brien Virginia Valli 

THE COMEDIAN 
Greta Nissen 
THE ESCAPE 

Janet Gaynor Charles Farrell 

HANGMAN’S HOUSE 
Charles Farrell Virginia Valli 

Victor McLaglen 


COME TO MY HOUSE 
Olive Borden 


2 GIRLS WANTED 

Janet Gaynor 


SINGED 
Blanche Sweet 


PAJAMAS 

Olive Borden 


THE JOY GIRL 

Olive Borden Neil Hamilton 







September 17, 1927 


EXHIBITORS HERALD 


5 


guiding navigation 
these men who play 
dot the country with 
showmanship. 


DIPSON-ZIMMERMAN CIRCUIT 
SMALL-STRAUSBURG CIRCUIT 
C. H. BUCKLEY 
HARRY GOLDBERG 
LOUIS MARCUS 
REGORSON CORPORATION 
WILMER & VINCENT 
NATHAN YAMINS 
MERLE DAVIS 


Buffalo — Cleveland and Pittsburgh territories 
30 Theatres in Brooklyn and Long Island 
Leland & Clinton Sq., Albany 
Omaha and Nebraska Circuit 
Salt Lake City 

Eastman Theatre, Rochester, N. Y. 
Harrisburg, Pa. 

Fall River, Mass, and Newport, R. I. 

Butte, Montana 


their campaigns on 



EAST SIDE, WEST SIDE 
George O’Brien Virginia Valli 

NONE BUT THE BRAVE 
Madge Bellamy Edmund Lowe 

SILK LEGS 
Madge Bellamy 

LUNA PARK 

Victor McLaglen Greta Nissen 

Charles Farrell 

FRENCH ANKLES 

Madge Bellamy 
WIDOW-IN-LAW 
Sally Phipps 
HOLIDAY LANE 
Earle Foxe 


SUGAR DADDIES PUBLICITY MADNESS 

Mary Duncan Lois Moran Edmund Lowe 

THE GAY RETREAT HIGH SCHOOL HERO 

Sammy Cohen Ted McNamara Sally Phipps 

THE UNKNOWN BEAUTY VERY CONFIDENTIAL 

Olive Borden Madge Bellamy Mary Duncan 

and in addition 

WHAT PRICE GLORY 

Victor McLaglen , Edmund Lowe , Dolores Del Rio 



6 


EXHIBITORS HERALD 


September 17, 1927 


Th e Martin Johnson African Expedition Corporation announces a 


DRAMATIC SCREEN NARRATIVE 




THE 



OF 



Produced and Photographed by M ART IN and OSA JOHNSON 


This production, now in preparation by Mr. Johnson with the 
editorial assistance of Terry Ramsaye, presents an adventure 
tale of thrills without parallel in screen achievement. 

It is a drama of desperate realities, picturing indisputably wild 
beasts of jungle and veldt and the wild savages of Africa in 
the lives they live and the deaths they die — naked men against 
tooth and claw. 

"Simba” portrays, incidentally, the adventures of the famous 
Mr. Johnson and his intrepidly courageous wife, Osa, on the 
safaris by which they recorded this amazing story. 

The story itself is interwoven with the high excitements of a 
river crossing amid hundreds of hungry crocodiles, encounters 
with the giant rhinoceros, native spearmen pursuing the great 
hippopotamus. High climax is reached in the 

MAD ELEPHANT STAMPEDE 
IN THE BURNING JUNGLE 

A Spectacle That Only Fate Could Hare Staged 


September 17, 1927 


EXHIBITORS HERALD 


7 


And a supreme natural drama is presented in 

THE LION WAR of 
a LUMBWA TRIBE 

A savage king and his warriors fighting for the lives of his tribe 
and herds against an invading wave of murdering lions — a 
story of wild black life, a strange marriage, barbaric society, 
spears and desperation. 

The Johnsons’ cameras take you there, a-foot, alongside and 
into the thick of it — a terrific adventure, tremendously told. 

"Simba” is the culminating achievement of a career of twenty 
years on danger trails, in a life story going to the millions in 
forthcoming issues of: 

SATURDAY EVENING POST 
AMERICAN MAGAZINE 
COLLIER’S WEEKLY 

LIBERTY 

Also in a syndicated series to 1,200 newspapers — and 
pictorially in all the leading rotogravure sections. 

Here is star and box office value, created by sheer force of fact 
and personal attainment — automatic, genuine, inevitable. 

It is presented with new elements of novelty of portrayal and 
with a new screen technique. 

MARTIN JOHNSON AFRICAN EXPEDITION CORP. 

30 Church Street DANIEL POMEROY , President New York City 


DELINEATOR 
NEW YORK TIMES 
GOOD HOUSEKEEPING 


8 


EXHIBITORS HERALD 


September 17, 1927 


Don't Feel 
Disappointed 



C. Perhaps you expected too much. Miracles. Hokus- 
Pokus. Legerdemain. You should have known better. 

CL Maybe you’re feeling disappointed because you 
didn’t even see a job up to the standard you have 
been accustomed to. But you shouldn’t feel surprised. 

C. The world didn’t change overnight just because 
Somebody waved a magic wand. EXPERIENCE is 
still King. ORGANIZATION is still supreme. PER' 
FORMANCE still laughs at promises. 

CL There’s a deft, sure touch of showmanship and 
news skill about INTERNATIONAL NEWSREEL 
that you shouldn’t have expected to find in the work 
of experimenters. There’s an efficiency born of ex- 
perience in UNIVERSAL’S distribution of Interna- 
tional Newsreel that you must give the other fellow 
time to learn. 

CL Give him time. But don’t pay for his education. 

CL Most of you weren’t disappointed. You had your 
feet on the ground! 

CL Because INTERNATIONAL NEWSREEL is 
today setting new records in renewals, volume of new 
booking, and quality of representation. 

CL It is inevitable. Every old INTERNATIONAL 
NEWSREEL account is automatically a new account. 
Once International, always International. 

CL And the biggest of circuits and first-run houses, 
shrewd small-town accounts saw International sweep 
all before it last year in news-getting skill, and leave 
competition behind in cramming every foot with 
AUDIENCE meat, ENTERTAINMENT value. 

CL They know there is only one INTERNATIONAL 
NEWSREEL. And their response means that — 

CL THIS IS INTERNATIONAL NEWSREEL’S 
GREATEST YEAR! 

CL For which we thank you! 


Sitting on Top of the World— That's Universal / 


th< 


I/A RED-LETTER DAY IN MOTION 
PICTURE HI/TOKY.- TODAY FIR/T 
NATIONAL XMA/HE / THE TRADE 
TRADITION/ OF 20 YEAR /.- 

TODAY- THANK/ TO 

FIRST NATIONAL 

\i& EXCLUSIVELY 0 


BETTER WAV 
TO 




1906-1026 


The Dark Ages for the Exhibitor 
...You NAD to buy the season' s 
product SIGHT UNSEEN... Old 
boy Caveat Emptor ["Let the 
buyer beware"] reared his ugly 
map at every buying confer- 
ence . . . While business men in 
every other line were buying 
from Samples, right off the 
shelf, YOU floundered in a flood 
of Promises for Pictures that 
hadn't even reached the Pro- 
duction Conference stage!— But 
that condition couldn't last for- 
ever... Sane, modern business 
methods HAD to come ... So 
once more FIRST NATIONAL 
pioneered, and— 


YOU CAN BUY 

DUCT RIGHT OFF 


s a Fact 


It's Revolutionary but 
—Today there are on 
every First National I 
the prints of Twelve Cl 


hand in 


anee 


f the 


$8 titles in THE SHOWMAN'S 
GROUP. •>They're there for you 


MAKE A DATE TO HAVE TUEf E 12 f UOWMAN'f 





DAY /e„A 76/927 

I FIR/T NATIONAL'/ 1027-28 PRO- 
THE /CRIEN AT YOUR LOCAL EXCHANGE! 


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FINISHED PRODUCT . . . Tour 
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GROUP fAMPLEf (CREENED FOR YOU" 






V 




£#5 


mWm!: 


RIGHT NOW, 

BEFORE YOU TURN 
ANOTHER PAGE OP 
THIS MAGAZINE , 

PHONE 


PERSONALLY INSPECT 
THE SHOWMANS GROUP/ 



EXHIBITORS 


HERAL 



EDITORIAL AND 
ADVERTISING OFFICES 

CHICAGO 

♦07 So. Dearborn St. Telephone 
Harrison 9248. Cable Address: 
Quigpubco. 

Jay M. Shreck, Managing Editor 
George Clifford, Business Manager 
Ernest A. Rovelstad, News Editor 

NEW YORK 

565 Fifth Ave. Telephone Vander- 
bilt 3612-3613. 

James Beecroft, Manager 
John S. Spargo, New York 
News Editor 

LOS ANGELES 

5617 Hollywood Blvd. Telephone 
Gladstone 3754. 

Ray Murray, Manager 
Douglas Hodges, 
Advertising Manager 

LONDON 

The Bioscope (J. Cabourn, Editor) 
Faraday House, 8-10 Charing Cross 
Rd., W. C. 2. 


INDEX TO 

EDITORIAL CONTENTS 

DEPARTMENTS 


Short Features 32 

Presentation Acts 34 

The Theatre 46 

The Film Mart 44 

Classified Advertising so 

The Box Office Ticker 49 


“What the Picture Did for Me” 51 
FEATURES 

Los Angeles, by Ray Murray.... 24 


Re-Takes 31 

Pictorial Section 25 

Service Talks, by T. O. Service 43 

Letters from Readers 48 

Chicago, by W. W 58 


SUBSCRIPTION RATES 

United States and possessions — 

$3 per year. 
Canada — $4.50 per year. 

Other points of the world — 

$6 per year. 
Single copies, 25 cents. 

Advertising rate cards and Audit 
Bureau of Circulations statements 
furnished upon application. 



This Issue — 


A MICABLE settlement of Paramount-Trade Commission case is 
1 seen as new delay is granted; P-F-L given 60 more days to 
comply; Conference by November 1 indicated. 

C IVIC bodies hit dog races cutting into theatre trade; Industry 
eyes campaign launched at St. Louis; Houston faces threat; 
Britons see menace. 

T NDUSTRY pauses to pay final tribute at Marcus Loew funeral; 
J- Two thousand stand with bowed heads while brief ceremony is 
conducted. 1 : 0 i 

i j -jdul 

S EVENTY-FIVE exhibitors protest against “bunk” from many 
salesmen; Declare giving real information about pictures in- 
stead of adjectives would bring more contracts. 


''FEN suggestions on how to preserve 
-*• prints are offered by Herbert J. Yates 
of Consolidated Film Industries Engi- 

neers push plans for Convention Septem- 
ber 26-29. 

TJ OSTON not overseated, survey shows; 

Public demands deluxe theatres; 
Shortage of seats in super-theatres points 
to packed shows for B. F. Keith Memorial 
house. 

l\/r ARTIN J. QUIGLEY, in editorial arti- 
cle on advertising pictures, declares 
solution of industry's problem may be 
brought about through the theatre — and 
only through the theatre. 

C RITICAL collegians present problems 
to theatre owners and delight in pick- 
ing shows to pieces, says observer; Situa- 
tion calls for tact. 


F' OX-CASE Movietone records Mussolini 

-L address to America Indiana blue law 

will be tested at Warsaw — Cincinnati puts 
ban on "Callahans” picture. 

B IBLE class protests to Hays against 
producers ridiculing church in pic- 
tures; American Society of Cinematog- 
raphers gives banquet on Coast to new 
members. 

CZ MASHING of attendance and receipt 
records by “What Price Glory” con- 
firms Winfield R. Sheehan as ace show- 
man; Ignored chorus of advice. 

/"VRGANIST loses two fingers Charley 

Bowers goes to Coast to make .series 

of comedies for Educational Distributing 

prizes in audience is illegal, Chicago offi- 
cial holds. 


Complete Reports on Presentations 
in 40 Theatres Appear in This Issue 




14 


EXHIBITORS HERALD 


September 17, 1927 


EXHIBITORS 

HERALD 

Qhe independent Srade ^aper 
Martin J. Quigley, Publisher Editor 

Published Erery Wednesday by 

Quigley Publishing Company 
P ublicafion Office: 407 So. Dearborn St., CHICAGO, U. S. A. 

Marti* J. Quigley, President 

Eowiw S. Clifford, Secretary George Clifford, Asst. Treasurer 

Member Audit Bureau of Circulations 
Copyright, 1927, by Quigley Publishing Company 

All editorial and business correspondence 
should be addressed to the Chicago office 

Other Publications: The Chicagoan and Polo, class journals; and the 
following motion picture trade publications published as supplements to 
Exhibitors Herald: Better Theatres, every fourth week, The Studio, 
every fourth week, and The Box Office Record & Equipment Index, semi- 
annual. 


Vol. XXXI September 17. 1927 No. 1 


Advertising Pictures 

T HE motion picture industry has been pleased to re- 
gard itself as a well-advertised business. In a strict 
sense this is far from the truth. The industry is the bene- 
ficiary of a great deal of indirect publicity because of the 
public’s interest in screen personalities and because of the 
allure which surrounds the business. But the industry 
and what the industry has to offer have never been either 
adequately or intelligently advertised. 

There seems to be an impression in certain quarters 
that the use of a few national magazines by a few com- 
panies means advertising the industry. This effort, effec- 
tive and important as far as it goes, hardly scratches the 
problem. In a few of the large centers a modicum of 
advertising is obtained in connection with newspaper an- 
nouncements of theatre attractions. But even with this 
added it may be said that the industry is practically with- 
out advertising. It is only the nature of the business 
and not any positive action on the part of the industry 
which has kept it in the public eye. But the attention 
which is thus gained for the business is of an irresponsi- 
ble character and does not in any way accomplish the 
job of selling pictures to the public and keeping that 
public sold on pictures. 

However, the notion — which is entertained in various 
quarters — that producers and distributors will some day 
be able to go into extensive advertising campaigns which 
will result in the direct selling of the public is distinctly 
and completely visionary. It is the product of little 
knowledge of advertising and little knowledge of how the 
various branches of the industry should function. 

The only broad and sweeping advertising effort to the 
general public which the industry can now — or ever will 
be able — to make is through the theatre. Although the- 
atre advertising on the whole now reaches an astonishing 
total, the industry is not being adequately advertised be- 
cause this advertising is not properly linked up with the 
main interests of the industry and because it is not ex- 
pertly and wisely directed. 

* * * 

T HE advertising problem of the producer and distri- 
butor has been repeatedly studied by the best adver- 
tising brains in the country and the unanimous conclusion 
is that national advertising, as such, cannot be economic- 
ally maintained in the necessary volume. In other words, 
the nature of the business is such that the advertising 
problem cannot now or later be solved either by indi- 


vidual or collective effort on the part of producers and 
distributors. The cost of national advertising as com- 
pared with the possibilities of income by the producer 
is such that he simply cannot even nearly afford national 
advertising. 

Therefore the producer cannot solve the problem 
through direct expenditure on his own account. 

A solution of the industry’s advertising problem may, 
however, be brought about through the theatre — and only 
through the theatre. 

It need hardly be recorded that the attitude and dis- 
position of the newspapers of the country are of para- 
mount importance to the business. The producer is in 
no position whatsoever to influence and guide the news- 
papers. But the reverse is true with respect to the ex- 
hibitor. He is a client of the newspaper and a factor 
in the community the newspaper serves. Newspapers 
will listen to the exhibitor while they will only laugh 
at the pleas or at the criticism of the producer. As 
news personalities producers count with the newspapers 
but their standing ends there. 

The industry is un-advertised now and will continue 
to be un-advertised as far as the efforts of producers go. 
Despite the huge volume of theatre advertising that is 
placed in the newspapers of the country the business is 
not properly advertised because exhibitors are not united 
in their aims and objectives; because they are not sup- 
plied with proper and adequate material with which to 
assist in the job of advertising the business and because 
they have been relying upon the producer to do some- 
thing which he has attempted, perhaps, to do but some- 
thing which he is incapable of doing successfully. 

An intelligent awakening is very much in order. It may 
not be the industry’s greatest problem but it would be 
difficult to conceive of one of greater consequences. 

* * -X- 

A DVERSE publicity has already been very costly to the 
l business. Under the present disorganized arrange- 
ment another avalanche of adverse publicity may strike 
the business at any moment. In every instance of this in 
the past the producer has been incapable of influencing 
the newspapers one iota. Whatever relief has been 
gained has been gained through the efforts of the exhibi- 
tors. But even these efforts have only been partially 
effective because at the moment any crisis strikes no or- 
ganized and united effort is put forth; the business has 
just simply been sailing along on a calm sea without any 
thought of a possible storm. 

The thing that is badly needed is a realization on the 
part of producers that they and the industry as a whole 
must depend upon the theatres for advertising, for main- 
taining a front for the business before the general public 
and for systematically seeking to prevail upon the news- 
papers to mirror correctly the industry in their columns. 

The producers’ proper and most effective means of 
communication with the exhibitor is through the trade 
press. Instead of using such space as may be available 
to him merely to make announcements of his pictures 
or to boast tediously of his successes, personal and cin- 
ematographic, he should remember that each exhibitor 
addressed is potentially able to influence thousands of the 
public if he is supplied with the right material with 
which to do it. 

The idea of going around the exhibitor and reaching 
the public direct is an idle dream. It is absurd prac- 
tically and unsound economically. The exhibitor’s proper 
place in this business is that of the contact man between 
the producer and the public. 

Up to the present time the trade press — without any 
pertinent help from the producer — has carried on the 
job of rendering essential service to the exhibitor. If 
due progress is to he made in strengthening the adver- 
tising front of the industry, producers must accept the 
responsibility and opportunity of their position in the 
matter. 


September 17, 1927 


EXHIBITORS HERALD 


15 


Amicable End of Paramount 
Case Seen; New Delay Granted 


Trade Body Gives P-F-L 
60 More Days to Comply 

Decision Indicates Conference on Block Booking 
Will Take Place Before November 1 

(Washington Bureau of The Herald ) 

WASHINGTON, Sept. 13. — Possibilities of an amicable settlement of 
the Federal Trade Commission’s case against Paramount are seen in the 
granting last week of an extension of 60 days in the time within which 
the company must comply with the commission’s order of July 9, requir- 
ing Paramount (then Famous Players-Lasky Corporation) and Adolph 
Zukor and Jesse L. Lasky to cease and desist from “continuing a conspir- 
acy among themselves or with other persons to lessen competition and 
restrain trade; the practice of block booking; and acquiring or threatening 
to acquire theatres for the purpose of coercing exhibitors to book films of 
the defendant company.” 

Indicated Conference Before Nov. 1 

The commission’s announcement of the extension of time granted Para- 
mount indicates that the contemplated trade practice conference of the 
motion picture industry will take place within the 60-day period of grace 
granted, or before November 1. The conference is to consider the ques- 
tion of voluntarily banning block booking and other practices complained 
of by the commission and, if such action is taken, and Paramount agrees 
to abide by the code of ethics drafted by the industry, no further action 
will be taken by the commission with respect to its July order. 


Cities Need Motion 
Pictures Declares 
Newspaper Writer 

(Special to the Herald) 

BROOKLYN, Sept. 13. — Commenting 
on the recent closing of motion picture 
theatres in Chicago, an editorial writer 
for the Brooklyn Daily Eagle points out 
the dangers of a city without pictures. 
He has this to say: 

“No doubt there are plenty of persons 
who fail to see anything alarming in a 
situation of this kind (a city without 
pictures) but that is a superficial view. 
To eliminate movies from city life, with- 
out putting something in their place 
would be serious in the extreme. . . . 
To balance things one has to consider 
what the millions of persons who now 
spend their time in the comparatively 
harmeless movie theatres might be do- 
ing if they lacked that diversion.” 

Labor Commission Will 
Quiz Film School Man 

(Special to the Herald) 

HOLLYWOOD, Sept. 13.— The state 
labor commission issued a summons last 
week ordering U. A. Dailey, film school 
proprietor, to appear before the commission 
to answer a charge of violating the em- 
ployment agency act by operating without 
a license. 

According to Charles S. Lowl, attorney 
for the labor commission, Dailey’s school 
has been offering free screen tests to in- 
duce prospective screen actors to pay $250, 
for a course of instruction in acting and 
a nromise of employment, when it was com- 
pleted. 

Sunday Chautauqua, So 
Farewell Blue Laws 

(Special to the Herald) 

AUDUBON, IA., Sept. 13. — Repeal this 
week of the two-year-old blue law passed 
by the city officials of Audubon, la., fol- 
lowed a protest presented a few weeks ago 
by E. M. Johnson, motion picture manager, 
after a Chautauqua company had been per- 
mitted to put on a Sunday concert. Mr. 
Johnson pointed out to the city council that 
the entertainment given by the company, 
came under the blue law and asserted his 
own rights in the matter. Many protests 
against the law have been filed in the past 
two years. The repeal becomes effective at 
once and the motion picture house will 
show Sundays. 

Frankie Darro Saves 
Mother, Reports Say 

( Special to the Herald ) 

HOLLYWOOD, Sept. 13. — Frankie 
Darro saved his mother from being 
crushed under the heels of a horse re- 
cently, according to reports from F B O. 
Mrs. Darro’s horse threw her when a 
snake ran across the path, and Frankie 
succeeded in dragging his mother from 
under the heels of the horse. 

Edward Hearne is nursing a broken 
rib as a result of a fight staged by him 
and Tom Tyler during the filming of 
F B O’s “The Desert Pirate.” 


A large number of industries have met 
in similar conferences, discussed unfair 
methods of competition and adopted rules 
of practice. If the conference represents 
a substantial majority of an industry, the 
rules it adopts become the standards of 
practice for the entire industry, and the 
failure of any member to abide by them 
results in action by the commission. 

Will Cooperate in Sessions 

“Extension for the second 60-day period 
was requested by the respondents so they 
could participate in a trade practice con- 
ference of the entire motion picture in- 
dustry likely to be held soon under au- 
spices of the Federal Trade Commission,” 
it was explained at the offices of the com- 
mission. 

“In requesting the extension the Famous 
Players and Messrs. Zukor and Lasky, 
through their attorneys, announced their 
desire to cooperate in the trade practice 
conference in working out a set of well 
defined trade principles to be followed by 
the industry in the future. It was on 
these grounds that the commission granted 
the request. 

“Further action by the Federal Trade 
Commission in respect of the pending or- 
ders against Famous Players-Lasky and 
Messrs. Zukor and Lasky will depend in 
some measure upon the results of the trade 
practice conference and upon whether or 


not the unfair practices condemned by the 
conference, and which the industry will un- 
dertake to eliminate will cover to the satis- 
faction of the commission the acts with 
which the respondents are charged. In 
particular it would depend on whether or 
not the respondents agreed to refrain from 
the unfair practices condemned by the con- 
ference.” 


Distributing Prizes to 
Patrons Illegal, Says 
Chicago Law Official 

It is illegal for owners of motion picture 
theatres to distribute prizes among patrons, 
according to an opinion Monday by Francis 
J. Vurpillat, assistant corporation counsel. 


Isis Theatre, Houston, 
Has $2000 Fire Loss 

(Special to the Herald) 

HOUSTON, Sept. 13.— Will Horwitz’ 
Isis theatre was damaged to the extent 
of $2,000 by fire originating in the boiler 
room recently. Patrons were ushered 
out of the theatre without any semblance 
of a panic. Firemen put out the blaze 
before it spread beyond the basement. 


Bible Class Protests to Hays Against 

Producers Ridiculing Church in Films 

( Washington Bureau of the Herald) 

WASHINGTON, Sept. 13. — Tactics of some film producers in portraying 
ministers, church elders, and deacons and congregations in ridiculing fash- 
ion are assailed in a letter to Will Hays yesterday by the Men’s Bible Class 
of the Wallace Memorial Presbyterian Church. 

Following indignant discussion of film characterizations, the class deter- 
mined to seek the assistance of the Ministerial Association of the District of 
Columbia in an effort to make its protest effective. 


16 


EXHIBITORS HERALD 


September 17, 1927 



N EW YORK. — Jim Beecroft says he will 
attend the film tournament for gas- 
tronomical reasons, but does not choose to 
play golf that day. . . . Ned Depinet says 
the fight fans who go to Chicago and fail 
to get good seats can find just as good 
entertainment seeing “The Patent Leather 
Kid,” which will be playing there during 
fight week. . . . Phil Payne, lost when Old 
Glory disappeared over the ocean, had many 
friends in the film industry, and seldom 
missed a film function. . . . J. Robert Rubin 
and Dave Bernstein of Metro and Loew’s 
respectively, arrived from Europe in time 
to attend the funeral of Mr. Loew. . . . 
Col. Fred Levy, First National potentate 
from Louisville, came to New York last 
week, via Atlantic City, where he picked up 
Sol Lesser. . . . Henry Ginsberg and bride 
return this week from a honeymooning trip 
to Europe. . . . Fred Cruise, genial mana- 
ger of the Rivoli, has been promoted to the 
management of the Million Dollar theatre 
in Los Angeles. . . . Sam Eckman’s Euro- 
pean trip has been postponed indefinitely 
owing to the death of Mr. Loew. . . . Joe 
Kennedy, F B O big chief, who has been so- 
journing in the White Mountains for the 
past month, will remain there until the hay 
fever season is over on the lowlands. . . . 
Victor Shapiro challenges anyone in the in- 
dustry to roll up a bigger score than he 
does at the film golf tournament and A l 
Feinman is practicing up before accepting 
the defii. . . . Joe Schenck is due from the 
Coast late this week. . . . Harold Lloyd 
shooting pictures in the East, has quit talk- 
ing about California weather and is now 
boosting the brand being served in New 
York. . . . Sam Sax is still leaving “next 
week” for the Coast and if he doesn’t get 
started this time, will be asked to furnish 
an alibi. . . . Larry Moen, trade paper man, 
is showing directors a burst of speed by 
finishing up a half dozen good two-reelers 
in record time. . . . Henry King boosted 
his golf handicap downwards by telling 
Bruce Gallup about winning a cup with an 
83 score just before leaving the Coast. 
. . . Morris Safier, head of Warner Broth- 
ers extended run department, has returned 
from a two weeks Southern trip. . . . A l 
Christie has returned from Europe and will 
leave this week for the Coast to buckle 
down to making some more good comedies. 
. . . Ralph B. Williams, Universal district 
manager in Atlanta, spent last week at the 
New York office in conferences with Dan 
Michalove. . . . John Flinn, who has been 
on the Coast for the past month, is expected 
back in New York next week. . . . George 
Bradley has joined Zit’s and has established 
a motion picture department under the title 
“Moviematters”. . . . Harrv Reichenbach, 
accompanied by his better and handsomer 
co-star, returned last week from a month’s 
stay in Europe, much refreshed in health 
and pocket through visiting Paris and Deau- 
ville. — SPARGO. 


“Harvester” Will Have 
Its World Premiere at 
Circle , Indianapolis 

( Special to the Herald) 

INDIANAPOLIS, Sept. 13.— As a 
tribute to Gene Stratton-Porter, F B O 
will hold the world premiere of “The 
Harvester” at the Circle theatre, India- 
napolis. The author who wrote the 
novel from which the picture is made 
lived in the city for many years. 




471 Chicago's new Film Board of Trade 
(top) wheels the heavy artillery 
into action for the season. Standing 
(L to R) : Carl Harthill, Columbia; 
Irving W. Mandel, Security; Felix 
Mendelssohn, M-G-M ; Morris Heilman, 
Reelcraft ; Paul Bush, Tiffany; Noil F. 
Agnew, Paramount; H. D. Graham, 
Pathe; C. R. Lundgren, Red Seal, and 
Jimmie Gillick, Pathe. Seated : Louis 
Abramson, chief clerk ; Harry Lorch, 
Pathe-DeMille ; Carl Leserman, First 
National; J. J. Sampson, F B O, presi- 
dent; Earl Silverman, Warner Brothers; 
Joe Abramson, secretary; F. C. Ander- 
son, Greiver, and Clyde Eckhardt, Fox. 
Others not in the picture are Dave 
Dubin, Educational ; J. Murtagh, 
Progress; B. N. Judell, Judell; W. W. 
Brumberg, Universal ; E. L. Goldberg, 
Paramount (Peoria) ; C. C. Wallace, 
United Artists; David Heilman, Reel- 
craft; Jerry Abrams, Gotham; and T. 
C. Montgomery, Daily News. 


^JT Left : They’ll be married in No- 
^ vember. Richard Barthelmess, First 
National star, says au revoir to Miss 
Katherine Wilson after witnessing his 
“The Patent Leather Kid” at the 
Globe, New York. 


4TT Bottom ; The Joint Board of Arbi- 
tration, Chicago, gets down to busi- 
ness. Left to right : Dubin ; Abram- 
son ; Ludwig Siegel, secretary of the 
Exhibitors Association ; Aaron Saper- 
stein. Exhibitors Association ; Sampson ; 
Sam Abrahams, Exhibitors Association ; 
Brumberg; Eckhardt; Silverman; and 
Charles Fideles of the Fashion theatre. 





September 17, 1927 EXHIBITORS HERALD 17 

Civic Bodies Hit Dog Races 
Cutting into Theatre Trade 


Industry Eyes Campaign 
Launched at St. Louis 

Houston Faces Threat of New Track — British Ex- 
hibitors See Menace in Socalled Sport 

Theatre interests throughout the country are watching developments 
at St. Louis, where business and religious organizations have launched 
a concerted drive against operation of dog racing establishments in the 
county. 

Hit Body Blows at Receipts 

It is generally agreed among exhibitors that the dog races are hitting 
heavy blows at theatre receipts, and in many places the blows are con- 
sidered foul blows, with 95 per cent betting to 5 per cent entertainment, 
while city and county officials wink at the open violation of anti-gambling 
laws. 


Mussolini* s Movietone 
Talk to be Given with 
Opening of “Sunrise” 

(Special to the Herald) 

NEW YORK, Sept. 13— The Fox- 
Case Movietone is to present a Fox-copy- 
righted address by Premier Mussolini of 
Italy to the American public in connection 
with the premiere of “Sunrise” Friday 
night, September 23, at the Times Square 
theatre. The speech will be. in English. 
F. W. Murnau directed “Sunrise.” 

The gross business of the Fox Film 
Corp., in Europe will be doubled in the 
next 12 months, according to W. R. 
Sheehan, vicepresident and general man- 
ager of the company, who has just re- 
turned from Europe. 

Indiana Blue Law to 

Have Test in Warsaw 

(Special to the Herald) 

WARSAW, IND., Sept. 13.— Whether or 
not theatres and motion pictures may op- 
erate and be shown in Kosciusko county, 
Ind., depends upon the outcome of actions 
filed in circuit court at Warsaw against 
Mr. and Mrs. Frank Parish, Charles Mc- 
Auliffe, Lee McDonald and Dimple Van 
Pherson, all charged with violating the In- 
diana blue laws. 

These five are charged with operation of 
a motion picture show at Milford, Ind., 12 
miles north of Warsaw. They had been 
notified in advance by the county prosecu- 
tor that such action would be taken if the 
house again were opened on Sunday. Resi- 
dents of Milford are said to be widely 
divided on the question of Sunday shows. 
Many business men have signed a petition 
in favor of them, it is reported. 

Cincinnati Puts Ban 

on “ Callahan ” Picture 

(Special to the Herald) 

CINCINNATI, Sept. 13.— There will be 
no showing of “The Callahans and The 
Murphys” in Cincinnati this season. Deci- 
sion to put a ban on the show, which 
caused a near riot in New York recently, 
followed a conference between local thea- 
tre owners and Safety Director Grover 
Smith. The Orpheum was the first to 
withdraw the film and others followed suit 
following the conference. 

Seymour Stone Dies 

After Auto Accident 

( Special to the Herald) 

BOSTON, Sept. 13. — The film district 
was shocked to learn of the death, due to 
burns received in an auto accident, of Sey- 
mour Stone, formerly of the Paramount 
and Metro staffs here, at Carrollton, 
Ky., Saturday. The remains were brought 
to his home in Dorchester, Mass., for serv- 
ices and burial. 


F-N Drive Shows Speed 

( Special to the Herald ) 

NEW YORK, Sept. 13. — The Portland 
exchange is leading the First National 
John McGuirk Month booking drive 
started Aug. 28. Competition is keen 
in the race and all four districts are 
working at top speed. 


The races — if such they may be called 
— have cut sharply into theatre business 
in Texas, with a track at Galveston cut- 
ting into the theatre business as far 
away as Houston, and Houston show- 
men are facing the threat of establish- 
ment of another track in their city. At 
Columbus, Ohio, there has been heavy 
attendance at the racetrack in a suburb. 

England Awake to Menace 

Even in England the industry is awake 
to the menace of the socalled sport, and 
one writer in the Cinema charges that 
“this silly game of dog deceiving with 
a stuffed hare on a wheel has no relation 
to sport.” 

The writer points out that if motion 
pictures were given editorial space in 
the newspapers proportionate to the 
relative attendance and advertising in 
Greater London, motion pictures would 
have 32 columns a day. He declares that 
if the editors give all the space they 
do to dog races because the papers have 
an eye to circulation, “they surely must 
be one-eyed, and that single optic must 
have lost the movement muscles,” be- 
cause “there are more film fans than 
followers of any other kind of sport or 
amusement” and “there would appear 
to be more revenue.” 

Medium-Priced Houses 
Hurt at St. Louis 

(Special to the Herald) 

ST. LOUIS, Sept. 13. — Medium-priced 
theatres of St. Louis are believed to 
have lost considerable at the box office 
as a result of the dog races, now the 
objective of a protest campaign started 
by religious and commercial bodies. 

There are two dog tracks in St. Louis 
county while a third is under construc- 


Schenck Goes East; 

Denies M-G-M Deal 

(Special to the Herald) 

HOLLYWOOD, Sept. 13— Jo- 
seph M. Schenck, president of • 
United Artists, left Friday for 
New York. He denied he is going 
East to fill the position left vacant 
by the late Marcus Loew. He also 
denied that any merger of Metro- 
Goldwyn-Mayer and United Art- 
ists is contemplated. 


tion. Efforts are also being made to 
construct such a track in the city proper. 
The tracks are operating with the full 
knowledge and consent of Governor 
Sam Baker, a former school teacher; 
Attorney General Gentry and the sheriff 
and prosecuting officials of St. Louis 
county. Why the authorities have taken 
no steps to close the tracks and prevent 
open gambling may best be explained 
by such authorities. 

The opening gun in the campaign 
against the dog tracks was fired by 
Archbishop John J. Glennon, head of 
the Roman Catholic Church in the arch- 
diocese of St. Louis, in a school sermon 
at the St. Louis Cathedral. 

He said the dog races are “five per 
cent sport, and 95 per cent gambling,” 
and he charged they are a strong force 
tending to instability of home life. 

“It is a sad thing, he declared, to see 
men and women go night after night 
and put up money they have earned dur- 
ing the day. And of course they lose 
it. That is a mechanical, mathematical 
necessity.” 

Leading Protestant and Jewish clergy- 
men later endorsed the archbishop’s 
views. 

The Thirty-ninth Street Business and 
Improvement Association of St. Louis 
has called a public mass meeting tomorrow 
at the St. Louis Public Library to dis- 
cuss ways and means of forcing the 
authorities to close the tracks. 

Houston Exhibitors Face 
Menace of Another Track 

(Special to the Herald) 

HOUSTON, Sept. 13.— Talk of es- 
tablishing a greyhound track in Hous- 
ton, while there already is one accomo- 
dating 15,000 people at Galveston, 50 
miles away, has made the showmen of 
Houston sit up and take notice for the 
protection of their interests. Box office 
receipts are impaired seriously every 
night. The Houston Electric Railway 
Company runs a special train nightly 
from Houston to the dog track, where 
admission is free, the income being made 
off betting. 

Eddie Breamer, manager of the Ma- 
jestic, lists the races as his biggest com- 
petition on every box office report that 
he sends in to his home office. The 
races are listed on the Publix state- 
ments, and also the Horwitz house re- 
ports. 



18 


EXHIBITORS HERALD 


September 17, 1927 



Boston Not Overseated; Public 
Demands Deluxe Theatres 

Shortage of Seats in Super-Houses Points to Packed Shows for B. F. 
Keith Memorial Opening Next Year 

(Special to the Herald) 

B OSTON, Sept. 13. — When the Publix Metropolitan opened its doors 
two seasons ago as the largest theatre in Boston, fear was expressed 
on many sides that the Metropolitan would find many seats vacant 
while some of the nearby downtown theatres would soon be closing for 
good. 


T WO seasons have passed and neither 
prophecy has come true. Another 
super-theatre is now well under way and 
will open in about a year, the new B. F. 
Keith Memorial. Until then, Boston will 
have to find sufficient seats in existing 
houses, a problem becoming more and 
more difficult. There is a decided short- 
age of seats in Boston and it will have 
grown to assimilate the new Keith the- 
atre when it opens. 

Overseating is seldom found in New 
England. There are a number of worn 
out theatres which are still trying to at- 
tract audiences which will not be at- 
tracted. They provide equally good pic- 
tures and charge practically the same 
admission as the modern picture palaces 
but they give far less in return. 

There is a psychology about the new 
theatre which breathes comfort, enjoy- 
ment — and a good program. It has been 
repeatedly demonstrated in Boston that 
an old theatre may provide a better film 
but not draw the crowd. 

All of which has led to a discussion 
here as to what constitutes the life of a 
theatre, meaning the physical property. 
The Keith-Albee interests have torn 
down the perfectly good, but oldfash- 
ioned, Boston theatre, with its three 
balconies and its vast seating capacity, 
to replace it with the new Keith Memo- 
rial, with a single balcony and increased 
seating capacity. The Boston was one 
of the strongholds of the spoken drama 
for two generations. The theatre was 
worn out. 

In spite of the vast sums which go 
into construction of the de luxe theatres 
of today, the public will tire of them 
more quickly than it did of the old. Vet- 
eran showmen agree that after a dozen 
years today’s de luxe theatres would 
cease to pay. One Boston owner of val- 
uable theatre property declared he 
charged off twelve per cent annually for 


depreciation on his buildings, thereby 
placing eight and a half years as their 
life. 

Is Boston overseated? No. The de 
luxe theatres are always filled. Fre- 
quently their overflows find their way 
into the less modern structures. Boston 
is conservatively increasing its seating 
capacity. There may be an overabund- 
ance of seats in the legitimate theatres 
and it is doubtful if many of them can 
be successfully remodelled into motion 
picture theatres. Box office records of 
all downtown film theatres show a con- 
siderable increase of business over last 
year. Conveniently located suburban 
theatres show similar gains. 


Organist Loses Fingers 

(Special to the Herald) 

NEW HAVEN, Sept. 13.— The unex- 
pected slip of a blade on a paper cutter 
has threatened the career of Donald 
Wrisley, organist at a local theatre. The 
blade cut off the ends of two fingers and 
a thumb. 



KEY TO CHART OF 
BOSTON SEAT 
SITUATION 


MAP 1. DOWNTOWN BOSTON 

I— METROPOLITAN, Publix, largest in New Eng- 
land, feature and presentation. 2 BEACON, New 

England Theatre Operating Co., double features. 

3 — MODERN, same. 4 KEITH-ALBEE BOSTON, 

feature and vaudeville. 5 WASHINGTON STREET 

OLYMPIA, feature and vaudeville. 6 GLOBE, 

Loew circuit. 7 BOWDOIN SQUARE, double fea- 
ture and vaudeville. 8— —CASTLE SQUARE. 9 

GAIETY. 10 — KEITH. 

I I— NEW KEITH MEMORIAL, under construc- 
tion. 12— COLUMBIA, Loew circuit. 13— PARK, 
formerly legitimate theatre, now being remodeled 

for pictures. 14 SCOLLAY SQUARE OLYMPIA, 

Olympia Theatres Co. 15 OLYMPIC. 16 STAR. 

17— LOEW’S ORPHEUM, feature and vaudeville. 

18 — PALACE. 19 — STRAND. 

20 TREMONT TEMPLE, formerly home of 

roadshows but now closed. 21 — -TREMONT, avail- 
able for roadshows during summer, but a “legit” 
during winter. 22— MAJESTIC, “legit,” occasion- 
ally available for roadshows. 23 LANCASTER, 

double features. 

In addition the following are classed as down- 
town theatres although not in the heart of the 
shopping district : 

LOEW’S STATE, Huntington avenue near Mas- 
sachusetts avenue. Feature film and presentation. 
EXETER, Exeter street, independent theatre, dou- 
ble features. FENWAY, Huntington avenue near 
Boylston street, formerly leading Publix house, 
double features. NATIONAL, 533 Tremont street, 
seating 3,000. UNIQUE, 700 Washington street. 
WASHINGTON, 722 Washington street. 

MAP 2 (CIRCLE) 

Boston's area is very limited and many of its 
suburbs are within easy patronage. One may step 
into a subway train downtown and in six minutes 
step to the door of the University Theatre in Har- 
vard square, Cambridge; to the theatres in Cen- 
tral Square, Cambridge, in South Boston and East 
Boston, Allston, Brighton, Dorchester and Rox- 
bury. There are clusters of these suburban thea- 
tres in every direction. 

Location may best be illustrated on a circle 
drawn about the business district but located out- 
side of what is generally termed the downtown dis- 
trict. Much of this territory within this circle is 
within the thickly populated sections of Boston 
while some is in the suburbs. All these theatres 
advertise for Boston proper patronage. 

UNIVERSITY, Harvard square, Cambridge, new 
first run, independent. CENTRAL SQUARE, Cam- 
bridge, Olympia circuit. CAPITOL, Allston, Olym- 
pia circuit. ALLSTON, Allston, double features, 
program changed twice a week. HARVARD, Cam- 
bridge, Olympia circuit, double features. BROAD- 
WAY, Chelsea, Olympia theatres, double features, 
two changes weekly. 

OLYMPIA, Chelsea, double features, Olympia 
circuit. DORCHESTER, Dorchester, double fea- 
tures. FRANKLIN PARK, Dorchester, double fea- 
tures, New England Theatres Operating Co., 
STRAND, Dorchester, double features. CODMAN 
SQUARE, Dorchester, double features, Olympia cir- 
cuit. FIELD’S CORNER, Dorchester, double fea- 
tures, Olympia circuit. MORTON, Dorchester, 
double features. New England Theatres Operating 
Co. LIBERTY, Dorchester, double features. 
SHAWMUT, Dorchester, double features. New 
England Theatres Operating Co. EGGLESTON 
SQUARE, Jamaica Plain, double features. JAMAI- 
CA, Jamaica Plain, run by New England Theatres 

( Continued on page 48 ) 



September 17, 1927 


EXHIBITORS HERALD 


19 


Manson Floyd, Houston, 
“Youngest Exhibitor”? 
Started at 19 


M ANSON FLOYD, manager of the 
Queen, one of the Publix theatres 
in Houston, probably ranks as one of 
the youngest managers in the country. 

He is now only 22 
years old, and has 
wielded the direc- 
torial hand over 
the Queen for 
three years — being 
made manager at 
the age of 19 years. 

Manson began 
his theatrical ca- 
reer at the age of 
12, as an usher at 
the Zoe theatre, 
later changed to 
the Capitol, and 
rapidly was ad- 
vanced. He was 
chief usher at the 
Queen in 1920, and assistant manager in 
1922, when 17 years old, The Queen was 
the deluxe theatre at that time. 

Manson is a popular man in Houston. 
His success is attributed to the fact that 
he has a perseverance that is remark- 
able. Many is the time he has stayed 
up all night seeing that' his theatre is 
properly cleaned. He is an authority 
on exploitation, management, art dis- 
plays and operation. 

Floyd completed his tenth year with 
Paramount and Publix the first day of 

July. 

Columbia Productions 
Play Three First Runs 
Same Week , Same City 

( Special to the Herald) 

NEW YORK, Sept. 13.— Three Co- 
lumbia productions, “The Blood Ship,” 
“The Kid Sister,” and “For Ladies 
Only,” played simultaneously in Minne- 
apolis last week. Columbia also made 
a double play in Kansas City where 
“The Blood Ship” and “Pleasure Before 
Business” were run simultaneously. 
“The Blood Ship” has been booked for 
the Fox theatre, Philadelphia. 

Columbia has loaned Walter Lang to 
Cecil DeMille to direct “The Night 
Flyer.” The Columbia unit producing 
“Say It with Sables,” in which Claire 
Windsor is starred, has left for loca- 
tion in the California mountains. 



75 Exhibitors Protest “Bunk” 
of Salesmen Pushing Product 

Albany Theatre Owners Declare Truth Instead of Adjectives 
Will Mean More Business from Them in Future 


— Demand Information on Pictures 


(Special to the Herald) 

ALBANY, Sept. 13. — “I wish that film salesmen would refrain from 
shooting so much bunk when they visit me in the hope of selling their 
product.” This chance remark the other day by a leading exhibitor in 
Albany started the correspondent for the HERALD on a tour of the 
theatres in Albany, Troy and Schenectady. What he learned on this trip 
was aplenty. 

Adjectives versus Knowledge 

The great majority of exhibitors were frank in saying that many repre- 
sentatives of the dozen or more exchanges in Albany depended more upon 
their use of adjectives in describing their product than they did on first- 
hand knowledge of the possibilities of their product from the standpoint 
of the box office, or in the words of one exhibitor, many of the film sales- 
men did not know what they were talking about. 


With hardly an exception, exhibitors in 
these three cities where there are close to 
seventy-five theatres, did not hesitate to 
state in a most emphatic manner that they 
would much prefer to become better ac- 
quainted with what they were spending their 
money for, through straightforward infor- 
mation on the part of the film salesman, 
rather than what is commonly characterized 
as “pure bunk.” 

The Usual Greeting 

“Good morning, Mr. A. I have got the 
greatest picture that was ever produced. 
It is the biggest thing of its kind ever at- 
tempted and will make you thousands of 
dollars.” 

This is the usual greeting, according to 
one exhibitor, that he receives from many 
a salesman who is not able to tell what 
the picture is all about, and in some cases 
does not even know the star. 

Exhibitors in the three cities declared 
during the past week that they are sick of 
doing business with film salesmen who do 
not hesitate to stretch the truth if it means 
a contract, and who give no thought to fu- 
ture business. 

Of course more than one of these sales- 
men have gone from exchange to exchange, 
merely because they have run the length 
of their rope with one exchange. At least 
one film salesman — or perhaps it should be 
said a former film salesman — instead of 
calling on his trade went to one of the local 
hotels and used the long distance telephone 


to reach the exhibitors in many far away 
places, and at the end of the week proceed- 
ed to turn in an expense account of railroad 
mileage and hotel accommodation. 

Truth Brings Business 

This same survey revealed another side — 
one that should bring approval from every 
exchange manager in Albany — who is fortu- 
nate enough to possess a salesman who is 
not afraid to tell the truth. 

“I am glad that Mr. So-and-So is still 
selling such-and-such company’s products,” 
remarked one exhibitor in Schenectady. “I 
can bank on that fellow’s word. He has 
never lied to me. He never praises a pic- 
ture to the sky simply to get my name to a 
contract. He tells the truth about his pic- 
tures. While his company does not always 
have the best drawing cards, I have given 
that salesman business for the very reason 
that I want to encourage such men in or- 
der that they may remain in business.” 

There are many reliable film salesmen in 
Albany who do not drift from one ex- 
change to another, and that is because they 
have the backbone to tell the truth, even 
though at times the truth may cost them a 
contract. 


Europe Gets New Theatres 

WASHINGTON. — About 160 new theatres with 
a total seating- capacity of 200,000 people are said 
to be planned by various European cities during 
1927, according to the motion picture section of 
the Department of Commerce. 


Warner 9 s Completes 
Biggest Achievement, 
“The Jazz Singer 99 

(Special to the Herald) 

NEW YORK, Sept. 13.— “The Jazz 
Singer,” called by Warner Brothers their 
biggest achievement, was completed this 
week after four months of work. The 
picture was directed by Alan Crosland 
and stars A1 Jolson. Six Vitaphone num- 
bers have been made for the pic- 
ture by Jolson. It is to be given its 
premiere at the Warner this fall. 

John W. Considine, Jr., 

Is Hurt in Auto Wreck 

(Special to the Herald) 

HOLLYWOOD, Sept. 13.— John W. Con- 
sidine, Jr., general manager of United 
Artists Studios, was painfully injured in 
an auto accident Thursday night, when his 
machine collided with one driven by Edw. 
T. Miller, at 6th and Catalina sts. 


Cigarets and Coffee Supplant Picture 
in This Latest Theatre for Sophisticates 

Last Friday the Playhouse, the alleged retreat for sophisticates who have 
a yen for unusual pictures, opened its doors to several hundred invited guests 
and at 8:30 p. m. the intellectual affair began. Approximately 500 yawns later 
the thing ended. 

Music was supplied by an “orchestra” composed of one piano and one 
violin. At the least excuse the two musicians broke into bombastic marches 
time after time. Probably the most interesting thing of the whole affair was 
an International Newsreel. 

Should Fred Mindlin’s experiment at the Playhouse prove a success, here 
is the pattern by which all Chicago theatres can copy his brand of entertain- 
ment: Auction off your pipe organs, and buy cigarets with the money; “can” 
your orchestras and hire a couple of second rate musicians ; corner the mar- 
ket on all Russian films and run one per week; run one newsreel ; also run 
one two-reel picture made in 1905 ; get any film you want that has been dam- 
aged by water and old age and run it five times the usual speed; and yes, yes, 
be sure to have an urn of coffee. 

And here’s a little advice to those who go to the Playhouse and want to 
get their money’s worth. Drink one cup of coffee (assuming it has the 10-cent 
value of sandwich shop coffee), put two packages of the Russian cigarets in 
your pocket, and then get out of the theatre as quickly as possible. This will 
just about equal the 75-cent admission charge. 



20 


EXHIBITORS HERALD 


September 17, 1927 


“What Price Glory” Confirms 
Sheehan Is Ace Showman 


Risked Own Reputation Against Chorus of Advice on “Names” and 
Tieups — “7r/« Heaven ’ and “ Sunrise ” //is Latest 

(Special to the Herald) 

N EW YORK, Sept. 13. — “What Price Glory” having chalked up the 
record of attracting 480,000 persons and 408,000 dollars to the 
Roxy box office in three weeks, with “7th Heaven” hitting on all 
six along the same road to success and with “Sunrise” about to make its 
debut for a long Broadway run, it is time that the biography of Winfield 
R. Sheehan be brought up to date. 


I T is just under two years since the 
vice president and general manager of 
Fox Films pulled stakes at the Fox 
offices on Tenth 
Avenue and 
pitched a per- 
manent camp in 
Hollywood. One 
reads, in the 
“canned copy” 
which tells of his 
life, about his 
early days in 
Buffalo, his en- 
listment during 
the Spanish- 
American war at 
the age of 15, his 
rise as a news- 
paper man on 
Park Row, and 
his work as an organizer with Fox. But, 
because his biography has not been re- 
vised since he went to Hollywood, men- 
tion of the real flowering of his genius 
as a showman is omitted. 

Began Under Big Handicaps 
Even previous to his dropping other 
activities to take hold of production he 
was no stranger to that branch. He 
had organized the Fox publicity staff, 
had built up the domestic sales force, 
had been first American to go after for- 
eign markets for pictures, bought stor- 
ies, chosen casts, discovered directors 
and edited and cut pictures when oc- 
casion demanded it. There are very few, 
if any, other leaders who have had as 
intimate connections as his with all the 
ramifications of the business. But the 
proof of his genius as a showman has 
come in Hollywood. “What Price 
Glory” was its first bloom. “7th 
Heaven” was the second. The third will 
be “Sunrise.” And the recent trip 
which he made to Europe will be pro- 
ductive of those to follow. 

Right here, as illustrative of his show- 


manship, it may not be amiss to give a 
little “inside stuff” regarding the making 
of “What Price Glory.” Fox Films began 
production work on the Stallings-An- 
derson script under a great handicap. 
The whole industry knows that part of 
the story. In addition, there was the 
certainty that its cost would be enor- 
mous. Artistically and financially, there- 
fore, there was a tremendous risk. Mr. 
Sheehan staked his own reputation as 
a showman in addition to what the Fox 
organization already was risking. The 
production would prove the manner of 
showman he was. 

Four very prominent directors applied 
for permission to do “Glory.” Raoul 
Walsh, who had hopes but who kept 
silent, was chosen — because Mr. Shee- 
han knew he was the one man for the 
job. Everybody in the business volun- 
teered advice about casting. “Big names” 
would be the salvation of it. But, true 
showman that he is, Mr. Sheehan in- 
sisted the finished product must stand 
on its own merits and not on what it 
might borrow from “names.” 

Shouts of derision arose when Ed- 
mund Lowe was named for the part of 
Quirt. But Lowe’s performance was one 
of the assets of the picture. Two un- 
knowns were cast for the other impor- 
tant roles. (In a million dollar produc- 
tion!) But now that the thing is history 
it is realized that better choices than 
Victor McLaglen and Dolores Del Rio 
could not have been made. 

The volunteers kept up their volleys 
of advice. “Tie up with the Marines.” 
“Tie up with the American Legion.” 
“Make it a war picture.” “Don’t make 
it a war picture.” “Glorify the soldier.” 
“Make it pacifist propaganda.” 

But Mr. Sheehan’s instructions were: 
“ ‘What Price Glory’ is strictly an en- 
tertainment enterprise. It must stand on 
its own merit as an amusement and must 
( Continued, on page 48) 



Theatres in Four Cities Yield to 

Union Demands to Avert Trouble 

The impending strike of theatre operators, musicians and stage hands of 
Hollywood was averted last Saturday when a new three years agreement was 
signed by the Theatre Managers Association and representatives of theatre 
employes. A flat increase of 16Y/\ per cent in salary was granted. Operators 
and stage hands will receive two dollars and a half raise per week the first, a 
similar raise the second year and one dollar and a half the third year. Musi- 
cians will receive seven and a half per cent raise in salary the first year and 
two and a half per cent more the second year. They will be allowed one day 
off each week but must pay substitute musicians. The settlement affects 2,800 
men. It is retroactive to September 1. 

In Dallas, Tex., although contracts have expired between theatres and the 
operators, and a new deal has not been arranged to the satisfaction of both 
parties, operators are working pending further negotiations. In Houston and 
San Antonio calmness has again settled down, with the granting of the opera- 
tors’ demands. 

Owners and managers of theatres in Woonsocket, R. I., have agreed upon 
a wage scale for operatives, stage hands and other employes for 1927-28. 
One theatre owner declined to sign but his theatre at present is dark. The 
scale is practically the same as last year. 


“Fore” Beats “ Camera ” 
For Day; 200 Tee Off 
in Film Slicing Tourney 

Old Man Par Makes Faces at 
Film Men at Bonnie Brier 

(Special to the Herald) 

NEW YORK, Sept. 13. — More than 
200 golfers and near-golfers are out on 
the course at beautiful Bonnie Brier, some 
playing golf and more playing at golf. 
If you don’t happen to know Bonnie 
Brier, it’s in Larchmont, which is a part of 
Jim Beecroft’s town of Mamaroneck. And 
if you don’t believe the word “beautiful” 
fits, run out and take a peep for yourself. 

The scores being made are not producing 
any rivals for Bobby Tones, and even 
Walter Hagen, Chick Evans and a few 
others are not in danger of being worried. 
Bonnie Brier is a sharpshooters’ course, 
and there are a lot of the film golfers 
who are not wearing any medals of this 
kind. 

War Horses Tee Off 

All the old regular war horses are on 
hand, all ribbed up to carry away a lot of 
trophies. Tom Moore came up from Wash- 
ington, and Christy Deibel is here from 
Youngstown, Ohio. 

Victor Shapiro and a lot of the other 
almost golfers are rejoicing in the fact 
that the tournament is being held on the 
Thirteenth of the month. Shapiro says 
this is a readymade alibi for him if he 
fails to lower his former mark of 162. 
Here’s Interesting Foursome 

One of the interesting foursomes will 
include Henry King, the director who 
shoots a mean game; Tom Meighan, who 
cannot be considered a slouch no matter 
how you look at it; Nathan Burkan, the 
attorney who throws golf clubs about with 
as much facility as he does law books and 
legal statutes, and Hal Roach who, des- 
pite the fact that he earns his daily bread 
by producing comedies, can still see the 
funny side of the ancient and honoroble 
pill-swatting pastime. 

At least 20 of the entrants are trade 
paper men. Among others well known in 
the industry who are slicing this way and 
that are : 

Earle W. Hammons, Howard Deitz, R. H. 
Cochrane, Tom Gerety, Jack Cohn, Earl and 
Paul Gulick, Walter Futter, Edward Halperin, 
A1 Lichtman, Ned Marin, Jerome Beatty, Pat 
Garyn, Arthur W. Kelley, Lee Marcus, Si 
Seadler, Lee Ochs, Bruce Gallup, R. T. Cran- 
field, Charles Einfeld, E. Oswald Brooks, Walter 
Green, Harry and William Brandt, Mike Glynne 
of the Patchogue theatre, Joseph X. Schnitzer, 
Hal Hodes, R. V. Anderson, Rex Beach, Harry 
and William Brandt, Harvey Day, Raymond 
Pawley, Walter Green, Joe Horenstein, Charles 
Moss of the Ritz theatre at Port Richmond, 
Eugene Picker, Hal Roach, William Vogel, Walter 
Wanger, Nat Rothstein, Herman Robbins, Frank 
Pope, Victor Shapiro, Carrol Trowbridge, A. W. 
Smith, Jr., Stanley Waite. 

Renee Craven Will 

Marry E. S. Young 

(Special to the Herald) 

ALBANY, Sept. 13. — Miss Renee 
Craven, manager of the Bond Photo ex- 
change, will shortly resign her position 
and on October 26 will become the bride 
of Edwin S. Young, of Saugerties, N. Y., 
proprietor of a silver fox farm at that 
place. Miss Craven has been identified 
with Albany’s Film Row for several 
years. 

Paramount Declares $2 
Dividend for Quarter 

( Special to the Herald ) 

NEW YORK, Sept. 13 — The Paramount 
directors yesterday declared the regular 
quarterly dividend of $2 a share on pre- 
ferred stock payable in November to stock- 
holders of record October 15. 



September 17, 1927 


EXHIBITORS HERALD 


21 


Wreath-Draped Photo 
And Trailer at Alhambra 

(Special to the Herald ) 

MILWAUKEE , Sept. 13. — In 
line -with other downtown Milwau- 
kee theatres, the Alhambra, Uni- 
versal’s key house in Wisconsin, 
remained closed until 2 p. m. last 
Thursday, the day of Marcus 
Loew’s funeral. 

The display card, announcing 
the closing and reason thereof, 
was the finest of any theatre on 
Wisconsin avenue. It contained a 
photo of the late Mr. Loew, and 
was draped with black wreath and 
palm leaf. 

At all four de luxe perform- 
ances, the audience at the Alham- 
bra was requested to observe a 
silent prayer of 2 minutes out of 
respect for the memory of the 
man “ whose death eclipsed the 
gayety of nations, and impover- 
ished the public stock of harmless 
pleasure.” 

A special trailer was shown “ In 
memoriam, MARCUS LOEW,” 
with the above wording fading in. 

. The curtain closed; the house 
lights went dim. The stage lights 
were a twilight blue. The conduc- 
tor of the Alhambra orchestra 
played ‘‘Eli, Eli,” accompanied by 
piano and cello. No one was 
seated. Absolute quietude reigned. 

Thus was the memory of Mr. 
Loew revered four times on the 
day of his burial. 


Woman Sues Theatre 

on Ancient Statute 

(Special to the Herald) 

ST. LOUIS, Sept. 13— Two suits for an 
aggregate of $7,500 for injuries alleged to 
have been sustained while attending a show 
at the Palm theatre, have been filed in the 
St. Louis circuit court by Mrs. Louise 
Kurth, against the Sanford Amusement 
Company, owner of the house. 

On one of the petitions Mrs. Kurth in- 
vokes an ancient and generally forgotten 
Missouri statute. This law in part provides : 
“No more persons shall be admitted to any 
such place of public amusement than there 
are seats therefor located as aforesaid.” 
Violation of this regulation provides a pen- 
alty of from $20 to $5,000 and for the 
forfeiture of the amusement place’s public 
license to do business. 

Commission of Labor 

Summons Film Men 

(Special lo the Herald) 

HOLLYWOOD, Sept. 13.— J. C. Coon 
and Frank C. Arrousez, film men, were 
summoned to appear before the state labor 
commission last Thursday to answer a 
charge of misrepresentation of labor con- 
ditions when they hired Taylor Duncan 
and 10 others to make exterior shots for a 
serial picture to be produced near Portland, 
Ore. When the extras arrived in Portland, 
according to the complaint, they found no 
work awaiting them. 

Dorothy Dunbar Quits 
Screen for Husband 

(Special to the Herald) 

HOLLYWOOD, Sept. 13. — Marriage 
has come first and her career second 
with Dorothy Dunbar. She has retired 
from the screen and left with her husband, 
Tom Wells, to live in Europe. 



International Newsreel 


Floral testimonials to Marcus Loew covered the lawn of the Loew estate at Glen 
Cove, L. I., when the funeral was conducted for the late president of Metro- 
Goldwyn-Mayer. 


Industry Pauses to Pay Final 
Tribute at Marcus Loew Rites 

Two Thousand Stand with Bowed Heads at Executive’s Home 
While Brief Ceremony Marks Passing of 
One of Best Loved Leaders 

(Special to the Herald) 

NEW YORK, Sept. 13; — Simple services and the greatest outpouring of 
screen and stage leaders ever assembled marked the funeral rites for Marcus 
Loew last Thursday at his home at Glen Cove, L. I. 

2,000 Stand With Bowed Heads 

It is estimated that more than 2,000 persons stood with bowed heads 
while Rev. Dr. Aaron Eisman conducted the brief ceremony which marked 
the final passing from earth of one of the best loved leaders of the film industry. 

“Aase’s Grieg’s Death,” as the family and 
close friends filed into the big drawing 
room, at one end of which was placed 
the bronze casket containing the body of 
Mr. Loew. This was followed by the play- 
ing of “Lead, Kindly Light,” which was 
said to have been a favorite of Mr. Loew. 

Mrs. Caroline Loew, the widow, sup- 
ported by her sons Arthur and David, en- 
tered and took seats before the bier. Dr. 
Eisman then recited the Twenth-third 
Psalm in Hebrew and then in English, 
following this with a eulogy to Mr. Loew. 

While a great number of wonderful 
floral pieces had been sent to the home by 
friends, these were all placed on the lawn 
in front of the main entrance to the house, 
and so many were they that the lawn 
presented the appearance of a great floral 
garden. 

“Marcus Loew, His Last Curtain” 

Inside the house were but simple floral 
offerings from the sons and Mrs. Loew 
and one huge piece sent by the Loew The- 
atres of New York city. This latter was 
in the form of a proscenium arch of white 
flowers, six feet high. The curtain was 
down and on it, in letters made of purple 
asters were the words, “Marcus Loew, 
His Last Curtain.” 

On the casket was a simple little bunch 
of flowers placed there by Mrs. Loew, 
and two small wreaths, one of white 
asters and one of purple, the offerings of 
the sons. 

Following the eulogy and a prayer by 
Dr. Eisman, the casket was borne from 
the house to the waiting hearse and the 
cortege started to Maimonides Cemetary, 
Cypress Hills. There another large crowd 
( Continued on page 30 ) 


The services were set for 11 o’clock 
and long before that time friends of the 
Loew family commenced to gather. A 
large detachment of county police was on 
hand to direct the hundreds of automobiles 
which brought those who came to pay 
tribute to the dead. Before the appointed 
time more than six hundred automobiles 
had been admitted within the gates and 
upwards of 200 more were parked out- 
side while the occupants walked through 
the grounds to the mansion. 

Organ Opens Services 
The services began promptly at 1 1 with 
the huge organ playing the melody from 


Marcus Loew One of 
America’s Benefactors 

‘‘Marcus Loew was a just and 
rightous man, honest and truthful,” 
Rev. Dr. Aaron Eisman said in part 
at the bier of the departed leader. 
"His whole career was marked by 
scrupulous honesty and integrity. 

‘‘Marcus Loew loved mercy; he 
was a kindly, sympathetic, chari- 
table man, ready at all times to 
give his time, energy and means to 
worthy causes. 

"Marcus Loew was one of 
America’s benefactors. He re- 
ceived much from this country, 
but he also gave much. He created 
happiness, pleasure and entertain- 
ment for millions to whom his 
name is a household word. And 
long after his passing on he will 
continue to bless and inspire.” 





22 


EXHIBITORS HERALD 


September 17, 1927 


Yates Issues Ten Suggestions 
On How to Preserve Prints 

Campaign of Education Launched by Executive of Consolidated Film 
Industries to Hold Wear to Minimum 

(Special to the Herald) 

N EW YORK, Sept. 13. — Herbert J. Yates, the dynamic personality 
who has made Consolidated Film Industries one of the biggest 
factors in supplying the picture theatres of the country with good 
picture film, always can be counted on to do things differently. No “beaten 
path” for him. And to no small extent can the great success of his com- 
pany be attributed to this “doing different.” 


W ITH a long and successful career in 
the merchandising business before 
entering the film business, Mr. Yates ap- 
plies the princi- 
ples of good mer- 
chandising to the 
business of his 
film laboratories. 

The business of 
a film laboratory 
is to develop neg- 
atives and print 
positives. Natu- 
rally the bulk of 
this business in 
the film industry 
is the printing of 
the positive films 
that are shown 
on the screens. Herbert J. Yates 

These prints 

wear out from usage, and naturally the 
more wear-out the greater number of 
prints. Following the same line of rea- 
soning, the more prints the greater the 
business of the laboratory. 

But Mr. Yates does not figure it this 
way. Service and long life of the prints 
are more important to him than the 
additional business caused by the wear- 
ing out of prints. And with this thought 
in mind, he seeks in many ways to pro- 
long the life of the prints made by his 
company. The latest form of service, 
promulgated by Consolidated Film In- 
dustries, is a campaign of education, 
aimed at the people who handle the 
prints after they leave the laboratory. 
Consolidated has had printed and dis- 
tributed broadcast, among the handlers 
of prints, ten tips to serve as useful sug- 
gestions. Here they are: 

Tip No. 1: The First Ten Years 
The base of motion picture films is 
made from cotton. Remember that with 
reasonable care it will fulfill the require- 
ments of commercial use but that it has 
definite physical limitations. 

No. 2: Saving Time and Money 
Investigation indicated that a part of 
the burden of print mutilation begins at 
the exchanges due to lack of inspection 
to discover defects which cause damage 
later. The exchange does start the dam- 
age but it often fails to stop it. Inspec- 
tions are frequently too rapid to be 
thorough. 

No. 3: Perfect Splicing 

The perfect splice is one that is 
welded. To make a perfect splice the 
emulsion must be thoroughly scraped 
on the ends. Sufficient cement must be 
applied and the splice allowed to dry 
under pressure. Remember that film 
must stand more than ordinary strain in 
these days of high speed projection. 

No. 4: Rewinding 

Line up the rewind carefully so that 
the film will feed from one reel to the 
other without striking the edges of the 
reels. Do not use defective reels. Avoid 
“cinching”; that is, attempting to tight- 
en loosely-wound reels. This causes 


scratches on both sides of the film. 
“Cupping” the film to detect damaged 
edges, perforations or loose splices is 
very apt to crack or split the film. Do 
not “cup” film when rewinding, particu- 
larly after it has been projected on ma- 
chines of high amperage and becomes 
dry. 

No. 5: Fair and Warmer 

Do not store film in a warm, dry place 
and at an average temperature of over 
70 degrees. Under no circumstances 
store film under high temperatures as 
this causes the film to dry out and be- 
come brittle, subject to shrinkage and 
susceptible to cracking. 

No. 6: Watch the Leaders 

Keep your reels amply protected with 
leader. Dirty beginnings and ends of 
reels are frequently seen due to careless- 
ness in this respect. 

No. 7: Standing Room Only 

Tell the exhibitor that good projection 
adds patronage and increased revenue, 
and that is only possible through the 
careful handling of prints. Worn and 
poorly adjusted projectors quickly ruin 
prints and cause unfavorable comment 
from patrons. 

No. 8: Watch Tension Springs, 
Sprockets 

Tension spring on sprockets should be 
adjusted evenly and not too tightly. Ex- 
cessive tension will cause nicked and 
pulled out perforations. Heavy tension 
on one side (uneven) can be caused by 
poorly adjusted, weak or broken springs, 
and results in an uneven pull-down star 
on the film. Sprockets are frequently 
left on projectors until the teeth develop 
bad hooks and knife-like edges. Film is 
practically ruined after one or two 
showings if run on a projector equipped 
with such sprockets. 

No. 9: How to Ruin Print at One 
Showing 

New or green film should not be put 
on projection machines without being 
waxed. When unwaxed film is run, it is 
necessary to clean the shoes frequently, 
otherwise the accumulation of hardened 
emulsion on the shoe acts as a holdback, 
causing a greatly increased pull-down 
strain which always results in mutilated 
perforations. A new print can be com- 
pletely ruined in this manner at one 
showing. 

No. 10: One Drop of Oil Per Day 

The excessive use of oil due to flooding 
mechanism of projectors is unnecessary. 
Aside from the intermittent case, one 
drop of oil in each oil hole is ample for 
the average day’s run. Oil getting on 
the film causes dust to adhere, making 
projection impossible. 


Negri Gets New Story 

( Special to the Herald) 

HOLLYWOOD, Sept. 13. — Paramount 
has purchased “The Black Virgin” by 
Lajos Biro, for Pola Negri. It is a story 
of revolutionary Russia. 


Engineers Push 
Plans for Meet 
September 26-29 

(Special to the Herald) 

LAKE PLACID, N. Y., Sept. 13.— 
Plans for the convention of the Society 
of Motion Picture Engineers September 
26 to 29 at the Whiteface Inn, rapidly 
are nearing completion, under the chair- 
manship of J. I. Crabtree. 

A Movietone demonstration will be 
given the opening night. J. C. Kroesen 
is lining up a golf tournament for the 
second day, with an entertainment by 
Max Mayer in case of rain. Dancing 
will follow the banquet the third night. 
Mrs. J. H. Theiss is arranging special 
trips for women guests. 

A synopsis of the program to date 
shows: 

President W. B. Cook of Kodascope Labora- 
tories will open the convention, followed by ad- 
dresses by Carl E. Egeler, National Lamp Works, 
Cleveland; Eric T. Clarke, Eastman theatre, 
Rochester; H. Rosenberger, Rockefeller Institute. 
In the afternoon speakers will include L. T. Tro- 
land, Technicolor; E. I. Sponsable, Fox-Case; 
Prof. A. C. Hardy, Massachusetts Tech; and N. 
M. Trapnell, Western Electrical Instrument Co. 

A. C. Downes, National Carbon Co., will speak 
Tuesday. Wednesday’s speakers include F. H. 
Richardson, Moving Picture World; L. M. 
Townsend, Eastman theatre; Arthur Gray, Lan- 
caster theatre, Boston; V. A. Stewart, Fox Films; 
J. I. Crabtree and C. E. Ives, Eastman Research 
Laboratory. In the afternoon there will be talks 
by T. E. Finegan, Eastman Kodak; Fred Waller, 
Dolphin Akwa Skee Co.; J. A. Norling, Loucks 
& Norling; C. Tuttle, Eastman Co., and J. B. 
Taylor, General Electric. 

Thursday will bring papers by R. C. Hubbard, 
Consolidated Film Industries; F. R. Watson, U. 
of Illinois; S. E. Sheppard, Eastman Co.; William 
A. Johnston, Motion Picture News, and K. Hick- 
man, Eastman Co. In the afternoon scheduled 
speakers include Peter Mole, Mole-Richardson 
Corp. ; J. G. Capstaff and R. A. Purdy, Eastman 
Co.; A. S. Newman, Newman-Sinclair, London; 
G. E. Matthews and J. I. Crabtree, Eastman, and 
by C. E. Ives and J. I. Crabtree. 

The committee is making further ad- 
ditions to the program. 

Two Theatres Are 

Threatened by Fire 

(Special to the Herald) 

BRISTOL, CONN., Sept. 13.— Fire in a 
grain warehouse adjoining the Bristol thea- 
tre caused the theatre to be emptied of its 
1,200 patrons in less than three minutes last 
Tuesday night. A 12-foot driveway, sepa- 
rating the two buildings, probably saved the 
theatre from heavy loss. 

At Boston, Waldron’s Casino had a close 
call from destruction by fire Thursday 
night when a four alarm blaze gutted the 
adjoining building. The theatre was saved 
through a fire wall and the work of firemen, 
several of whom were injured. 

British Advertising 
Men Resume Meetings 

(Special to the Herald) 

LONDON, Sept. 13. — After a lull of 
the summer months, the British motion 
picture advertisers resumed their month- 
ly open meetings recently. The speaker 
was Jeffery Farnol, novelist. The sub- 
ject of book tieups came in for a deep 
probing. 


J. Fred Hartman Dies 

(Special to the Herald) 

PHILADELPHIA, Sept. 13.— Word has 
been received from Brussels of the death of 
J. Fred Hartman, for many years active in 
theatrical and motion picture circles here 
and for the past few years private secretary 
for Fred G. Nixon-Nirdlinger. 



23 


September 17, 1927 EXHIBITORS HERALD 


Critical Collegians Present 
Problems to Theatre Owners 

Delight in Picking Shows to Pieces, Says Observer — Situation 
Especially Difficult in Small College Towns — 
Opinions Carry Lot of Weight 
By JOHN LEROY JOHNSTON 

Possibly no exhibitor has any more problems confronting him than the show- 
man in the college town where students of the impressionable and boisterous 
age demand the best, and present a hyper-critical resistance to ordinary sales 
arguments. Personal contact with nearly 15,000 college men recently con- 
vinced me that collegians delight in picking any show to pieces. They assume 
an attitude that is decidedly hard to fathom and a resistance to suggestion 
and conservative appeal that is difficult to overcome. 

Says Students Distrust Motives 

Briefly, and frankly, they distrust the motives of motion pictures and either 
feel that most pictures are cheap (despite the fact that they get a real kick out 
of them) or not plausible. The average collegian has a keen analytical sense 
that isn’t always fair and a keener sense of humor that tends to ridicule rather 
than merely amuse. 



DeMille Head Returns 
from European Tour 

(Special to the Herald) 

NEW YORK, Sept. 13.— William M. 
Vogel, general manager of Producers In- 
ternational Corp., foreign distributors of 
Cecil DeMille pictures, returned recently 
from Europe, after an absence of two 
months, during which time he visited the 
various offices of the company. 

Vogel reports that many of the Euro- 
pean cities are making arrangements for 
the showing of “The King of Kings,” and 
that all DeMille pictures are being success- 
fully pushed by the various offices. 

Theatrical History of 
Tombstone Is Revived 

(Special to the Herald) 

TOMBSTONE, ARIZ., Sept. 13.— The 
theatrical history of Tombstone, Ariz., 
when the city’s theatricals were in their 
hey-dey, is to be unearthed and put in 
booklet form by A. H. Gardner, secretary 
of the Tombstone Commercial Club. 

In those happy days Tombstone played 
engagements rather than one night stands 
on the kerosene circuit, and the town was 
rated as a good stop on the big-time cir- 
cuit. 


King Manages Savoy 

(Special to the Herald) 

WASHINGTON, Sept. 13. — Clarence J. 
King, for some time assistant manager of 
Crandall Colony theatre, last week was ap- 
pointed to the managership of Crandall’s 
Savoy theatre, to succeed Joseph Flynn 
who resigned to devote his attention to a 
different line of business activity. King 
assumed his new duties last Monday. 


Supreme Films Moves 

(Special to the Herald) 

BOSTON, Sept. 13. — Supreme Film Cor- 
poration has moved to its new offices at 
54-56-58 Piedmont street. 


These angles plus the fact that going to 
college nowadays requires considerable 
money, second-hand cars that encourage 
driving out of town whenever occasion 
permits, fraternity and class dances, de- 
bates, football, baseball, basketball and 
track activities, offtimes form an enigma 
to the man who tries to present the best 
at popular prices at his little theatre. Col- 
legians are also clannish and the opinions 
of a few carry a lot of weight. 

The small college theatre man has more 
problems than the large college town man 
because his business is vitally affected by 
college work and vacations and finances. 

Exhibitors Show Fine Spirit 

The fine spirit evidenced by many small 
college town exhibitors is worthy of record. 
At Tuscaloosa, Alabama, Cecil Grimes has 
installed a 12 piece orchestra in his ’Bama 
theatre. This orchestra plays matinee and 
evening and on Sunday, when the presenta- 
tion of pictures is prohibited, the ’Bama 
theatre gives a free musical program. 
Grimes has won hundreds of patrons be- 
cause of the true public spirit in evidence 
at the ’Bama. W. C. Kyle, an Alabama 
student, is manager of this house. 

Colonel A. G. Gidley of the Palace 
at Athens, Ga., has made his theatre two 
blocks from the U. of Georgia, — so 
much the center of campus social activ- 
ity that not only do his regular shows 
attract considerable patronage from the 
school but his theatre has become 
looked upon as a school theatre and 
quite frequently special performances 
for college boys and girls alone are 
necessary. 

At Ithaca, N. Y., Manager Dillion of 
the Strand presents his pictures very fre- 
quently before the first runs in New York 
for the benefit of the Cornell students. 

Princetonians Critical 

The Arcade in Princeton, N. J., is forced 
to keep a pretty close watch on new pic- 
tures to satisfy critical Princetonians. 

At Austin, Texas, the Majestic theatre 
has found he Texas U. students a vital 
factor of the theatre’s success and the 
best music and best pictures are essential 
at all times. 

Harry Britton of the University theatre 
at Norman, Okla., has been five years in 
developing the interest of the Sooner 
students. A minor incident in some pic- 
tures that does not seem plausible, or is 
exaggerated, will, Britton states, turn his 
entire collegiate audience against a picture. 

Manager Glen W. Dickinson of the 
Browersock theatre at Lawrence, Kan., 
keeps a large orchestra matinee and even- 


ing to satisfy the demands of Jayhawker 
collegians. He reports many big road- 
shows have flopped miserably in his house 
because of certain technical errors and 
exaggerations. 

Transients Aid Larger Towns 

In the larger college towns drop-in trade 
and transient trade offsets to a degree 
the collegiate appraisal of pictures but it 
takes real effort to bring collegians into 
city shows. Dewey Mounson of the Knick- 
erbocker theatre, Nashville, Tenn., has won 
the confidence of conservative Vanderbilt 
students. 

In New Orleans the Saenger theatres 
have found the rivalry between Tulane 
university and Loyola productive of good 
business. The Stanley Company has won 
the confidence of Pennsylvania collegians 
through pictorial news events made at the 
school and by encouraging critical con- 
siderations. The same condition exists in 
Pittsburgh, where Carnegie Tech, and 
Pittsburgh students are intensely inter- 
ested in dramatic work but can be “sold” 
only through the most carefully designed 
ad copy and promotion program conducted 
by Harold Dygert. 

Yale Students Conservative 

Manager Charles Pincus of the Olympia, 
New Haven, Conn., has found the Yale 
students considerably more critical and con- 
servative than his former California uni- 
versity clientele in San Francisco and at 
Providence. It also takes a pretty con- 
sistent program to appeal to the Brown 
university students. 

The University theatre on the edge of 
the Harvard campus at Cambridge has won 
some favor among the student body 
through Harvard men employed in pre- 
senting the latest pictures. Spike Booth 
has helped a lot. 

Manager Walter MacDowell of the 
Strand at Syracuse is a most popular in- 
dividual among the Syracuse student body. 
MacDowell is a human dynamo and activ- 
ely interested in every event of interest at 
Syracuse University. Large groups of Col- 
gate students come 30 miles to attend his 
first nights. 

Audience Hard to Analyze 

What is true in Tuscalossa is likewise 
true in Ann Arbor, Mich., and at Cor- 
vallis, Ore., and Missoula, Mont., with the 
Oregon Aggie and Montana University 
students. 

Madison, Wis., is an ideal college town 
and Arthur Desormeaux of the Strand 
finds his audience difficult to analyze. 


24 


EXHIBITORS HERALD 


September 17, 1927 


Coast Studios Unite in Tribute 
To Marcus Loew at Services 

A. S. C. Gives Banquet to New Members — Huge New Theatre for 
Los Angeles — Hi-H alters Elect Lollier 
By RAY MURRAY 

H OLLYWOOD, Sept. 13. — Impressive services were held on the 
lawn of the Metro-Goldwyn-Mayer studios Thursday morning at 
10 o’clock, which were timed to occur simultaneously with the 
lowering of the body of the late Marcus Loew into the grave at Cypress 
Hills. N. Y. The services were conducted by Rabbi Edgar F. Magnin of 
the Temple B’nai B’rith, which the late film producer attended on his 
visits to California. 


D R. A. N. GIANINNI, president of the 
East River National Bank of New 
York and a close friend of Mr. Loew, gave 
an address following the opening of serv- 
ices. Fifteen hundred employes of the 
studio, together with professional friends, 
participated in the services. All work at 
the studio was suspended in order to permit 
the entire personnel to participate in the 
burial services. Universal studios, out of 
respect to the memory of Mr. Loew, stopped 
work at 10 a. m. for five minutes. Taps 
were sounded at the other large studios. 

5|C 5{S 

Cinematographers Banquet 

One of the largest gatherings of motion 
picture cameramen in the history of the in- 
dustry took place last Tuesday night at the 
Chamber of Commerce Auditorium. It was 
a banquet tendered the new members by the 
American Society of Cinematographers. 
About 130 cameramen joined the associa- 
tion. Daniel B. Clark, president A.S.C., 
administered the obligations to the entire 
assemblage and the new members were in- 
structed in the society’s code of ethics and 
ritual by the three vicepresidents, John W. 
Boyle, Victor Milner and Frank Good. 

* * * 

Eastside, Los Angeles, which has hereto- 
fore been noted for its factories and homes, 
is to have a huge new theatre, in Whittier 
boulevard at Atlantic avenue. The building 
will represent an investment of $260,000 
and the theatre will seat 1,600. Plans are 
now being prepared by Baich Brothers and 
work will start within thirty days, it is said. 
West Coast Theatres, Inc., last week took 
a twenty-year lease on the new picture 
palace which is being erected by P. N. Sny- 
der. 

* * * 

First National studio has definitely 
decided to close its gates to all visitors 
commencing this week. Interference 
with work going on at the Burbank plant 
caused officials to make the decision. 
* * * 

The Hi-Hatters, an organization of 
theatrical press agents, elected new offi- 
cers at its meeting last week. W. H. 
“Bud” Lollier, of West Coast theatres, 
was chosen president of the Hi-Hatters. 
Harry Hammond Beall was made vice- 
president, and Park Swope, of the Holly- 
wood Theatres, Inc., was elected 
secretary. The re-elected treasurer is 
Frank Bruner, of the Mayan and Belasco 
theatres. The organization is to publish 
a bulletin and Sam W. B. Cohn was made 
editor. Mel Eiddle will be business man- 
ager of the publication. Jim Lough- 
borough, retiring president, was added to 
the board of directors. 

* * * 

Dorothy Yost Engaged 

Dorothy Yost and Dwight W. Cum- 
mins, both under contract to F B O as 
scenario writers, will be married this 
month, according to announcement made 
last Tuesday. 


Julia Faye, DeMille star, entertained 
the press representatives at her home in 
Observation Drive, last Thursday noon. 
* * ^ 

Edwin Carewe is the happy father of 
a baby boy, which arrived at the Holly- 
wood Hospital last Monday. It weighed 
seven and a half pounds and will be 
called Edwin Gilbert Carewe. This is 
Carewe’s second child, the first being a 
girl. 

* * * 

Rogell Train to Location 

A1 Rogell celebrated his 26th birthday 
by departing with a company of 300 
players for Cedar Breaks, Utah, where 
he will shoot the exteriors for “The 
Shepherd of the Hills,” a Charles R. 
Rogers production for First National. It 
required a special train over the Southern 
Pacific to transport them. 

sfj :j« 

Mary Pickford paid off Kathleen Nor- 
ris, novelist, who wrote the story, “My 
Best Girl,” which she has just finished, in 
dimes and nickels last Thursday. The 
payment was contained in fifteen bags 
and weighed 4,198 pounds. There were 
125.000 10 cent pieces and 250,000 5 cent 
pieces. Miss Norris used a truck to carry 
it away and as a publicity stunt it at- 
tracted considerable attention. 

* * * 

Barret Keisling, who has been director 
of publicity for Cecil B. DeMille for sev- 
eral years, has resigned. The recent 
consolidation of DeMille and Pathe in- 
terests has made several other changes 
in the DeMille studios personnel. No suc- 
cessor for Mr. Keisling has been officially 
announced. 

* * * 

F. Richard Jones, director of “The 

Gaucho,” Douglas Fairbanks’ latest U. 
A. production, and Lupe Valez, Mexican 
actress, who played a prominent role in the 
picture, are to be married soon, according 
to Hollywood talk. 

* * * 

Samuel Goldwyn evidently intends to 
make California his future home, having 
just bought a residence site in Beverly 
Hills from George E. Read for $100,000. 
The property consists of two and a quar- 
ter acres on Meeker Drive. 

* * * 

Art Goebel, the winner of the Dole- 
Honolulu flight, Gene Dennis the girl 

psychic marvel, and a girl from Pantages, 
served to entertain the boys of the Wam- 
pas at their last meeting. Ray Jones was 
chairman. Eddie Hitchcock is publiciz- 
ing Miss Dennis. 

* * * 

Clarence Brown read Jim Tully’s book, 
“Circus Parade,” and liked it so well he 
offered the red-haired author $25,000 for 
the screen rights. Tully is holding out 
for more money, however, as he hopes 
the book will reach the “best seller” 
class. 


Excellent Pictures 
Finishes “Bowery Rose” 

( Special to the Herald ) 

NEW YORK, Sept. 13. — Excellent Pic- 
tures Corporation announces that produc- 
tion is almost completed on “Bowery 
Rose,” which when 
it is released early 
in October will 
follow “Broadway 
Madness.” The 
company will pro- 
duce and distrib- 
ute 18 feature pro- 
ductions this sea- 
son. 

In the cast of 
“Bowery Rose” are 
Gladys Hulette, 

Pat O’M alley, 

H e d d a Hopper, 

Ernest Hilliard, 

Kate Bruce, Leo 
White, Pat Harti- 
gan, Jack Chefee, James Fitzgerald, Morris 
Selvage, Pauline Parr and a number of 
others. The story tells of a Bowery lass 
who becomes a model in a fashionable 
modiste shop. 

Tiffany Appoints 3 
New Branch Managers 

(Special to the Herald) 

NEW YORK, Sept. 13.—' Tiffany Pro- 
ductions has announced the appointment 
of three new branch managers. J. W. 
MacFarland has been given the Los 
Angeles office; A. W. Plues received the 
Indianapolis exchange and H. H. Hurn 
has been put in charge of the Cincinnati 
office. 

Mrs. W. Reid Shows 
First Hollywood Picture 

(Special to the Herald) 

SAN FRANCISCO, Sept. 13— “Her 
Indian Hero,” called the first picture 
made in Hollywood, with Dorothy Dav- 
enport in a leading part, was screened 
by Mrs. Wallace Reid at the Pantages 
here as an encore at her first appear- 
ance of her tour in the playlet “Evi- 
dence.” Her Gotham picture “The Satin 
Woman” appears on the programs. 

London Tiller Girls to 
Be in Syd Chaplin Film 

(Special to the Herald) 

LONDON, Sept. 13.— The Plaza theatre 
Tiller Girls, who for so lon^ have been an 
attraction at the Plaza and who are now 
appearing in “Up With the Lark” at the 
Adelphia theatre, have been signed by Brit- 
ish International Pictures, Ltd., to appear 
in support of Betty Balfour and Syd Chap- 
lin in “A Little Bit of Fluff.” 

George Landy Is to 
Wed Kathryn McGuire 

(Special to the Herald) 

HOLLYWOOD, Sept. 13. — George 
Landy, director of publicity First National 
studios, and Miss Kathryn McGuire, actress, 
will be married Sunday, Sept. 18. They 
will spend their honeymoon at Lake Louise, 
Canada. 


F-N Signs Eddie Cline 

(Special to the Herald) 

HOLLYWOOD, Sept. 13.— Eddie Cline 
has been signed by First National Pictures 
to direct “Ladies Night” adapted from the 
stage success, “Ladies Night in a Turkish 
Bath” by Gene Towne and Henry Mc- 
Carthy. McCarthy is also doing the con- 
tinuity. 



Gladys Hulette 



September 17, 1927 


EXHIBITORS 


HERALD 


25 


Film News 

PICTORIAL SECTION 

Stories Told 

in 

Pictures 

of Exhibitors Herald 

by 

the Camera 

Issue of September 17 



How could stars help look their best surrounded by sales executives? 
This on the lot of First National’s “The Private Life of Helen of 
Troy.” (L. to R.) N. H. Brower, L. A. manager; Stanley W. Hatch, 
Western salesmanager; Maria Corda and Lewis Stone; Ned Depinet, 
general salesmanager; L. O. Lukan, division head. 


Dempsey gave his gloves from Sharkey bout to 
Mervyn LeRoy, directing First National’s “No 
Place to Go.” Jack’s friends hope that won’t be 
his dilemma after the Tunney fight in Chicago 
September 22. 



Last portrait of Phillip Payne, editor, New York 
Daily Mirror, receiving M-G-M News pictures 
from William J. Hearfield for Premier Mussolini. 
As this is written, the plane, Old Glory, has been 
given up as lost. 


All hail the manageress of the Embassy theatre, New York. Miss 
Grace Niles, formerly treasurer of the Astor theatre, has taken over 
her new duties at the Embassy, where Metro-Goldwyn-Mayer’s “The 
Garden of Allah” recently had its world premiere. It’s a merited 
honor for Miss Niles. 




26 


EXHIBITORS HERALD 


September 17, 1927 



Right: Not a por- 
poise but Marie 
Prevost, De Mille- 
Pathe star, of “On 
to Reno.” 

Left: Charles La- 
mont, Educational 
director, does a 
flip. Mrs. Lamont 
(Estelle Bradley) 
says “whoa!” 

Middle left: Bess 
Meredyth, one of 
the highest paid 
scenarists, and 
Michael Curtiz 
(right), Warner 
ace director, hear 
New York police 
chief tell about it. 

Middle right: Finis 
Fox (left) writes 
“finis” on script 
of “Ramona,” for 
his brother, Edwin 
C a r e w e, who’ll 
make it with In- 
spiration for U-A. 





Lilliam Gish’s pet seems to have 
an appointment elsewhere on the 
Metro-Goldwyn-Mayer lot but prob- 
ably will trail along with the star at 
that. 


Fred Niblo, whose successes are known 
from Broadway to Main Street, is now 
preparing for his newest directorial as- 
signment. It is “The Woman Dis- 
puted,” for United Artists. 


An eight weeks’ trial in Barthel- 
mess’ “The Drop Kick” for ten col- 
lege students left John Westwood of 
Princeton and John Stambaugh of 
Chicago holding F-N contracts. 





September 17, 1927 


EXHIBITORS HERALD 


27 



Ever try to jockey these “hand- 
cars”? Harold Lloyd is getting 
along merrily. The comedian is at 
Coney Island making his latest Para- 
mount picture. 


Johnny Hines plays five characteriza- 
tions in “Home Made,” his latest for 
F. N. Loretta, his pet polly, plays one. 
Loretta is getting some valuable tips, 
apparently. 


You might call these “minus-fours.” 
William Demarest, Warner Brothers 
player, shows Audrey Ferris why 
women’s styles are not so good for 
mere man. 




Above left: Very 
confid ential. 
That’s the title of 
the picture James 
Tinline is direct- 
ing for Fox. 

Above right: “Kit- 
tens on the Keys” 

or a flute. Mary 

Astor has just 
done the feminine 
lead of Warners’ 
“G i n s b e r g the 
Great.” 

Left: Larry Dara- 
mour, p r o d u c- 
er gets behind 
“Mickey (hi m- 
s e 1 f) McGuire” 
and “Hambone” 
Johnson of F B O. 

Right: Lois Moran 
plays queen of the 
Nile, with Edmund 
Lowe horsepower. 
They’ve made 
“Fox’s “Publicity 
Madness.” 





28 


EXHIBITORS HERALD 


September 17, 1927 






Whatever else the Metro-Goldwyn-Mayer production, “The Trail of ’98,’’ may have in 
store for the theatregoing public, one thing is certain and that is that shots of beautiful 
scenery will abound. Camera units have filmed atmospheric sequences in the Yukon 
district of Alaska under the order of Clarence Brown, who directed the production in 
which Ralph Forbes and Dolores Del Rio have the leads. Here is a shooting of the rapids. 



Striking a proper balance is 
essential to both cashiers and 
aquaplaners. Patsy Ruth Miller 
is with Glenn Tryon in Uni- 
versal’s “The Flying Nut.” 


“A Sailor’s Sweetheart” might indicate 
this is a hornpipe Director Lloyd Bacon 
and Louise Fazenda of the Warner 
Brothers picture are trying out, but it’s 
really the “Classical Dancers Raspberry.” 


Three granddaughters of Jesse James. 

Left to right: Jessie Estelle James, Mrs. 

Jo Frances Ross and Ethel Rose James. 
The two in Civil war garb are in Fred 
Thomson’s Paramount “Jesse James.” 



Turn te turn turn turn, turn te turn turn turn! Not meaning 
that Director Norman Taurog’s heart is thumping that way 
but just suggesting the march for Dorothy Devore’s mechan- 
ical doll makeup and pose. Miss Devore is making Educa- 
tional comedies. 



Th’ top of th’ mamin’ to yez! George O’Brien (left) and 
Virginia Valli, stars of Fox’s “East Side, West Side,” just 
completed, tell the world from the top of the Hotel War- 
wick in New York, where several scenes were shot during 
the windup of production. 




September 17, 1927 


EXHIBITORS HERALD 


29 



With Maine Theatredom’s Hustlers 


‘ Where you find Nichols, you find dollars’ 


( L. to R.) (1) Here’s A. E. Fowler, former Thespian, managing Gray’s Opera House, Bangor. (2) The camera took Harry 
Hinckley, Town Hall, Blue Hill, unawares. (3) Caught Lewis Clark, manager, Folly, Castine, ready to go fishing. (4) 
Everybody knows Sam Kurson, genial president of the Graphic Circuit, Bangor, nine theatres. (5) A. W. Pinkham, Park, 
Bangor, left the ranks to manage a Gray first-run. (6) Meet Sam Gioro, hustling manager of the Olympia, Bangor. (7) 
N. T. Grindle, Rockefeller estate caretaker at Seal Harbor, runs the neighborhood theatre. 



Mr. and Mrs. Roy K. 
Dennison own the beau- 
tiful new Arcade at East 
Machias. Roy is a state 
legislator. 



Mrs. E. B. Main operates 
the Chase Opera House 
at Patten. Who wouldn’t 
like a chum like hers? 



John Smith and his 
daughter run the Dream- 
land! at Mattawamkeag. 
Did we spell that right, 
John? 



F. D. Johnson (right) 
manages the Opera 
House, Woodland. He 
was snapped with his op- 
erator, J. T. Greenlaw. 



Victor Holtz manages 
the Princess, Danforth. 
His father, Charles Holtz, 
an old sourdough, awaits 
M-G-M’s “Trail of ’98.” 


Mr. and Mrs. George B. 
Churchill at their lovely 
home, Houlton. George 
operates the Temple and 
Dream. 


Here are Mr. and Mrs. 
N. E. McCannell of the 
Opera House at Prince- 
ton. N. E. knows the 
show business. 


Note the smile. A. E. 
Rosie just missed the 
grocery business. This 
showman has the Alamo 
at Bucksport. 



(L. to R.) (1) Introducing H. G. Reed, of Reed’s theatre at Mekinley. (2) Frank B. McKeown, oldtimer, runs a dandy thea- 
tre, the Jonesport Opera House. (3) Billy Means, Jr., whose house burned, is getting his Colonial at Machias in shape. Get 
him to tell you his latest bear story. (4) J. A. McClure has the Union Hall at Cherryfield. (5) Here’s W. V. Hone of the 
Opera House, Presque Isle. (6) Joe Emery, Bar Harbor’s impresario and Beau Brummell, conducts two first-class mints in 
the Star and Casino. (7) O. B. Fernandez, former sheriff, owns the Strand, Oldtown. 


30 


EXHIBITORS HERALD 


September 17, 1927 


F-N, Pathe, FBO Merger Rumor 
Served Up Again as Hash 

Executives Spike Six-Months-Old Report — A. M. P. A. Election Post- 
poned Week Due to Loew Funeral 
JOHN S. SPARGO 

N EW YORK, Sept. 13. — How will you have your rumors served this 
morning? If you have any choice in the matter, just skirmish 
around a little and you can get them in any style you desire, with 
plenty of alleged substantiating evidence to make each style appear the 
proper diet. 


T HE latest and apparently the most popu- 
lar dish of rumors is a consolidation of 
First National, Pathe and FBO, which is 
probably all right except that the persons 
who would naturally have most to do with 
such consolidating, assert that they know 
nothing about it. This rumor has been 
sprung several times within the past six 
months, and was recently revived with one 
of those “wheels have been set in motion” 
by “conferences between the heads of the 
companies” stuff. Only in this particular 
instance, if any conferences were held, it 
was not recently, as these “heads of com- 
panies” have been widely separated. 
Kennedy and Murdock Haven’t Met 
Joseph P. Kennedy, head of FBO, and 
J. J. Murdock are supposed to have been 
conferring recently, but they have not. Mr. 
Murdock has been in New York for the 
past month. Mr. Kennedy has been in the 
White Mountains for the same length of 
time and they have not met. Elmer Pear- 
son is on the Coast and it is unlikely that 
Mr. Murdock is doing any conferencing 
without having Mr. Pearson somewhere in 
the neighborhood. John McGuirk and Sam 
Spring, of First National, have both spent 
considerable time in New York recently, 
and may have known that Mr. Murdock 
was also in the city. But so far as the 
“pool,” “consolidation,” “amalgamation,” or 
what have you, is concerned, they all say it 
is news to them. 

Still, you never can tell. In this film 
business anything may happen, and happen 
quickly. And again it may not. But in 
the meantime, you can have your rumors 
served hot or cold, or as you wish. 

* * * 

A. M . P. A. Election Postponed 

The annual election of officers and the 
weekly luncheon of the Associated Motion 
Picture Advertisers, which was booked for 
last Thursday, was called off out of respect 
to Marcus Loew, and many of the advertis- 
ers attended the funeral of the Metro chief. 

The election will take place this week and 
Thursday’s session will be a closed one to 
permit of the balloting. The ticket, to 
which there is no opposition, follows : 
President; Bruce Gallup 
Vice-Pres.; Lon Young 
Treasurer; George Harvey 
Secretary; James Zabin 
* * * 

What becomes of the theatre ushers when 
they decide to quit ushing, is given one 
answer at the Roxy theatre this week. 
When Roxy was the directorial head of the 
Capitol he had in his employ a clever young 
usher named Roy Ellis. 

In the divertissements at the Roxy is a 
clever number featured as “Tambourin 
Chinois,” in which two talented thespians 
named Teddy Walters and Roy Ellis do 
their stuff. 

Yes. It’s the same Roy Ellis who used 
to “ush” for Roxy at the Capitol. 

* * * 

“ Ben-Hur ” Held Over 
“Ben-Hur,” the big Metro-Goldwyn- 
Mayer spectacle, did such a whaling busi- 
ness at the Capitol theatre that Major Ed- 


ward Bowes is holding it over for a second 
week, with the prospects of it staying at 
least one week longer. In order to accom- 
modate the early crowds the doors of the 
Capitol are being opened at 12 :30. 

* * * 

The first steps looking toward an eventual 
consolidation of Universal Pictures Cor- 
poration and Universal Chain Theatres Cor- 
poration have been taken by the directors 
of both companies, it was announced last 
week. 

The board of directors of Universal Pic- 
tures Corporation has voted, in considera- 
tion of the acquisition by the corporation 
from Carl Laemmle and others of a sub- 
stantial majority of the common stock and 
all of the management stock of the Thea- 
tres Corporation, to enter into an agreement 
under which the Pictures Corporation will 
guarantee for two years from Aug. 15, 
1927, and under certain conditions, divi- 
dends on the first preferred stock of the 
Theatres Corporation. 

* * * 

Theatres’ Earnings Increase 

The proposal was accepted by the direc- 
tors of the Theatres Corporation and it is 
expected that the agreement will be closed 
immediately. In connection with the pay- 
ment of the September dividend, further 
details regarding the guaranty will be 
mailed to stockholders. 

Daniel Michalove, general manager of 
Theatres Corporation, reported to directors 
of the Pictures Corporation that earnings 
of the theatre company had materially im- 
proved toward the end of summer, and that 
with the opening of five new houses now 
under construction within the next two 
months, a further substantial improvement 
in earnings was expected. 

* * * 

British Appreciate Roxy 

That American showmanship, especially 
that kind dispensed by Sam Rothafel at 
the Roxy theatre, is appreciated interna- 
tionally is pretty well evidenced by the fol- 
lowing from the current issue of Bioscope, 
the big British film trade paper: 

“British Brunswick, Ltd., makers of the 
‘Panatrope,’ this week announce a big ad- 
vertising opportunity to exhibitors already 
in possession of one of these instruments, 
and a strong inducement to investigate its 
capabilities to the shrinking number of 
those who do not. 

“They are issuing two double-sided 10- 
inch records on which four organ solos 
recorded on the mammoth three-console or- 
gan in the ‘Roxy’ theatre, New York. They 
are: No. 3488, ‘Blue Skies’ and ‘Honolulu 
Moon ;’ No. 3489, ‘It All Depends on You’ 
and ‘Trail of Dreams.’ 

“The Roxy, with its 6,200 capacity, its 
takings of £25,000 weekly, and above all, 
its great organ, demanding the services of 
three musicians, is a household word with 
British exhibitors, and the advantage, now 
open to the smallest hall in the country, of 
advertising ‘intermission by the organ of 
the Roxy theatre, New York,’ is one which 
will be appreciated.” 


Industry Halts to Pay 
Final T ribute to Loew 
at Brief Funeral Rites 

( Continued from page 21 ) 
had gathered when the funeral party passed 
through the gates at 1 :30. The services 
at the grave were marked with the same 
simplicity as those at the house, and were 
entirely in Hebrew. 

Messages to C. C. Pettijohn showed 
that in all cities of the United States 
and Canada where Film Boards of 
Trade have headquarters the film ex- 
changes suspended operations for five 
minutes on Thursday in tribute to Mr. 
Loew and theatres remained closed until 
2 p. m. 

Throughout New York the film industry 
was practically at a standstill during the 
hours of the funeral, almost every one 
of the companies and theatres suspending 
operations until after the remains of Mr. 
Loew had been laid away in the cemetary. 
The Loew theatres remained closed all day, 
as did the Metro offices and the offices 
of the M. P. P. D. A. Scores of picture 
and vaudeville theatres throughout New 
York had posted on their doors the follow- 
ing; 

This theatre will be closed until 
2 p. m. today out of respect to the 
memory of Marcus Loew, one of the 
ablest most respected and best be- 
loved pioneers in the motion picture 
industry. 

By his splendid talents, sound judg- 
ment and that rare and admirable at- 
tribute — eternal humaneness — he built 
for himself in the hearts of all friends 
of motion pictures a place that time 
will not destroy. He was a friend of 
all men and all men were his friends. 

Among the prominent persons who as- 
sembled at the Loew estate for the funeral 
services were Adolph Zukor, David War- 
field, Lew Fields, Joe Weber, Mr. and Mrs. 
Nicholas M. Schenck, Mr. and Mrs. John 
Golden, Lee Shubert, Will H. Hays, Ar- 
thur Brisbane, J. Robert Rubin, Charles M. 
Schab, Judge Mitchell Erlanger, Ben 
Roeder, Harold Lloyd and Mildred Davis, 
E. F. Albee, Hal Roach, Willian Randolph 
Hearst, James J. Corbett, Arthur Hammer- 
stein, Oscar Hammerstein 2d, E. A. Schil- 
ler, John J. McGuirk, Sam and Abe 
Warner, A1 Boyd, Henry King, Martin J. 
Quigley, W. R. Sheehan, J. J. McCarthy, 
Nora Bayes, Julius Tannen, former Gover- 
nor Charles E. Milliken, Major and Mrs. 
Edward Bowes, C. F. Zittel, Jules Hurtig, 
Wm. De Lignemare, Magistrate August 
Dreyer, Dorothy Dalton, Felix Feist, 
Edgar Allen Wolfe, William Collier, Judge 
Mitchell May, Judge Lazansky, Lou Anger, 
Nathan S. Jones, Sylvan Levy, Howard 
Dietz, J. K. Emmett, Mrs, Sailing Baruch 
and George Manker Watters. 

Tributes From All Over World 

A wreath from members of the Loew 
family was made up of all varieties of 
flowers growing on the Glen Cove estate, 
and this formed one of the most arresting 
floral pieces on display. Two other in- 
timate tributes came in the form of wreaths 
of red and white roses made up by the 
employes at “Pembroke.” 

Telegrams of condolence came from 
India, Austrialia, Argentina, England, 
Paris, Hollywood, Africa — in fact, from 
every corner of the globe. Among the 
cables to be received were dispatches from 
Mayor Walker, who is now at Lido, Italy, 
and one from Carl Laemmle sent from 
Munchen, Germany. The mayor’s message 
read : “Death of my dear friend Marcus 
a terrible shock. Please accept my deep- 
est sympathy.” 


September 17, 1927 


EXHIBITORS HERALD 


31 


Re-Takes 


W ELL, things were pretty quiet around 
Hollywood last week. Only three stars 
threw parties for the boys of the press. But 
we managed to eat enough to tide us over 

until the next feed. 

* * * 

At one of these affairs the host gave 
everyone a beautiful autographed photo of 
himself. And weren’t we thrilled? Oh, 
gee, yes, indeedy. 

* * * 

The Los Angeles school authorities have 
decided the girls can attend this season 
without wearing stockings. The girls de- 
cided this early last summer. And when 
they decide what is fashionable all the old 
pedagogues in the country can’t change the 
styles. 

* * * 

Will’s Bible 

Caught Will Rogers reading aloud to his 
director, Richard Wallace, the other day on 
the set of “A Texas Steer” and the gum- 
chewing comedian was so interested he 
couldn’t lay aside the book to work in the 
picture. On closer inspection found it was 
The Herald, and he was reading “What 
the Picture Did for Me.” 

* * * 

He also sang a “Mammv” song as A1 
Jolson never sang it. 

* * 

Free Tip 

But here’s a tip for First National and 
Chas. Rogers. They ought to have a Vita- 
phone record of Will working on that pic- 
ture. He keeps up a running fire of con- 
versation and has the cameraman and all 
the prop boys doubled up with laughter. 

* * * 

Thanks, Estelle 

Our mail was quite heavy again last 
Thursday. Got a post card from Estelle 
Taylor, now sojourning in Chicago, but it 
didn’t have a word about the fight, or who 
was going to win. 

* * * 

Sticking Tight 

Quite a few of the A. E. F. boys sailed 
for Paris last week. A number of them 
who have jobs now, didn’t go. They re- 
member the last time they went over. 

* * * 

He’s Awful 

Our old pal, Don Eddy, who writes pieces 
for the papers about Harry Langdon, is 
skipping around the key cities of the coun- 
try. If any of you exhibitors meet up with 
him, listen to him but don’t believe his golf 
score. I know what he shoots. 

* * * 

Hurrah for Mack 

Mack Sennett wants a good title for his 
“Bathing Girl” picture. It must be snappy 
and romantic, and if he likes it he’ll send 
you a photo of Sally Eilers. Now isn’t 
that nice? 

* * * 

Most of Hollywood will move to Chicago 
next week, so there won’t be much news. 
It seems there’s going to be a scrap or a 
punch-fest or something there, between one 
Mr. Dempsey, of Hollywood, and a Mr. 
Tunney, late of Philadelphia. “The whole 
town’s agog,” I hear. 

* * * 

Famous Last Words 

“It’s real Bourbon and only $2 a bottle.” 

Get out the tux., Meadows, the 233 In- 
augural Ball is Tonight. R.M. 

Citizens Instructed With Films 
PHILADELPHIA. — As a method of visual in- 
struction of citizens, motion pictures of street 
cleaning and waste removal are being taken by 
the Bureau of Street Cleaning in Philadelphia. 


U Returns to Broadway with 
“Cat and Canary” at Colony 

Riesenfeld Makes Picture the Largest Factor But Leads Up to 
It with Exceptionally Clever Program — Con- 
ducts Orchestra Himself at Opening 


By JOHN S. SPARGO 

NEW YORK, Sept. 13. — Universal Pictures got back on Broadway 
with a theatre last week with the opening of the Colony, under the manage- 
ment of Dr. Hugo Riesenfeld. The picture used for the opening was “The 
Cat and the Canary,” and if the picture and class of show Dr. Riesenfeld 
put on to accompany it is a criterion of the regular diet it is safe to say 
that the Colony is going to be a mighty popular place of entertainment. 

Picture Made Largest Factor 

It appears evident from the genial doctor’s first program that he intends 
to make the picture the big feature of his entertainment and not subordinate 
it to such an extent that it becomes the tail end of a pretentious presentation 


show. 

Not that the guests of the Colony are 
not seeing an exceptionally clever pro- 
gram leading up to the piece de resist- 
ance, for they are. The diversified enter- 
tainment put on is of the same sort that 
made Dr. Riesenfeld one of the most 
popular of theatre directors during his 
regime at the Rialto and Rivoli. 

Orchestra Exceptionally Good 

Dr. Riesenfeld has, as was to be ex- 
pected, gathered together an exception- 
ally good orchestra, which he personally 
conducted on the opening night, last 
Friday. After the first orchestra num- 
ber, a classical jazz arrangement, Dr. 
Riesenfeld was the recipient of round 
after round of applause, to which he re- 
sponded by a graceful and brief speech. 

“The Cat and the Canary” is a pic- 
ture that will likely please a lot of audi- 
ences throughout the country when it is 
turned loose to the exhibitors. It is the 
initial American effort of Paul Leni, the 
German director, who has injected many 
foreign tricks of photography into the 
filming of this typically American crook 
mystery play. 

Follows Stage Version 

The picture follows closely the stage 
version of John Williard’s weird mys- 
tery story, and those who shivered at 
the stage play will get many more chills 
running up and down the spinal column 
by watching the telling of the story on 
the screen. 

Laura La Plante heads the cast. 

Movietone , Vitaphone 
Shown at Secret Session 
in London Pending Deal 

(Special to the Herald) 

LONDON, Sept. 2. (By Mail) — There is 
nothing like a first-class mystery to set 
the whole trade agog with speculations, 


and P. C. T. this week provided one. A 
large meeting was held at the New Gal- 
lery Kinema and the press was excluded. 
It was all kept very “dark.” Demonstra- 
tions of the Movietone, and the Vitaphone 
were given, it is believed for the express 
purpose of obtaining the views of a critical 
audience, prior to the furtherance of nego- 
tiations which may end in the acquisition by 
P. C. T. of one or both of these talking 
film devices. 

Eddy Klein has recovered from his re- 
cent severe illness, and has been joined in 
London by Mrs. Klein. They returned to 
America in October. 

* * * 

Try to Bar Foreign Films 

The Government of India, according to 
a report received here, is submitting a 
resolution to both Houses for appointment 
of a committee to report on film censor- 
ship, and to consider means of encourag- 
ing the exhibition in India of British films, 
and the production and exhibition of films 
made in India, in particular. This is re- 
garded as an attempt to shut out American 
and Continental productions which at the 
moment are strongly entrenched. 

* * * 

Cinema artists in London called a meet- 
ing this week and decided to form an 
association on the lines of that existing in 
America. 

jfj 

Pauline Frederick, Heroine 

Herbert Wilcox this week announces his 
intention of making a new film to be 
titled “Dawn,” in which the woman’s share 
in the great war will be epitomized for the 
first time. As to whether the choice of 
Pauline Frederick, to portray the principal 
character — Nurse Cavell whom the Ger- 
mans executed for espionage — will be 
found a popular one is somewhat doubtful, 
although there will be few who will deny 
there is no British star who might be better 
cast. 


Fire Pops in Court When Houston 

Theatre Begins Run of “Big Parade ” 

With the playing of “The Big Parade” at the Kirby Theatre, Houston, one 
week before release date, fire popped in the courts. Will Horwitz 
operator of a string of Houston houses, hied suit for an injunction restrain- 
ing the showing of the picture on the grounds that he had a contract with 
M etro-Goldwyn-Mayer to the second run rights of the picture. Counsel for 
the defense convinced the court that a road-showing is not considered hrst 
run, and that the Kirby was showing a hrst run, at popular prices. A supple- 
mentary clause was found in Horwitz’ contract stating that the Queen, Publix 
house, was to have rights to the picture before he got it, and as the Kirby 
takes the place of the Queen for the Publix in Houston, as the outstanding 
picture house, the place of showing was merely transferred. Final hearing 
of the case will be held in Dallas. 



32 


EXHIBITORS HERALD 


September 17, 1927 



Hodes Asks 
For Ideas on 

Accessories 


News Reels in Intermissions 

Would Help Stage: Stevens 

Pictures Have Sped Up Action of Plays and Made Twelve Scenes Grow 
Where Only Three Grew Before, Says Chicago Newspaper Critic 

“The nezvsreel, neatly melodised, would he about my idea of the perfect 
intermission for any theatrical performance.” 

This statement by Ashton Stevens, dramatic critic of the Chicago Herald- 
Examiner, made in his column August 12, is arousing considerable interest 
in the motion picture field through the developments from that statement and 
its possibilities. 

Quotes Quigley Editorial 

Martin J. Quigley, commenting editorially on the suggestion in the Herald 
of September 3, stated in part that “this looks to us like a decidedly good idea; 
one of interest to the industry and likewise something that the public certainly 
would welcome.” 


M R. STEVENS, amplifying upon the 
suggestion in the Herald-Examiner 
of September 8, declares that “what the 
movies have done for the stage is to speed 
up the action of the plays.” He first quotes 
from Mr. Quigley’s editorial article as fol- 
lows : 

“Mr. Stevens is by no means a mo- 
tion picture fanatic, and his suggestion 
( thut newsreels be shown in the dra- 
matic theatres between the acts of the 
plays) may only be interpreted as one 
conceived primarily for the public’s 
benefit without any particular thought 
to the industry’s interest. Now that 
the idea has been auspiciously — and 
expertly — proposed, the industry 
should follow it up and seek to con- 
trive its execution.” 

Then Mr. Stevens goes on : 

“I haven’t seen a play this week — and I 
have already seen three — which could not 
have improved the evening by serving the 
pictorial news of the world during the in- 
termissions. 

“Time was when the intermission was 
for men only and led straight to the little 
bar next door or ’round the corner. But 
now it is simply an amble for half the 
audience, women smoking with the men on 
the sidewalk, and everybody bored. 

“Solace Dull Intervals” 

“It would be only common justice for 
the movies — which have done much to and 
little for the stage — to solace the dull in- 
tervals of scene-shifting with animated 
photographs of Mayor Thompson denting 
a hammer with a horn, or Mr. Levine, the 
impulsive angel of aviation, being fitted to 
an Oregon boot by the missus, or what 
have you. 

“ What the movies have done for 
the stage is to speed up the action of 
the plays, make sometimes twelve 
scenes grow where only three grew 
before, and with the camera, which 
does not lie, show the actor that over- 
acting is weakness and not strength. 
“What they have done to the stage is 
to give it a sudden undisciplined audience 


that, unfamiliar with the traditions, con- 
ventions and niceties of the drama, de- 
mands its theatre crude, nude and peppery. 

“Movies Killed Vaudeville” 

“The socalled legitimate theatre survives 
because it largely caters to the screen- 
goers who can afford its steep prices. But 
vaudeville has not fared so well. Two- 
a-day vaudeville is dead, the Billboard tells 
us, in all save some six major cities. The 
movies killed it. 

“Mr. Jolson, instead of enjoying a well- 
earned rest in the two-a-day, is (for $17,- 
500 a week) risking the most valuable part 
of his neck by singing four times daily 
in a Los Angeles picture palace. 

“The Exhibitors Herald is right in sur- 
mising that my suggestion for newsreels 
between the acts was made in simple good 
faith. And it is still right when its writer 
wittily adds, ‘But it is likely that there is 
also a bit of appeal for self -protection’.” 

In his first article on the subject Mr. 
Stevens declared that newsreels “are the 
best part of the movies to me, and I don’t 
see why they shouldn’t help our ailing 
friend, the Drama.” 

That article, in part, follows : 

“Dan Roche (Chicago publicity repre- 
sentative of Pathe-DeMille) tells me that 
when I attend the opening of ‘The Spider’ 
— a melodrama whose action is supposed 
to take place in a vaudeville house — I will 
notice, much to my ‘chagrin and amaze- 
ment,’ that the first number is a news- 
reel, booked with biweekly change by 
George Lederer. 

“Amazement is all right, but I 
don’t know just where Mr. Roche gets 
my chagrin. If the newsreel is all 
that it ought to be I shall most likely 
try to give it an encore. I dote on 
newsreels. They are the best part of 
the movies to me, and I don’t see 
why they shouldn’t help our ailing 
friend, the Drama. 

“In fact the newsreel, neatly melodized, 
would be about my idea of the perfect in- 
termission for any theatrical performance.” 


Exhibitors, your comment on the 
question of whether you are receiving 
the right kind of ideas and material 
for exploiting your Short Features is 
not only being read carefully, but also 
is being requested by the home offices 
of the distributors. 

The distributors, and particularly their 
accessories departments, are vitally inter- 
ested in your thoughts as to how they best 
can help you to put over your Short Fea- 
tures. The columns of this department are 
open to you, as they have been throughout 
the course of this discussion, which was 
prompted by Exhibitor Jay E. Gould. 

The latest to enter the discussion is Hal 
Hodes, sales director of the short product 
and complete service departments of Uni- 
versal. Mr. Hodes wants your ideas. He 
writes this department of the Herald as 
follows : 

“I read with great interest the letter writ- 
ten by Jay E. Gould on ‘Better Accessories 
for Short Subjects’ as contained in a recent 
issue of the Exhibitors Herald, and the 
replies thereto made by Messrs. Bader and 
Mack. 

“Universal awaits the reaction of 
exhibitors to these letters in the hope 
that the information they contain will 
result in ideas which would enable us 
to make our short product accessories 
more valuable than ever to the shoiv- 
man. If all exhibitors were showmen 
of the same high caliber evidenced by 
Mr. Gould, the accessory problem 
would be simplified for our organiza- 
tion.” 

Mr. Hodes’ letter contains a number of 
things to think about. Possibly some ex- 
hibitors will disagree with some of his 
comment, and undoubtedly he will welcome 
hearing from you through this department. 
His letter goes on as follows : 

Years ag o Carl Laemmle took his place as the 
most aggressive advertiser in the industry. Real- 
izing what advertising has done for his organi- 
zation, he has hammered away at the exhibitor 
for the purpose of making the latter realize how 
necessary it is for him to advertise every element 
of his program. 

Because Mr. Bader, manager of our accessory 
department, has already so ably discussed the man- 
ner in which Universal endeavors to make our 
accessories of increasing help to the users of 
Universal “shorts” it is unnecessary for me to enter 
into that phase of the discussion. However, it has 
been my experience that “accessories” seldom 
means more than paper and slides to the average 
exhibitor. That is because he thinks along narrow 
and single-track lines. The encouraging thing 
about the situation, however, is that every day sees 
augmented the number of exhibitors who under- 
stand that short subjects properly exploited can 
be made to increase box office receipts. 

When we folks of Universal think of 
accessories, we think not only in terms of 




September 17 , 192 7 


EXHIBITORS HERALD 


33 


paper, slides and heralds, but also of mer- 
chandising tieups. 

Too Many Regard Shorts as “Fillers” 

Although their number dwindles, there 
are still too many exhibitors — I can’t call 
them showmen — who still regard the short 
product as just a “fdler” and nothing more. 
Even the cost of a one-sheet is spent 
grudgingly by this type of theatre owner. 

The industry is still discussing the re- 
markable campaign waged by Universal in 
connection with “Snookums,” the little star 
of the “Newlyweds and Their Baby” come- 
dies. 

I called upon a certain first-run exhibitor 
in a key town while this publicity was at 
its height. Here was the kind of advertis- 
ing that live showmen hailed and used to 
splendid advantage. On my way to this 
showman’s theatre I passed a building occu- 
pied by the most important newspaper in 
town. A crowd was gathered in front of 
the bulletin board and I discovered that the 
center of attraction was the picture and 
story of “Snookums’ ” visit to Washington. 

What He Found at One Theatre 

I mentioned this incident to the exhibitor 
in the course of the ensuing conversation. 
To my surprise he hadn’t heard of 
“Snookums’ ” visit to Washington, nor had 
he read the papers that day. “Yes,” he was 
using Universal’s comedies and he was run- 
ning one that particular half of the week. 
Was it a “Snookums?” He didn’t know 
because when booking the comedy, he never 
inquired about the brand, but merely in- 
structed that a comedy be shipped. 

Laughter coming from his theatre 
prompted me to step out onto the balcony 
of the house. His office was situated near 
the balcony. There on the screen was the 
latest “Snookums’” comedy! Not a piece 
of advertising outside to tie this fact up 
with the greatest publicity stunt in recent 
years. 

Fortunately, this type of exhibitor is in the 
minority and the next few years will see them in 
some other field of endeavor. Ours is an industry 
which only has room for the livest live-wires, com- 
petition crowds the others out. 


Bowers Signs To 
Do Comedy Group 
For Educational 

(Special to the Herald) 

NEW YORK, Sept. 13. — Charley Bowers 
and his special process have been obtained 
by E. W. Hammons for the Educational 
comedy program. 

“The Wizard of 
Long Island” has 
left for Los An- 
geles, where he 
will make a series 
of six Charley 
Bowers comedies 
at the Educational 
Studios. 

All the machin- 
ery necessary for 
Bowers’ secret 
process was 
shipped to Los 
Angeles this week, 
and Bowers, ac- charley Bowers 

compamed by his 

technical assistants, departed at the same 
time. It will take from two to three weeks 
after its arrival to get the machinery set 
up at the Educational Studios, where the 
Bowers producing unit will occupy a sep- 
arate building. As soon as the equipment 
is ready Bowers will start immediately on 
the production of his first picture for Ed- 
ucational. 



Monarc hs and Savages “Shot” 
By Fox Man in Two Year Trip 

M ONARCHS and jungle savages alike have come within range of 
camera fire of Fernando E. Delgado, in a two-year-trip to every 
nation of the world under Spanish influence, which has just closed 
with his return to the home office of Fox News. 



1 A HE Spanish cameraman has made pic- 
tures in Spain, Portugal, Morocco, Bra- 
zil Bolivia. Argentine. Chile. Ecuador. 


Fernando E. Delgado 


Cuba and the West 
Indies. 

In Morocco, he 
obtained closeups 
of the coronation 
of the new caliph, 
Muley El Hassan. 
In Argentine Del- 
gado met Mrs. 
Concepcion Unzue 
de Cesares, whose 
job is to own and 
direct a ranch of 
138,378 acres. Then 
he shot the races 
at the Argentine 
National Derby at 
Palormo. First he 
obtained a picture 
of the first fan to 
reach the box of- 
fice. His name was 
Juanito Iturriverr- 
igorrigoicoverrigoa 
scoeches, and that’s 
a long wait in 
itself. 

Delgado took 
scenes showing 
President and Mrs. 
Marcelo Alvear to- 


gether with the cabinet and other high offi- 
cials. Later in Brazil he obtained poses of 
Dr. Arthur Da Silva Bernardes, president 
of the republic, together with L'nited 
States Ambassador Edward V. Morgan. 

Delgado roved with the famous gypsies 
of Granada, Spain. In the Chirihirihuano 
Indian district north of Yacuiba in the 
Bolivian jungle, Delgado obtained pictures 
of the savages. 

Delgado has shot South American scenes 
from airplane, ship and horseback. He has 
been at the crater of the volcano Osorno, 
in Chile. From the deck of the Chilean 
cutter Porvenir, he shot another series of 
interesting scenes, and ashore he visited 
Alfonso Menendez, the “Rockefeller of 
South America.” 

Dr. Isidro Ayora, president of the Re- 
public of Ecuador, welcomed the camera- 
man there. 

“There is a remarkable enthusiasm for 
American pictures in South America,” said 
Delgado. “I believe the people are equally 
as interested in news reels as they are in 
features.” 

Delgado is returning to South America 
in the fall to shoot another series. 


Six Rules to Help 
Put Over News Reel 
Offered by Talley 

Six cardinal rules for exploiting news 
reels to the best advantage at the box office 
are given by Truman H. Talley, director- 
in-chief of Fox News, in explaining why 
“the greatest theatre managers regard the 
treatment of their news reel presentation 
as of almost equal importance to the presen- 
tation of their feature picture.” 

Talley’s suggestions are: 

1 Screen your news reel the moment 
• the print reaches your theatre so you 
can determine which shots are best for 


your newspaper advertising and your dis- 
plays. 

2 Use the one-sheets issued by all news 
• reels. These contain up to half a 
dozen summarized news headlines to appeal 
to all classes of people. 

"T Systematically advertise the trade 
marks or special subjects of whatever 
news reel is being run. Many persons have 
their favorites among news reels. 

A Establish contacts with newspapers so 
* as to get at least one story a week 
into the news columns on topics being pre- 
sented. 

C Work out some of the many novelty 
kJ " stunts devised. An exhibitor put over 
one of the best ideas when he obtained 
cooperation of school officials in an essay 
contest on outstanding topics. 

Present the news reel as carefully as 
y* the long feature. Use the right kind 
of music and see that it is properly cued. 


NEWSPICTURES 


PARAMOUNT NEWS NO. 12— Obsolete army planes 

at Nashville, Tenn., are burned Prince Gustave 

and Princess Louise of Sweden, at Stockholm, 

visit Scout camp Marines at Quantico, Va., test 

new rubber boat attachment for parachutes— 
Country's champion dogs race at Hamilton, O. 
PATHE NEWS NO. 72— George Young, winner of 
Catalina swim, practices for Lake Ontario swim 
—American Legion lands at Cherbourg, France, 

for convention Coolidge continues tour of 

Yellowstone Hunters at Saratoga, N. Y., take 

jumps in Old Colony race. 

INTERNATIONAL NEWSREEL NO. 73 — Norwegian 
oars triumph at Midland Beach, Staten Island. 
N. Y., in first international lifeboat crew con- 
test Charles E. Hughes returns to New York 

from Europe Three Brennan sisters at New 

York are brides at one ceremony— Lorraine 
Ferrary of New York wins “Miss America, Jr.,” 

title Japs in strange attire at Fukushima. Japan, 

honor ancient warriors Acrobats in New York 

do stunts on roof-tops Boys at Los Angeles 

launch toy airplanes Helen Filkey at Eureka, 

Cal., breaks hurdle race record. 

KINOGRAMS NO. 5324 “Pride of Detroit” lands 

in England Los Angeles greets Art Goebel. 

winner of Honolulu air race Tars of six na- 
tions at New York stage boat race Antique 

locomotives arrive at Halethrope, Md., to take 

part of celebration Chicago greets Gene Tunney 

on arrival in city. 

FOX NEWS NO. 97 Bobby Jones at Minneapolis 

wins amateur golf championship — President and 
family view Yellowstone Falls— New York Na- 
tional Guard at Fort Wright, N. Y., practice on 
big guns— Hop crop at Kent, England, is gath- 
ered by men on 6tilts— — Resorters at Lake Hopat- 

cong, N. J., hold Grecian dance at night Uncle 

Sam rounds up his Montana buffalo Girls at 

Dunedin, Fla., joust on aquaplanes. 

FOX NEWS NO. 98 Helen Wills wins tennis cup 

from Betty Nuthall— Thousands of invalids go to 
Loudres, France, for miraculous cures— German 
wins 21-mile swimming contest on Lake Ontario 
Ireland's army shows strength at Dublin Re- 
built battleship, Tets, visits New York Princess 

Lowenstein-Wertheim starts flight to America. 

M-G-M NEWS NO. 6— U. S. Polo team at Meadow 
Brook club, L. I., N. Y., practice for interna- 
tional classic Philippine Rapids lure U. S. 

tourists One hundred and fifty couples, mar- 

ried 50 years, meet at Portland, Ore.— Uncle 
Sam's airplanes at San Diego fly in review for 

Secretary of Navy Wilbur German triumphs in 

21-mile swim on Lake Ontario Days of '49 are 

revived at buffalo round-up in Yellowstone Park 
—Helen Wills at Forrest Hills, N. Y., regains 
tennis crown. 

PARAMOUNT NEWS NO. 11 Ambassador Paul 

Claudel of France and daughter arrive in New 
York- — Prince of Wales at Toronto, Can., opens 

great gate named in his honor Mayor Boess of 

Berlin, Germany, greets Mayor Walker of New 
York— Cowboys at Lindbergh Canyon, Colo., 
round up herd of wild horses— German wins 
Lake Ontario 12-mile swim— Aviators on each 
side of Atlantic begin ocean flights. 


34 


EXHIBITORS HERALD 


September 17, 1927 


PRESENMON ACTS 


Avalon Swells Bandshow Roster 


Austin Mack 
Band Leader 
at Diversey 


Johnny Perkins Is Permanent 
M. C. at Orpheum House 
in Chicago 

According to a previous announcement 
made in this section several issues ago, the 
Diversey theatre, an Orpheum house lo- 
cated on Clark near Diversey, Chicago, in- 
augurated its new policy of stage band- 
shows on September 4. 

This house, which was built some two 
years ago, was always a split week vaude- 
ville theatre that presented to the North 
Side several of the featured acts that ap- 
peared in the two-a-day Orpheum houses. 

However, the house up to the time of its 
stagehand policy never proved much suc- 
cess financially and it is expected that this 
new policy will change its statis consider- 
ably if not entirely. 

Mack Is Leader 

Austin Mack, for years a featured band 
leader in vaudeville and recently stationed 
in another local house in the same capacity, 
has been selected as the .permanent band 
leader at this theatre with his Century 
Serenaders. 

The new policy sponsored will offer huge 
stageshows with the regular Orpheum 
vaudeville acts doing their routines in front 
of the band with Johnny Perkins as the 
permanent master of ceremonies. The pro- 
gram will be changed twice weekly on Sun- 
days and Thursday with an entire change 
of films and specialty acts. 

Although it is not definitely known yet, 
it is somewhat of a constant rumor that if 
this policy proves successful in the Di- 
versey, several of the three-a-day houses on 
the Orpheum circuit will switch from their 
present policy of vaudeville to presentation. 
Another Chicago theatre that might go into 
this policy will be the Tower on 63rd and 
Harper avenue, also an Orpheum house. 

Roster Is Growing 

With the opening of the new Avalon, 
the total number of deluxe picture houses 
in Chicago now running the stage band- 
show form of entertainment amounts to 15 
full week theatres with approximately that 
many more smaller houses offering the 
policy on a smaller basis, either split week 
or Saturdays and Sundays. 

Some of the small theatres in Chicago 
that have recently adopted the stage band- 
show, which is better known as the Paul 
Ash policy, are the Crystal, Terminal, 
Windsor, Belpark and Ambassador, all 
neighborhood theatres. 

This gives presentation artists approxi- 



Buddy Fisher Austin Mack 



Francis Kromar Leonard Smith 


mately 30 weeks work in Chicago with 
probably enough on the outskirts to fill in a 
whole year without making many long 
jumps. This situation did not exist a year 
ago and it seems that the policy is going 
over bigger and better every week wherever 
it is installed and in some cases it has even 
been remarked that this new policy was 
the life saver of the deluxe picture house 
as well as many of the neighborhood 
theatres. 


Sid Berman to Write 
for “Herald” 

It is with great pleasure to announce 
that we have been able to secure the valu- 
able writings of Sidney Berman, buyer of 
sheet music for Lyon and Healy of Chi- 
cago. Mr. Berman will contribute to the 
Presentation Department each week a 
column devoted to new songs and their 
musical values to organists and band 
leaders. Many know that Mr. Berman is a 
man of high standing in the music trade 
as well as outside of the publishing busi- 
ness, and we know that he is quite adept 
for this sort of work. We are very sure 
that our readers as well as all music 
publishers shall enjoy reading Mr. Ber- 
man’s advice on songs each week. The 
first installment will appear in our next 
issue. 


Buddy Fisher 
Directing at 
Cooney House 

Special Permit Lets Theatre Re- 
main Open for Its 
Premiere 

By A. RAYMOND GALLO 

After several months of planning 
and construction the Avalon theatre 
has opened in Chicago. This house, 
whose policy is to present stage 
bandshows and feature films, was 
conceived by John Eberson, promi- 
nent theatre architect, who has 
many other deluxe theatres to his 
credit. 

The house, which is located on 
79th street and Stony Island ave- 
nue, Chicago’s far South Side, is of 
Persian construction and is prob- 
ably the last word in beauty and art 
as a cinema palace. 

Buddy Fisher is the youthful 
band leader selected to present 
stageshows here. 

This theatre opened on August 29, the 
evening of the recent Chicago strike 
which compelled over 370 Chicago thea- 
tres to close. 

Given Special Permit 

In spite of the prevailing strike, which 
later closed all the theatres, the Cooney 
Brothers, who are the owners of the 
Avalon and the operators of 10 Chi- 
cago theatres, were granted a special 
permit to remain open due to the fact 
that they had sent out hundreds of in- 
vitations for the premiere opening of 
their new theatre. 

On the scheduled evening at 5:30 p. m. 
79th street and part of Stony Island at 
that corner were blocked for hours by 
the crowd of amusement seekers who 
were attending the opening of their new 
community amusement house. 

It seems that the opening of this 
theatre meant something different to the 
public of this district. 

Many Financially Interested 

All openings more or less create an 
unusual amount of interest, either from 
the standpoint of. curiosity or because 
such affairs should be considered an 
event. However, this occasion was dif- 
ferent. The Avalon had been in con- 
struction for nearly a year or more and 
hundreds of people in its vicinity are 
financially interested in the enterprise 
( Continued on page 35) 



September 17, 1927 


EXHIBITORS HERALD 


35 


AVALON OPENS 


( Continued from page 34) 

and of course they were more or less 
interested in the organization fostering 
the new house. 

It is needless to say that when news- 
paper announcements appeared in the 
local dailies to the effect that the Avalon 
would open August 29 that a consider- 
able number of people was happy for 
two reasons. One, which probably is 
the main reason for any small investor, 
is that their dream finally came true, 
and the second one is that at last their 
neighborhood, which is several miles 
away from the loop or any first class 
theatre, now made it possible to present 
to them high class stage amusement as 
well as first run photoplay. Without a 
doubt, the new Avalon is a mark of 
beauty in Chicago’s map of theatre art 
that will live probably forever. 

Its Persian splendor, both inside and 
out, is something that visitors look at 
with awe and admiration. Through their 
architect the Cooney Brothers have 
brought to this neighborhood a temple 
of mirth that Chicago is proud of. 

In this day and age of theatre build- 
ing, especially the many beautiful deluxe 
picture houses, one cannot help but ad- 
mire a theatre built of unique ideas 
wound around the customs of some for- 
eign land and what could be more uni- 
que and romantic than a Persian thea- 
tre of Arabian beauty, which presents in 
one evening’s entertainment the warmth 
and atmosphere of a thousand and one 
Arabian nights, and all this is made 
possible by today’s advanced art of con- 
struction and architecture as well as the 
careful research that is carried on by 
some of the world’s greatest scientists. 

In another part of this section a report 
of stageshows appears. 


Two New Wisconsin 
Houses Open with 
Stageshows 

Saxe Amusement Enterprises opened its 
thirteenth theatre in Milwaukee this 
month, with over 9,000 people attending 
the performances. The new theatre, the 
$1,100,000 Uptown, is located on Milwau- 
kee's Northwest Side. It has a seating ca- 
pacity of 2,300 and is smybollical of Italy, 
with recessed mural paintings featuring 
the interior. The policy of the theatre is 
the presentation of three de luxe shows 
weekly. Admission prices are 25 cents for 
week-day matinees and 40 cents for week- 
day evenings, Sundays and holidays, while 
children are admitted at all times for 10 
cents. The gala opening featured Jack 
Mulhall in “The Poor Nut," besides “Les” 
Hoadley at the Barton organ ; Billy Meyer, 
master of ceremonies, and Maurice and His 
Saxonians, who will be on the stage every 
Tuesday night. 

The opening of Universal’s Kenosha the- 
atre was a gala affair, with a number of 
the city’s leading citizens presiding at the 
opening. The theatre, with a seating ca- 
pacity of 2,300, is Spanish in architecture 
and of the atmospheric type. Among the 
guests at the opening were N. J. Blum- 
berg, state director of Universal interests 
in Wisconsin, and Fred S. Meyer, manag- 
ing director of the Alhambra theatre in 
Milwaukee. Local merchants cooperated 
in making the opening a big affair by run- 
ning a beauty contest for “Miss Kenosha,” 
who acted as hostess at the opening. The 
program for the opening consisted of the 
world premiere, Norman Kerry, in “The 
Irreisistible Lover,” Nancy Gibbs and com- 
pany of 10 “Dear Little Rebels,” Bert 
Gordon and company in “Desperate Sam,” 
and the Arnaut Brothers, renowned musi- 
cal clowns. Ted Stanford is the organist 
at the theatre, while J. William Houck is 
manager of the new house. 



jff . Hi 

AL KVALE qumIey 

JUST WANTS TO SAY 

HELLO TO HIS PALS 

AND THANK THEM FOR THEIR 

KIND WISHES— NOW AT 

Balaban & Katz N0RSH0RE 

WITH HIS “JAZZ COLLEGIANS” 
and HARRY GOURFAIN— Our Producer 

BUT I MISS YOU— PAUL 

MAXWELL & LEE 

“The Dumb Bells” 

With John Murray Anderson’s “Joy Bells” stopping ’em every 
performance — Buffalo Theatre, Buffalo, this week ; 

Michigan Theatre, Detroit, next week 

Direction: Wm. Morris 


NEW SONGS 

Reviewed by 

IRENE JUNO 

(Instructor Washington College of Music) 


FAIRY FEET — (Belwin) — by Finck. A two- 
four number of the intermezzo type, very tune- 
ful, easy to read in orchestra conductor form 
and an addition to any library. 

if if if 

LENORA — (Shapiro, Bernstein) — A 4/4 with 
half notes predominating through the verse. The 
chorus modulates to G minor and is plenty easy 
and tuneful to play. 

* * # 

CAN’T YOU HEAR ME SAY X LOVE YOU*— 

(J. W. Jenkins) — An exceptional waltz number 
of verse and chorus and dance arrangement by 
H. Klickmann that takes it out of the ordinary. 
Could be used many times and would always be 
welcome. 

* * * 

BARBARA — (Harms) — Fox trot. Dance ar- 
rangement by Walter Paul. Plenty good. Melody 
augmented by thirds and sixths. Some augmented 
chords for modulation and a coda that any or- 
ganist will do well to memorize and adapt to 
other numbers. 

* * * 

MONKEY HOP — (Belwin) — By Erno Rapee. A 
characteristic novelty of two beats to the meas- 
ure, quarter note receives a beat. Piano pai-t of 
orchestra arrangement easy to read. Has some 
unexpected accidentals that take it out of the 
ordinary. Quite up to the Rapee Standard. 

* * * 

RIPPLING WATERS— (Harms) —Dance or- 
chestrations by Paul. A waltz, not unusual if we 
except the introduction, but dress it up with 
clever registration, Mr. Organist, and feature it 
with a scenic. It will be worth it. 

* * # 

THREE GROTESQUE THEMES— ( Belwin)— By 
Erno Rapee are Razzing Theme, which is a 2/4 
that just invites ox-ganists to come on and use 
all the glissandos they can find. Can be adapted 
to fit any comedy situation or action. Jewish- 
Irish Comedy Theme explains itself. Eighteen 
bars (not mahogany) of type music easy to mem- 
orize. 

if if if 

IF I COULD LOOK INTO YOUR EYES— 

(Harms) — Written by Rosedale Goodman of 
“Cherie” fame. Waltz, tuneful, a set of chrom- 
atic triads take you into the melody and from 
then on you go quietly through modulations, spe- 
cial choruses and back to the beginning. Sooth- 
ing and peaceful. 

* * * 

“NO EATS” — Funeral March on Mess Call with 
all the navy, army and marines pictures on the 
screen this is a welcome number. Mess Call all 
dressed up with thirds and some minor harmony. 

* * # 

THE MORE WE ARE TOGETHER— (Harms) 
— Listed -as an European success and should be a 
lasting success here. Standard for college pic- 
tures, not difficult in dance arrangement and. has 
typical college swing. It certainly should be in- 
cluded in the music score of Buster Keatons new 
picture, “College.” 

>:< ^ * 

PAREE — (Harms) — 6/8. Listed as a Parisian 
sensation and Walter Paul doing his best on the 
orchestration, it is trying to do a Valencia, but 
even Jesse Crawford on a Victor couldn’t pull it 
through in its present form. Not enough variety 
and too obviously a Valencia copy of inferior 
quality. 

* * if 

SWEET SOMEONE — (Shapiro, Bernstein) — A 
fox-trot easy to sing, easy to remember, but not 
different enough to make it a hit. However, the 
melody is pleasing while you play it. 


LUCILLE MIDDLETON 

Now Playing the Role of “AZURI” in 

“THE DESERT SONG” 

Now at the CASINO Theatre, NEW YORK 

THANKS TO — MRS. A. K. BEND1X 




36 


EXHIBITORS HERALD 


September 17, 1927 


Presentation 

LETTERS 

In this open forum those interested in 
presentation may discuss important 
matters bearing upon this phase of thea- 
tre entertainment. Only signed letters 
will be published. 


PRESENTATION ACTS — To the Editor: Your 
letter of August 23rd read, employing stagehands, 
addressed to Mr. Leonard, Orpheum theatre, Clin- 
ton, turned over to me for reply, and I am anxious 
to advise you that we do use stage bands in some 
of our theatres at the present time and I will 
consider it a privilege to keep in touch with you 
along these lines. 

I have been a regular reader of your department 
in EXHIBITORS HERALD not only since I have 
assumed charge of the Frank Amusement Com- 
pany in Iowa, which, as you probably know, is a 
subsidiary of West Coast Theatres, Inc., but also 
during the time I was at West Coast general head- 
quarters in Los Angeles, and I think you are 
doing a very valuable work. 

I am looking forward to the opportunity of dis- 
cussing stage band matters with you shortly and 
in the meantime it will be my pleasure and privi- 
lege to hear from you as often as you may find 
it convenient. 

Thanking you for your letter and with very 
best wishes, I am, yours sincerely, JACK RET- 
LAW, Frank Amusement Company, Waterloo, la. 

PRESENTATION ACTS!— To the Editor: In 
making up our revue for the EXHIBITORS HER- 
ALD we overlooked the report of the organ pres- 
entation for which we would thank you to insert 
same with what the other organists are doing. It 
reads as follows: ORGAN PRESENTATION, 
STATE THEATRE, JOHNSTOWN, PA. Mr. 
Mack Edwards, organist at the million-dollar State 
theatre, Johnstown, Pa., presented this week a 
novel scrim presentation of “Sundown,” opening 
with a verse and chorus on slides of this number, 
the curtain in behind the scrim parted showing 
a beautiful exterior setting of a cottage, from 
whence came the same tune played by a jazz band 
on the electric amplification of the Brunswick 
Panatrope, the organ following right along with 
the record. At the end of this novel jazz arrange- 
ment, Mrs. DeRonda Read Elliott, local soprano 
singer, stepped from the cottage and rendered 
another chorus in a pleasing manner, with the 
organist accompanying only on the tibia and harp 
during the effect of the setting sun. This novel 
presentation was very well received. Trusting the 
above will meet with your approval, and that you 
will use same in the HERALD. With kind per- 
sonal regards, we are, very truly yours, L. M. 
CONRAD, Grand Amusement Company, Johns- 
town, Pa. 

PRESENTATION ACTS— To the Editor: Since 
signing contract with your representative we have 
decided that we want an ad run weekly, so start- 
ing with your September 17 issue lun the en- 
closed copy. Kindly let me know when copy must 
be in your office each week and I will see that 
you have same. Kindly send us an August 6 issue 
and a September 10 issue. Yours truly, DICK 
MAXWELL, Metropolitan theatre, Boston, Mass. 

PRESENTATION ACTS— To the Editor: Per 
my conversation with you the other night at the 
theatre, I sincerely trust that you took care of 
the subscription to your magazine, to be sent to 
Mose Gumble, 219 West 46th street. New York 
City, N . Y. This is our office there. Send the 
bill to him also. Yours sincerely, BILLY CREPPS, 
Jerome H. Renick & Co., State-Lake Building, 
Chicago. 


Sweet Daddie! 

Girls of the Chorus and soubrettes may 
no longer look longingly over the footlights 
at a bald headed daddy on the first row, 
and sing a “Daddy” song to him. Such ac- 
tions have been barred by Mrs. Thos. Eg- 
gert, secretary of the Houston, Tex., censor 
board. She says that such things are not 
nice — hence the ban. 

Jesse Warden, manager of the Royal, 
tab house, says that he cannot understand 
such action being taken by the censor 
board, the songs being meant for enter- 
tainment only, he says, and have not a 
malicious intent. 


STAGE SHOWS 


Chicago Avalon 

Week Ending September 11 

This marks the debut of Buddy Fisher as a pic- 
ture house band leader, this Ted Lewis the second 
of Chicago has shown the possibilities that are 
hidden in him as a comic entertainer and stage- 
band leader. The premier presentation, which 
also marks the opening of the new Avalon, is 
called “Dreams of Araby,” a staging that more or 
less combines the beauty of the house and lends 
color and atmosphere for the opening of this 
Persian palace. The featured artists on this pro- 
gram were Bailey and Barnum, the presentation, 
which was specially staged by Clyde Hood, took 
place as follows, opening with an organ solo after 
a film announcement of the theatre’s policy: 

The organ solo was offered by Leonard Smith 
and entitled “Greetings,” embodying the song 
"Gorgeous,” utilizing several house slides which 
served to boost the theatre. A young man perched 
on the left loft sang a special Persian number, 
after which Smith went into “Just Like a Butter- 
fly.” This chap seems capable of handling this 
mighty organ and was well paid for his contribu- 
tion at the opening. 

“Dreams of Araby” opened with a male chorus 
of twelve in Riff costumes singing harmony num- 
ber called "Sunset Hour,” led by Raymond Wal- 
lace. This was to convey the Persian idea of their 
time of prayer and the type of song as well as 
the costumes served more as a comedy opening 
than its serious object ; in fact, the idea was too 
sobby for an occasion of this sort. 

This was followed by a full stage setting of an 
interior of a shiek’s tent with the Helen Kurnicker 
ballet, composed of 16 girls, who offer an oriental 
routine which consisted of snake charming and 
other Arabian twists. It seems that eight girls 
could have given the same impression in this 
scene instead of crowding the stage with 16. 

At this period an American girl captive who, 
after witnessing part of the ballet, also took part 
in the hearing of the shiek singing in a bass 
voice “Son of the Desert Am I,” which we learned 
was sung by Willard Andelin. This number, 
which was used as the theme number for the 
show, has a pretty strain and it seems that this 


man stretched it a little too far. After this was 
over. Buddy Fisher was brought in as another 
captive and he is told by the shiek that unless 
he is able to teach his band of Arabs to play 
popular jazz tunes in four weeks he would lose 
his head. Of course, this starts Buddy on his 
mission and, after much persuasion, finally ac- 
complishes the hard feat by extracting “You 
Don’t Like It — Not Much” as the first tune. 

After this number the male chorus appeared 
again, led by Wallace, singing “Following the 
Sun Around,” at this the curtain drops to allow 
change of setting and the young lady captive who 
happened to be played by a Miss Ellingson, sang 
in a pretty soprano voice “When Day Is Done,” 
accompanied by Leonard Smith at the organ. 
Something new in the way of accompaniment of 
singing artists. 

After this number Raymond Wallace joined her 
in a duet of the theme song of “Son of the Desert 
Am I.” After this number Buddy Fisher came out 
in pure white costume of tuxedo style with white 
high hat and cane and immediately goes into his 
wise-cracking and smart chatter that established 
him with this audience as a clever entertainer. 

He somewhat reminds you of Ted Lewis in his 
mannerisms and is probably the only band leader 
of his type today that can do comedy and still 
play an instrument. After some smart chatter 
the curtain parts, displaying full stage setting 
with the boys in a complete change of costumes. 
Here Buddy led the boys in an arrangement of 
“Night in Araby” after several specialties from 
the band a trio formed from the boys sings the 
song in soft harmony style. After this the ballet 
appeared again in a Beau Geste drill routine 
which appeared to be the only good specialty that 
these girls had in the entire show. This num- 
ber was offered in the form of white capes with 
red and blue lining, similar to the ones used by 
Dave Gould, the other local ballet master, who 
was probably the first one to conceive this idea. 
Even though the costuming was very novel it 
showed that the trainer failed in dance steps. 

The next specialty was done by Buddy Fisher 
himself, singing “Me and My Shadow” in typical 
Ted Lewis style. After this Danny White was 
introduced and gave an eccentric tap dance 
which won him an encore. Buddy offered some 
by-play during this number which put the audi- 
ence in a humorous mood. 

The next band number was an arrangement of 
“She Belongs to Me,” with a saxophone solo by 
Buddy, intermingled with clarinet specialty, which 
he also played like Ted Lewis. In fact, he was 


ARTHUR RICHTER 

SOLO ORGANIST 

WISCONSIN theatre, MILWAUKEE 


RAMON BERRY 

Featured Organist 
ALAMO THEATRE, CHICAGO 

Photoplay and Solos a Specialty 


FRANK HAMILTON 

“You Tell ’Em, I Stutter Too Much” 

Note: I’ve Been Using This Song for Over Seven Years. Now others are trying 
to imitate me. 

Featured in a PUBLIX STAGEBAND UNIT SHOW 
Direction Wm. Morris Agency 


“JAZZ-LIPS” RICHARDSON 

The Most Talked of Eccentric Dancer in Bandshows 

Featured This Week On the OPENING PROGRAM of the NEW KENOSHA 

THEATRE, KENOSHA 
Direction — EZ KEOUGH 



EXHIBITORS HERALD 


37 


September 17, 1927 

compelled to play several times before the audi- 
ence would let him sign off. The several little 
tricks and pieces of pantomine which he injects 
here and there during his band conducting makes 
him stand out as an individual entertainer. 

The next act on the bill was Bailey and Bar- 
num, the biggest hit of the program. They did 
nothing different than was offered by them before 
in another local house, but it seems that the 
audience was so fed up on the sad melodies of 
Arabian strains that anything peppy and of pop- 
ular delivery seemed to hit the right spots. They 
closed the bill here after taking six encores. 

The finale was called “Fairest of the Fair,” and 
brought in the male chorus again, as well as some 
of the slave girls, who sang the theme song. A 
caravan was also brought in here, in which the 
American girl was placed, as the tenor 6inger 
paraded off with her singing the song. On level 
platform curtain goes up, displaying beautiful 
Arabian background, with some of the girls as- 
sembled on it as the bands plays “Son of the 
Desert Am I,” while the entire cast assembles on 
stage for a harmony finish. 

Observation: The theme song and the leader’s 
antics saves this show. 


Brooklyn Strand 

Week Ending September 9 

Due to the unusual length of the feature pic- 
ture, John Barrymore in “Don Juan,” the musical 
portion of Edward L. Hyman’s program was 
somewhat curtailed. Two stage presentations and 
the Topical Review were the other three incidents 
of the show. 

The deluxe performances started with the over- 
ture, von Suppe’s “Pique Dame” by the Famed 
Mark Strand Orchestra, Willy Stahl and Emil 
Baum alternately directing. 

The overture was followed by the Topical Re- 
view, which in turn was succeeded by “A Slavic 
Interlude,” introducing Thalia Zanous, Louis Scl- 
den and the Augmented Mallet Corps of twenty 
girl6. The production was given an elaborate set- 
ting. The routine was as follows: a Mazurka 
by the ballet corps ; a special dance by Zanous 
and Selden ; “Dark Eyes” by Amund Sjovik, bass 
baritone, and Liszt’s “Second Hungarian Rhap- 
sody” danced by the ballet corps. 


Kansas City Newman 

Week Ending September 9 

Jules Buffano and His Newman Merry Makers 
were featured in conjunction with “Rustic Revels," 
a Hay and Hay frolic, this week. 

Buffano resorted to a practice previously found 
popular when he allowed the audience to have a 
voice in the selection of the orchestral numbers. 
Fred Fauntleroy, Jimmy Van and Louise Ploner 
were featured in musical and dance numbers. 
Curry and Osborne had a novelty number, while 
Don Carroll, Tim Marks and others were blended 
into the production with musical and dance num- 
bers. 

The Newman Merry Makers played popular se- 
lections as an overture. 

Omaha Riviera 

Week Ending September 9 

“Montmartre" was the name of the Publix stage- 
show at the Riviera this week, and it lived up to 
its name in being a cabaret show and with the 
orchestra in artist garb, but further than that it 
was not Parisian. 

A1 Evans was called upon to do much of the 
entertainment, singing tenor solos. On his reper- 
toire was “Rio Rita," “Me and My Shadow," 
“Stolen Moments," and “Forgive Me" and he sang 
from the list in accordance with the wishes of his 
audience. 

Another good singer was Don Carroll. Irene 
Taylor also sang. 

Jack Born and Gene Lawrence were the out- 
standing hits of the week, with their comedy 
dancing and singing. Their song, “Sally," acted 
in pantomime at the same time, started them 
off to continuous applause. Billy Randall played 
the violin and danced at the same time, doing 
both strenuously and successfully. Ann and Jean 
were good dancers, together with the regular 
chorus of six girls, who also essayed to sing. 

Among the numbers of the orchestra was a 
bassoon solo by Wallace Wheeler, who ordinarily 
plays the piano, which was well received. The 
picture was “Swim, Girl, Swim*” with Bebe Dan- 
iels and Gertrude Ederle sharing the honors. 
Will Rogers, congressman at large, went over 
well with pictures of himself in Ireland. 


Houston Metropolitan 

Week Ending September 9 

“Knick-Knacks,” Publix bandshow, is presented 
at the Metropolitan this week by Paul Spor and 
His Merry-Mad Gang. As a whole the show went 
over very nicely, the only critical comments being 
on the fact that the setting was not as beautiful 
as that of the “Jems of Joy” company last week. 

Setting represened a Venetian Palace, with back 
drop that raised several times during presentation 
for different scenes. “Light Cavalry Overture” 
opened, with six dancing girls stepping a lively 
time to it. 

Woods Miller, billed as protoge of Paul Ash, 
goes over great next with his redition of "South 
Wind.” Keliog and Lewis, in "College Capers,” 
present a snappy college pep leader dance that 
was especially interesting owing to the fact that 
many students of Rice Institute were in the audi- 
ence. 

Loraine Tumler follows, with an atmospheric 
staging of "Just Like a Buntterfly,” back curtain 
parting, showing a butterfly girl caught in the 
rain. Blue spot and commendatory backstage light- 
ing carried out the effect beautifully. 

Novelle Brothers, famous patominists, come on 
next with a comedy skit that was received all 
week with a huge hand. These boys easily top 
the show. 

“The Pilgrims Chorus” from “Tannhauser” was 
the number offered next by Spor and the Gang. 
Walter Vernon in misfits, comes after band number 
with a good routine of rube stuff. Gets three and 
four encores each show. 

Novelle Brothers, Tumler and Miller, Keliog and 
Lewis, and Dancing Girls all give second number, 
coming on ensembled for the finale, which is a 
unique arrangement of “Fifty Million Frenchmen 
Can’t Be Wrong!” 

Show went over great, with a perceptible change 
of the audience to the good toward the bands- 
shows as a general thing. Picture was Clara Bow 
in “Hula,” which, although it was not erratically 
different, went over solidly. 

Johnstown State 

Week Ending September 10 

This week Johnstown's most beautiful theatre, 
the Million Dollar State Theatre, is celebrating 
its First Anniversary, and what has been con- 
servatively styled the greatest and most appealing 
program has been assembled by Managing Direc- 
tor Lee M. Conrad. 

Opening the show with a special Overture by 
the State Symphony Orchestra, Don Cameron, the 

director, presented a most unusual novelty. After 
a powerful opening by orchestra and organ com- 
bined several slides were thrown on a scrim 
drop, expressing the thanks of the management 
for the audiences attendances during the past 
year, also the thanks of the organist and the 
orchestra and its director for the audiences gen- 
erous applause. 

After that the curtain behind the scrim drop 
parted, disclosing a huge birthday cake with an 
immense candle on it burning, when the candle 
opened and little Mary Sauers, six years old, 
stepped therefrom, going into a short but very 
clever dance to the tune of the Doll Dance. 

M-G-M News followed and then Mack Edwards, 
on the mighty Wurlitzer, went into his organ- 
scrim presentation of “At Sundown," using one 
verse and one chorus of this number on the 
scrim, the scene gradually lit up, disclosing a 
beautiful exterior set with a little cottage, from 
where the audiences heard the strains of an 
electric amplification of the same number in 
jazz-tempo, and organist Edwards following same 
right along with the organ. 

After which DeRonda Read Elliott, soprano, 
repeated one more chorus with the organ as all 
lights gradually went out, giving a wonderful 
effect of the setting sun. 

After the comedy Big Boy in “Kid Tricks" came 
the “Yale Collegians," who offered a very well- 
balanced program of jazz syncopation. The band 
dressed in a manner suggestive of the college 
campus, opened up with the famous Yale college 
songs, going immediately into a marvellous rendi- 
tion of Gershwin’s “Rapsody in Blue." The band’s 
leader does a “Paul Ash," announcing each num- 
ber in his own peculiar way. Their second 
number, “You’ll Do It Some Day," with a vocal 
chorus, proceeded a new number called “Rain," 
written by Eugene Ford, of Ned Wayburn’s fame, 
and same took the audience with a popular fancy. 

A beautiful rendition of “When Day Is Done" 
and a medley of Yale. Harvard and Princeton 
songs concluded their act. 

Then followed the feature picture, Norma Shearer 
in“After Midnight," rounding out a well-balanced 
program of two hours, which was enjoyed by the 
vast audiences that were present for the entire 
week. 



AL BELASCO 


U’ 




The Dynamic Director 
and His Novelty Syncopators 

FEATURED IN 

LUBLINER & TRINZ STAGE 
PRESENTATIONS, Alternating 
at HARDING and SENATE 
THEATRES, CHICAGO 

Affiliated with PUBLIX CIRCUIT 


*He’s the Last Word " 


INIMITABLE 


DON ISHAM 

FEATURED ORGANIST 

MARKS BROS., EMBASSY THEATRE, CHICAGO 

Formerly with JENSEN Von HERBERG, JOHN HAMRICK and Other West Coast 

Circuits 


JIMMIE FERGUSON 

Late Co-Starring Comic of 
SISSLE & BLAKE'S “CHOCOLATE DADDIES” 

Also Producer of the Revues for CAFE De PARIS 

Now Playing the Better Class Presentation Houses 

Personal Direction — LEO SALKINS 
Standard Oil Bldg., 910 So. Michigan Ave., Chicago 




38 


EXHIBITORS HERALD September 17, 1927 


Chicago Oriental 

Week Ending September 11 

This week’s stagehand show featured the jazz of 
yesterday and today. It was presented under the 
title of “Then and Now,” featuring Paul Ash and 
his gang, headed by a cast with Myrtle Gordon, 
Dave Rubinoff, Lassiter Brothers and many 
others. The stagring ran as follows: 

Opening: In front of scrim curtain with the 
Abbott Girls dressed in style of colonial maidens 
as two of them sang “Sweetheart.” These two 
girl6, whose names we failed to get, were station- 
ary in huge colonial costumes as a man also in 
the same period outfit sings a special introduc- 
tory song, after which the Abbotts dawn off their 
hoop skirts and go into a fast jazz routine in 
their abbreviated costumes to the tune of “She 
Don’t Like It — Not Much.” 

All this action takes place in front of a black 
drop with the strains of music coming from be- 
hind in musical comedy style as the man also 
sings this number. 

Paul Ash then enters at this time, and after 
explaining the plot of the show the curtains rises 
to full stage setting as he leads the band into a 
medley of old-time tunes. We must say that the 
arrangements of these tunes were very clever, 
specially as they blended into one another, and if 
there is another stagehand who can interpret 
tunes as entertaining as this one, we have failed 
to hear it. 

The first artist on the bill was introduced as 
Georgia Hall, who opened with her old lady song 
routine that has been reported before in these 
columns. Miss Hall was well received and prom- 
ised to come back for more later. A band ar- 
rangement of “Annabelle Lee” followed, which 
was sung by the boys, intermingled with many 
brass novelties and a clever bit at the piano by 
Hank Winston. This entire number was played 
with full flood lights on the band. 

Georgia Hall came on again, this time as a 
ragged newsboy, and sang “Nobody.” This young 
lady is a clever character songstress and her type 
of work can always be offered in this style of 
show. 

She was followed by Anna Chang, the cute little 
Chinese girl, who was given a wonderful send-off 
by Ash. Her first number was “Another Day 
Wasted,” followed by “Bye Bye, Pretty Baby” 
and “Hello, Cutie” as an encore. This little girl 
has been reported in our columns before and we 
are glad to note our prediction is coming true. 

After a fine reception she was followed by the 
Lassiter Brothers, two comedy sailors, who offer 
eccentric and acrobatic dancing different than 
anybody else ever presented it before. As usual, 
the boys were a huge success and were compelled 
to take an encore. They also have been in these 
columns before and back issues will refresh your 
memories. 

Myrtle Gordon was announced next as the 
Sophie Tucker of Presentation. Miss Gordon 
offered “Vo-Do-De-o Blues,” “A Grand and Glori- 
ous Feeling,” and after an encore she was com- 
pelled to return and was requested to sing “Some 
of These Days” in typical Tucker style. This 
stopped the show and she had to take another 
encore, this time being “My Sweetie Told Me So.” 
As we stated before in these columns, this young 
lady has a great future before her for her type 
of work and we wouldn’t be a bit surprised if her 
name appears in front of a musical production 
“some one of these days.” 

One of the treats on the program followed in 
the way of Dave Robinoff, a very well known 


ANITA-DeMARS 

and 

LEONARD SALVO 

FEATURED ORGANISTS 

at the 

CAPITOL THEATRE 
CHICAGO 

“A National Playhouse” 
(COONEY BROS.) 


record artist, who can almost make his violin 
talk. Dave offered his own original arrangement 
of “Sunday,” with a variation of string tones. 
He followed this with a similar arrangement of 
“Just Like a Butterfly,” scoring his big hit with 
the laughing interpretation of same. At this 
moment the band platform moved forward as the 
curtain drop lowered to allow for change of 
setting as Dave played a second chorus near band, 
after which he made his exit to take part on the 
following scene. 

The next scene took place in the form of a 
miniautre presentation on a level platform as the 
band played an arrangement of “Under the Moon” 
as curtain rose, showing girls in picturesque pose 
around huge quarter moon, as twinkling stars 
gleam from the light blue 6ky. At this moment 
the moon opens, displaying Rubinoff in center 
playing a tune on his violin with one girl on each 
side singing the number. As yet another curtain 
rose displaying another ball-like planet with nu- 
merous 6tars on it, as the Abbott Girls jumped 
through huge star holes onto the platform as the 
entire setting is illuminated for the finale. 

Observation : A very picturesque ending and 

one that shows art and showmanship on the part 
of the producers. 


New York Roxy 

Week Ending September 16 

So successful was the opening number of last 
week’s stageshow at the Roxy theatre that it has 
been held over for another week. This was the 
act described last week in this column that in- 
volved the use of the choral stairways and in 
which the performers appear in the garb of nuns 
and monks. 

The stageshow, which is very brief, serves as a 
prologue to the picture “Seventh Heaven.” The 
curtain rises to disclose a set which represents 
No Man’s Land, with Beatrice Belkin and Charles 
Melton singing “Diane,” a song dedicated to the 
heroine of “Seventh Heaven.” The lights are 
dimmed during the singing of this piece and a 
deep blue back drop is used, so that the impres- 
sion of night is created. 

At the conclusion of this number the male 
chorus dressed as French soldiers appear in a 
trench at the front of the stage to sing in rousing 
fashion that martial French hymn, “Marseilles.” 
With the closing strains of this song Miss Belkin 
appears in the background as the spirit of France, 
and the spotlight is flashed upon her as she 
stands stretching a cross over the heads of the 
men in the trenches before her. 

The effectiveness of this piece may best be 
judged by the applause which was tremendous and 
prolonged. 


Des Moines Capitol 

Week Ending September 10 

Masculine pulchritude put over most of “Kid 
Days,” Publix stageshow, at the Capitol, where 
the first showing is made each week for the cir- 
cuit. Because the entertainment is tried out here 
first, the programs arc subject to change and so 
vary until a few performances determine the best 
procedure. 

Of course a few women appear. The Marie 
Kelley Dancers are the chorus girls representing 
both school girls and school boys. 

Johnny Wood roller skates about the stage 
turning flip flops in a most startling manner. 
Frank Hamilton sings, “Ain’t It a Grand and 
Glorious Feeling,” with an old-time encore, “You 
Tell Her, I Stutter Too Much.” Facial acrobatics 
improve the effect. 

Mitzie Mayfair, easier to look upon than many 
limber stunt dancers, puts on some big time 
work. 

Jimmy Ellard sings “Kinda Blue,” with "Old 
Pal” and a mother song for encores. 

Caffery and Miller put on some acrobatic busi- 
ness without much new material to relieve. 
“Ginger” Rogers, a flapper type, sings “He Don’t 
Wanta,” and with Jimmy’s help, sings "I’ll Be 
Sorry, Too/’ A cute girl with taking personality. 

Herbert Lee Koch plays a round of popular 
numbers on the organ. 

“Hula,” with Clara Bow, is the feature with 
the Paramount News in addition. 


Philadelphia Stanley 

Week Ending September 10 

The Stanley depended upon Clara Bow and Clive 
Brooke in “Hula” to attract the crowds this week 
and they were entirely successful. The Stanley 
Symphony Orchestra started the program by ren- 
dering the overture “Rienzi,” Gabriel Hines con- 
ducting. Sascha Jacobinoff was the soloist. 

Carlos and Valeria, formerly of “Great Tempta- 
tions,” gave a delightful exhibition of graceful 
dancing. Wearing costumes that emphasized the 
beauty of the human figure and displayed the 
play of perfectly trained muscles, they combined 
wonderful muscular coordination and grace. Each 
showed absolute faith in the performance of the 
other and the result was marvelous team work. 

Van and Schenck have a line of clever songs 
that seemed to delight the audience judging by 
the applause. They were very liberal with their 
encores, coming back again and again with songs 
that left the audience clamoring for more. Their 
Irish and Jewish dialect sketches were especially 
good. 


RUBE SCHOLZ 

FEATURED ORGANIST 


SAXE’S MOJESKA Theatre 


MILWAUKEE, 

WISCONSIN 


RAY TURNER ™'>! 

Now at B & K Me Vickers Theatre, Chicago 

BROADCASTING OVER WEBH— WJJD 


JELLY BEAN JOHNSON 

(The Lightning Streak of Darkness) 

Now Playing DeLuxe Picture Houses Throughout the West Coast. 

Featured in FANCHON and MARCO Presentations 
Booked Solid until November First 


COSTUMES FOR HIRE 


PRODUCTIONS 

EXPLOITATIONS 

PRESENTATIONS 


BROOKS 


1437 Broadway 
Tel. 5580 Penn. 





September 17, 1927 


EXHIBITORS HERALD 


39 


Chicago Harding 

Week Ending September 11 

A clever presentation was staged here this week 
by Charles Niggemeyer and Dave Gould. “Aces 
High” was the name and featured Mark Fisher 
with his Music Masters with a cast headed by 
Tyler Mason and others. It ran as follows: 

Opening: In full 6tage setting with back- 

ground giving the effect of huge polka dots In 
typical card style. The Gould Girls come in in 
black bodice costumes, novelly decorated with 
Aces. They do a Tiller routine to the band’s tune 
of snappy number as the background drop dis- 
plays four huge Aces. 

The first band number to be introduced by Mark 
Fisher was “No, She Don’t,” which was sung by 
the boys with violin variation by Jules Swartz and 
many other novelties by the rest of the boys, 
which was well played and well received. 

After this number, Fenton McAvoy was intro- 
duced this time dressed in complete white Pag- 
liacci outfit, singing “Worrying,” one of the 
latest hits. McAvoy has been seen in this house 
before and he is always a big favorite. 

After an encore he was followed by the Arnaut 
Brothers, who presented their same novel routine 
that has been reported in these columns before, as 
usual. The boys were a real success and were 
asked to come back later. Billie Gerger followed 
the boys this time singing “Grand and Glorious 
Feeling,” intermingled with eccentric soft-shoe 
taps. Billie was also reported in these columns 
many times before and it seems that she is getting 
more popular each time. 

The next scene was a blackout scene performed 
on the level platform with Fenton McAvoy and 
one of the Gould Girls. The scene was a short 
comedy take-off supposed to be in the Shakespeare 
Avenue Police Station, and, as usual, the last line 
was the punch line, as all black-outs are. A 
clever idea and was well liked. 

The Gould Girls came on next, wearing a novel 
set of costumes to represent the Royal Fusileer 
costumes of white backs and black fronts. These 
costumes were worn once before in an earlier 
stage production here, but the novelty of their 
make, as well as the clever dance routine, makes 
this a very picturesque view from the front. The 
dance routine was stepped to the band’s arrange- 
ment of “Yankee Rose,” which secured an encore 
that was fulfilled with Major Drumsticks. 

Tylor Mason, the dark joy of song and chatter, 
appeared next. Mason has been reported in these 
columns before, and although this is the second 
appearance in Chicago picture houses he has 
already created admirers of his work. Mason has 
a clever line of material that, besides being witty, 
is clean-cut and worth-while entertainment for 
any family audience. He again was a big hit 
of the show. 

The Arnaut boys were brought on again for a 
little more of their tomfoolery, this time their 
love-bird pantomine, which went over very big. 


Mark Fisher next stepped up in front of his 
band to sing “Waiting for Ships that Never Come 
In” and after a verse and chorus delivered a reci- 
tation that was aided by a scrim effect that took 
place in a background platform with drops rising 
on each verse to illustrate the lyrics, each one 
representing “Aces” in human form until the 
final drop rises displaying the Gould Girls beauti- 
fully attired decorating the second platform as 
four girls each bearing a color and design of an 
“Ace” card fill the center background for the final 
curtain. 

Observation : A very clever bit of staging and 
one of the best finales that we have seen in a 
long while. 


Kansas City Mainstreet 

Week Ending September 9 

George Dewey Washington, Negro singer, again 
headed the stage program in his third return 
booking at. the Mainstreet this week. Walter 
Davison and His Louisville Loons celebrated their 
eleventh consecutive week as the orchestral attrac- 
tion, playing popular selections as the overture 
and being featured in virtually all other stage 
numbers. 

Johnny Perkins, the rotund comedian, had a 
humorous dialogue, while Bernice and Emily had 
an acrobatic dance number. Wells and Winthrop 
did some syncopating strutting. 

“Radiology,” a musical skit, subtitled as “mar- 
celing the ether waves,” closed the bill. 


St. Louis Missouri 

Week Ending September 9 

The Siamese Twins, Daisy and Violet Hilton, 
were the principal stage curiosity of the week, of- 
fering their usual bill of singing, dancing, saxo- 
phone playing. 

The Missouri Rockets, the Burns Twins and Ball 

also appeared in the stage production surrounding 
the twins. 

Leonid Leonardi and his orchestra had a very 
pleasing overture for the week. 


Indianapolis Circle 

Week Ending September 10 

The unusual reception accorded the Waring’s 
Pennsylvanians last week was repeated in the 
second week of their engagement. With a new 
drop and an entirely new program, they again 
established themselves as one of the most popular 
jazz aggregations that has visited this city. Spe- 
cial solo numbers by Tom Waring again are pre- 
sented and the versatile drummer with the trick 
voice is again in evidence. The act has proved 
a real drawing card at the Circle. 


BERNARD COWHAM 

the ORIENTAL theatre of MILWAUKEE 

“Just Another Organist Who Fell 
For Gallo’s Sales Talk” 



Now Serving a Life Sentence with Balaban & Katz 

ADELAIDE HALL 

(The Versatile Artist) 

Just Completed a Tour of Marks Bros. Theatres 
Now Playing Deluxe Picture Houses 

Direction — Murray Bloom and Charles Hogan 


New York Paramount 

Week Ending September 16 

Jesse Crawford and his organ again start things 
off this week at the Paramount with a group of 
popular numbers which drew the big round of 
applause that seems to be his invariably well- 
merited lot. 

The stage show is built around Paul White- 
man and His Band, who have returned to the 
Paramount for a limited engagement. They play 
a group of popular pieces in their usual distinc- 
tive fashion featuring a number which they call 
“A Study in Blue,” which consists of a clever 
arrangement of snatches from the most successful 
“blue” songs of the year. 

There are also specialty numbers by two boys 
who play the piano and clown a bit, while a third 
hoy sings. These lads are sure fire entertainers 
and got a big hand from the crowd. 

Solas by various members of the orchestra and 
some excellent soft shoe and acrobatic dancing 
do their share towards rounding out the bill which 
is of a first class order. 

One of the most enthusiastically received of 
these specialty acts is a song in which eight 
members of the band j'oin to put over as effective 
a bit of close harmony singing as we have heard 
in a long time. 

Washington Palace 

Week Ending September 10 

Into a pick up from last week, which marked 
the first let down since the Palace started pres- 
entations. The bill, supposed to be direct from the 
Capitol (New York) was not up to the standard 
usually put on by Colby Harriman, presentation 
manager, and some one did some tall scurring 
around to dress things up this week. 

Tom Gannon opened with his house orchestra 
and did Victor Herbert’s favorites with organ 
coming in for volume at intervals. Wee Willie 
Robyn did Drigos "Serenade” and the audience 
wanted more from this delightful little tenor. One 
song, three bows. 

The Rouge and Noir Revue turned out to be a 
Rouge and Blanc Review as viewed from the first 
row in the orchestra. Four dainty misses in red 
and white costumes with card board banjos did 
a pretty toe dance, while four more in red and 
white ballet came on for the encore. 

Practical staircase built on stage and decorated 
with red and white triangles and partly covered 
by curtains of same design was the nesting place 
of 12 ballet girls until the finale, at which time 
they tiptoed down to join their eight sisters before 
the footlights. A solo dance by Joyce Coles was 
beautiful. She is exceptionally graceful in ballet 
work, and so far surpassed her work of last week 
there is no comparison. Same is true of all the 
Chester Hale Girls. 

Phil Spitalny is bowing himself out of Washing- 
ton this week and offered three numbers minus 
his usual flash. Opening to small returns with 
Caucasian Sketches, he introduced his tenor in 
“Broken Dreams.” This tenor, name still un- 
known, is always good for a bow and could easily 
do an encore. William Tell arranged a-la-Spitalny 
was hardly accepted, and Mickey, the dancing 
cornetist, was brought out with an eccentric dance 
to save the day. Seven Chester Hale Girls in 
scanty yellow marabou costumes did an effective 
Chicken Caper to “Chicken Reel’’ played by 
Spitalny’s Orchestra. This closed the stage pres- 
entations with one bow. 

Feature, “Hula,” with Clara Bow, was a wow 
and a newsreel and “Jewels of Venus,” a deep 
sea scenic, with screen announced organ music 
by Dick Leibert completed the show. 



Billy 

Randall 

the 

“Singing-Dancing 

Violinist” 

FEATURED IN 

“Montmartre” 


A Publix — Stagehand — Unit 
This Week at Newmans Theatre, 
Kansas City, Mo. 

Direction — Wm. Morris Agency 



40 


EXHIBITORS HERALD 


September 17, 1927 


Chicago Granada 

Week Ending September 11 

This week the big items of the program were 
“The Missing Link,” with Syd Chaplin as the 
photoplay and the Vitaphone arrangement. The 
stage show was called “Showboat Days” and fea- 
tured Benny Meroff with a cast headed by his 
sister Sonia and several others. The Showboat 
Minstrels which was really the idea that this pro- 
ducer tried to convey was all presented in a 
novel opening and the closing. For the rest of 
the show there was very little to talk about. 
The revue ran as follows : 

Opening: In front of scrim curtain represent- 
ing the Swanee River with lights dimmed as 
miniature steamboat sailed across as eight men 
dressed as minstrels in white-face rose from 
the orchestra shaft singing “I’m Coming” from 
the Old Black Joe song. The next scene was in 
front of a drop representing a Showboat with 
entrance open exposing part of the band playing 
inside of the boat as boys and girls * in old 
Southern attire walked up and down the wharf 
talking as a young lady sang a special song for 
the introduction of the show. At this point they 
all entered the showboat after the song and then 
the curtain went up to full stage setting of the 
interior of the boat. 

The first band number introduced by Benny 
Meroff was “Morning Glories” and despite the 
fact that the leader had a very bad cold, he still 
continued as Master of Ceremonies. After this 
band number began the procession of song pluggers 
opening with Earl Hayden singing “Under the 
Moon” followed by another chap whose name we 
failed to get who offered “Highways Are Happy 
Ways” and after he dispensed of his song Jack 
Cooper rendered “A Night in June” and was 
followed by Jack Perry who sang “Dew, Dew, 
Dewey Days” in such away that he was entirely 
divorced from the rest as a plugger but appeared 
to be one of the regular artists. 

When these four songs were boosted, the Knox 
Comedy Four were introduced and offered “Hono- 
lulu Blues” and another number in a sort of 
strumming harmony style. These boys at one 
time were favorites in vaudeville but failed to 
click in this house as a picture attraction. 

They were followed by the Granada Girls in 
blue outfits dancing a very clever acrobatic routine 
that was novelly staged. 

They were followed by Eddie Cox introduced as 
Chicago’s own and who sang “Annabelle Lee” 
and did eccentric steps a la musical comedy. 
He also sang "This Is My Lucky Day” imper- 
sonating Harry Richman in the number and for 
getting his personality he did a fairly good job 
of it. 

Benny Meroff stepped up next to show that 
even a cold would not prevent him from being 
an entertainer so he managed to deliver a vocal 
of “Baby Feet,” assisted by many novelties by 
the band. 

He next announced his sister Sonia, who tried 
to sing “Lonely Melody,” announced by her brother 
as his latest hit. We must say that since seeing 
Miss Meroff the last time, there has been consid- 
erable improvement in her work, however, she is 
more of an entertainer of blues than a singer 
of ballads and her attempt of this one is pitiful, 
however, it was noticed that there were a few 
friends in the house in spite of her weak singing 
voice. 

The next act on the bill opened in typical vaude- 
ville style with a man singing in tenor voice 
“Cherie,” which served as an introduction to 
Hickey and Massart, man and woman who pre- 
sented a hokum acrobatic dance that consisted 
mostly of falls that meant nothing. 




Chauncey 


1 

Haines 



FEATURED 


i 

ORGANIST 



FOR 


m** ' i * i 

Balaban 


WKBm 

and Katz 

N0RSH0RE THEATRE 

CHICAGO 


This was followed by the Granada Girls in new 
costumes decorating level platform assisted by 
Eddie Cox singing a Southern melody as the lights 
grow dim and band boys adorn mask with white 
tall hats giving the scene a radium effect during 
the soft harmony of this number. 

The Finale found the band playing a pretty 
arrangement of “Swanee River,” with novel back 
ground effect. 

Observation: It seems that this house is up 
against the old problem which formerly prevailed 
here and that is capability of securing worth 
while stage talent, and now adays with everyone 
doing a stage band show it takes more than a 
leader’s name to hold up a program in a deluxe 
house. 

Milwaukee Wisconsin 

Week Ending September 10 

A typical tropical scene with palms, Southern 
moon and winking lanterns opens the presentation 
at the Wisconsin this week with Dave Schooler 
and His Play Boys in “How Are Ya, Hawaii.” 
The orchestra is dressed in white ducks with white 
shirts and open collars, while Aldrich’s Imperial 
Hawaiians sing their native song and strum there 
ukeleles on the upper stage. 

As the Hawaiians moved off the stage Estelle 
McNeill in the regulation hay costume came on 
the stage to sing “Underneath a Mellow Moon,” 
while the Six Tivoli Girls dance on at the con- 
clusion of the song and go through a Hawaiian 
dance. 

Marjorie Whitney, a tall loose-limbed blond, 
formerly with Earl Carrol's Vanities, makes her 
appearance doing some clever clog dancing, for 
which she draws a big hand. For an encore she 
does her steps to the tune of "Sam, the Old Ac- 
cordian Man,” and gets another big hand. This 
Miss Whitney has lqng legs, but she surely knows 
how to handle them, and the audience doesn’t 
object to watching her, either. 

The next number is “I’d Walk a Million Miles 
Just To Be a Little Nearer to You,” played by 
the orchestra, with Woodrow Hernon, who, by the 
way, is just a kid, but it doesn’t detract from 
his performance, singing the chorus. Dave Schooler 
does his bit at the piano interspersing the number 
with “Just Awearing for You.” 

Eddie Hill is next, all decked out in clothes 
just a little too small for him and a sun helmet 
several times too large. His offering, with consid- 
erable humor and nonsense thrown in, is “Pretty 
Little Bom-Bom Bay,” and “I’ve Never Seen a 
Straight Banana.” Hill gives away to the Six 
Tivoli Girls in blue satin sailor suits and white 
cape, who do a sailor’s hornpipe dance to perfec- 
tion. They are clever and get a big hand, and as 
they leave the stage Hill comes back on exchang- 
ing jokes with Dave Schooler, finally making a 
burlesque recitation, which nets him a neat 
applause. 

Next on the bill are Dick and Edith Barstow, 
known as the world’s greatest toe dancers, who 
go through a marriage ceremony all the while 


they keep themselves on their toes. The act went 
over big and even drew applause from those 
people who get nervous watching toe dancers 
balancing themselves on the tips of their feet. 

“Ain’t That a Grand and Glorious Feeling” is 
the next number by the orchestra, with Eddie 
Hill, better known as “Little Eddie,” singing the 
chorus and several verses of the song. 

Clifton and Brent go through their steps as two 
burlesque acrobats, and wind up with some clever 
soft shoe dancing, while one member of the couple 
plays the violin with considerable skill. The one 
member of the troupe who engages in the soft 
shoe dancing is so thin that he looks like a shadow 
and his appearance in itself promotes consider- 
able laughter. All in all, though, the boys were 
good and received a long round of applause. 

“Meet Me in the Moonlight” is the last number 
by Schooler and His Play Boys, with Estelle Mc- 
Neill singing the chorus. As she leaves the stage. 
Aldrich’s Imperial Hawaiians make their appear- 
ance on the lower stage singing and playing and 
the Six Tivoli Girls and Eddie Hill float by in a 
canoe on the upper stage behind the orchestra. 
The entire presentation was well done and was 
a fitting prologue for the picture, “Hula,” featur- 
ing Clara Bow. 


Boston Metropolitan 

Week Ending September 9 

Keeping pace with the ever popular Westerns, 
the week’s presentation was by far the most pic- 
turesque given in months at the Metropolitan and 
it had an appeal to Americans aside from its 
unusual beauty. Gene Rodemich and His Met 
Merry Makers were attired in the brilliantly col- 
ored silk shirts of cowboys, with sombreros, ban- 
danas, riding breeches and boots in Jack Parting- 
ton’s “Way Out West.” 

The number opened with a ryhthmic Indian 
intermezzo by the band, followed by the Metro- 
politan Girls in typical cowgirl costumes, in a 
novelty number. Lang and Voelk, the latter be- 
ing he of the soprano voice, supplied the songs, 
with Holly Hall as personality girl. 

Kendall Capps provided the acrobatic dances 
and a novelty version of “Uncle Tom’s Cabin” 
was given by the band. Mooney and Churchill 
supplied the Indian legend for the act, the entire 
bill leading up to one of the most unusual and 
beautiful finales yet given. The curtains part, 
revealing a woodland scene in the gathering dusk, 
with an Indian maiden standing before a full 
moon, the girls dancing in heavy Indian shawls 
of rare coloring and as the darkness deepens, 
torches carried by the maidens supply the illumi- 
nation for a most effective scene. 

Joseph Klien was back as director of the grand 
orchestra and the program opened with selections 
by Sonia Rozanu, soprano, and Pietro Borchi, 
tenor, with Frank McDonald as solo violinist. 
Arthur Martel returns from his vacation to pre- 
side at the organ, playing a version of “Glow 
Worm.” 

“Hula” was the feature film. 


THE PROGRESSIVE ORGANIST 

We Have a New and Original Idea by Nelson Chon for Organists 
Using Community Stunts 

GET IN TOUCH WITH US AT ONCE! 

Paramount Slide Rental Service, Woods Bldg., Chicago, 111. 

Jesse Crawford Concerts 

With Mrs. Crawford at Stage Console 
Paramount Theatre, New York 

At the Cross Roads of the World 


LOUISE NELSON MILDRED LETT ARMINE LETT 

Piano Accordion Piano Banjo 

THE PREMIER TRIO 

HARMONY SINGERS DELUXE 

Now at EGYPTIAN Theatre, INDIANAPOLIS 

Direction — MARGARET FELCH 


EXHIBITORS HERALD 


41 


September 17, 1927 

Chicago Chicago 

Week Ending September 11 

The Chicago presentation was divided this week 
again into two parts, the first part being a 
Spitalny orchestra presentation called “Rythm and 
Expression of Classic and Jazz.” Spitalny and 
his orchestra render a inedly of jazz numbers 
in which “Sundown,” “Hallelujah,” and other 
hits are interpolated, at the end of which John 
Griffiith appears in the orchestra to sing “To- 
morrow,” composed by Spitalny. The song should 
prove a good bet for organists. This wins a 
wonderful hand from the audience. The orches- 
tra then presents selections from grand opera with 
Marion Maxwell in the pit singing “Sempre 
Libera.” The entire presentation was beautifully 
rendered and received ample appreciation from 
the audience. 

The second part of the presentation consisted 
in individual and combined numbers by the 20 
Opportunity girls, winners of the Publix thea- 
tres opportunity contests held in 20 cities in 
which Publix has theatres. These girls showed 
lots of talent and personality, but, naturally, 
their amateurism showed in their work. Alyne 
Tudor, the Miss Chicago of the girls, opens the 
show with a song. Then a curtain rises back 
stage to reveal a huge map showing the twenty 
cities from which the girls were chosen. The 
map divides into twenty revolving doors from 
behind which the girls step out. The doors again 
close to form a wall upon which is painted a 
view of the Paramount building. The girls are 
dressed in yellow and blue military dresses. They 
6ing a song called “Broadway Bound,” and fol- 
low with a good tambourine number. 

The girls are next announced by the names of 
the cities from which they come, and each does 
an individual number. Miss Houston, doing a 
mouth organ and clog dance number and Miss 
New York, executing a snappy black bottom 
dance, showed the most possibilities, it seemed 
to this reporter. 

The girls do a nifty dance routine for the finale. 
The novelty of the affair helps to put over the 
girls, however, standing on their own merits, 
they succeed in affording good entertainment. 


Philadelphia Fox 

That “What Price Glory” with its mixture of 
thrills and comedy, has not exhausted its ability 
to draw the crowds was demonstrated by the en- 
thusiastic audiences that thronged to the Fox the- 
atre this week. The orchestra swings into martial 
music and the crowd sits enfolded in the spirit 
of sacrifice of the days of 1917 and 1918. Gone 
arc the money grubbing cares of every day and 
before us marched the pride and flower of Amer- 
ica’s young manhood. 

There was an elaborate Roxy prologue entirely 
in keeping with the theme of the picture pre- 
sented by Douglas Stanbury and Gladys Rice, two 
well known members of the Roxy Gang. In a soft 
mellow light there was a picturesque old well, a 
stone wall and a fruit tree laden with blossoms 
and under the tree Stanbury and Rice gave a 
glimpse of the love story of the little French girl 
and the American marine as their voices blended 
beautifully in “Charmaine.” 

The curtain fell and rose again on a spectacular 
tableau, “Semper Fidelis.” In the bursting of 
bombs, the vivid glare and the thunder of guns, 
a marine color guard advanced, bearing steadily 
onward Old Glory with a stalwart marine on 
either side with gleaming bayonets. 


St. Louis Ambassador 

Week Ending September 9 

The First Anniversary Revue was prepared to 
help celebrate the birthday of the theatre, which 
was a year old on August 25. 

In the company of 75 that participated in the 
stage revue were Peggy Bernier, the absolutely- 
positively girl; Milton Watson, Paul and Ferral 
De Wees, the Senia Gluck Sextette of comedians ; 
Boyd Senter, sometimes called the king of synco- 
pators. Jack Russell, 16 dancing girls and 18 
fashion models. 

This stage revue marked the passing of Her- 
bert Rawlinson as the master of ceremonies for 
stageshows at the Ambassador. 

Indianapolis Indiana 

Week Ending September 10 

The harmonica becomes a versatile instrument 
when played by a Borrah Minevitch and his boys 
in their sketch, “Boyhood Days,” the presentation 
act this week. 

Working with an effective set purporting to 
resemble New York’s East Side, Minevitch directs 
his harmonica band in selections ranging from 
Jazz to classics and makes the feature of his act 
his interpretation of George Gershwin's “Rhapsody 
in Blue” as played on the harmonica. 

As a director, Minevitch is in a class by himself, 
because, with the aid of trick clothes, a brown 
derby and sudden, unexpected movements, he 
makes the role of director an absurdly humorous 
one. 

Art Kluth, a boy singer with a voice of remark- 
able volume, is the featured soloist of the act. 
Martin Larner, talented property man of the 
Indiana, lends a realistic atmosphere to the act 
in the role of Too Bad, the Chinese laundryman. 

Chicago Uptown 

Week Ending September 11 

Due to the strike, the Uptown repeated its 
stage presentation of last week, “Bandanna Land,” 
with Bennie Krueger and his baud. However, all 
acts were changed this week. 

The band gave as its opening number “Are You 
Happy,” winning a fair round of applause. 

Scotty Weston was next announed under the 
title of the champion tap dancer of the Pacific 
fleet, thereby giving him the excuse to appear in 
sailor costume. His tap dancing was all that 
could be desired, but the audience desired more 
so he obliged with a snappy encore which won 
another big hand. 

Bernard DePace in clown costume followed with 
some very good music on a mandolin. He picks a 
mean string, so much so that I can’t understand 
the need of the clown makeup. His music alone 
is a wow in anybody’s theatre. 

Maxine Hamilton comes on to sing “You Who, 
That’s Who” in a baby manner that doesn’t 
fit her, but she makes up for everything when 
6he starts to dance. She delivers some absolutely 
new twists in her fast stepping that wins her 
a big hand. 

Bennie and his band next give “The Evolu- 
tion of Dixie,” a very well executed number 
during which Eddie Rice sings “Swanee River,” 
in quite a pleasing way. 

A1 Herman, black face comedian of long stand- 
ing and lately a part of “LeMaire’s Affairs,” 
gives his usual act during which he sings “I 
Ain’t That Kind of a Baby.” Herman’s stuff 
seemed new to the Uptown patronage and went 
over fine. For once, A1 failed to pull a shady 
joke. 

The show ends with the band playing “Down 
on the Levee.” 


Can You Beat This? 

“A good joke now and then is relished 
by the best of men,” so a famous writer 
once said, “but sometimes the joke is on 
you, so try to laugh that off,” remarked 
Sam Herman, the man who is known in 
Chicago and every other show city as the 
novelty contest man who made as many 
discoveries in new talent as Gus Edwards. 
“Just what is this joke matter”? intruded 
another member of the same party. “Well, 
I hate to talk about anyone,” answered 
Herman, “but while on the way to my 
office the other day a small time agent who 
considers himself my competitor asked me 
what new idea I had in mind for a con- 
test this season, and I told him that as 
yet I had nothing in view, and if I had I 
would never tell him.” “Well, Sam,” he 
replied, “I am waiting for you to do 
something different, so that I can go ahead 
with my plans.” Now can you beat that 
for nerve? “No you can’t, that's coming 
out flat-footed allright,” concluded the 
popular showman. 


Chicago Marshall Square 

Week Ending September 10 

This theatre formerly played vaudeville and 
pictures, twice a week. Now that bandshows have 
been installed it will also be a split-week house 
with the regular leader Dean Stevenson on the 
stage doing a “Paul Ash.” The new policy went 
into effect on Labor Day and is only one of the 
many smaller theatres who have gone in for this 
sort of entertainment. Here’s the first bill. 

Opening, with Tippie Harrison, the house man- 
ager on stage announcing new policy and also 
introduces the band boys as “Kings of Syncopa- 
tion.” Stevenson then leads his men into a fine 
arrangement of “It All Depends on You,” and 
for an outfit of only 8 men they really play well. 

The first act introduced by Stevenson, who also 
does an M. C. like Paul Ash, was Birdie Dean and 
Sister, two cute girls who do a nice routine of 
acrobatic dancing to a good hand. 

They were followed by Ching and Sing, two 
real Chinese men who did comedy songs and 
chatter. This is a standard vaudeville act and 
went over well here. 

Birdie Dean came out next without her sister 
and offered a clever contortionists dance in slow 
motion. This girl is quite an artist and should 
do well in this sort of thing. 

The program was closed by the clever antics 
of Harry Rappi a chap who has been reported in 
these columns before and who is making a name 
for himself in presentation. 

Observation: Judging from the crowd and 

smiling faces it seems that the new policy ought 
to go over, and why not? Other small theatres 
have tried it and have made good. Why not this 
one ? 

Milwaukee Tower 

Week Ending September 9 

In addition to the new bandshow policy here 
that started to rotate between the new Uptown, 
Tower and Oriental theatres, this house also has 
its own band leader in the person of Dave Miller, 
the Beau Brummel of Syncopation. Two days per 
week the rotating bandshows come here, but the 
( Continued on page 42) 


Bennie 

Krueger 

Feature 

Attraction 

— 

at — 


Balaban 
t and Katz 


V UPTOWN 


0 and 


TIVOLI 


Theatres, 

l!'-' 

Chicago 




Newest Band Leader Sensation 

LOU KOSLOFF 

“SULTAN OF SYNCOPATION” 

Formerly With Lubliner & Trinz. Now Directing Presentations at the 
MICHIGAN THEATRE, DETROIT. 


DAVE MILLER 

“Beau Brummel of Syncopation” 

Director and Master of Ceremonies 

SAXE’S TOWER THEATRE, MILWAUKEE 

My 125th Week Here and Still Going Strong 



42 


EXHIBITORS HERALD 


September 17, 1927 


GALLO SAYS: 


V ERNE BUCK, the popular stagehand leader 
of Aficher’s Sheridan theatre, Chicago, was se- 
lected by the owners of the Arcadia ballroom to 
play at the opening night .... while talking 
about Verne let us also say here that Grace 
Aldrich, that popular songstress is being featured 
in the show this week. . . . Harry Beaumont 
booking manager for Aschers booked her direct 
. . . say do you know that Harry is now in 
business for himself? No! well sure he is, he is 
the vicepresident and general manager of LeRoy 
J. Prinz, Inc. ; with offices in the Capitol Build- 
ing, Chicago. . . . Louis P. Newhaffer is 
Secretary and Treasurer while Mel Richmond is 
Booking Manager of the Club and Cafe depart- 
ments. . . . George Ward, formerly of “Our 
Gang” comedies and now a presentation artist, 
filled a date with A1 Kvale’s new show last week 
at the Norshore, Chicago .... word comes 

from Lucille Middleton that she is now playing 
the dancing role of “Azuri” in “The Desert 
Song,” which is now also playing in New York 
City. . . . Edgar Amstein featured organist of 
the Central Park theatre, Chicago, was a “Herald” 
visitor this week .... the Duncan Sisters 

will appear in person at the Chicago theatre, 

Chicago, next week. . . . Shannon’s Playtime 
Frolics are now playing the Diversey theatre, 

Chicago, with the new policy of stagehand shows. 

. . . Joseph Alexander, formerly solo organist 
at the Piccadilly theatre, Chicago, is now at 

the Ohio theatre, Indianapolis. . . . Lucille Ben- 
stead, known as the “Australian Nightingale” 
makes her first Chicago appearance this week 

at the Majestic theatre. . . . Phil Gordon of 

the Harry Danforth Agency represents her. . . . 
Charles Daniels, president of the Villa Moret, 

Inc., music publishers, is in Chicago on business 
and will spend a few days with his branch man- 
ager Jack Lavin going over new songs. . . . 
Jules Alberti, recent stagehand leader at the 
Chicago Piccadilly, has signed a contract to lead 
a band for Publix in New Orleans and will leave 
this week. . . . Lang and Voelk, the popular 
harmony team, are being featured in the “West- 
ward Ho” Publix Unit now on tour out of New 
York. . . . Eddie Hill is back into presentation 
houses after a long vacation and will be featured 
with George Dewey Washington at the Norshore, 
Chicago, next week. . . . Miguel Galvan, the 
Spanish banjo-boy, is in town getting a new act 
into shape before sailing for London. . . . 
Margaret Felch of Chicago has just booked the 
Premier Trio into the brand new Egyptian thea- 
tre of Indianapolis, this week. . . . Dan Russo 
and his Oriole Orchestra are now the featured 
attraction at the Arcadia ballroom, Detroit. . . . 
Heller and Riley, those two well known artists 
of songs are back from their vacation and are 
featured this week with A1 Belasco in his new 
stageshow at the Harding theatre, Chicago. . . . 
Harry Tyrrell, formerly manager of the Stratford 
theatre, Chicago, is now managing the new 
Avalon theatre. . . . Hazel Romaine was held 
over three days at the Sheridan theatre, Chicago, 
last week ... it is rumored that a well to do 
business man is going to put up a deluxe picture 
house in the Loop of Chicago, named after George 
Givot and to be used by the star as his own 
theatre. . . . Givot is being featured this week 
at the new Avalon with Buddy Fisher’s stage- 
show .... now that A1 Jolson has signed to 
play picture houses it will not be so hard to get 
other well known stage stars to go into presenta- 
tion. . . . Lester Allen and Boyd Senter are 
featured in this week's stageshow at the Chicago 
theatre, Chicago. . . . A1 Herman is also ap- 
pearing in a stagehand show this week in Chi- 
cago. . . . Johnny Perkins, the fat-fun boy, is 
now master of ceremonies at the Diversey theatre, 
Chicago, with Austin Mack. . . . Ted Campbell 
organist for the Fitzpatrick-McElroy Circuit, has 
been transferred from the state of Michigan to 
the state of Indiana. . . . Charles Harrison is 
now in charge of the Loop office of Ted Browne 
music company with Charles Dales as his assist- 
ant. . . . Lois Delander, a Joliet high school 
girl, has won the title of “Miss America” .... 
recently she appeared in a Paul Ash stageshow 
at the Oriental theatre, Chicago. . . . Sam 
Kaufman, formerly band leader at the Chicago 
Piccadilly, was guest conductor this week at the 
huge Anniversary 6tageshow at the Alhambra 
theatre, Milwaukee. . . . Sam was billed as 
‘’Count” Kaufman at this house. . . .Tommy 
Sacco is doing a “Paul Ash” at the Crystal thea- 
tre, Chicago, a small neighborhood theatre that 
just went into this policy .... 


Belasco Opens Free 
Stage Dance School 

A1 Belasco, stagehand leader for Lub- 
liner & Trinz, now rotating with their 
stageshows at the Harding and Senate 
theatres, Chicago, is to our knowledge 
the first band leader to establish a Free 
dancing school for patrons of his theatres. 
Mr. Belasco gives his personal time and 
effort to each pupil enrolling in his classes 
and has a host of new members every 
Saturday between the hours of 11 and 12 
noon. The lessons are given right at the 
theatre on the stage before the show and 
this lends the required stage color. Al- 
though only three weeks old, the school 
has already several hundred members who 
are taking up all sorts of stage dancing 
including Russian and eccentric. 


STAGESHOWS 

( Continued from page 41) 

balance of the week Miller presents specialties 
from the orchestra pit. One of the programs 
goes as follows: 

Opening, Dave Miller on stage as master of 
ceremonies introduces his merry men who do all 
their playing from the pit while he directs from 
the stage. 

The first band number was “Hail, Hail the 
Gang’s All Here,” a very fine arrangement inter- 
mingled with many brass specialties. 

This was followed by a clever young chap whose 
name we failed to get and who played the ac- 
cordion like nobody can, and danced too while 
he did this. 

Jack and Kay Spangler, the well known musi- 
cal comedy artists closed the bill with their fine 
routine of song and dance which has been re- 
ported in these columns before. 

Observation: This new policy was put into 
effect on Labor Day and is proving a success. 
Of course Dave Miller is responsible a great deal 
for the following at this house, he has been 
here over a year or more. 


Albert Leaves Loew 

The departure of Don Albert as conductor of 
Loew’s State orchestra and the producer of its 
stage shows and presentation, probably will mean 
the passing of the Sunday symphony shows that 
were such a distinct feature of the Washington 
avenue house last winter. Last year the musi- 
cians union is said to have made Loew’s a very 
special price for the extra hour’s work each 
Sunday, and it is rumored that this year the 
price may be doubled per man. While the added 
musical programs proved very popular bad weath- 
er would make it hazardous for the house to 
double the cost of the orchestra for the extra 
shows this winter. Hence they may not be re- 
sumed. 


DAVID 

GOULD 

LUBLINER & TRINZ 

BALABAN & KATZ 


Production Dept. 
Chicago 


IN CHICAGO IT’S 

ED. MEIKEL’S 

ORGAN SOLO 
CLUB 

of Community Singing 
With Weekly Meetings 


Conducted at the 
HARDING THEATRE 


ORGAN SOLOS 


Henry B. Murtagh (Chicago, Chicago) pi'esented 
this week two baby songs, “Sing Me a Baby 
Song” and “Sleep, Baby, Sleep,” switching at in- 
tervals from one to the other. No chance was 
afforded for community singing, which is a wise 
thing for the Chicago theatre. Murtagh received 
fine applause. 


Bob West — (Houston Metropolitan) — personal- 
ity organist, reaches the acme of hie popularity 
this week, with “A Trip Through the Organ.” 
West puts this number to such an effect that 
editorial comment is being made of it, special 
features in all papers by assigned reporters, and 
numerous requests for photos. Solo shows all the 
rudiments of the organ, presenting as a novelty 
the different effects that are obtainable with com- 
binations. West has established himself as a neces- 
sary unit to the show. 


Arthur Richter (Milwaukee Wisconsin), at 
the organ, played for his selection, accompanied 
by word slides on the screen, "Just Once Again,” 
"Sing Me a Baby Song,” "You Don’t Like It — Not 
Much,” and "At Sundown.” From these four he 
allowed the audience to select any one for him to 
play again, he judging the most popular by the 
applause as the names of the four were flashed 
upon the screen separately. “At Sundown” drew 
the Largest applause and was played again. 


Harold J. Lyon (Capitol, Ottumwa Iowa.) states 
that his organ solo for week ending August 27 
was entitled “Requests,” opening with a film 
trailer, it shows the number of fan mail request- 
ing meiodies of all sorts and in this manner the 
following songs were used: “If You See Sally,” 
“A Long Trail,” “Keep the Home Fires Burning,” 
“Sundown.” “Sweet Adeline,” “The Last Word” 
and “Sam, the Old Accordian Man.” This num- 
ber was played part as comedy and the other paid; 
as a community stunt, with the Capitol orchestra 
in on the finale. This sort of thing seems to go 
strong in this house and the applause is always 
generous. 


Norma Ballard (Chicago Gnanada) offered an or- 
gan recital which consisted of classical and popu- 
lar music and lasted for over a half hour. Miss 
Ballard does these recitals every afternoon and is 
quite popular with her audience for her selection. 
Her expert handling of the organ deserves special 
note. 


Edward K. House (Chicago Marbro) presented 
for his solo “Broken Hearted,” which he sang and 
played with his miniature side console. House 
has created considerable following in this theatre 
for his splendid voice and organ technique. 


W. Remington Welch (Chicago Tiffin) offered 
for his solo the “Evolution of Community Sing- 
ing,” which was conveyed by the aid of illustrated 
slides from the “Stone Age” to the present day 
of walking home from automobile rides. All these 
parodies were played to the tune of “It Ain’t 
Gonna’ Rain No More” and was finally led up 
to the theme, “I’d Walk a Million Miles.” 


Henri A. Keates (Chicago Oriental) offered a 
stunt called “Foolish Questions,” opening with the 
phrase “Where was the Declaration of Independ- 
ence signed?” going into “Way Back When,” also 
“Russian Lullaby” and “Me and My Shadow.” 
The slides on the last two songs were beautifully 
illustrated and one of the best sets ever flashed 
on the screen here yet. The entire part of the solo 
was played to the time of “Dewey Days,” which 
also served as a closing number. 


Jack Martin (Milwaukee, Tower) used for his 
community stunt this week a solo called “All 
in Fun” in which the married folks sang first 
and single ones last using the following songs : 
“Dewey Day,” "Russian Lullaby,” "Hoosier Sweet- 
heart.” and “Positively.” The people here go 
big for Martin’s selections and playing and he 
has become quite a popular man about town 
for it. 

Bernard Cowham (Milwaukee, Oriental) selected 
“Yes, We Have No Bananas,” for this week’s 
organ stunt as the theme for his solo. First he 
opened with comedy talking in person to his 
audience about a new song he just brought over 
from Italy and then started to play the tune 
which caused laughter and amusement. In addi- 
tion he showed the people how Straus, Chopin, 
Wagner and Sousa would play the song if they 
were in his place. This was a very clever stunt 
of unique novelty that went over rather big 
here. Cowham is well liked and should be. 


A. RAYMOND GALLO. 








; v- > ■ 


The Glamour of New York l 


T HE real New York at last, a theme your 
patrons will love, a "big” picture having a 
rare combination of many charms — that is 
what "East Side, West Side” means to you as 
a buyer of entertainment. 

FOX bid high for this best-seller among the 
year’s novels, gave Allan Dwan all the leeway 
he wanted in the making, gave him George 
O’Brien, Virginia Valli, J. Farrell Macdonald 
— and lots of others — waited for them to shoot 
scenes all over New York City — in the air, in 
the water, on the streets, on the roofs, and 


EAST SIDE, WEST 

A WILLIAM FOX DE LUXE SPECIAL 

from Felix Riesenberg’s Novel 


SIDE 


underground — and now brings to you THE 
picture of New York life at last, all sides of 
it! It is truly "East Side, West Side,” the New 
York of to-day for the theatres of the world! 
Love story, fight story, adventure, big business, 
little people’s business, city building, man- 
building — just, in a word, that 
maelstrom of human activities that 
is New York. One of the two 
FOX DE LUXE Specials for 
this year. As fresh and allur- 
ing as a new bank-note! 


ALLAN DWAN Production 



EAST SIDE, WEST SIDE 


with GEORGE O’BRIEN and VIRGINIA VALLI 


F ELIX RIESENBERG gives this intensely human 
story of New York life in his novel, one of the 
best sellers of this season. William Fox, with Allan 
Dwan directing, has seized on this story for a pro- 
duction of size and quality, a de luxe special. George 
O’Brien and Virginia V alii come together again 
(as in "Paid to Love”) . Dwan has done a good 
job — "East Side, West Side” is a picture 
well worth bidding for! 


Cast 

GEORGE O’BRIEN, VIRGINIA VALLI 

J. FARRELL MACDONALD 

JUNE COLLYER, HOLMES HERBERT 

DORE DAVIDSON, EDWARD GARVEY 

SONIA NODALSKY, DAN WOLHEIM 

GORDON MacRAE, FRANK DODGE 

FRANK ALLSWORTH 

HAROLD LEVETT 

JOHN KEARNEY 

JOHN MILTERN 

JOHNNY DOOLEY 


( You know what you are getting!) 


8 VAN BIBBER COMEDIES 
10 IMPERIAL COMEDIES 
8 FOX ANIMAL COMEDIES 
26 FOX VARIETIES 


September 17, 1927 


EXHIBITORS HERALD 


43 



r HIS department contains news, information and gossip on current productions. It aims to supply 
service which will assist the exhibitor in keeping in touch with developments in connection with 
pictures and picture personalities — and what these are doing at the box office. No prophecies on the 
entertainment value of pictures are made. Opinions expressed are simply those of the author or of 
his contributors and the reader is requested to consider them only as such. — EDITOR’S NOTE. 


GRAB THIS IDEA 

HE “Little Cinema” idea broken upon 
the Chicago scene last week by the Mind- 
lins, who’ve been doing the thing in New 
York for some time, has a few good points 
and a lot of weak ones.. The good ones, of 
course, are as good for genuine exhibitors as 
for others. The weak ones can be side- 
tracked by the exhibitor, however, whereas 
the Little Cinema folks can’t very well get 
away from them. It stacks up like this: 

The Playhouse, a small theatre formerly 
devoted to stage plays, is well situated on 
Michigan Avenue, supposedly the “class” 
street of this city. In this place the Mind- 
lins are presenting such pictures as 
“Potemkin” with trick house decoration, 
coffee and cigarettes in the lobby, admission 
prices raised to suit and (this is the impor- 
tant item) good ad copy. Without the lat- 
ter they would have nothing. With the latter, 
and with such good pictures as the commer- 
cial exhibitor has at his disposal, they would 
have everything. They lack the good pic- 
tures, which is tough for them but okay for 
the majority of my readers. 

The show at the Playhouse opens with 
a leader announcing the policy. Whoever 
wrote this is the chief attraction the project 
has to offer, for the gags are good, the atti- 
tude is smart, the effect is excellent. After 
this announcement, which is quite long, 
nothing save a good picture is needed to 
slam the project over with a bang. Then 
they show “Potemkin,” which is the sort of 
thing you’d expect it to be when you are 
told that it carries the hearty endorsements 
of Theodore Dreiser, Fannie Hurst and that 
most deadly of all hearty endorsers, Doug- 
las Fairbanks. And it really isn’t that bad, 
it’s just a badly worn picture of Russian 
manufacture that might have been a knock- 
out had James Cruze produced it with Para- 
mount backing and the Messrs. Beery and 
Torrence at his disposal. It sheds slightly 
less blood than the Battle of Gettysburg and 
imparts the unforgettable impressions of an 
appendectomy. 

However, and I seem to be running to 
howevers this morning, it would be a mighty 
good idea for exhibitors to sign up such men 
as the one or ones who write the ad copy 
and screen announcements for the Play- 
house. They have the rank and file of trailer 
people skinned to death. Apply such talent 
to the individual theatre presentation of pic- 
tures bought in the regular market and you 
can increase your earnings and the prestige 
of your playhouse greatly. 


By T. O. SERVICE 

In closing, don’t worry about a possible 
spread of the Little Cinema idea cutting 
into your gate. 

ANOTHER GILBERT 
OHN GILBERT is quite another and bet- 
ter actor in “Twelve Miles Out.” And he 
has the benefit of that excellent screen foe- 
man, Ernest Torrence, in the bloody and ex- 
citing convolutions of the very broad yarn 
which is the picture. It all works out to 
compose an excellent hour for such blood- 
thirsty individuals as your reporter. 

The story opens in Spain, moves to Hol- 
land, then gets into its stride in New York. 
Gilbert and Torrence are tough eggs who 
have their humorous and their valorous 
sides for relief. Joan Crawford is a tightly 
restrained society girl who gets into and out 
of the mess that the two eager scrappers 
brew. It is a hotly boiling mess, interest- 
ing all the way and ended a bit unexpect- 
edly and quite dramatically. I’d say it is as 
good a picture as anybody should demand 
for the change he passes through the wicket. 

There’s a prohibition angle, of course, but 
it isn’t featured very strongly and if wet or 
dry sees fit to claim the picture as propa- 
ganda the wet or dry is wetter or dryer, as 
the case may be, than even the newspaper 
reporters make them seem to be. 

But I started out to say that Gilbert is 
different in this and so I’ll finish with a rep- 
etition of the statement and the added com- 
ment that I like him a lot better in this 
kind of thing. Of course it doesn’t look 
reasonable when he clouts the towering Tor- 
rence wtih perceptible effect (he doesn’t 
whip him! but at this point in the proceed- 
ings nobody does (or should) care whether 
anything looks reasonable or not. 

UNFAIR 

WENT to the Oriental last week, to see 
Milton Sills in “Framed,” with the un- 
usual and highly objectionable aid of an 
advance report from other parts ringing in 
my ears. I was urged to see the picture by 
a house guest who had seen it in Des Moines 
(the guest invariably pronounced it Dead 
Moines) and liked it so well as to want to 
see it again. And so, we went. What fol- 
lowed was disaster for the guest. 

The story, as you may know, is about a 
fellow who gets all sorts of bad breaks until 
the final fadeout, said breaks including dis- 


honorable discharge from the French army, 
imprisonment for diamond stealing, near- 
death in a diamond mine disaster and kin- 
dred unpleasantnesses. Midway down the 
picture, and later, he has emotional scenes 
with a young lady they tell me is Natalie 
Kingston and it was in these sections that 
the balloon went up. The young folks who 
attend the Oriental theatre took one look at 
Miss Kingston’s slowly blinking eyes, an- 
other at Sills’ intensely sincere expression as 
their lips came slowly nearer until Sills’ 
caress seemed inevitably destined to land 
upon the young lady’s chin (as it did) and 
they shrieked. Sennett never made anything 
that seemed funnier to these young people 
than this love affair. And, of course, there 
is no resisting young laughter when it bursts 
in upon an emotional encounter that isn’t 
hotter than its pseudo-African locale at best. 

Well, as the inveterate story teller says, 
the kids had their way and the picture got 
over big as a comedy. Of course that wasn’t 
the idea at all, and the guest from Des 
Moines promptly decided to believe that all 
the newspaper headlines about Chicago are 
correct, but I get out of the whole incident 
the impression that either (1) it isn't fair 
to run drammers in a theatre patronized 
mainly by people who want to hear a jazz 
band work out, or (2) it isn’t much of a 
picture. 

Which brings up again the subject of parts 
for stars like Sills and Meighan, who has the 
Oriental screen this week and whose expe- 
rience thereupon will be reported to you in 
due course. If the powers that be have a 
little idle time some day when the golf links 
is out of commission or there are no conven- 
tions or conferences to be attended, it 
would be an excellent idea to figure out 
what kind of pictures these adult performers 
should be given. I’ll contribute as a start- 
ing point the statement that I haven’t the 
slightest idea. 

FISHY STUFF 

NE redeeming feature of the film bill 
at the Playhouse (mentioned otherwise at 
beginning of this epistle) was a short fea- 
ture from Metro-Goldwyn-Mayer in which an 
octopus and a giant lobster fought to the 
death after several other members of the 
finny family had done similarly. The title 
of the feature had been lost in the folds of a 
drape that didn’t function as it should, but 
the picture is (if I may use the word in 
talking about a fish picture) a whale. 




44 


EXHIBITORS HERALD 


September 17, 1927 



Paramount is to make another war picture called “The 
Legion of the Condemned,” which will be a sequel to 
“Wings.” Production starts this month with William 
Wellman handling the megaphone. The story is from 
the author of “Wings,” John Monk Saunders. Gary 
Cooper is to be starred in the picture. 

Betty Bronson has finished her first Western, “Open 
Range,” for Paramount, in which she is co-featured with 
Lane Chandler. 

The title of George Jessel’s picture, “The Broadway 
Kid,” for Warners, has been changed to “Ginsberg the 
Great.” 

Frankie Darro, the young F B O star and Tom Tyler 


will be seen together soon in F B O’s Western thriller, 
“The Desert Pirate,” on which production starts at once. 

United Artists has signed Fred Niblo to direct Ronald 
Colman and Vilrna Banky in their last co-starring film, as 
yet untitled. 

“Two Arabian Knights,” a Caddo production for United 
Artists, will have its world premier at Grauman’s Egyp- 
tian theatre in Hollywood on Sept. 23. The picture fea- 
tures Mary Astor, William Boyd and Louis Wolheim. 

Harold Lloyd is now busy in New York filming his 
next picture which is as yet untitled. He is taking a 
large number of New York street scenes. 


Luddy W ill Direct F B O’s 
“ Her Summer Hero ” 

As a result of his work in directing 
‘‘Jake the Plumber,” Edward Luddy has 
been chosen to handle the megaphone on 
‘‘Her Summer Hero.” Actual production 
will start on the picture in about a week. 

The following comes from the F B O 
office. What do you think of it? ‘‘In a 
Moment of Temptation,” ‘‘The Mojave 
Kid” yielding to “South Sea Love” and 
together with “A Legionnaire in Paris” 
and “The Slingshot Kid” “Shanghaied” 
“The Ranger of the North” and aroused 
the indigination of “Jake the Plumber” 
who promises to be a “Harvester” of dol- 
lars for exhibitors. 

“Shanghaied,” a Ralph Ince pro- 
duction, is being shown in the New 
York Hippodrome this week. 

The four features that F B O 
will release in September are, “ The 
Flying U Ranch,” Sept. 4; “ Clancy’s 
Kosher Wedding,” Sept. 17; “In a 
Moment of Temptation,” Sept. 18 
and “The Mojave Kid,” Sept. 25. 
Four of the “Beauty Parlor” series 
will be released in September. 

Frank T. Daugherty, title writer, has 
just been appointed assistant to Randolph 
Bartlett, film and title editor at F B O, ac- 
cording to an announcement from William 
Le Baron, vice president in charge of pro- 
duction. Prior to his affiliation with FBO, 
Daugherty was associated with M-G-M. 


“Student Prince ” Replaces 
“Big Parade” for M-G-M 

After running ever since November, 
1925, at the Astor theatre, “The Big Pa- 
rade” is at last to be taken from the the- 
atre and in its stead, Metro-Goldwyn- 
Mayer will display “The Student Prince 
in Old Heidelberg.” The picture is from 
the operetta, “The Student Prince,” which 
was such a great stage success. The music 
has been acquired for the score for the 
picture. The picture co-stars Ramon 
Novarro and Norma Shearer. 

The huge “Big Parade” electric 
sign on Broadway that has become 
a landmark, almost, has already 
been taken down. 

The next picture for Marion 
Davies as star and for King 
Vidor as director will be “The 


Patsy,” which was a stage success 
two seasons ago. Vidor has re- 
cently completed “ The Crowd,” 
and the star is still working on 
“The Fair Co-ad.” 

Five pictures out of 16 now being pro- 
duced by Metro-Goldwyn-Mayer have New 
York as a locale, thus proving, that so far 
as this country is concerned, New York 
still can lay claim to being the first story- 
city of the land. 

Jacqueline Gadsden and Cecil Holland 
have been added to the cast of “In Old 
Kentucky.” And Marc McDermott has 
been added to the cast of John Gilbert’s 
“Fires of Youth.” 

Dorothy Sebastian, who played opposite 
Tim McCoy in “California,” has again 
been cast with the star, this time to appear 
in “Wyoming.” The picture is to be di- 
rected by W. S. Van Dyke and most of it 
will be filmed in Wyoming. 

F-N Releases 14 Films 
in Next Three Months 

During the months of September, 
October and November, First National 
will release 14 pictures, which to my way 
of thinking is no small achievement. Those 
for September are “Camille,” Sept. 4; 
“The Red Raiders,” Sept. 4; “Smile, 
Brother, Smile,” Sept. 11; “The Life of 
Riley,” Sept. 18; and “The Drop Kick.” 

Pictures for October release 
are: “Rose of the Golden West,” 
“American Beauty,” “The Crystal 
Cup,” “ Breakfast at Sunrise” and 
“No Place to Go.” 

The Four for November are: 
“French Dressing,” with Ben Lyon 
and Claudette Colbert featured; 
“The Gorilla,” the mystery spell- 
binder, starring Murray and 
Kelsey; “The Private Life of 
Helen of Troy” and “The Valley 
of the Giants,” the Milton Sills 
picture from a Peter B. Kyne 
story. 

“Home Made,” the laugh pic- 
ture of Johnny Hines, will have 
been completed by the time you 
read this. Margery Daw plays op- 
posite the grinning comedian, and 
Paul Perez is writing titles for 
the opus. 

Filming has started on Colleen Moore’s 
latest picture, as yet untitled, and Marshall 
Neilan, who gave Colleen Moore her first 


real chance, is directing the picture. The 
story was written by Howard Irving 
Young. 

Production is now being started on 
Richard Barthelmess’ next picture, “The 
Noose,” “Down West McGinty,” with 
Charles Murray in the lead and “The 
Caravan Trail,” with Ken Maynard which 
Charles R. Rogers will produce from the 
original story by Marion Jackson. 

The lease of the Globe theatre, New 
York, where “The Patent Leather Kid” 
is playing, has been extended to January 1. 

Gotham Will Star 
Percy Marmont 

Gotham will star Percy Marmont in 
“The Fruit of Divorce,” which is sched- 
uled to go into production about Oct. 15. 
Either “The Man Higher Up” or “Turn 
Back the Hours” will be the vehicle for 
the second picture in which Marmont is to 
be starred by Gotham. 

We have missed Marmont lately 
and are glad to hear that he will 
soon be seen again. He is now in 
England making a film, but will re- 
turn soon to start work for Gotham. 

The tour of Mrs. Wallace Reid 
with her playlet, “Evidence,” used 
in connection with the picture, “The 
Satin Woman,” in which she stars, 
has been extended to include a 
larger number of cities. Her next 
picture for Gotham will be “Hell 
Ship Bronson,” and production will 
start in January. 

A complete musical score and orchestra- 
tion has been prepared by Joseph Zivelli 
on the theme song, “The Rose of Kildare,” 
from which the Gotham production takes 
its title. This will be issued in addition 
to the cue sheet, on the back of which the 
full musical score has been printed. The 
orchestration includes a piano, cello, violin 
and cornet score, sufficient for the orches- 
tra in any average theatre. 

Paramount Has Heavy 
Production Schedule 

Paramount studios are crowded for 
floor space due to heavy production. Four 
feature pictures are now being produced 
and 11 are slated for early production. 
The five pictures next to be started are 
“The Gay Defenders,” “The Side Show,” 


September 17, 1927 


EXHIBITORS HERALD 


45 


“Red Hair,” “Victory” and an untitled pic- 
ture for Esther Ralston. 

Because of several retakes and 
other delays on “Beau Sabreur,” 
in which Gary Cooper is starred, 
the young him luminary has had to 
relinquish his role opposite Pola 
Negri in her next picture , 
“Rachel.” 

And Fay Wray comes in for a 
share of the same kind of luck. 
She had been cast to appear with 
Adolphe Menjou in his picture, 
“Serenade,” but she will not have 
hnished her role in Emil Jannings’ 
picture, “The Street of Sin,” by 
the time production starts on 
“Serenade,” so Kathryn Carver has 
been cast in her stead. 

Fred Kohler, who is fast becoming one 
of the hardest working heavies in the 
business, has been cast as the villain in 
Richard Dix’s next picture for Paramount, 
“The Gfty Defenders.” Thelma Todd will 
play the feminine lead in the picture which 
is a romance of early California. Gregory 
La Carva will direct. 

Who says Friday the thirteenth is un- 
lucky ! Ruth Lee Taylor, the fortunate 
young lady who has been cast for the 
part of Lorelei in “Gentlemen Prefer 
Blondes,” was born on that so-called ill- 
omened day in the month of January, 1907 
at Grand Rapids, Mich. 

Olive Borden Completes 
“Pajamas” for Fox 

Filming has been completed on “Pa- 
jamas,” Olive Borden’s starring picture for 
Fox. The cast includes Lawrence Gray, 
Jerry Miley and John J. Clark, and J. G. 
Blystone handled the megaphone on the 
picture. Many of the exteriors were made 
in the Canadian Rockies. 

Gray will soon begin work with Vir- 
ginia Valli in “Ladies Must Dress.” Earle 
Fox, who has deserted the ranks of com- 
edians for heavy roles, and Hallman 
Cooley have also been cast for the picture 
and Victor Heerman will direct. Reginald 
Morris prepared the continuity. 

Randall H. Faye is writing an 
original story for Fox to be 
known as “The Girl Down Stairs.” 

“Balaoo,” a mystery tale of the 
jungles, by Gaston Leroux, will 
be produced by Fox with Edmund 
Lowe and June Collyer in leading 
roles. This will be this actress’ 
first leading role. Richard Ros- 
sen, recently placed under con- 
tract by Fox, will do the direct- 
ing. 

/Is soon as Madge Bellamy has 
finished her work in “Very Con- 
fidential,” she will be cast in a pic- 
ture called “Atlantic City,” which 
will be produced by Arthur Ros- 
sen. 

Ted McNamara and Sammy Cohen, the 
comedy warriors in “What Price Glory,” 
have taken to the sea with Frank O’Con- 
nor, the director, to film an untitled pic- 
ture in which the two comedians are cast 
as taxi drivers who become unwilling 
sailors. 


Mary Philbin Is Cast 
By Griffith for U. A. 

D. W. Griffith has signed Mary Philbin 
for the leading role of Princess Eman- 
uella in “A Romance of Old Spain,” which 
is to be Griffith’s next United Artists pic- 
ture. Don Alvarado is playing the male 
lead. 

A tramp steamer has been 
chartered to be used in some of 
the sequences of “Sadie Thomp- 



One of the newest Gotham productions 
is “The Girl From Rio,” in which 
Carmel Myers plays the dancing girl. 
In the lower picture are Richard 
Tucker as Antonio dos Santos, Miss 
Myers as Dolores de Rojas and Wal- 
ter Pidgeon as Paul Sinclair. Tom 
Terriss directed. 

son,” which Gloria Swanson is 
making for United Artists. The 
picture is scheduled for release in 
November. 

United Artists claims that “Sor- 
rell and Son,” being made by Her- 
bert Brenon will have the largest 
number of established star and 
featured player names of any film. 
Here is the cast: H. B. Warner, 
Anna Q. Nilsson, Alice Joyce, 
Louis Wolheim, Mary Nolan, Nils 
Asther, Carmel Myers, Norman 
Trevor, Mickey McBann and Flo- 
belle Fairbanks. 

I wonder if Exhibitors will agree 
with the above statement ; at least 
there is room for argument. 

John Barrymore’s new picture for 
United Artists, “Tempest,” has a change 
of directors. Frank Lloyd had been signed 
to direct it, but he has resigned and Tour- 
jansky has now been chosen to wield the 
megaphone. Lloyd resigned after the 
story was revised, feeling that it was not 
the type of picture suited for him to di- 
rect. The picture goes into production 
Sept. 14. Greta Nissen plays opposite 
Barrymore, and Michael Vavitch and Louis 
Wolheim have important roles. 

“Two Arabian Knights,” in which 
Louis Wolheim and William Boyd are co- 


featured, and in which for the first time 
Mary Astor plays the part of a vamp, 
will be released in September. 

U’s “Les Miserables ” 

Sells Out in New York 

Universal’s film de France, “Les Miser- 
ables,” since its opening the last of August, 
has continued to sell out with receipts 
higher than the normal house capacity. 
According to the home office, extra shows 
are being sandwiched in to take care of the 
crowds. 

Richard Tucker and Lee Moran 
have been added to the cast of 
“ Thanks for the Buggy Ride,” 
which stars Laura LaPlante with 
Glenn Try on in the male lead. 

After what Universal calls a 
frantic search for a typical “Kelly” 
to appear in the farce comedy, 
“The Cohens and Kellys in Paris,” 

J. Farrell McDonald has been 
picked for the part. George Sidney 
has already been cast for the part 
of Cohen. The picture is to go into 
production soon with William 
Beaudine directing. 

Clarissa Selwynne, English stage and 
screen actress, who worked for Universal 
12 years ago, is returning to appear in 
“The Symphony,” Universal’s latest star- 
ring vehicle for Jean Hersholt. She played 
a featured role with Jean in 1917 in 
“Princess Virtue,” a Mae Murray picture. 

Warner Studios Busy 
on 14 Productions 

Every stage in the Warner studios is 
occupied with productions this month, and 
in all 14 productions are in work. 

Clide Cook has again been chosen to 
supply comedy in a Monte Blue picture, 
the next one being “The Comeback,” which 
goes into production soon. According to 
Warners, Cook’s new assignment comes 
as a result of his work in “The Bush 
Leaguer.” 

Universal has loaned Dorothy 
Gulliver to Warners to appear as 
the feminine lead in the support- 
ing cast of Rin-Tin-Tin’s next pic- 
ture, “A Dog of the Regiments.” 
Tom Gallery plays opposite Doro- 
thy in the picture. 

“Powder My Back,” will be the 
name of Irene Rich’s next pic- 
ture to be started as soon as she 
completes “The Silver Slave.” The 
new picture is from the stage 
play, “In Name Only," by Edward 
Justin Mayer. 

As soon as May McAvoy completes “If 
I Were Single,” she will begin work on her 
fourth picture for Warners which has the 
temporary title, “Rebecca O’Brien,” which 
will be shortly changed, as the picture is 
not another Irish-Jewish affair, as the 
title might indicate. 

Screen rights to the stage play, “Glori- 
ous Betsy” have been purchased for the 
next picture for Dolores Costello. It will 
be a costume drama of Napoleonic days. 
Dolores shows up best in such parts, it 
seems to me. 


Capital Financing for Chain Theatre Expansion 

Hieiatre ( 7inandnq 

CORPORATION of AMERICA V/ 

162 North State Street CHICAGO 



46 


EXHIBITORS HERALD 


September 17, 1927 


f THE THEATRE! 

GLAjJ)epartment of Practical Showmanship J 


MONTHLY PROGRAM CALENDAR IS 
ASSET TO GOLDMAN WITH NO COST 


I N a recent issue of the Exhibitors Herald this de- 
partment ran a picture of a monthly calendar used 
by the Lodi theatre, Lodi, Cal. Using the same idea, 
David J. Goldman, manager of the Downer theatre in 
Milwaukee, has developed the monthly calendar into an 
extremely good promotional asset for his theatre. 

The calendar was developed by Goldman because he 
believed that some other type of matter was needed beside 
house organs to attract attention. Lrom a budget stand- 
point, the best feature of Goldman’s calendar is the fact 
that it does not cost the exhibitor one cent to gain a great 
deal of the finest kind of advertising. 

This calendar is printed in two colors, red and black, 
on heavy enameled stock, 11 by 14 inches in size, or 
just about the size a housewife likes best. At the top, 
encompassed by a black border, is a single advertisement, 
2 y 2 inches deep and running the width of the page. In 
return for this space the advertiser pays the theatre an 
amount sufficient to cover completely the cost of printing 
the calendar. 

Beneath this calendar, bordered in red, is the name of 
the theatre and the words “Movie Calendar” followed by 
the explanation “Program for month of.” At the top of 
the calendar proper are the abbreviations for the days of 
the week. Each square of the calendar then contains the 
date of the day in small type, and either a small cut of 
the current attraction or type matter explaining it. 

In this way the calendar tells the housewife at a glance 
that on Eriday, September 30, the Downer theatre is play- 
ing Dolores Costello in “The College Widow,” with Wil- 
liam Collier, Jr. Since the Downer is essentially a family 
theatre, this calendar has actually received a warm wel- 
come from the regular patrons. It permits them to plan 
in advance on attending the theatre during the showing 
of some picture in which they are especially interested. 
An eyelet at the top allows the calendar to be hung up 
in the house ; and Goldman by inquiry has determined 
that most of those distributed have found their way to 
the walls of the homes of Downer patrons. 

Distribution is accomplished through a mailing list and 
by direct lobby distribution from ushers. A large number 
of persons has handed in names to this mailing list, al- 
though the idea is new with Goldman and the first calendar 
dated September. Towards the end of September another 
calendar will be distributed. 

Merchants, quick to realize the value of the calendar 
as an advertising medium, are more than willing to co- 
operate. The plan costs the theatre owner or manager 
nothing save a little time and is a real promotional asset, 
Goldman believes. 

On either side of the calendar are two small panels, 
one of which says, “Save money on your entertainment. 
Buy our thrift coupon books, $6.00 in admission for 
$5.00.” The other panel gives the phone number of the 
theatre and the time schedule for all performances. 


COM 1*1 IMI NTs^PtH 



SINSHEIMER’S 

OlKce Hours 

■ The ONLY PLACE OF ITS KIND in the World" 

St li-.if./u Shoe Fitting System (or the Relief of Deformitiet 

OranJ Mm 

‘ 

■9 

Arche* Mon ..,s and Hammer Toes. Varico.e Veins. Nccvc. Muscular and 

All Fool and Limb Troubles 

K.hmii MS, New Wisconsin Theatre llldg bth and Wisconsin \ve Milwaukee, Wisconsin 

HtSIDENCE 
LtkolSt SO* j 

J 



Phone 

Lakeside 7oS 

SCHEDULE 

Evenings 

Sunday 

Dl REC TION— MILWAUKEE THEATRE CIRCUIT INC 

HOWNED 

THEATER J.V 

DAVID J GOLDMAN -Manager 

MOVIE CALENDAR 

PROGRAM FOR MONTH OF 

Save 

Money 

Eateii jiament ' 

Buy Our 

Thrift 

Books 

19 2-7 SEPTEMBER 1-9-2-7 

SUN | MON. | TUES | WED 

THUR | FRI. 

SAT 

REMINDERS 

P.rluimuiL.s t.miirtuous LABOR DAY-Mon St jh ith 

I WO TO ELEVEN P M 

In. 1,1. .njnoml Ne~ • R.,l Shows Were lw.ee Weekly 

On. I.su. on W..I Th.li and Kn .uid anolhn issue on 
Siilurd.iy and Sunday 

MURPHYS 

M MU L ORt-sSLER - POLLY MORA N 

3 

SMuiUlMS COMEDY 

4 

SAME 

AS 

SATURDAY 

5 6 

7 

8 

9 

10 

DEMPSEY and TUNNEY 

CAN EIGHT • But wait till you sec— 

RICHARD DeX s^w 

& A mr 

Irene Ms 

8USTLK BROWN COMEDY 


THE 

^^UNKNOWN 

Crawford 

Norman 

Kerry 

II 

SAME 

AS 

SATURDAY 

12 13 

14 IS 16 

JOHN GILBERT • “ 

jgg. 

added ANDY GUMP Corned, 

17 

James Oliver Curwood s 

BACK TO GOD S COUNTRY 

RENEE ADOREE 

Robert Fraaer Mitehel Lewis 

Walter Long 

18 

SAME 

AS 

SATURDAY 

19 20 

r AD01PUL M I N 10 1 

21 22 23 

RONALD COLMAN 

VILMA BANKY 

THE IDEAL SCREEN LOVERS 

THE WINNING OF BARBARA WORTH 

HAROLD BELL WRIGHT 

Afternoon 2 

4 and Evening 

Jd\ LLOYD 
HUGHES 

ASTOR 

■■■Bj TORRENCE 
‘^31 FRANCIS 

25 

SAME 

AS 

SATURDAY 

26 27 

m3 STRETCH 

28 29 30 

DOLORES COSTELLO 

"THE COLLEGE WIDOW" 

Wm. Collier. Jr 

ATTRACTIONS COMING SOON 
• THE LONE EAGLE' 

•BLAKE^OF SCOTLAND^ YARD" 

• IS ZAT SO" 

REGINALD DENNY in 
•OUT ALL MIGHT" 

2nd Series of "The Collegians" 


THIS MONTH BEGINS A GREATER MOVIE SEASON ALL THE BIG PICTURES WILL PLAT AT THE DOWNER 



When “Ben-Hur,” the M-G-M production starring Ra- 
mon Novarro, was shown at popular prices at Loew’s 
Stillman theatre, Cleveland, an unusual tieup was made 
with Miller Brothers’ 101 Ranch show. “ Ben-Hur ” ad- 
vertisements were placed on six elephants and two cam- 
els which were seen by more than one hundred thousand 
people during the street parade. Large banners were 
placed in the main tent of the show, and two camels 
were used as a special ballyhoo for the picture. Tieups 
were also made with drugstores which used special win- 
dows, and a special booth was prepared for the Cleve- 
land Industrial exposition. 





September 17 , 192 7 


EXHIBITORS HERALD 


47 


Schine Dedicates 
New Ohio Theatre 
To Town’s Citizens 

One of the worst enemies of any theatre 
is lack of personal interest for the thea- 
tre by its patrons. The theatres that are 
most successful are those that have definite 
personalities just as a person has a per- 
sonality. And when patrons do not have 
a personal interest in a theatre, there is 
tough sledding ahead for the theatre. 

As a first step toward arousing this per- 
sonal interest, Schine Enterprises, Inc., 
upon the opening of its new Ohio theatre 
at Sidney, O., dedicated the theatre to the 
citizens of the town. Such a plan is note- 
worthy. It means that the day the theatre 
was first opened the patrons were given a 
personal interest in the theatre and its suc- 
cess. 

To announce the opening of the theatre, 
a special section of the local newspaper, 
The Sidney Daily News, was published. 
The first page of this section is reproduced 
on this page. In this section numerous 
stories about the theatre were run, thus 
giving the readers a thorough appreciation 
of the new theatre. 

Heuse Organ Copy 

In this section were two short pieces 
which will make excellent copy for your 
house organ. 

The first is entitled “Motion Pictures” 
and is a striking definition : “A wonderful 
new force is abroad in the land. An in- 
fluence which stimulates the imagination, 
which is exciting, gives keenest pleasure, 
and which educates, is such as the motion 
picture. Do you realize the growth of this 
wonderful new art and the possibilities 
which it has? Through the uses of the 
motion picture cameraman, you may travel 
the world over. You may see the wonders 
of nature and learn of all people. You may 
be present at the inauguration of the 
President or work or play with the great- 
est living celebrities. You may visit events 
which make world history. All of this is 
the privilege of the theatregoer today. On 
the 'screen you may see stars of the finest 
magnificence acting from tales which have 
made history or presenting offerings of the 
brilliant writers of today and this age. 
Through pantomine you may watch come- 
dians who make tears turn to laughter and 
chase gloom away. Have you ever stopped 
to think just how much your motion pic- 
ture means in your community? If not, 
center your thoughts on the untiring efforts 
of those in back of the scenes that are 
presented to amuse the persons in every 
walk of life. The screen is the chief edu- 
cator of the foreigner and teaches Amer- 
ican ideals in every land.” 

A Theatre Policy 

The second item is the outlining of the 
policy of the Ohio, and it is a policy worthy 
of any theatre : “Our policy is to present 
an entertainment that will embrace the 
highest productions of the motion picture 
realm combined with the greatest musical 
technique. In the construction of every 
program we will endeavor to offer some- 
thing artistic, something novel, something 
instructive and something amusing, and to 
offer a spirit of unmistaken courteous hos- 
pitality. In fact, the program in the Ohio 
theatre will be always worthwhile.” 

1 — . — 

The value of Hash fronts was proven 
by the Arcadia theatre when it ran “The 
Great Train Robbery,” an F B O pic- 
ture, recently. The generous use of 
stills, oil paintings and a special strip 
across the marquee shown at right 
helped the theatre to gross the biggest 
receipts since it showed “The Birth of 
a Nation.” 


SCH1NES OHIO 
THEATRE SECTION 
SPECIAL EDITION 


UPfjje Utelji o£E?, 


VOL. XXXV. NO. 207. 


SIDNEY. OHIO, WEDNESDAY EVENING. AUGUST 31, 1927 


PRICE 3 CENTS 





OMawtcxx^-nieucucAiL' 

Messers 

J. Myer and L. W. Schine 

NORJ^SHEARER- 


AMD 

Schine 

Enterprises 

INC. 

IN DEDICATING THE NEW 


0 SCHINE 

H iQ 


To The Good People of 
SIDNEY 

wish to express their deep appreciation and sincere thanks for 
the co-operation given them to further this institution and to 
reciprocate by offering to Sidney the Best and Highest Type 
of Clean Entertainment and Amusement 







48 


EXHIBITORS HERALD 


September 17, 1927 


LETTERS 
From Readers 

A forum at which the exhibitor 
is invited to express his opinion 
on matters of current interest. 
Brevity adds forcefulness to any 
statement. Unsigned letters will 
not be printed. 


How Did You? 

ASHLAND, O. — To the Editor : Did 
it ever occur to you that “an Exhibitor” 
weakens his buying power when he boosts 
any brand of pictures in his reports to 
you? — Clark & Edwards, (by Edwards), 
Palace theatre, Ashland, O. 

P. S. — -Here’s one for you : A salesman 
calls on you with a “block” of pictures. 
His price is right. Bear in mind his price 
to you is right. You sign application and 
in three week “High Pressure Salesman” 
drops in and tells you application is re- 
jected — you must pay so and so more 
money. How would you handle this? Then 
ask us, how we handled it/ — Edwards. 


Will Someone Please Reply 

PORTLAND, ORE. — To the Editor : 
Did you ever stop to think that this method 
of finding “box office value” is absolutely 
ridiculous. Just compare the range of per- 
centages on any one picture. They vary 
from 15 per cent to 99 per cent. 

They mean nothing to an exhibitor. — D. 
Silis Cohen, Jr., Burnside theatre, Port- 
land, Ore. 


Some Good Advice 

HARLEM, GA. — To the Editor : Here’s 
a check to cover two years’ subscription to 
The Herald. Please send it to Social 
theatre, Social Circle, Ga. 

Perhaps a word of explanation might 
not be amiss. As you know, the first thing 
I did seven years ago, when I began my 
show was to subscribe for The Herald 
and since that time I have not been with- 
out it. 

My brother, George O. Hatcher, has just 
opened up the Social theatre, Social Cir- 
cle, Ga., and as he is new at the show 
business, I cannot think of a better piece 
of advice I could give him than to sub- 
scribe to the Herald. 

Please start his subscription at once and 
oblige. — Ernest W. Hatcher, Star theatre, 
Harlem, Ga. 


Here’s One for Old-Timers 

TOMBSTONE, ARIZ. — To the Editor: 
The Commercial Club of this city is mak- 
ing a list for historical purposes of the 
players who appeared in the early ’eighties 
in both the Bird Cage Opera House (play- 
ing variety) and the Schieffelin Hall (drama 
and stock) and if in any way you can help 
the organization out along this line, we will 
appreciate it very much. The enclosed 
clipping, will give you a line of thought on 
the subject. Mr. Gardner who is compil- 
ing this data was formerly of the firm of 
Clarke and Gardner who had some Southern 
houses and a couple of roadshows some 
years ago. Mr. Clarke is now an official 
of the Saenger Amusement Company of 
New Orleans. 

Our new show house is about completed. 
— Giacoma Brothers, Crystal theatre, 
Tombstone, Ariz. 

P- S. — Following news item from our 
local paper will give you some idea of the 
actors who have played the local theatres 
in the past: 

“The historic research being conducted 
by the Tombstone Commercial Club in its 
endeavor to locate the names of actors and 


actresses who in the days gone by ap- 
peared on the stages of Tombstone the- 
atres, has added one more name this week, 
that of Theodore Roberts, favorite movie 
actor. 

“Up to date the names of those known 
to have played in the Bird Cage, besides 
the opening cast, only that of Eddie Fay 
and possibly Lotta Crabtree for the Bird 
Cage. 

“In the old Schieffelin Hall the early 
day names definitely fixed at present are 
Charles B. Hanford, Frederick Warde, 
Theodore Roberts and Nellie Boyd, and 
later on there appeared in this old build- 
ing, The Wests Minstrels, the Georgia 
Minstrels, Frank Keenan, Frank Bacon, 
Alice Johnson, Harry Bereford, Murray 
and Mack and Fatty Arbuckle. 

“Any old time programs of either house 
will be welcomed by the Tombstone Com- 
mercial Club.” 

Boston Not Overseated; 
Deluxe Theatres Wanted 

( Continued from page 18 ) 

Operating Co. RIALTO, Roslindale, double fea- 
tures, New England Theatres Operating Co. DUD- 
LEY, Roxbury, double features and vaudeville, New 
England Theatres Operating Co. 

NEW RIVOLI, Roxbury, double features. New 
England Theatres Operating Co. STRAND, Somer- 
ville, double features, Olympia circuit. DAY 
STREET OLYMPIA, Somerville, double features, 
E. M. Loew circuit. APOLLO, Boston. BALL 
SQUARE, Somerville, Locatelli circuit. BELLEVUE 
COMMUNITY, Dorchester. BRIGHTON, Brighton, 
double features, two changes weekly. BROADWAY, 
Somerville. BROADWAY. South Boston. CAPI- 
TOL, Somerville. CAPITOL, Everett. MARK 
STRAND, Everett, double features and vaudeville. 

CAPITOL, Somerville. CENTRAL SQUARE, East 
Boston. CENTRAL, Somerville. CHELSEA, Chelsea. 
DAY SQUARE, East Boston. EVERETT SQUARE, 
Dorchester (Hyde Park). GEM, East Boston. HYDE 
PARK, Hyde Park. IDEAL. Dorchester. INMAN 
SQUARE, Cambridge. LIBERTY, Roxbury. NI- 
AGARA, Roxbury. OLYMPIA, Cambridge. OLYM- 
PIA, South Boston. ORIENT GARDENS, East 
Boston. 

ORPHEUM, Somerville. RIALTO, Everett. RI- 
ALTO, Everett. RIALTO, Roxbury. ROXBURY, 
Roxbury. SHAWMUT, Roxbury. STRAND, Chelsea. 
STRAND, South Boston. SUPREME, Jamaica 
Plain. TEELE SQUARE, Somerville, Locatelli cir- 
cuit. THOMPSON SQUARE, Charlestown. WAR- 
REN, Roxbury. WINTER HILL, Somerville. 

Nine of the theatres play double features. Bos- 
ton has long been noted as the worst offender in 
this matter of double features. However, Boston's 
two most successful theatres, the Metropolitan and 
Loew's State, play single features and presentations. 
The Keith-Albee Boston and Loew's Orpheum like- 
wise play but a single feature, with vaudeville. 
The Olympia circuit frequently plays a single fea- 
ture at some houses. 

Boston's downtown theatres provide between 
40.000 and 45,000 seats while the suburban list 
provides between 50,000 and 55,000. 

Another large group of suburban and com- 
munity theatres outside the area in Map Two, adds 
another 40.000 seats and this area is growing 
rapidly in construction of new theatres. This ter- 
ritory includes most of the immediate suburbs of 
Boston, such as Revere, where a new theatre seat- 
ing 2,000 has just opened; Winthrop, Malden, Med- 
ford, Belmont, Watertown, Waltham, Arlington, 
Newton, Dedham, Quincy, Norwood where a new 
theatre opened this week, Braintree, Weymouth and 
a number of other places. In proportion to the 
population, this last mentioned territory is grow- 
ing more rapidly in seating accommodations than 
the territory closer to the heart of Boston. 


Paramount Offers Free 
“Mats” to Exhibitors 

( Special to the Herald) 

NEW YORK, Sept. 13.— As a 
further service to exhibitors, Para- 
mount announces that it will give 
free to every booker of its 100 per 
cent program for 1927-28 a “mat” 
for newspapers. 

The “mat” is attractively pre- 
pared. At the top will be printed 
in 42 point type a two-line head 
containing the theatre name and 
address. Text matter in large type, 
heads of the stars, and the titles 
of the productions in which they 
appear comprise the subject mat- 
ter of this “broadside.” 


“What Price Glory ” Film 
Shows Sheehan of Fox 
in Ace Showman Role 

( Continued from page 20 ) 

not be dependent on tieups with any 
organizations, associations, government 
departments or other box office 
‘crutches.’ Likewise it is not to be war 
propaganda, or peace propaganda or 
any other kind of propaganda.” 

Before the job of making “What Price 
Glory” was finished, Mr. Sheehan was 
already busy with “7th Heaven” and 
“Sunrise.” Like the war picture, both 
were made under his close supervision. 
He again defied advice when he cast 
Janet Gaynor for the lead in the former, 
with the result that this youngster, who 
has had less than three years experience 
in pictures, has earned stardom. Like- 
wise he backed up F. W. Murnau when 
that director chose her for “Sunrise,” 
and again when George O’Brien was 
given the male lead. 

At this writing “Sunrise” has not yet 
had a public showing but it is significant 
that the director, F. W. Murnau, has al- 
ready been signed to a five year con- 
tract. 

Endowed With Showmanship 

There are a number of men in the 
business who can be credited with one 
outstanding success during the past two 
years. But there are few who within 
that period have been responsible for 
three big pictures and the discovery of 
star-high ability in three unknowns. 

Winfield R. Sheehan’s showmanship is 
something with which he was endowed 
at birth. But its development has been 
due, no doubt, to his newspaper train- 
ing. His keen perception of what con- 
stitutes entertainment is akin to his 
earlier understanding of public opinion. 
His “nose for news” has become a nose 
for new talent and new trends in pic- 
tures. His capacity for working quickly 
and incessantly comes from the days 
when his paper demanded the news “ac- 
curate and first.” (He made good under 
the toughest city editor that ever in- 
fested Park Row.) There are some 700 
former newspaper men in key positions 
in the motion picture industry but only 
one of them is a Winfield R. Sheehan. 

Schenectady Theatres 

Face Over-Seating 

(Special to the Herald) 

SCHENECTADY, Sept. 13.— When it 
comes to the question of being overseated, 
the city of Schenectady, N. Y., with a popu- 
lation of around 100,000, is in the running. 
Figures recently compiled show that one 
out of every four residents must attend a 
theatre each night in the week, if every 
seat is to be filled. There are 20 houses 
in Schenectady and there is one new thea- 
tre in course of construction in the city. 

Arcade Theatre Opens 
Soon with Vitaphone 

(Special to the Herald) 

WEST PALM BEACH, FLA., Sept. 
13. — The Arcade theatre here is open- 
ing with Vitaphone presentations, on 
Oct. 7. The theatre is another of the 
E. J. Sparks’ Enterprises chain of thea- 
tres. 

Vitaphone has 17 new presentations 
available, including four “double” num- 
bers, among which one of the best liked 
is the offering of George Givot and 
Leonard and Hinds. 



September 17, 1927 


EXHIBITORS HERALD 


49 


BOX OFFICE TICKER 



%e HERALD System for determining 
the definite attraction values 
of Motion pictures 


Exhibitors reporting “What the Picture Did For 
Me” supply a percentage rating obtained by dividing 
average daily gross of house record attraction into 
average daily gross of picture being reported on. 
When 10 of these percentage ratings on a picture have 


been received, the average of these 10 percentage 
ratings is entered in “The Ticker.” Each additional 
percentage-rating report received on pictures entered 
is combined with those previously received and the 
new average thus created is entered. 


No Man's Gold (Fox) 82.50% 

Tell It to the Marines (M-G-M) 80.82% 

The Cohens and Kellys (U) _78.007o 

Laddie (F B O) 76.93% 

Don Mike (F B O) 76.76 % 

Irene (F. N.) 76.75% 

Keeper of the Bees (FB,0) 76.69 y 0 

The Calgary Stampede (U) 75.80% 

The Mysterious Rider (Par) 75.80% 

It (Par) 75.27% 

The Fire Brigade (M-G-M) 74.36% 

Johnny Get Your Hair Cut (M-G-M) 73.95% 

The Magic Garden (F B O) 73.17% 

The Great K. and A. Train Robbery ( Fox) -.73.00% 

The Vanishing American (Par) 72.82% 

The Tough Guy (FBO) 72.46% 

Arizona Sweepstakes (U) 72.42% 

Slide, Kelly, Slide (M-G-M) 72.12% 

The Last Trail (Fox) 72.10% 

Chip of the Flying U <U) 72.00% 

The Volga Boatman (P D C) 71.14% 

Flesh and the Devil (M-G-M) 70.11% 

The Winning of Barbara Worth (U. A.) 69.43% 

Let's Get Married (Par) 69.38% 

The Sea Beast (W. B.) 69.30% 

The Bat (U. A.) 69.15% 

The Unknown Cavalier (F. N.) 69.13% 

The Gentle Cyclone (U) 68.81% 

Ella Cinders (F. N.) 68.80% 

The Quarterback (Par) 68.63% 

The Son of the Sheik (U. A.) 68.38% 

The Overland Stage (F. N.) 68.34% 

Tin Hats (M-G-M) 68.21% 

Mr. Wu (M-G-M) 68.09% 

The Scarlet Letter (M-G-M) 67.50% 

The Scarlet West (F. N.) 67.40% 

The Campus Flirt (Par) 67.19% 

The Last Frontier (PDC) 66.78% 

Sea Horses (Par) 66.40% 

The Four Horsemen (M-G-M) 66.30% 

Up in Mabel’s Room (P D C) 66.20% 

Senor Daredevil (F. N.) 66.17% 

Hands Across the Border (FBO) 66.15% 

The Black Pirate (U. A.) 65.94% 

A Regular Scout (FBO) 65.84% 

The Phantom Bullet (U) 65.66% 

Three Bad Men (Fox) 65.42% 

Man of the Forest (Par) 65.09% 

The Devil Horse (P) 64.69% 

We’re in the Navy Now (Par) 64.53% 

His Secretary (M-G-M) 64.50% 

The Kid Brother (Par) - 64.37% 

The Night Cry (W. B.) 64.33% 

While London Sleeps (W. B.) 64.30% 

Corporal Kate (PDC) 64.20% 

Across the Pacific (W. B.) 64.07% 

For Heaven’s Sake (Par) 63.45% 

Skinner’s Dress Suit (U) 62.84% 

Little Annie Rooney (U. A.) 62.83% 

Lone Hand Saunders (FBO) -62.71% 

That’s My Baby (Par) 62.42% 

War Paint (M-G-M) 62.30% 

Brown of Harvard (MlGlM) 61.96% 

The Denver Dude (U) 61.72% 

The Man in the Saddle (U) 61.68% 

Twinkletoes (F. N.) 61.22% 

Tramp, Tramp, Tramp (F. N.) .61.00% 

The Buckaroo Kid (U) 60.94% 

The Texas Streak (U) 60.50% 

Under the Western Skies (U) 60.09% 

The Two Gun Man (F B O) 60.00% 

Behind the Front (Par) 59.94% 

Tony Runs Wild (Fox) 59.78% 

Canyon of Light (Fox) 59.64% 

The Teaser (U) 59 50% 

The Understanding Heart (M-G-M) 59 47 'n 

The Waning Sex (M-G-M) 59.32% 

Sweet Daddies (F. N.) 59.31% 

Wild to Go (FBO) 59.09% 

The Silent Rider (U) 59.00 /o 

The Flaming Forest (M-G-M) 58.83% 

His People (U) 58.71% 

Sally, Irene and Mary (M-G-M) 58 09% 

Clash of the Wolves (W. B.) 57.75% 

The Cowboy Cop (W. B.) 57.72% 

Stranded in Paris (Par) 57.64% 

Winners of the Wilderness (M-G-M) 57.46% 


Forever After (F. N.) 

The Dark Angel (F. N.) 

Private Izzy Murphy (W.B.) 

Forlorn River (Par) 

The Flaming Frontier (U) 

The Wilderness Woman (F. N.) 

Knockout Riley (Par) 

The Temptress (M-G-M) 

Old Clothes (M-G-M) 

Rolling Home (U) 

Upstage (M-G-M) 

Mike (M-G-M) 

The Flying Horseman (Fox) 

The Red Mill (M-G-M) 

Mantrap (Par) 

Men of Steel (F. N.) 

Wild Justice (U. A.) 

The Rain Maker (Par) 

Paradise (F. N.) 

Born to the West (Par) 

Subway Sadie (F. N.) 

It Must Be Love (F. N.) 

The Return of Peter Grimm (Fox) 

Breed of the Sea (FBO) 

The Johnstown Flood (Fox) 

The Palm Beach Girl (Par) 

Kid Boots (Par) 

The Unknown Soldier (PDC) 

Let It Rain (Par) 

Her Big Night (U) 

The Greater Glory (F. N.) 

The Country Beyond (Fox) 


.57.18% 
.57 .14 iQ 
57.OO/0 
.56.92% 
.56.85% 
o6.84% 
.56.7 5 '/q 
.56.73 % 
.56.69% 
.56.58% 
.56.47 /o 
.56.45% 
.56.38% 
56.38% 
.56.30 7 0 
.56.13% 
55.867 o 
.55.72% 
.55.58% 
.55.45% 
.55.25% 
.55.20% 
.55.20% 
.55.14% 
55.08% 
.55.08% 
55.00% 
.55.00% 
.54.27% 
.54.24% 
.54.00% 
.53.91% 


How It Works 

Suppose your average daily gross 0 

n your 

record attraction was $70. That would be 

100 per cent , or the basis on which 

to fig- 

ure your percentage for THE BOX OF- 

FICE TICKER. The following is illustrative 

of this system: 

$ 70.00 

100 % 

69.50 

99 % 

69.00 

98 % 

68.50 

97 % 

68.00 

96 % 

67.50 

95 % 

67.00 

94 % 

66.50 

93 % 

66.00 

92 % 

65.50 

91 % 

65.00 

90 % 

64.50 

89 % 

64.00 

88 % 

63.50 

87 % 

63.00 

86 % 

62.50 

85 % 

62.00 - 

84 % 

61.50 

83 % 

61.00 

82 % 

60.50 

81 % 

60.00 

80 % 

59.50 

79 % 

59.00 

78 % 

58.50 

77 % 

58.00 

76 % 

57.50 

75 % 

57.00 

74 % 

56.50 - 

73 % 

56.00 

72 % 

55.50 

71 % 

55.no 

70 % 

54.50 

69 % 

54.00 

68 % 

53.50 

67 % 

53.00 

66 % 

52.50 

65 % 

52.00 

64 % 

51.50 

63 % 

51.00 

62 % 

50.50 

61 % 

50.00 

50 % 


Hero of the Big Snows (W.B.) 53.90% 

The Road to Mandalay (M-G-M) 53.90y 0 

Variety (Par) 53.637 0 

What Happened to Jones (U) 53.62% 

Aloma of the South Seas (Par) 53.44% 

Tin Gods (Par) 52.86% 

Sweet Rosie O’Grady (Col) 52.72% 

The Barrier (M-G-M) 52.68% 

The Midnight Sun (U) 52.68% 

Kosher Kitty Kelly (FBO) 52.577o 

Poker Faces (U) 52.35% 

Stepping Along (F. N.) 52.23% 

Eagle of the Sea (Par) 51.637 0 

The Prince of Pilsen (P D C) 51.60% 

Whispering Wires (Fox) 51.54% 

Prisoners of the Storm (U) 51.45% 

The Ice Flood (U) 51.43% 

Say It Again (Par) 51.25% 

Sparrows (U. A.) 51.157 0 

Tumbleweeds (U. A.) 51.07% 

Bred in Old Kentucky (FBO) 50.90% 

The Runaway Express (U) 50.82% 

Miss Nobody (F. N.) ...50.47% 

One Minute to Play (F B O) 50.44% 

The Wanderer (Par) 50.36% 

Hogan's Alley (W.B.) 50.25% 

Spangles (U) 50.25% 

Mare Nostrum (M-G-M) 50.22% 

The Blue Eagle (Fox) 49.92% 

The Brown Derby (F. N.) 49.90% 

Padlocked (Par) 49.88% 

The Million Dollar Handicap (PDC) 49.82% 

Out of the West (FBO) 49.80% 

Her Honor the Governor (F B O) 49.76% 

The Arizona Streak (FBO) 49.75% 

The Show Off (Par) 49.73% 

The Ancient Highway (Par) 49 . 40 % 

Hair Trigger Baxter (F B O) 49.40% 

Faust (M-G-M) 48.60% 

Battling Butler (M-G-M) 48.52% 

Whispering Smith (PDC) 48.45% 

Desert's Toll (M-G-M) 48.25% 

The New Commandment (F. N.) 48.08% 

The Still Alarm (U) 47.50% 

Take It From Me (U) 47.50% 

The Waltz Dream (M-G-M) 47.15% 

Wet Paint (Par) 46.81% 

Just Another Blonde (F. N.) 46.80% 

There You Are (M-G-M) 46.77% 

Love ’Em and Leave ’Em (Par) 46.72% 

Paradise for Two (Par) 45.77 % 

Hold That Lion (Par) . 45.43% 

The Marriage Clause (U) 45.25% 

So’s Your Old Man (Par) 45.25% 

The Border Sheriff (U) 45.00% 

Ladies at Play (F. N.) 44.82% 

Partners Again (U. A.) 44.25% 

Midnight Lovers (F. N.) 44.07% 

The Blind Goddess (Par) 43 .88% 

A Little Journey (M-G-M) 43.46% 

Bigger Than Barnums (FBO) 43.27% 

The New Klondike (Par) 43.27% 

Blarney (M-G-M) 43.23% 

Bardelvs the Magnificent (M-G-M) 42.73 % 

Fine Manners (Par) 42.69% 

The Canadian (Par) - 42.60% 

The Duchess of Buffalo (F. N.) 42.45% 

The Old Soak (U) 42.42% 

La Bolieme (M-G-M) 41.95% 

Fig Leaves (Fox) 41.90% 

The Ace of Cads (Par) 41.40% 

Fascinating Youth (Par) 41.29% 

The Love Thief (U) 40.90% 

Miss Brewster’s Millions (Par) 40.79% 

Everybody’s Acting (Par) 40.23% 

The Wise Guy (F. N.) 39.83% 

The Cat’s Pajamas (Par) 39.09% 

Perch of the Devil (U) 37.69% 

Nell Gwyn (Par) 37.54% 

Into Her Kingdom (F. N.) 36.90% 

Steel Preferred (PDC) 34.70% 

You’d Be Surprised (Par) 34.50% 

The Magician (M-G-M) 34.42% 

The Great Gatsby (Par) 34.00% 

Exit Smiling (M-G-M) 33.50% 

Don Juan’s Three Nights (F. N.) 30.80% 

The Amateur Gentleman (F. N.) 30.27% 


50 


EXHIBITORS HERALD 


September 17, 1927 


CLASSIFIED 
Advertising 

Five cents per word, payable in advance. Minimum charge, 

$1.00. Copy and checks should be addressed Classified Ad 
Dept. Exhibitors Herald, 407 So. Dearborn St., Chicago, 111. 

The Recognized N ational Classified Advertising Medium 



Position Wanted 


EXPERIENCED UNION PROJECTIONIST 
— Handle any equipment. Experienced in repairing 
and electrical work. Can go anywhere. Address 
Luverne Kelly, Mitchell, South Dakota. 


YOUNG MAN, 12 years experience Managing, 
Exploitation, Operator, wants permanent job. Ex- 
pert Sign-writer, cut-out and display man. Handle 
any equipment — make any type front or ballyhoo 
you want — use proven ideas in exploitation. Now 
employed but want steady job in medium sized 
town. Salary your best but secondary to per- 
manency. Address Allen, 216 N. Jefferson, 
Springfield, Missouri. 


YOUNG MAN, age 23, single, desires connec- 
tion with theatre where hard work and integrity 
will bring advancement. Have high school edu- 
cation, two years publicity experience, five years 
experience on Power’s and Simplex projectors 
with High Intensity and Reflector arcs. If you 
have an opening for a clean-cut enterprising young 
man, whose capability, reliability and character 
will stand a rigid investigation, address Box 202, 
Exhibitors Herald, 407 S. Dearborn Street, Chi- 
cago, Illinois. 


AT LIBERTY: Theatre Manager; four years 
experience; a live-wire, sober, dependable, reliable 
Press and Exploitation expert. A business builder. 
Best of references. Address Box 203, Exhibitors 
Herald, 407 South Dearborn Street, Chicago, 111. 


VIOLINIST — Brilliant tone. Wife pianist. 
Work in orchestra or as team in picture theatre. 
Large library. State salary. Address Box 204, 
Exhibitors Herald, 407 S. Dearborn Street, Chi- 
cago, 111. 


NON-UNION MECHANIC and PROJECTION- 
IST — Thirteen years experience. Reliable, sober, 
married. Complete machine shop for repair of 
projectors.. Rewind motors. Address V. Groetz- 
inger, 779 Looney Street, Memphis, Tenn. 


ORGANIST: Thoroughly experienced picture 

player. Reliable reference. Complete library; 
steady and sober. Can report at once. State 
hours and salary. Address Hubert Muck, General 
Delivery, Chillicothe, Ohio. 


Theatre For Sale 


SUBURBAN THEATRE in Tampa, Florida. 
300 seats, two Powers machines Mazda equipped, 
three ventilating fans, screen. Highest bidder 
over $1,500. Address Box 347, Largo, Florida. 


FOR SALE: 400 Seat Theatre. Best loca- 
tion in Danville, 111. 42,000 population and 25,000 
to draw from; pavement into city from every 
direction. Terms; quick sale, going West account 
of sickness. 7 day show. Lease to June 15, 
1932. Address W. W. Dye, Realtor, Danville, 111. 


Gift Night Souvenirs 


GIFT NIGHT MERCHANDISE: Over 300 
fine novelties in our large free catalog at genuine 
wholesale prices. Write today. No obligation. 
Address Fair Trading Co., Inc., 307 Sixth Ave., 
New York. 


Banners and Posters 


WANTED: USED POSTERS, Photos, Slides, 
Banners, and Accessories of all kinds. Must be 
in good condition. Will allow liberal credit. Ad- 
dress Theatre Poster Supply Company and Sign 
Exchange, 327 E. Sixth Street, Cincinnati, Ohio. 


FOR SALE: Used posters, photos, slides, ban- 
ners, and all other kinds of accessories on any 
subject — features comedies, searials, save 60% — 
Write for price list. Address Theatre Poster 
Supply Co., and Sign Exchange, 327 East Sixth 
Street, Cincinnati, Ohio. 


Organs For Sale 


SMITH UNIT THEATRE ORGANS: Fac- 
tory rebuilt. Also Wurlitzers, Bartolas and See- 
burg Pitz Organs. All factory rebuilt. Address 
Perfection Theatre Equipment Company, 711 
Wells Street, Milwaukee, Wisconsin. 


F'OR SALE: Bartola Pipe Organ. Used Wur- 
litzer Pipe Organ, model U, very reasonable. 
Cremona Pipe Organ used or new Reproduco Pipe 
Organs. Address S. B. McFadden, Havana, Illi- 
nois. 


Projector Repairing 


HIGH SPECIALIZATION AND GREAT 
SKILL in mechanics — a shop and tools built 
for a purpose — can produce nothing but the best 
of results and satisfaction. This is what Joseph 
Spratler has in conducting his own motion picture 
equipment repair business. Send your work to 
me and satisfaction will be assured. Relief equip- 
ment loaned free. Address me at 12-14 E. Ninth 
Street, Chicago, Illinois. 


BEST REPAIR SHOP in the country for 
overhauling and repairing projection machines, 
ticket machines, motors, etc. Expert workman, 
ship, prompt service, reasonable prices. Movie 
Supply Company, 844 South Wabash Avenue, 
Chicago. 


BIGGEST AND BEST EQUIPPED REPAIR 
SHOP in the South. Expert workmanship guar- 
anteed on all projectors, motors generators, etc. 
Loan mechanism free. Address Monarch Theatre 
Supply Company, Memphis, Tenn. 


Mailing Lists 


21,000 MOVING PICTURE THEATRES show- 
ing population and seating capacity in most cases. 
Price $6 per M. or $50 for the complet list. 
2,100 chain theatres operating from 2 to 150 thea- 
tres @ $20 per M. 1,043 Film Exchanges @ $10 
per M. 222 Manufacturers of studios @ $4 per M. 
452 Moving Picture Machine and Supply Dealers 
@ $8.50 per M. All guaranteed 97% correct. Ad- 
dress Trade Circular Company, 166 W. Adams 
Street, Chicago, Illinois. 


Theatre Chairs 


HERE IS YOUR OPPORTUNITY to obtain 
several lots of used upholstered theatre chairs 
that we have on hand in Spanish leather; guar- 
anteed condition at a very reasonable price. Also 


5 and 7 ply veneer used chairs. Write us your 
needs and we will be pleased to quote you prices 
Address Illinois Theatre Equipment Company. 
12-14 E. Ninth Street, Chicago, Illinois. 


1,000 DANDY UPHOLSTERED chairs twenty 
inches wide and for regulation sloping floor. These 
chairs are from one of Chicago’s finest theatres 
and we will guarantee every chair to be in per- 
fect condition before leaving Chicago. Write for 
exact photograph and exceptional low price. Ad- 
dress C. G. Demel, 845 South State Street, Chi- 
cago, 111. 


SPECIAL: 650 Upholstered leather chairs, 

taken out from one of Chicago’s finest legitimate 
theatres that has been dismantled. These chairs 
are a combination dark red mohair, upholstered, 
panelled back with newly upholstered red imi- 
tation Spanish leather seat to match. The seats 
are one of the highest spring constructed chairs 
that is made by the Andrew Chair Company, at 
very low prices. Address Illinois Theatre Equip- 
ment Co., 12-14 E. Ninth Street, Chicago, Illinois. 


Equipment Wanted 


WE PAY BEST prices for used opera chairs, 
projection machines, ventilating fans, portable 
projectors, etc. Movie Supply Company, 844 
South Wabash Avenue, Chicago. 


WANTED FOR CASH: Two used Brass one 
sheet boards. One three sheet board must be 
cheap. Address Geo. S. Wallace, Potos, Mo. 


Equipment For Sale 


CHICAGO CLEARING HOUSE for Second 
Hand Equipment. Seats, Rebuilt projectors of all 
makes, Screens, Pianos, Organs and other mis- 
cellaneous articles for the theatre. Address Illi- 
nois Theatre Equipment Company, 12-14 E. 9th 
Street, Chicago, Illinois. 


“EVERYTHING FOR THE MOVIES.” Guar- 
anteed Rebuilt Simplex-Powers and Motiograph 
Projectors, Opera Chairs — Generators — Screens, 
etc. Supplies and complete equipments. Lowest 
prices. Cash or easy terms. Special bulletin 
free. Monarch Theatre Supply Co., Memphis, 
Tenn. 


COMPLETE THEATRE EQUIPMENT includ- 
ing 500 opera chairs, two Simplex Projectors, 
Martin Rotary Converter, Screen, Ticket Selling 
Machine, Lightning Changer, Ticket Chopper, etc. 
Address Box 111, Exhibitors Herald, Chicago. 


FOR SALE: Power’s No. 6, motor drive attach- 
ment, new, never used, bought for airdome but 
never opened. First $85.00 takes it. Address 
Isis Theatre, Roseville, 111. 


WHO WANTS THESE BIG BARGAINS? 
Two Powers 6A picture machines, complete, with 
motors, $125 each. Four Motiographs, complete, 
with motors, $100 each. FOB, St. Louis, Mo. 
400 Opera Chairs, Like new, used 3 months. 5 
ply, 19 inches wide, with Hat Wires, American 
Walnut finish, $1.75 each. FOB, Kennett, Mo., 
232 at $1.75. FOB. Caruthersville, Mo. 228 
heavy opera chairs, 17 inches wide, new, never 
used, $2.50 each, FOB, Arlington Heights, 111. 
These prices are V* regular prices. Will accept 
% cash, balance 12 monthly payments. Address 
Sam Lears, 3759 Pinegrove Avenue, Chicago, 
Illinois. 


September 17, 1927 


EXHIBITORS HERALD 


51 


‘What the Picture Did For Me” 

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR 

Copyright, 1927 



Columbia 

KING OF THE PACK: Special cast— A good 
picture that drew a fair business and pleaded. — 
S. H. Rich, Rich theatre, Montpelier, Idaho. — Gen- 
eral patronage. 

FBO 

ARIZONA NIGHTS: Fred Thomson— 100%. 
August 12-13. Another good one from Fred and 
Silver. My last I guess for some time, until he 
gets back in Westerns. He has made a mistake 
and I hope he realizes it before it is too late. 
This pair always did draw for me and whatever 
he gained by his change is a loss to the exhibitor 
who ran his Westerns. I considered this one of 
his best and only wish that he would continue 
to make more like it. Seven reels. — Ray W. Mus- 
selman, Princess theatre, Lincoln, Kan. — Small 
town patronage. 

THE GORILLA HUNT: Special cast— 75%. 
August 22-23. An exceptionally good educational 
picture and pleased my men patrons enough to 
have them tell me how they enjoyed it. The pro- 
moters are to be complimented on their efforts 
and the success of their undertaking. It enlight- 
ened me on this particular subject and above all. 
it drew some extra business. Five reels. — Ray 
W. Musselman, Princess theatre, Lincoln, Kan. — - 
Small town patronage. 

COWBOY COP : Special cast — 65%. August 
26-27. A little better than the average Tyler 
picture. He is not a very good bet for me and 
doesn’t draw as other Western stars. Five reels. 

- — Ray W. Musselman, Princess theatre, Lincoln, 
Kan. — Small town patronage. 

LADDIE: Special cast — 100%. August 28-29. 
A very fine production. Drew better than 
“Keeper of the Bees” and “The Magic Garden.” 
You will note the percentage on this one. In 
fact, it is the first one I have run in over a year 
on which I had to use a shoe horn in order to 
get ’em all inside the doors. I do not recall this 
one ever ran on Broadway at two smacks a seat, 
nor did FBO roadshow it. That’s that. Seven 
reels. — Wm. E. Tragsdorf, Trags theatre, Neills- 
ville, Wis. — Small town patronage. 

LADDIE: John Bowers — While not a special 
it is a very good picture. They all went out 
smiling. Made good on same. Book it and ad- 
vertise. Seven reels. — C. Wagner, Royal theatre. 
Ft. Recovery, O. — General patronage. 

LADDIE: John Bowers — Very good. Much 
better than "The Magic Garden.” Will make you 
new friends. Six reels. — L. C. Bolduc, Bijou 
theatre, Conway, N. H. — General patronage. 

A REGULAR SCOUT: Fred Thomson— 30%. 
August 27. A fine picture, but spoiled by bad 
print. The writer’s boy says he counted the 
stops, due to rotten print, and that they amounted 
to seven. We did not make any money on this. 
However, we think it is the first, but this was 
due to conditions at the present which is not 
near normal. This picture was of course enjoyed 
by the boys. The grown-ups did not like it much. 
Personally, we think it is good. Six reels. — J. S. 
Landry, Columbia theatre, Morganza, La.— Gen- 
eral patronage. 

THE MASQUERADE BANDIT: Special cast— 
65%. August 5-6. Just another Western that 
needs a good comedy to round out your program, 
for Saturday night. Will please some and en- 
tertain the others but you won’t get many favor- 
able comments. This star won’t do business for 


Editor’s Note 

Percentage ratings given by 
exhibitors in reports to this de- 
partment are obtained in the 
following manner: Average 
daily gross of picture reported 
is divided by average daily gross 
of picture holding house record 
to determine relative box office 
value in terms of percentage. 

EXAMPLE: $75 (average 

daily gross of picture reported) 
divided by $100 (average daily 
gross of picture holding house 
record) equals .75 (percentage 
rating given picture in report). 

When a picture has received 
percentage ratings in 10 reports 
it is entered in THE BOX 
OFFICE TICKER with its cur- 
rent gross average indicating 
relative attraction values of pic- 
tures listed therein. 

THE BOX OFFICE TICKER 
appears on page 49. 


me and I am glad that I have finished with these. 
Five reels. — Ray W. Musselman, Princess theatre, 
Lincoln, Kan. — Small town patronage. 

MOTHER: Belle Bennett — 90%. A very good 
picture. Played it three days with excellent re- 
sults. Pleased all who saw it, and had many 
good comments. — J. Brazden, Cobb theatre, Boston, 
Mass. — General patronage. 

SPLITTING THE BREEZE: Tom Tyler— 59%. 
August 20. A good Saturday night picture, but 
not quite up to the Tyler standard. Had opposi- 
tion in form of tentshow, but got a fair share 
of the business. Five reels. — Guy B. Amis, Prin- 
cess theatre, Lexington, Tenn. — Small town pat- 
ronage. 

SPLITTING THE BREEZE: Tom Tyler— 38%. 
August 12. Not nearly as good as the ones with 
Frankie Darro. Just an average program West- 
ern. Five reels. — E. M. Biddle, Strand theatre, 
Paoli, Ind. — Small town patronage. 

THE MAGIC GARDEN: Special cast— 71%. 
August 6. A Gene Stratton-Porter story pre- 
sented to the screen in a beautiful manner. The 
work of the youngsters is splendid and the whole 
cast plays in a convincing manner. Interesting, 
wholesome, no need of any villains, a charming 
story magnificently photographed. Seven reels. — 
G. S. Kenny, Community House, Greenwood, Ind. 
— General patronage. 

THE MAGIC GARDEN : Special cast — -August 
5-6. This will bring you new people. Had more 
favorable comments on this picture than on any 
I ever played, although it’s a very simple little 
picture that pleases ladies only. Six reels. — 


L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

FLASHING FANGS: Ranger — -78%. August 
27. A good outdoor action picture, suitable for 
a Saturday night show. The dog did some good 
acting and pleased most of the fans. Six reels. 

■ — Guy B. Amis, Princess theatre, Lexington, 
Tenn. — Small town patronage. 

FLASHING FANGS: Ranger— July 6. Just 
a fair dog picture. Five reels. — L. C. Bolduc, 
Bijou theatre, Conway, N. H. — General patron- 
age. 

DON MIKE: Fred Thomson — 83%. August 5. 
Consider this above his average, and he and 
Silver King are among my best bets. Seven 
reels. — E. M. Biddle, Strand theatre, Paoli, Ind. 

• — Small town patronage. 

DON MIKE: Fred Thomson — July 20. Good 
as all Thomson’s are. Five reels. — L. C. Bolduc, 
Bijou theatre, Conway, N. H. — General patron- 
age. 

DON MIKE: Fred Thomson — Good picture, 
but not so good as some of the old ones. — S. H. 
Rich, Rich theatre, Montpelier, Idaho. — -General 
patronage. 

RED HOT HOOFS: Tom Tyler — 45%. August 
19. A pleasing Western to fair business. Five 
reels. — E. M. Biddle, Strand theatre, Paoli, Ind. 
— Small town patronage. 

CYCLONE OF THE RANGE: Tom Tyler- 
August 30. This is the best of the last three 
from this star, and drew a few more patrons. 
Five reels. — Ivy D. Arnold, Cresco theatre, 
Cresco, la. — General patronage. 

CYCLONE OF THE RANGE: Tom Tyler- 
Just another Western. — R. K. Lattin, Strand thea- 
tre, Valparaiso, Neb. — General patronage. 

TARZAN AND THE GOLDEN LION: Special 
cast — This picture drew them in and pleased the 
majority. It was a money maker for me on mid- 
week dates. My advice to the small towns is to 
run it. — S. H. Rich, Rich theatre, Montpelier, 
Idaho. — General patronage. 

FLAMING FURY : Ranger — August 3. A fair 
dog picture. Five reels. — L. C. Bolduc, Bijou 
theatre, Conway, N. H. — General patronage. 

MOULDERS OF MEN: Conway Tearle— An- 
other FBO picture that went over fine. A good 
story with a good cast. Frankie Darro did some 
fine acting as the crippled boy. — J. Brazden, Cobb 
theatre, Boston, Mass. — General patronage. 

First National 

ORCHIDS AND ERMINE: Colleen Moore— 
50%. August 5-6. Played this for a Saturday 
picture, but it did not stand up. The flappers 
won’t come and these kind keep the majority of 
men out. Seven reels. — E, A. Rhoades, Grand 
theatre. Story City, la. — Small town patronage. 

ORCHIDS AND ERMINE: Colleen Moore— 
July 22-23. Very clever comedy drama. Pleased 
100 per cent. Six reels. — L. C. Bolduc, Bijou 
theatre, Conway, N. H. — General patronage. 

THE UNKNOWN CAVALIER: Ken Maynard 
— 74%. August 20. Maynard is certainly a great 
rider of horses and puts on a bit of circus action. 
This play was well received. Han action, sus- 
pense, and a good comedy reel by Otis Harlan. 
Had to hold the youngsters down to save the 
roof. Seven reels. — G. S. Kenny. Community 
House, Greenwood, Ind. — General patronage. 

THE UNKNOWN CAVALIER: Ken Maynard 
— June 22. A 100 per cent Western. Say, Ken, 


52 


EXHIBITORS HERALD 


you sure can ride. Mix and Thomson had better 
watch out for this fellow. Tarzan does very 
good work. Six reels. — I.. C. Bolduc, Bijou thea- 
tre, Conway, N. H. — General patronage. 

THE BROWN DERBY: Johnny Hines— 70%. 
September 2-3. An entertaining comedy drama 
that was substituted for “Land Beyond the Law.” 
Hines is a good comedian and his pictures draw 
good business. Then, they usually hit and I like 
to see my patrons come out satisfied. Seven 
reels. — Ray W. Musselman, Princess theatre, Lin- 
coln, Kan. — Small town patronage. 

FOREVER AFTER: Special cast — 65%. Au- 
gust 27. This is a splendid play, well acted, and 
with some good action in spots. The war scenes 
are very good, and the acting of Miss Astor in 
the hospital scene especially well done. She and 
Hughes make a good pair for leads. Seven reels. 
— G. S. Kenny, Community House, Greenwood, 
Ind. — General patronage. 

VENUS OF VENICE: Constance Talmadge— 
70%. August 21. A very satisfactory picture. 
Seven reels. — Homer P. Morley, Princess theatre, 
Buchanan, Mich. — Small town patronage. 

THE GREAT DECEPTION: Special cast— 
49%. A very good picture and pleased all that 
came out to see it. — E. H. Brechler, Opera 
House, Fennimore, Wis. — General patronage. 

RAINBOW RILEY : Johnny Hines — August 
23-24. A good warm weather picture. Light 
but plenty of comedy and action. Should please 
any audience. Seven reels. — Ethel M. Hanson, 
Lincoln theatre, Elm Creek, Neb. — General pat- 
ronage. 

THE OVERLAND STAGE: Ken Maynard- 
August 30-31. Another of Ken’s very good pic- 
tures. If he keeps up his antics and doesn't get 
a double pretty soon we will read one of these 
days that he has broken his neck. Seven reels. 
— Wm. E. Tragsdorf, Trags theatre, Neillsville, 
Wis. — Small town patronage. 

THE STOLEN BRIDE: Billie Dove — August 
28-29. This sure is an excellent picture. The en- 
tire cast is well chosen and each fits into his 
part perfectly. Business was not what it should 
have been. I starved to death on “The Tender 
Hour” and believe it was on account of Ben 
Lyon being starred. This boy is no 6tar and 
the quicker First National realizes the fact, the 
sooner he will quit ruining pictures. I think 
"The Stolen Bride” will go far to establish Billie 



I 



HENNEGAN 

PROGRAM 

COVERS 

a 

Lire Show Man 

and make 
Tour Program 
attractive 

Write for Samples 

The HENNEGAN Co. 
Cincinnati, Ohio 


i 



Dove. Luck to her. — H. G. Stettmund, H. & S. 
theatre. Chandler, Okla. — Small town patronage. 

SEE YOU IN JAIL: Jack Mulhall— Just a 
fair picture with some good comedy in it. Will 
go fairly well. — T. J. Kempkes, Bonham theatre, 
Fairbury, Neb. — General patronage. 

AN AFFAIR OF THE FOLLIES: Special cast 
— July 29. A fine entertainment, but title punk! 
Played one day but would be good for two easily. 
— F. W. Zimmerman, Palace theatre, San Marcos, 
Tex. — Small town patronage. 

THE SILENT LOVER: Milton Sills— June 11. 
A good program picture, but very poor title. 
Pleased the majority of our patrons. Seven reels. 
— L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

McFADDEN’S FLATS: Special cast— August 
27. A real good comedy that makes them laugh 
good and loud. Murray and Conklin do excel- 
lent acting. Seven reels. — L. C. Bolduc, Bijou 
theatre, Conway, N. H. — General patronage. 

NAUGHTY BUT NICE: Colleen Moore — Very 
good, and a good drawing card. — T. J. Kempkes, 
Bonham theatre, Fairbury, Neb. — General patron- 
age. 

SEA TIGER: Milton Sills — August 24. A 
good sea story that was spoiled by some very ob- 
jectionable scenes. Why do they do it ? Six 
reels. — l. C. Bolduc, Bijou theatre, Conway, N. H. 
— General patronage. 

MISMATES: Doris Kenyon— July 16. This is 
a splendid picture. Good acting. Fine enter- 
tainment. It will make the women cry, and 
that’s what they like. Seven reels. — L. C. Bolduc, 
Bijou theatre, Conway, N. H. — General patron- 
age. 

TRAMP, TRAMP, TRAMP: Harry Langdon— 
July 27. A comedy drama with lots of laughs. 
Everybody pleased. Seven reels. — L. C. Bolduc, 
Bijou theatre, Conway, N. H.— General patron- 
age. 

ELLA CINDERS: Colleen Moore— June 20. 
This picture pleased all my patrons. Six reels. — 
L. C. Bolduc, Bijou theatre, Conway, N. H.— 
General patronage. 

THE LOST WORLD: Special cast — July 2. 
If you have not played this do so, as it’s differ- 
ent and will draw, and please most any town 
big or small. Ten reels. — L. C. Bolduc, Bijou 
theatre, Conway, N. H.— General patronage. 

MEN OF STEEL: Milton Sills — Here is a 
real picture — a special. Buy it and make a big 
noise. — A. G. Miller, Lyric theatre, Atkinson, 
Neb. — General patronage. 

TWINKLETOES: Colleen Moore — June 17. 

The poorest Colleen Moore picture we ever played. 
Limehouse stories do not please my patrons. Six 
reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. 
— General patronage. 

SOMEWHERE IN SONORA: Ken Maynard— 
June 4. Very good. Plenty of action. Horseback 
riding, fighting, beautiful scenery. Predict this 
star will pass them all. Six reels. — L. C. Bolduc, 
Bijou theatre, Conway, N. H. — General patronage. 

WINDS OF CHANCE: Special cast — May 28. 
Good. — L. C. Bolduc, Bijou theatre, Conway, 
N. H. — General patronage. 

THE SCARLET WEST: Clara Bow — July 9. 
I call this a poor Indian story. Scenes are too 
drawn out, and too much the same. Seven reels. 
— L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

Fox 

SINGED: Blanche Sweet— 30%. September 2. 
This is one of Fox’s new 1927-28 products and it 
proved to be a very good program picture. Not 
suitable for Sunday or family nights. Seven 
reels. — T. A. Shea, Palace theatre, MeGehee, Ark. 
— General patronage. 

WINGS OF THE STORM: Special cast— 75%. 
August 8-9. A fair dog picture that will please 
the kids. Six reels. — Ray W. Musselman, Prin- 



September 17, 1927 

cess theatre. Lincoln, Kan. — Small town patron- 
age. 

COLLEEN: Madge Bellamy— 80%. August 26. 

A good, breezy Irish race horse picture with just 
enough comedy to keep them laughing. Madge 
doesn’t get a chance to display her usual flirting 
ability, but she always draws for me. Seven 
reels. — Guy B. Amis, Princess theatre, Lexington, 
Tenn. — Small town patronage. 

NO MAN’S GOLD: Tom Mix— 100%. August 
19-20. I guess Tom and Tony are not slipping in 
this town, because we did capacity business on 
this, and they all seemed to be satisfied, from 
their comments. I notice that this is right at 
the top of the ticker. Seven reels. — Ray W. Mus- 
selman, Princess theatre, Lincoln, Kan. — Small 
town patronage. 

NO MAN’S GOLD: Tom Mix— 78%. August 
8-9. A good one from Tom that drew good crowd 
for the first of the week. Six reels. — E. M. Biddle, 
Strand theatre, Paoli, Ind. — Small town patron- 
age. 

THE GREAT K AND A TRAIN ROBBERY: 

Tom Mix — 77%. August 22-23. Here is the Mix 
of old. Dashing, daring, devil-may-care, doing 
hair-raising stunts and giving you thrill after 
thrill. It’s a wow of a Western and drew like a 
house afire. Atta boy, Tom ! Six reels. — E. M. 
Biddle, Strand theatre, Paoli, Ind. — Small town 
patronage. 

THE GREAT K AND A TRAIN ROBBERY: 
Tom Mix — September 1-2. Well, it takes old Tom 
to drag ’em in face of the stiffest opposition any- 
one would care to run up against. Fair week, 
big night fair, roadshow and a couple of big 
dances. However, what do they care for such 
stuff when Tom is doing his stuff. Very good 
picture. Shots of the Grand Canyon not much 
to rave about, but the views along the D. & R. G. 
were beautiful. Six reels. — William E. Tragsdorf, 
Trags theatre, Neillsville, Wis. — Small town pat- 
ronage. 

THE GREAT K AND A TRAIN ROBBERY: 

Tom Mix — Pleased the Mix fans. Five reels. — 
Giacoma Brothers’ Crystal theatre. Tombstone, 
Ariz. — General patronage. 

THE GREAT K AND A TRAIN ROBBERY: 
Tom Mix — Very good. One of Tom’s best, and it 
made many friends for our old standby and 
friend Tom Mix. After playing this picture I 
made a small payment on the mortgage. — S. H. 
Rich, Rich theatre, Montpelier, Idaho. — General 
patronage. 

THE GREAT K AND A TRAIN ROBBERY: 
Tom Mix — August 27. The very best Mix pic- 
ture we have had this season and drew better 
than “Dead Man’s Gold” or “The Canyon of 
Light.” Held my audience with its interesting 
story, comedy, suspense and thrills. Business 
picking up every week now, little by little. Six 
reels. — A. C. Betts, Powers theatre. Red Creek, 
N. Y. — Small town patronage. 

THE FAMILY UPSTAIRS: Virginia Valli— 
85%. August 23-24. A good domestic comedy 
drama. Well liked by all. Admission 10 and 30 
cents. The Chautauqua used it the next week and 
they made money. — Earl N. Conway, Electric the- 
atre, St. Francis, Kan. — General patronage. 

THE FAMILY UPSTAIRS: Special cast— 
August 22-23. Very good picture for any theatre, 
and especially for those catering to family busi- 
ness. My patrons liked it very much. — W. L. 
Crouse, Ideal theatre, Bloomer, Wis. — General pat- 
ronage. 

THE BLUE EAGLE: George O’Hara— 65%. 
August 3-4. Dandy, good action picture. Extra 
good for small town. Seven reels. — : E. M. Biddle, 
Strand theatre, Paoli, Ind. — Small town patron- 
age. 

THIRTY BELOW ZERO: Special cast— 20%. 
August 23-24. Just an average picture. Can not 
say much for it. Lost money and then we bought 
it right. Five reels. — J. A. D. Engesather, Movies 
theatre, Brocket, N. D. — General patronage. 

THIRTY BELOW ZERO: Buck Jones — August 
27. This is one of Buck’s very best. Action, 
comedy, thrills, ’n 'everything. If some of these 
Roof Shouting Outfits ever turned out one as good 
as this they would road show it until hell froze 
over and 10 days on ice. As the title implies, 
there is plenty of snow in it, and is a very good 
one for an extra hot night. Six reels. — William 
E. Tragsdorf, Trags theatre, Neillsville, Wis. — 
Small town patronage. 

THIRTY BELOW ZERO: Buck Jones— Very 
good outdoor picture. Jones does not draw like 
Mix, but his pictures are as good. Fox will not 
give Jones the advertising such as heralds, 24 
sheets, to put him over. Jones, you’re o. k. — S. 
H. Rich, Rich theatre, Montpelier, Idaho. — Gen- 
eral patronage. 

WHISPERING WIRES: Anita Stewart— 58%. 
August 17-18. Excellent mystery drama with lots 



September 17, 1927 


EXHIBITORS HERALD 


53 



DEAR HERALD: 


NELIGH, NEB., September 4, 1927. 


It looks like prosperity was headed for the corn belt and nothing short of Jack 
Frost can head her off. The entire region West of the Mississippi is due for an 
abundant corn crop should this dry, hot weather cotninue, hut a lot hinges on 
whether they get a frost before the corn matures. Especially is this true of Ne- 
braska. 

It has been many years since Nebraska had a better prospect for corn than this 
year and her corn is farther advanced than most states, mainly because she escaped 
the excessive floods in the early spring which enabled farmers to get the corn planted 
earlier than other localities. 

In anticipation of this coming prosperity it behooves us all to put our house in 
order to receive her. Have you remodeled the front of your theatre? Have you 
painted out the fingerprints and other markings on your box office and picture 
frames? Have you dusted off the picture frames in your lobby? Have you re- 
decorated the interior? If not, don't you think it ought to be done? 

We are all too apt to travel in a rut; we get used to doing things in the same old 
way and forget that with a little effort we might materially add to the comfort and 
enjoyment of our patrons and thus add to our box office receipts. Let’s not follow 
the line of least resistance any further, hut let’s astonish the community by dress- 
ing up the theatre and keeping pace with the march of events. 

From what we have seen of the new product this year that is being distributed by 
all the producers it looks like there was a lively season in store for you exhibitors. 
Poor pictures have been made, it is true ; there always will be poor ones, just like 
there will always be poor apples in every barrel, but the bulk of the crop seems to 
come nearer grading No. 1 this season than ever before, and if you exhibitors will 
take advantage of your opportunity and will exploit your pictures in a business-like 
way it would seem that nothing short of a shortage of gas could keep you from plac- 
ing that account on the right side of the ledger. 

How about your short subjects, have you given any special thought to this matter? 
We have heard many theatremen say, “Oh I never mention my comedies and news 
reels in my advertising because they all know I have a comedy and news with each 
program.” If this kind of advertising is logical, why mention any part of your pro- 
gram at all? Why not say, “There will be a show tonight” and let it go at that. 
We will venture the prediction that if you will post a one-sheet of your news reel 
and a set of photographs of your comedy alongside the hilling for your feature and 
note the people who stop to look the billing over you will find better than 50 per 
cent of them will pay more attention to the news and comedy billing than to the 
feature. This will indicate that more importance should be given the short subjects. 
Any good up-to-date news followed by a good two-reel comedy will be worth the 
price of admission regardless of the feature, and oftentimes they pull a weak feature 
through. Well, anyhow, think it over, maybe we are all wet, hut we don’t think so. 

The Herald Fills a Want None Others Do 


Plans have been adopted by Eugene Huse for the remodeling and redecorating of 
the Auditorium theatre at Norfolk, Neb. 

This theatre has been closed since the opening of the Grand some years ago. The 
Granada was opened recently and when the Auditorium is completed and in opera- 
tion Norfolk will be well supplied with theatres, having four in all. The Grand, 
Granada and Lyric are Universal houses, but we understand that the Auditorium 
will be under independent management. When the Auditorium is completed as 
Eugene Huse wants it to be, Norfolk will have another playhouse she can well be 
proud of, for Gene never stops short of the best when he gets started. 

We are looking for some lively times in theatrical matters when the Auditorium 
gets underway. Norfolk has a population of 8,000 or more and it is a safe guess 
that one can find a seat in some of her theatres anytime, and not be crowded for 
room. 

( Continued on following page ) 


of good comedy thrown in. They liked it, and 
said so. Seven reels. — E. M. Biddle, Strand the- 
atre, Paoli, Ind. — Small town patronage. 

WHISPERING WIRES: George O’Brien— Good 
picture, with lots of comedy and action. It will 
please the average “movie” fan very much. — S. H. 
Rich, Rich theatre, Montpelier, Idaho. — General 
patronage. 

THE FLYING HORSEMAN: Buck Jones— 57%. 
August 1-2. Good Western, to fair crowd. Five 
reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — 
Small town patronage. 

THREE BAD MEN: Special cast — 75%. August 
30-31. Drew well, and was well liked. Have no 
complaints and several compliments. Nine reels. 
— J. A. D. Engesather, Movies theatre, Brocket, 
N. D. — General patronage. 

THE COWBOY AND THE COUNTESS: Buck 
Jones — 30%. August 15-16. A good Western, but 
did not draw much of a crowd. Five reels. — 
E. M. Biddle, Strand theatre, Paoli, Ind. — Small 
town patronage. 

CANYON OF LIGHT: Tom Mix — One of Tom’s 
best. We are all for you, Tom, when you make 
pictures like this. — S. H. Rich, Rich theatre, 
Montpelier, Idaho. — General patronage. 

COLLEEN : Madge Bellamy — A good program 
picture, but failed to draw. Fox pictures never 
draw for me on Monday or Tuesday. — J. Brazden, 
Cobb theatre, Boston, Mass. — General patronage. 

CIRCUS ACE: Tom Mix — Gets the people and 
pleases most of them, but not as good as the last 
two he made. — T. J. Kempkes, Bonham theatre, 
Fairbury, Neb. — General patronage. 

THE CIRCUS ACE: Tom Mix — August 27. 
Good, and Mix has a real leading lady for once. 
She fitted the part 100 per cent. Five reels. — 
Mrs. Richard A. Preuss, Arvada theatre, Arvada, 
Col. — Small town patronage. 

SUMMER BACHELORS: Special cast — This 
picture has box office power, but it’s not a spe- 
cial. Lots of kicks. Nothing to it at all. — A. G. 
Miller, Lyric theatre, Atkinson, Neb.— General 
patronage. 

HILLS OF PERIL: Buck Jones — Westerns al- 
ways draw well here. Buck Jones is a good 
Western star and is well liked by both young and 
J . Brazden, Cobb theatre, Boston, Mass. — 
General patronage. 

Gotham 

THE RED KIMONA: Mrs. Wallace Reid — £0%. 
July 28-29. Pick this picture up and play it on 
your poor nights and watch them come in. Boost 
it strong, it is a good picture. Seven reels. — 
E. A. Rhoades, Grand theatre. Story City, la.— 
Small town patronage. 

Metro-Goldwyn-Mayer 

TWELVE MILES OUT: John Gilbert — 45%. 
August 28-29. A little rough for some, but will 
please 90 per cent. Eight reels.— E. H. Brechler, 
Opera House, Fennimore, Wis. — General patron- 
age. 

AFTER MIDNIGHT : Norma Shearer — 40%. 
September 4-5. A nice picture, but not Norma’s 
best. Seven reels.— E. H. Brechler, Opera House, 
Fennimore, Wis. — General patronage. 

AFTER MIDNIGHT: Norma Shearer — 38%. 

September 1. Fair entertainment of the night 
club life in the large cities. Did not please 
Norma’s supporters. Six reels. — T. A. Shea, Pal- 
ace theatre, McGehee, Ark. — General patronage. 
CALIFORNIA : Tim McCoy — 30%. September 

2-3. A good historical Western. Six reels. 

E. H. Brechler, Opera House, Fennimore, Wis. — • 
General patronage. 

THE CALLAHANS AND THE MURPHYS: 

Special cast — 80%. August 26-27. Perhaps a little 
too much near-beer, but the crowd will laugh and 
tell you they enjoyed the show. Nothing in pic- 
ture to be afraid of. Seven reels. — J. A. D. 
Engesather, Movies theatre. Brocket, N. D. — Gen- 
eral patronage. 

THE CALLAHANS AND THE MURPHYS: 

Special cast — 20%. As my name implies, we are 
100 per cent Irish, though if we thought any 
class of that race ever acted in the manner de- 
scribed by Sally Moran and Marie Dresser we 
would certainly deny our nationality. If you are 
Irish and have one spark of Irish pride, do not 
lun this picture. Better still, do not advise your 
acquaintances to even pay to see it. It’s the 
lowest order of filth. I imagine it would go big 
in certain parts of Alabama and with the presi- 
dent of Mexico, and the producer should be re- 
stricted in its direction to the above territories. 
Six reels. T. A. Shea, Palace theatre, McGehee, 
Ark. — General patronage. 

ROOKIES: Special cast — 100%. August 10-11. 

A knockout and a real drawing card, if you have 


a few in the town that have seen it. Otherwise, 
you might have a slim first night, but on the 
second night you better go out and borrow some 
seats ; you’ll need them. Sure gets the laughs and 
the ending is a wow. Seven reels. — Ray W. Mus- 
selman. Princess theatre, Lincoln, Kan. — Small 
town patronage. 

ROOKIES: Special cast — 90%. August 26-27. 
Like all the rest of the exhibitors, will have to 
report it went over big. Seven reels. — E. A. 
Rhoades, Grand theatre. Story City, la. — Small 
town patronage. 

ROOKIES: Special cast — August 29-30. Got 

some awful vulgar scenes that bring forth shouts 
of glee from the persons who thrive on smutty 
stuff. But my patrons are mostly clean minded, 
and I didn’t have the nerve to ask them how 
they liked it. The picture would go over big with- 
out the dirt. Admission 10-20-30c. — F. W. Zim- 
merman, Palace theatre, San Marcos, Tex. — Small 
town patronage. 

ROOKIES : Special cast — One of the best com- 
edies of the year and sold to us at a fair price. 
Lot of laughs and also a good thrill, which is 
what our patrons want. — W. L. Crouse, Ideal 
theatre. Bloomer, Wis. — General patronage. 

LOVERS: Special cast — 60%. August 17-18. 

Played this with a tentshow in town and had 


good patronage. It is better than average. My 
lady patrons fall hard for Novarro. Seven x-eels. 
■ — E. A. Rhoades, Grand theatre. Story City, la.— 
Small town patronage. 

LOVERS: Special cast — August 28-29. After 
reading a pair of adverse reports on this one, we 
were surprised at the many favorable comments 
received from our patrons. The box office state- 
ment shows it as a fair Sunday-Monday offering. 
Seven reels. — Ivy D. Arnold, Creseo theatre, 
Cresco, la. — General patronage. 

FLESH AND THE DEVIL: Special oast— 78%. 
August 24-25. One of the best Metro pictures I 
have ever used. A good plot and plenty of dra- 
matic situations that please. Lots of love scenes, 
but has a good lesson and will please practically 
all. Advertise big and make some money. You 
won’t go wrong. Nine reels. — Guy B. Amis, 
Princess theatre, Lexington, Tenn. — Small town 
patronage. 

THE TAXI DANCER: Special cast — 80%. Sep- 
tember 1-2. The best program of its kind for 
some time. Admission 10 and 30 cents. — Earl N. 
Conway, Electric theatre, St. Francis, Kan. — Gen- 
eral patronage. 

TILLIE THE TOILER: Marion Davies 100%. 
September 1. We ran this one night and it filled 
the house. Not only that, but it pleased them all. 



54 


EXHIBITORS HERALD 


September 17, 1927 


J. C. Jenkins — His Colyum 


( Continued from preceding page) 

Last night the Moon played Harry Langdon in “Tramp, Tramp, Tramp” and, 
judging from the comment one hears on the streets, Harry must have put a crimp 
in the entire audience and tickled the funny bone of every one present. We didn’t 
see the picture because we saw Harry in “Long Pants” recently and were afraid we’d 
go home with the same kind of a headache. One man told us it was the best com- 
edy he ever saw, and that’s saying a lot, for this party is a judge and seldom misses 
a comedy, so we are assuming that “Tramp, Tramp, Tramp” filled all the require- 
ments. 

The Herald Fills a Want None Others Do 

There seems to be considerable criticism of “The Callahans and Murphys.” We 
understand that our Irish friends claim it discredits the race. We saw this picture 
recently and it failed to impress us that way. Sally O’Neil and Marie Dressier shoul- 
dered the burden of putting the picture over, and with us they put it over with a 
wham. We don’t know what Marie’s nationality is, and to us it doesn’t matter, but 
if Sally O’Neil isn’t Irish then the Blarney Stone is a relic of Tombstone, Arizona. 

There were some strong spots in this picture to be sure, and some of the subtitles 
could have been improved upon to considerable advantage and a few objectionable 
expressions left out, but what could one expect from an Irish picnic with three dray- 
loads of beer and Sally and Marie each kissing and making up over a couple of 
steins. No, we can’t see where the Irish could object to this picture any more than 
the Jewish race could object to “The Cohens and Kellys.” They are both pretty 
true to life, and that leaves nothing to kick about. Sally O’Neil can draw what little 
change we have any time she is playing in our locality, and from this time on we 
are going to watch for her, no matter if she’s a Swede. We’ll go and see “The 
Callahans and Murphys” every time we have the opportunity and think none the 
less of the Irish for it. Hurrah for old Erin. 

The Herald Fills a Want None Others Do 

The Moon recently played “Soft Cushions” and further deponent sayeth not, except 
that we wish they would put our friend Doug in more stories like “Let It Rain.” 
Doug is one of our favorites and we hate to see him killed off so early in life. 

The Herald Fills a Want None Others Do 

Frank O’Hara, that Jewish Rabbi who operates the Community theatre at Elgin, 
Neb., has bought a new Chrysler landeau and is starting for Idaho to visit “Fishy” 
Phil Rand and is urging us to go with him. While around home Frank is all right, 
but on a trip like that he needs some level-headed person with him — he is apt to 
forget the day of the week and eat pork on Friday. 

Do you think we had better go? Just think what will happen when the Irish and 
the Idahoans get together. If Fred S. Meyer of Milwaukee and Grasshopper Sprague 
of Goodland, Kan., were going along our duty would be clear. You remember what 
Phil said about those Idaho huckleberries and Mrs. Rand’s huckleberry pies? Well, 
how can one resist? Besides that, Phil has made some rather strong statements 
about the fishing in the Salmon river, and who is going to prove up on these stories 
if we don’t go? Frank can’t fish and Phil could pull the wool over his eyes and 
make him think a six-inch sucker was a ten-pound rainbow. In the interest of truth 
and in justice to the readers of the HERALD we think we better go. Besides that, 
we’ve got hay fever, and Phil says hay fever is unknown in Idaho, but Phil says a 
lot of things, most of which have been proven to be true, and we hope this state- 
ment is true also. Therefore, since you exhibitors are all agreed, and since there 
is so much concern over Frank’s conduct, it is quite likely our next letter will be 
from somewhere out somewhere, but you can rely on its being the truth whatever 
it is. Then after the hay fever season is over it will be Indiana, so you Hoosiers 
know what’s in store for you, for as Bill used to say, “He’ll be in to see you.” 

J. C. JENKINS, 

The HERALD man. 


Tillie very well taken care of by Marion Davies, 
and Fawcett as Simpkins was there and over. 
George Arthur a real Whipple, but I guess no one 
in Hollywood was ugly enough to be Mac. How- 
ever, it was a mighty good comedy drama and it 
did business. Seven reels. — Ray W. Musselman, 
Princess theatre, Lincoln, Kan. — Small town pa- 
tronage. 

TILLIE THE TOILER: Marion Davies — Au- 
gust 17. Very good. Good comments. Six reels. 
— L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

TILLIE THE TOILER: Marion Davies— 

Marion Davies is a good actress, but is not fitted 
for this type of role. In my opinion this is the 
poorest Davies picture I have ever seen. George 
K. Arthur was very good. — J. Brazden, Cobb 
theatre, Boston, Mass. — General patronage. 

WANING SEX: Norma Shearer — 65%. August 
3-4. Good picture and Norma has a following 
here. Not big, but they always show up for her 
pictures. This picture will please, but is not as 
good as some of her others. Seven reels. — Ray 
W. Musselman, Princess theatre, Lincoln, Kan. — 
Small town patronage. 

THE FIRE BRIGADE : Charles Ray — August 
13. The greatest fire picture we ever played. 
Colored film was beautiful. Many outstanding 


points. Eight reels. — L. C. Bolduc, Bijou theatre, 
Conway, N. H. — General patronage. 

THE FRONTIERSMAN: Tim McCoy— August 
31-September 1. A fair action picture. An im- 
probable episode drew some caustic comment from 
the observing patrons. The blood and thunder 
fans made no kicks. Six reels. — Ivy D. Arnold, 
Cresco theatre, Cresco, la. — General patronage. 

SLIDE, KELLY, SLIDE : Special cast — August 
20. A very, very good picture and one which will 
please, and which certainly held my audience. 
Eight reels. — A. C. Betts, Powers theatre. Red 
Creek, N. Y. — Small town patronage. 

THE RED MILL: Marion Davies — This is a 
good comedy. Pleased all who came. Seven reels. 
— L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

TELL IT TO THE MARINES: Special cast— 
July 29-30. This picture has everything to make 
good entertainment. William Haines shares hon- 
ors with Lon Chaney in this picture. The audi- 
ence was pleased 100 per cent. Seven reels. — 
L. C. Bolduc, Bijou theatre, Conway, N. H. — Gen- 
eral patronage. 

THE UNKNOWN: Lon Chaney— Good picture 
where they like Chaney.— T. J. Kempkes, Bon- 
ham theatre, Fairbury, Neb. — General patronage. 


JOHNNY, GET YOUR HAIR CUT: Jackie 
Coogan — June 24-25. Very good, clean picture. 
Everybody pleased. Horse race good. Jackie 
looks real cute with his hair cut. Seven reels. — 
L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

WAR PAINT : Tim McCoy — August 10. A 
very good Indian picture. Very good photography. 
Six reels. — L. C. Bolduc, Bijou theatre, Conway, 
N. H. — General patronage. 

FLAMING FOREST: Antonio Moreno — Excel- 
lent Western of a new type. Had nothing but 
good comments on it. Seven reels. — C. Wagner, 
Royal theatre. Fort Recovery, O. — General pat- 
ronage. 

FLAMING FOREST: Special cast — August 18. 
A Curwood story made into a very good picture, 
and pleased all. Renee Adoree is very good. 
Fine acting from all the cast. — L. C. Bolduc, 
Bijou theatre, Conway, N. H. — General patronage. 

TIN HATS: Special cast — August 22. A good 
comedy, with plenty of laughs, that went over 
good. Well worth playing and seeing. Six reels. 
— L. C. Bolduc, Bijou theatre, Conway, N. H. — 
General patronage. 

TIN HATS: Conrad Nagel — This is a great 
picture. My patrons went wild over it. Best war 
comedy we ever played. Better than “Behind the 
Front.” Seven reels. — C. Wagner, Royal theatre. 
Fort Recovery, O. — General patronage. 

MR. WU : Lon Chaney — August 24-25. Lon 
Chaney’s work in this was as clever as usual, but 
many of our patrons have stated they will not 
come to any more of his pictures in an Oriental 
or gruesome setting. It is getting more and more 
difficult to sell a picture that has not a liberal 
comedy background. Eight reels. — Ivy D. Arnold, 
Cresco theatre, Cresco, la. — General patronage. 

Paramount 

MYSTERIOUS RIDER: Jack Holt— 85%. Au- 
gust 13. A fine, clear-cut Western of a type that 
makes a hit with my patrons, many of whom 
came back the second night. — D. F. Davis, Crystal 
theatre. Silver Creek, Neb. — Small town patron- 
age. 

SERVICE FOR LADIES: Adolphe Menjou— 
87%. August 26-27. This is my first picture on 
Paramount’s 1927-1928 contract. If they all 
measure up to this clean, clever comedy drama, 
I’ll be more than satisfied. Drew big Saturday 
business. Seven reels. — E. M. Biddle, Strand 
theatre, Paoli, Ind. — Small town patronage. 

SERVICE FOR LADIES: Adolphe Menjou— 
12%. August 31. Good picture, but no box 
office appeal here. Menjou at his best. Seven 
reels. — Mrs. Richard A. Preuss, Arvada theatre, 
Arvada, Col. — Small town patronage. 

HOLD THAT UON: Douglas MacLean— 85%. 
August 13. Ran this to good Saturday crowd, 
and it was a riot. Rather slow getting started, 
but the last two reels are fast and furious. 
Seven reels. — E. M. Biddle, Strand theatre, Paoli, 
Ind. — Small town patronage. 

HOLD THAT LION: Douglas MacLean— 50%. 
September 3. Delightful comedy that pleased our 
small audience very much. Six reels. — Clarence 
E. Hopkins, Hopkins theatre. Cotter, Ark. — Small 
town patronage. 

WEDDING BILLS: Raymond Griffith— 35%. 
August 31. First three reels rather slow and un- 
interesting, but last three very good and saves 
the picture. Very good light entertainment. Six 
reels. — T. A. Shea, Palace theatre, McGehee, 
Ark. — General patronage. 

EVENING CLOTHES: Adolphe Menjou — 44%. 
August 31. A feature that pleased my regular 
Wednesday night patrons, and it has a cast that 
should please in most anything. Watch Louise 
Brooks. — D. F. Davis, Crystal theatre. Silver 
Creek, Neb. — Small town patronage. 

RITZY : Betty Bronson — 40%. A mighty poor 
picture and failed to draw. Betty is a fine star, 
but she is being ruined by poor stories. — J. 
Brazden, Cobb theatre, Boston, Mass. — General 
patronage. 

ROUGH HOUSE ROSIE: Clara Bow— 44%. 
August 23. Proper title, rather well produced, 
well acted and directed picture. Will please the 
Bow fans who are rather numerous. Seven reels. 
- — T. A. Shea, Palace theatre, McGehee, Ark. — 
General patronage. 

CASEY AT THE BAT: Wallace Beery— 80%. 
August 27. A baseball comedy that will please 
the men folks and some of the women. While a 
part of it showing the beer scenes of the nineties 
could easily be true, yet the screen would be 
better off without it. To those who did not dis- 
like the drinking, it was as good as "Behind 
the Front,” but Hatton was missed by many. — 


EXHIBITORS HERALD 


55 



September 17, 1927 

D. F. Davis, Crystal theatre, Silver Creek, Neb. — 
Small town patronage. 

GOD GAVE ME TWENTY CENTS: Special 
cast — 31%. August 3. We thought this a mighty 
fine drama, although there are some scenes in it 
we could not recommend for family showing. — 
D. F. Davis, Crystal theatre. Silver Creek, Neb. — 
Small town patronage. 

THE PALM BEACH GIRL: Bebe Daniels— 
20%. August 28. Just as good as any comedy 
feature put out by any producer. Our patrons, 
the few who saw it, did not fail to tell us they 
liked it. Bebe Daniels is liked here. We are 
going to play more of her pictures. Print in 
first class condition, better than prints of much 
newer pictures we get from some of the other 
exchanges. Seven reels. — J. S. Landry, Colum- 
bia theatre, Morganza, La. — General patronage. 

VARIETY : Special cast — 50%. August 24-25. 
My patrons were very enthusiastic about this pic- 
ture and the work of Emil Jannings. I think 
that the photography was about as good as I 
have ever seen in any American made picture, 
and the story is very good, moves along at a fast 
clip and holds the interest. Six reels. — Ray W. 
Musselman, Princess theatre, Lincoln, Kan. — 
Small town patronage. 

YOU’D BE SURPRISED: Raymond Griffith— 
63%. August 13. This is a good picture, al- 
though there are some audiences which will not 
care for same, as it is what I would call a satire, 
a take off on some of the present-day methods 
of police service. Although a murder takes place, 
Griffith as the coroner, smiles his way through 
all difficulties, and captures the villain. Seven 
reels. — G. S. Kenny, Community House, Green- 
wood, Ind. — General patronage. 

YOU’D BE SURPRISED: Raymond Griffith— 
42%. August 27. A very out-of-the-ordinary pic- 
ture that did not draw very well, but seemed to 
please those who did come. Personally I liked it 
much better than the same old program stuff. 
Six reels. — Clarence E. Hopkins, Hopkins theatre, 
Cotter, Ark. — Small town patronage. 

YOU’D BE SURPRISED: Special cast— You 
sure will be surprised at the number of patrons 
who will walk out on this one. This is without 
a doubt the biggest piece of cheese we have run 
in a long time. Takes more than Paramount 
trade-mark to put them over. — R. K. Lattin, 
Strand theatre, Valparaiso, Neb. — General patron- 
age. 

THE QUARTERBACK: Richard Dix— 90%. 
August 20. The best of all the football specials, 
and that’s saying plenty. Brother, if you 
haven’t played this grab it for fall showing and 
mop up. Eight reels. — E. M. Biddle, Strand thea- 
tre, Paoli, Ind. — Small town patronage. 

SOFT CUSHIONS: Douglas MacLean — August 
4-5. For a comedy, this one failed to click. Sun- 
day business was off quite a bit and I think it 
was due to the Oriental atmosphere as shown on 
the accessories. Orientals simply will not draw 
for us. Seven reels. — Ivy D. Arnold, Cresco thea- 
tre, Cresco, la. — General patronage. 

ROUGH RIDERS: Mary Astor — August 22- 
23-24. Beery and Bancroft are a riot. Picture 
pleased almost 100 per cent. I bought this a 
year ago, paid top price, same as “Command- 
ments,” expecting this to be roadshowed. But 
keytown played for regular prices and ruined 
my chances to come out even. This picture will 
make real money if exploited properly, but don’t 
pay more than a Zane Grey picture. — F. W. Zim- 
merman, Palace theatre, San Marcos, Tex. — Small 
town patronage. 

BARBED WIRE: Pola Negri — August 28. 
Good picture of its kind. French and German 
war story. Clive Brook very good. Eight reels. 
— Mrs. Richard A. Preuss, Arvada theatre, Ar- 
vada, Col. — Small town patronage. 

BARBED WIRE: Pola Negri — August 21-22. 
This picture went over in fine shape and was 
well liked. Received quite a few compliments on 
it. — H. G. Stettmund, H. & S. theatre. Chandler, 
Okla. — Small town patronage. 

DRUMS OF THE DESERT: Special cast— 
September 2-3. This one did very good business 
and gave general satisfaction. The author’s story 
with a good comedy background required no 
technicolor, broncho busting, trick roping, or 
circus horse. Far better than the average West- 
ern. Seven reels. — Ivy D. Arnold, Cresco theatre, 
Cresco, la. — General patronage. 

THE POTTERS: W. C. Fields — I got a great 
laugh out of this one. Fields is surely good in 
his role in this picture. It did not draw, due 
to title or something, but those that came liked 
it, and told me so. — S. H. Rich, Rich theatre, 
Montpelier, Idaho. — General patronage. 


THE LAST OUTLAW: Gary Cooper— August 
23. Fair Western, to fair business on our “Two 
for One” program. Story, photography and at- 
tention to details, remove it from the factory 
made class. Six reels. — Ivy D. Arnold, Cresco 
theatre, Cresco, la. — General patronage. 

KNOCKOUT RILEY: Richard Dix— August 
26-27. This one gave general satisfaction. Seven 
reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. 
- — General patronage. 

STRANDED IN PARIS: Bebe Daniels— Au- 
gust 21-22. A good Daniels picture. Pleased her 
fans. Seven reels. — Wm. E. Tragsdorf, Trags 
theatre, Neillsville, Wis. — Small town patronage. 

THE MYSTERIOUS RIDER: Jack Holt- 
Usual Zane Gray Western, and that’s saying a 
lot. Zane Gray and Paramount make good West- 
erns. Play this one up big. — S. H. Rich, Rich 
theatre, Montpelier, Idaho. — General patronage. 

IT: Clara Bow — Drew good business for two 
days. Many favorable comments. — W. L. Crouse, 
Ideal theatre, Bloomer, Wis. — General patronage. 

A KISS IN A TAXI: Bebe Daniels— Rather 
old, but very good. Bebe is a fine star and is 
always sure to give you your money’s worth. — - 
J. Brazden, Cobb theatre, Boston, Mass. — General 
patronage. 

CABARET: Gilda Gray — Good picture for 

Gilda Gray and drew better than her former 
picture.. — T. J. Kempkes, Bonham theatre, Fair- 
bury. Neb. — General patronage. 

THE CANADIAN : Thomas Meighan — Created 
no interest and we have no comments favor- 
able or otherwise. Eight reels. — Giacoma Broth- 
ers, Crystal theatre. Tombstone, Ariz. — General 
patronage. 

SO’S YOUR OLD MAN: W. C. Fields— August 
23-24. I would call this a dandy little small 
town picture, which will surely please the ma- 
jortiy of your patrons. Fields, of course, means 
less than nothing out in the sticks, but the title 
will draw them in. The only complaint I heard 
on it was that the gold sequence was too long 
dragged out. Otherwise everyone seemed pleased. 
Seven reels. — Wm. E. Tragsdorf, Trags theatre, 
Neillsville, Wis. — Small town patronage. 

THE TELEPHONE GIRL: Special cast— Good 
picture for tieup, and will please 75 per cent. 
— T. J. Kempkes, Bonham theatre, Fairbury, Neb. 
- — General patronage. 

Pathe-P D C 

THE CRUISE OF THE JASPER B: Rod La 
Rocque — 20%. August 24. In the class of a two- 
reel comedy. This is our opinion, but the crowd, 
which was small, who witnessed it, seemed to 
enjoy it, judging from the laughs registered. 
Personally we think that this is the most foolish 
picture we ever played. They should not give 
La Rocque such a silly part. He is too much of 
a fine actor to be given such a part as he has in 
this. Six reels. — J. S. Landry, Columbia theatre, 
Morganza, La. — 'General patronage. 

THE YANKEE CLIPPER: Special cast— 50%. 
August 29-31. A wonderful sea story, with an 
excellent cast, who work perfectly. The picture 
is slow in spots, but picks up near the end and 
finishes strong. It is a shame that this picture 
was not more highly advertised, as very few in 
this community had ever heard of it, consequently 
the box office didn’t show any record-breaking 
figures. But the picture is there and will make 
them talk and send their friends. Nine reels. 
— Ray W. Musselman, Princess theatre, Lincoln, 
Kan. — Small town patronage. 

THE NERVOUS WRECK: Harrison Ford— 
75%. August 15-16. A very good comedy drama 
and it drew real well. Not a new theme, but is 
full of entertainment, and I think that the ones 
who have panned this are enthusiasts who paid 
too much for it and gave the picture fits to air 
their feelings. Seven reels. — Ray W. Musselman, 
Princess theatre, Lincoln, Kan. — Small town pat- 
ronage. 

UP IN MABEL’S ROOM: Marie Prevost— 
85%. August 17-18. A real comedy drama that 
will please every one that likes a laugh — and 
how. If you want a real drawing card that is a 
natural, buy this and step on it, it’s there and 
over. I used a trailer and the usual lobby and 
newspaper advertising and they all came in to 
see it. You can’t go wrong on this picture. Seven 
reels. — Ray W. Musselman, Princess theatre, Lin- 
coln, Kan. — Stnall town patronage. 

THE VOLGA BOATMAN: William Boyd— 
70%. August 1-2. A wonderful picture in every 
way, but it didn’t draw like I expected and I 
advertised it in a big way. It may have been 
because I let it get old before I ran it. However, 
there is no kick, as I bought it right and it made 


W 






SAMUEL ZLERLEP 

presents 

A Story of the Rialto’s 
gayest madcap who falls 
awfully hard for a sweet, 
clean hick-town lad. 


All star cast headed by 




MARGUERITE 

DE LA MOTTE 
DONALD KEITH 





PICTURES 
CORPORATION 


SAMUEL Z I ERLEK. f resident 

NEW • V O tk ' 




56 


EXHIBITORS HERALD 


September 17, 1927 


a little money. It is a prestige builder, and I 
would say, run it. Eleven reels. — Ray W. Mus- 
selman. Princess theatre, Lincoln, Kan. — Small 
town patronage. 

THE COUNTRY DOCTOR: Rudolph Schildkraut 
--September 1-2-3. This is very fine. We in- 
vited all the local doctors to be our guests, and 
you know the rest. — Clark & Edwards, Palace the- 
atre, Ashland, O. — General patronage. 

THE LAST FRONTIER: William Boyd — Our 
people are getting fed up on this style of picture. 
Eight reels. — Giacoma Brothers, Crystal theatre, 
Tombstone, Aj’iz. — General patronage. 

Rayart 

THE DEVIL'S ISLAND: Pauline Frederick — 
Our patrons were entertained with this picture 
and Miss Frederick, who is a favorite here, 
pleased her admirers here. Seven reels. — Giacoma 
Brothers, Crystal theatre, Tombstone, Ariz.—Gen- 
eral patronage. 

United Artists 

THE BELOVED ROGUE: John Barrymore — 
26%. Aug-ust 29. Good story of the 14th cen- 
tury period (which our patrons do not appear to 
be interested in). Good acting, but not Barry- 
more s best. If you pay a big price for pictures 
be prepared to get out your check book. Ten reels. 
— T. A. Shea, Palace theatre, McGehee, Ark. — 
General patronage. 

TUMBLEWEEDS: William S. Hart — 100%. 

August 11-12. This is the best picture we have 
played this season. There were many Kansas 
people that knew of this race to Oklahoma and 
knew of this picture having it about correct. 
Eight reels. — Earl N. Conway, Electric theatre, 
St. Francis, Kan. — General patronage. 

NIGHT OF LOVE: Ronald Colman — Very fine 
picture. I did not do a big business, but the pic- 
ture is there just the same.— S. H. Rich, Rich 
theatre, Montpelier, Idaho. — General patronage. 

LOVE OF SUNYA: Gloria Swanson — This pic- 
ture well pleased the better class, but it did not 
draw big for me. Will please in larger towns. — 

S. H. Rich, Rich theatre, Montpelier, Idaho. — 
General patronage. 

Universal 

CAT AND THE CANARY: Laura La Plant«-- 
85%. September 1. A new kind of a picture with 
new kind of thrills. A real mystery thriller that 
is a special. Forrest Stanley gave the patrons 
the surprise of their lives. The entire cast is ex- 
cellent. Book it and boost it. It’s great. Eight 
reels. Mrs. Richard A. Preuss, Arvada theatre, 
Arvada. Col. — Small town patronage. 

LOOKING FOR TROUBLE: Jack Hoxio-70%. 
July 29-30. I don’t know whether to give this 
credit for the business or the Andy Gump comedy 
that I ran with it. It is just a fair Western and 
is classed with the general run of Hoxie’s. 
Five reels. — Ray W. Musselman, Princess theatre, 
Lincoln, Kan. — Small town patronage. 

THE PHANTOM BULLET: Hoot Gibson— 82%. 
August 27. I believe that this is one of the best 
Gibsons that I have ever shown. It certainly did 
go over in fine shape. Drew a big house and 
pleased them all. We made money and were 
pleased. Hoot does some real acting in this one. 

A. mighty fine picture that will please any tame. 
Six reels. Paul B. Hoffman, Legion theatre, 
Holyrood, Kan. — Small town patronage. 

OH BABY: Special cast — 23%. August 17. A 
dandy farce comedy. Have seen a report or two 
on this which censured an undressing scene, but 
our patrons failed to find any fault. — D. F. Davis, 
Crystal theatre. Silver Creek, Neb.— Small town 
patronage. 

PRISONERS OF THE STORM: House Peters— 
20%. August 10. A mighty fine drama, from a 
well known story, but a hot night wrecked out- 
box office, along with a carnival for opposition. — 

D. F. Davis, Crystal theatre. Silver Creek, Neb.— 
Small town patronage. 

THE OLD SOAK: Jean Hersholt — 34%. Au- 
gust 24. A fine melodrama, with some laughs 
and some tears ; just the kind of a show that has 
a personal appeal. The work of June Marlowe, 

taking the part of a chorus girl, is wonderful. 

D. F. Davis, Crystal theatre, Silver Creek, Neb. 

Small town patronage. 

THE OLD SOAK: Special cast — Dandy picture 
to a fair business. — S. H. Rich, Rich theatre, 
Montpelier, Idaho. — General patronage. 

THE ICE FLOOD: Viola Dana — 20%. August 
21. Played this on Sunday ; should have played it 


on Saturday. However, our Sunday patrons 
seemed to enjoy it, and none told us they were 
dissatisfied. Personally, we think that this is a 
fine picture and should please all. Print in good 
condition. Seven reels. — J. S. Landry, Columbia 
theatre, Morganza, La. — General patronage. 

PAINTING THE TOWN: Glenn Tryon— 50%. 
August 21. A very good comedy feature of wise- 
cracks. Six reels without a dull moment. (No 
fooling) Six reels. — Mrs. Richard A. Preuss, Ar- 
vada theatre, Arvada, Col. — Small town patron- 
age. 

THE ICE FLOOD: Kenneth Harlan — This is 
very good show and will please the Saturday 
night crowd. It is a story of the Northern woods 
and has enough rough stuff for them. The scen- 
ery is good and so was the print. Six reels. — 
F. R. Odle, Palace theatre, Meridian, Tex. — Gen- 
eral patronage. 

THE FOURTH COMMANDMENT: Belle Ben- 
nett — 60%. How Universal can call this a spe- 
cial super production goes beyond my compre- 
hension. Just a picture somewhat around or be- 
low the average, with more walkouts than I have 
had recently. Does not entertain the young ele- 
ment at all, and not all of the older by any 
means. Seven reels. — Garden theatre, St. Clair, 
Mich. — General patronage. 

THE PHANTOM OF THE OPERA: Lon Cha- 
ney — 25%. August 15-16. This show was very 
good and the acting of Chaney was excellent. 
The technicolor wasn’t very clear because the 
film was not new. The print was streaked. 
Universal didn’t furnish me the ad matter that 
they said they would. Also the ad matter wasn’t 
the best that they had. This is one reason that 
I didn’t rate the picture any higher. Ten reels. 
— F. R. Odle, Palace theatre, Meridian, Tex. — 
General patronage. 

THE MARRIAGE CLAUSE: Special cast— 47%. 
August 8-9. I consider this one of the finest 
pictures on Universal’s program for 1926-27. It 
is a trifle draggy but there is a superb climax 
with Miss Dove doing some of the most wonderful 
acting I've seen. Business off owing to tentshow. 
— A. N. Miles, Eminence theatre. Eminence, Ky. 
— General patronage. 

THE WHOLE TOWN’S TALKING: Special 
cast — 80%. July 28. Not Universal’s worst by a 
long way. Nothing heavy about it, just good 
wholesome comedy with Edward Everett Hor- 
ton funnier than he was in “Poker Faces.” Sev- 
en reels. — Helen Ulman, Ulman’s Opera House, 
Salisbury, Md. — General patronage. 

THE BORDER SHERIFF: Special east— Aug- 
ust 18-19. Ran this with a Swede play of Val 
Howland roadshow. Packed house. Everybody 
roared and enjoyed “The Border Sheriff.” Tut- 
tle’s stories seem to have good plots. Pee Wee 
Holmes furnished the laughs in this. It’s o.k. — 
Philip Rand, Rex theatre, Salmon, Idaho. — Gen- 
eral patronage. 

WATCH YOUR WIFE: Virginia Valli— June 
18. A good domestic comedy drama that pleased. 
The catchy title drew. Six reels. — L. C. Bolduc, 
Bijou theatre, Conway, N. H. — General patronage. 

MICHAEL STROGOFF: Special cast — Very 
good picture. Color scenes wonderful. Play it 
and advertise it strong. — S. H. Rich, Rich theatre, 
Montpelier, Idaho. — General patronage. 

FAST AND FURIOUS: Reginald Denny— A 
good picture where they like Denny. — T. J. 
Kempkes, Bonham theatre, Fairbury, Neb. — Gen- 
eral patronage. 

LOVE THRILL: Laura LaPlante — Just a fair 
picture. Pleased about 5 per cent. — T. J. Kempkes, 
Bonham theatre, Fairbury, Neb. — General patron- 
age. 

THE SILENT RIDER: Hoot Gibson— June 29. 

A good, clean Western with lots of good comedy. 
Five reels. — L. C. Bolduc, Bijou theatre, Conway, 

N. H. — General patronage. 

PRAIRIE KING: Hoot Gibson — Not as good 
as his last ones, but will please his followers. — • 

T. J. Kempkes, Bonham theatre, Fairbury, Neb.— 
General patronage. 

THE RUNAWAY EXPRESS: Jack Dougherty 
— June 15. A fairly good train drama. Six 
reels. — L. C. Bolduc, Bijou theatre, Conway, N. 

H. — General patronage. 

THE BUCKAROO KID: Hoot Gibson — As usual 
Hoot drew them in and pleased his fans. The 
picture is a fair Western. — S. H. Rich, Rich the- 
atre, Montpelier, Idaho. — General patronage. 

THE CLAW : Special cast — July 13. A good 
mystery story. Five reels. — L. C. Bolduc, Bijou 
theatre, Conway, N. H. — General patronage. 

SPANGLES: Marion Nixon — June 8. A good 
circus picture, well acted and interestingly told. 


Five reels. — L. C. Bolduc, Bijou theatre, Conway, 

N. H. — General patronage. 

THE COHENS AND KELLYS: Special cast— 
June 1. Everybody has reported this good and I 
do the same. That’s all. Seven reels. — L. C. 
Bolduc, Bijou theatre, Conway, N. H. — General 
patronage. 

FIGHTING PEACEMAKER: Jack Hoxie— Like 
all these Blue Streak Westerns there’s too much 
rough stuff and they are all alike. Our patrons 
are fed up on them. We had a complete service 
contract and are nearly through with it. No 
more Universal complete contract for me. Five 
reels. — C. Wagner, Royal theatre, Ft. Recovery, 

O. — General patronage. 

RAMBLING RANGER: Jack Hoxie — August 
31. Very poor Western. Five reels. — L. C. Bol- 
duc, Bijou theatre, Conway, N. H. — General pat- 
ronage. 

Warner Brothers 

FINGER PRINTS: Louise Fazenda— 30%. 
August 30-31. No kicks on this one. Seven reels. 
— E. H. Brechler, Opera House, Fennimore, Wis. 

■ — General patronage. 

SIMPLE SIS: Louise Fazenda — August 31. 
Punk. Have yet to play a Warner classic at a 
profit. They walked out on this. Second day 
was terrible. — F. W. Zimmerman, Palace theatre, 
San Marcos, Tex. — Small town patronage. 

RED HOT TIRES: Monte Blue — A very, very 
good entertaining picture and where Monte Blue 
rides the ties on motorcycle, holds enough sus- 
pense to keep one for awhile. Played to a very, 
very small crowd. Seven reels. — A. C. Betts, 
Powers theatre, Red Creek, N. Y. — Small town 
patronage. 

THE NIGHT CRY: Rin Tin Tin— August 25- 
26. Rinty always draws. I believe this is the 
best in which he has ever appeared. It is chock 
full of the good old hoke and keeps them hang- 
ing onto the seats. Very good. Seven reels. — 
Wm. E. Tragsdorf, Trags theatre, Neillsville, 
Wis. — Small town patronage. 

THE NIGHT CRY: Rin Tin Tin— August 13. 
Old, but terribly good. Held my audience spell- 
bound. Many comments on the good show. Seven 
reels. — A. C. Betts, Powers theatre, Red Creek, 
N. Y. — Small town patronage. 

THE BETTER 'OLE: Special cast — Good pic- 
ture but did not draw as it should have. Paid 
just about three times what it was worth to us. — 
W. L. Crouse, Ideal Theatre, Bloomer, Wis. — 
General patronage. 

State Rights 

THE BLOOD SHIP: Special cast— August 19- 
20. I called this picture a very good sea story 
with plenty of thrills and excitement. I adver- 
tised it with a trailer and most all the ladies 
kept away as they said it was too rough. Those 
that came did not like it. They kill three per- 
sons in this picture, but the men like it. Seven 
reels. — L. C. Bolduc, Bijou theatre, Conway, N. 

H. — General patronage. 

CLOSED GATES: Jane Novak — A fine drama 
that pleased all, and drew a pretty large crowd. 

— J. Brazden, Cobb theatre, Boston, Mass. — Gen- 
eral patronage. 

Serials 

THE SILENT FLYER: Special cast— The first 
four chapters are good and have created quite a 
following that are holding on and I believe will 
continue until the last. Plenty of action in 
every reel and it never slows down at the end, 
with real pull ’em back for a closing. Twenty 
reels. — Ray W. Musselman, Princess theatre, Lin- 
coln, Kan. — Small town patronage. 

Short Subjects 

EDUCATIONAL 

BACHELOR BABIES: Big Boy— These ju- 
venile comedies are well enjoyed, and this one 
has a number of good gags. Two reels. — G. S. 
Kenny, Community House, Greenwood, Ind.- 
General patronage. 

CREEPS: A very good Mermaid comedy with 
spooks and a haunted house, with the big black 
comedian doing his stuff, and action every foot. 

I am sure strong for these comedies, as I have 
never had a poor one. Two reels. — Ray W. 
Musselman, Princess theatre, Lincoln, Kan.— 
Small town patronage. 

IN THE COLD RUSH: Felix the Cat— Very 
good. One reel. — L. C. Bolduc, Bijou theatre, 
Conway, N. H. — General patronage. 


September 17, 1927 


EXHIBITORS HERALD 


57 



“For the Love of Mike” is the release title of the production Robert Kane made for First National under the name of ‘Hell’s 
Kitchen.” At left, from left to right, are Ford Sterling, Hugh Cameron, Claudette Gilbert, Ben Lyon and George Sidney; 
center, Ben Lyon, the star, and Claudette Gilbert, feminine lead; right, Rudolph Cameron and Ben Lyon. 


JOYS OF CAMPING: B ruce Scenic — Some 
very beautiful scenes. Makes you want to! be 
there. One reel. — G. S. Kenny, Community 
House, Greenwood, Ind. — General patronage. 

A MISFIT SAILOR: Billy Dooley — Although 
there is a similarity in Dooley’s comedies, he’s 
got enough action into the windup of this to put 
it over in very good style. Two reels. — G. S. 
Kenny, Community House, Greenwood, Ind. — 
General patronage. 

SHELL SOCKED: Jimmy Adams — A good 
comedy and well received. Two reels. — G. S. 
Kenny, Community House, Greenwood, Ind. — 
General patronage. 

SUNBEAMS: Bruce Scenic — Beautiful scenes 

of clouds and sea. Worth showing. — One reel. 
— G. S. Kenny, Community House, Greenwood. 
Ind. — General patronage. 

WAITING: Lloyd Hamilton — An exceptionally 
good Hamilton. Pleased a big crowd and gave 
them an opportunity for a lot of laughs. Two 
reels. — Ray W. Musselman, Princess theatre, 
Lincoln, Kan. — Small town patronage. 

WHO’S MY WIFE: Lige Conley— Good. Ac- 
tion and laughs a plenty. Two reels. — G. S. 
Kenny, Community House, Greenwood, Ind. — 
General patronage. 

YES, YES, BABBIT: A little too much un- 
derworld. Yes, about 1,000 feet too much. Two 
reels. — J. A. D. Engesather, Movies theatre. 
Brocket, N. D. — General patronage. 

F B O 

ALICE THE BIG LEAGUER: Special cast— 
A real good cartoon. One reel. — Mrs. Richard A. 
Preuss, Arvada theatre, Arvada, Col. — Small 
town patronage. 

BOYS WILL BE GIRLS: Beauty Parlor— 
These two reelers always please. Try them. Two 
reels. — Mrs. Richard A. Preuss, Arvada theatre, 
Arvada, Col. — Small town patronage. 

CHEESE IT : Krazy Kat — An interesting car- 
toon. One reel. — A. C. Betts, Powers theatre. 
Red Creek, N. Y. — Small town patronage. 

EGGED ON : A good comedy with some of 
the best trick photography I ever saw. Advertise 
it big and it will pull business. Two reels. — 
Guy B. Amis, Princess theatre. Lexington, Tenn. 
— Small town patronage. 

HE DONE HIS BEST: August 13. A very 
good comedy. — A. C. Betts, Powers theatre, Red 
Creek, N. Y. — Small town patronage. 

THE LAST ROSE OF SUMMER: Beauty 
Parlor Series — This is a good one. Cookie and 
Kittie are funnier than ever. Two reels. — Mrs. 
Richard A. Preuss, Arvada theatre, Arvada, Col. — 
Small town patronage. 

FOX 

DOWN TO DAMASCUS: A scenic. Average, 
one reel. — J. A. D. Engesather, Movies theatre. 
Brocket, N. D. — General patronage. 

FOX NEWS: No. 84. Contains at the last, 
technicolor scenes of Scottish dances. They were 
beautiful and entertaining. — A. C. Betts, Powers 
theatre, Red Creek, N. Y. — Small town patronage. 

FOX NEWS: No. >86- Dempsey-Sharkey fight 
scenes a frost. Balance of news very good. — 
A. C. Betts, Powers theatre, Red Creek, N. Y. — 
Small town patronage. 

FOX NEWS: No. 88. A very good news. 
Shows scenes of Stillman, Jr.'s wedding. Clear, 
very clear scenes. — A. C. Betts, Powers theatre. 
Red Creek, N. Y. — Small town patronage. 


IT’S A PIPE: Just average. Two reels. — 
J. A. D. Engesather, Movies theatre, Brocket, N. 
D. — General patronage. 

JERRY THE GIANT: A dandy comedy. Will 
strengthen any show. Better than the average 
Fox comedy. Two reels. — Guy B. Amis, Princess 
theatre, Lexington, Tenn. — Small town patron- 
age. 

WINE, WOMEN, SAUERKRAUT: Fair com- 
edy that the patrons seemed to enjoy. Nude 
girl at the end could have been left out. I have 
noticed for some time the directors resort to 
vulgarity for a laugh. It’s high time the pro- 
ducers “can” these evil minded birds. The pat- 
rons who enjoy smut in pictures are such a 
minority that there is no use in catering to 
them. I would suggest the producers go back 
over the records for years and see if the smutty 
pictures were the outstanding successes. Two 
reels. — H. G. Stettmund, H. & G. theatre. Chand- 
ler, Okla. — Small town patronage. 

METRO-GOLDWYN-MAYER 

STING OF STINGS: Charley Chase— An aver- 
age comedy that caused laughs. High class com- 
edy. Two reels. — Mrs. Richard A. Preuss, Ar- 


FILM 

BOARD 

SECRETARIES 

UThesc officers of the Film Boards of Trade 
probably do more than any other agency 
to promote harmony between exhibitor and 
distributor. Here is given one of a series 
of sketches to appear in the HERALD. 


Miss Evelyn McNamee, the genial secre- 
tary of the Cincinnati Film Board of 
Trade, backs up a wealth of capability with 
an engaging smile 
that has endeared 
her to both dis- 
tributors and ex- 
hibitors. 

Miss McNamee 
had her first in- 
troduction to the 
motion picture in- 
dustry in February 
of 1924 when she 
became assistant to 
the secretary of 
the Film Board of 
that time. 

After serving in 
this capacity for 
a period of 'ten 
months, she was promoted to executive sec- 
retary of the board and has functioned in 
that capacity up to the present time. 

Miss McNamee says she is very inter- 
ested in Film Board work and in the en- 
tire industry. And we might add that all 
branches of the trade in the Cincinnati ter- 
ritory are interested in Miss McNamee’s 
efficient service. 


vada theatre, Arvada, Col. — Small town patron- 
age. 

PARAMOUNT 

PARAMOUNT NEWS NO. 1: This newsreel 
is excellent. A real filler for any program. One 
reel. — Mrs. Richard A. Preuss* Arvada theatre, 
Arvada, Col. — Small town patronage. 

PATHE 

HON. MR. BUGG: Special cast — Pathe go- 
ing from bad to worse. Film rental paid on 
this should be refunded, or else get them for 
obtaining money under false pretenses. Two 
reels. — H. G. Stettmund, H. & G. theatre. Chand- 
ler, Okla. — Small town patronage. 

TELLING WHOPPERS: Our Gang— A good 
Gang comedy. Two reels. — Bert Silver, Silver 
Family theatre, Greenville, Mich. — General pat- 
ronage. 

THERE AIN’T NO SANTA CLAUS: A funny 
comedy. Two reels. — Bert Silver, Silver Family 
theatre, Greenville, Mich. — General patronage. 

UNIVERSAL 

AROUND THE BASES: The Collegians— We 
can’t praise these Collegians enough. As good 
as some of these program pictures that are called 
specials. Two reels. — Mrs. Richard A. Preuss, 
Arvada theatre, Arvada, Col. — Small town patron- 
age. 

BENSON AT CALFORD: Collegians Series. 
The first one we ever played and patrons began 
asking for more. Great is the word. Two reels. 
— Mrs. Richard A. Preuss, Arvada theatre, Ar- 
vada, Col. — Small town patronage. 

INTERNATIONAL NEWS: This is considered 
to be in a class by itself, so far as my patrons 
are concerned. No fake stuff, and most of the 
subject matter is very interesting. One reel. — 
Ray W. Musselman, Princess theatre, Lincoln, 
Kan. — Small town patronage. 

MAKING GOOD: George Lewis — These two 
reelers are sure jewels. In a class by themselves. 
More Collegians. Two reels. — Mrs. Richard A. 
Preuss, Arvada theatre, Arvada, Col. — Small town 
patronage. 

TROLLEY TROUBLES: Oswald Cartoon— The 
rabbit is a new one here and was well received. 
One reel. — Mrs. Richard A. Preuss, Arvada thea- 
tre, Arvada, Col. — Small town patronage. 

MIN’S HOME ON A CLIFF: Gump— Not so 
good. Two reels. — A. N. Miles, Eminence thea- 
tre, Eminence, Ky. — Small town patronage. 

MY MISTAKE: Fairly good comedy, one of 
the Excuse Maker series. Two reels. — A. G. Wit- 
wer, Grand theatre. Rainier, Ore. — General pat- 
ronage. 

PRIDE OF PIPEROCK: Pee Wee Holmes— 
Tuttle comedy Western seemed to please major- 
ity. Two reels. — A. G. Witwer, Grand theatre, 
Rainier, Ore. — General patronage. 

THE VULGAR YACHTMAN: Good work 
Nock but comedy put out. Two reels. — Robert 
W. Hines, Hines theatre, Loyalton, S. D. — Gen- 
eral patronage. 

MISCELLANEOUS 

BEWARE: Fair. — Julius W. Schmidt, Grand 
theatre, Breese, 111. — Geenral patronage. 

BOMBS AND BOOBS: Very good and seemed 
to please. Brought the laughs. Try them. Half 
reel. — H. C. Mauler, Liberty theatre, Pleasanton, 
Neb. — Small town patronage. 

KO KO EATS: Not a great laugh producer, 
but clear and amusing. — H. C. Mauler, Liberty 
theatre, Pleasanton, Neb. — Small town patronage. 





58 


EXHIBITORS HERALD 


September 17, 1927 



CHICAGO PERSONALITIES 

■■ - ■ ■■ = By W . W. ,i 


T HINGS are pretty muchly “as is” along the row again, and every- 
body’s happy — at least everyone says he is. But all the exchanges 
went through a strenuous three days following the end of the strike. 
Every exchange was besieged with exhibitors straightening out their 
schedules. Joe Lyon says the F B O offices Monday looked like the hold- 
out at the Oriental on a Sunday night. However, schedules were rear- 
ranged with less difficulty than was expected. 


J ACK MILLER spent so much energy 
during those six showless days, he had 
to spend last week at his summer home in 
Lake Geneva recuperating. When he re- 


turned, he closed his lodge for the winter. 
Tess Heraty, Miller’s assistant, says it will 
take her a long time to catch up on her 
lost sleep. She attended every conference 



G REIVER PRODUCTIONS 

831 SOUTH WABASH AVE., 
CHICAGO, ILL. 


MIDWEST FILM CO. 
OF INDIANA 

218 Wimmer Bldg., Indianapolis 


An Exhibitor Visitor 


When Mrs. Frank Paul was in 
Chicago last week buying equip- 
ment for her new 820 seat Marvel 
theatre at Carlinville, 111., she 
visited the National Theatre Sup- 
ply Company offices. The three 
gentlemen, all connected with Na- 
tional, appearing with her are Left 
to right: T. J. Major, P. L. Lan- 
dis and L. H. Walters. Mrs. 
Paul’s theatre is being recon- 
structed after it was burned last 
year, and will cost around $60,000. 
It will open the latter part of 
November. (Herald photo.) 


and they lasted until about six in the morn- 


All out for the film row golf tournament! 
The big day is Friday, and the place is 
Olympia Fields. Len Ullrich says that a 
large number of film golfers has signed 
up, so it looks like a big day. To report 
this epic of the greens, we have been brush- 
ing up on golf for the last few days, and 
we are all set to report a lot of birdies and 
eagles. And now that we know the differ- 
ence between the two, we hope there will 
be a number of them made. Who’s going 
to be the Bobby Jones of the film row? 
Well, we’ll know Friday night. 

* * * * 

H. O. Duke, manager of the physical 
handling department for Pathe, was in town 
Monday, Tuesday and Wednesday of last 
week installing a new booking system. 

* * * 

Terry Abrams says that bookings for the 
Dempsey-Tunney fight pictures are coming 
in fine. Beck’s three loop theatres will 
show the pictures in Chicago at a $.75 ad- 
mission. 

* * * 

Don Eddy, special representative for 
Harry Langdon productions, stopped off in 
Chicago last Tuesday on his way to New 
York. 

* * * 

Tess Heraty enjoyed a short visit 
Wednesday from Clare Foley, former sec- 
retary of the Omaha Film Board of Trade, 
when she stopped off on her way to Pitts- 
burgh, where she will take up similar duties 
there. 

jji ^ 

Harry Lorch left Saturday for New York 
where he was called to a home office con- 
ference. 

* * * 

Joe Mazetis, Pathe booker, has left Chi- 
cago for Kansas City to take up similar 
duties as booker there. 

* * * 

Since Max Slatt, of the Orpheum theatre, 
had his car stolen while it was parked on 
the row, exchangemen are now a little more 
careful about locking their cars. But Max 
was lucky. The police found his car some 
place in the vicinity of Whiting, Ind. 

* * * 

If anyone wants the lowdown on a par- 
ticular cab company in Chicago, go to Max 
Swartz, M-G-M salesman. He can give you 
all the details. Since a cab smashed the 
front bumper on his car several weeks ago, 
he has been spending most of his time in 
legal tilts with the cab company. Max says 
he is going to get a new bumper if he has 
to keep after them until Gabriel toots his 
trumpet. Max has my sympathy for I have 
just had a striking experience in a cab of 
the same hue, myself. (The word “strik- 
ing” has a double meaning.) 

* * * 

In making a tour of the Middlewest, 
Publix district managers, Schnider and 
Crabdell, stopped off in Chicago last week. 




Clearly Reflected 

at tbe box-office 

If your patrons are enjoying faultless 
screen quality you are projecting prints 
on Eastman Positive made from originals 
on Eastman Negative. 

Always specify Eastman prints, and 
look for the words "Eastman Kodak” in 
the transparent margin. For Eastman 
screen quality is clearly reflected at the 
box-office. 


EASTMAN KODAK COMPANY 

ROCHESTER, N. Y. 







Hays Calls Irade rractice Conference 



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Form 120 1 


Class of*Service 

This is a full-rate 
Telegram or Cable- 
gram unless its char- 
acter is indicated by 
a symbol in the check 
or in the address? 


UNION 


SYMBOLS 

BLUE 

Day Letter 

N1TE 

Night Message 

NL 

Night Letter 

ICO 

Deferred 

CLT 

Cable Letter 

WTT 

Week End Letter 


NEWCOMB CARLTON. PRESIDENT 


J. C. WILLEVER. FIRST VICE-PRESIDENT 


The filing time as shown in the date line on full-rate telegrams and day letters, and the time of receipt at destination as shown on all messages, is STANDARD TIME. 

A42C FKO 35 1 EXTRA 

QX NEWYORK NY 1121A SEP 19 1927 

EDITOR 

EXHIBITORS HERALD 

THE GARDEN OF ALLAH IS DOING MORE BUSINESS AT THIS THEATRE AT ADVANCED 
PRICES THAN THE MERRY WIDOW OR TELL IT TO THE MARINES STOP TELL YOUR 
READERS THIS IS ANOTHER METRO GOLDWYN SMASH 

MANAGER EMBASSY THEATRE 
NEWYORK 

1047A 




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)L. XXXI, No. 2 


Entered as second-class matter, August 20, 1917, at 
1879. Published weekly at 407 South Dearborn St., 


the Post Office at Chicago, III., under the act of March 3, 
Chicago. Subscription $3.00 a year. Single copies, 25 cents. 


September 24, 1927 






Hillside 


Jamaica 

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Robert M»i*ton 

i -equipped/ 

\ As an outstanding 
unriyalled.matchless 
/musical attraction - 
Robert Morton Su— 
J prcmacy is evident in. 
its selection by the 
Nations most success 
full Showmen. 


Robert Morton Organs 
are built in Styles and Sixes 
to suit- every type of • • ■ • 
theatre, lar^e °* small. 


Mffii Mootfii Organ G* 


SanFrancisco 

168 Golden Gate 


N ew York. Chicago Los Angeles 

624 So.MicKijaiv iqi4 SoVermont 


IS 6o Broadwa’ 


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September 24, 1927 


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EXHIBITORS HERALD 




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EXHIBITORS HERALD 


September 24, 1927 



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D O you hear ’em rave? RAVE!— that’s the word! “EXTRj 
M artin in the New York World. About “The Cat and th 
ling Long-Run Special. “AMAZING!” says Fred Hall in the Ne 1 
Cat and the Canary.” “HAIR-RAISING!” says Dorothy Herzc 
“INSPIRED-MOST SUCCESSFUL! ’’says JohnS. Cohen inTh 
LAUGHS, AND PIERCING SCREAMS!” says Donald Th 
Telegram. “SCREAMING SUCCESS!” says Herbert Cruicksh 
graph. “ SHIVERS, THRILLS, AND HECTIC SCREECHES 
says Betty Colfax in the New York Graphic. All about “Th 
picture that shouts “We told you so!” YESSIR! WE TOL1 
RUNS TOLD YOU BY THEIR RUSH TO GRAB UNL 
This is Universal’s year! The biggest of Super - Specials, Bi 
be specials in any other hands, Super-Shorts proven by PERF< 
Critics are raving! The Big Gun Exhibitors are raving! W< 

Sitting on Top of the World— Th* 


September 24, 1927 


EXHIBITORS HERALD 


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ORDINARY ! ” says Quinn 
Canary.” Universal’s start' 
fork Times. About “The 
n The New York Mirror. 
Mew York Sun.“THRILLS, 
npson in The New York 
ilk in The New York Tele- 
IOM THE AUDIENCE!” 
Oat and the Canary.” The 
fOU! THE BIG FIRST 
KRSAL CONTRACTS! 

5un Jewels that would 
tMANCE! The Big Gun 
1 raving ! No wonder — 

t’s Universal! 



6 


EXHIBITORS HERALD 


September 24, 1927 


Tiffany acquires 

4f Jack London Sea Stories 




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JACK LONDON — writer of vivid, pulsating, daring and 
fascinatingly brutal drama of life — whose readers are 
numbered by the millions throughout the civilized world 
— whose stories dig into the depths and bring forth ro- 
mance, love and adventure from the dark and hidden 
places of land and sea. 

Casts are now being selected for these great Jack London 
epics — players of renown in keeping with the tradition 
established by Tiffany — Quality and real entertainment. 

Four sure-fire box office attractions for every theatre. 




X 


\\ 


TIFFANY PRODUCTIONS, INC. 


1540 BROADWAY 


M.HOFFMAN.VICE.PaES. 

" EXCHANGES EVERYWHERE' 


NEW YORK C!TY 





Send the following message, subject to the terms on back hereof, which are hereby agreed to 

St. Louiis, Mo., August 26th, 1927. 

S. R. KENT 

PARAMOUNT, NEW YORK CITY 

Clara Bow in "Hula" one of most sensational 

* 

box office attractions of season. Doing as 
big as 11 It." JUDGING FROM NEW PRODUCT WE 
HAVE PLAYED TO DATE PARAMOUNT IS GIVING US 
BEST BOX OFFICE ATTRACTIONS IN ITS HISTORY. 

S. P. SKOURAS 

BEAU GESTE • WAY OF ALL FLESH • CHANG • UNDERWORLD • METROPOLIS • FIREMEN, SAVE MY CHILD ROUGH RIDERS 


W 

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September 24, 1927 


8 


EXHIBITORS HERALD 


September 24, 1927 



J. A. Bailey 


MASTER SHOWMEN’S 
FLASH NO. 1. 

WATCH FOR THE OTHERS. 






September 24, 1927 


EXHIBITORS HERALD 


9 


SHOWMEN 

THE AGES ' 

^pHE spirit of Bamum— daring, flashing, EVER PRACTICAL — bums 
A anew in the ranks of FBO. 

The nimble-witted P. T., astute Jimmy Bailey, beloved Buffalo Bill and the 
later day Ziegfeld, Rothafel, Rickard, Belasco, Cohan, Harris and Dilling- 
ham! MASTER SHOWMEN all, upon whose golden genius the very 
structure of the Show World has been builded! 

THEY HAVE BLAZED THE TRAIL OF PRACTICAL SHOWMAN- 
SHIP UP WHICH FBO IS STRIDING TODAY IN THE FULL 
VIGOR AND SWEEP OF INVINCIBLE YOUTH! 

FBO showmanship is the trade sensation. 

The growth of FBO — swift and sure, sound and substantial — is without 
parallel in the history of motion pictures. 

FBO is dedicated to the down-to-earth principles of showmanship evolved by 
the MASTER SHOWMEN OF THE AGES. Without pose or pretence, 
without high hat or callow sophistication, FBO goes steadfastly about its 
business of PROVIDING ENTERTAINMENT FOR THE MASSES, 

FBO’S Showmanship is the Showmanship of Bamum and Bailey — 

BIGGER AND BETTER THAN EVER— and FBO IS MIGHTY 
PROUD OF IT! 

15,000 SHOWMEN CAN’T BE WRONG! 


10 


EXHIBITORS HERALD 


September 24, 1927 


ibDQDDDDDDDODDDDDODDQOQOQOQDQDOQOODaODODQaDDDOQODDOOQDQDDDDDODQOOaDQOQQDQOQODOODnDDDODDDQQDOQDobi 

The ART that PRESERVES YOUR ART 


CJDQanaoooaa poo □ □ □ ddododddddui 


1877 



Remember the squeaks and noises of the 
old graphaphones — remember the pale 
flickering shadows that used to be 
“movies”. 

The faithful reproduction of sound is a 
no greater accomplishment than Con- 
solidated has achieved with Certified 
Prints for the faithful reproduction of 
the beauty of original photography on 
the screen. 

The constant effort to improve the 
phonograph which has resulted in the 
marvelous instruments of today is dupli- 
cated by Consolidated in the produc- 
tion of Certified Prints — known for their 
long life, high quality, and artistic value 
— all over the world. 


-tat. 




NEW YORK 



LOS ANGELES 




ll the Romance and Adventure 
of the Eternal West in 


Path e western s 



Interpreted by these 
Great Western Stars 


BUFFALO BILL, Jr. 
a real son of the saddle, 
formerly with Sells-Floto 
Wild West Show, in 8 


LEO MALONEY 
a great star in a 
class by himself, 
in 4 


WALLY WALES 
Prince of the 
Plains, in 8 


SpLENDID STORIES written by the best writers of 
Western fiction— interpreted by the greatest of Western stars 
that’s Pathe Westerns. Big, virile action dramas replete 


DON COLEMAN 
world’s champion 
bronco buster, in 8 


BUDDY ROOSEVELT 
JACK DONOVAN the college-bred 

areal hereof the cowboy, in 2 

v/est 


JACK PADJAN 
a big, two-fisted 
he man 



with all the thrills and romance of the eternal West— an 
absolute sure-fire bet that no exhibitor can afford to pass up. 
Book them all. Sold on a basis that insures you a big profit. 
Get in touch with your Pathe Westerns representative.. 


Pathe Exchange, Inc. 
% 


0e mille Stuoio Pictures - Pathe hews 


MNGMMHMMNI 


Pathe westerns - path£serials - Pathe'comeoies 


Member of Motion Picture Producers and Distributors of America. Inc- Will H. Hays. President 


JAMES CRUZE 

to produce "ON TO RENO ” 

starring MARIE PREVOST 


Sensational Story of Reno Divorce 
Mill to be Filmed as Brilliant 
Melodramatic Comedy 


FIRST FROM JAMES CRUZE ON 
PATHE-DEMILLE PROGRAM OF 
HITS FOR 1927-28 


O NE man had dashed west to seek his sweetheart, 
and one his wife — and both found THE SAME 
woman ! To husband and lover came the same shock 
of surprise, of incredulous dismay, of hot anger. 

Had they been simple victims of a questionable 
scheme — toys for the daring game of a designing 
woman? Were four lives to be spoiled by the sensa- 
tional revelation? u 

Here is an amaz- 
ing story by Joseph 
Jackson, a smart 
sophisticated com- 
edy drama center- 
ins; about the great 

O O 

“ divorce mill” at 
Reno. 

With Marie 
Prevost as the cen- 
tral figure plus the 
superb direction of 
James Cruze, “On 
to Reno” is bound 
to be one of the big 
box-office hits of 
the year. 



IVIaRIE PREVOST, incomparable interpreter of 
sophisticated femininity, has one of the greatest roles 
of her career in “On to Reno 


This is the first of several great pro- 
ductions which James Cruze will produce 
and supervise for Pathe during the com- 
ing year, with the same careful selection 
of story, star and cast. Each a sensational 
showmanship combination. 



J AMES CRUZE, one of the screen’s greatest, who has a record 
second-to-none as a director of box-office hits. “On to Reno” was 
selected by Mr. Cruze as type of story in which he has achieved 
some of his biggest successes. 



Cullen landis to 

play opposite Mi ss Prevost. 
His ability and name lend 
definite box-office value to 
this great production. 



Walter woods, who 

will act as scenario supervisor. 
Most of James Cruze greatest 
pictures were directed from 
scenarios supervised by 
Mr. Woods. 


Another sample of the big things coming to you 
from Pathe in 1927-28 

Pathe Exchange, Inc. 


Foreign Distributors Producers International Corporation, 
130 West 46th Street, New York. 

WILLIAM M. VOGEL, General Manager. 


Member of Motion Picture Producers and Distributors 
of America, Inc. 

WILL H. HAYS. President 




HOW MUCH 
MONEY DO YOU 
EXPECT TO MAKE 
NEXT YEAR? 


Whatever it is, it will he 
more than you figured ! 


M-G-M exhibitors are making the money this year ! 
PICTURES like “Tell it to the Marines,” “Slide, Kelly, Slide” 
“TWELVE Miles Out” 

“ROOKIES/’ “After Midnight” and the rest 
ARE cleaning up, no mistake. 

HOW about next year ? 

WE’RE in a position to state that 
M-G-M exhibitors will have 
THEIR Biggest Year in’27'’28. 

A Star name on every picture you show ! 

WE’VE got that for next season. 

AND our budget for stories and production is 

PLENTY! 


(continued) 




-G- 


(continued) 

IF you can’t keep your house filled 
WITH Chaney one week, Shearer the next, 

GILBERT the next, and Garbo, Haines, etc., etc. 

RIGHT down the line — 

NOT to mention M-G-M’s Great Specials — 

THEN you’d better quit strutting your stuff 
AS a showman. 

ANY theatre is strongly intrenched with M-G-M ’s 
BIG Parade of Stars plus 
M-G-M’s equally high quality program of 
JUNIOR Features — 

M-G-M offers you only those short subjects 
THAT add drawing value and class value 
TO your program. 

HOUSE-fillers, not time-fillers! 

HAL Roach Comedies build patronage — 

“OUR Gang,” “Charley Chase,” “Max Davidson,” “All-Star” 
GREAT Events in Technicolor — M-G-M Oddities — 

THOSE are the cream, boys ! 

AND M-G-M News will give other newsreels 
SOMETHING to think about— 

WE urge all exhibitors to 

EXAMINE the facts of all products for ’27-’28. 

TAKE your time, there’s no hurry. 

WE know that when all is said and done 
YOU’LL go with the company that offers you 
THE chance to make the most money 
IN receipts! In other words — 



September 24, 1927 


EXHIBITORS HERALD 


11 


Every Producer-Exhibitor 

in the field 

has signed to play FOX 


Did they do it because 
of love of FOX? 

No! 


Only a dollars and cents 
consideration actuates these 
men - - - rivals in many ways. 
The quality of FOX Pictures 
and prospective profits at 
the box-office - - - nothing 
else - - - convinced these 
keen, clear-headed showmen 
to book FOX for profits . 



Dolores Del Rio Victor McLaglen 
in 

Loves of CARMEN 
EAST SIDE WEST SIDE 

George O’Brien Virginia V alii 

PAID TO LOVE 

George O'Brien Virginia V alii 

Blanche Sweet in 

SINGED 

Janet Gaynor in 

2 GIRLS WANTED 
THE JOY GIRL 

Olive Borden Neil Hamilton 

THE GAY RETREAT 

Sammy Cohen Ted McNamara 

PUBLICITY MADNESS 

Lois Moran Edmund Lowe 

HIGH SCHOOL HERO 

Sally Phipps 

VERY CONFIDENTIAL 

Madge Bellamy Mary Duncan 

PAJAMAS 

Olive Borden 

SILK HATS 

Madge Bellamy Victor McLaglen 

Edmund Lowe 

THE COMEDIAN 

Greta Nissen 

THE ESCAPE 

Janet Gaynor Charles Farrell 

HANGMAN’S HOUSE 

Victor McLaglen 

Charles Farrell Virginia V alii 

COME TO MY HOUSE 

Olive Borden 

NONE BUT THE BRAVE 

Madge Bellamy Edmund Lowe 

SILK LEGS 

Madge Bellamy 

LUNA PARK 

Victor McLaglen Greta Nissen 

FRENCH ANKLES 

Madge Bellamy 

BALA OO 

Edmund Lowe 

LADIES MUST DRESS 

Virginia V alii Lawrence Gray 

Earle Foxe 

SUGAR DADDIES 

Mary Duncan 

THE UNKNOWN BEAUTY 

Olive Borden 
also 

WHAT PRICE GLORY 

Victor McLaglen Edmund Lowe 

Dolores Del Rio 


WHO PLAYS with 


FOX PROFITS with FOX 


12 


EXHIBITORS HERALD 


September 24, 1927 


October 15! 


'T'HE FALL ISSUE of 
the Box Office Record 
and Equipment Index will 
be in the mails, October 
15 . 

For years this unfailing 
guide to better pictures 
and equipment has been 
anxiously awaited by ex- 
hibitors everywhere. 


To Exhibitors: 

I T is physically impos- 
sible to answer by per- 
sonal letter your inquiries 
concerning the next issue 
of the Box Office Rec- 
ord & Equipment Index. 


To Advertisers: 

F ORMS close for the 
fall issue of the Box 
Office Record & Equip- 
ment Index on Octo- 
ber 5. 





FIRST NATIONAL 

invites you to make 



You’ve asked Yourself — 

You’ve asked your Wife — 
You’ve asked the Salesmen — 
You’ve asked Fellow Showmen — 


BUT 


HAVE YOU ASKED MRS. MURRAY: 


i 


HER advice is the Best in the World — 
the ONLY advice that will be backed 
with actual CASH at the Box-Office! 


r 



without cost 

foYOU 


Invite 

Mrs. MURRAY 

and any five other of your representative 
Patrons to step into your office — 

Explain that you’re trying to pick the pic- 
tures that will please them best during the 
coming year. . . . 

Remind them that their opinion of pic- 
tures can Make or Break you . . . and that 
you’d like to get that opinion NOW, while 
you can act constructively on it — instead 
of after the picture’s shown, when it’s too 
late. . . .Then— 




qeil^ em 

how record-breaking audiences 
have cheered “CAMILLE” in 


St. Louis, Minneapolis, Seattle, 


Omaha 


j»«s 


them 


what James R. Quirk, Editor of 
“Photoplay,” says about “THE 


PRIVATE LIFE OF HELEN 
OF TROY”: - “Marvelous hu- 
mor. . . extreme beauty. . . great 
spectacle”.. . . 


York’s gone wild 
about “THE PATENT 
LEATHER KID,” drawing 
capacity every show for weeks 
in a $2.00 house .... 

how the Kansas City critics 
praised Harry Langdon in 
“THREE’S A CROWD”, 100 
per cent .... 



O ellthem 

how New York, Los Angeles 
and San Francisco capacity 
audiences howled over George 
Sidney and Charlie Murray in 
“THE LIFE OF RILEY,” an- 
other “McFadden’s Flats” 

qellt hem 

how audiences everywhere are raving over 
“THE POOR NUT” with Jack Mulhall and 
Charlie Murray— Billie Dove in “THE STOL- 
EN BRIDE” — Dorothy Mackaill and Jack 
Mulhall in “SMILE. BROTHER. SMILE”— 
“THE PRINCE OF HEADWAITERS” with 
Lewis Stone. 


Then ask them to compare these KNOWN 
VALUES,— -Story for Story and Star for 


Star -"With anything else offered you— - 
Ask them to Pick the group they'd prefer 
to see during the coming year f 


lOO 


\ 


^PATRONS, 

mil tell ifou 


.. First 

National 

>> 1027-28 


to 


Take your Public into Partnership!" 
It will get you" 


1. Thousands of dollars worth of Good-Will; 

2. Great advance publicity for coming pictures; 

3. Definite assurance that vou’re Buying RIGHT! 

That's another revolutionary Picture Purchasing Plan from FIRST 
NATIONAL. . . . What other company would have the NERVE to 
risk a Showdown like that — bank everything on the verdict of 

the IMPARTIAL PULIC 2 Z 

Well, you can figure for yourself that we wouldn't take a chance 

like that if we didn't KNOW we had all the others faded: 



Paramount News 

The Eyes of the World 


Wallace Raymond 

BEERY and HATTON 


FIREMEN, SAVE MY 
CHILD” 


A Paramount Picture 


Billy Dooley 


ROW, SAILOR, ROW’ 

A Pnramount-Christie Comedy 


first run theatres 

everywhere 

play 

paramount 

christie 

comedies 


CjJ America’s finest motion picture theatres book Paramount’9 100% Program 100%! The leading first ran 
houses everywhere are playing these new and greater Paramount-Christie comedies regularly on their bills. 
<J Have you observed the smart, quality type of entertainment the Christies are delivering? Have you seen 




Billy Dooley 






in "Row, Sailor, Row,” Bobby Vernon 


in "Doctor Quack,” Neil Burns 
rent releases? For years the recognized leaders 
in the short comedy field, the Christies are ex- 
celling even themselves in this galaxy of S6 
they are making for Paramount’s 100% Pro* 
gram. Cfl This new 1927 public is comedy-wise. 
They demand the bright, sparkling, new-style 
Paramount- Christies. See one at your Para- 
mount Exchange and note its superiority to the 
rest of the short comedies on the market! 


in "French Fried,” Uillfy 


in "Short Socks,” Jimmie Adams 

in "Hot Papa” and the other cur- 





EXHIBITORS 


HERAL 



EDITORIAL AND 
ADVERTISING OFFICES 

CHICAGO 

407 So. Dearborn St. Telephone 
Harrison 9248. Cable Address: 
Quigpubco. 

Jay M. Shreck, Managing Editor 
George Clifford, Business Manager 
Ernest A. Rovelstad, News Editor 

NEW YORK 

565 Fifth Ave. Telephone Vander- 
bilt 3612-3613. 

James Beecroft, Manager 
John S. Spargo, New York 
News Editor 

LOS ANGELES 

5617 Hollywood Blvd. Telephone 
Gladstone 3754. 

Ray Murray, Manager- 
Douglas Hodges, 
Advertising Manager 

LONDON 

The Bioscope (J. Cabourn, Editor) 
Faraday House. 8-16 Charing Cross 
Rd„ W. C. 2. 


INDEX TO 

EDITORIAL CONTENTS 


DEPARTMENTS 

Short Features 39 

Presentation Acts 41 

The Theatre 54 

The Film Mart 52 

Classified Advertising 58 

The Box Office Ticker 57 

“What the Picture Did for Me” 59 

FEATURES 

Los Angeles, by Ray Murray 30 

Re-Takes 30 

Pictorial Section 31 

Service Talks, by T. O. Service 51 

Letters from Readers 56 

Chicago, by W. W 65 


SUBSCRIPTION RATES 

United States and possessions — 

$3 per year. 
Canada — $4.50 per year. 

Other points of the world — 

$6 per year. 
Single copies, 25 cents. 

Advertising rate cards and Audit 
Bureau of Circulations statements 
furnished upon application. 


In This Issue — 


X— T AYS calls conference on trade practices preliminary to meeting 
set by Federal Trade Commission for October 10 — Complete 
plans outlined. 

N ICHOLAS M. SCHENCK elected president of Loew’s, Inc. — 
All roads lead to Chicago for Tunney-Dempsey title bout — 
Theatres radio bulletins. 

D RESS commends B & K admission price raise and praises mod- 
ern shows as giving “generous value” — F & R completes 
Publix alliance. 

C LIFFORD B. HAWLEY assumes new duties as president of 
First National, succeeding McGuirk, who will devote entire 
time to Stanley Company. 


TIT OUST ON’S seat problem rises with 
Loew’s opening Sept. 24; Indepen- 
dent theatre owners face big battle In- 

junction against Galveston dog track 
asked. 


M ISS AMERICA signs with Publix — 
M-G-M dickering with A. T. T. over 
$1,000,000 radio chain, report says — Fox 
breaks weekly record; Coolidges at Fox 
theatre opening. 


TDREMIERE of ‘"Sunrise" marks culmina- 
tion of William Fox’s aim to set new 
standard of production Writ gives Sun- 

day shows to Galesburg — Two hurt in 
auto crashes. 


T) EPORTED move to “squeeze” new 
Albany theatre is protested; Exhib- 
itor said to have sought hooking deal with 
large outside chain to shut off new com- 
petitor. 


LUE law prosecutor arrests theatreman 
but show goes on — Sam Sax denies 
rumors of independent merger Exhib- 

itors smile as daylight saving nears close. 

T LL heat wave blows somebody good; 

Pupils flock to theatres when schools 
close in Chicago; Students at Beloit 
“strike” and conduct own “classes” at pic- 
ture houses. 


1\ l\ ILWAUKEE operator claims ranking 
as oldest exhibitor; Described film to 
audiences for three weeks as rugby game, 
then learned it was of cannon, says Percy 
L. Jones. 

J OE BRANDT sails to place Columbia in 
each key city of Europe — Argument 
for repeal of admission tax will be heard 
November 1 0 — Fight film owner ar- 
raigned. 


Sidney Berman’s First Reports on 
New Songs Appear in This Issue 



18 


EXHIBITORS HERALD 


September 24, 1927 


EXHIBITORS 

HERALD 

Qhe independent ^Blm Srade ^ 'aper 

Martin J. Quigley, Publisher Editor 

Published Every Wednesday by 

Quigley Publishing Company 
P ublication Office: 407 So. Dearborn St. ( CHICAGO, U. S. A. 
Martin J. Quigley, President 

Edwin S. Clifford, Secretary George Clifford, Asst. Treasurer 

Member Audit Bureau of Circulations 
Copyright, 1927, by Quigley Publishing Company 

All editorial and business correspondence 
should be addressed to the Chicago office 

Other Publications: The Chicagoan and Polo, class journals; and the 
following motion picture trade publications published as supplements to 
Exhibitors Herald: Better Theatres, every fourth week, The Studio, 
every fourth week, and The Box Office Record & Equipment Index, semi- 
annual. 


Vol. XXXI September 24, 1927 No. 2 


“ Sadie Thompson ‘ 

T HE production now being made under the title, 
“Sadie Thompson,” has already occasioned consider- 
able controversy and confusion and it is practically cer- 
tain that additional controversy and confusion will attend 
its publication some time in the near future. The inci- 
dent of the production of the story which has been 
named, “Sadie Thompson,” affords a decidedly interesting 
situation. In addition to its aspect of interest, the inci- 
dent, before it is finally closed, will establish important 
precedents of one kind or another. 

Everyone familiar with recent theatrical history knows 
that the stage play, “Rain,” was an outstanding success 
during a long run in New York City. Although its for- 
tunes elsewhere fell somewhat short of New York records, 
the play nevertheless ranks as one of the greatest attrac- 
tions of the present generation. Irrespective of its sub- 
ject matter such an attraction would in the natural order 
come under the scrutiny of motion picture producers in 
their quest for box office material. But in the case of 
“Rain” the story hinges upon the characterization of a 
clergyman of a highly unfortunate type. It was imme- 
diately seen by all fair-minded persons that to do this 
story in pictures would directly lead to bringing down 
upon the industry the wrath of clergymen generally to 
the certain disadvantage and injury of the motion picture 
business. 

The Hays office in fulfillment of one very constructive 
phase of its activities advised formally against the making 
of “Rain" into a motion picture. It was then concluded 
almost generally that the story was a dead letter as far 
as the screen is concerned. 

The matter rested in that status for some time and then 
word came from California that Mr. Joseph M. Schenck 
was producing a Gloria Swanson picture under the title, 
“Sadie Thompson." Everyone familiar with “Rain” 
knows that the central figure in the story, portrayed with 
great success on the stage by Miss Jeanne Eagels, was a 
tawdry waif of fortune named Sadie Thompson who had 
come out of San Francisco to the tropical island which 
was the scene of the play. 

The impression has gained ground in various quarters 
that Miss Swanson is making the story “Rain,” under the 
title, “Sadie Thompson.” To do this would be in direct 
violation of the advice of the Hays office. But, it is under- 
stood, the play “Rain” is not being produced. Instead a 


new story written about the character of the leading 
figure in the banned stage play is being produced. 

This brings up what many are inclined to regard as a 
highly dangerous precedent. “Rain” was held to be 
objectionable to institutions and individuals with whom 
the industry has no quarrel and certainly wants none. To 
take the leading figure out of this play and weave it into 
a new story can hardly escape committing an offense that 
would be practically equal to the offense of making 
“Rain.” “Sadie Thompson” owes her existence to “Rain” 
and even though she is presented in the new story in 
some attitude of regeneration she is still the “Sadie 
Thompson” created by “Rain.” 

It is not surprising that the members of the Motion 
Picture Producers and Distributors of America who 
agreed to refrain from producing “Rain” have been un- 
able to see that there has not been a violation of the 
spirit, if not the letter, of their agreement. As a result 
of this it is reported that all of the theatre interests repre- 
sented in the association have decided not to book the 
“Sadie Thompson” picture when and if it is offered. 

One of the most necessary functions of the Hays office 
during the past two years has been in connection with 
efforts to keep from the screen items in the current thea- 
tre and literature which if produced would have plunged 
the industry into almost limitless difficulties. In urging 
that “Rain” be not produced the association presided 
over by Mr. Will H. Hays took a course which had the 
enthusiastic approval of all who were thinking seriously 
and sanely about the welfare of the business. 

But this vital and necessary function of the Hays office 
can be effectually undermined if it is going to be possible 
for producers to resort to such ends as the making of 
“Sadie Thompson.” Unless there is honest cooperation 
on the idea of keeping from the screen plays, characters 
and incidents which are labeled in the public eye as 
notorious and objectionable, then there is hardly any 
limit to what might be done. We might see, for instance, 
a picture called, “Elmer Gantry, Jr.,” “The Firebrand 
Cools,” or “The Captive Released.” 

If a play or a book is properly subject to being ex- 
cluded as screen material, it then does not become pos- 
sible to lift out a fragment of it which owes its existence 
in the public mind to the sensational nature of the origi- 
nal work and weave it into something acceptable. 

“Sadie Thompson’s” career on the screen will be 
watched with much interest. 

* * * 

Fight Pictures 

^L'HE theatres need every good attraction obtainable, 
X regardless of the source. Because of an exceedingly 
stupid federal law now on the hooks thousands of thea- 
tres will he compelled to forego exhibition of the pictures 
of the coming boxing contest in Chicago. If the contest 
is a spectacular one these pictures would afford a great 
attraction. But because of this federal law, enacted at 
the time a lawless negro was holder of the heavyweight 
championship and when the public mind was consider- 
ably disturbed, pictures of the coming contest may not he 
legally transported from one state to another. The 
theatres in Illinois alone will be permitted to exhibit the 
attraction. 

There has been a considerable change in the public 
mind since the enactment of this law. At many places 
where prize-ring contests were then illegal they are now 
permitted under the law. These heavyweight champion- 
ship bouts have become national institutions. They are 
sanctioned under the law and are patronized by all ele- 
ments of society. 

No reasonable defense of the old law can now be made. 
The law should be repealed and if the right effort by 
responsible persons were put forth we see no reason why 
pictures of important future bouts could not be made 
available to all of the theatres of the country. 


September 24, 1927 


EXHIBITORS HERALD 


19 


Hays Holds Trade Practice 
Meet; U. S. Session Oct. 


lO 

Exhibitors’ 64 Votes 
Within S of Majority 

Total of 137 Voting Delegates Planned , Including 
Five Producers Operating Theatres 

( Special to the Herald) 

NEW YORK, Sept. 20. — Will Hays conferred yesterday with 
trade press representatives on the subject of trade practices. The 
session, which was conducted behind closed doors, was preliminary 
to the conference called by the Federal Trade Commission for Octo- 
ber 10. Hays’ conferees were given copies of a letter sent to secre- 
taries of all Film Boards of Trade by M. Markham Flannery, director 
of trade practice conferences of the Commission, outlining plans. 

By FRANCIS L. BURT 

WASHINGTON, Sept. 20. — Exhibitors are expected to wield a very 
considerable influence at the motion picture trade practice conference to be 
held in New York by the Federal Trade Commission October 10. 

64 Exhibitors Among 137 Conferees 

Present plans of the commission call for 64 motion picture theatre own- 
ers, two from each zone, each to have one vote, out of a probable (as now 
contemplated) attendance of 137 voting delegates, five of whom will rep- 
resent producers engaged in theatre operation, 32 distributors and 36 
producers. Thus, the exhibitors will lack but five votes of having a ma- 
jority — if they can vote on any subject as a unit. 


Tex Bewails ‘Low’ 
Gate; 34 Theatres 
Broadcast Fight 

Chicago theatres weren’t joining in with 
Tex Rickard on Tuesday in his lamenta- 
tions over the predicted “low” gate for 
Thursday’s Tunney-Dempsey fight. (Tex 
was afraid the seat sale might even fall 
below a mere $3,000,000.) On the con- 
trary, at least 34 theatres planned to broad- 
cast the fight by radio. 

Theatres which on Tuesday were in- 
stalling amplifiers and special wires to give 
the fight to their patrons included eight 
B & K houses, twenty of Lubliner & 
Trinz, and six of Lynch-Schaefer. These 
included the following: 

Chicago, Oriental, Roosevelt, McVickers, 
Tivoli, Uptown, Norshore, Central Park, 
Belpark, Biograph, Covent, Crawford, El- 
lantee, Knickerbocker, Lakeside, Madison 
Square, Michigan, North Center, Oak Park, 
Pantheon, Paramount, Pershing, State, 
Vitagraph, West End, Wilson, Windsor, 
Crystal, Tiffin, Manor, Alamo, Lido and 
Iris. 

Arguments for Repeal 
of Admission Tax Will 
Be Heard November 10 

(Washington Bureau of the Herald) 
WASHINGTON, Sept. 20.— Arguments 
for the repeal of the present admission tax 
will probably be heard by the House com- 
mittee on ways and means November 10, 
when miscellaneous taxes in the present 
revenue law are to be considered. 

All persons desiring to appear before the 
committee will be given an opportunity to 
do so, if possible. Application should be 
made to the clerk of the committee one day 
prior to the date of the hearing, in order 
that time may be assigned on the calendar. 
Where several persons appear on one par- 
ticular subject, it is requested that one 
representative be selected to present the 
views of all. Briefs also may be submitted, 
either in lieu of or in addition to, oral 
argument. 


Yeggs Enter Theatre 
But CaWt Crack Safe 

(Special to the Herald) 

TORONTO, Sept. 20. — Arriving at the 
Bedford Theatre, here, on Sept. 15, Jack 
Laver, manager, made the discovery that 
yeggmen had ruined a perfectly good 
safe, but had been unable to open it, 
during the previous night. The sum of 
$500 in the safe was untouched. The rob- 
bers gained entry through an exit door. 

Fire Destroys Theatre ; 

Is Rebuilt as Garage 

(Special to the Herald) 

MEXICO, MO., Sept. 20. — Enough 
fire is “enough” for Hansen Smith of 
Kansas City, owner of the New Grand 
theatre, Mexico, Mo., which recently 
was destroyed by fire. The theatre will 
be rebuilt, only this time it will be a 
fire-proof garage instead of a theatre, 
according to Smith. 


The proposed conference has created 
much interest all over the country, par- 
ticularly in business circles, since it is 
the most pretentious, from point of view 
of the volume of production, of any of 
the trade practice conferences which 
have been held by the commission. The 
results of the meeting will be watched 
for eagerly by industries which foresee 
the time when they, too, will be called 
upon to clean house under threat of hav- 
ing the Government do it for them if 
they refuse. 

Of particular interest will be the atti- 
tude of Famous Players and the re- 
spondents in the West Coast Theatres 
case. It has been indicated by the com- 
mission that if the conference bans block 
booking and the other practices which 
the commission holds to be unfair, and 
Paramount agrees to abide by that deci- 
sion, the long-fought case against them 
will be considered satisfactorily closed. 
Also, it is possible that the pending pro- 


ceedings in the West Coast cases might 
also be dropped, if those respondents 
agree to conform to the code of ethics 
to be laid down, it is expected, by the 
conference. 

For the commission, also, the film con- 
ference has more than ordinary signifi- 
cance. In view of its decision in the 
Paramount case, it is not expected that 
the meeting will refuse to ban block 
booking, but the vote, at any rate, even 
if it is in favor of elimination of this 
practice, is not expected to be unani- 
mous and will indicate the volume of 
feeling for and against it. 

Myers to Give Commission Side 
In view of the fact that the commis- 
sion’s side of the case will be presented 
by Commissioner Myers, one of the 
members most interested in motion pic- 
tures and who, while connected with the 
Department of Justice, was an outstand- 
ing figure in the Government prosecu- 
(.Continued on page 37 ) 


Nicholas Schenck Heads Loew’s, Inc.; 

Arthur Loew Is First Vice-president 

(Special to the Herald) 

NEW YORK, Sept. 20. — Nicholas M. Schenck, lor the last three years 
executive vice-president of Loew’s, Inc., as expected was elected to the presi- 
dency yesterday at the regular meeting of the board of directors, held in the 
company offices at 1540 Broadway. Arthur M. Loew was elected first vice- 
president. 

The board of directors elected David Bernstein and Arthur M. Loew as 
members of the executive committee, of which Nicholas M. Schenck and 
William H. Childs were already members. David Warfield remains alternate 
member. 

J. Robert Rubin was elected to fill the vacancy on the board of directors 
caused by the death of Marcus Loew. The board includes Nicholas M. 
Schenck, Charles M. Schwab, William Hamlin Childs, William C. Durant, 
Daniel E. Pomeroy, William L. Phillips, David Warfield, Lee Shubert, David 
Loew, David Bernstein, Arthur M. Loew and J. Robert Rubin. 


20 


EXHIBITORS HERALD 


September 24, 1927 



N EW YORK. — Harvey Day says that 
“Paul Whiteman” must be a pretty good 
picture or they wouldn’t be keeping it on 
at the Paramount for a second week. 

. . . Tom Gerety, of Metro, got a tough 
break by winning the coveted big prize 
at the golf tournament and then having 
a typographical error leave his name out 
of the list of winners. . . . Gil Boag, who 
is Mr. Gilda Gray, has arrived in New 
York from the Coast. . . . Henry King, 
eminent director, was given a cup for 
being the best dressed man at the golf 
tournament. . . . Henry Ginsberg and 
bride are home from Europe greatly im- 
pressed with the idea that America is a 
wonderful country. . . . Joe Rock, who 
makes good comedies, is due here from 
the Coast next week. . . . Jack Woody 
and Hal Roach are both being congratu- 
lated on the hooking up of two regular 
fellows in a business connection. . . . 
Lou Metzger, of Universal, says “Wine” 
is too good to remain un-reissued, and 
he is not thinking about Volstead mat- 
ters, either. . . . Christy Deibel took 
home the usual two cups from the golf 
tourney, and would have taken more ex- 
cept for a rule against one player win- 
ning more. . . . Richard A. Rowland, 

back from the Coast, says there is noth- 
ing to get excited about over him retir- 
ing as he announced that long ago. . . . 
Joe Brandt sailed last Friday on his 
seventh trip abroad and expects to re- 
main until close to the end of the year 
looking after Columbia Pictures busi- 
ness. . . . Joe Schenck is here from the 
Coast and busy denying rumored con- 
solidations of United Artists and Metro. 
. . . William Vogel, general manager of 
Producers International Corporation, is 
here from the other side for conferences 
with Pathe officials. . . . Herbert Brenon 
arrived Sunday with a print of “Sorrel 
& Son,” his first picture for United 
Artists. . . . Sam Morris, general sales- 
manager of Warner Brothers, is back at 
his desk after a two weeks’ vacation at 
Schroon Lake. . . . H. J. Yates and Harry 
Goetz received a big hand at the golf 
tournament dinner for the good pictures 
shown the diners. . . . Sam Eckman 
sailed Friday on the Olympia, and a lot 
of friends gave him a big dinner before 
the ship departed. ... A. J. Mueller has 
resigned as president of the American 
Cinema Association and will locate on 
the Coast. ... Abe Waxman is working 
overtime getting “The Jazz Singer” 
readied up for its premiere. . . . Dave 
Chatkin proved his versatility as a singer 
and story teller at the golf tournament, 
even beating the toastmaster to some of 
his own stories. . . . Howard Dietz en- 
joyed the golf tournament by playing 
tennis all afternoon on the Bonnie Brier 
courts. . . . Artie Brilant is doing the 
publicity and advertising of Universal’s 
new $1,500,000 Brooklyn theatre, which 
opens Oct. 9. . . . Eddie Golden came 
over from Boston on a business trip last 
week, and (of course) took in the golf 
tourney. . . . John Regan has gone to 
California for the pleasant purpose of 
getting married to Helene Costello, War- 
ner player. . . . Ned Marin has become 
so well rested from his arduous labors 
on the Coast as to play a good game at 
the golf tournament. . . . Dr. W. E. Shal- 
lenberger is back from the Coast and 
will soon make announcement of a big 
picture he has secured for release. 

SPARGO. 



MURNAU 

directed this 
production for 
Fox Films as his 
first American- 
m a d e picture. 
George O’Brien 
and Janet Gay- 
nor are starred 
in the film. 
Winfield R. 
Sheehan super- 
vised. ( Story 
on Page 22.) 


“SUNRISE” 

opens at the 
Times Square in 
New York, Sep- 
tember 23. In 
connection with 
the premiere, 
Fox-Case wi 11 
present a Mo- 
vietone address 
to the American 
public by Pre- 
mier Mussolini 
of Italy. 



September 24, 1927 


EXHIBITORS HERALD 


21 


Press Commends B & K Price 
Raise, Lauds Modem Shows 

Theatres Give “Generous Value,” Says Editorial Writer — 
Change Long Contemplated Due to Growing Operation 
Costs, Declares Barney Balaban 

Decision of Balaban & Katz to increase admission prices in six of its 
eight large Chicago houses, starting Monday of this week, brings the com- 
ment from an editorial writer in the Herald-Examiner that the motion pic- 
ture theatres “give generous value for the price of admission even at the 
advanced scale.” 

Not Entirely Due to Strike 

The increase of ticket prices is not entirely due to the recent strike, 
according to Barney Balaban. “The change was long contemplated, had 
been considered for months, and it was put through only when the increase 
in operating costs required it,” he said. “An accumulation of increases in 
all forms of operating costs, starting from the realty and up, has necessi- 
tated the change in order to maintain a normal return. B. & K. has very 
seldom changed its prices.” 


Blue Law Prosecutor 
Arrests Theatreman 
But Show Goes On 

( Special to the Herald) 

MILFORD, IND., Sept. 20.— A 
large crowd attended the moving pic- 
ture show at the Comus Theatre here 
last Sunday night. Sheriff Frank Mc- 
Krill was on hand to arrest Frank Par- 
ish, manager, his wife and two em- 
ployes. No attempt was made to close 
the show and the regular program was 
given. The four persons placed under 
arrest on warrants and taken to Mil- 
ford by the sheriff, were arraigned imme- 
diately to give bond and released. 

These cases for violation of the Indi- 
ana blue laws will come up for trial be- 
fore a jury in the circuit court in War- 
saw, Ind., during the fall term. The 
prosecutor appears to be determined to 
close the theatre on Sundays and it is 
reported he plans to continue making 
arrests whenever the house is opened on 
the Sabbath. 

Sam Sax of Gotham 
Denies Rumors of 
Independent Merger 

(Special to the Herald) 

NEW YORK, Sept. 20. — Rumors that 
Gotham Productions would merge with 
any other independent organization or 
that Gotham productions would be re- 
leased by any other than its own dis- 
tributing organization have been emphat- 
ically denied by Sam Sax, president of 
Gotham. 

“That Gotham will merge with any 
independent company is absolutely un- 
true, and that its productions will be 
released by any other independent or- 
ganization has absolutely no basis in 
fact,” declared Sax. 

Mrs. Wallace Reid, who is making a 
personal tour of the country in “Evi- 
dence,” a dramatic playlet in conjunc- 
tion with her picture, “The Satin Wom- 
an,” a Gotham picture, will end her tour 
in Jersey City on December 10. 

July Film Exports 

Increase Over May 9 s 

(Washington Bureau of the Herald) 

WASHINGTON, Sept. 20. — Exports of 
motion picture films in July exhibited a 
healthy increase over the preceding month, 
totaling 27,903,405 feet, with a value of 
$741,831, according to the monthly statisti- 
cal report of the Bureau of Foreign and 
Domestic Commerce. 

The month’s shipments included 5,382,746 
feet of raw stock, valued at $136,124 ; 748,- 
270 feet of negative film with a value of 
$94,473, and 20,427,892 feet of positive film 
worth $493,983. Exports to non-contiguous 
territories totaled 1,344,497 feet with a 
value of $17,251. With the exception of 
exports to non-contigious territories, all 
classes showed a substantial increase over 
June. 

Ginsberg of Sterling 

Returns from Europe 

(Special to the Herald) 

NEW YORK, Sept. 20.— After a six 
weeks’ tour of Europe, Henry Ginsberg, 
president of Sterling Pictures, has re- 
cently returned to New York. “Our 
company has made rapid advance in for- 
eign sales,” stated Ginsberg. Joe Rock, 
Sterling producer on the Coast, will come 
to New York to confer with Ginsberg. 


The increases are not made flatly 
throughout all the theatres of the parent 
B. & K. organization. In the four loop 
theatres— the Chicago, Oriental, McVick- 
ers and Roosevelt — prices were changed 
from 65 cents to 75 cents daily. The 
Saturday night, Sunday and holiday 
charges remain at 75 cents as heretofore. 
No changes of any kind were made at 
the Norshore and Central Park. Daily 
matinee prices remain unchanged at both 
the loop and outlying theatres. 

Outlying Theatres’ Prices Change 

Price changes at the Tivoli and the 
Uptown (outlying theatres) are as fol- 
lows: Evening prices are changed from 
50 cents to 60, while the prices for Sat- 
urday night, Sunday and holidays are 
raised from 65 to 75 cents. 

The editorial article in the Herald-Ex- 
aminer stated that “movie theatres are 
raising their prices since the settlement 
of the strike,” and continued: 

“This action may seem to some pa- 
trons uncalled for, but there are others 
who feel that the ‘movies,’ day in and 
out, give generous value for the price of 
admission even at the advanced scale. 

“The new generation may not alto- 
gether appreciate the quality of enter- 
tainment they get in the big modern 
moving picture theatres. They, perhaps, 
are not old enough to have memories of 
ancient theatrical entertainment and what 
it cost. 

“Oldtimers, however, recall the 25 and 
50 cent shows of thirty-five years ago. 
Compared to the programs put on in a 
modern picture house at even twice that 
cost of admission, the old shows were 
extremely high priced. 

“In the natural advance in the cost of 
living — as living gets more and more 
worth while — entertainment has been 
lifted up almost to the plane of a public 


necessity. Its quality has improved enor- 
mously. 

“In more than one of Chicago’s mag- 
nificent motion picture houses it is al- 
most worth the price of admission to sit 
in the refreshing, cooled atmosphere, 
enjoy the delightful spatial effect of what 
often are really fine architectural pro- 
portions of the auditorium and listen to 
the excellent orchestra.” 

At other circuits in Chicago it was 
stated that no change in admission prices 
had been made as yet. 

Exhibitors Smile as 

Daylight Saving Ends 

(Special to the Herald) 

ALBANY, Sept. 20. — Exhibitors in Al- 
bany, N. Y., as well as many other cities 
and villages in New York state, will breath 
a sigh of relief on September 25, when the 
daylight saving period ends. It has been a 
costly period for many of these exhibitors 
although business generally has been satis- 
factory. Few, if any exhibitors in places 
having daylight saving time, have been able 
to attract patronage for the early shows. 


Al Cohn Goes East 

( Special to the Herald) 

HOLLYWOOD, Sept. 20.— Al Cohn 
left Sunday night for Chicago and New 
York to attend the world premiere of 
“The Jazz Singer,” Warner Brothers’ 
production, which opens October 7. 


Grauman En Route 

(Special to the Herald) 

HOLLYWOOD, Sept. 20.— Sid Grau- 
man left for New York Friday to nego- 
tiate for a picture for his Chinese theatre 
to follow “King of Kings.” 


Ill Heat Wave Blows Somebody Good; 

Pupils Fill Theatres As Schools Close 

It’s an ill heat wave that blows nobody any good. That was decidedly true 
last week during the spell of mercurial St. Vitus dance that forced the clos- 
ing of the public schools of Chicago three days. And the ones who prohted 
were the owners of modern motion picture theatres. At Beloit, Wis., a simi- 
lar situation was experienced. 

The theatre solved the situation for harassed mothers in a number of Chi- 
cago homes. The theatres, with their modern ventilation and cooling systems 
that made homes sweatboxes in comparison, became the mecca for all, moth- 
ers and children. 

The theatre even settled a strike among 250 high school pupils at Beloit. 
The “heat strike” started with a parade through the downtown streets after 
the students had rebelled at attending classes, and wound' up in the cool audi- 
toriums of the motion picture theatres. 


22 


EXHIBITORS HERALD 


September 24, 1927 


Fox “Sunrise,” Said to Set New 
Standards; Is Given Premiere 

Murnau Charged 14 Months Ago by Fox to Make Finest Picture — 
Cost Twice That of “W 7 hat Price Glory ” 

By JOHN S. SPARGO 

N EW YORK, Sept. 20. — The premiere of “Sunrise,” which will take 
place Friday, at the Times Square theatre, means something more 
to William Fox than the Broadway debut of an important picture. 
This picture was made as a deliberate attempt to set up a new standard 
of excellence for the industry. 


G'OURTEEN months ago, at a dinner 
in the Crystal Room of the Ritz-Carl- 
ton, a distinguished audience heard Wil- 
liam Fox, in a memorable speech of wel- 
come to Fred W. Murnau, utter the fol- 
lowing command: 

“Mr. Murnau, I charge you with the 
responsibility of making only the very 
best and finest — the idealistic and the 
beautiful — and of making for us a mo- 
tion picture which will win the approval 
of all classes, everywhere, and bring new 
friends to the motion picture.” 

Takes Eight Months in Making 

“Sunrise” is the result of that charge. 
Its making occupied Mr. Murnau for 
eight months. Its cost is three times 
that of “The Iron Horse” and twice that 
of “What Price Glory.” As soon as 
Murnau arrived in Hollywood, Winfield 
R. Sheehan, vice-president and general 
manager of Fox Films, took personal 
charge of the “Sunrise” project and kept 
the pledge of William Fox that every 
assistance would be given to the direc- 
tor. 

When Mr. Murnau asked permission 
to build a set (representing a city 
square), a mile and a half in length, it 
was granted. When he decided to build 
two more sets of gigantic proportions — 
one an amusement park and tbe other a 
complete village — he was given a free 
hand. Approval was likewise given for 
his revolutionary methods in the use of 
the camera, in the handling of subtitles, 
in the development of plot, in character 
delineation, in scenic architecture and 
in lighting. 

“A Song of Two Humans” 

“Sunrise” is described as “a song of 
two humans.” The scenario was pre- 
pared by Carl Mayer, based on a story 
by Herman Sudermann. Rochus Gliese, 
who came to this country with Murnau, 
served as art director, and Charles 
Rosher and Karl S'truss are credited 
with the photography. The leading 
roles have been entrusted to George 
O’Brien and Janet Gaynor, both of them 
the selections of Murnau. Others in the 
cast are Margaret Livingston, Bodil 
Rosing, J. Farrell MacDonald, Ralph 


Sipperly, Jane Winton, Arthur Housman 
and Eddie Boland. 

Mr. Fox has chosen the occasion of 
the premiere of “Sunrise” to introduce 
another property which represents a 
step forward for the whole industry — a 
Movietone presentation of Mussolini, in 
which the Italian premier delivers a 
copyrighted address to the American 
people in English. This will be retained 
as a regular feature at the Times Square 
theatre along with the Murnau produc- 
tion. 

(Pictures on Page 20) 

E. J . Hiehle Will Manage 
Newark , Ohio, Houses 

(Special to the Herald) 

MARIETTA, O., Sept. 20.— Edward 
J. Hiehle, for the past five years man- 
ager of the Hippodrome and Putman 
theatres here has resigned to assume the 
management of the Auditorium and Al- 
hambra at Newark, O., the leases of 
which have been purchased by the Mid- 
land Theatre Co. 

Fred E. Johnson has been promoted 
to managing director of the four Cam- 
bridge and Marietta Amusement Com- 
pany’s theatres. 

Writ Gives Sunday 

Pictures to Galesburg 

(Special to the Herald) » 

GALESBURG, ILL., Sept. 20.— As the 
result of a temporary injunction, motion 
pictures were shown here Sunday for the 
first time in the history of the city. The 
injunction was obtained by Dave Dubin of 
Chicago. 


Frank Lydon Is III 

(Special to the Herald) 

DORCHESTER, MASS., Sept. 20.— 
Frank Lydon, owner and manager of the 
Hamilton theatre, Dorchester, Mass., and 
the Olympia and Imperial theatres at South 
Boston, is seriously ill at his home - here. 


Lubliner and Trinz 
Plans Completion of 
Paradise Theatre 

Completion of the Paradise theatre 
project at the Southeast corner of May- 
pole and Crawford aves., Chicago, which 
had its inception five years ago, was 
promised last week when Lubliner & 
Trinz Theatres, Inc., entered into an 
agreement to purchase the property 
from the National Theatres Corp. Nego- 
tiations were secured by an earnest 
money payment of $10,000. 

Construction of the building, a four- 
story structure, is to be resumed at an 
early date, it was stated. The theatre, 
to be known as the Paradise, will have 
a seating capacity of 4000, and the total 
investment will be approximately $4,- 
000,000. John Eberson is the architect. 

Automobile Accidents 
H urt T wo Film People 

( Special to the Herald ) 

BOSTON, Sept. 20. — Two well known 
persons in the film district were victims of 
automobile accidents last week. Virginia 
Ticket, who has just joined the advertising 
sales department at Paramount, being trans- 
ferred from Southern Enterprises at At- 
lanta, was struck by a taxi near the ex- 
change and is at the Charleston hospital. 
Thomas Conlon of the Pathe exchange, 
salesman for Western Massachusetts, was 
struck by an auto in front of that exchange 
the same day. His injuries were less seri- 
ous. 


Frederick L. Cornwell 
Is Sued for $164,333 

( Special to the Herald) 

MOLINE, ILL., Sept. 20.— Frederick 
L. Cornwell, an attorney and at one 
time president of the Famous Players 
Missouri Corporation, has been sued in 
the St. Louis Circuit Court for a total 
of $164,333 in connection with the build- 
ing and operation of a large hotel and 
theatre in Moline, 111. 

His brother, Benjamin S. Cornwell 
and the John T. Craven Engineering 
Company have filed the suit. 

Fox Players Win Film 
Baseball Championship 

( Special to the Herald) 

NEW YORK, Sept. 20. — The motion 
picture baseball championship was won 
for the second successive year by Fox 
Films when they clinched their claim 
to the title by defeating the strong 
Pathe team by a 7 to 1 score at Pro- 
tectory Oval on Saturday. The Fox 
tennis team registered four wins in six 
tennis matches with the Pathe racket 
wielders last week in an inter-club 
tournament. 

Ralph Block Leaves 

Paramount for Pathe 

( Special to the Herald) 

HOLLYWOOD, Sept. 20. — Ralph 
Block, who resigned from Paramount as 
editor-in-chief, bas signed to produce a 
number of pictures for Pathe-DeMille. 
Block came here last year when the Long 
Island studios of Paramount closed. 


Tiffany Exchange Moves 

(Special to the Herald) 

SEATTLE, Sept. 20.— The Tiffany 
Seattle office formerly located at 2015 
Third Ave., is now occupying the ground 
floor at 2419 Second Ave., Seattle. 


Dog Races in Galveston Hit Snag 

When Closing Injunction Is Asked 

(Special to the Herald) 

HOUSTON, Sept. 20. — The first legal snag encountered by greyhound rac- 
ing at Galveston developed last week when William Glover, Houston attorney, 
hied application in the Fifty-Sixth District Court for an injunction to restrain 
the Galveston Kennel and Fair association from operating a greyhound track 
there. 

Hearing for the case was set by Judge C. G. Dibrell for Sept. 21, with the 
races continuing to operate in the meantime. 

Greyhound races have been in operation in Galveston since eaily July, when 
a 90 day season was opened. The season ends the latter part of this month, 
so the injunction will have little or no effect on receipts this year, but it will 
mean the abolishment of races in this part of the country if it goes through. 
The races carry thousands of theatre patrons to Galveston every night, and 
form one of the greatest competitive units to Houston theatres. 


September 24, 1927 


EXHIBITORS HERALD 


23 


M-G-M Dickering With 
A. T. T.Over $1,000,000 
Radio Chain, Report 

M-G-M and A. T. & T. are negotiating 
regarding a national radio broadcasting 
chain for the motion picture company 
which would include an outlay of between 
one and three millions, according to re- 
ports from New York. WHN at New 
York would be the chief link in the chain, 
these reports say. 

It was reported that television was a 
cause for the move, though at the M-G-M 
offices in New York this was denied, while 
it was admitted that the company was 
watching the development of television. 


Europe Building Big 
Theatres, Says Sheehan 

(Special to the Herald) 

NEW YORK, Sept. 20. — “Large mo- 
tion picture palaces are rising in ever 
growing numbers in the large as well 
as the small European cities,” reports 
Winfield R. Sheehan, vice president and 
general manager of Fox Films, on his 
recent return from an extended Euro- 
pean trip. “Many of the theatres com- 
pare favorably with our own, and au- 
diences abe growing in daily attendance 
and American made pictures are prov- 
ing more popular than ever,” he said. 

Texas Publix Managers 
Hold Dallas Convention 

( Special to the Herald) 

DALI. AS, Sept. 20. — The semi-annual 
district convention of Publix managers was 
held in Dallas Sept. 15. Problematic situa- 
tions covering the state were discussed, 
with specific problems being worked out to 
the benefit of the managers during the pro- 
ceedings of the meeting. Plans for Publix 
“Harvest Month,” October, were made and 
the managers were told of a huge prize that 
is to be awarded to the one who reports the 
greatest increase and highest average busi- 
ness for the month. 


Myers Elected Head 
of Toronto Film Board 

(Special to the Herald) 

TORONTO, Sept. 20. — The Toronto 
Film Board of Trade has held its annual 
election of officers with the result that 
Frank Myers, Toronto manager for War- 
ner Brothers, is president for the ensu- 
ing year, while B. D. Murphy, manager 
of the Toronto F. B. O. office, is vice- 
president. Harry Law of Toronto Uni- 
versal was re-elected secretary-treasurer. 


Fox Films Promotes 

William Conselman 

( Special to the Herald) 

NEW YORK, Sept. 20.— William 
Conselman, well known newspaperman 
and co-author of the “Ella Cinders” 
comic strip, has been promoted to the 
position of supervisor by Sol M. Wurt- 
zel, general superintendent of Fox Films 
West Coast studios. Conselman has 
been working for Fox for the past 18 
months. 


Build New Theatre 

( Special to the Herald ) 

ALICE, TEX., Sept. 20. — The construc- 
tion of a new theatre, modern in every 
respect, and seating 750, will begin here in 
the near future. It will be built by Charles 
Bros., and Beilin and Goldberg. The com- 
pany’s Queen theatre will be remodeled as 
soon as the other is completed. 


C. B. Hawley Starts Duties 
As First National President 

Executive and Investment Banker Succeeds McGuirk, Who 
Will Devote All His Time to Affairs of Stanley 
Company — Hawley with Stanley 15 Years 

(Special to the Herald) 

NEW YORK, Sept. 20; — John J. McGuirk resigned last week as president 
of First National, and Clifford B. Hawley was elected to succeed him. The 
action of Mr. McGuirk was not unexpected as it was generally known that 
his desire has been to devote all of his time to the affairs of the Stanley 
Company of America, of which he is also president. His acceptance of the 
presidency of First National was in the nature of filling in a gap until some 
other selection was made. 

Hawley Long With Stanley Company 
Mr. Hawley has long been connected with the Stanley Company, his activi- 
ties being with the financial end of the business, and has been a director of 
First National since the last annual meeting of the company. 


The election of Mr. Hawley took 
place last Wednesday and he assumed 
the duties of his new office the following 
day, being introduced to the home office 
people at an informal luncheon by 
Robert Lieber, former president and 
now chairman of the board of directors. 

Quits Post With Banking Concern 

The new president of First National 
has been prominent in cinema and finan- 
cial circles for a long time, both as an 
executive and investment banker. He 
has been identified with the Stanley 
Company for fifteen years and assumes 
his new duties widely versed in motion 
picture production, distribution and ex- 
hibition. 

He is well known as a general partner 
of Edward R. Smith & Company, bank- 
ers of New York and Philadelphia, 
which post he is relinguishing in order 
to devote all his time to First National. 

No Change in Policy or Personnel 

Popular socially as he is businesswise, 
Mr. Hawley takes the same deep inter- 
est in civic activities as he does in econ- 
omic affairs, and is a member of repre- 
sentative organizations and clubs. His 
associates and friends mention his wide 
experience, specialized knowledge, ad- 
ministrative ability, financial capacity, 
vision and tireless energy as qualifica- 
tions making him a particularly fortun- 
ate choice. 

That Mr. Hawley’s tenure of office 
will be marked by the same enlightened 
and constructive policies that character- 



CLIFFORD B. HAWLEY 
New President, First National 


ize the incumbency of his predecessor is 
freely conceded. 

The Directors of First National Pic- 
tures, Inc. are being congratulated by 
the entire business world upon their sel- 
ection of a man of Mr. Hawley’s caliber 
to head the vast and growing interests 
of that organization. Air. Hawley an- 
nounced there would be no change in 
the policy or personnel of First Na- 
tional. 

Miss America Signed 
By Publix; Stars in 
Artist Unit Show 

Afiss America — Miss Lois Lelander of 
Joliet, 111. — returned to Chicago Monday 
of this week with a signed Publix contract 
reported to be worth $20,000 to her. 

Her first appearances, it was reported, 
will be at B & K and Great States theatres. 
It was said the plan is to build a unit 
show around Miss Delander, featuring her 
as an artist. She has been an art student 
in high school. 

Miss Chicago — Miss Myrtle Valsted — 
has been signed to a $1,000 contract for six 
weeks of appearance in B & K theatres in 
Chicago. 

When Al Jolson Sings 

House Records Fall 

( Special to the Herald ) 

HOLLYWOOD, Sept. 20.— Al Jolson 
broke all records at the Metropolitan 
Theatre last week with personal appear- 
ances on the stage. The house played to 
90,000 people, grossing the sum of $57,- 
280. 


Death Claims McCarthy 

(Special to the Herald) 

BOSTON, Sept. 20. — George McCarthy, 
treasurer of the Plymouth theatre, and 
widely known in the film district, died at 
his home early last week. He was for some 
time head of the Boston Theatre Owners 
association. 

Lillian Carlsmith of the Capitol theatre 
at Old Orchard, Me., died last week at her 
home in Portland, Ale. 


Columbia Signs Circuit 

(Special to the Herald) 

NEW YORK, Sept. 20. — The Stanley 
Booking Corp. has just closed a deal with 
Columbia Pictures, booking the company’s 
yearly product of 26 issues of “Screen 
Snapshots.” Complete representation was 
given in the most important houses. 


24 


EXHIBITORS HERALD 


September 24, 1927 



THEATRICAL MAP OF HOUSTON 

1. METROPOLITAN. .Publix Bandshow and pict 2,700 seats 

2. LOEW’S STATE. .. Not completed Vaudeville and pict.. . . 3,000 seats 

3. KIRBY Publix .Picture 1,800 seats 

4. MAJESTIC Interstate Vaudeville and pict.. . . 1,700 seats 

5. QUEEN Publix Pictures 1,200 seats 

6. RIALTO Independent. .Pictures 900 seats 

7. TEXAS Horwitz Pictures 1,200 seats 

8. IRIS Horwitz Picture 900 seats 

9. IRIS Horwitz Stock and pictures. .. . 1,000 seats 

10. CROWN Independent. . Pictures 700 seats 

11. RIT Horwitz Pictures 800 seats 

12. AUDITORIUM City Road-shows and aths.. . 3,000 seats 

13. IDEAL Independent. . Pictures 500 seats 

14. PALACE Interstate Stock 1,200 seats 

15. ROYAL Independent. . Tab and pictures 1,000 seats 

16. STRAND Independent. . Pictures 500seats 

TOTAL SEATS FOR MAJOR HOUSTON THEATRES. . .22,100 SEATS 


Houston Seat Problem Rises 
With Loew’s Opening Sept. 24 

Total of 154,000 Will Be Available — Independent Theatre 
Owners Face Big Battle for Patronage — Larger 
Houses All on Paying Basis 

(Special to the Herald) 

HOUSTON, Sept. 20; — A peculiar situation in the seating of Houston’s 
theatre-going population is about to be noted with the opening of Loew’s 
new State theatre, which will seat approximately 3,000. Houston’s popu- 
lation, according to the Chamber of Commerce estimate, runs, with out- 
lying sections included, approximately 250,000, but a more conservative 
estimate would put it at 200,000, with a gradual increase noted especially 
in the fall of the year. 

40,000 Estimated Theatregoers 

Taking 20 per cent of this figure as the theatre patronage, — which, by 
the way, is a mere estimate, because of the fluctuations of this patronage — 
40,000 is the figure which is assumed as containing the theatre-going por- 
tion of the population. This estimate is probably the most nearly correct 
that could be arrived at in calculating the average week in Houston, as 
heretofore weekly totals for all the major houses have come to that figure, 
allowing a percentage for repeats and those who attend two or more shows 
a week. 


With the opening of Loew’s, seats 
will total over 22,000 in Houston, mak- 
ing 154,000 seats to be filled weekly, 
seven days a week. The question arises 
— will the patronage in Houston in- 
crease with the increase of seats? It is 
hard to answer, but with the example of 
the Metropolitan in view — that house in- 
creasing patronage in Houston almost 
doubly since its opening, it is possible 
to assume there will be a fair increase 
in patronage, with the new Loew house 
offering a different type of entertain- 
ment that possibly will appeal to a class 
not in the habit of regular attendance. 
With 154,000 seats to fill, though, some- 
one is going to lose — and it will not be 
the large houses! 

Independents Face Battle 

Independents who operate small 
houses in Houston are in for a big bat- 
tle — even more exacting than that in 
which they have been engaged for the 
past year, with the opening of two new 
theatres giving them dire competition 
that they had not heretofore felt so 
strongly. There will always be the little 
grind house, that draws the poorer class 
of patronage, but these houses are not 
classed as competition by the larger 
houses in this section of the country. 

The houses who suffer are the ones 
that try to appeal to the same class of 


patrons that go to the deluxe houses — 
and the onesided conflict will see the 
demoralization and extermination of 
many of these. The smaller house can- 
not afford to offer the same type of en- 
tertainment that is seen in the large the- 
atres, and, because it is as a rule charg- 
ing about the same admission price, 
will suffer in receipts to such an extent 
that it will turn “grind” or go dark. 

With Loew coming into Houston, 
competition among the large houses, in- 
cluding the Metropolitan, Kirby, Ma- 
jestic, and Palace Stock, will be more 


Can It Be True! 

Girl Refuses Contract 

(Special to the Herald) 
HOLLYWOOD, Sept. 20.— Ex- 
tra! Extra! Beauty Winner re- 
fuses film contract! Phyllis Gibbs, 
winner of title “Miss Australia” 
from twelve thousand contestants 
upset film traditions by refusing to 
sign a five year contract with 
DeMille. She worked in “Angel 
of Broadway” for DeMille but be- 
came homesick and returned to 
Sydney, Australia, last Wednes- 
day. 


rife, which may insure a better type of 
entertainment altogether. Of the smaller 
houses, those operated by Will Horwitz 
will in all likelihood feel the competition 
more acutely. These theatres are the 
Isis, Texan and Ritz, picture houses, and 
the Isis, a combination stock and pic- 
ture house. 

Horwitz is the pioneer showman of 
Houston, the first to establish a chain, 
and his theatres have a clientele that 
will keep them all going, but a drop of 
business may follow, from all present 
indications. Horwitz has seasonable 
competition in the Palace, also, which is 
a straight stock theatre with a much 
better product than he is able to put 
on at the Isis. 

Larger Houses All Paying 

The situation in Houston is one for 
careful estimation and no little guess 
work as well as there has never in its 
history been such notable competition 
in the offing. The larger theatres are 
all on a paying basis at present, and 
are enjoying a profitable season of good 
quality product, but whether this condi- 
tion is to remain is to be seen in the next 
few months. 

Some exhibitors in Houston seem to 
think that Loew is not going to prove 
to be hard competition because of the 
length of its programs, but the fact re- 
mains that Loew will have the Metro- 
Goldwyn-Mayer releases. Paramount 
will have its first run outlet in the 
Metropolitan, and Queen ; United Art- 
ists, First National, and Universal will 
play in the Queen and Kirby, with the 
Kirby getting the pick of the good pic- 
tures. 

Only the future will tell whether 
Houston will be able to accomodate all 
its seats with the opening of Loew’s on 
September 24, but with the rapid in- 
crease of population, and Houston’s 
proximity to Galveston, one of the 
country’s major seaports, it is reason- 
able to think that the show business will 
not see a decline for a good many years. 

Jesse Theatre Opens 

in Washington Soon 

(Special to the Herald) 

WASHINGTON, Sept. 20.— Novem- 
ber 1 has been set for the opening of 
the new Jesse theatre in one of the fast 
growing suburbs of Washington, D. C. 
The theatre is modern in every respect 
and has a seating capacity of 700. 

This theatre is the first of a chain to 
be erected by a company of which Jesse 
R. Sherwood is the principal promoter. 
Sylvan Deitz will manager the Jesse. 




September 24, 1927 


EXHIBITORS HERALD 


25 



The longest motion picture run on 
Broadway ends, and the huge sign on 
the Astor hotel comes down as 
M-G-M’s “The Big Parade” leaves. 
“The Student Prince” goes into the 
Astor September 21. The Astor gross 
for the 22 months of “The Big Pa- 
rade” approximated $2,000,000, with 
1,750,000 attending. 

Widow Runs Theatre 
When Exhibitor Moseley 
Dies at Rising Star, T ex. 

( Special to the Herald) 

DALLAS, Sept. 20. — J. H. Moseley, 
manager of the King Tut theatre at Rising 
Star, died recently, and the theatre will be 
managed by Mrs. Moseley, who has been 
in charge since the illness of her husband 
began. Other theatre developments in 
Texas and adjoining states are : 

The Palace theatre at Gainesville opened under 
the management of Ed. Knight and will run first 
and second run picture's. . . . E. L. Black has 
purchased the picture theatre at Frisco. ... A 
new $11,000 organ has been installed in the new 
theatre now being built by Ed. Bradv and John 
Fanning at Brownsville. . . . W. F. Box has 
been appointed manager of the Orpheum theatre 
at Waco. . . . Doyle Baker has been transferred 
from the Yale theatre, Cleburne, to the Capitol 
theatre at Dallas, as advertising manager. . . . 
Beaumont will have free park motion pictures in 
the near future by the authority of the city coun- 
cil. ... R & R Theatres have acquired the 
Queen theatre at Sherman. . . . Joe Fanning is 
erecting a new $46,000 theatre at Brownsville. 
... . The Palace theatre opened in a new loca- 
tion at Chillicothe. . . . The Metropolitan club 
is erecting a new theatre building at Houston. 

. . . The Hamp Williams Amusement Corp. has 
been formed at Hot Springs, Ark., and the in- 
corporators are Hamp Williams, Sam G. Smith 
and Porter Wilson. Capital stock is $25,000. 

. . . Ed. Crew has opened his new Empress thea- 
tre at Waurika, Okla. . . . Mrs. Lena May Fuller- 
ton has purchased the interest of Sol L. David- 
son in the Rialto and Majestic theatres at Alva, 
Okla. . . . The Nu Show, replacing the Gentry, 
has opened at Gentry, Ark. . . . The Liberty 
theatre at Hugo, Okla., is being remodeled and 
new equipment added. . . . The Majestic theatre 
at Magnolia, Ark., is being remodeled with new 
equipment added. . . . The name of the Joseph 
theatre at Kaw City, Okla., has been changed to 
Isis. . . . The Wowoka Picture Show Co. has 
purchased a site and will erect a 2,000 seat thea- 
tre costing upward of $150,000 at Wowoka, Okla., 
in the near future. . . . Half interest in the three 
Duncan, Okla., theatres has been purchased by 
Griffith Brothers of Oklahoma City, the consid- 
eration exceeding $32,000. This brings the hold- 
ings of the company to 51 houses, located in 
Oklahoma and Texas. R. F. Wilburn will con- 
tinue as manager of the three Duncan theatres. 

Fifty thousand dollars were spent in al- 
terations and new furnishings and lighting 
equipment for the Orpheum theatre at 
Oklahoma City by Sinopoula Brothers. 


Milwaukee Operator Claims 
Ranking As Oldest Exhibitor 

Machine Jumped Badly, Says Percy L. Jones, Milwaukee — 
Described Film for Three Weeks as Rugby Game, 

Then Learned It Was of a Cannon 

(This is the first of a series of articles on “ oldest exhibitors ” which 
will appear in the "‘HERALD.” The next will follow in an early issue.) 

(Special to the Herald) 

MILWAUKEE, Sept. 20. — Milwaukee, in Percy L. Jones claims the dis- 
tinction of having the oldest amusement motion picture operator in the country. 
Mr. Jones, who is operator at the Lake theatre in Bay View, one of the Mil- 
waukee Theatre Circuit’s houses, started his career as motion picture machine 
operator (but of a very different kind of machine than those that are in 
operation today) in 1892 with the Lester & Kent Entertainers. 

Showed Slides in Black Tents 

The Lester & Kent Entertainers traveled over Iowa, Illinois, Wisconsin and 
Indiana showing stereopticon slides in large black tents, “Then,” Mr. Jones 
said, “Mr. Lester returned to his native England for a visit, and while he was 
over there he heard of a retired French photographer by the name of Le Maire 
who resided in Paris, and made highly colored lantern slides for his own per- 
sonal gratification and to show to his friends. This Le Maire in turn had heard 
of two penniless Scandinavians who had made up some sort of a machine and 
were showing pictures that moved. He was instantly interested and invited 
them to Paris to see just what they were like.” 

themselves. Of course there was no 
electric light in those days in the cities 
we visited. Why, Chicago had only 
electricity on the downtown section, so 
we were obliged to use oxyhydrogen 
light which we generated ourselves. 

15 Cents for 6 Minute Show 
The tent shows later became so popu- 
lar that the field was too crowded to 
make a decent profit, Mr. Jones stated. 
These tents were of black canvas on the 
outside with a Turkey red lining of cal- 
ico on the inside covered with black 
Canton flannel, and when the sun shone 
down on them they surely became hot. 
The Entertainers ran a show every six 
minutes at fifteen cents a throw, and 
they made good money according to Mr. 
Jones. 

“Why, down in Keokuk, Iowa, we 
made a clean profit of $2,300 in three 
days showing, and that was prety good 
for that time.” 

Mr. Jones was born in Horicon, Wis., 
sixty years ago. He was raised in 
Juneau and Oconomowoc, Wis., where 
his father was a physician. The theatre 
business and Soldiering have taken up 
almost his entire life. Then he pro- 
ceeded to tell how he served as a high 
private in the Signal Corps in the Span- 
ish-American war, adding that during 
his life in the army he took more than 
2,000 negatives for the government. 
Took Pictures from Kite 
“We had a large kite at that time 
capable of carrying a man,” he said, “and 
by this method I took a number of pic- 
tures of the Spanish fortifications which 
I developed in record time and placed in 
the hands of my superior officers.” 

But to go on with the tent shows. The 
first real feature presented by a tent 
show was presented by Lester & Kent, 
he said. It was a 175-foot film built 
about the story of Cinderella, and was 
bought from the Warwick Trading Com- 
pany of London. The last place the en- 
tertainment company sought to set up 
their tent was at Fond du Lac, Wis., 
and there were already seventeen other 
“black tops” there ahead of them. 

The early pictures, according to Mr. 
Jones, did not have much plot to them 
and the first ones were train shows which 
( Continued on page 27) 


According to Mr. Jones, Mr. Lester 
was in Paris at the time of the demon- 
stration and being immensely interested 
in the invention, 
tried to persuade 
Le Maire to back 
him in making 
and showing 
these “animated” 
pictures, as they 
were called. Lie 
Maire refused but 
after much per- 
suasion he finally 
consented and 
Mr. Lester re- 
turned to Amer- 
ica with five feet 
of film which 
showed a man Percy L- Jone „ 
holding a kitten 

and dropping it to demonstrate how it 
would land on its feet. 

This piece of film the entertainers took 
to Philadelphia and wanted to get John 
Wanamaker interested in it, but he said 
that it was too short and he couldn’t be 
bothered. It was then decided to add the 
film to the stereopticon show and it was 
displayed in churches, school houses and 
the like. 

“This film was so short, however,” Mr. 
Jones said, “that we had to give the peo- 
ple something else for their money, and 
so we entertained them with practical 
demonstrations of the motion picture 
machine, which, to say the least, was a 
very crude affair with two pieces of 
plate glass between which the film ran. 

The machine usually jumped about the 
place so that you could hardly tell what 
the picture was. In fact in one instance 
for three weeks we were telling the audi- 
ence that a certain piece of film repre- 
sented a rugby game when in reality we 
learned later it simply showed the de- 
molishing of a cannon. 

“Yes, in those days you would have to 
keep the door shut so that the machine 
would not jump out of the room, and 
anybody that could get a picture even to 
flicker on the screen was considered a 
wonder. The pictures did not have any 
titles, but it was necessary to tell the 
people what they were about for they 
never would have been able to tell by 



26 


EXHIBITORS HERALD 


September 24, 1927 


No Town Is Too 
Small for a Theatre 

( Special to the Herald ) 

ANDREWS, IND., Sept. 20.— 
They don’t make towns too small 
to have motion pictures. Andrews, 
Ind., a little village of only 800 in- 
habitants near Wabash, Ind., soon 
is to have a motion picture theatre. 
Elizabeth Fite of Knox, Ind., has 
purchased the equipment of the 
former James Grant theatre at 
Lafontaine and will move it to An- 
drews. The equipment was pur- 
chased from John Kaiser of 
Wabash, who acquired the equip- 
ment through foreclosure of 
mortgage. 


Gerety and Beatty Cart Away 
Honors at N. Y. Film Tilt 

Turn in Tivo Lowest Net Scores — Christy Deihel, Y oungstoivn Exhibi- 
tor, Makes Lotv Gross at Bonnie Brier 

(Special to the Herald) 

N EW YORK, Sept. 20. — Tom Gerety, of Metro-Goldwyn-Mayer, and 
Jerry Beatty of the Hays organization, newcomers in the ranks of 
tournament winners, carried off the honors at the 13th semiannual 
film golf tournament, which was played last Tuesday at Bonnie Brier. 

G ERETY and Beatty did not make 
lowest scores of the day, but they 
did canter away with the two lowest net 
scores. For turning in the low net 
Gerety won a leg of the Film Daily Tro- 
phy, and permanent possession of the 
Artie Stebbins cup. Gerety shot a 92, 
with a handicap of 24, giving him a low 
net of 68. 


RUNNER-lIP IN FLIGHTS 
S. S. Braumberg, Frank Pope, M. Brandon, 
Arthur G. Whyte, Lou Metzer, Arthur Ebenstein, 
A. L. Pratchett, W. E. Raynor, Geo. Byrnes, 
Walter Putter, M. Wittendorf, M. McLaughlin, Wal- 
lace Ham, Harry Brandt, M. McDonald, C. E. Mc- 
Carthy, M. Stearns, R. V. Anderson, Joe Hornstein, 
Charles Moses, Wm. Evarts, Eugene Walsh, Geo. 
Berry, Walter Wagner, Stanley Waite, J. E. Storey, 
Geo. Blair, W r . B. Frank, H. Eysman, Abe Warner, 
M. Schilt, Rex Beach, Ben Goetz, Eidward Lieber- 
nian. 


Beatty. Wins Pathe Cup 

Beatty’s gross score was 94 and with 
a handicap of 24 this brought the net 
down to 70, which made him the proud 
possessor of the Pathe cup. 

The low gross of the day was made 
by Christy Deibel, exhibitor of Youngs- 
town, who turned in a card of 80 for the 
afternoon play. J. V. Ritchey, Jr., came 
through with a low gross of 81, and won 
for himself the Motion Picture News 
cup. 

Following is a list of the winners: 

AFTERNOON ROUND 

Low net (Leg of THE FILM DAILY cup ami 
permanent possession of Arthur W. Stebbins cup) 
Tom Gerety. Score 68. 

Low net runner-up (Pathe cup) — Jerome Beatty. 
Score 70. 

Second low net runner-up (John J. McGuirk 
cup) — J. V. Ritchey, Jr. 

'Hiird low net runner-up (J. P. Muller cup) — 
H. S. Tierney. Score 72. 

Low gross (M. P. News cup) J. V. Ritchey, 

Jr. Score 81. 

Low gross runner-up (A1 Ruben)— Sumner 
Taylor. 

Eagle (Jules Brulatour trophy) Stearns. 

Birdie (F B O cup)— W. B. Frank. 

Low exhibitor score (Jules Mastbaum Memorial 
Trophy )— Chris Deibel. Score 80. 

Driving contest (Jack Cosman cup)—— Cy Fields. 
295^2 yards. 

Runner-up (Eastman Kodak) N. C. Stearns. 

287 yards. 

Putting contest. William Massce. 

Booby prize, H. Eysman. Score 134. 

MORNING ROUND — NINE HOLES 

Low gross (Morning Telegraph cup) Chris 

Deibel. Score 34. 

Runner-up (Columbia Trophy) Ed Curtis. 

Score 36. 

Low net (National Theatre Supply cup) — Arthur 
W. Stebbins. Score 29. 

Runner-up ( Hedwig M. P. Lab. Trophy) — Paul 
Gulick. Score 30. 

FLIGHT WINNERS 

James Milligen, Tom Gereity, M. Hatschek, M. 
McConnell, Ed Johnson, Irvin Stolzer, M. Bellows, 
J. V. Ritchey, Wm. Frankel, Jerome Beatty, A1 
Grey, A. La Hines, John Spargo, Bob W >lf, “Doc'” 
Golden, Nat Rothstein, Billy Wilkinson, H. S. 
Tierney, Dave Chatkin, S. R. Burns, Raymond 
Pawley, J. S. Dickerson, Sy Fields, M. Fisher, M. 
Cook. 


First National Signs 
Allan Dwan to Direct 
Five Big Productions 

(Special to the Herald) 

NEVV YORK, Sept. 20.— Allan Dwan has 
been signed by Robert Kane to direct five 
big productions for First National Pic- 
tures, and Ben Hecht has been engaged to 
write the first story to be produced by the 
new producing combination. 

Kane announces that he has arranged 
with Elinor Glyn for a realistic romance 
of the present day which will be the sec- 
ond of the five pictures directed by Dwan. 
The third will be based on the “Harold 
Teen” comic strip which he believes offers 
material for a big feature. Material for 
the other two is now under consideration. 

Cleveland Sees 5 F. N. 
Films Simultaneously 

(Special to the Herald) 

CLEVELAND, Sept. 20.— Five of First 
National’s first run pictures recently ran 
in Cleveland all in the same week and all 
on Euclid Ave. The pictures were : “Break- 
fast at Sunrise,” Allen theatre ; “The Life 
of Riley,” Cameo theatre; “Hard Boiled 
Haggerty,” State theatre ; “Three’s a 
Crowd,” Keith’s 105th Street theatre and 
“Convoy” at the Monarch. 


Bairnsf other Speaks 

(Special to the Herald) 

TORONTO, Sept. 20. — Captain Bruce 
Bairnsfather, official with the British Em-, 
pire Film Company, Toronto and Tren- 
ton, Ont., was the speaker at a directors’ 
luncheon of the Canadian National Exhibi- 
tion, held here recently. The Captain said 
that his company would start its first pro- 
duction at Trenton late in September. 


President Coolidge 
and Wife Attend 
Theatre Opening 

(Special to the Herald) 

WASHINGTON, Sept. 20.— A distin- 
guished audience, which included President 
and Mrs. Coolidge, was present tonight at 
the opening of the Fox theatre in the Na- 
tional Press club’s new building. 

Working Agreement of 
Metro and U-A Seen in 
Buying of “Clown” Film 

Purchase of “Laugh, Clown, Laugh” by 
Metro-Goldwyn-Mayer from United Ar- 
tists “seems to augur that we shall soon 
see a working arrangement between these 
two companies in the future that will mean 
an imposing array of directors, scenario 
writers and stars,” says Louella O. Par- 
sons, in the Chicago Herald-Examiner. 

The fact that Miss Parson is motion 
picture editor of Universal Service, a 
Hearst newspaper service, and that William 
Randolph Hearst’s motion picture produc- 
tion activities are practically all linked with 
Metro-Goldwyn-Mayer, except the Inter- 
national Newsreel, a Llniversal release, 
lends significance to the comment by Miss 
Parsons. 

It will be recalled that an M-G-M and 
United Artists merger came close to com- 
pletion a year ago. 

Many Theatres Book 

Excellent 9 s Products 

(Special to the Herald) 

NEW YORK, Sept. 20. — According to 
reports from Excellent Pictures Corp., 
many theatres throughout the country are 
booking the company’s 18 pictures. Con- 
tracts closed for first runs in major New 
England cities on the entire 1927-28 prod- 
uct are : Fay’s theatre, Providence ; Allyn 
theatre, Hartford ; Strand theatre, Haver- 
hill ; Capitol, Lynn ; Victory, Lowell ; 
Strand, Stamford. Similar reports are 
coming in from Excellent distributors all 
over the country, it is claimed. 


Fox Winners Arrive 

(Special to the Herald) 

NEW YORK, Sept. 20.— Lia Tora and 
Olympio Guilherme, winners of contests 
held in Brazil by Fox to find the most 
beautiful woman and most handsome 
man of the country have arrived in New 
York and have been given long term 
contracts to appear in pictures by Fox 
Films. 


All’s Well With Motion Pictures in 

Ontario, Says Public Investigator 

(Special to the Herald) 

TORONTO, Sept. 20. — Motion pictures were given a clean bill of health in 
the Province of Ontario in an official investigation by Hon. J. D. Monteith, 
treasurer of the Province. 

The inquiry was conducted by Dr. Monteith as a result of public criticism 
regarding the alleged offensive character of a number of recent releases, in- 
cluding “Don Juan” and “ The Secret Studio.” In his statement. Dr. Mon- 
teith declared that, after a personal and thorough investigation into censor- 
ship, film exchange management and theatre direction, “ the survey might well 
warrant the assumption that no place in Canada or elsewhere is the moving 
picture theatre-going public so well safeguarded and protected and nowhere 
are films of a higher order or of a less objectionable type. It is hoped that 
the public may thus obtain a fairly accurate conception of the true status of 
Ontario in the realm of filmdom.” 



September 24, 1927 


EXHIBITORS HERALD 


27 


Films Almost Jumped 
from Room in Old Days, 
Says Milwaukee Veteran 

( Continued from page 25 ) 
showed scenic effects from the back of a 
train. The chase pictures were next and 
they did not have much sense to them, 
simply showing somebody chasing some- 
body else. Then there were a number 
of train pictures showing trains in mo- 
tion and involving all kinds of scenes of 
trains; these, in all cases, were taken 
from the ground showing the train in 
motion. 

“The really first big production was 
made by Selig in 1902,” Mr. Jones said. 
“This film was 12 reels long and revolved 
about the adventures of Christopher 
Columbus. Selig was the big producer 
at that time in this country while the 
Warwick company was at the head in 
England. The English company filmed 
a great many Christmas scenes, since 
these rehearsals were going on most of 
the time in certain parts of England, and 
whenever a rehearsal was called a pho- 
tographer was on hand to take shots.” 

M.r. Jones came back to Milwaukee 22 
years ago as a projectionist, when the 
town boasted of 12 theatres, and he re- 
ceived $8 a week for his services. He 
recalled the first time he came to Mil- 
waukee a number of years before this 
with the Lester & Kent Entertainers and 
played at the Academy of Music in Mil- 
waukee. “We did not give any kind of 
a complete show by any means,” Mr. 
Jones said. “But we showed two min- 
utes of motion picture between the stock 
company acts.” 

Mr. Jones has followed the motion pic- 
ture business from the time of its origin 
to the present day. He can remember 
when it was almost impossible to get 
film of any kind, because of the scarcity 
of celluloid. The early pictures, he said, 
were the kind taken by a common snap- 
shot camera, and the film was no longer 
than that in the camera, he said. Even 
though the industry has reached its pres- 
ent height he still believes there is plenty 
of room for good men in the industry. 


U.A.W ill H ave T wenty 
Theatres in Operation 
By End of Period Set 

(Special to the Herald) 

NEW YORK, Sept. 20. — A year ago 
United Artists announced that in a year’s 
time the company would have 20 pre- 
release theatres in construction. Com- 
pleted organization and actual operation 
of the theatres was announced last week 
by Lou Anger, vice president and gen- 
eral manager of United Artists theatre 
Circuit, Inc. 

Anger said that there are now 17 
United Artists theatres in the country 
and that he will soon announce the three 
additional theatres, which will complete 
the originally outlined circuit. The 17 
theatres are: Rivoli, New York; Rialto, 
New York; Egyptian, Hollywood, Val- 
encia, Baltimore ; Apollo, Chicago ; United 
Artists, Detroit ; Century, Baltimore ; Ma- 
jestic, Portland, Ore.; Ohio, Columbus, O. ; 
Coliseum, Seattle; Chinese, Hollywood; 
Penn, Pittsburgh ; Broad, Columbus, O. ; 
Liberty, Seattle ; Parkway, Baltimore ; and 
the Broadway, Columbus, O. 


“Passion” Packs House 

(Special to the Herald) 

DALLAS, Sept. 20. — Capacity houses 
packed the Capitol theatre last week with 
revival of the UFA product, “Passion,” 
starring Pola Negri and Emil Jannings. 






Remember the Maine Exhibitors! 

“ W here you find Nichols, you find dollars ” 


Top ( L. to R.): P. H. Tarbell, leading merchant at Smyrna Mills, has re- 
modeled the New theatre. B. M. Sylvester manages the Savoy at Ft. Kent and 
Don Robbins the Pastime (Graphic Circuit) at Norteast Harbor. The photo of 
Guy M. Means, owner of the Eureka Pavilion at Sedgwick, doesn’t do him 
justice. Really, girls, he's good looking. Below (left): This chap is a live 
showman, managing the Lincoln at Lincoln. He’s Harry Morgan. Finally we 
have J. E. McMennamin and son, J. L., owners of the Scenic, Limestone. 


Top (L. to R. ) : N. C. Martin runs the Martin’s theatre, Oakfield. C. W. 
Benjamin manages the Park, Ft. Fairfield. C. J. Rush, owner of the Opera 
House, Millinocket, is the hermit of Mt. Katahdin. Maine’s only Rockies. 
Below: J. A. Thompson, who runs the K of P Hall, W. Enfield, was snapped 
at the paper and bag plant. He’s foreman. Meet T. A. Maddocks, Opera 
House, Serman Mills, and J. A. Fincken, superintendent of the Advance Bag 
& Paper Co. and booker for the Town Hall, Howland. 


(All Photos by H. E. N.) 



28 


EXHIBITORS HERALD 


September 24, 1927 



When Martin Jensen left Hollywood in his plane carrying Leo, the M-G-M lion, little did he know that he would hit a tree in 
Arizona and thus end his non-stop flight to New York. At left is Martin Jensen’s leonine passenger. (Center) Jensen 
meets the lion. Louis B. Mayer (Right) bids Jensen good-bye and good luck. 


Brandt Sails to Place Columbia 
Films In Each Key City 

Plans to Enter into Reciprocal Arrangements with Foreign Producers 
— Says It’s Up to Independents 

(Special to the Herald) 

NEW YORK, Sept. 20. — Extension of Columbia’s distribution to every 
key city in England and on the Continent is the aim of President Joe 
Brandt, now on the way to Europe. Mr. Brandt sailed last Friday on the 
Olympic with an itinerary calling for stops in London, the Hague, Brussels, 
Paris, Barcelona, Rome, Milan, Vienna, Prague, Berlin, Copenhagen, 
Stockholm and Christiania. 


“/COLUMBIA intends to play an im- 

V — portant part in the independent 
markets of the world,” Brandt said be- 
fore sailing. 

“Wherever pos- 
sible we plan to 
establish direct 
representation for 
Columbia Pic- 
tures, and to fur- 
ther that end will 
enter into recip- 
rocal arrange- 
ments with for- 
eign producers to 
serve as their dis- 
tributors in the 
United States. 

“We are suc- 
cessfully operat- 
ing on such an 
arrangement in England today, and be- 
lieve in letting foreign nationals handle 
all the business details in their own 
respective countries. 

“I sincerely believe that much of the 
success for the future distribution of 
foreign-made pictures will eventually fall 
upon the shoulders of independent pro- 
ducers in America. 

“American producers who have estab- 
lished their own companies in Great 
Britain, for example, cannot — or will not 
— absorb the number of pictures which 
the quota will bring about. This means 
that many worthwhile British pictures 
will never be distributed in the United 
States unless American independent pro- 
ducers, through their sources of distri- 
bution, provide the outlet. 

“Our company has already taken steps 
with our British distributor — Mr. F. A. 
Enders of FBO, Ltd. — to provide a mar- 
ket for several pictures which he will 
produce in England. Other similar agre- 
ments will be entered into with Eu- 
ropean independent producers. 


“I feel that a definite business relation- 
ship between British producers and 
European producers is a vital necessity. 

“It should be no more difficult for 
foreign producers to make pictures that 
will please the American public than it 
has been for American producers to 
make pictures acceptable to the British 
and other peoples, across the sea. Hu- 
man emotions are the same the world 
over. 

“It is true that the theatre circuit situ- 
ation in the United States has made it 
increasingly difficult to place certain pic- 
tures before the American people, but 
this handicap can be overcome if a pic- 
ture has merit. In proof of this, I point 
to the fact that in spite of the socalled 
‘locked’ theatre situation, Columbia Pic- 
tures have succeeded in gaining entree 
to the best theatres in America. 

Mr. Brandt expects to be gone for 
three months or more. 


Kansas City Schools 
Will Use Pictures 

( Special to the Herald ) 

KANSAS CITY, Sept. 20.— Mo- 
tion pictures as an official part of 
school courses in Kansas City will 
make their debut on September 26, 
according to Rupert Peters, direc- 
tor of the department of visual 
instruction in Kansas City schools. 
An educational him of world-wide 
scope, taken under sponsorship of 
the Eastman Kodak Company, will 
be shown. The hi ms will be in 
1,000-foot reels. Projection ma- 
chines and screens now are on the 
way to Kansas City to be installed 
in schools. 


New British Company 
Planning Four Studios: 
Erection Begins Soon 

Instructional Film Shown to King 
Pauline Frederick Not “Flor- 
ence Nightingale” 

(Special to the Herald) 

LONDON, Sept. 8 (By Mail).— Prom- 
ises have been forthcoming this week of 
yet more British studio plans, and if the 
schemes on hand — together with the gigan- 
tic proposition mooted in July last by Ralph 
J. Pugh — really come to fruition it looks 
as though Hollywood will have to begin 
looking to it. A. E. Bundy, chairman of 
British Instructional Films (Proprietors), 
Ltd., hinted the company is planning its 
own studio. 

Then on top of that comes a still greater 
plan. British Masterpiece Films, Ltd., an- 
nounces it has acquired 14 acres of ground 
in Osterley Park — only a short distance 
from London — on which it is proposed to 
erect a huge studio. Building, it is stated, 
will commence very soon, and the cost of 
the enterprise will be somewhere about 
$1,250,000. Four large studios arranged in 
pairs ; 46 dressing rooms, and numerous 
other offices will be included in the scheme. 
Capt. Harry Lambart is the spirit behind 
the movement and his plans sound good, 
though the trade is rather tired of hearing 
of grandiose schemes which seem slow in 
taking practical shape. This feeling is 
evinced here concerning the great Wem- 
bley scheme. 

* * * 

King Sees Naval Picture 
The King has commanded that the new 
British Instructional film, “The Battle of 
Coronel and Falkland,” regarded as two 
of the greatest naval epics of the war, be 
privately shown to him at Balmoral Castle 
* * * 

It is definitely announced that Pauline 
Frederick will not play the leading role in 
the forthcoming Gaumont production, 
“Florence Nightingale.” 

* * * 

Hunter Edits London Film 
T. Hayes Hunter has consented to edit 
the Harry Lauder film, “Huntingtower,” 
which Paramount will distribute in the 
U. S. A. Hayes Hunter has created a 
furore among all circles in the trade with 
his astoundingly capable method of han- 
dling the production of “One of the Best.” 
One actress in a crying scene told Hayes 
Hunter she simply could not cry again. 
He thereupon shook her and made her cry 
from sheer bad temper. 




EXHIBITORS HERALD 


29 


Reported Move to “Squeeze” 
New Albany House Protested 

Exhibitor Said to Have Sought Booking Deal with Large 
Outside Chain in Order to Shut Off 
Product from Competitor 

(Special to the Herald) 

ALBANY, Sept. 20. — Isn’t it about time that both exhibitors and film 
exchange managers ceased an unethical form of competition that de- 
stroys, rather than builds, in the industry? This query was made last 
week by one of the leading exhibitors in Albany, N. Y., who has found it 
pays to maintain a straight, above board policy in his dealing both with the 
public and his competitors, and also with exchange managers and salesmen. 
In other words, this theatre owner is running his house as a straight busi- 
ness proposition. 

Attempt to “Freeze” Competition Reported 

The remark was occasioned in connection with a deal of a few weeks 
ago when one of Albany’s exhibitors is said to have attempted to arrange a 
deal with the heads of a large chain of houses, none of which is located in 
Albany, to do the booking for the Albany theatres owned by this exhibitor 
as a means of shutting off another owner who was erecting a new theatre 
in the immediate neighborhood. 


September 24, 1927 

Louis G. Sewnig Busy 
Supervising 1 1 Houses 
in “U” Milwaukee Chain 

( Special to the Herald) 

MILWAUKEE, Sept. 20. — Louis G. 
Sewnig is now up to his shoulder in his 
duties as supervisor of the eleven theatres 
in the Milwaukee 
Theatre Circuit. 

The genial Sew- 
nig recently was 
awarded that post 
with the theatre 
chain organization 
after a record of 
successful service. 

The Milwaukee 
Theatre Circuit is 
part of the Uni- 
versal chain and 
its eleven theatres 
in Milwaukee run 
in close competi- 
tion with the Saxe 
Circuit, with its 
twelve houses in that city, as was shown 
in the survey on overseating which ap- 
peared in the September 3 issue of the 
Herald. 

Buyers 9 Directory of 
T. O. C. C. Is Service 
to New York Exhibitors 

Concise and ready information to thea- 
tre owners in booking product is the aim 
of the T. O. C. C. in publishing its Buyers’ 
Directory and Exhibitors’ Guide, a copy of 
which has just been received. 

Clauses added to the Standard Exhibi- 
tion Contract are printed separately from 
the contract, as well as arbitration board 
rules. The directory also contains a list 
of motion picture theatres in Greater New 
York, with addresses and seating capacity, 
and a compilation of the theatres by zones. 
Charts of exchanges and releases occupy 
57 pages, with columns for exhibitor nota- 
tions. 

The volume is well arranged, on good 
paper and is a serviceable reference medi- 
um for exhibitors. 

McGuirk Month Drive 
Goes on Despite Shift 

( Special to the Herald) 

NEW YORK, Sept. 20. — The resignation 
of John J. McGuirk as president of First 
Natoinal will cause no change in the plans 
of the company’s sales department for the 
John McGuirk Month sales drive. This 
announcement was made by Ned E. De- 
pinet, general sales manager, who has in- 
structed his branch managers to proceed 
with unabated enthusiasm. 

Estelle Taylor 9 s Sister 
Marries Roger White 

(Special to the Herald) 

HOLLYWOOD, Sept. 20.— H e 1 e n 
Carter Taylor, sister of Estelle Taylor, 
and Roger White were married here 
today. White was an American consular 
attache in Belgium before the war. 


Court Frees Exhibitor 

( Special to the Herald) 

KANSAS CITY, Sept. 20.— James B. 
Nichols, manager of the Bonaventure 
theatre of Kansas City, who was ar- 
rested recently on a fugitive warrant 
charging him with making a false state- 
ment to an Atchison, Kas., bank, was 
discharged this week after a hearing on 
a writ of habeas corpus in the circuit 
court at Kansas City. 


The new theatre, when completed, will 
represent an investment of approxi- 
mately $100,000 and will be a second or 
third-run house. The deal, according to 
all reports, failed to materialize to the 
extent that was anticipated by the ex- 
hibitor who was seeking to protect him- 
self at all costs against the possible in- 
vasion by the new house. 

It is claimed that an attempt was made 
to shut out the new exhibitor from de- 
sirable product by having the large chain 
organization book for the Albany house, 
not only getting pictures at a cheaper 
price than could be paid by the one 
erecting the new theatre, but also wield- 
ing a bludgeon through the knowledge 
that the business offered by the chain 
organization could not be turned down 
at any cost. 

As a general thing, the situation in 
Albany is far better than it was a few 
years ago, when exhibitors resorted to 
any means to obtain pictures and patron- 
age. The houses that have been run on 
a straight business policy have prospered 
and this has made its impression upon 
such exhibitors as might be inclined to 
resort to rather unethical means of compe- 
tition. 

Better Feeling Reflected 

There is a better feeling between the 
exhibitors of the city and the exchanges, 
due to the work of the Board of 
Arbitration, before whom matters are 
threshed out twice a month and where 
everyone present is permited to have a 
say. 

The last few months have also served 
to open the eyes of the exhibitors in 
Albany as to the possibilities of a sum- 
mer’s business. It was only a. year ago 
that one prominent exhibitor was heard 
to remark that he would be money in 
the pocket if he closed his house during 


July and August and eliminated his over- 
head. This summer some of the exhibi- 
tors decided to book and run some of 
the biggest and best pictures obtainable, 
using plenty of newspaper space, and 
the result has been a most pleasing one 
to the owners of these houses. Compar- 
ing the receipts of July and August, at 
these houses, with the same two months 
last year, has shown profits running into 
the thousands of dollars. There has been 
no attempt at special exploitation, how- 
ever, for both Albany and Troy appear 
to fight shy of bringing their attractions 
to the attention of the public through 
such avenues. 

Fox Films Breaks 
Its Weekly Record 
For Gross Income 

(Special to the Herald) 

NEW YORK, Sept. 20.— Fox Film 
Corp., in the week ended September 17, es- 
tablished a new weekly record for gross 
income in the United States and Canada 
amounting to $577,300, against $471,400 in 
the corresponding week last year. Incom- 
plete tabulation of foreign business indi- 
cates a total greatly above a year ago. 


“Hula” Breaks Record 

( Special to the Herald) 

DALLAS, Sept. 20. — “Hula,” Clara 
Bow’s most recent Paramount starring 
vehicle, broke the house record at the 
Palace last week. The record, which was 
made over a year ago, was well over 
$20,000. “The Quarterback” was the pic- 
ture that the first record was made on, 
and that of “Hula” promises to be broken 
again this week with “Chang.” 


F & R and Publix Complete Alliance; 

Circuit Assured of Paramount Films 

(Special to the Herald) 

MINNEAPOLIS, Sept. 20. — Completion of an alliance between Northwest 
Theatres, Inc., (Finkelstein & Ruben) and Paramount and Publix follows 
negotiations which have been in the making all summer. 

Details of the deal include an assurance of F & R preference on Paramount 
product and operation by F & R of the 3,000-seat Publix theatre being con- 
structed here. 




30 


EXHIBITORS 


HERALD 


September 24, 1927 


Griffith Weighs Writers’ Ideas 
on “Drums of Love” Title 

Jesse Goldburg Gives Birthday Celebration for Scott Pembroke — - 
I\iblo’s “ Camille ” Opens at Criterion Theatre 
By RAY MURRAY 

H OLLYWOOD, Sept. 20. — D. W. Griffith started his first United 
Artists picture, “The Drums of Love,” last Friday, and to com- 
memorate the occasion staged a little party for the press. There 
was plenty of food, a short speech by D. W. himself, and music. 


T HERE was considerable debate as 
to the title, some thinking it was a 
good name for the picture, while others 
did not. Votes were taken as to provid- 
ing a better one and these are being con- 
sidered by Griffith and his staff. 

* * * * 

Goldburg Fetes Pembroke 

And while we are on the subject of 
parties, must mention that Jesse J. Gold- 
burg gave a birthday celebration for his 
director, Scott Pembroke, the day the 
latter started work on “Polly of the 
Movies.” Gertrude Short has the lead in 
this feminine version of the “Merton of 
the Movies” story and has been sur- 
rounded by a splendid supporting cast, 
including Jason Robards, Stuart Holmes 
and Rose Dion. It will be a First Divi- 
sion picture for I. E. Chadwick. 

* * * 

“Camille,” Fred Niblo’s modern ver- 
sion starring Norma Talmadge, had a 
brilliant opening at the Criterian theatre 
last Wednesday night. D. W. Griffith 
acted as master of ceremonies and many 
film luminaries attended. 

* * * 

Dr. Tullio Balboni, brother of Sylvano 
Balboni, director, has been appointed ad- 
ministrator of the $200,000 estate of June 
Mathis, who died suddenly in New York 
city in July. The estate will be distrib- 
uted under the inheritance law of Cali- 
fornia. 

* * * 

Work has been held up on Bob De- 
Lacy’s first special for F B O’s “The 
Red Riders of Canada,” through the sud- 
den illness of his leading lady, Patsy 
Ruth Miller. Miss Miller was taken ill 
while on location at Mammoth Lakes, 
Cal., in the high Sierras, and had to be 
rushed to a hospital when she was 
threatened with pneumonia. She is now 
on the road to recovery. 

* * * 

Ambassador Pictures Corp., H. E. Ross 
president, has purchased the old Golden 
State studio, Culver City, and changed 
the name to the Ambassador studio. A 
film version of the life of A1 Jennings, 
former outlaw and bandit, will be the 
initial picture of the company. The cast 
includes Mildred Harris, Edward Piel, 
Jr., Neely Edwards and Edwar Piel, Sr. 
Locations in Oklahoma are now being 
sought. 

* * * 

Diana Miller Recovering 

Diana Miller, film actress, wife of 
George Melford, LTniversal Pictures di- 
rector, is slowly recovering from a seri- 
ous illness at Monrovia sanatarium, 
where she has been the past two 
months. 

* * * 

About 2,000 members of the 233 Club 
of Hollywood and guests attended the 
inaugural ball at the Ambassador hotel 
last Tuesday night. Many stars were in- 
troduced and a musical program was 
interspersed with the dancing. Those in 
charge of the affair were John LeRoy 
Johnston, chairman; Lionel Belmore, Or- 
ville Caldwell and Henri LaGarde. Monte 
Blue, Tom Mix, Darryl Zanuck, Harry 


Zehner, Rex Goodcell and others promi- 
nent in film circles were present. 

* * * 

Kiesling in Commercial Field 

Barret Kiesling, for seven years per- 
sonal representative of Cecil B. DeMille, 
who resigned recently, has entered the 
field of commercial advertising and pub- 
licity. 

* * * 

Pathe-DeMille officials are seeking a 
name for their new picture of West 
Point life, starring William Boyd, which 
Donald Crisp directed. Metro-Goldwyn- 
Mayer is also making a West Point story 
and has prior right to the caption “West 
Point” in its title. 

ifc & 

Fox has solved the problem of long 
periods of idleness for carpenters while 
working on the stages where directors 
are making pictures. Heretofore all ham- 
mering ceased when the director’s assis- 
tant blew a whistle and the workmen 
had to “hold everything” until notified 
to go ahead. Now these mechanics are 
being called about 3 o’clock each day and 
work all night building new sets, thus 
not interfering with shooting on many 
sets. Here’s an economy measure that 
looks feasible. 

* * i*C 

Thomas Burtis, writer of short stories, 
has sold four airplane yarns to Charles 
R. Rogers, producer for First National. 
Rogers has also purchased the exclusive 
picture rights to all of Burtis’ “Russ 
Farriell” series, appearing in American 
Boy. 

j|: SjJ sfc 

Louis Golden, popular manager of the 
Criterion Theatre, has been transferred 
to the Boulevard Theatre, at Washington 
and Vermont boulevards. 

* * * 

The smoke has cleared away following 
the “terrific” battle of Inspiration Point, 
Utah, between Edwin Carewe, director 
of “Romona,” and A1 Rogell, First Na- 
tional director of “Shepherd of the 
Hills.” With both companies repre- 
sented on the ground by former news- 
paper men the wires were kept hot for 
a few days dispensing accounts of the 
progress of the battle, which was caused 
by a clash over the location selected by 
both companies for use at the same time. 
The only casualty was a broken still- 
camera and several keys on a press 
agent’s typewriter. Rogell won after sev- 
eral conferences and paid for the “peace 
dinner” which followed the victory. 

* * * 

Maynard in Circus Picture 

Iven Maynard has long wanted to make 
a circus picture, because of his many 
years association with the big tops, be- 
ing a star stunt rider with Barnum and 
Bailey’s and Ringling Brothers tent 
shows. Now he is to have his wish come 
true, for he is to make “The Caravan 
Trail” with Harry J. Brown directing. 
The picture started last week. 

Little Johnny Downe, former “Our 
Gang” comedian, who has just completed 
a role in Clarence Brown’s picture, “The 


Trail of ’98,” has been signed by First 
National to play in “The Valley of the 
Giants.” 

* * * 

A1 Boasberg, comedy constructionist, 
who recently married Miss Roslyn Gold- 
berg in Minneapolis, is spending his 
honeymoon on the Great Lakes. 


Re-Takes 


W ELL, all the Wampas boys went 
sailing over the bounding main last 
Saturday night, having hired a clipper 
ship from Mr. DeMille and set sail from 
Long Beach. It was the regular meet- 
ing of the advertisers association com- 
bined with a pleasure trip. The only 
thing that marred the occasion was the 
fact that someone forgot to cast off the 
hawser that tied the boat to the slip. 
Most of those on board, however, didn’t 
notice the nautical error on the part of 
Skipper West and his First Mate, Oliver 
Garver. Plenty of eats were provided 
below decks and most of the boys stayed 
below. 

* * * 

And D. W. Griffith invited a few of 
the press boys and girls (about 65) to 
a little luncheon on his “Drums of Love” 
set, a sort of dedication for his new pic- 
ture, last Friday, which was hugely en- 
joyed. D. W. made a little speech and 
said that the purpose of the luncheon 
was to get his name in the papers, and 
being a former newspaper man himself, 
he knew that that was the way to do it. 
Everyone present voted D. W. the per- 
fect host. 

* * 

Chicago JSalute 

Mayor Thompson of Chicago came to 
town last week and was met at the sta- 
tion by a group of film luminaries, city 
officials and folks interested in water 
ways. He visited Warner Brothers’ stu- 
dio where a volley of twenty-one auto- 
matics and sawed-off shotguns was fired 
on the set of “The Girl from Chicago.” 
It made “Big Bill” feel right at home. 

% % 

Honored 

Col. Chas. A. Lindbergh arrives in 
Los Angeles today (Tuesday) and one 
of the news reels is going to take a pic- 
ture of him. This is said to be the first 
time Lindy has had his picture on the 
screen (this week) and he’s tickled as 
Puck. 

* * H= 

I see where one Chicago baby has 
been named for the aviator’s Atlantic 
flight. A little Chinese baby, who was 
too young to protest, has been christ- 
ened “One Long Hop.” 

* * 

A Tough Job 

Being mayor of Los Angeles is no 
cinch. No, sir. You have to meet all 
trains, both outgoing and incoming, to 
shake hands with, film celebrities and 
officials to bid them bon voyage or how 
d’do. 

* * * 

Important Details 

Now that the excitement over the air- 
plane trip of Leo, the M-G-M lion, from 
L. A. to N. Y. has subsided somewhat, 
we’d like to know what brand of cigar- 
ets Martin Jensen smoked and the kind 
of malted milk Leo consumed en route. 
* * * 

Famous Last Words 

“This $5 ticket is good for a ringside 
seat.” R. M. 



September 24, 1927 


EXHIBITORS HERALD 


31 


Film News 

PICTORIAL SECTION 

Stories Told 

in 

Pictures 

of Exhibitors Herald 

by 

the Camera 

Issue of September 24 


Wedding Belle 


Champion Fan 


Runner-up 





Wedding bells will ring soon for 
Helene Costello, Warner Brothers 
player, and John Regan of New 
York. The nuptials will be this fall. 


Do you know of anything like this rec- 
ord? Mrs. Louise Kent is credited with 
seeing M-G-M’s “The Big Parade’’ 94 
times at the Astor, New York. 


And Mrs. Amelia Lemon, a gold star 
mother, may be second only to Mrs. 
Kent. Mrs. Lemon haS seen M-G-M’s 
“The Big Parade’’ 32 times. 



The late Marcus Loew, president of M-G-M, was eulogized by Dr. A. P. Gianinni, president of the East River National Bank 
of New York, at an auxiliary service held at the M-G-M studio at the same hour as the body was lowered into the grave 
at Cypress Hills, Long Island. Rev. Dr. Edgar F. Magnin, pastor of Temple B’nai B’rith, Los Angeles, presided at the cere- 
mony. On the stand with them is Louis B. Mayer, producing head of the company. All work was suspended at the studio 
during the service. 







32 


EXHIBITORS HERALD 


September 24, 1927 




Mythology doesn’t tell us whether the “Three Graces” were sisters, but here we 
have a modem edition and “it’s all in the family,” even if they’ve adopted other 
names for reasons concerned with the box office. Furthermore, they all worked 
in one M-G-M picture. (L. to R.) Sally O’Neil, Molly O’Day and Isabelle Noonan 
in Cosmopolitan’s “The Lovelorn.” 


Left: “Ship Ahoy!” Not a very orthodox salute but who cares about that? 

Gilda Gray is making “The Devil Dancer” for Samuel Goldwyn and United Artists. 



Jeanne Eagels, dramatic stage star takes to the Kleigs and 
Monta Bell (left) and John Gilbert give her a royal welcome 
to Hollywood. Miss Eagels will have a lead in Gilbert’s 
“Fires of Youth,” which Bell wrote and will direct for 
Metro-Goldwyn-Mayer. 



Ernest Hilliard (left) may be telling Forrest Stanley to 
“keep his shirt on,” but there isn’t much left of it after 
the scene just taken for Rayart’s “The Wheels of Destiny.” 
Stanley must have been caught by a cog but the scenario 
said he should come out whole and he has. 



Speaking of airplane thrillers and if we weren’t we’re going to right now — how 

would you like to spend one of these nice warm afternoons climbing aboard a 
swooper from the top deck of an auto going beaucoup miles an hour? A1 Wilson, 
stunt aviator for Universal, shows how it’s done. Thanks, we won’t. You may like 
it, Al, but we’d rather look at it from a nice, cool seat. 


Jean “takes his pen in mouth” — 
not hand — and signs with Edwin 
Carewe for a role in United Art- 
ists’ “Ramona,” starring Dolores 
del Rio. 



September 24, 1927 


EXHIBITORS HERALD 


33 



■bCOtAO 


Looks calm and serene as some conservative and dignified country estate, but on 
the other side of the building there’s a stir and rush that belies the quiet of this 
scene. One of the activities of the Hal E. Roach studios is getting out the sev- 
eral series of short features for Metro-Goldwyn-Mayer for this season. 


Right: It’s a hitching post, not a barber pole. Doris Hill, feature player of Para- 
mount, takes a voyage on the Venetian set for Florence Vidor’s “Honeymoon 
Hate.” 





It may be sport to him but it’d be tragedy for us. Paul 
Malvern, stuntist for Rayart, does a flat dive off the studio 
wall. We hate to leave him up in the air but that’s all 
there is. We can’t understand why he isn’t looking down- 
ward for a soft place to light. 


If any studio wants some brand new roads, now’s the time 
to ask for them. Joseph M. Schenck, United Artists, is now 
on the California Highway Commission. (L. to R.) Ralph 
Spence, Governor A. C. Young’s secretary; Lt.-Gov. Buron 
Fitts, Keith Carlin and Mr. Schenck. 



Of course Rajah can’t “cut him- 
self a piece of cake,” so Tex May- 
nard, star of Rayart’s Whirlwind 
Westerns, making “Gun-Hand 
Harrison,” hands him one. 


The French wheeled “The Spirit of St. Louis” into the banquet hall at one of the 
affairs for Lindbergh overseas, the papers said, but here we have a plane right on 
the banquet table in a scene from Johnny Hines’ “Home Made” for First National, 
while a number of little spirits hover above the mama craft. We take it that the 
picture has much to do with flying. Right! 






34 


EXHIBITORS HERALD 


September 24, 1927 




“Stepping Along” brings a “Home Made” smash. Johnny Hines, star of the former 
for First National, probably was thinking of the latter when he ran plump into a star 
constellation, but not of the studio variey. At Prospect and Talmadge streets, Holly- 
wood, his roadster collided with Tod Browning’s sedan and gave a pole a wild ride. 

(All “ Herald ” photos except above) 



A kick without a drop which 

is well. Alberta Vaughn, F-N’s 
“The Drop Kick,” tries it for 
“Herald” readers. (Takes a 
steady cameraman.) 


Al Cohn, writer of many successful 
scenarios, did the piece for “The 
Cohens and Kellys in Paris.” The 
Universal cast recently went to San 
Francisco. 


Peter Mole (with glasses) designed the 
new incandescent light used in Pathe- 
DeMille’s “The West Pointer.” Ex- 
pensive electrical equipment was 
shipped to West Point. 




Where laughs are brewed. Left to right are Eddie Grainger, 
son of Genial Jimmie; Mary Ashcraft, Lou Breslow and Orville 
Dull, director, all of George Marshall’s comedy staff at the Fox 
lot. What more could be fairer, as someone says. 


“But don’t go nearer the water.” That may be what 
Archie Mayo, director, is telling Dolores Costello, in 
preparation of a scene for “A College Widow,” Wanner 
Brothers, just made. 






September 24, 1927 


EXHIBITORS HERALD 


35 



When Victor Halperin (right) reached the West Coast in 
connection with the contract he and Edward Halperin have 
just signed to make a series of productions with Inspiration 
Pictures, J. Boyce Smith (left), vicepresident, and Mabel 
Livingstone, publicity director, said “Howdy.” 



Rah! Rah! Rah! Whoozis! It won’t be long now until they’re 
lining up for dear old Whoozis again and impatient gridiron 
fans already are looking up the schedules. Here’s Our Gang 
all set for the big game in “Yale vs. Harvard,” a Hal Roach 
short comedy for M-G-M. 



You guessed it. It’s the letters “S” and “T,” and when we add that Gloria Swanson is 
leading the group of Marines in the impromptu drill the answer of course pops up that 
the initials stand for “Sadie Thompson,” the star’s second independent production for 
United Artists. The Marines appear in the scenes being shot at Catalina Island. Raoul 
Walsh is directing picturization of the W. Somerset Maugham story. 




If vou like, a home in restful seclusion, “far from the madding crowd,” you will envy 
Rufus McCosh and Dwinnelle Benthal, title writers, their retreat at Lankershim, Cali- 
fornia. It looks cozy and comfy, doesn’t it? It’s different from the palatial residences 
and that’s just what the owners of this particular place had in mind. The title writers 
are at work on a First National production. Their latest was “The Stolen Bride.” 


Labor Day is over, so doubt- 
less Dorothy Gulliver now is 
back in her studio garb. She 
is making “The Shield of 
Honor,” a Universal-Jewel. 


1 



36 


EXHIBITORS HERALD 


September 24, 1927 


Loew Leaves Entire Estate to 
His Widow and Two Sons 

Estate Estimated Between 30 and 35 Millions — Trust Fund Created — 
Bruce Gallup and Slate Head A. M. P. A. 

By JOHN S. SPARGO 

N EW YORK, Sept. 20. — The will of Marcus Loew, deceased presi- 
dent of Metro-Goldwyn-Mayer Pictures and Loew’s, Inc., was filed 
in the Surrogate’s Court here last Saturday. Contrary to general 
belief that Mr. Loew had made a will within the past three years, when 
his health commenced to fail, the document filed Saturday was dated 
May 7, 1912. 



at between $30,000,000 and $35,000,000, no 
specific amounts are mentioned. Practi- 
cally the entire estate is left to Mrs. 
Loew and the two sons, Arthur and 
David. Leopold Friedman, personal 
counsel of Mr. Loew, stated Saturday 
that it will be a matter of many months 
before a detailed statement of Mr. 
Loew’s estate will be available. 

The deceased bequeaths 25 per cent of 
his estate to his wife, 15 per cent to his 
son, Arthur H. Loew, and 15 per cent to 
his son, David Loew. 

Trust Fund for Widow 

Forty per cent of his possessions will 
provide a trust fund, the income of which 
will go to his widow. Upon her death 
the principal will be inherited by the 
sons, Arthur and David. 

A trust fund of 5 per cent of the estate 
has been provided, the income of which 
will go to Mrs. Fannie Spring, sister of 
Mrs. Loew. Upon her death the princi- 
pal of this fund will go to Mr. Loew’s 
brother, Henry Loew, his half-brother, 
Joseph Sichel, and his nephew, Morton 
Spring, in equal shares. 

It is believed that his reasons for not 
making a more current will hinged on 
the fact that during his lifetime he had 
divided large portions of his estate 
among his immediate family. 

The executors of the estate are Caro- 
line Loew, Mr. Loew’s widow, and David 
Bernstein, treasurer of Loew’s, Inc., and 
Metro-Goldwyn Pictures. 

* * * 

Gallup Heads A. M. P. A. 

The delayed annual election of officers 
of the A. M. P. A. took place last Thurs- 
day and President Bruce Gallup and his 
regular slate of regular fellows were 
swept into office by a landslide. So far 
as recorded there was not a dissenting 
vote, even the regular objectors voting 
“yes.” 

With a livewire president, ably abetted 
and -assisted by such cohorts as Vice- 
President Lon Young, Secretary James 
Zabin and Treasurer George Harvey, the 
A. M. P. A. gives every promise of soon 
finding its place in the sun. 

Following is the complete ticket elect- 
ed and now functioning: 

President, Bruce Gallup; vice-presi- 
dent, Lon Young; secretary, James Za- 
bin; treasurer, George Harvey. 

The board of directors: C. W. Barrell, 
A1 Selig, Fred Baer, Walter Eberhardt 
and Tom Wiley. 

The auditing committee: H. C. Bate, 
Victor Shapiro and Oswald Brooks. 

Trustee, Jerome Beatty. 

Chancellor to the U. S. Chamber of 
Commerce, A. M. Botsford. 

* * * 

The Edyth Totten Theatre, one of the 
most perfect little theatres in the United 
States, which was opened a year ago on 
Forty-eighth street, has joined the select 
group of deluxe theatres offering unusual 
motion picture films. 

The theatre will be opened on Friday 


evening next with the first showing in 
this country of Vilma Banky in “The 
Lady From Paris,” the French film in 
which this popular Hollywood star won 
her first and greatest success before be- 
ing brought to the United States. 

The Edyth Totten Theatre has a com- 
fortable seating capacity of 299, and dur- 
ing the past three months it has been 
completely equipped with the latest mo- 
tion picture paraphernalia. 

After the opening Friday night, which 
is to be attended by a number of the 
film stars now in New York, the per- 
formances will be given daily from 1 to 
11 o’clock. The program will include be- 
sides a special musical program, a fea- 
ture film and a series of short reels of 
unusual subjects, all first-run or notable 
revivals. 

* * * 

John S. Woody has been appointed East- 
ern representative of Hal Roach and Leo 
McCarey has been named supervising direc- 
tor of the Hal Roach studio. 



Leo McCarey John S. Woody 


Roxy at Fox Theatre Opening 

S. L. Rothafel (Roxy) went to Wash- 
ington last week to arrange for the open- 
ing of the new Fox theatre in the Na- 
tional Press Club, which took place last 
night. Several members of Roxy’s gang, 
including Maria Gambarelli, “Gamby,” 
Gladys Rice, Douglas Stanbury and the 
Roxy Male Quartet, appeared on the in- 
augural program. 

* * * 

“Joy Girl ” Released Sept. 25 
“The Joy Girl,” the Allan Dwan pro- 
duction for Fox Films which recently 
had its Broadway premiere at the Roxy 
Theatre, is scheduled for general exhibi- 
tor release on September 25, according 
to an announcement from General Sales- 
manager James R. Grainger of Fox. 

Olive Borden is starred in this screen 
version of May Edington’s story which 
appeared serially in the Saturday Evening 
Post, while Neil Hamilton plays opposite 
Miss Borden. Other members of the cast 
include Jerry Niley, Marie Dressier, 
Mary Alden, Helen Chandler and Wil- 
liam Morris. 

* * * 

“7th Heaven” Held Over 

“7th Heaven,” featuring Janet Gaynor 
and Charles Farrell, which by many is 


considered the best picture that William 
Fox has yet produced, is being held over 
at the Roxy Theatre for the second 
week. It has been drawing capacity 
audiences daily and in attendance has 
been second only to the sensational rec- 
ord of “What Price Glory” at Roxy’s 
Cathedral of the Motion Picture. Roxy’s 
prologue is also held over and Erno 
Rapee’s song, “Diane,” which provides 
the basic musical theme of the picture 
music, has been exceptionally successful 
as sung by Beatrice Belkin and James 
Molton. 

* * * 

Fox Dance Sept. 29 

What seems destined to be another 
glorious evening among film folk was 
announced this week by officers of the 
Fox Athletic Club when they made 
known that plans have been definitely 
completed for a gala dance and social to 
be held at the Claridge Hotel in New 
York Thursday evening, September 29. 

That this Fox Funfest, to which mem- 
bers may bring their friends, will be the 
outstanding event of the series held dur- 
ing the past nine months is already as- 
sured, for the information is given that 
two contests will be held during the eve- 
ning, one for the couple which best 
shows itself as dancers and another for 
the selection of the most popular girl 
within the Fox Films organization. In 
addition, there will be a special Surprise 
Contest, also presentations to Foxites 
for athletic prowess. Music will be by 
Harry Kosiner’s Knickerbocker Col- 
legians. 

The affair is in the nature of a jubila- 
tion over the Fox baseball team winning 
the motion picture championship and the 
Fox tennis team trimming the strong 
Pathe team in the inter-club tournament. 

Sourbier Chain Grows; 
“U” Pushes New Houses 
119 in Famous-Canadian 

Edward G. Sourbier becomes a leader 
among Middlewest exhibitors with the tak- 
ing over of the Lyric at Indianapolis. He 
owns the Rivoli in Toledo, two others in 
construction there, has an interest in eight 
smaller houses in Toledo and five in In- 
dianapolis, with a total of $5,000,000 in- 
vested. 

Other theatre developments of the week 
are : 

Universal is pushing the work on the $1,000,000 
Racine (Wis.) theatre and $600,000 Sheboygan 
(Wis.), and has reopened the Gladstone at Kan- 
sas City. Structural work on the $4,000,000 
Loew’s Midland at Kansas City is virtually com- 
pleted. . . . The Biscayne Plaza Theatre Co. has 
incorporated at Miami Beach, Fla. . . . The Al- 
bany has opened at Albany, Ga, . . . Formal 
opening of the new Stanley at Baltimore was set 
for Friday of this week. . . . W. E. Smith heads 
a project for a large theatre and office building 
in Columbia, Mo. . . . Joe Thomas is opening a 
new house in Jefferson City, Mo. . . . Famous- 
Players-Canadian Corp. now operates 119 theatres 
in Canada, and B & F is opening the Grover 
(suburban) at Toronto. 

J. E. Poppowell is planning a theatre at 
Anderson, Ind., and representatives of the 
Keith interests also have been observing 
possible locations there. 

Labor Group Opposes 

Tax on Tent Shows 

(Special to the Herald) 

EAST ST. LOUIS, ILL., Sept. 20 — 
The Illinois Federation of Labor at its 
annual convention held in East St. Louis, 
111., last week, adopted a resolution in 
which opposition was expressed against 
the alleged efforts of motion picture in- 
terests to stride dramatic tent shows. 

Delegate Dare of the Actors Equity 
association told the convention that the 
spoken drama never reached some parts 
of Illinois except in tents, and that in 
some places the tax is high as $300. 


September 24, 1927 


EXHIBITORS HERALD 


37 


Hays Conducts 
Conference On 
Trade Practice 

( Continued, from page 19) 

tion of the film patents cases, it is ex- 
pected that the view of the commission 
with regard to certain practices in the 
industry will be presented in no uncer- 
tain terms. 

Within a few weeks, the scene of ac- 
tivity will shift from Washington to 
New York. It is expected that several 
hundred film officials and theatre opera- 
tors will attend the conference as on- 
lookers with a view to getting at first 
hand the sentiment of both the Govern- 
ment and the various branches of the 
industry with respect to trade practices. 
It is probable that the meeting will 
have a greater influence upon the indus- 
try than anything which has ever tran- 
spired heretofore, not excepting color 
photography, talking films and other 
“revolutionizing” innovations. 

Ray art Has Big Cast 
for “Wheel of Destiny " 

(Special to the Herald) 

NEW YORK, Sept. 13. — Rayart Pic- 
tures Corporation announces that Duke 
Worne has assembled an all-star cast 
for the next Rayart picture, “The Wheel 
of Destiny.” Georgia Hale, Forrest Stan- 
ley, Ernest Hilliard and Benny Hyman 
have already been cast. The story was 
written by Joseph Anthony and ran 
serially in “Farm and Fireside.” 

Denison Gets Post 

with United Artists 

(Special to the Herald) 

NEW YORK, Sept. 20. — Earl Denison 
has been appointed supervisor of film 
service and maintenance, a newly cre- 
ated exhibitors’ service department of 
United Artists. Denison will establish 
in New York a reclamation plant and 
film depot to keep prints going to ex- 
hibitors in perfect condition. 

Fight Film Owner Is 

Arraigned in Omaha 

( Special to the Herald) 

OMAHA, Sept. 20.— Orville A. Eddy, 
California film owner, appeared before a 
United States commissioner here today and 
pleaded guilty to interstate transportation 
of pictures showing the Dempsey-Sharkey 
fight. Eddy put up $700 bond and was 
bound over to the federal grand jury. 

Fire Destroys Exhibitors Home 

MANCHESTER, N. H. — The residence of 
Victor Charas, owner of a motion picture circuit 
with houses in three states, was damaged to the 
extent of $25,000 by fire while the family was 
absent and redecorating was under way. 


“Better ’Ole” Is Seen by 
Legionnaires on Ships 

( Special to the Herald) 

NEW YORK, Sept. 20. — Mem- 
bers of the American Legion who 
went to France to the convention 
were entertained on board ship by 
showings of Warner Bros.’ “The 
Better ’Ole.” The picture was 
booked on four liners, the Levia- 
than, Republic, President Harding 
and President Roosevelt. The 
same boats carried other Warner 
pictures for screening. 


Free Pictures in Park 
Hurt Theatre Trade 

( Special to the Herald) 

HOUSTON, TEX., Sept. 20.— 
Orrill O’Reilly, operator of free 
motion pictures in the parks of 
Houston, has announced that he 
will clear $8,000 for the summer 
season off concessions that he runs 
in connection with the free shows. 
O’Reilly operates drink stands in 
addition to his show, which makes 
the rounds of the parks in a huge 
truck, with a demountable screen, 
every night of the week. His 
pictures are also augmented by 
slides advertising various con- 
cerns, thereby creating more proSt 
for Orrill. Current releases are 
used by the park man, and thou- 
sands see his shows every week. 

The legitimate motion picture 
industry in Houston, although tol- 
erant of the spirit of philanthropy 
that instigates — apparently — the 
showing of free pictures, believes 
that the latest releases should not 
be rented to the park operator by 
the exchanges, as they are creating 
an insurmountable competition. 


Tiffany Secures Many 
Contracts for Whole 
of Season 9 s Product 

(Special to the Herald) 

NEW YORK, Sept. 20.— Tiffany Pro- 
ductions has announced the signing of 
many contracts secured for the complete 
line-up of 20 features, four Jack London 
sea stories and 24 “Color Classic” 
planned for production this season. 

“King of Sports,” the second of 24 
“Color Classics” to be produced by Tif- 
fany for this season, has been booked 
by the Paramount theatre. New York. It 
has also been booked for the Publix 
circuit. 

Some of these contracts are: The Fay 
circuit; Miles circuit; Consolidated cir- 
cuit; Harris circuit; Stanley Fabian; the 
Modern and Beacon theatres in Boston; 
Strand theatre in Battle Creek; Isis 
theatre, Denver; American theatre. Salt 
Lake City and the Playhouse in Chicago. 

6 Theatre Firms Are 
Formed in New York 

(Special to the Herald) 

ALBANY, Sept. 20. — There appears to 
be plenty of confidence in New York state 
in the future of the motion picture industry. 
Last week an even half dozen companies 
were incorporated through the secretary of 
state’s office at Albany. These companies 
included both those erecting theatres as well 
as others producing pictures. The six were : 
Lyceum Enterprises, Inc., at Monticello, 
$10,000 capitalization; International Thea- 
tres Development, Inc., $500,000; Diana 
Theatres, Inc.; National Reel Corp. ; Public 
Safety Pictures, Inc., and Night Produc- 
ing Co., capitalization not stated. 

B & O Railroad Plans 
Centenary Exhibition 

(Special to the Herald) 

BALTIMORE, Sept. 20. — The Baltimore 
and Ohio railroad will hold a centenary 
exhibition and pageant commemorating its 
100 years of service here beginning Sept. 24 
and closing Oct. 8. 


Ellinor Vanderveer Dahlia 
There’s a dahlia named after Ellinor Vander- 
veer, who appears in a number of M-G-M-Hal 
Roach comedies. 


Fox Copies Hindoo 
Architecture in 
Two New Theatres 

( Special to the Herald) 

NEW YORK, Sept. 20.— Sacred build- 
ings of India are being copied in the two 
new Fox theatres now under construction 
on Grand and Washington blvds. in St. 
Louis, and on Woodward Ave., in Detroit, 
both to be completed in 1928. 

Burmese, Hindoo, Persian, Indian and 
Chinese features are noted in the details 
of these new Fox theatres, but the whole 
scheme may be said to be an ultra-modem 
American adaptation of the Hindoo tem- 
ples. Both are identical in size and each is 
said to be the second largest theatre in the 
world. Each theatre contains 5042 seats. 

A special organ will be installed in the 
lobby of each theatre to entertain the 
crowds entering and leaving the theatres. 
The lobbies are six stories high. Elevators 
will run to all balcony levels. “Roxy,” of 
radio fame, will have charge of the stage 
presentations, which will be circuited from 
the Roxy theatre, New York. 

George Allison, Fox 
Atlanta Manager, Dies 
While on Business Trip 

( Special to the Herald) 

ATLANTA, Sept. 20. — George R. Al- 
lison, local manager for Fox, died Sun- 
day night while on a business trip at 
Valdosta, Ga. Death was caused by an 
acute attack of indigestion. During the 
winter Allison had suffered a severe at- 
tack of influenza and it is believed the 
illness weakened his heart. He is sur- 
vived by his wife. 

Allison was president of the Atlanta 
Film Board of Trade and had frequently 
held that post. He came to Atlanta 
13 years ago. It is expected that intern- 
ment will be held in Philadelphia. 


Columbia Signs Three 
for “Perfect Thirties 99 

(Special to the Herald) 

NEW YORK, Sept. 20. — Columbia Pic- 
tures has recently signed George B. 
Seitz to direct a production in which 
Conway Tearle will be starred. Gibson 
Gowland has been signed for an impor- 
tant role in one of the company’s spe- 
cials, and Reed Howes has been signed 
to support Claire Windsor in “Say It 
with Sables.” 


Soon We’ll Have Radio 
Talking Pictures: Harbord 

(Special to the Herald) 

ST. LOUIS, Sept. 20. — In a 
short period of time we are to 
have talking motion pictures that 
will be broadcast by radio. Turn 
a few dials and you’ll see any cur- 
rent event and hear it too, if the 
prediction of General James C. 
Harbord, president of the Radio 
Corporation of America, comes 
true. 

“The Radio Corporation of 
America is now making plans to 
develop this system of broadcast- 
ing talking motion pictures on a 
commercial basis,” declared Har- 
bord in a speech delivered in St. 
Louis recently at a luncheon at- 
tended by radio distributors. 



38 


EXHIBITORS HERALD 


September 24, 1927 


Exhibitors Herald Production 


This Production Directory 
will be published weekly in 
the Herald, with an ampli- 
fied form appearing monthly 

Directory 

Through Herald’s Produc- 
tion Directory entire motion 
picture industry may keep 
in constant touch with vital 

in The Studio. 

A Valuable Resume of Production Activities 

subject of production. 


Chadwick Studio Buster Keaton Studio 


STORY 

CHIEF 

DIRECTOR PLAYERS 

BRAND 

NAME 

STARTING 

DATE 

“Polly of the 
Movies** 

Scott Pembroke Gertrude Short 
Bob Ellis 

Jason Robards 

‘‘First Division” 

Sept. 10 

“The Circus’* 

Charles Chaplin 

Harry Crocker Charles Chaplin 
Merna Kennedy 

Studio 

United Artists 

Jan. 1926 


Columbia Pictures Corp. 


“The College 
Hero’* 

Walter Long 

Bobby Agnew 
Pauline Garon 

“Perfect 30” 

Aug. 31 



Rex Lease 



“The Tigress’* 

Geo. B. Seitz 

Jack Holt 
Dorothy Revier 

“Perfect 30” 

Sept. 16 


De Mille Studio 


“My Friend 

E. M. Hopper 

Franklin 

Pathe 

Sept. 6 

from India’’ 


PanglH)i n 



“The Main 

W. K. Howard 

Vera Reynolds 

Pathe 

Aug. 9 

Event** 

“The Leopard 

Rupert Julian 

All Star 

Pathe 

Sept. 14 

Lady’* 






F B 0 Studio 


“Little Buck- 

Louis King 

Buzz Barton 

Western 

Sept. 8 

aroo’’ 





“Her Summer 

James Dugan 

Hugh Trevor 

“Master Showman 

Sept. 16 

Hero’* 


Duane 

Special” 




Thompson 


Sept. 12 

“Red Riders of 

Robt. DeLacy 

Patsy R. Miller 

“Master Showman 

Canada’* 


Cha±>. Byer 

Special” 


“Coney Island’’ 

Ralph Ince 

Lois Wilson 
Lucila Mendez 
Rudolph 
Cameron 

Gold Bond 

Sept. 10 

“The Renegade” 

Wallace Fox 

Bob Steele 
Dorothy 

Western 

Sept. 15 



Kitchen 




Fine Arts Studio 


“Night Life’* 

Geo. Archain- 

Alice Day 

Tiffany Special 

Sept. 10 


baud 

Johnny Ha iron 
Eddie Gribbon 




First National Studio 


“Ain’t She 

Marshall Neilan 

Colleen Moore 

Special 

Sept. 13 

Sweet’’ 


Larry Kent 



“The Private 

A. Korda 

Marie Corda 

Special 

Aug. 5 

Life of Helen 


Louis Stone 



of Troy** 


Ricardo Cortez 



“The Valley 

Charles Brabin 

Milton Sills 

Special 

Aug. 23 

of Giants’* 


Doris Kenyon 



“Shepherd of 

A1 Rogell 

Alec Francis 

Special 

Aug. 23 

the Hills’* 


Mollie O’Day 
John Boles 



“Man Crazy*’ 

J. F. Dillon 

Dorothy 

Mackaill 

Jack Mulhall 

Showman Group 

Aug. 29 


“Louisiana” 

G. Fitzmaurice 

Billie Dove 

Special 

Aug. 29 

“The Gorilla” 

A1 Santell 

Charles Murray 
Fred Kelcy 

Special 

Aug. 16 

“A Texas 

Richd. Wallace 

Will Rogers 

Special 

Aug. 22 

Steer” 


Louise Fazenda 
Ann Rork 




Fox Studio 



“Balaoo” 

Richd. Rosso n 

Edmund Lowe 
Leila Hyams 

Special 

Sept. 15 

“Grandma 

Jack Ford 

James Hall 

Special 

July 20 

Bernle 


Margaret Mann 



Learns Her 
Letters” 


Earle Fox 



“Wolf Fangs” 

Lou Seiler 

“Thunder” 
Charles Morton 
Caryl Lincoln 

Dog Series 

Aug. 15 


“Ladies Must 

Herman 

Virginia Valli 

Special 

Aug. 31 

Dress” 


Hal Cooley 





1 Mwrtnce Gray 



“Wildcat Love” 

Gene Ford 

Tom Mix 

Mix-Super- 

Sept. 6 




Western 



Tec- Art Studio 


“Bowery Rose” 

Bert King 

Rosemary 

Theby 

Pat O'Malley 
Gladys Hulette 
Ernest Hilliard 

Bert King Prod. 

Sept. 9 

“Ramona” 

Edwin Carewe 

Delores Del Rio 

United Artists 

Sept. 3 




CHIEF 

BRAND 

STARTING 

STORY 

DIRECTOR 

PLAYERS 

NAME 

DATE 

“Steamboat 

Chas. Riesner 

Buster Keaton 

United Artiste 

July 15 

Bill, Jr.” 






Metro-Goldwyn-Mayer Studio 


“Fires of 

Monta Bell 

John Gilbert 


Aug. 5 

Youth” 


Jeanne Eagles 



“Wyoming” 

Van Dyke 

Tim McCoy 
Dorothy 

Western 

Aug. 22 



Sebastian 



“West Point” 

Ed. Sedgwick 

Wm. Hainefi 
Joan Crawford 

Special 

Aug. 5 

“In Old 

John Stahl 

James Murray 

Special 

July 28 

Kentucky” 


Helene Costello 


“Baby Mine” 

Lew Lipton 

Geo. K. Arthur 
Karl Dane 
Louise Lorraine 
Charlotte 


Aug. 12 



Greenwood 



“Dog of War’ 

’ Stuart Paton 

Marceline Day 
Ralph Forbes 
Bert Roach 


Sept. 15 

Untitled 

H. Beaumont 

Ramon Novarro 
Renee Adoree 


Sept. 14 


Metropolitan Studio 


“The Terrible 

S. Bennett 

Allen Ray 

Pathe Serial 

Sept. 12 

People” 


Walter Miller 



Paramount-Famous-Lasky Corporation 

“The Side 

John Water 

W. C. Fields 

Star Attraction 

Sept. 6 

Show” 


Chester Conklin 



“The Gay 

Greg. LaCava 

Richard Dix 

Special 

Sept. 3 

Defender” 
“She’s a Sheik 

” Ciar. Badger 

Bebe Daniels 
Richard Alien 

Star Attraction 

Aug. 24 

"The Spotlight” Frank Tuttle 

Esther Ralston 

Star Attraction 

Aug. 31 



Neil Hamilton 



“Serenade” 

H. D'Arrast 

Adolph Menjou 

Star Attraction 

Sept. 12 

“Gentlemen 

Mai St. Clair 

Ruth Taylor 

Special 

Sept. 14 

Prefer 


Holmes Herbert 



Blondes” 


Wm. Austin 
Ford Sterling 




United Artists 


“Sadie 

Thompson” 

Raoul Walsh 

Gloria Swanson 

Special 

June 29 

“Sorrell & 
Son” 

Herb. Brennon 

H. B. Warner 
Alice Joyce 
Anna Q. 

Nilsson 

Norman Trevor 
Carmel Myers 

Special 

July 26 

“The Garden 
of Eden” 

Lou. Milestone 

Corinne 

Griffith 

Special 

Aug. 1 5 

“Drums of 
Love” 

D. W. Griffith 

Mia \ Philbin 
Lionel 

Barrymore 
Don Alvarado 

Special 

Sept. 12 


Universal Pictures Corp. 


“Use Your 

Fred Newmeyer 

Reginald Denny 

Universal Jewel 

Sept. 

6 

Feet” 






“The Cohens 

Wm. Beaudine 

George Sidney 

Universal Jewel 

Sept. 13 

& Kellys in 


J. Farrell 




Paris” 


McDonald 

Kate Price 

Vera Lewis 




“Western 

Reaves Eason 

Hoot Gibson 

Universal Jewel 

Sept. 

9 

Suffragette” 
“Thanks for the 

Wm. A. Seiter 

Laura LaPlante 

Universal Jewel 

Aug. 

22 

Buggy Ride” 


Glenn Tryon 




“The Sym- 

F. Harmon 

Jean Hersholt 

Universal Jewel 

Aug. 

22 

phony” 

Weight 

George Lewis 
Marian Nixon 





Warner 

Brothers 

Studio 



“The College 
Widow” 

Archie Mayo 

Delores Costello 
Wm. Collier, 

Jr. 

Rin-Tin-Tin 

Warner Winner 

Aug. 

16 

“Dog of the 

Lederman 

Warner Winner 

Aug. 

29 

Regiment” 
“Girl from 

Ray Enright 

Conrad Nagel 

Warner Brothers 

Sept. 

1 

Chicago” 

Myrna Loy 

Special 



“Good Time 

Michael Curtiz 

Warner Oland 




Charley” 


Helene Costello 

Warner Winner 

Sept. 

6 

“The Silver 

H. Bretherton 

Irene Rich 

Warner Winner 

Sept. 

8 


Slave” 


September 24, 1927 


EXHIBITORS HERALD 


39 



10 Per Cent Average Holds 

In Exhibitor Newspaper Ads 

T EN PER CENT continues to represent the exhibitor’s idea of what 
proportion of his total newspaper advertising to devote to Short Fea- 
tures, according to the latest responses to a questionnaire which “Jay- 
see” Jenkins is presenting to theatre owners in the field. 


Van Zandt Is 
New Controller 
Of Educational 

Charles Van Zandt is the new treasurer 
and controller of Educational, succeeding 
the late John W. Toone. Van Zandt was 
elected at a special 
meeting of the 
board of directors 
last week. 

Van Zandt comes 
to Educational 
from the presi- 
dency of the Rex- 
Watson Corpora- 
tion, manufactur- 
ers, of Canastota, 

N. Y., of which he 
has been the head 
for two years. He 
was controller of 
the Famous Play- 
ers-Lasky Corpo- 
ration in 1917 and 
1918, occupying this important position at 
the time of the consolidation of Paramount 
Corporation with Famous Players-Lasky. 
Van Zandt left Famous Players-Lasky 
early in 1919 to become controller of the 
Olonite Company of Passaic, N. J., and 
later become general manager of the Wil- 
kinson Manufacturing Company of Bing- 
hamton before his election to the presi- 
dency of the Rex-Watson Corporation. 


Eight Reels Added 
To Rainbow Series; 
New Work Started 

Eight reels will be added to the series of 
Rainbow Productions being made by the 
North American Society of Art at the 
Cosmopolitan studio in New York, making 
a total of ten two-reel pictures. Work al- 
ready has been started on the additional 
reels with the expectation of completing 
them in a fortnight. 

One highlight of the new series is a 
night club depicting the interior of a cir- 
cus, called “The Club Cirque.” It is fash- 
ioned along the lines of an elegant circus, 
with hangings in red and white, chairs and 
couches in black patent leather and blue 
and white checkered satin covers on the 
tables. Ben H. Stearns, art director, is re- 
sponsible for this setting. 

The pony ballet from the Albertina Rasch 
school, the entire ballet from Rio Rita, the 
George Sisters from Allez-Oop and the 
Irwin Twins will act as entertainers in the 
night club scene. The company expects to 
go on location for new exteriors this week. 
Edna Murphy, the star, has postponed the 
purchase of her trousseau, while Walter 
Tennyson, leading man, was forced to 
change his passage for London and sail at 
a later date. 


H'HIS proportion has held true practi- 
-*■ cally from the launching of the ques- 
tionnaire in an endeavor of this department 
of the Herald to determine just what the 
exhibitor thinks is the drawing power of 
his Short Features in comparison with the 
long feature on his program. 

The questionnaire started with exhibitors 
met in the Middlewest by “The Herald 
Man.” The following list takes in a few 
more Nebraska exhibitors and then adds 
the first of the theatre owners seen in 
Wyoming. 

10 PER CENT 

J. H. Wilhermsdorf , Harrison, Neb. 

G. Bressler, Page Theatre, Page, 
Neb. 

E. L. Davis, Davis Treatre, Ewing, 
Neb. 

W. E. Botsford, Palace Theatre, 
Long Pine, Neb. 

G. F. Botsford, Royal Theatre, 
Ainsworth. Neb. 

Mrs. Lee Mote, Acme, Riverton, 
Wyo. 

15 PER CENT 

F. J. Lee (By A. L.), Empress, 



It seems that “something must have hap- 
pened to Ole,” but Viola Richard and 
Martha Sleeper, Hal Roach comedy 
players, appear to be blissfully igno- 
rant of the fact. The tatoo effect may 
have come from a scene in the latest 
Max Davidson comedy for M-G-M, 
“Love ’Em and Beat ’Em.” 


Glen rock, Wvo. 

20 PER CENT 
,/. W. Carver, Cody, Wyo. 

It will be noted that the first Wyoming 
reports give the advertising for Short Fea- 
tures more prominence than the general 
average to date in other states. 


Paramount Books 
Short Features in 
Big List of Houses 

That Paramount short features rapidly 
are piling up an imposing number of book- 
ings is evidenced in the latest records of 
showings and playdates. 

Opening of the Paramount-Christie com- 
edy season was reported in Portland, Ore., 
with a Christie comedy playing with “Un- 
derworld” at the Broadway, de luxe West 
Coast house. Another Christie was booked 
at the Million Dollar, Los Angeles, and one 
at the Uptown. At Vancouver the Capitol 
played Billy Dooley in “Row, Sailor, Row.” 

Other first run cities reporting Christie 
playdates are the Uptown, Sheas and Pan- 
tages in Toronto; Metropolitan in Winni- 
peg; Daylight, Saskatoon; Colonial, Port 
Arthur; Royal, Fort Williams; Capitol, 
chain, Regina; Brandon, Moose Jaw; also 
three others in Winnipeg besides the Metro- 
politan, the Capitol, Osborne and Lyceum. 

The Christie comedies have started play- 
ing their regular first runs at Saxe’s Strand 
and Merrill in Milwaukee; at the Lisbon 
houses in Cincinnati ; the Hippodrone, 
Waco, and the Queen, Houston. 

San Antonio reports the new Christies 
started at the Princess and Majestic, 
Austin; the Queen, Galveston, and the 
R and R at Laredo. 

The Oklahoma City territory reports 
the series started at the Criterion, Okla- 
homa City, also in Enid, Okla; Chick- 
asha, Ada, McAlester, Blackwell, Law- 
ton, Hobart, Duncan, Pawhuska and El- 
Reno. 


Ten Merchants Assist in 

Harmonica Playing Tieup 

A tieup with the Jonesboro Evening Sun 
helped W. L. Mack, manager of the Strand 
theatre in that city of Arkansas, to put 
over a Juvenile Comedies-Harmonica Play- 
ing Contest. 

Ten merchants were mentioned in the 
advertising campaign of Manager. Mack 
and the ten stores decorated their windows 
with exploitation material. 





40 


EXHIBITORS HERALD 


September 24, 1927 


All Stern Series 
Of Comedies to Be 
From Cartoonists 

All five series of comedies to be made by 
Stern Brothers for release through Univer- 
sal this season will be made from news- 
paper cartoon strips. 

Julius Stern, president of the Stern Film 
Corporation, points out the new production 
policy of the Sterns. 

“Our new product, consisting of one Uni- 
versal Junior Jewel series of twelve two- 
reelers, and four Stern Brothers series of 
thirteen two-reelers each, will mark, we 
hope, a new epoch in the two-reel comedy 
field,” he states. “In production expense it 
is characterized by a distinct advance over 
anything we ever attempted before. 

All Based on Comic Strips 

“All of our new comedies are based on 
popular newspaper comic strips. All five 
series are adapted directly from the work 
of internationally known cartoonists. This 
is due to our decision that the newspaper 
comic strip offers the best material for 
screen comedy adaptation yet discovered. 

“The greatest advantage of all, however, 
is the fact that every newspaper reader 
knows our characters. 

Cartoon Series Listed 

“A leading series, now being released as 
a Universal Junior Jewel series, is ‘The 
Newlyweds and Their Baby’, taken from 
the famous comic strip by George Mc- 
Manus. 

“The four Stern Brothers series, totaling 
to a two-reel comedy for every week in the 
year, are as follows: The ‘Let George Do 
It’ series, also from a George McManus 
comic strip; the ‘Keeping Up With the 
Joneses’ series, adapted from Pop Mo- 
mand’s comic strip; the ‘Buster Brown’ 
series, from R. F. Outcault’s comic strip, 
and the ‘Mike and Ike, They Look Alike’ 
series, taken from the strip by Rube Gold- 
berg.” 

Following is a schedule of releases 
through December: 

UNIVERSAL JUNIOR JEWEL SERIES. 

Sept. 5— -“The Newlyweds’ Troubles,” in “The 
Newlyweds and Their Baby” series. 

Oct. 3 “The Newlyweds’ Surprise.” 

Nov. 7— “The Newlyweds’ Mistake.” 

STERN BROTHERS COMEDIES 

Aug. 31— “Rushing Business,” “Let George Do 
It” series. 

Sept. 7— “Keeping in Trim,” “Keeping Up With 
the Joneses” series. 

Sept. 14 “Buster, Come On,” “Buster Brown” 

series. 

Sept. 21^— “Dancing Fools,” “Mike and Ike” 
series. 

Sept. 28— “George Steps Out,” “Let George Do 
It” series. 

Oct. 5 “Society Breaks,” “Keeping Up With the 

Joneses” series. 

Oct. 12— “Buster’s Home Life,” “Buster Brown” 
series. 

Oct. 19— “All For Uncle,” “Mike and Ike” 
series. 

Oct. .26 “Picking on George,” “Let George Do 

It” series. 

Nov. 2— “Passing the Joneses,” “Keeping Up 
With the Joneses” series. 

Nov. 9 “A Disorderly Orderly,” “Let George 

Do It” series. 

Nov. 16— “Buster, What’s Next?” “Buster 
Brown” series. 

Nov. 23— “Oh ! Mabel!” “Mike and Ike” series. 

Nov. 30— “On Deck,” “Let George Do It” 
series. 

Dec. 7— “Showing Off,” “Keeping Up With the 
Joneses” series. 

Dec. 14— “Run Buster,” “Buster Brown” series. 

Dec. 21— “There’s a Will,” “Mike and Ike” 
series. 

Dec. 28— “Model George,” “Let George Do It” 
series. 


U Film Serialization 

Allotted 1,500 Papers 

Universal’s serialization of "Blake of 
Scotland Yard,” chapter-picture now being 
distributed, already has been alloted to 1,- 
S00 newspapers. The serialization is in 
twelve chapters of 1,200 words each. The 
serial is a Junior Jewel. 


Fox Shows Volcano Films 
of Vanderbilt Expedition 

Unusual scenes of the volcanoes on 
Galapagos Isles in the South Pacific 
appear in the current Fox News reel. 
The pictures were obtained by Fox 
News from Barclay Warburton, Jr., 
grandson of the late John Wanamaker, 
who made them from the deck of the 
Vanderbilt Oceanographic Expedition- 
ary yacht, Ara. The former Mrs. 
Warburton recently was .married in 
Paris to W. K. Vanderbilt, Jr. 

An account of these volcanoes con- 
tained in the report of the William 
Beebe expedition records that the 
Arcturus was not permitted to sail 
near enough for pictures, on account 
of the fact that it was a wooden ves- 
sel. 

The scenes show the heavy gases 
belching from the water, while lava 
crumbles from the hot cliffs above 
and plunges into the broiling sea with 
terrific force, causing bomb-like ex- 
plosions when it strikes. 


RELEASES 


WEEK OF SEPTEMBER 18 
“Smith’s Pony,” Mack Sennett, Pathe, two ; 
“Prowling Around France With Will Rogers,” 
Clancy, Pathe, one; Pathe Review, No. 38, 
Pathe, one; Topics Of The Day, No. 38, Timely 
Films, Pathe, one-third; “Crimson Colors,” Col- 
legians, Universal, two ; “Blake Of Scotland 
Yard,” Junior Jewels, Universal, two; “Keeping 
In Trim,” Stern, Universal, two; “Buster, Come 
On,” Stern, Universal, two ; “Dancing Fools,” 
Stern, Universal, two; “Newlyweds’ Troubles,** 
Junior Jewels, Universal, two; “Oh Teacher,” 
Oswald, Universal, two ; “The Scrappin’ Fool,*’ 
Mustang, Universal, two ; “Danger Ahead,” Mus- 
tang, Universal, two; “Newslaff,” No. 2, F B O, 
one. 

WEEK OF SEPTEMBER 25 
“Fox Tales,” Mermaid, Educational, two; “Follies 
of Fashion,” Curiosities, Educational, one; “Off 
Again,” Cameo, Educational, one; “Peter’s Pan,” 
No. 9, F B O, two; “Hawk of the Hills,” No. 5, 
Pathe, two; “The Human Fly,” Fables, Pathe, 
two-thirds; “Sailors, Beware!” Roach, Pathe, 
two; “Pathe Review,” No. 39, Pathe, one; 
“Topics of the Day,” No. 39, Timely Films, 
Pathe, one-third; “The Winning Five,” Collegians, 
Universal, two; “Blake of Scotland Yard,” No. 7, 
Junior Jewels, Universal, two ; “George Steps 
Out,” Stern, Universal, two ; “Monkey Shines,” 
Highbrow, Universal, two ; “The Riding Whirl- 
wind,” Mustang, Universal, two ; “The Weaker 
Sex,” Record Pictures, Pathe, one. 

WEEK OF OCTOBER 2 

“Felix the Cat,” Bijou Films, Educational, one; 
“She’s a Boy,” Juvenile, Educational, two ; 
“Argentina,” Varieties, Fox, one; “Her Blue Black 
Eyes,” Imperial, Fox, two; “The Beloved Rouge,” 
No. 10, FBO, two; “Micky’s Pals,” No. 2, 
“Mickey McGuire,” FBO, two; “Hawk of the 
Hills,” No. 6, Pathe, two; “The River of Doubt,” 
Fables, Pathe, two-thirds; “A Gold Digger of 
Weepah,” Mack Sennett, Pathe, two; “Outwitting, 
Time,” Grantland, Pathe, one; “Pathe Review,” 
No. 40, Pathe, one; “Topics of the Day,” No. 
40, Timely Films, Pathe, one-third; “Blake of 
Scotland Yard,” No. 8; Junior Jewels, Universal, 
two ; “Society Breaks,” Stern, Universal, two ; 
“Newlywed’s Surprise,” Junior Jewels, Universal, 
two ; “The Mechanical Cow,” Oswald, Universal, 
two; “On Special Duty,” Mustang, Universal, two. 

Lindbergh 9 s Visit to 

Seattle Helps Business 

(Special to the Herald) 

SEATTLE, Sept. 20. — When Col. Charles 
A. Lindberg visited the city last week, 
many of the theatres used a large portion 
of their space for comments on the avia- 
tor, and big business for the theatres was 
the rule. 

The Fox-Case Movietone made a big hit 
with audiences at the Liberty theatre in its 
initial showing in the city, it being espe- 
cially appropriate for the week, since it 
showed Lindbergh’s reception in Washing- 
ton. 


NEWSPICTURES 


PATHE NEWS NO. 74 — “Old Glory” leaves Old 

Orchard, Me., on flight for Rome Shanghai 

holds night festival Former-President Taft 

spends vacation at point Au Pic, Quebec, Canada. 
INTERNATIONAL NEWSREEL NO. 74 — Dempsey 
and Tunney at training camps at Chicago speed 
training for great bout — Famous theatre folk at 
Glen Cove, L. I., N. Y., mourn at funeral of 
Marcus Loew— Beauties at Atlantic City beauty 
pageant pass before judges. 

INTERNATIONAL NEWSREEL NO. 75 — Lois Ela- 
nor Delander, Joliet, 111., wins Atlantic City 
Beauty contest— Thirty-five thousand cheer at 
Meadowbrook club, L. I., N. Y., as Yankee polo 
team defeats British. 

PARAMOUNT NEWS NO. 13 — Auto climbers risk 
necks in race up Pike’s Peak— Student officers at 
West Point honor Lafayette — Marne day— “Old 
Glory” hops off on tragic flight for Rome. 

PARAMOUNT NEWS NO. 14 Lois Delander of 

Joliet, 111., is crowned “Miss America” at At- 
lantic City beauty pageant — Balloons from eight 
nations float off from Detroit in annual Gordon 
Bennett race— American Legion men board 
Leviathan at New York for Paris convention. 

M-G-M NEWS NO. 7— Motorboats at Detroit race 
for speed title— Helen Filkey of Illinois sets 
new pace in hurdle race at Eureka, Cal., in na- 
tional contest— Chicago welcomes Tunney on ar- 
rival in city. 

M-G-M NEWS NO. 8 — Hundreds of notables gather 
at Glen Cove, L. I., N. Y., to give last tribute 
to Marcus Loew— Nation’s prettiest girls compete 
in Atlantic City beauty contest Tilden at Ger- 

mantown, Pa., wins first Davis Cup match from 
Henri Cochet. 

M-G-M NEWS NO. 9 — Lois Delander of Joliet, 111., 
wins annual Atlantic City beauty contest— Ameri- 
can polo stars at Meadowbrook, L. I., N. Y., 
swamp British team— Last of second A. E. F. 
sail on Leviathan from New York to Paris. 

FOX NEWS NO. 99 Tunney and Dempsey open 

fight camps in Chicago— Helen Filkey at Eureka, 
Cal., wins hurdle race in national contest— The 
round-the-world flyers inspect London from hotel 
roof. 

FOX NEWS NO. 100— Tunney in Chicago training 

camp trains for fight Patrick Taylor jumps off 

Niagara bridge and lives Nation’s beauties com- 

pete in annual Atlantic City beauty contest. 

FOX NEWS NO. 101 — Rene Lacoste of France de- 
feats Tilden at Germantown, Pa., in Davis Cup 
tennis match— American polo team at Meadow- 
brook, L. -I., N. Y., defeats British team— Bal- 
loons from eight nations float off from Detroit 
in Gordon Bennett balloon race. 

KINOGRAMS NO. 5325 — Boats at Detroit hit 
breakneck speed for 150 miles in race— Nation’s 
beauties parade at Atlantic City annual beauty 

contest Tunney at Chicago training quarters 

trains for fight 

KINOGRAMS NO. 5326— American polo team at 
Meadowbrook, L. I., N. Y., defeats British team 
—Lois Delander of Joliet, 111., wins annual At- 
lantic City bathing beauty contest— Balloons 
float off from Detroit in annual Gordon Bennett 
race. 


Testimonial Dinner Given 
S. H. McKean, Assignment 
Editor, Paramount News 

A testimonial dinner to Sidney H. 
McKean, assignment editor of Para- 
mount News, was given by the New 
York City staff last week at Joe Leni’s 
restaurant. 

Among those who gathered to do him 
honor were: Lou Diamond, David Suss- 
man, Stanley Waite, Albert Richard, 
Gene Laroche, C. T. Chapman, Les 
Roush, Emmanuel Cohen, Sidney Cohen, 
Fred Sykes, Ludvig Geiskop, Bill Park, 
Jake Coolidge, Robert Denton, Williard 
Vanderveer, Urvine Santone, Bill Clark, 
Douglas Dupont, Arnold Belcher, Henry 
De Siena, Bill Kuntz, G. Bartone, Ed 
Nagle, Ray Fernstrom, Frank Fox, W. 
F. Gerecke, Harry Cuthbertson, Stephen 
Early, Edmund Bascomb, Carl Wallen, 
Miles Gibbons and Harold J. Flavin. 

Harry Tugander, member of the traf- 
fic department of Paramount News, has 
been promoted by Emanuel Cohen, edi- 
tor of Paramount News, to the position 
of cameraman on the staff. Mr. Tugan- 
der will operate out of the New York 
headquarters. The addition of Mr. Tu- 
gander gives Mr. Cohen a total of 21 
cameramen covering the news in New 
York City and the surrounding territory. 




September 24, 1927 


EXHIBITORS HERALD 


41 


PRESENTATION ACTS 


Capitol Adopting Stage Bandshow 


Plot Becomes 
Vital Element 
in Bandshows 

Adds to Drawing Power of This 
Type of Stage Show 
Policy 

In order for stage bandshows to be- 
come recognized as a standard form of 
amusement, it is very necessary that fu- 
ture productions be carried out on the 
basis of musical comedy. — By that we 
mean that a plot must be injected in 
the presentation and that certain lead- 
ing players must be called upon to carry 
through the necessary lines that will 
keep continuity from beginning to end 
of the entertainment. 

When this form of entertainment was 
first introduced to Chicago, it was a 
novelty from many standpoints; first be- 
cause an entire band appeared on the 
stage, visible to the audience throughout 
their entire selections; secondly because 
the band leader possessed personality 
and was capable to do something else 
besides weilding a baton, and last but 
not the least were the special acts who 
offered their entire routine in front of 
the band, thereby giving each speciality 
the surrounding and finishing touch of a 
miniature musical production. 

Interest Must Be Sustained 

Now that all these things have been 
accomplished and have become success- 
ful in hundreds of deluxe picture the- 
atres, it is necessary to combine some- 
thing in these presentations that will 
hold the interest not only temporarily 
but for an indefinite period, and by that 
we mean that in order to keep a steady 
flow of patrons coming into your the- 
atres, you must give them good enter- 
tainment first, last and always. 

One way that interest can be kept in 
stage bandshows is for the producers to 
surround the production with capable 
artists who not only sing and dance but 
those who are also capable of talking 
clearly and intelligently such as some 
musical comedy people are called upon 
to do. In this manner when a show is 
staged, a plot can be given to it and 
instead of seeing a bandshow each week 
with the usual “dancers” and “singers” 
a little playlet is offered with specialties 
intermingled and in this manner you are 
not only offering your people some- 
thing with a theme but you are also 
furnishing them the best of talent and 
practically the same type of amusement 
at the popular price as the musical 
shows now offer at $2 and $4 top. 

The more miniature musical comedy 

( Continued on page 42) 



One of the most popular men in Chicago 
theatrical circles, and most liked character in the 
music publishing business was the late Jacob B. 
Kalver, who passed away on September 13 at 
Mayo Brothers Hospital in Rochester from a major 
operation. 

Mr. Kalver was born in Fort Wayne, Ind., 47 
years ago and has spent most of his life here and 
in New York. 25 years of it has been spent in 
the music business, and at the time of his death 
ho was associated with the Leo Feist firm as 
Chicago supervisor of leaders and organists. Be- 
fore that time he was with the Irving Berlin 
Company for over a year and 20 years as manager 
of the Jerome H. Remick Company. Throughout 
the country Kalver was known as the organists’ 
friend, and although he had befriended many 
others in other walks of life he was more or less 
looked upon by professional people as their 
benefactor. 

Services were held last Friday morning at 
Furth’s Chapel, on 47th and Ellis Avenue, Chi- 
cago, where every leading band conductor and 
organist in Chicago paid tribute to his last 
earthly rites. The services were officiated by 
Doctor Mann, a well known Rabbi and the re- 
mains were buried at Mount Mayriv. 

The pall bearers were as follows: John Bala- 
ban, of Balaban and Katz, a life long friend, 
William Hollander, director of publicity and 
advertising for B & K, Paul Ash, the well known 
band leader, H. Leopold Spitalncy, musical con- 
ductor of the Chicago theatre, George Pincus, 
assistant to the late Kalver, and Chester Cohn of 
the Feist Chicago office. Presentation artists and 
stage producers, besides many well to do business 
men of other walks of life were among the 
hundreds that mourned the loss of Jake Kalver. 

Besides a wife and two sons, the deceased left 
a brother, his parents and several near relatives. 

Phil Kornheiser, manager of the Feist New York 
office, and all their branch managers were also 
present for the services and funeral. In addition 
all other music publishers and their representa- 
tives paid tribute to the music official. 


Supplements 
Regular Bill 
at Big House 

Other Theatres Throughout the 
Country Adding “Ash” 
Policy to Programs 
By A. RAYMOND GALLO 

The Capitol, up to a few months 
ago known as the world’s largest 
theatre, located at Broadway and 
51st street, New York, announces a 
new policy of elaborate stage pres- 
entations in conjunction with their 
photoplays. 

In addition to the beautiful pro- 
logues and stage entertainments which 
up to the opening of the Roxy this 
theatre has led all others in the field 
of classical stage entertainment, will 
now present a new type of supple- 
mentary amusement which will be sup- 
plied in the form of stage bandshows 
done on a similar basis as all other 
presentation houses now offer. 

The new type of entertainment is better 
known as the “Paul Ash policy” and will 
not deviate from the present form of high 
class prologues or overtures which are now 
part of the program in conjunction with 
the photoplays here. 

Units Will Be Separate 

In fact, both will be offered as separate 
units with a distinct cast of artists both 
staged and costumed with the best equip- 
ment and talent that this theatre can sup- 
ply. 

On the opening program of the new 
stage bandshow policy will appear such 
well known stars as Pat Rooney, Marian 
Bent and many others, well known in the 
musical comedy and vaudeville field. Ma- 
jor Edward Bowes, managing director of 
the Capitol will still supervise the produc- 
tions. A ballet of a number of Chester 
Hale Girls will also take part in these pres- 
entation shows in addition to the Capitol 
Singing Ensemble. At present David Men- 
doza is conducting the Grand Orchestra, 
and from all indications will continue in 
the orchestra pit while some popular band 
leader will be selected to direct the band- 
shows. 

Policy Adopted by Virginia 

Among the many new openings of stage 
bandshow policies is the Virginia theatre, 
Champaign, 111., which recently underwent 
extensive alterations and opened on Sep- 
( Continued on page 42) 


42 


EXHIBITORS HERALD 


September 24, 1927 


MORE BANDSHOWS 


( Continued from page 41) 

tember 15 with a “Paul Ash policy,” fea- 
turing Verne Ricketts as the band leader. 
A. N. Gonsior is the managing director 
who supervises the productions with Sam 
Bramson booker of the shows. Harry 
Husbands has been selected as the solo or- 
ganist. 

This theatre is located in a college town 
and will present a split week policy of fea- 
ture pictures and bandshows all year 
around. 

Two other neighborhood theatres that re- 
cently launched a bandshow policy, are the 
Belpark and Windsor theatres of Chicago, 
both Lubiner & Trinz houses. The theatres 
inaugurated the policy on September 18 as 
a split week arrangement with George Senn 
doing the “Paul Ash” at the Belpark and 
Cecil Davidson at the Windsor. 

Two more Lubiner & Trinz theatres in- 
stalled an augumented stage bandshow 
policy this week. They are the North Cen- 
ter and Pantheon, both Chicago houses. 
The new Terminal theatre, an Ascher 
Brothers’ house, will revive the bandshow 
policy next week with Don Traniger as the 
band leader. 

Many other smaller theatres are expect- 
ing to install this policy this fall, not only 
in Chicago but throughout the country, and 
reports on same prove that the policy is a 
very successful one, both from the enter- 
tainment standpoint as well as financially. 


PLOT NEEDED 


( Continued from page 41) 

offered in deluxe picture houses the 
more the audience will flock to your the- 
atre and the longer presentation will live 


in your theatres. This has been more 
or less tried in a few houses in the last 
year or so and a great many more are 
now on the verge of trying it out and 
just as a matter of suggestion and ad- 
vice we highly recommend this idea for 
the future salvation of the stage band- 
shows as a box-office attraction. The 
idea is worth your giving it the once 
over and if there is one now being done 
near you, it would pay to make a visit 
to that theatre. 


New Policy Offers 
Plenty for Your 
Cash 

The Isis theatre, one of the Horwitz 
houses in Houston, Tex., which was re- 
cently damaged by fire, opened Sunday 
night with its premier stock performance, 
presented by the R. Frank Norton Stock 
Company. A feature picture, a stagehand, 
and “vaudations,” a new type of stage 
musical entertainment, are included in the 
Isis’ schedule each show. 

According to Will Horwitz, there will be 
two shows daily, with the spoken drama 
being augmented at each performance by 
the additional features of entertainment. 

It is considered in Houston one of the 
outstanding events of the year, as stock 
and picture entertainment has not hereto- 
fore been combined in this part of the 
country, and Horwitz is embarking on an 
enterprise which may revolutionize the 
policy of stock companies in Texas. 

The much vaunted “vaudations,” by the 
way, is nothing but the now popular stage- 
band type of entertainment, with spot and 
front acts made up from the stock com- 
pany, altogether pleasing, especially when 
the dramatic play is heavy. The only 
thing that Horwitz will have to watch will 
be his schedules, for with present plan, his 
show at the Isis will prove to be too 
lengthy, with legit, pictures, band and 
spot acts. 

Prices are 25c, 35c and 50c. 


TED LEARY 

“The Versatile Master of Ceremonies” 

Now Plaving His 2750th Performance 

STRATFORD THEATRE, CHICAGO 

(A COONEY BROS. HOUSE) 


ILOMAY BAILEY 

“The Golden Voiced Prima Donna” 

Just Completed 20 WEEKS for B & K and L & T Chicago Theatres 
Soon to Open a MONTH’S Engagement at the WISCONSIN Theatre, 
MILWAUKEE Direction PAUL ASH 


j°e BROWN and BAILEY stan 

“Two Boys in Blue” 

A Deluxe Act for Deluxe Houses 

Featured in “ICELAND FROLICS” 

A Publix Stage Bandshow 


Direction — Arthur Spizzi and Phil Tyrrell 


PEGGY 


ROSS 


CHAMBERLIN and HIMES 

(Positively the World’ s Worst Apache Dancers) 

Just Signed with Florenz Ziegfeld 
for his new “ZIEGFELD FOLLIES of 1927” 
Production Representative — Leo Fitzgerald 



HELLO EVERYBODY! 

This is not the title of a song but just 
greetings from a new contributor. I sincerely 
hope you will (ill find my little column 
worth while. 

if * # 

FIVE BEST SELLERS 

Week Ending September 10 

“What Do We Do on a Dew, 

Dewey Day” (Irving Berlin, Inc.) 

“Me and My Shadow” (Irving Ber- 
lin, Inc.) 

“At Sundown” (Leo Feist, Inc.) 

“Just Once Again” (Leo Feist, Inc.) 
“Just Another Day Wasted Away ” 
(Shapiro-B ernstein Co.) 

if if if 

DANCING TAMBOURINE — (Harms Inc.) — 
Here is a very distinctive song, in a class with 
“Dardanella.” It’s a dream about a girl in a 
Tambourine. 

AFTER I’VE CALLED YOU SWEETHEART— 
(Milton Weil) — Fox trot. A simple but at the 
same time a very appealing melody. You would 
enjoy hearing this number more than once. 

if if ❖ 

NOTHING — (Shapiro-Bernstein)— A great little 
tune with a cute lyric. A great number, Lou 
Handman never wrote a bad one. 

# * # 

I'D LOVE TO BE A BABY ONCE AGAIN— 

(Larry Conley, Inc.) — Fox trot ballad with a 
smooth flowing melody and a beautiful jyrie. 
Lots of sentiment. 

# * * 

ARE YOU HAPPY— (Ager. Yellen & Born- 
stein) — This is the type of song that very seldom 
does not become a hit. It’s a fox trot ballad by 
the writers of “Forgive Me.” 

* * * 

IT WAS ONLY A SUN SHOWER— (Waterson, 
Berlin & Snyder) — Another song about “Though 
You’re Sad Today, Tomorrow You’ll Be Gay.” A 
fox trot with a marvelous tune and lyric. Should 
be a big hit. 

* * * 

THERE’S A CRADLE IN CAROLINE— (Water- 
son, Berlin & Snyder) — This is probably the beet 
Dixie song written in several months. Looks like 
a fast one. 

« # * 

GIVE ME A NIGHT IN JUNE— (Jerome H. 
Remiek & Co.) — This tune is reminiscent of the 
title, is a fox trot, has a tantalizing melody. 

* <■ * 

LONLEY MELODY— (Spier & Coslow)— This 
number is an adaption from the “Romance" by 
Gruenfeld. If you liked “One Summer Night” 
you certainly will like this one. 

* * $ 

CHARMAINE — (Sherman Clay) — The love theme 
from the picture “What Price Glory.” A rather 
quaint and haunting tune with a French flavor. 
Very pretty. 

* if if 

MISTER AEROPLANE MAN TAKE ME UP 
TO HEAVEN— (Irving Berlin, Inc.) — The first 
song of this type since “Just a Baby’s Prayer 
at Twilight” — descriptive ballad. 

* * * 

DAWNING — (Irving Beilin, Inc.) — One of the 
best melodies of the season — a slow syncopated 
fox trot number. 

# * # 

MISS ANNABELLE LEE — (Irving Berlin, Inc.) 
— A hot tune — a very clever lyric on the style 
of “Yes Sir That’s My Baby.” 

* # . 

WIDE OPEN SPACES— (Sherman Clay)— A 
new kind of ballad. Written by Byron Gay, Rich- 
ard Whiting and Paul Whiteman. Enough said. 

* * 

WHEN THE MORNING GLORIES WAKE UP 
IN THE MORNING — (Milton Weil)— Here is a 
hit song from hit writers. Billy Rose wrote it, nuff 
sed. 

* » # * 

P. S. — Hope you like the list. 

SIDNEY BERMAN. 



September 24, 1927 


EXHIBITORS HERALD 


43 


Presentation 

LETTERS 

In this open forum those interested in 
presentation may discuss important 
matters bearing upon this phase of thea- 
tre entertainment. Only signed letters 
will be published. 


PRESENTATION ACTS— To the Editor: At the 

suggestion of Mr. Burke, Colorado district manager 
for Publix Theatres Corporation, we are sending 
an article which we hope you can use in the 
"Organ Solos” column. 

Johnny Winters (Pueblo, Colorado) presented a 
solo, “Ask Me Another,” that proved a great hit. 
In this decade, when a person delights in getting 
one over on his neighbor, the organist found great 
sport in “kidding” his audience with questions 
and answers, and they liked it to a “T.” Some of 
the songs included were “Dawn of Tomorrow,” 
“Nesting Time” and “Under the Moon.” 

Thanking you kindly for the favor, and hoping 
that you will be able to add these notes to your 
HERALD from time to time, I am, sincerely 
yours. — C. CLARE WOODS, manager, Colorado 
theatre, Pueblo, Col. 

PRESENTATION ACTS— To the Editor: Reply- 
ing to your letter of August 23, I have as yet not 
received the copy of your paper which you stated 
you were sending me. I shall be glad to look 
over same and send you my subscription upon 
receipt of the sample copy and maybe I can give 
you some advertising. I have augmented my band 
here in the Regent theatre to fourteen men. 
The Union has admitted me as a local member 
and we are going to start broadcasting for the 
commercial radio station. WGHP, on Friday night. 
October 7, from 7 p. m. to 10 p. m., during 
which time the Atwater Kent radio hour will be 
a feature and Mary Lewis, the prima donna, Louis 
Calabreese, my banjo and trumpet soloist, Johnnie 
Morris and his vocal trio, Ernie Warren, my 
saxophone soloist will be with us on the program. 
My Lido Venice band which played at Palm Beach 
last year will open at the exclusive Blosson Heath 
roadhouse in this city on next Sunday and they 
are following Frank Cornwall and his orchestra 
who closed there Saturday night. Furthermore, I 
have made a deal to double into Detroit’s only 
first class cafe, the Oriole Terrace, beginning 
there with their reopening October 1 and it is 
my expectation to broadcast from that cafe about 
two or three times weekly over radio station, 
WGHP. It really looks like a tie-up for me here 
in Detroit this winter as there seems to be a 
call for a new orchestra impresario in this city 
just at this psychological moment. With kindest 
regards. — PAUL L. SPECHT, 1585 Broadway, New 
York. 

PRESENTATION ACTS— To the Editor: Notice 
in your magazine the kind offer of assistance in 
the staging of presentation programs. We expect 
to enter into this policy on a small scale at the 
Hippodrome theatre, Newport, Ky., starting Sun- 
day, September 18. Our intentions are to feature 
a stage orchestra and to use a presentation act 
of two or three people, in connection with the 
band. I should certainly appreciate your giving 
me any information along this line — the proper 
launching of same and the assistance necessary 
to booking good material. — RAYMOND G. 
FRANKEL, Temple theatre, Newport, Ky. 

PRESENTATION ACTS— To the Editor: The 

ad was lovely and we want to thank you for 
your kind attention to it and the lovely write-ups. 
In the meantime, will you see that Mr. Max 
Turner’s name gets into the next edition of our 
ad? Please. We did not notice the omission and 
he has been very lovely to us. By the way, the 
publicity hound here has had a beautiful parasol 
made for Ginger with Dempsey’6 picture on it. 
Will send you a print when we get them. Make 
a good cut for your news section. — Best wishes. — - 
GINGER & LULA ROGERS, Omaha, Neb. 


Koch on WHO 

Herbert Koch, organist at the Capitol theatre, 
Des Moines, has been broadcasting by remote 
control over WHO for the past week, using the 
new organ in the new Shrine temple. So popular 
have his morning concerts become that he will 
continue during the present week. 


STAGE SHOWS 


Champaign Virginia 

Week Ending September 17 

This marks the inaugural fall season opening 
of the new band policy here under the leadership 
of Verne Ricketts. Sohpie Tilden and many others 
were featured. Harry Husbands the house or- 
ganist featured a college solo. The stage show 
ran as follows: 

Opening: With organist flashing lyrics spe- 

cially written to introduce Ricketts, all played to 
the tunes of “No Wonder I’m Happy,” “Gorgeous” 
and “Hello Cutie.” 

After this the stage band made its appearance 
on a new moving stage here which was a decided 
novelty for this house. The specialty acts on the 
bill consisted of Bernice and Emily, who are 
otherwise known as Peanuts and Popcorn, with 
their acrobatic routine, the Five Trojans, a col- 
legiate hamony quintet dressed in Blazer coats 
and white trousers and Sophie Tilden, a cute lit- 
tle girl Blues singer. The outstanding hit of 
this show was Peanuts and Popcorn. 

Verne Ricketts made an instant hit with this 
audience for his versitality as an entertainer and 
a musician, when he offered several specialties on 
his saxophone and clarinet and accordian, which 
were offered during a band arrangement of “Zulu 
Weil.” 

Finale: A special band arrangement of “Hal- 
lejuha” was well played and the applause for this 
number continued well into the picture. 

Observation : It looks like the new policy is 

here to stay, judging from the stand-out crowd 
who tried to get in for the opening bill. 

St. Louis Missouri 

Week Ending September 16 

Jimmie Hodges laughed, talked and clowned as 
master of ceremonies of the stageshow. The Mis- 
souri Ensemble also had a prominent part in the 
program. 

Leonid Leonardi directed the orchestra in the 
overture and popular numbers. 


Detroit Michigan 

Week Ending September 10 

Lou Kosloff appeared here this week as the 
presiding genius of an elaborate and eye-filling 
show, “Ban jomania,” succeeding in an admirable 
manner. Not only does he indulge in extempo- 
raneous banter, but introduces the performers 
with apparent ease. 

Opening: “Hello, Lou,” played by the synco- 
pators and sung while the chief entertainer is 
preparing to make his entrance with violin. At 
the rear is a large drop with numerous banjos 
painted at various angles. When the band pauses, 
out comes Lou and proceeds to demonstrate his 
remarkable ability as leader. 

“So Blue,” running into violin solo by Kosloff, 
was the big hit of the occasion. White and Man- 
ning, two eccentric dancers, also stopped the 
entertainment and four banjo players came on 
at intervals. 

Overture: “Merry Wives of Windsor,” with 

Eduard Werner and the Michigan Symphony. , 

Omaha Riviera 

Week Ending September 16 

“Toyland” was the presentation show at the 
Riviera during the week, the youthful appeal 
probably having something to do with the open- 
ing of school. A1 Evans, in addition to his stage- 
band, offering Ginger Rogers, Caffery and Miller, 
Frank Hamilton, Milzi Mayfair, Johnny Dove and 
the Marie Kelly dancers. 

The week’s picture was “Hard Boiled Haggerty” 
and the organ specialty was a novelty, “Please 
Tell Me What To Do.” 

Amid a toyland setting, tiny Mitzi Mayfair 
danced and “contorted” and in either role she was 
good. Dances of another kind were done by 
Johnny Dove — on roller skates. Caffery and Miller 
contributed additional dances and the Marie Kelly 
Girls completed an excellent program of footwork. 

In the singing line “Ginger” Rogers was at the 
top of the list. Among her songs were “Follow- 
ing You Around” and “He Don’t Wanna.” Frank 
Hamilton made almost as much of a hit, particu- 
larly with his stammering song. 


OUT OF TOWN MANAGERS! 

Get in Touch with SAM HERMAN 
For Your NOVELTY NIGHTS! 

SAM HERMAN ROOM 1001 

NEW IDEAS WOODS THEATRE BLDG., CHICAGO 


RUTH MARIE MARCOTTE 

“Presentation Prima Donna” 

Coloratura Soprano Singing Classical and Popular Ballads 
Now at the UPTOWN Theatre, TORONTO, Ontario, CANADA 


AL and LOUISE WALKER 

THE TEAM WITH THE EDUCATED FEET 
FOR DELUXE PRESENTATION THEATRES 
Featured in “PATCHES of JOY” 

A Publix Stage Bandshow 

Direction — William Morris Agency 


W. REMINGTON WELCH 

SOLO ORGANIST 

THIRD YEAR AT THE 

TIFFIN THEATRE CHICAGO 



44 


EXHIBITORS HERALD 


Chicago Windsor 

Week Ending September 18 

Another L. & T. house which just inaugurated 
a bandshow policy. Cecil Davidson is band leader 
here. The first stage program ran as follows: 

Opening: Curtain rises to full stage setting as 
band plays “Just Once Again,” after which 
Cecil Davidson makes his entrance and after a 
short introduction goes into a band arrangement 
of “It All Depends on You,” with the boys sing- 
ing special words written for the occasion. 

After this number Dave Tiney is introduced in 
a comedy dance on skating style. He was fol- 
lowed by Irving Fields who sang “Waiting for the 
Rainbow” and “I Haven’t Told Her,” all done 
in good style. 

Cecil Davidson next played a violin solo of 
“Enchantment,” to which the orchestra accom- 
panied him in a second chorus. After a fine re- 
ception, they were followed by Doris Rue who 
sang “Gorgeous” and “He’s the Last Word.” 
This young lady has a fine voice and a good per- 
sonality that ought to take well in better presen- 
tation houses. As an encore she offered “Kinka- 
jou” dance routine recently done in the “Follies.” 

The Dean Brothers were the last artists on the 
bill and offered a series of eccentric steps which 
registered fair. 

The closing band number was “Dewey Days,” 
which was well played by Davidson and his seven 
jazz Troubadours. 


Kansas City Mainstreet 

Week Ending September 16 

Because of an unusually long picture the stage 
program at the Mainstreet was reduced to three 
acts this week instead of the usual five or six. 
Walter Davison and His Louisville Loons played 
their twelfth consecutive week as the orchestral 
attraction, rendering popular selections as the 
overture and being featured in conjunction with 
each act. 

Leff and Demarest Sisters and Company were 
seen in a musical revue, titled “A Classy Revue.” 
Forsythe and Kelly offered a 6ketch titled, “Get- 
ting a License,” while Harry Garland combined 
his voice and humor in a skit titled "Songs and 
Wit.” 


Indianapolis Indiana 

Week Ending September 16 

The Indiana ushered in its new policy of Sat- 
urday openings the first of the week with a 
musical treat — the homecoming performance of 
Charlie Davis and his talented jazz artists, sur- 
rounded by a Publix cast of exceptional enter- 
taining ability. 

That Davis and His Band, augmented this 
season, have lost none of their old popularity 
with local patrons, was demonstrated by the en- 
thusiastic reception at the opening programs. 
The supporting acts are far more lavish than any 
the local director has had in the past, constitut- 
ing a first-class miniature revue. They are 
grouped under the Publix title “Orange Blos- 
soms.” 

There is a pleasing variety ranging from the 
classical singing of Eugene Cibelli and Dorothy 
Neville, an engaging singer formerly with the 
Greenwich Village Follies, to the popular guitar 
tunes of Earl and Bell and the rough and tumble 
comedy of clever Dezso Retter. There is a chorus 
of comely girls and the stage setting has been de- 
vised by Frank Cambria. 

Dick Powell, an old local favorite, is the solo- 
ist with the Davis orchestra. It features this 
week the hit "Hallelujah” from the New York 
stage success, “Hit the Deck.” This and other 
numbers are played so well local audiences for- 
get the season has closed for visiting jazz bands 
of national prominence. 


Brooklyn Mark Strand 

Week Ending September 16 

Art Landry and his group of 14 harmonists 
moved their instruments back after a week’s 
vacation, and held the center of the spot in Ed- 
ward L. Hyman’s revue, “Syncopation a la Carte.” 
This was the biggest of three presentations, the 
others being the Overture, “Marche Slave” 
(Tschaikowsky), played by Famed Mark Strand 
Orchestra, and first appearance here of Lee 
Morse, Columbia record artist. 

Edward L. Hyman provided special lighting 
harmonies and effects for the Overture, which 
opened each of the deluxe shows. Five of the 
Landry Boys sat in the pit for this, making the 


LEONARD SMITH 

Featured Organist at the 

“Playhouse of the World ” 

AVALON THEATRE CHICAGO 


MAXINE HAMILTON 

THE LITTLE BLUES SYNCOPATRESS WHO 
ALSO DANCES HER WAY INTO YOUR HEARTS 

Just Completed Second Tour of B & K 
Now Appearing for Lubliner & Trinz Again 
Direction — Phil Tyrrell and Max Turner 


CHARLES IRWIN 

“Deluxe Master of Ceremonies” 

For Deluxe Picture Theatres 
Now Touring PUBLIX THEATRES 

As Featured Entertainer 



September 24, 1927 

Famed Mark Strand Orchestra 40 pieces instead 
of the usual 35. Willy Stahl conducting earned 
a broadside of appreciation at the finish. 

Lee Morse, billed as the International Record- 
ing Star and Southern Aristocrat of Song, ap- 
peared on the apron of the orchestra stage, in 
order to be close to her customers. Bob Downey 
accompanied her on the piano as this unique 
singer went through five numbers that hit the 
popular chord. Her first time here — looks like 
6he can come back again. 

Following the Topical Review came the “Syn- 
copation a la Carte,” in full stage. Opened 
with “You Don’t Like It, Not Much” by Landry 
Orchestra, and then Jack North in comedy songs 
— own accompaniment on banjo. North then 
introduced Cy Landry, eccentric dancer, who 
stopped the show. Next was a group of Victor 
Herbert numbers by the orchestra with "Gypsy 
Love Song” sung by Walter Smith, basso, and 
“Kiss Me Again” sung by Eldora Stamford, so- 
prano. As encore orchestra played “Song of 
Love” from “Blossom Time.” 

Milton Sills in "Hardboiled Haggerty” was the 
photoplay. 


Chicago Piccadilly 

Week Ending September 10 

Norman Stepp and his boys presented a rather 
entertaining stageshow this week which featured 
Alvrado and Jean. The offering ran as follows: 

Opening: Norman Stepp conducting a band 

arrangement of “Baby Feet,” with a vocal solo 
rendered by Jack Higgins. 

The first artist introduced was Ruth Deihl, a 
youngster who offered singing and dancing that 
was well received. She was followed by Elvrado 
and Jean in a Spanish dance which was very 
picturesque. This act has been playing local cafes 
recently and has much class in its routine. 

Conninx, one of the boys, sings “Moon River” 
and was compelled to take an encore. He is fol- 
lowed by Lillian Leonard singing “The Cakewalk 
Blues” to which she also does a few steps to a 
fair hand. 

The next band number was an arrangement of 
a classic called “Copenhagen” and was well played 
and liked. 

Betty Davis, held over from last week, offered 
her gypsy song and again won a good hand. 

Ruth Diehl came out again this time singing 
“Me and My Shadow,” to which tune she also 
did an acrobatic dance. 

McElroy, the drummer, came in for a bit of 
impersonation here, doing “When My Baby Smiles 
at Me” and “Sleep, Sleep” like Ted Lewis. 

He was followed by Alvrado and Jean again, 
this time doing the Apache which is the best 
thing the team does. 

Finale: Was a band arrangement of “Parade 
of the Wooden Soldiers,” with Lillian Leonard 
dressed as a soldier posed on center of level plat- 
form as curtain drops. 


Kansas City Newman 

Week Ending September 16 

Jules Buffano continued as master of cere- 
monies and leader of His Newman Merry Makers 
at the Newman this week in a stage program 
titled “Montmartre.” The Merry Makers ren- 
dered popular selections as an overture. 

Jack Born and Gene Lawrence are seen in 
comic song and dance numbers, while Irene Tay- 
lor confines herself to vocal numbers. Ann and 
Jean take a couple of turns on the stage with 
their ballet dancing. Billy Randall is seen in 
vocal numbers, while the girls from Montmartre 
are given frequent turns on the stage. 


MASON 

“AMERICA'S 
SWEETEST 
SINGING- 
BLACKFACE 
COMEDIAN" 

Now Playing 

B & K AND 
L & T 
THEATRES 

Direction Wm. Morris Agency 


TYLER 





EXHIBITORS HERALD 


45 


September 24, 1927 

Chicago Belpark 

Week Ending September 18 

This is a Lubliner and Trintz house, one of the 
recent ones that the firm opened and a bandshow 
policy just went into effect, with George Senn and 
his campus syncopators featured. Here is the 
opening program: 

Opening: George Senn and the band on the 

stage playing “Love and Kisses/* with a vocal 
chorus sung by George Senn, after a fine recep- 
tion he announces George Ward, formerly member 
of “Our Gang Comedies,” who goes into a routine 
of fast changes of costumes, opening first as a 
bellhop then into a satin tuxedo and closing with 
evening suit in which he does some clever step- 
ping. 

A young girl announced as Jue Sotai, who ap- 
peared to be a Chinese girl, was brought on to 
sing “Me and My Shadow” and “Crazy Words,” 
as encore she sang “Crazy Words” in her native 
tongue. 

A band arrangement followed next of “Dewey 
Days” with the band boys singing the chorus. 

Hutchins and Holloway followed with harmonica 
harmony proving that each was an expert at 
playing the harmonica. 

Markell and Faun were the next to closing act 
and again presented their clever comedy dances 
which have been reported in these columns before 
many times. 

Finale: A band arrangement of “Miss Anna- 
bclle Lee,” which George Senn and his boys played 
in hot style. 

Observation: The policy was well liked here 

and should go big, for this is a community theatre 
and the only one for miles. 


New York Strand 

Week Ending September 23 

“Cavalleria Rusticana” as an overture by the 
Mark Strand Symphony Orchestra, with Alois 
Edouarde conducting, accounted for 14 musical 
moments that were exceptionally well appreciated. 
Musical lovers arc packing the Strand more and 
more as time goes on. 

Joseph Plunkett’s Mark Strand Frolic for this 
week hit the high-water mark in simple, sure 
presentation packed with merit. 

Pauline Miller, soprano, opened the bill out 
front, in Colonial costume, singing “Waltz of 
Long Ago,” and did so nicely. The end of her 
number and the opening of the next, “Valse Bit* 
ette,” are blended together. The Mark Strand 
Ballet strut the waltz amid a balloon and heav- 
enly atmospheric set, and do the job creditably in 
four minutes. 

Pauline Alpert, the Duo-Art and Victor record- 
ing artiste, offers a breath-taking medley on the 
ivories, entitled “Perils of Pauline.” Fast and 
furious in tossing out familiar airs, the audience 
lose no time in indicating they like it and her. 
They pleaded for more, but it was not in store 
for them, at least at this show. Rosa Marino is 
revealed up and above the piano in a toe dance 
maneuver as fast and spontaneous as Miss Alpert’s 
playing. This all worked in on the last few mo- 
ments of the number, and while not the best pos- 
sible setting for work so good, it did not go by 
unappreciated. 

The Eight Cocktails, courtesy of Charles Dilling- 
ham, so the program says, are worth all the time 
and trouble required to dig them up. In their 
own little way they have the Tiller Girls backed 


Lew White 

Chief Organist 


Wl/ 



Exclusive Brunswick Artist 


off the map for grace, execution and routine. 
Some 12 minutes, divided into two routines, packed 
away oodles of applause. Full stage and yama 
costume. 

Jack North 6teps out front here with his banjo, 
6tool and silly ditties and how — on all three — for 
at the end of the session the boy had to beg off. 
Pep personified. 

Three or four winsome light ditties and a subtle 
manner of acknowledgment and the house was his. 

Howard Marsh, the original Student Prince, 
sang his famous hits here, assisted by a male en- 
semble of four, in a borrowed Student Prince set. 
Majesty of costume, voice and set paraded the 
boards during this interval that was intended to 
give the matinee idol his due. He himself left 
nothing undone along these lines to please the 
house and they appreciated it thoroughly. A 
great show all around and striking a new note 
for even a Broadway house, and the Strand gets 
the credit. 


Houston Metropolitan 

Week Ending September 16 

“Patches” is the Publix bandshow at the Metro- 
politan this week, getting the biggest hand of any 
of the previous shows. The bandshow idea was 
hard to get over at first, but it seems that Hous- 
ton audiences are getting educated to the enter- 
tainment value contained in them now. 

Curtains open with Paul Spor and the Merry 
Mad Gang in the “Patches” setting, playing 
“Light Cavalry Overture,” with the Markert 
Dancing Girls coming on for a snappy dance. 
Back drop, purporting to be a huge patch quilt, 
parts in center, and Day Sisters step down stage 
for “I’m Calling Yoo Hoo,” to a good hana. 

A1 and Louise Walker, the “Hottentots of 
Danceland,” do two fast eeentric stepping num- 
bers, which call for two or three encores each 
6hoW. 

The hit of the whole show is Jeanne Geddes, a 
baby type, who sings “Just a Baby Song” and 
"Dew-Dew-Dewey Day,” taking as many as six 
encores on some shows. Her type of personality 
entertainment is very enjoyable, and her technique 
is good. 

Gould and Hawkins come on next with eome 
good harmony singing, interpolating such num- 


bers as “Russian Lullaby,” and a burlesque on 
"Ain’t She Sweet.” 

A1 and Louise Walker come after these two 
with another dance, followed by a special song 
arrangement by Paul Spor of “Lock a Little Sun- 
beam Down in Your Heart,” sung by himself. 
Ethyl Day is introduced in a singles song turn, 
and is replaced by the finale, with the entire com- 
pany on the stage. Spor gets on the drums in the 
finale, and almost stops the show, drums being his 
forte. As a whole, the “Patches” show clicks 
perfectly. Spor is a definite factor in the suc- 
cess of the band shows, being one of the most 
popular figures in Houston musical circles at this 
time. 

The picture is Bebe Daniel’s "Swim, Girl, 
Swim,” a riotous comedy especially adapted to 
the opening of college season. 

St. Louis Ambassador 

Week Ending September 16 

Eddie Lowry, as special master of ceremonies, 
had charge of the stageshow for the week. Be- 
tween times he directed the orchestra on the stage, 
told some funny stories, danced and played the 
saxophone. 

Supporting Lowry were Hutchins and Holloway, 
who did a number of very interesting things with 
mouth harps ; a Chinese girl, who 6ang in the 
lower registers in pleasing style, and Arthur 
Nealy, St. Louis* own silver-voiced tenor. Also 
Raymond Haig, a little boy with a big voice ; 
Stanley and Birnes, who featured a burlesque im- 
pression of Ruth St. Denis, and the Twelve Am- 
bassador Rockets. 

Dave Silverman and his orchestra and Stuart 
Barrie at the organ combined in an offering of 
Waltzes Immortal in which they featured the 
playing of the Blue Danube in an original man- 
ner. 

St. Louis Loew’s State 

Week Ending September 16 

The orchestra and organ music for the week 
was arranged especially for the screen feature 
“Ben Hur.” 

There was no stageshow. 


COSTUMES FOR RENT 

Now Making Costumes for Most of CHICAGO’S Big Bandshows. Will 
RENT SAME OUTFITS 

PARAMOUNT COSTUMERS 

MRS. ALICE PIERCE, 

Telephone State 3465 Manager Room 600, Loop End Bldg. 


IRENE TAYLOR 

(The Southern Darlin 9 ) 

Featured in “MONTMARTRE’’ 

A Publix Stage Bandshow 

Direction — Phil Tyrrell, c/o William Morris Agency 


Jimmie WHITE BROS. Eddie 

Double Dancing DeLuxe 
“We Dance as One 99 

Now Playing De Luxe Picture Houses 
Direction — EZ KEOUGH 


JOSEPH ALEXANDER 

One of the Leading Young Organists 

Formerly with Marks Bros., and Schoenstads’ & Sons of Chicago 

Now Featured at the OHIO THEATRE 
INDIANAPOLIS, IND. 

Specializing in Photoplay Accompaniment 





46 


EXHIBITORS HERALD 


September 24, 1927 


Chicago Harding 

Week Ending September 18 

A1 Belasco and his novelty syncopators were 
featured in “A Syncopated Menu/’ this week’s 
stage show, with Heller and Riley as the out- 
standing artists. The stageshow which was pro- 
duced by Charles Niggemeyer and dances staged 
by Dave Gould was one of the best offering seen 
at this theatre. It ran as follows: 

Opening: In front of drop with huge chaffey 
dish painted on as A1 Belasco in pure white 
flannel Eton suit enters with special introductory 
song as the Gould Girls in bellhop costumes make 
their entrance to the band’s arrangement of “You 
Don’t Like It.” 

A1 also does a few eccentric steps here with 
the girls and this whole scene is carried out in 
typical musical comedy style. After this number, 
George Riley enters with his smart chatter as 
the scrim drop rises displaying boys all dressed 
as cooks. 

The first artist on the bill introduced by Belasco 
was Pauline Gaskins, a pretty little miss, who 
sang “Sing Me a Baby Song” and then offered 
an acrobatic high kicking routine to the same 
tune intermingled with eccentric steps and cart- 
wheel. This young lady is neat to look at and 
a cute entertainer for bandshows and her work 
seemed to click fine here. 

George Riley was out again with more of his 
wise cracking which he continued between each 
specialty to the delight of the audience. 

The first band arrangement was “She Don’t 
Wanna’ ” with A1 Belasco singing it in his own 
comedy manner. This is the type of song that 
A1 is best fitted for and has few equals when 
it comes to delivering same. The trombone and 
trumpet players also offered some comedy in a 
vocal chorus of this number, in fact, the entire 
band played the thing like nobody’s business. 
The hot arrangement managed to stop this show, 
an unusual thing for a band number. 

Helene Heller followed this with “Cest Vous,” a 
French theme ballad which she offered in her 
splendid high soprano voice that completely 
stopped the show. As an encore Miss Heller sang 
“So Blue” and the dramatic feeling she expressed 
in her voice coloring and wide range kept the 
audience in a continuous applauding state and it 
was only after promising to come back later that 
they allowed her to go off. 


After Riley’s smart chatter, Pauline Gaskins 
came out again in rhinestone costume and ostrich 
hat as curtain on the platform rises showing 
Gould Girls in cage-like tank dressed as lobsters. 
This was followed by the Goulds coming out of 
their perch and going into the lobster crawl dance 
as Miss Gaskins sings to the tune of the “St. 
Louis Blues,” while A1 Belasco offers a solo on 
a baby saxophone. After this number, George 
Riley did his own specialty and after several 
minutes of merriment he was joined by Helene, 
who both offered their regular routine of songs 
and comedy in typical musical comedy style. 
This couple has been reported in these columns 
many times before and this is probably the fourth 
time they have appeared in this house, although 
this is the first appearance in the last six months 
around town, and from the tremendous reception 
accorded them it is evident that they are still 
the favorites. At this performance their routine 
stopped the show completely for several minutes 
and compelled them to take several encores until 
finally Belasco was unable to announce the next 
act and not until George Riley came back to 
stand on the stage would the audience let him 
go on with his announcement, in fact it appeared 
as if the rest of the show would never go on 
as the audience seemed to care for nobody but 
Heller and Riley. 

At last the Du four Boys appeared, apparently 
new faces in this territory, both dressed in eve- 
ning clothes with a style of novelty dancing of 
extreme fast time that established them as artists 
from the very start. Their routine was typical 
musical comedy especially twists and high kicking 
by one of the boys. They are undoubtedly one 
of the best dancing teams ever seen in this part 
of the country for a long while and should do 
much in presentation. 

Finale: A girl dressed in ornamental costume 
with headgear, is propped up on platform as 
the Gould Girls, alldressed in huge peacock gowns, 
promenade in front of band and finally take 
stationary position upon platform as the entire 
cast with the exception of Heller and Riley 
assemble on stage. The gowns the girls wore in 
this scene were extremely beautiful and of the 
Ziegfeld’s Follies type. 

Observation : Much credit must be given to the 
producers of this show for the excellent scenery 
and costumes which were big features and im- 
pressed this audience. All in all a show that 
probably will live longer in the memory than 
others played here before by this leader. 


Boston Metropolitan 

Week Ending September 16 

Bells of all descriptions, from the Ballet of 
Belles to the Chime Soloist, featured John Murray 
Anderson’s presentation at the Metropolitan this 
week. “Joy Bells” was the well fitting title. In 
addition to the musical presentation, the appear- 
ance of Windsor McKay, cartoonist, in person, in 
a cartoon circus provided a novelty comedy num- 
ber seldom seen. 

McKay comes upon a stage set with ballyhoos 
and sideshow drops and with the organ and or- 
chestra emitting sounds resembling the circus 
noises. With his lassoo he does a few stunts, 
but discovering that there are no animals, pro- 
ceeds to wield his chalk and crayon with rapid 
dexterty and make his own animals, even to 
animated cartoons. 

As an interlude between McKay’s stunt and 
“Joy Bells,’’ Arthur Martel, at the organ, plays 
“The Glow Worm’’ with films illustrating the 
selection. 

The Greater Met Stage band plays “Hallelujah,’’ 
with Gene Rodemich conducting, and as the scrim 
rises there is revealed the “Ballet of Belles” with 
the Stefano Mascagno Ballet and Eva Mascagno 
as premiere danseuse. Charlotte Arren sings the 
bell hop song, “Call for Mr. Brown” with fitting 
drops representing a modern hotel. The scene is 
then switched to a lighthouse, with the surf 
pounding upon the rocky shore, while the light- 
house bell, “Asleep in the Deep,” is rendered by 
Joseph Parson. Comedy is supplied by the dumb 
bells, Maxwell and Lee. Following is a particu- 
larly clever arrangement of a series of telephone 
bells with the Greater Met Band playing the ac- 
companiment, although the ringing of the vari- 
toned telephone bells provides the real thread of 
the harmony. The Golden Carillon, by the Roma 
Brothers, supplies additional variation in the 
musical program with the finale, in which all of 
the company takes part, with men in golden cos- 
tumes, acrobatics and Chauncey Brown as the 
chime soloist, completes the number. 

A prelude by the Metropolitan Grand Orches- 
tra, a Paramount news weekly and a novelty reel 
are provided. 

“Swim, Girl, Swim” is the film. 


Washington Palace 

Week Ending September 10 

The Palace has Don Feiiece, a thin, serious 
young fellow, as guest conductor, and takes his, 
beg pardon, our men through a long number to 
fair returns. Still, without a smile he allows 
them to jazz it up, using “Traumeri” as a sub- 
ject, while the organ and cello come in for a spot- 
light solo playing it as a classic. 

A pantomime, entitled “L’ Affair D’ Honneur,” 
introduced Mile. Ella Duganova and two male 
dancers in old fashioned costumes. The drop 
represented an outdoor scene and when the panto- 
mime duet ended happily they finished with a 
lovely little dance. Joyce Coles, in two, in a 
blue and silver costume (should I say a gown) 
did a toe dance to “Valse Bluette.” 

Rome and Dunn, seen here before, did 6ome 
clever harmony singing. Opening with “Under 
the Moon,” they introduced a number of old moon 
songs and followed it by “I Forgot,” apparently a 
restricted number. Their closing number was a 
potpouri of operatic airs with words of their own 
to suit the occasion. They sung well, their voices 
blend beautifully, and although they were here 
only a couple of months ago, they could have 
done three more songs and made the audience 
like it. Working in one in evening clothes, top 
hats and cane before velvet house drop. 

Follies De Danse introduced eight girls in black 
and silver costumes doing an ensemble dance to 
the “Doll Dance.” Black and silver drop, using 
pyramid effect, going from 22 silver blocks up to 
no blocks at all. At finish of music another 
black curtain came down with the pyramid effect 
inverted. Rather effective as it descended. 

Mile. Ella and two men associates did a steppy 
little dance introducing clever acrobatic work, 
but, oh ! the color scheme. Men had long blue 
satin xoants, red coats and Ella had a green dress 
and purple hat. It was startling to put it mildly. 

A specialty dance by Joyce Coles and eight 
girls with red and green costumes and huge 
ostrich feather headdress. More girls descended 
from the steps mentioned last week. The steps, 
like the leopard, changed their 6pots and are in 
gold and silver block effect. The finale brought 
20 Chester Hale Girls on the stage and put Mile. 
Ella and Joyce Coles on steps. The two young 
men in blue coats and red trousers were easily 
located, and one was almost lost in the shuffle, 
reaching his place just as the curtain closed. 

News, comedy and Buster Keaton’s “College” 
closed a good show. 


THE PROGRESSIVE ORGANIST 

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Using Community Stunts 

GET IN TOUCH WITH US AT ONCE! 

Paramount Slide Rental Service, Woods Bldg., Chicago, 111. 



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Direction — William Morris Agency 


Walter Flandorf 

SOLO ORGANIST 

for theatres 
and 
recitals 

CHICAGO 



EXHIBITORS HERALD 


47 


September 24, 1927 

Chicago Oriental 

Week Ending September 18 

Paul Ash had one of the best shows he has 
given his Oriental fans in a long time. He called 
it “Midnight Merries/* and merry it was. The 
acts were all excellent and the whole was well 
staged. 

The band at one side of a fine cabaret setting 
opens with “Love and Kisses.** The members of 
the band were dressed in clown suite. The cabaret 
appears to be below the street level which can 
be seen through a large door in the center of the 
set. A policeman is seen patroling his beat out- 
side the door. 

The Abbott Girls, dressed in men’s evening 
clothes, come on to do a snappy dance routine. 
A motor horn is heard off stage and Paul Ash 
drives up in a stage automobile before the en- 
trance of the cabaret. He proceeds to lead his 
band through a good arrangement of “Sing Me a 
Baby Song.** 

He next introduces Marjorie Whitney, who ap- 
pears to be one of the guests at the carbaret. 
She does some very fine tap dancing to a great 
hand. She is one of the best female tap dancers 
this reporter has seen. 

Irene Hillyer next does an imitation of Charlotte 
Greenwood with comic songs and dancing. She 
receives a fair hand. 

To the music of “IPs Up to the Band,** the 
Abbott dancers give a wonderful exhibition of toe 
work on a series of steps. The way the girls 
ascend and descend the steps on their toes is a 
wonderful sight for anybody’s eyes. The num- 
ber goes over with a bang and the girls de- 
served every bit of the applause. 

The band next plays “Waiting for the Rain- 
bow,*’ featuring Frank Silvano who sings the 
chorus, but the trombone player with his un- 
excelled playing walks away with the act and 
stops the show. The boy is the last word with 
a trombone. He brings down the house. 

Paul next introduces two charming young girls 
whom he called Sylvia and Clymence. They give 
some good harmony singing “Side by Side,** but 
when they do a tap dance together, they win a 
wonderful hand. They have personality to throw 
away. 

Then comes the act that is the big wow of 
the show. Charles Gregory, dressed as the door- 
man for the cabaret, plays “Russian Lullaby’* on 
a musical saw, and how ! I have heal’d the song 
played on every instrument, but I liked it best 
of all on Gregory’s saw. Next he pulls out a 
rubber glove and inflates it, and by regulating the 
escaping air plays “Always.** He got some won- 
derful violin notes out of the glove. Then comes 
the wow. While Paul Ash mans a tire pump, 
Gregory renders a snappy march number on an 
inner tube. Next Paul does the pumping and 
Gregory draws “Yankee Doodle” out of the end 
of the rubber tire tube. The act brings down 
the house and stops the show with the best ap- 
plause heard in the Oriental in some time. 

Benny and Western, the two Pullman porters, 
do some good dancing and succeed in getting an 
encore. 

Then comes Myrtle Gordon, who in Sophie 
Tucker style, renders some good blues. She sings 
"I Ain’t Taking Orders,” ‘‘Baby Feet,” “Real 
Estate Papa” and “You Who, That’s Who.” 
Again the show is stopped while she sings “Grand 
and Glorious Feeling” for an encore. The young 
lady has lots of personality and knows how to 
put over blues. 

For the finale, the band plays “Gorgeous,” the 
Abbott dancers do a good dance routine, and all 
the others take part while flying tape coming from 
the flies covers the performers. 

Johnstown State 

Week Ending September 17 

This week the State theatre presented a split 
bill, in combination with a “Fashion Show” by 
Glosser Brothers, one of the leading department 
stores of Johnstown, Pa- For this fashion show 
the management secured Louise Becker, as the 
leading model. Miss Becker is the winner of 
several beauty contests, and recognized as one of 
the most winsome models. 

Opening the first half of the week with “The 
State March,” which was written by William B. 
Walsh, first trumpter of the State Symphony Or- 
chestra, the M-G-M News followed, then the 
comedy, “All Steamed Up,” after which came 
the stage presentation : 

The Ten Voyagers, a jazz band of seven men 
and three women, with the women supplying the 
specialties in a novel way. Opening with The 
Transfield Sisters in a saxophone and vocal duet 
before a ship scrim, with the rest of the band in 
the background. Florence Reeves stepped forth in 
a cute little Dutch dance. 


This was followed by a medley of old-time 
numbers, after which the Transfield Sisters rend- 
ered a banjo duet, entitled “Cookee-Coo.” Then 
Miss Reeves comes in for a black-bottom, after 
which the band went into a hot blue number of 
which “It Had to Be You” as a finale with vocal 
chorus brought the presentation to a close amid 
good applause. 

Then followed the feature, “The Joy Girl,” after 
which came the Fashion Review. 

The second half of the week opened with the 
M-G-M News, followed by the “Tropical Heat,” 
with A1 St. John, and then the stage presentation 
Gladys Delmar and Her Boys. After a medley 
opening by the six piece jazz band. Miss Delmar 
stepped forth in a vocal solo, "What Do We Do 
on a Dewey Day.” After this the band went 
into “Me and My Shadow” with the violinist play- 
ing a chorus on a musical saw, a novel effect, 
which earned him good applause. 

Several dance specialties by Miss Delmar 
brought this presentation to a close, after which 
followed the feature, Blanche Sweet in “Singed.” 


Chicago Diversey 

Week Ending September 14 

This is the second week of the new bandshow 
policy featuring Austin Mack and his Century 
Serenaders. Johnny Perkins is now permanent 
Master of Ceremonies here. In this last half stage 
presentation Shannon’s Playtime Frolics were fea- 
tured. The balance of the program ran as follows: 

Opening: Band number, “Just Like a Butter- 
fly,” with Ralph Kirk doing a vocal solo, this 
chap has an unusual good voice, and fine per- 
sonality for this sort of work. 

After this number, Johnny Perkins, the fat 
joy boy, made his entrance wisecracking as usual 
and introduced Shannon’s Frolics, who offered one 
of the most novel acrobatic routines we ever saw 
on any stage. The turn consisted of two little 
girls and their father, who put them through 
a series of clever stunts, some that very few 
grown-up acrobats are able to do. These young- 
sters are cute and clever and possess such a fine 
sense of humor and pantomine that ought to 
make them sought for in movie productions. The 
crowd here seemed to go big for their work. 

The next artists introduced by Perkins were 
Wells and Winthrop, two boys who are well known 
in theatrical circles as dancers. Their routine 
has somewhat improved since they were last re- 
ported and as usual proved favorites. 


Austin Mack and his Serenaders were next in- 
troduced who offered a comedy routine of six boys 
supposedly in a school room, Mack playing an 
accordian in soft harmony as the boys 6ing. 
Jimmy Julien, one of the boys, sings the “St. 
Louis Blues” and is well compensated for his 
efforts. 

George Dewey Washington is next brought on 
who was held over from the first part of the 
week. Washington is a colored singer who has 
made a name for himself in picture houses and 
again repeated his success here. 

Bernice and Emily, two of the former Abbott 
Girls come on next with their specialty of eccen- 
tric steps and acrobatic high kicks, these girls 
are cute and clever and never fail to click. 

The stage show was closed with Jonnhy Perkins 
in smart chatter and comedy songs, who closses 
the evening’s fun with a community sing of 
“Let Me Call You Sweetheart,” which he man- 
ages to get the audience to sing with him, some- 
thing entirely new and entertaining. 

Milwaukee Wisconsin 

Week Ending September 17 

Schools and colleges all over the country are 
staging their grand openings within the next few 
weeks, and with this in mind, Dave Schooler and 
His Playboys present “Rah! Rah! Rah! Week,” 
opening behind the curtain with “Hail, Hail the 
Gang’s All Here,” followed by one of Marquette’s 
songs and a Marquette cheer. 

The curtain is parted and shows the Six English 
Tivoli Girls sitting atop a stone fence in the 
regulation grad’s cap and gown with the college 
buildings in the background. They go through 
a clever dance and drop from the wall to allow 
the curtain to close behind them. 

Next we have the orchestra in collegiate 
checked jackets in front of a drop of all kinds 
of school books with side drops of all the col- 
lege sport paraphernalia. Dave Schooler makes 
his appearance in a prfessor’s frock and sings 
a little ditty made up for the occasion. He then 
proceeds to act as though the orchestra mem- 
bers were his pupils and engages each in a bit 
of sight reading, each playing a few notes on 
his respective instrument. He also asks for sen- 
tences containing certain given words which pro- 
voke a great deal of laughter from the audience. 

In front of the back is a large book, “Whatsit,” 
by “Whoosis,” which opened before each enter- 
tainer made his appearance and carried a short 


Solo Presentations — 

JACK MARTIN 

Featured Organist 

TOWER THEATRE, MILWAUKEE 

— Photoplay Synchronizing 


MURIEL KAYE 

“The Distinctive Dancer ” 

For DeLuxe Theatres 
Now Featured in Presentations 

Direction WILLIAM MORRIS AGENCY Through Max Turner and Phil Tyrre*! 


Originator of the New Organ SCRIMAPHONE PRESENTATIONS 

Albert F. Brown 

FEATURE ORGANIST 

Alternating at the MARBRO and GRANADA Theatres, Chicago 

All Solos Conceived bv Albert F. Brown and Staged by RAYMOND Q. DALTON 
REPRESENTS A NEW ERA OF DE LI NE THEATRE ENTERTAINMENT 


HENRY MURTAGH 

Chicago Theatre 
CHICAGO 


48 


EXHIBITORS HERALD 


September 24, 1927 


humorous introductory verse which was read by 
I>ave. The first page of “Whatsit” introduces the 
Janton Sisters, who go through a number of 
comedy steps to the tune of “Me Too.” They 
are nimble and light on their feet and good to 
look at, and draw a good hand. 

And now we have "Georgeous” by the orchestra 
played with the zest and rythme which has made 
them so popular to Milwaukee audiences. 

Woodrow Herman, the boy singer, renders the 
chorus of the song with his rather ineffective 
jack-rabbit manner. Herman hasn’t a bad voice, 
but his stance before the audience is not of the 
best. 

George Lipschultz, Milwaukee’s own concert 
violinist, came back to his own this week and 
was received with open arms. Lipschultz, who 
has been directing numerous orchestras on the 
Coast, is perhaps the best violinist to come to 
the Wisconsin boards in many a moon. He 
played two classical selections with Dave Schooler 
accompanying him at the piano, and received a 
tremendous round of applause. Despite the fact 
that it is “Rah! Rah! Week,’’ Lipschultz and his 
selections did not seem out of place, and the 
audience appreciated his talent to the fullest 
extent. 

A sort of interpretive tap dance to the melody 
of “Poet and Peasant” was done by Bert Dar- 
rell with considerable skill. Darrell went through 
a considerable number of steps during the over- 
ture and his selection was well received. 

Inez and De Wynn, on the upper stage behind 
the orchestra, were well received with a classical 
dance, which included several strenuous acrobatic 
steps on the part of the girl. The whole act was 
done with the ease and slow grace of experienced 
dancers who delight in their profession. 

“Sing Me a Baby Song,” the next selection of 
the orchestra, was put over in great style with 
Woodrow Herman singing the chorus and Dave 
Schooler playing part of the selection at the 
piano. 

t4 E d<Re Hill is announced by a verse from 
"Whatsit” and makes his appearance in collegiate 
jacket, freshman cap and baloon trousers. He 
sings “Katy Did,” and indulges in a number of 
wise-cracks. He gets a big hand, and comes 
back to sing, “The Girls Won’t Let Me Be,” with 
much expression. 

Jean and Fritz Hubert, in the role of two 
slightly inebriated individuals returning from a 
night club, obligingly slid down a steps placed 
at the wings for their use and engaged in a bur- 


lesque of two drunks to the tune of "Just a Little 
Drink.” They were mighty funny and it was 
not until the end of the act, when they took off 
their hats, that it was discovered that the one 
was a girl. 

For the grand finale the Trivoli Girls made 
their appearance in track suits, each with a mega- 
phone, and went through their paces ending up 
with the Marquette yell led by Eddie Hill. The 
orchestra played “Collegiate” while the Marquette 
emblem in gold and purple lights appeared in the 
middle of the upper stage. Then the Wisconsin 
yell was given and the “W” of the University 
of Wisconsin was lowered in lighted effect while 
the orchestra played "On Wisconsin” and the 
Janton Sisters danced on the upper stage. 

Milwaukee is the home of Marquette and there 
are many Wisconsin students who have not yet 
returned to school so the entire presentation went 
over big. 

Chicago Chicago 

Week Ending September 18 

“Non-Stop to Mars” offered as its highlight the 
popular comedian, Lester Allen, who ranks top- 
most among comedians and eccentric and acro- 
batic dancers. This pint-high comedian could 
have remained on the stage throughout the per- 
formance, and still the audience would have cried 
for more. 

The act opens with a portable airship in front 
of a drop. A soloist, with a pleasing personality 
and voice (and we’re sorry we can’t give you his 
name) sings “Non-Stop Flight to Mars,” following 
which two girls, one dressed as a boy, do a clever 
and peppy tap dance. 

As their dance ends a scrim is dropped on 
which a cloud effect is produced as the airship is 
raised into the flies on its trip to Mars. 

The scene changes and you 6ee a colorful im- 
pression of the planet. The backdrop conveys a 
circular rainbow effect, in front of which is a 
modernistic representation, we would say, of a 
skyscraper. The wings are in keeping with this 
general layout. 

Three dancers open this scene doing a serpentine, 
which leads into an act with two girls doing 
acrobatics on ropes from the flies. 

Next comes one of the cleverest of the stunts. 
Six men in clownish attire, made up, we suppose, 
to represent the inhabitants of Mars, do a dance 
which you might describe in any number of ways. 
It was, we would say, a takeoff on a classical 


dance, it was eccentric and it was acrobatic. The 
pivotal dancer in this act, we would say, was 
Allen himself, although with the makeup we could 
not give this information with assurance. If it 
weren’t Allen, then it was a dancer who should 
be recognized. 

Allen is next, and although this reporter has 
seen many a good dancer, he has never seen one 
that could pull a better hand. He has steps of 
the most intricate type and how he does them — 
and how ! To top off his steps he does a merry- 
go-round on his head that is a knockout. 

Unfortunately for the audience, Allen is on only 
twice, the second time in an act that doesn’t quite 
measure up to his dancing performance — never- 
theless good. His chatter is good, but his dancing 
is better. 

The overture of the show was “ Jewels of the 
Madonna.” 


New York Paramount 

Week Ending September 23 

Paul Whiteman continues to be the chief attrac- 
tion around the Paramount, where he and his 
band are now entering on the second week of 
their return engagement. The boys appear this 
week in flaming scarlet jackets and their music is 
as hot as the color of these coats. 

Featured among the selections which Whiteman 
presents this week are "Dawn” and “Just a Mem- 
ory,” and both numbers he has given a special 
arrangement in the best Whiteman manner. He 
also plays, due to the many requests received for 
it, “The Rhapsody in Blue” in a way that had 
the audience clamoring wildly for more. 

One of the best parts of the Whiteman outfit is 
those three boys who make merry with a couple 
of baby pianos and a clever and original line of 
chatter. The audiences are getting to know them 
and they are according them a big hand each 
week. 

One of the most effective bits of this week’s 
presentation is the arrangement of the popular 
song, “Shanghai Dream Man,” in which, as the 
orchestra softly plays the refrain, a singer appears 
in a cutout on the raised stage in the rear. He 
is dressed as a denizen of the underworld and 
the 6et represents the interior of an opium den. 
He sings “Shanghai Dream Man” and does it 
mighty well as the appreciative applause indi- 
cated. 

Another highlight of the bill was a saxophone 
solo which was about as fine a thing of its kind 
as we have ever heard. This is a well-rounded 
stageshow with sufficient variety and specialty 
work to give it good balance. 


New York Roxy 

Week Ending September 23 

“Seventh Heaven” and accompanying stage 
show held over for second week. See report of 
show in “Herald” last week. 

Chicago Nor shore 

Week Ending September 17 

“Red Hot Al” was the second week’s stage offer- 
ing here featuring Al Kvale, Chicago’s newest 
band leader, and his jazz collegiates. Milton Wat- 
son and Peggy Bernier topped the list of artists. 
The stage presentation ran as follows: 

Opening: With orchestra in full stage setting, 
with the boys dressed in white suits and white 
hoods to match with the background setting of 
icebergs and snow, as the strains of a popular 
tune came through the scrim curtain, which 
parted, disclosing a pretty winter scene in the 
background. 

The Abbott Girls, in similar costumes, pose 
around snow-covered setting, later coming off 
platform to do one of their new dances. 

Al Kvale makes his entrance *here, and from 
the reception accorded him, it is evident that he 
has set himself solid with this audience. His 
first selection was rendered on his saxophone, 
after which a young man dressed in fur coat and 
straw hat enters with a series of smart gags, 
and after chatting with Al, goes into a vocal solo 
of “Swanee Shore.” The next scene displays a 
scrim curtain which, when Al makes a few comedy 
motion, parts, disclosing a beautiful sycamore 
tree with the Mississippi river running through 
background as boat slowly sails across. A colored 
man and two little pickaninnies are shown under 
the tree as the orchestra plays snappy tune, while 
one of the boys goes into a buck-and-wing routine. 

Clifton and Brent, two men in a comedy acro- 
batic dance, come on next. These boys have been 
reported in these columns before and again 
proved very entertaining. 

After this the orchestra went into an arrange- 
ment of “You Don’t Like It, Not Much,” sung by 
the boys at the finish as Al introduces Milton 



NOW TOURING AS FEATURE ACT 

ORPHEUM AND KEITH-ALBEE CIRCUITS 

A GREAT SUCCESS IN COMBINATION THEATRES 
Direction EZ. KEOUGH Woods Theatre Bldg., Chicago 



gg\ 

GRACE R. CLARK 



Featured Organist 


* 

ASCHER BROS, CROWN THEATRE, CHICAGO 



Solos and Community Singing 




EXHIBITORS HERALD 


49 


September 24, 1927 


Watson, who offered a nice tribute to Paul Ash, 
the man who is responsible for his being on the 
stage, also Peggy and A1 and a number of others 
that space prevents us from mentioning here. 

Watson’s first song was “Me and My Shadow” 
in his own individual style, followed by “Just 
Once Again” and “Russian Lullaby,” to which 
A1 Kvale assists by accompanying him on the 
piano. As usual Watson was a very big success. 

Another scrim presentation took place after this 
scene, this time the background represented a 
field of daisies and sunflowers, and as the curtain 
parts Kvale announced “Miss Annabelle Lee” as a 
hot band arrangement and her seven little sisters, 
which turned out to be the Abbotts. As the boys 
sing this number A1 plays a solo on the clarinet, 
later joined by the boys in a red hot finish. As 
the Abbotts in novel costumes of black and yellow 
finish with a clever tap dance. 

Healy and Clifford, two boys dressed as bell- 
hops, in a fast tap routine that was well timed 
and executed. The boys are fast dancers and go 
over big. 

Peggy Bernier was introduced next and it is 
needless to mention the reception accorded her. 
Peggy offered “Just the Same,” “Dewey Days” 
and “Gorgeous” in her own cute style, which has 
made her the favorite that 6he is in picture 
houses. As an encore she was compelled to come 
out and do a duet with Milton Watson, who 
makes his entrance from the audience. The next 
scene takes place in front of a scrim curtain, 
which, upon Peggy’s suggestion, parts, displaying 
a cave scene, supposedly a devil’s rendezvous, as 
the orchestra boys appear with devil caps, while 
bats and owls appear all over the roof. This 
scene features Betty Rohrback, a cute little Abbott 
girl, who does a black bottom specialty while 
A1 Kvale accompanies her on the clarinet. As 
another back drop scrim parts this time displaying 
a golden dragon with the Abbott Girls posed 
around it, after which the girls step in front of 
band and go into a red-hot black bottom dance 
with the orchestral arrangement of “Hallelujah” 
as the entire cast assembles on stage for finale. 

Observation: This week’s show is one of the 
few ideas that Producer Gourfain has put into 
action. He has several others up his sleeve 
equally as good if not better, which is bound to 
make this house one of the outstanding presenta- 
tion theatres in town. 

Chicago Granada 

Week Ending September 18 

“The Rainbow’s End” was this week’s stage- 
show which featured Charles Kaley and Mignon 
Laird. “The Country Doctor” was the excellent 
film this week, which was enjoyed by everyone. 
The presentation ran as follows : 

Opening: In full stage with original setting 
with one side of background displaying grotesque 
face denoting Gloom and Sadness while the other 
side displayed a Happy face supposedly the Sun. 

The Granada Girls in pretty feathered costumes 
are on here and do a smart routine to a snappy 
band arrangement finishing off with a novel run- 
ning step assisted by a flickering spot light which 
gives it a realistic slow motion effect. 

Charles Kaley makes his entrance in this scene 
to a fine reception after which he announced a 
band arrangement of “Who,” which was well 
played by the boys. Tommy Thomas, the drum- 
mer, also came in here for a vocal selection. 

The Hicks Brothers in collegian style follow 
with popular tunes on their banjos, one strumming 
while the other sang harmony, using 6uch num- 
bers as “Just the Same” and many other popu- 
lar tunes. It has been a long time since these 
boys were reported in Chicago houses and they 
are still the favorites they used to be. 

“Songs of China” was next announced by Kaley 
as two boys enter carrying a harp. At this point 
Kaley goes into a vocal solo of “Song of Shang- 
hai,” a sort of difficult number to sing of un- 
usual wide range but Kaley masters the piece 
very well and wins the usual reception accorded 
him for all his splendid singing. Here the 
Granada Girls follow in beautiful Chinese costumes 
entering in a posing formation and gradually 
forming a semi-circle around the harp, enabling 
Mignon Laird, late artist of Le Maire’s Affairs 
to make her entrance in dance step up to the 
harp. After a few minutes of this routine she 
goes into a classical number on the harp which 
was well rendered and admirably received. Fol- 
lowing this up with an oriental dance which 
Kaley assists by another chorus of “Songs of 
Shanghai." 

A band arrangement of “The Girl Is You and 
the Boy Is Me” from the George White Scandals 


was next played by the boys with Charles Kaley 
and Audrey La Fluer as the boy and girl with 
vocal selection offered by Kaley. The only bad 
feature about this number was that the young 
lady did not sing the male version of the song, 
which makes a beautiful duet, however, it was 
well handled and won Kaley an encore. This is 
the type of song that is specially fitted for Kaley’s 
singing ability as he is of an exceptional good 
type for musical comedy work. 

Wilton Crawley a blackface comedian followed 
playing some hot blues on his clarinet and which 
turned out to be the “St. Louis Blues.” He 
also does some eccentric steps and twists and turns 
similar to one or two other blackface comedians 
seen at this house before. As usual this type 
of work is enjoyed by this audience and Crawley 
was well compensated for his act. 

Newhoff and Phelps, man and woman from 
musical comedy and vaudeville, follow next with 
their clever routine similar to the one done in 
vaudeville recently, opening with “I Can’t Get 
Along With You” and “Forgive Me” with an 
interpolation of “Let’s Be Sweethearts Again,” 
their type of work seems to please this audience 
and they were easily one of the hit features of 
the bill, again proving that vaudeville material 
really finds its spot in presentation houses, espe- 
cially an act of this type. 

Another band arrangement followed this time, 
“Sing Me a Baby Song” with Charles Kaley giv- 
ing the vocal chorus, which earns him an encore 
and he in turn offered a brand new number 
called “Sun Flower.” 

Finale: Back drop exposing a large clock with 
a boy on the face representing the minute hand 
set on ten and a girl on the hour hand, set on 
twelve. Slowly both hands met and they unite. 
As another curtain rises displaying a high plat- 
form with the girls decorating same with silver 
cords representing rain as the rainbow slowly 
stretches across the horizon in the background. 
The entire scene is an artistic effort and looks 
beautiful. 

Obersvation: This Finale as well as the entire 
idea of the show is one of the best yet offered 
by Kaley if not one of the best offered at this 
house. It is typical musical comedy and that 
seems to be the sort of entertainment that pleases 
picture house audiences now. 


Chicago Uptown 

Week Ending September 18 

This week’s stage entertainment took place in 
two units. The first one was called “Moonlight 
Sonata,” a stage scenic with soloist presenting 
the beautiful chorus of “Beethoven’s Sonata.” 
Marcelli, musical conductor of the Uptown The- 
atre orchestra staged this beautiful overture as 
well as conducted the arrangement, together with 


the scrim stage presentation. Frankie Masters in 
“Foxtrot Hunters” featuring Lewis and Dody, 
Illomay Bailey and others was the second stage 
unit. The stage bandshow ran as follows: 

Opening: In full stage setting, with boys all 
dressed in red riding habits, while Frankie Mas- 
ters is attired in a black outfit. This is the sec- 
ond appearance of the new band leader at this 
house and his reception was encouraging. 

The first band number played was “Grand and 
Glorious Feeling,” intermingled with many brass 
specialties with a chorus sung by Masters. 

This was followed by the Markert Girls dressed 
in red riding habits, who offered one of their 
clever ballet routines that has created much in- 
terest in this house. 

They were followed by Illomay Bailey, that 
sweet voiced prima donna, who sang “A Night in 
June” and “Sing Me a Baby Song.” As usual, 
Miss Bailey was compelled to take an encore and 
offered same in the way of a duet with Frankie 
Masters. This young lady has been reported in 
these columns many times before and we are 
glad to note that each time she is getting better 
and more popular. 

The Lassiter Brothers follow with their comedy 
eccentric dance which has been reported many 
times before and which again stopped the show. 

After an encore a band arrangement of “She 
Don’t Wanna” was played, with a chorus sung by 
Frankie Masters, intermingled by many special- 
ties by the boys. 

The Markert Girls came on again dressed in 
autumn costumes who danced an autumn fantasie 
routine. 

They were followed by Clyde Cottam in a bur- 
lesque toe routine. This artist has been reported 
many times before in these columns and again 
proved very entertaining on this program. 

After an encore Lewis and Dody followed with 
their “Hello-Hello,” opening with “Everybody’s 
Sister But Yours and Mine.” This team has been 
well known in vaudeville for years and is a stand- 
ard comedy act who practically do the same rou- 
tine here. Their burlesque ventriloquist bit, as 
well as their extra verses on the "Hello” song, 
won them many encores ; in fact, they were the 
laugh hit of the bill. 

Markert Girls followed in novel costumes and 
danced to a snappy band arrangement, interpret- 
ing several Tiller steps. A unique feature of this 
routine was the snake-like elbow gloves worn by 
the girls, which in the manner that their hands 
were moved gave the appearance of a twisting 
snake. Quite a novel idea and seemed to go over 
big here. 

The next band number was a jazz symphonic 
arrangement of “William Tell Overtrue,” which 
Frankie Masters announced as a Marcelli arrange- 
ment, the work of the musical director of this 






WHISTLING LOVE BIRDS 


SOUTH SEA HAWAIIAN DANCE 


NOVELLE BROS. 

Pantomimist Artists 

Now Featured in “Knick-Knacks” 

A PUBLIX STAGEBAND UNIT 

Direction — William Morris Agency. 

P. S. — “MURRAY and ALAN” used to 
“open'’ a show, now they “close” it. 


J. VIRGIL HUFFMAN 

Featured Organist 

IRVING THEATRE, CHICAGO 

HENRY B. MURTAGH, solo organist at the CHICAGO Theatre, says: "1 con- 
sider Mr. Huffman one of the most promising young organists in the city. I can 
heartily recommend him.” 

OPEN FOR ENGAGEMENT, SEASON 1927-1928 


COSTUMES FOR HIRE H=si BROOKS If 7 5 &°otZ 


50 


EXHIBITORS HERALD 


September 24, 1927 


theatre. This scene was offered with the scrim 
effect, giving the appearance of rain and the 
gunshot all for realistic effect to the overture. 
This was played as the finale, and for a jazz 
orchestra the number was very well handled by 
the boys. 

Observation : A very nice job again done by 

this producer and probably one of the best shows 
seen at this theatre. 

Chicago Sheridan 

Week Ending September 18 

“Jazz Deluxe’* was this week’s stage show fea- 
turing Verne Buck and his orchestra. Grace 
Aldrich with Norman and Constance Shelby 
headed the cast. The presentation ran as follows: 

Opening: In full stage with valance part of 
curtain in blue to match with the music stands 
and the two pianos also painted in blue. The 
first band number ; “Swanee Shore,” sung by 
Norman Shelby, assisted by the Joe Keith girls 
in a Southern strut later joined by Shelby in a 
novel eccentric dance. 

The next artist on the bill introduced by Verne 
Buck was Miss Chico, who tried to do a character 
impersonation of the French cabaret girl singing 
“My Man.” This girl has very little singing 
voice to speak of, let alone personality for this 
type of work. She followed with a straight offer- 
ing of the “Indian Love Call” from “Rose Marie” 
after a complete change of costume. Although 
not much of an improvement on the first number, 
it is never the less more fitting to her type. 

This was followed by a band arrangement of 
“Blue River” with a background representing 
river and valley to comply with the theme of the 
song. The boys, who are all dressed in tuxedos, 
put their best in this number. They are led by 
Verne, who also offers a saxophone solo. 

After a fine reception Grace Aldrich is intro- 
duced opening with a special song called “Hello 
Everybody,” which takes in a medley of numbers. 
The next specialty was “A Night in June,” first 
sung straight and then in syncopated style. Miss 
Aldrich is a newcomer in this territory and is 
a comedienne who has an individual way of offer- 
ing popular songs. The audience seemed to go 
big for her work here and judging from the 
amount of applause she probably will do a lot 
more work in presentation. 

Norman and Constance Shelby in a ballroom 
exhibition dance came next, something that has 
been reported before in these columns. The team 
is great for looks but lack in routine and in 
fact the beautiful white plumed fan used by the 
girl is awkwardly handled and it nearly covers 
up most of the routine. 

A band arrangement of “Just Once Again” 
featured the well known trio here composed of 
Griswold, Wilson and Buck, who offered a har- 
mony solo in vocal style through megaphones. 
As usual the boys stopped the show and were 
compelled to sing another number before the 
band could proceed. 

After a fine reception they were followed by 
Brisco and De Lorto, two comedy men, in a 
hokum comedy singing and instrumental offering, 
this team has been reported before and it seems 
that considerable changes have been made since 
they were last reported. If this act would only 
eliminate smut and suggestive pantomime and 
resort to clean cut comedy they would probably 
do more in this type of theatre, but as it is 
the act is typical small time vaudeville and more 
or less fitted for the burlesque type of houses, 
in fact, it is very much out of place on a high 
class bill like this one. Regardless of the encore 
taken here, it was noticed by this reporter that 
the applause was scattered in few spots and that 
those who laughed were really shocked more than 
amused. 

Frank Wilson followed next with a vocal se- 
lection of “Baby Your Mother,” which he sang in 
front of band and which he was compelled to 
sing again before they let him go back to his 
saxophone. 

A scrim presentation followed next of “An Old 
Guitar and an Old Refrain,” which featured 
Cloyd Griswold in back of a scrim drop bear- 
ing a huge guitar design which went up on the 
second chorus displaying small Spanish Cottage 
as Cloyd Griswold sang the song as he strummed 
it on his guitar, at this point a Miss Sears stepped 
on platform and offered several classical numbers 
on her violin which won her a fine hand. This 
was followed by Joe Keith’s girls dressed as Span- 
ish Senoritas in novel costumes while the Shelbys 
joined them in a tango routine. 

Finale: Entire cast assembled on stage with 
girl sitting on settee on platform as Griswold sang 
last chorus of “Old Refrain” as curtain dropped. 

Observation: Two of the most noticeable things 
in the shows here weekly are the wonderful band 


arrangements and the original and novel cos- 
tumes, if only good talent were secured, these 
shows would be the talk of the town. 


Returns to Circle 

Mikhail Stolarevsky is back home again at 
the Circle theatre, Indianapolis, with his con- 
cert orchestra. The orchestra, which was moved 
to the Indiana when that theatre was opened in 
June, returned to the Circle and presented as 
the overture an enjoyable selection of airs col- 
lected under the heading of “Memories of the 
Metropolitan Opera.” It is understood the or- 
chestra will remain at the Circle during the en- 
tire winter season. 


Cody Covering Orpheum 

Lew Cody, movie star, who has decided to aban- 
don motion pictures temporarily to make a tour 
of the Orpheum Circuit, made his vaudeville 
debut at the St. Louis theatre, St. Louis, Mo., last 
week and is in Chicago now. In addition to pre- 
senting his own offering Cody will act as master 
of ceremonies for the entire show. 


MARK FISHER 



That Golden Voiced Leader of the 
MERRY MUSIC MASTERS 

Alternating Weekly Between SENATE and 
HARDING Theatres, Chicago 
Featured in LUBLINER and TRINZ 
Stage Presentations 


DAVID 

GOULD 

LUBLINER & TRINZ 

BALABAN & KATZ 


Production Dept. 
Chicago 



ORGAN SOLOS 


Johnny Winters (Colorado theatre, Pueblo) pre- 
sented a 6olo, “Ask Me Another,” that proved a 
great hit. In this decade, when a person delights 
in getting one over on his neighbor, the organist 
found great sport in “kidding” his audience with 
questions and answers, and they liked it to a 
“T.” Some of the songs included were “Dawn 
of Tomorrow,” “Nesting Time” and “Under the 
Moon.” 


Edmund C. Fitch (Chicago Sheridan) used a 
novel community stunt this week for his solo 
called “Favorite Flowers.” The selections were 
as follows, “Roses of Picardy,” “Knee Deep in 
Daisies,” “Shade of the Old Apple Tree” and 
“Morning Glories.” The stunt consisted of many 
lyric slides used towards the end with certain 
words printed larger than others, which in turn 
served to be sung louder than the others and the 
people seemed to enjoy it very much. A novel 
idea that has been done before. 


Bob West (Metropolitan, Houston) does all but 
stop the show at the Metropolitan, Houston, this 
week with the cooperation of Paul Spor and the 
Merry Mad Gang, in “A Musical Battle.” The 
idea of the combat of sharps and flats was played 
up in ads and stories for a week in advance, and 
patrons came into the show all set for the peppy 
conflict between the organ and orchestra. A spe- 
cial trailer, comically constructed, opened the tilt, 
with West beginning the battle, after a humorous 
slide harangue, with “Into My Heart.” Spor and 
the Gang come back at him with “High Fever,” to 
a rousing hand. West follows with a popular 
song, and the solo is terminated peacefully with 
the combined orchestra and organ rendering a 
special arrangement of “Faust.” 


Henry B. Murtagh (Chicago, Chicago) took the 
mother theme and wove it into a medley which 
met with general approbation. It was called 
“Muscal Memories,” and used as the theme song, 
“Baby Your Mother,** with “At Sundown” used 
advantageously. In the rendition of the latter 
song suitable words were composed. Supplement- 
ing Murtagh was a soloist, who sang from left 
stage. In previous numbers Murtagh has used 
a soloist, and he does the act very effectively. The 
organ solo was well received. 


Arthur Richter (Milwaukee Wisconsin) at the 
organ presented for his selection, “What Are 
Your Favorite Flowers” and offered “Roses of 
Picardy,” “I’m Knee Deep in Daisies,” and 
“Morning Glories,” with the words for each se- 
lection flashed upon the screen. 


Chauncey Haines (Chicago Norshore) offered 
community singing here for the first time this 
week. The solo was called “A Bad Dream,” and 
seemed to please all. It opened with comedy 
slides to the tune of “Rhapsody in Blue” and 
followed with a program of three Feist songs, 
“At Sundown,” “Sing Me a Baby Song,” and 
“Just Once Again,” all well played by Haines 
and very well sung by the audience. 


Henri A. Keates (Chicago Oriental) had a fine 
organ presentation this week called “School Days." 
He opened with the old song, “School Days,” and 
then played for community singing during the 
slide presentation “How Dry I Am,” “Waiting 
for the Rainbow,” “After I’ve Called You Sweet- 
heart,” “Highways Are Happy Ways,” “Till Dawn- 
ing” and “Sing Me a Baby Song.” The whole 
presentation went over great. 


Arthur L. Utt (Missouri, St. Louis, Mos.) used 
a stunt called “Song Birds,” a collection of popu- 
lar melodies. Utt always gives his people some- 
thing worth while and they like him for it. 


Stuart Barrie (Ambassador, St. Louis, Mo.) 
played “Rachmaninoff's Prelude” in C sharp 
minor while telling the tale of the composition on 
the screen. It was part of his “Musical Story” 
series, and went over very fine. 


Milton Slosser (Missouri, St. Louis, Mo.), back 
from a vacation, was at the organ. He played 
“Hooray, I’m Glad I’m Back, Hooray,” and mixed 
in some popular songs for a community sing. 
Slosser is very popular here and always has a 
treat in store for his public. 


September 24, 1927 


EXHIBITORS HERALD 


51 



on Picture s 


r HIS department contains news, information and gossip on current productions. It aims to supply 
service which will assist the exhibitor in keeping in touch with developments in connection with 
pictures and picture personalities — and what these are doing at the box office. No prophecies on the 
entertainment value of pictures are made. Opinions expressed are simply those of the author or of 
his contributors and the reader is requested to consider them only as such. — EDITOR’S NOTE. 


THE JANNINGS TRIUMPH 
AVING scoffed more loudly than most 
at the idea of importing performers suc- 
cessful in foreign production, I wish to 
cheer more loudly than most for the success 
of Emil Jannings in “The Way of All 
Flesh.” I herewith make record that this 
picture contains the best acting I have seen 
in more years than I like to enumerate. I 
add my official okay to the already long 
list of those designating the importation of 
Mr. Jannings a smart piece of business and 
a good idea. 

“The Way of All Flesh” is not, as you 
may have heard, a stereotyped picture. It 
is, in a sense, not a picture at all, but rather 
a series of definitely related incidents. It 
is engrossing entertainment, however, and 
I am becoming a firm believer in the open- 
switch type of ending employed in this and 
a few other pictures of recent manufacture. 
It is vastly preferable to either the tragic or 
happy conclusion, in my humble and per- 
haps prejudiced opinion. 

Mr. Jannings begins this picture as a Mil- 
waukee bank cashier and ends it as a 
Chicago chestnut vendor. In between he 
goes the way of all flesh and experiences 
the results that maxim writers assure us are 
inevitable. He does not experience them, 
however, in the maxim book manner. 
Everything is very real, very intense, very 
human and interesting. And if one insists 
upon drawing a moral from a motion pic- 
ture there are adequate sources of such in 
this exhibition. 

Mr. Jannings is, of course, the major 
content of the picture. He is always be- 
fore the camera, as he should be and he 
is good enough to obscure such excellent 
performances as those of Belle Bennett and 
Phyllis Haver as the two women in his life. 
He is even good enough to obscure slightly 
inaccurate representations of locations used 
in the picture. It is, from first to last, an 
acting picture. I believe it is genuinely the 
thing that is so often miscalled a characteri- 
zation. 

I am in favor of giving Mr. Jannings 
more things of this sort to work with. He 
is an able performer, an artist with makeup, 
an understanding portrayer of character 
and a pitiless exactor of detail. If there are 
others in Europe capable of similar develop- 
ment under American direction they should 
be brought over. 


By T. O. SERVICE 

MEIGHAN GETS AWAY 

\ last week’s issue I mentioned the bad 
luck experienced by Milton Sills in 
“Framed” at the Oriental and promised to 
tell you what happened to Thomas 
Meighan in “We’re All Gamblers,” the suc- 
ceeding picture at the same playhouse. I 
am glad I did so, for the succession of 
attractions is not without point. 

In “We’re All Gamblers” Mr. Meighan 
pleased the young folks who make up the 
Oriental audience as few actors in few 
pictures do please them. It is, I believe, 
the most satisfactory picture Mr. Meighan 
has had in a number of years. I believe 
credit for this should go to Mr. James 
Cruze, who directed it, and to the brain 
which produced the idea that a top-notch 
director might be the thing these adult stars 
need. On the evidence of these two pictures 
I should say that it quite definitely is. 

The story of “We’re All Gamblers” prob- 
ably is no better than any of the stories 
Mr. Meighan has had in recent years. Cer- 
tainly, when reduced to paper, it has its 
weak spots. But as Mr. Cruze tells it, with 
balanced sequences and that not quite evi- 
dent restraint which this director exercises 
to such excellent advantage, it stands up as 
a first rate entertainment in every sense 
of the word. 

I am glad to see Meighan back in the 
good picture list. His row of bad breaks 
has been a thorn in the side of the busi- 
ness for quite a spell. Now that the way 
to keep him in good pictures seems fairly 
plain, I hope it will be followed with due 
assiduity. 

AND ANOTHER PARAMOUNT 
NOTHER Paramount picture (they 
seem to have been everywhere last week) 
contains Clara Bow and is called “Hula.” 
It also contains Clive Brook and some other 
actors, a yarn of a sort and a lot of mis- 
takes. I should say, in fact, that the whole 
thing is just too bad. 

Perhaps Miss Bow, like meteoric successes 
of other years, does not fit readily into the 
lead roles of available manuscripts. Per- 
haps it is even difficult to whittle a con- 
veyance to her measure; certainly it is if 
this picture is an example of such whittling. 
I believe, therefore, that it would be a good 
idea to have the young lady dash off a 


script for herself. If the spark which seems 
to be in her emanates from the thing we call 
genius, perhaps the same source would 
yield a fable which could be built up to 
usable proportions. 

The thing wrong with “Hula” seems not 
to be quite clear. Various people looking 
at it pronounce it bad for widely various 
reasons. Apparently it lacks anything to 
make it good and just possibly it lacks 
everything. It impresses me, as I said be- 
fore, as a series of mistakes beginning with 
the one that occurred when production of 
it was decided upon. 

SEE (HEAR) CHIC SALE 
AVING gone to the Monroe to see 
“What Price Glory” and to hear Movietone, 
I was not prepared for “They’re Coming to 
Get Me,” a Movietone presentation by Mr. 
Chic Sale which I believe to be the funniest 
short feature I have seen in the past five 
years. As you know all about “What Price 
Glory” (and as there’s simply no words to 
describe a picture like that anyway) I’ll tell 
you about the comedy. 

This Sale fellow, as you know if you’ve 
heard him in person, is about the last word 
in polite burlesque. In this short feature 
(it must be about one reel) he conducts the 
services on a Sunday when the minister is 
ill. Aided by the Movietone, and by a cast 
that affords the necessary background, he 
achieves a type of comedy which is not to 
be seen on the screens or stages of the 
country. I believe he demonstrates more 
effectively than anyone else has done the 
possibilities of the contrivance which brings 
him within the reach of the wider public. 

OIL AND WATER 

EELING particularly unfeeling at this 
moment, my excellent and barely damaged 
cigar having rolled off my desk into an un- 
mentionable receptacle, I call your attention 
to the fact that Publix and practically every 
important theatre outfit in the country have 
gone in for the so-called bandshow type of 
other-than-screen entertainment, abandoning 
frankly the attentuated attempt to merge 
screen and stage. Now all that remains to 
be accomplished is elimination of the band- 
shows and this ought not to take more than 
half a century. By that time pictures no 
doubt will be attractive enough — and the- 
atres few enough — to constitute in them- 
selves adequate box office attraction. 






52 


EXHIBITORS HERALD 


September 24, 1927 


THE FILM MART 


(Special to the Herald) 


HOLLYWOOD, Sept. 20. — Carey Wilson, super- 
visor, and Alexander Korda, director, are in the midst 
of a man-size job at the First National lot with three 
acres on the back lot devoted to a dozen buildings, each 
of which is as large as the courthouse in Peoria, Illi- 
nois. The buildings are sets for “The Private Life of 
Helen of Troy,” Korda’s second film for F. N. and the 
most expensive piece of work he has ever done. 

It is easy to see that a quarter of a million dollars is 
going into the picture. There has been only a few 
days since Korda started shooting in early August that 
he has not employed more than 100 extras at the rate 
of $10 a day. Last week there were days on which he 
called 300 extras. 

It is one of the pictures that is under focus of atten- 
tion in local film circles. Another attracting attention, 
and curiously enough a First National subject, is “The 
Texas Steer.” Richard Wallace, director, threw away 
his plans when he got to Washington, D. C., a few 
weeks ago and instead of making the long location 
tour through the West returned to Burbank and is 
shooting sets in the stages. 

John McCormick has changed his original plan to 
shoot Colleen Moore’s picture at Mickey Neilan’s lot 
in Glendale and is at Burbank. They began work 


September 12 after having changed the title from “I’ll 
“Tell the World” to “Ain’t She Sweet.” Plans for the 
production bring it into the special class and that in 
itself means it will go beyond the $200,000 mark. 

There are four other pictures in production at the 
F. N. lot: 

Edward Small is completing “The Gorilla,” mystery 
play, for release the middle of next month. 

Billie Dove is starring in “Louisiana,” which should 
be completed within two weeks. 

A1 Rogell is on location in Utah making scenes for 
“The Shepherd of the Hills.” 

Production on the Fox lot continues to be heavy. 
The biggest picture under way is “Grandma Bernle,” 
which John Ford is shooting. He has been on it more 
than two months and speculation indicates he has “an- 
other ‘Iron Horse’.” 

Leo Meehan, F B O director, began work yesterday 
on “Freckles,” from the novel of Gene-Stratton Porter. 
His cast includes Eulalie Jensen, Gene-Stratton Mee- 
han, Hobart Bosworth, William Scott. John Fox, Jr., 
will have the role of “Freckles,” and E. Schmidt and 
Rae Murrie will do the lumberjack parts. 

Ralph Ince is in his second week on “Coney Island,” 
for F B O, in which Lois Wilson has the leading role. 


F B O Has 14 Releases 
During October 

F B O has scheduled 14 releases for Octo- 
ber, among which are six full length fea- 
tures and eight short subjects. 

The features are : “The Gingham Girl,” 
with Lois Wilson and George K. Arthur, 
Oct. 2; “Ranger of the North,” featuring 
the dog Ranger, Oct. 9; “Jake the Plumb- 
er,” featuring Jess DeVorska, Oct. 16; 
“Shanghaied,” starring Ralph Ince, Oct. 
19; “The Boy Rider,” the first picture star- 
ring Buzz Barton, Oct. 23, and “The 
Gambler’s Game,” a Western starring Tom 
Tyler, Oct. 30. 

Lois Wilson, who appeared 
earlier in the season in “The Ging- 
ham Girl” for F B O, has been as- 
signed an important part in 
“Coney Island,” in which Ralph 
Ince and Lucila Mendez have fea- 
tured roles. Ince is also directing 
the picture, many shots for which 
have already been made at the 
famous resort. 

Patsy Ruth Miller has been cast 
for the leading feminine role in 
“Red Riders of Canada ,” which 
Robert DeLacy is directing for 
F B O, and Charles Byer has been 
cast for the part opposite Patsy. 
For the 6rst time Byer steps out 
of the role as a heavy to do the 
more important and difficult role 
as leading man. 

Fifty times a sheriff is the unique record 
set by Robert Burns when he played this 
official role in “The Gambler’s Game,” a 
Tom Tyler Western iust completed by 
F B O. That must equal or better the rec- 
ord of Charley Murray who played so many 
roles as cop for the old Keystone comedies. 


Two Westerns are now in the state of 
preparation at the F B O studios. Wallace 
Fox is working on the next Bob Steele 
picture to be titled “The Renegade,” and 
preparation for the filming is going ahead 
on “The Little Buckaroo,” the fourth Buzz 
Barton vehicle. 

Tom Tyler has just completed his latest 
Western, “The Desert Pirate,” at the 
F B O studios under the direction of James 
Dugan, who handles the megaphone on the 
Western star for the first time with this 
picture. 


Release Dates 


WEEK OF SEPTEMBER 18 
“In a Moment of Temptation”— F B 0—5665 
“Smile Brother Smile’’— First National— 6548 
“The Road to Romance”— Metro-Goldwyn-Mayer— 
6581 

“Figures Don’t Lie**— Paramount— 5280 
“Tell It to Sweeney”— Paramount— 6006 
“The Long Eagle”— Universal— 5862 
“A Sailor’s Sweetheart”— Warner— 5685 
WEEK OF SEPTEMBER 25 
“The Joy Girl”— Fox— 6162 
“Black jack”— Fo x— 47 7 7 

“The Mojave Kid” — F B O 1924 

“The Rose of the Golden West”— First National- 
6477 

“The Rough Riders”— Paramount— 9443 
“The Way of All Flesh”— Paramount 8486 
“One Woman to Another”— Paramount— 4551 
“Painted Ponies”— Universal— 5416 
“The Rush Hour”— Pathe— 5880 
“The Soda Water Cowboy”— Pathe— 4546 
WEEK OF OCTOBER 2 
“The Gingham Girl“— F B 0—6301 
‘The Life of Riley”— First National— 6720 
“Silk Stockings”— Universal— 6166 
“Ben Hur”— Metro-Goldwyn-Mayer— 1 1693 
“Shoo tin’ Irons”— Paramount — 5179 
“Grandma’s Boy”— Pathe— 4750 

WEEK OF OCTOBER 9 
“Ranger of the North”^— F B 0—4966 
“Cheating Cheaters”— Universal— 5623 


Paramount Begins on 
“Gentlemen Prefer Blondes ” 

With Malcolm St. Clair directing, work 
has started on “Gentlemen Prefer Blondes.” 
The picture has already received a good 
send-off. The book created a furor ; the 
play was eminently successful and with the 
search for a Lorelei which gained a great 
deal of talk when a comparative unknown 
was picked, the picture is already well ad- 
vertised with production just started. 

Ewart Adamson, free lance 
scenarist who was recently placed 
under contract by Paramount, has 
been assigned to write an original 
story, “The Big Game Hunt,” a 
forthcoming Wallace Beery and 
Raymond Hatton vehicle, accord- 
ing to announcement. 

The cast of Richard Dix’ newest 
Paramount production, "The Gay 
Defender,” has been enlarged with 
the addition of Jerry Mandy, who 
will play Chombo; Ernie S. 
Adams, who will do the second 
villian role; Harry Holden who 
will portray a priest and Fred 
Esmelton who has been assigned 
the part of the father of the hero- 
ine. Production is in its second 
week of production under the di- 
rection of Gregory La Cava. 

Paramount has just named “Spotlight” as 
the definite title for the story of Manhattan 
stage life now in production with Esther 
Ralston in the leading role. Neil Hamil- 
ton has the leading role and Frank Tuttle 
is directing. 

“Shanghai Bound” and “A Gentleman 
from Paris” are two Paramount pictures 


September 24, 1927 


EXHIBITORS HERALD 


53 


that have been selected for the Photoplay 
Guide. 

William Austin, who appears as a pro- 
fessor in “Swim, Girl, Swim,” has been 
given another comedy role in Florence 
Vidor’s new picture, “Honeymoon Hate.” 

Universal Begins 
Four “ Jewels ” 

Universal’s big program schedule for the 
coming year was started in earnest last 
week when cameras started grinding on 
four “Jewels” and preparations were com- 
pleted for the starting of several others. 

Hoot Gibson completed his starring pro- 
duction “The Rawhide Kid” last Monday 
and the next day started production on 
“Western Suffragettes” with Reaves Eason 
directing. Georgia Hale plays the leading 
feminine role in both pictures. 

Reginald Denny started work on 
“Use Your Feet,” a sequel to the 
“Leather Pusher” series. Barbara 
Worth is again his leading lady in 
the picture and Fred Newmeyer 
is handling the megaphone. 

“Thanks for the Buggy Ride,” 
starring vehicle for Laura La- 
Plante with Glenn Tryon in the 
supporting role, got underway with 
William A. Seiter directing. The 
week also saw the start of filming 
on "The Symphony” in which Jean 
Hersholt is starred with Marian 
Nixon and George Lewis co- 
starred. 

Universal City paid homage last week to 
Art Goebel, winner of the Dole flight to 
Honolulu. The celebration was in the na- 
ture of a home-coming, as Goebel was em- 
ployed on the Universal lot for more than 
a year. He played feature roles in five 
Universal air pictures starring A1 Wilson. 
The pictures are scheduled for an early 
release. 

Patricia Carron, six months ago unknown 
to filmdom, has been signed by Universal 
to play a featured role in “The Symphony.” 

Kate Price and Sue Carroll have been 
chosen for parts in “The Cohens and Kellys 
in Paris,” which goes into production this 
week. 


Columbia Starts on 
“The College Hero ” 

With the selection of Bobby Agnew for 
the title role of “The College Hero” pro- 
duction starts immediately on this new 
Columbia picture which treats the subject 
of undergraduate life from an entirely new 
angle, it is said. Walter Lang will handle 
the megaphone on the picture and Pauline 
Garon plays opposite Agnew. This will be 
Lang’s third production for Columbia, as 
he has already finished “By Whose Hand?” 
and “Sally in Our Alley.” 

Columbia’s latest addition to its 
directorial staff is Albert Kelley, 
who was signed by Harry Cohn 
to direct two of the forthcoming 
“Perfect Thirty.” Kelley has 
been identified with the motion 
picture industry since 1914. 

Universal has loaned Churchill Ross to 
Columbia to play an important part in “The 
College Hero.” Ross has appeared in the 
Universal series, “The Collegians.” 

Fox Signs Moreno' 
with Olive Borden 

Antonio Moreno has been signed to play 
opposite Olive Borden in her next picture, 
“Come to My House,” which will soon go 
into production under the direction of Al- 
fred. E. Green. Others in the cast are 
Doris Lloyd, Richard Maitland and Ben 
Bard. No producer can go wrong in sign- 
ing Antonio Moreno. Pie has saved many 


Exhibitors Laugh at 
K. C. Amusement Park 

( Special to the Herald) 

KA NS AS CITY, Sept. 20.— Ex- 
hibitors of Kansas City are having 
a laugh “up their sleeves” this 
summer. Amusement parks have 
been having a diffcult time of it. 
As an inducement to attract more 
patrons, Fairyland Park this week 
is offering prizes for the best mo- 
tion picture star costumes worn at 
a dance to be staged at the park. 
The fact that an amusement park, 
which is trying to attract business 
from the theatres, should use the 
motion pictures as a vehicle to 
increase its business, is causing a 
cynical smile on the face of more 
than one exhibitor. 


a poor picture, and always makes a good 
picture better. 

Tom Mix has started work on 
his fourth picture of the season. 

It has been given the tentative 
title, “Wildcat Law.” Natalie 
Joyce has the feminine lead and 
Lawford Davidson is the heavy 
and others in the cast are Billy 
Bletcher and Harry Cording. 

Wallace MacDonald has thrown 
away his makeup box for the meg- 
aphone. He started work last 
week on his first picture, “Silly 
Sailor,” in which Gene Cameron 
has the lead. 

Tyler Brook, who has succeeded Earle 
Foxe in the role of Reginald Van Bibber 
in the series of comedies based upon the 
Van Bibber stories by Richard Harding 
Davis, started his second picture last week 
under the supervision of George E. Mar- 
shall. The picture is “Four Faces West.” 
Dione Ellis has the feminine lead. 

Production started last week on “Ladies 
Must Dress,” in which Virginia Valli and 
Lawrence Gray are featured, and Victor 
Heerman is directing. 

U. A. Signs Charles Ray 
for “Garden of Eden 99 

Charles Ray will return to United Artists 
to play the leading man opposite Corinne 
Griffith in “The Garden of Eden,” her next 
picture for the company. Ray formerly 
appeared in “The Girl He Loved” and “A 
Tailor Made Man” for United Artists. 

Mary Pickford’s picture, “My Best Girl,” 
has been cut, titled and previewed. The 
picture will be released simultaneously in 
the 13 cities in which the “My Best Girl” 
contests were held. 

Ted Shawn has been engaged by 
Samuel Goldyn to direct the male 
dancing chorus in Gilda Gray’s 
new United Artist picture, “The 
Devil Dancer.” 

Dolores De Rio and others in 
the “Ramona” cast left this week 
for Utah where exterior scenes 
will be shot for the picture. It 
is estimated that the picture will 
not be completed before 1928; it 
will be one of the 18 United Art- 
ists releases for next season’s pro- 
gram. Carlos Amor, a cousin of 
Dolores, has been signed for an 
important part in the picture. 

Unknown three months ago, without a 
single day’s motion picture experience, and 
now leading lady for a prominent star, 
and with a five year contract; such is the 
fortune of 17-year-old Marion Byron, who 
is playing the feminine lead in Buster Kea- 
ton’s “Steamboat Bill, Jr.” A friend of 
her’s persuaded her to have a screen test 


made. The next day Keaton signed her 
for the picture. Who says there are not 
such things as fairy tales? 

Lon Chaney Plays 
Gangster for M-G-M 

“The Big City,” a drama of life among 
gangsters and in New York night clubs 
will be Lon Chaney’s next picture for 
Metro-Goldwyn-Mayer. Chaney will play 
the part of gangster leader in the story 
written by Tod Browning who will also 
direct the new production, filming on which 
will start within the next two weeks. 

Rufus McCosh and his wife, Dwinelle 
Benthall, have completed the writing of 
titles for Richard Barthelmess’ latest pic- 
ture, “The Drop Kick.” 

Lillian Copeland, one of the most 
famous women athletes in the world, 
has been signed for a part in Marion 
Davies’ picture, “The Fair Co-ed,” 
which is now in production. She 
has for the last two years held the 
title of champion all around woman 
athlete of the world. A number of 
well known foot ball players have 
also been signed for the picture. 

Marjorie Daw is soon to be seen 
opposite Tim McCoy in “Spoilers 
of the West,” which will go into 
production as soon as the Western 
star completes “Wyoming” for 
Metro-Goldwyn-Mayer. The picture 
will be directed by W. S. Van Dyke. 
According to M-G-M all London cinema 
records have long since been broken by 
the run of “Ben-Hur” which has been 
shown in the British capital for 45 weeks. 
The best previous run of a film in London 
was that of “The Four Horsemen of the 
Apocalypse,” which played 24 weeks at 
the Palace theatre. 

First National Buys 
Three Stories 

First National has recently bought three 
short stories from which pictures will be 
made. Film rights have been purchased 
for “The Pavillion Queen,” a short story 
that appeared in The Country Gentleman 
by Ida M. Evans. The other two are as 
yet unpublished, one of which is a story 
by John V. A. Weaver entitled “Sailors’ 
Love,” which is to be published in a forth- 
coming issue of College Humor. The 
other story is called “Mon Homme” and is 
to be included in a volume of stories by 
Paul Deresco which D. Appleton & Co. 
will publish. 

The next picture for the team 
of Lloyd Hughes and Mary Astor 
will be “Sailors’ Wives,” from a 
story by Warner Fabian. It will 
go into production some time this 
month, just as soon as production 
is finished on “No Place to Go.” 

Casting is just about completed 
on “Man Crazy,” the next co-star- 
ring picture for Jack Mulhall and 
Dorothy Mackaill. The cast now 
includes Edythe Chapman, Walter 
McGrail, Phillips Smalley, Ray 
Hallor, John C. Fowler, Scott 
Seaton and Charles Green. Film- 
ing is expected to begin by the end 
of this month. 

“The Stolen Bride,” First National’s in- 
itial starring vehicle for Billie Dove, has 
won the Texas Blue Ribbon award for 
September. “Smile, Brother, Smile,” an- 
other First National picture won the award 
for August. One picture is given the award 
each month by the Texas M. P. T. O. 

Gladys McConnel will again play oppo- 
site Harry Langdon in his next comedy 
which is tentatively titled “The Nineteenth 
Hole.” Though the title sounds as if it 
will be a golf picture, it is to be a comedy 
based on a family situation. 



54 


EXHIBITORS HERALD 


September 24, 1927 


f THE THEATRE 1 

Q^AjDtpartmtnt of Practical Showmanship J 



The week before “Painting the Town,” a Universal picture starring Glenn 
Try on, was to open at Cameo theatre, Pittsburgh, Theodore Davis, manager 
of the theatre, engaged these six girls to paint the sign above the marquee. 
The girls “worked” in shifts from 11 a. m. until 9:30 p. m. each day. 

Theatre Wins Good Publicity 
When Preacher Uses Film Text 

Few motion pictures have been the topic of laudatory church sermons, 
but when the Adams theatre in Detroit played “Beau Geste,” a Paramount 
picture, Oscar A. Doob, publicity director for theatre, saw the oppor- 
tunity of breaking the rule and getting some good publicity for the pic- 
ture. 


Novel Lobby Displays 
for Little Cost Pay 
Small Town Exhibitor 

When an exhibitor succeeds in getting 
a novel feature into his lobby or front 
displays, they will attract attention and 
register at the box office. It makes no 
difference whether the exhibitor is in a 
small town or a large one. 

Henry Reeve, manager and owner of the 
Mission theatre, Menard, Tex., has found 
that he can make displays that are inex- 
pensive and easy to make and still pro- 
duce results with them. Here is his letter : 
Editor, THE THEATRE, 

Exhibitors Herald, 

407 So. Dearborn Street, 

Chicago, 111. 

Dear Sir: 

I inclose a few photos of our 
front on “The Big Parade,” not to 
be compared with big town exploi- 
tation efforts but then again, worth 
doing and easily done in a small 
country town. Incidentally, these 
are the first shots I’ve sent you of 
our new theatre. 

The two shots on Paramount’s 
“Rolled Stockings” are nothing 
particular, but original, I think, 
and caused quite a bit of fun be- 
fore the picture came in. Just two 
lady’s stocking forms and a piece 
of beaverboard. It makes them 
talk, particularly with a girl stand- 
ing at each corner of the board. 

A close look at the front of our 
marquee will disclose a flood light 
focused upon the theatre name, 
but in this particular case it illu- 
mined the cutout. This flood is 
good night stuff, if you haven’t 
got an electric sign it attracts well 
at night. We expect to get a sign 
next year after the newness of the 
theatre wears off, for the present 
the flood does the work. 

Yours very truly, 

HENRY REEVE, 

This is good work, Mr. Reeve; we hope 
you will keep it up. And we like your 
new theatre. 


So through Doob’s influence, the Rev- 
erend Sidney D. Eva, pastor of the Cass 
Avenue Methodist Episcopal church, de- 
livered a sermon on “Beau Geste,” tak- 
ing as his inspiration the brotherly de- 
votion theme of the picture. A special 
invitation to brothers was extended 
through local newspapers. 

In explaining his action, the clergy- 
man said, “It is gratifying to find a 
theatre offering such a picture. A story 


that teaches the beauties of brotherly de- 
votion is a great thing. ‘Beau Geste’ im- 
pressively teaches the inspiring beauty 
of brothers devoted to each other. That 
the picture embellishes the theme with 
thrilling adventure and mystery tends to 
carry the message to the millions who 
would not otherwise be interested.” 

Doob is to be commended on his success 
in this campaign. It was a perfect job 
and worthy of emulation. 






September 24, 1927 


EXHIBITORS HERALD 


55 


House Organ Exchange 
Provides Cooperation 

for Many Exhibitors 

Have you joined THE THEATRE’S 
house organ exchange? Many exhibitors 
who have already joined the exchange 
have found that it proves valuable aid in 
getting out their own house organ. 

The exhibitors who belong to the ex- 
change are producing wonderful house or- 
gans. In them you will find many good 
ideas that are putting over the house or- 
gans and are swelling the box office re- 
ceipts. To learn what the other fellow is 
doing is always stimulating and worth- 
while. This does not mean, necessarily, 
that you have to copy the ideas of some 
other exhib : tors. Knowing what other ex- 
hibitors are doing will give you new ideas 
of your own. 

Among the new names we are adding 
this week, goes that of Joe Mayer of the 
Palace theatre, Hamilton, O., and Paul D. 
Hollen of the Princess and Royal Theatres, 
Mount Hope, W. Va. 

Hollen’s paper is called the NEWS- 
ETTE, and is a four page weekly. It too, 
contains news of local interest in which 


a campaign is being waged for wider 
streets and the tearing down of telephone 
poles. Will this paper be read? You can 
bet your bottom dollar it will, for any 
paper that boosts the betterment of the 
town ‘"'ill be read. Here is Hollen’s letter 
to THE THEATRE: 


Editor, THE THEATRE, 

Exhibitors Herald, 

407 So. Dearborn Street, 

Chicago, 111. 

Dear Sir: 

We are inclosing copy of our 
house organ which we have been 
publishing with excellent results 
for some time and ask that you 
kindly add us to your house organ 
exchange as we are desirous of 
receiving other house organs and 
obtaining new ideas. 

Thanking you and with very 
best wishes for the continued suc- 
cess of the Herald, 

Yours very truly, 

PAUL D. HOLLEN, 
PRINCESS-ROYAL 
THE A TRES 

Below is the house organ exchange up 
to date. If your name is not among those 
present, clip out the coupon at once and 
send it to THE THEATRE, and remem- 
ber we like to see your house organs, too. 

Bair, E. E., Falls theatre, Cuyahoga Falls, O. 

Barr, Maurice F., Saenger’s New Orleans Theatres, 
1401 Tulane Ave. 

Blair, M. J., St. Francis theatre, San Francisco, Cal. 
Bender, A. R., Olympia, Cleveland, Okla. 

Bentley, Floyd E., Kelso Amusement Co., Kelso, 
Wash. 

Br ownelI, Ossie, Carthage theatres, Gloversvillo, 

Browning, Harry, Olympia, New Haven, Conn. 
Bubert, E. H., Metropolitan, Morgantown, W. Va. 
Burns, Frank H., Orlando Enterprises, Orlando, Fla. 
Christensen, C. R., Twin City, Chehalia, Wash. 

Cox, Ed. F., Princess, Bristol, Colo. 

Daley, Thomas S., Schine Amusement Co., Glovers- 
valle, N. Y, 

Bureau, G. J., Saenger theatres, 1401 Tulane Ave., 
New Orleans, La. 

Eaton, Jack, The Legion theatre, Alamosa, Colo. 
Eveland, Earle, Twin City Opera House, McCon- 
nelsville, O. 

Fawks, E. L,, Photo Phone, Graford, Tex. 

Fisher, Eldrid, Gem theatre, Pineviile, Ky. 

Gardner, Hugh T., Orpheum, Neosho, Mo. 

Gaston, Dick, Strand and Orpheum, Madison, la. 
Gault, J. C., American, Oakland, Cal. 

Gill, R. A., Stand, Honey Grove, Tex. 

Glaser, Will J., Grand, Faribault, Minn. 

Gurnette, Barney, Lodi theatre, Lodi, Cal. 
Hamburger, F. M., Circle, Portland, Ore. 

Harley, Alonza, Valentine, Defiance, Ohio. 

Hedges, Harry H., Rugby, 820 Utica Ave., Brooklyn. 
Hollen, Paul D., Princess, Royal theatres, Mount 
Hope, W. Va. 

Judd, Forrest E., Prospect, Kansas City, Mo. 
Koblen, M,, Scout, Oakdale, La. 

Kramer, Louis P„, Lubliner & Trlnz Theatres, Inc., 
307 North Michigan Ave., Chicago, 111. 

Little, T. L., Majestic, Camden, S. C. 



When Clifford H. Martin staged a 
“Battle of Music” at his Opera 
House at Millbridge, Me., people 
Hocked to the theatre to get a 
ringside seat to see the war. Mar- 
tin is known for such original ad- 
vertising as this. 


Lukachie, A. J., Hauber, Camden, Ark. 

Lutz, Louis, Fisher’s Fond du Lac, Fond du Lac, 
Wis. 

MacLeod, M., Wolverine, Saginaw, Mich. 

Massey, Earl D., Texas, Killeen, Tex. 

Mayer, Joe, Palace, Hamilton, O. 

Meredith, G. J., Saenger Theatres, 1401 Tulane 
Ave., New Orleans, La. 

Miller, Carl F., Miller theatre, Fremont, Ohio. 

Mock, Carl F., 56th Street, Philadelphia, Pa. 

Moss, Edgar A., Marion Theatre News, Glass Block, 
Marion, Ind. 

Muller, Benjamin, California theatre, Santa Rosa, 
Cal. 

Murphy, Harold S., Woodlawn, Chicago. 

Nichols, Don, Durham Amusement Company, Dur- 
ham, N. C. 

O’Rourke, Jack, Laurel, Laurel Springs, N. J. 

Olson, H. G., Majestic theatre, Reedsburg, Wis. 

Ostenberg, J. H., Orpheum, Scottsbluff, Neb. 

Payne, Earl Hall, Kentucky, Lexington, Ky. 

Pearl, H., Biograph, London, S. W. England. 

Pesky, Edward J., Sun Amusement Co., St. Joseph, 
Mo. 

Pierce, Howard O., Kunsky Theatrical Ent., Detroit, 
Mich. 

Pope, Clem, T. & D., Oakland, Cal. 

Randall, E. H., Liberty, Conden, Ore. 

Rivers, Edwin B., 1718 South Main Street, Royal 
theatres, Los Angeles, Cal. 

Ross, C. A*> Bijou theatre. Fall River, Mass. 

Sachs, S. M., Masonic, Clifton Forge, Va. 

Schwie, F. F., Duluth, Duluth, Minn. 

Sharpe, Philip B., Strand Theatre Publishing Co., 
Portland, Me. 

Shimon, Louis, Uptown theatre, Sheboygan. Wis. 

Snyder, E. A., Rialto-Virginia, Champaign, 111. 

Solomon, H., Strand, McComb, Miss. 

Sorg, J. H., Jefferson, Fort Wayne, Ind. 

Stiefel, S., Roxboro, Philadelphia, Pa. 

Stiles, J. H., The Dalles Amusement Co., The Dalles, 
Ore. 

Thompson, N. T., Crystal theatre, Fort Atkinson, 
Wis. 

Wallace, H. Jim, Lincoln Square, Decatur, 111. 

Wheeler, Ed A., Cleveland, O. 

Weinberg, D. H., New and Strand, Staunton, Va. 

Weinberg, I., New and Yric, Lexington, Va. 

Whitback, Frank, West Coast Theatres, Inc., 134 
Leavenworth St., San Francisco, Cal. 

Wiggins, Clarence, Y. M. C. A., Manchester, Ga. 

Wilson, T. S., Seeley, Abilene, Kan. 

Woodward, Kenneth V., Penn-State Amusement Co., 
Uniontown, Pa. 

Ziprik, G., Y. M. C. A., Westbourne, Tex. 


Editor THE HERALD, 

EXHIBITORS HERALD, 

407 So. Dearborn St., 

Chicago, Illinois. 

Sir: 

I shall be pleased to exchange house 
organs with fellow exhibitors-publish- 
ers and you may enter my name in 
your House Organ Exchange. 

(Signed) 

(Theatre) 

(City) (State) 


Are You Looking for 

House Organ Copy? 

This Should Help You 

Perhaps you are getting out the next 
issue of your house organ, and there is 
one little hole in it for which you haven’t 
just the right thing to put in it. All right, 
just stick any or all of this in it.^ It ought 
to fill the hole, and maybe it’s just what 
you were looking for. 

We Get the Best 

The best theatre gets the best shows. 
This is an unbroken rule. The explanation 
is simple : the best theatres can afford to 
pay what the best costs. More people go 
to the best theatre than any other. The 
best theatre represents a larger investment 
than any other. All business pertaining to 
the operation of the best theatre is con- 
ducted on a larger scale. The best theatre 
is financially able to buy the best pictures; 
owners of the best pictures want them 
shown in the best theatres; and so the 
best is provided. This theatre has the 
choice of every worthwhile picture pro- 
duced. (Julian Theatre, Chicago, 111.) 

* * * 

Out of the Kitchen 
and Into the World 

Supper is over. No romance in a dish- 
pan. No, so why let mother do the dishes 
alone? Dad and sonny will help. Six hands 
now and a good seat that much sooner. 
Much- of our evening’s entertainment de- 
pends upon the careful selection of the 
theatre. What theatre? You need not give 
\\ a : thought. This theatre is the theatre 
that you can always depend upon to give 
you a well balanced program, from the 
short subject to the feature, coupled with 
good music, perfect projection and bargain 
admission prices. (Tulian theatre, Chicago, 
111 .) 

* * * 

A Family Trust 

The motion picture theatre, accorded a 
patronage support far greater than that 
accorded the stage theatre, accepts with 
that support a far greater responsibilty 
and a far greater trust. 

The stage theatre of the present day 
makes a practically exclusively adult ap- 
peal. Stage theatre prices are high in 
keeping with that condition. 

The motion picture theatre makes a fam- 
ily appeal. Motion picture plays are writ- 
ten and acted for adults and children at 
once. Motion picture prices are in keeping 
with this condition. 

This theatre and the motion picture in- 
dustry at large are keenly appreciative of 
this great family trust. (Buckingham thea- 
tre, Chicago, 111.) 

* * * 

Motion Pictures 
and Citizenship 

Did you ever stop to think about the 
importance of the motion picture theatre 
in a town? The motion picture theatre 
is a great builder of citizenship. It pro- 
vides a place of amusement for the boys 
and girls of your town that cannot be 
duplicated. Think what would happen if 
the theatres in your city were closed. What 
would the young people, and the old peo- 
ple, too, do with their idle time? At the 
motion picture theatre, young people learn 
of the whole world. The peoples and coun- 
tries of the world are brought before their 
eyes. They see pictures that stress the 
moral values of life, and the value of good 
citizenship. Take away the motion pic- 
tures, and young people would be forced 
to devise new forms of amusement. Would 
they be as safe and as valuable as motion 
picture amusement? 




56 


EXHIBITORS HERALD 


September 24, 1927 


LETTERS 
From Readers 

A forum at which the exhibitor 
is invited to express his opinion 
on matters of current interest. 
Brevity adds forcefulness to any 
statement. Unsigned letters will 
not be printed. 


Re: Block (Head) Booking 

NAPOLEONVILLE, LA.— To the Ed- 
itor: You note the “head” is in brackets, 
well, that’s where a feller’s head ought to 
be (and probably is) when he falls for that 
bunk. 

Producer says, via the distributor, “Do 
you mean to insinuate that we should 
scrap such and such a picture after ex- 
pending several hundred thousands of dol- 
lars in or on its production?” 

Well, why not? No argument is good 
that does not stand up to its logical con- 
clusion, is it? Suppose, for instance, I paid 
a rental of $50 on a picture that cost the 
producer nearly a million dollars to pro- 
duce and this great outlay made it absol- 
utely necessary to set a minimum of $50 
as rental. In itself, this is a good argu- 
ment, but the fact remains that, notwith- 
standing this great expenditure, this picture 
is a decided flop, notwithstanding the im- 
mense sum used in its production. They 
failed to invest this picture with that name- 
less “it” that wins popular approval. Just 
why should an exhibitor be expected (as he 
is) to buy this picture? He is not so much 
concerned about the production costs as 
he is about the popular appeal. 

If an exhibitor must feel bound to ac- 
cept a picture simply because it cost too 
much to scrap, why not follow this line of 
argument out to its logical or rather, il- 



Fox is offering its new comedy team in 
its feature comedy, "The Gay Re- 
treat.” The team is composed of Ted 
McNamara and Sammy Cohen, two 
comedians who have won popular 
favor through recent portrayals. This 
is a war comedy, with Judy King and 
Gene Cameron also in the cast. 


logical conclusion, i. e., hand this line to 
our patrons. Why couldn’t we with equal 
justice say to our patrons, “if you don’t 
buy a ticket for this picture, you can’t buy 
a ticket to our subsequent pictures.” I’ll 
give any exhibitor a carload of thousand 
dollar bills who tries this and does not 
close his doors or have the sheriff close 
them for him. There may be a difference, 
a line of demarkation not visible to me, 
but to one of my limited intelligence the 
distinction is minus the difference. 

Under the block booking system, you are 
not only expected to buy pictures that have 
been produced regardless of their box of- 
fice value, but you are requested to sign up 
for pictures that only exist in the imagina- 
tion of some author or, having been suc- 
cessfully written, is subject to mutilation at 
the hands of some misguided director. No 
guarantee, mind you, no forfeiture clause 
in the contract that permits you to recover 
if the picture does not “click” up to ex- 
pectations, these expectations being based 
on the rental asked. 

Is there anywhere a commodity sold at 
an established price whose value to the 
buyer is wholly problematical? I mean 
outside of this picture business. I have 
before now cancelled pictures for which 
I had paid the rental as per contract 
simply because I knew I could not “pass 
the buck” to the public as it was passed to 
me. Why should the exhibitor be asked to 
share the loss of the producer? We had 
no hand in making it, why should they ex- 
pect to dump anything and everything on 
the exhibitor? Why should we continue to 
be such “dump” lings ? 

I say without fear of successful con- 
tradictions, that this block booking is ab- 
solutely, most empatically, irrefutably and 
lots of other big words, wrong and when 
this industry “still in its infancy” grows 
to maturity and sanity, this system will be 
relegated to — Oh, well, where do you tell 
a feller to go when you’re mad? 

By the way, what’s happened to the 
“Spotlight?” Just when the contributors 
to this column began to realize that this 
column offered a fine medium of poetic 
expression (medium and otherwise,) it dis- 
appears, or discontinues. 

Put is back, remember we said it or 

We’ll take this up with the managing 
editor. 

Also, put Adeline back, not too far back. 
— Peter Bylsma, Victory theatre, Napo- 
leonville, La. 

The Salmon River in Films 

SALMON, IDAHO. — To the Editor : 
There is an educational, geographic film of 
six reels, taken within the borders of the 
LJnited States, that is easily comparable 
with any Alaskan, African or any other 
scenic on the market. It depicts the last 
virgin wilderness of some 300 miles square 
of unexplored territory of our nation. It 
lies in the almost impenetrable fastnesses 
of central Idaho and the delightful yet 
hazardous task of photographing this 
country fell to the lot of Mr. H. W. 
Weidner of Payette, Idaho, who has just 
completed his second trip by canoe and 
long boat down the famous Salmon river 
and its principal tributary, the hitherto 
impassable Middle Fork. 

This picture will delight all lovers of 
the out of doors. Over 2000 feet of film 
show wild game in their native haunts, 
such as deer, mountain goats, elk, big horn 
sheep, bear and otter. This film also shows 
the grandest of mountain scenes, alluring 
canyons and beautiful mountain streams. 
Furthermore there are shots after shots 
of tense action when the boat rushes over 
furious foaming rocky rapids and death is 
forstalled only by a fraction of a second. 

No other adventure in America today 
can match the dangerous feat of running 
the Salmon river canyon in a boat. 

The photography is remarkably clear and 
print is brand new. 


Write to Mr. Weidner for this beautiful 
film ; it will highly please and greatly re- 
pay you. This is a completed version of 
the film I reported last May. Mr. Weidner 
has made a second trip into the interior 
and has added two reels of especial interest. 
- — Philip Rand, Rex theatre, Salmon, 
Idaho. 

Branton Was With 
Educational Four 
Years ; Now F & R 

r' RALPH BRANTON, former man- 
N-** ager of Educational’s Minneapolis 
branch, and now director of operations for 
F & R, admits 
that his career in 
the film business 
has been “one long 
sweet song.” He 
was with Educa- 
tional continuously 
for four years be- 
fore joining Fink- 
elstein & Ruben re- 
cently. Previous 
to that time, Mr. 

Branton was pub- 
lisher of “Greater 
Amusements,” a 
regional motion 
picture trade mag- G . Ralph Branton 

azine. 

He claims that there is little of interest 
in his career — so little adventure — but if 
you want to hear a good story just ask him 
if he ever tried to substitute for a marshal 
in a “false alarm” liquor raid. 

Outside of the picture business, he has 
no favorite sports or hobbies with the ex- 
ception of his little four-year-old daughter, 
who “is both” to him. 



Metro-Goldwyn-Mayer’s “Ben-Hur” has 
forced London run records into the 
discard with the passing of the 45th 
week of showing. More than a million 
persons have seen the production 
there, including 19 members of the 
royalty and more than 100 official 
school parties. May McAvoy, Ramon 
Novarro and Bert Woodruff are shown 
in these scenes. 






September 24, 1927 


EXHIBITORS HERALD 


57 


V • ‘ '‘'l' 1- ‘ rrr,.r, - 1 

. ' ' • - *'^ I i ^ 

IB /£ v* 

ii iSoa 

(HI 1 

lliii 

; Ik*. 

%. THE BOX OFFICE TICKER 

lj C'lhe HERALD System for determining 

I the definite attraction values 

i of Motion pictures 

I I jdm 


Exhibitors reporting “What the Picture Did For 
Me” supply a percentage rating obtained by dividing 
average daily gross of house record attraction into 
average daily gross of picture being reported on. 
When 10 of these percentage ratings on a picture have 


been received, the average of these 10 percentage 
ratings is entered in “The Ticker.” Each additional 
percentage-rating report received on pictures entered 
is combined with those previously received and the 
new average thus created is entered. 


No Man's Gold (Fox) 82.50% 

Tell It To the Marines (M-G-M) 80.82% 

The Cohens and Kellys (U) 78.00% 

Tillio the Toiler (M-G-M) 77.50% 

Laddie (F B O) .. 76.93% 

Irene (F. N.) 76.75 % 

Keeper of the Bees (F B O) - 76.69% 

The Calgary Stampede (U) 75.80% 

The Mysterious Rider (Par) 75.80% 

II (Par) 75.27% 

Don Mike (F B O) 74.14% 

Johnny Get Your Hair Cut (M-G-M) 73.95% 

The Magic Garden (FBO) -.73.17% 

The Great K. and A. Train Robbery (Fox) ..73.00% 

The Vanishing American (Par) 72.82% 

The Tough Guy (FBO) 72.46% 

Arizona Sweepstakes (U) 72.42% 

Slide, Kelly, Slide (M-G-M) 72.12% 

The Last Trail (Fox) 72.10% 

Chip of the Flying U (U)...- 72.00% 

The Volga Boatman (P D C) 71.14% 

Flesh and the Devil (M-G-M) 70.11% 

The Winning of Barbara Worth (U. A.) 69.43% 

Let's Get Married (Par) 69.38% 

The Sea Beast (W. B.) - 69.30% 

The Bat (U. A.) 69.15% 

The Unknown Cavalier (F. N.) 69.13% 

The Gentle Cyclone (U) - 68 81% 

Ella Cinders (F. N.) 68.80% 

The Quarterback (Par) 68.63% 

The Son of the Sheik (U. A.) .. 68.38% 

The Overland Stage (F. N.) 68.34% 

Tin Hats (M-G-M) 63.21% 

Mr. Wu (M-G-M) 68.09% 

The Scarlet West (F. N.) 67.40% 

The Campus Flirt (Par) - 67.19% 

The Last Frontier (PDC) 66.78% 

The Fire Brigade (M-G-M) 66.42% 

Sea Horses (Par) 66.40% 

The Four Horsemen (M-G-M) 66. “0% 

Up in Mabel's Room (P D C) 66.20% 

Senor Daredevil (F.N.) 66.17% 

Hands Across the Border (FBO) 66.15% 

The Black Pirate (U. A.) 65.94% 

The Scarlet Letter (M-G-M) 65.90% 

A Regular Scout (F B O) 65.84% 

The Phantom Bullet (U) - 65.66% 

Three Bad Men (Fox) 65.42% 

Man of the Forest (Par) 65.09% 

The Devil Horse (P) -.64 69% 

We’re in the Navy Now (Par) 64.53% 

His Secretary (M-G-M) 64..- 0% 

The Kid Brother (Par) 64 37% 

The Night Cry (W. B.) 64.33% 

While London Sleeps (W. B.) - 64.?0% 

Across the Pacific (W. B.) 64.07% 

For Heaven's Sake (Par) 63.45% 

Skinner's Dress Suit (U) 62.84% 

Little Annie Rooney (U A ).... 62.83% 

Lone Hand Saunders (F B O) 62.71% 

That's My Baby (Par) 62.42% 

War Paint (M-G-M) 62 30% 

Corporal Kate (P D C) 62 00% 

Brown of Harvard (M-G-M) 61.96% 

The Denver Dude (U) 61.72 % 

The Man in the Saddle (U) 61.63% 

Twinkletoes (F. N.) 61.22 % 

Tramp, Tramp, Tramp (F. N.) 61.00% 

The Buckaroo Kid (U) 60 94% 

The Texas Streak (U) 60.50% 

Under Western Skies (U) 60.09% 

The Two Gun Man (FBO) 60.00% 

Behind the Front (Par) 59.94% 

Tony Runs Wild (Fox) 59 78% 

Canyon of Light (Fox) 59.64% 

The Teaser (U) 59.50% 

The Understanding Heart (M-G-M) 59.47% 

The Waning Sex (M-G-M) 59.32% 

Sweet Daddies (F. N.) 59.31% 

The Silent Rider (U) 59.00%. 

The Flaming Forest (M-G-M) 58.83% 

His People (U) 58.71% 

Wild to Go (FBO) , 58.33% 

Sally, Irene and Mary (M-G-M) 53.09% 

Clash of the Wolves (W. B.) 57.75% 

The Cowboy Cop (FBO) 57.72 % 

Stranded in Paris (Par) 57.64% 


Winners of the Wilderness (M-G-M) 57.46% 

Forever After (F. N.) 57.18% 

The Dark Angel (F. N.) 57.14% 

Private Izzy Murphy (W. B.) 57.00% 

Forlorn River (Par) 56.92 % 

The Flaming Frontier (U) 56.85% 

The Wilderness Woman (F. N.) 56.84% 

The Temptress (M-G-M) .56.73% 

Old Clothes (M-G-M) 56.69% 

Rolling Home (U) 56.58% 

Upstage (M-G-M) 56.47% 

Mike (M-G-M) 56.45% 

The Flying Horseman (Fox) 56.38% 

The Red Mill (M-G-M) 56.38% 

Mantrap (Par) 56.30% 

Kid Boots (Par) 56.13% 

Men of Steel (F. N.) 56.13% 

Wild Justice (U. A.) - 55.86% 

The Rain Maker (Par) 55.72% 

Paradise (F. N.) 55.58% 

Born to the West (Par) 55.45% 

Subway Sadie (F. N.) 55.25% 

It Must Be Love (F. N.) 55.20% 

The Return of Peter Grimm (Fox) 55.20% 

The Johnstown Flood (Fox) 55.08% 

The Palm Beach Girl (Par) 55.08% 

The Unknown Soldier (PDC) 55.00% 

Breed of the Sea (FBO) 54.80% 

Knockout Riley (Par) 54.76% 

The Greater Glory (F. N.) - — 54.00% 

The Country Beyond (Fox) 53-91% 

Hero of the Big Snows (W. B.) 53.90% 

The Road to Mandalay (M-G-M) 53.90% 

Variety (Par) 53.63% 

What Happened to Jones (U) 53.62% 


How It Works 


Suppose your average daily gross on your 
record attraction was $75. That would be 
100 per cent, or the basis on which to fig- 
ure your percentage for THE BOX OF- 
FICE TICKER. The following is illustrative 


of this system: 

$ 75.00 

74.50 

74.00 

73.50 

73.00 

72.50 

72.00 

71.50 

71.00 

70.50 

70.00 

69.50 

69.00 

68.50 

68.00 

67.50 

67.00 

66.50 

66.00 

65.50 

65.00 

64.50 

64.00 

63.50 

63.00 

62.50 

62.00 

61.50 

61.00 

60.50 

60.00 

59.50 

59.00 _ 

58.50 

58.00 

57.50 

57.00 

56.50 

56.00 

55.50 

55.00 


100 % 

99 % 

98 % 

97 % 

96 % 

95 % 

94 % 

93 % 

92 % 

91 % 

90 % 

89 % 

88 % 

87 % 

86 % 

85 % 

84 % 

83 % 

82 % 

81 % 

80 % 

79 % 

78 % 

77 % 

76 % 

75 % 

74 % 

73 % 

72 % 

71 % 

70 % 

69 % 

68 % 

67 % 

66 % 

65 % 

64 % 

63 % 

62 % 

61 % 

60 % 


Aloma of the South Seas (Par) 53.44% 

Her Big Night (U) 53.44% 

Let It Rain (Par) 53.08% 

Tin Gods (Par) 52.86% 

Sweet Rosie O’Grady (Col.) 52.72% 

The Barrier (M-G-M) 52.68% 

The Midnight Sun (U) . ........52.58% 

Kosher Kitty Kelly (F B O) 52.57% 

Eagle of the Sea (Par).... 52.55% 

Poker Faces ( U ) 52.35% 

Stepping Along (F. N.) 52.23% 

The Adorable Deceiver (FBO) 52.00% 

The Prince of Pilsen (P D C) 51.60% 

Whispering Wires (Fox) ..51.54% 

Prisoners of the Storm (II) 51.45% 

The Ice Flood (U) 51.43% 

Say It Again (Par) 51.25% 

Sparrows (U. A.) 51.15% 

Tumbleweeds (U. A.) 51.07% 

Bred in Old Kentucky (FBO) 50 90% 

The Runaway Express (U) 50.82% 

Miss Nobody (F. N.) 50.47% 

One Minute to Play (FBO) 50.44% 

The Wanderer (Par) 50.36% 

Hogan’s Alley (W. B.) ..50.25% 

Spangles (U) 50.25% 

Mare Nostrom (M-G-M) 50.22% 

The Blue Eagle (Fox) 49.92% 

The Brown Derby (F. N.) 49.90% 

Padlocked (Par) 49.88% 

The Million Dollar Handicap (P D C) 49.82% 

Out of the West (F B O) 49.80% 

Her Honor the Governor (FBO) 49.76% 

The Arizona Streak (F B O) 49.75% 

The Show Off (Par) 49.73% 

The Ancient Highway (Par) 49.40% 

Hair Trigger Baxter (F B O) ...49.40% 

Faust (M-G-M) 48.60% 

BattHng Butler (M-G-M) 48.52% 

Whispering Smith (PDC)... 48 45% 

Desert’s Toll (M-G-M) 48.25% 

The New Commandment (F. N.) 48.08% 

The Still Alarm (U) 47.50% 

Take It From Me (U) 47.50% 

The Waltz Dream (M-G-M) 47.15% 

Wet Paint (Par) 46.81% 

Just Another Blonde (F. N.) 46.80% 

There You Are (M-G-M) 46.77 % 

Love ’Em and Leave ’Em (Par) 46.72% 

Paradise for Two (Par) 45.77% 

Hold That Lion (Par) 45.43% 

The Marriage Clause (U) - 45 25% 

So’s Your Old Man (Par) 45.25% 

The Border Sheriff (U) 45.00% 

Ladies at Play (F. N.) - - 44.82% 

Partners Again (U. A.) 44.25% 

Midnight Lovers (F N.) 44.07% 

The Blind Goddess (Par) 43.88% 

A Little Journey (M-G-M) 43.46% 

Bigger Than Barnums (FBO) 43.27% 

The New Klondike (Par) 43.27% 

Blarney (M-G-M) - 43.23% 

Bardelys the Magnificent (M-G-M) 42.73% 

Fine Manners (Par) 42.69% 

The Canadian (Par) 42.60% 

The Duchess of Buffalo (F. N.) 42.45% 

The Old Soak (U) 42.42% 

La Boheme (M-G-M) 41.95% 

Fig Leaves (Fox) 41.90% 

The Ace of Cads (Par) 41.40% 

Fascinating Youth <Par) - 41.29%; 

The Love Thief (U) 40.90% 

Miss Brewster’s Millions (Par) 40.79% 

Everybody’s Acting (Par) 40.23% 

The Wise Guy (F. N.) 39.83% 

The Cat’s Pajamas (Par) 39.09% 

Perch of the Devil (U) - 37.69% 

Nell Gwyn (Par) 37.54% 

Into Her Kingdom (F. N.) 36 90% 

Steel Preferred (PDC) 34.70% 

You’d Be Surprised (Par) 34 50% 

The Magician (M-G-M) 34 42% 

The Great Gatsby (Par) .-. 34.00% 

Exit Smiling (M-G-M) 33 50% 

Don Juan’s Three Nights (F. N.) 30.80% 

The Amateur Gentleman (F. N.) 30.27% 

Pals First (F. N.) 28.40% 



58 


EXHIBITORS HERALD 


September 24, 1927 


The Reco 


CLASSIFIED 


Advertising 



Five cents per word, payable in advance. Minimum charge, 
$1.00. Copy and checks should be addressed Classified Ad 
Dept. Exhibitors Herald, 407 So. Dearborn St., Chicago, 111. 


gnized National Classified Advertising 


Medium 


Position Wanted 


YOUNG MAN, age 23, single, desires connec- 
tion with theatre where hard work and integrity 
will bring advancement. Have high school edu- 
cation, two years publicity experience, five years 
experience on Power’s and Simplex projectors 
with High Intensity and Reflector arcs. If you 
have an opening for a clean-cut enterprising young 
man, whose capability, reliability and character 
will stand a rigid investigation, address Box 202, 
Exhibitors Herald, 407 S. Dearborn Street, Chi- 
cago, Illinois. 


VIOLINIST — Brilliant tone. Wife pianist. 
Work in orchestra or as team in picture theatre. 
Large library. State salary. Address Box 204, 
Exhibitors Herald, 407 S. Dearborn Street, Chi- 
cago, 111. 


MALE ORGANIST — plenty experience. Abil- 
ity; Snappy Jazz; Improvise; Classical; Excellent 
library ; Cue accurately ; Piano for vaudeville ; 
Feature; Union; Married. Address Box 206, Ex- 
hibitors Herald, 407 South Dearborn Street, Chi- 
cago, Illinois. 


COMPETENT OFFICE MANAGER, AC- 
COUNTANT, SYSTEMATIZER, CORPORA- 
TION CASHIER. 5 years last position. Bring- 
ing order out of chaos a specialty. Will go any- 
where. Married. Address Box 208, Exhibitors 
Herald, 407 South Dearborn Street, Chicago Illi- 
nois. 


OPERATOR AND ELECTRICIAN — Ten 
years’ experience. Married. Wants steady job. 
Address Box 93, Cedar Falls, Ta. 


Organist Wanted 


ORGANIST WANTED — Feature Organist in 
Middle West deluxe neighborhood movie theatre. 
No orchestra. Almost daily changes. Evening 
work with one or two matinees per week. New 
Wurlitzer, Style E. Address Box 209, Exhibitors 
Herald, 407 South Dearborn Street, Chicago, 
Illinois. 


Theatre For Sale 


FOR SALE — Only show in town of 2,200. 
$50,000 monthly payroll ; rapid growing city ; 
show making money. Good reason for sell'ng. 
Don’t answer unless you have $2,500 cash. Ad- 
dress Earl H. Barrett, Liberty theatre, Qu'nton, 
Okla. 


FOR SALE: 400 Seat Theatre. Best loca- 
tion in Danville, 111. 42,000 population and 25,000 
to draw from; pavement into city from every 


direction. Terms; quick sale, going West account 
of sickness. 7 day show. Lease to June 15, 
1932. Address W. W. Dye, Realtor, Danville, 111. 


Gift Night Souvenirs 


GIFT NIGHT MERCHANDISE: Over 300 
fine novelties in our large free catalog at genuine 
wholesale prices. Write today. No obligation. 
Address Fair Trading Co., Inc., 307 Sixth Ave., 
New York. 


Organs For Sale 


SMITH UNIT THEATRE ORGANS: Fac- 
tory rebuilt. Also Wurlitzers, Bartolas and See- 
burg Pitz Organs. All factory rebuilt. Address 
Perfection Theatre Equipment Company, 711 
Wells Street, Milwaukee, Wisconsin. 


FOR SALE: Bartola Pipe Organ. Used Wur- 
litzer Pipe Organ, model U, very reasonable. 
Cremona Pipe Organ used or new R'eproduco Pipe 
Organs. Address S. B. McFadden, Havana, Illi- 
nois. 


Projector Repairing 


HIGH SPECIALIZATION AND GREAT 
SKILL in mechanics — a shop and tools built 
for a purpose — can produce nothing but the best 
of results and satisfaction. This is what Joseph 
Spratler has in conducting his own motion picture 
equipment repair business. Send your work to 
me and satisfaction will be assured. Relief equip- 
ment loaned free. Address me at 12-14 E. Ninth 
Street, Chicago, Illinois. 


BEST REPAIR SHOP in the country for 
overhauling and repairing projection machines, 
ticket machines, motors, etc. Expert workman- 
ship, prompt service, reasonable prices. Movie 
Supply Company, 844 South Wabash Avenue, 
Chicago. 


BIGGEST AND BEST EQUIPPED REPAIR 
SHOP in the South. Expert workmanship guar- 
anteed on all projectors, motors generators, etc. 
Loan mechanism free. Address Monarch Theatre 
Supply Company, Memphis, Tenn. 


Mailing Lists 


21,000 MOVING PICTURE THEATRES show- 
ing population and seating capacity in most cases. 
Price $6 per M. or $50 for the complet list. 
2,100 chain theatres operating from 2 to 150 thea- 
tres @ $20 per M. 1,043 Film Exchanges @ $10 
per M. 222 Manufacturers of studios @ $4 per M. 
452 Moving Picture Machine and Supply Dealers 


@ $8.50 per M. All guaranteed 97% correct. Ad- 
dress Trade Circular Company, 166 W. Adams 
Street, Chicago, Illinois. 


Theatre Chairs 


HERE IS YOUR OPPORTUNITY to obtain 
several lots of used upholstered theatre chairs 
that we have on hand in Spanish leather; guar- 
anteed condition at a very reasonable price. Also 
5 and 7 ply veneer used chairs. Write us your 
needs and we will be pleased to quote you prices 
Address Illinois Theatre Equipment Company, 
12-14 E. Ninth Street, Chicago, Illinois. 


1,000 DANDY UPHOLSTERED chairs twenty 
inches wide and for regulation sloping floor. These 
chairs are from one of Chicago’s finest theatres 
and we will guarantee every chair to be in per- 
fect condition before leaving Chicago. Write for 
exact photograph and exceptional low price. Ad- 
dress C. G. Demel, 845 South State Street, Chi- 
cago, 111. 


SPECIAL: 650 Upholstered leather chairs, 

taken out from one of Chicago’s finest legitimate 
theatres that has been dismantled. These chairs 
are a combination dark red mohair, upholstered, 
panelled back with newly upholstered red imi- 
tation Spanish leather seat to match. The seats 
are one of the highest spring constructed chairs 
that is made by the Andrew Chair Company, at 
very low prices. Address Illinois Theatre Equip- 
ment Co., 12-14 E. Ninth Street, Chicago, Illinois. 


Equipment Wanted 


WE PAY BEST prices for used opera chairs, 
projection machines, ventilating fans, portable 
projectors, etc. Movie Supply Company, 844 
South Wabash Avenue, Chicago. 


Equipment For Sale 


CHICAGO CLEARING HOUSE for Second 
Hand Equipment. Seats, Rebuilt projectors of all 
makes, Screens, Pianos, Organs and other mis- 
cellaneous articles for the theatre. Address Illi- 
nois Theatre Equipment Company, 12-14 E. 9th 
Street, Chicago, Illinois. 


“EVERYTHING FOR THE MOVIES.” Guar- 
anteed Rebuilt Simplex-Powers and Motiograph 
Projectors, Opera Chairs — Generators — Screens, 
etc. Supplies and complete equipments. Lowest 
prices. Cash or easy terms. Special bulletin 
free. Monarch Theatre Supply Co., Memphis, 
Tenn. 


COMPLETE THEATRE EQUIPMENT includ- 
ing 500 opera chairs, two Simplex Projectors, 
Martin Rotary Converter, Screen, Ticket Selling 
Machine, Lightning Changer, Ticket Chopper, etc. 
Address Box 111, Exhibitors Herald, Chicago. 


September 24, 1927 


EXHIBITORS HERALD 


59 


‘What the Picture Did For Me” 

VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR 

Copyright, 1927 


This is the original exhibitors * reports department, established October 14, 1916. 

Beware of cheap, misleading imitations. 

“ What the Picture Did for Me” is the one genuine source of exhibitor-written box office 
information. 

Address: “What the Picture Did for Me,*’ EXHIBITORS HERALD, 407 South Dearborn 
Street, Chicago, III. 


Columbia 

THE LONE WOLF RETURNS: Bert Lytell— 
A picture that holds the interest of all classes. 
A medley of society drama, mystery, and crooks. 
Six reels. — Dorothy B. Strauss, Doradele theatre, 
Copperhill, Tenn. — Small town patronage. 

FBO 

VALLEY OF BRAVERY: Bob Custer— 40%. 
September 2. Very good Western and war pic- 
ture. Good war scenes of front line, then back 
to the ranch and some more fighting and riding. 
Well liked by patrons. Five reels. — A1 Stoddard, 
Rex theatre, Madisonville, Tex. — General patron- 
age. 

THE GORILLA HUNT: Ben Burbridge’s Hunt 
- — 60%. August 22-23. Such a picture as this 
will draw you a crowd but so many times the 
picture is misunderstood by your patrons and 
they feel “gyped.” This picture resulted that 
way for us. We advertised it as it was. It’s a 
good picture of a hunt, but our people expected a 
plot and a story. Be careful of this one. Five 
reels. — A1 Stoddard, Rex theatre, Madisonville, 
Tex. — General patronage. 

BREED OF THE SEA: Ralph Ince— 60%. 
September 5-6. Peter B. Kyne story and a good 
picture of sea life and the South Sea Isles. 
Plenty of suspense and action. Pleased our 
patrons. — A1 Stoddard, Rex theatre, Madisonville, 
Tex. — General patronage. 

DON MIKE: Fred Thomson — 40%. August 20. 
Not up to this star’s former pictures. Only fair 
Western. Six reels. — E. D. Luna, Cozy theatre. 
Wagoner, Okla. — General patronage. 

THE ADORABLE DECEIVER: Special cast— 
15%. September 2. A good program.— Bert Silver, 
Silver Family theatre, Greenville, Mich. — Gen- 
eral patronage. 

ALL AROUND FRYING PAN: Fred Thom- 
son — 50%. September 3. Fairly good picture of 
the same old stuff heretofore shot in other of 
his pictures. Nothing new. Will not please 
those who have seen all of his pictures. Six 
reels. — A1 Stoddard, Rex theatre, Madisonville, 
Tex.- General patronage. 

WILD TO GO : Tom Tyler and Pals — 50%. 
August 26. Only a fair picture for this star. 
Will not please all of your Western crowd. Five 
reels. — A1 Stoddard, Rex theatre, Madisonville, 
Tex. — General patronage. 

MIDNIGHT FLYER: Cullen Landis— 23%. 

August 29-30. A good railroad picture, fine for 
Saturday night crowds. But will have to add 
that I had plenty of walkouts on it on account 
of bad print. The print sent me must have been 
in existence in the time of Shakespeare for I 
don’t see how a print could get in its condition 
in any shorter length of time. Seven reels. — 
Aubrey Swearingen, Crescent theatre, Woodville, 
Tex. — Small town patronage. 

BORN TO BATTLE: Tom Tyler — 40%. Au- 
gust 27. Good for Western fans but it was sub- 
stituted on me for another picture so my patrons 
were dissatisfied. Five reels. — Aubrey Swearingen, 
Crescent theatre, Woodville, Tex. — Small town 
patronage. 

KING OF THE TURF: Patsy Ruth Miller— 
27%. August 22-23. This is a good Saturday 
picture for any one in small towns as all F B O’s. 
If you can get a good print, for it is an old one. 
I have had a great deal of trouble with F B O’s 
prints out of Dallas. Seven reels. — Aubrey 


Editor’s Note 

Percentage ratings given by 
exhibitors in reports to this de- 
partment are obtained in the 
following manner: Average 
daily gross of picture reported 
is divided by average daily gross 
of picture holding house record 
to determine relative box office 
value in terms of percentage. 

EXAMPLE: $75 (average 

daily gross of picture reported) 
divided by $100 (average daily 
gross of picture holding house 
record) equals .75 (percentage 
rating given picture in report). 

When a picture has received 
percentage ratings in 10 reports 
it is entered in THE BOX 
OFFICE TICKER with its cur- 
rent gross average indicating 
relative attraction values of pic- 
tures listed therein. 

THE BOX OFFICE TICKER 
appears on page 57. 


Swearingen, Crescent theatre, Woodville, Tex. — 
Small town patronage. 

PARISIAN NIGHTS: Elaine Hammerstein — 
19%. September 5-6. Not much except for Sat- 
urday night. Seven reels. — Aubrey Swearingen, 
Crescent theatre, Woodville, Tex. — Small town 
patronage. 

ISLE OF RETRIBUTION: Special cast — 15%. 
August 8-9. Good story, good stars, and acting 
ruined for me by one of the worst prints I ever 
put through Powers machines. If all prints on 
this picture are this way in Dallas, Tex., exhibi- 
tors that have it booked had better look out. 
Seven reels. — Aubrey Swearingen, Crescent thea- 
tre, Woodville, Tex. — Small town patronage. 

LAST EDITION : Special cast — 27%. August 
15-16. Another picture out of Dallas that ought 
to be in the junk pile. I think it was worse 
than junk. Picture pretty good but you can't 
please any one these days when the film breaks 
all through the 6how. Seven reels. — Aubrey 
Swearingen, Crescent theatre, Woodville, Tex. — 
Small town patronage. 

SILVER COMES THRU: Fred Thomson- 
Very good Western with lots of comedy. Ranks 
well with the other Thomson’s. — S. H. Rich, Rich 
theatre, Montpelier. Idaho. — General patronage. 

LIGHTNING LARIAT: Tom Tyler— August 16. 
A very good Western that will please most any 
audience. Five reels. — P. G. Held, Strand thea- 
tre, Griswold, la. — General patronage. 

THE GORILLA HUNT: Special cast^-A won- 
derful picture of its kind. Don’t run it alone, 
but made a double feature out of it. It’s great. — 


S. H. Rich, Rich theatre, Montpelier, Idaho. — 
General patronage. 

OUT OF THE WEST: Tom Tyler— August 
30-31. A good little Tyler picture. Liked fine 
by the kids. Print No. 1. Five reels. — P. G. 
Held, Strand theatre, Griswold, la. — General pat- 
ronage. 

THUNDERING HOOFS: Fred Thomson— Au- 
gust 20. Didn’t see this one but heard nothing 
but good comments on it. Six reels. — Aubrey 
Swearingen, Crescent theatre, Woodville, Tex.— 
Small town patronage. 

ARIZONA NIGHTS: Fred Thomson— Very 

weak offering ; about the worst that we have had 
Thomson in. Will not please the Thomson fans. 
—A. Mitchell, Dixie theatre, Russellville, Ky.' — • 
Small town patronage. 

ARIZONA NIGHTS: Fred Thomson— August 
18. As usual another good one from Fred that 
pleased. A little different from the usual run 
from this star, with a little better story. Seven 
reels. — Dewey L. Kisor, Sterling theatre, Fair- 
mont, Neb. — Small town patronage. 

BRED IN OLD KENTUCKY: Viola Dana- 
August 6. Would hardly class this as an average 
program picture. Miss Dana good, but nothing to 
the picture. Drew fair on Saturday, but had no 
comments. Six reels. — Dewey L. Kisor, Sterling 
theatre, Fairmont, Neb. — Small town patronage. 

HANDS ACROSES THE BORDER: Fred 
Thomson — August 16-17. One of Thomson’s best 
Silver King does some wonderful work. While 
this picture is quite old it still is a good drawing 
card. I find all of Thomson’s pictures are a good 
bet. Six reels. — P. G. Held, Strand theatre, Gris- 
wold, la. — General patronage. 

First National 

SUNSET DERBY: Mary Astor— 50%. August 
23. A pleasing horse race drama which I played 
with Dempsey-Sharkey fight pictures. Six reels. 
— R. Pfeiffer, Princess theatre, Chilton, Wis.— 
Small town patronage. 

AN AFFAIR OF THE FOLLIES: Special cast 
— 40%. September 1. A very fair picture. — Bert 
Silver, Silver Family theatre, Greenville, Mich. — ■ 
General patronage. 

AN AFFAIR OF THE FOLLIES: Billie Dove 
— 30%. August 31-September 1. A good pro- 
gram picture, drew fair business. Seven reels. — - 
R. Pfeiffer, Princess theatre, Chilton, Wis. — Small 
town patronage. 

THE LAND BEYOND THE LAW: Ken May- 
nard — 50%. August 27. Good Western but not 
as good as other pictures released before this one. 
Just an average Western. Seven reels. — E. D. 
Luna, Cozy theatre. Wagoner, Okla. — General pat- 
ronage. 

THE LAND BEYOND THE LAW: Ken May- 
nard — 22%. August 29. Another good one from 
Maynard. Everyone pleased. Bad weather hurt 
business. Six reels. — A. G. Witwer, Grand thea- 
tre, Rainier, Ore. — General patronage. 

SEE YOU IN JAIL: Jack Mulhall— 20%. 
August 22-23. Good picture, but failed to draw. 
Will please most any audience. Six reels. — E. D. 
Luna, Cozy theatre. Wagoner, Okla. — General pat- 
ronage. 

SEE YOU IN JAIL: Jack Mulhall— Just a 
fair picture. — A. J. Kempkes, Bonham theatre, 
Fairbury, Neb. — General patronage. 

PALS FIRST: Lloyd Hughes— 37%. August 
25-26. , It will please your audience. It is a 
good picture and well acted but below “Miss 



September 24, 1927 


FOREVER AFTER: Special cast — A very good 
picture. The title does not do the picture justice, 
but if you use the picture two nights the adver- 
tising from the first night will pack your house 
the second. — Ernest Lindstrom, Strand theatre, 
Marquette, Kan. — Small town patronage. 

WE MODERNS: Colleen Moore— August 27. 
A little late with this one, but Colleen is sure 
there at the B. O. While it drew good do not 
think it pleased as much as some of her others. 
Seven reels.— Dewey L. Kisor, Sterling theatre, 
Fairmont, Neb. — Small town patronage. 

THE UNKNOWN CAVALIER: Ken Maynard 
— September 3. Another good one from Ken. If 
they like action this should please. One thing 
about Maynard he does not lick a whole roomful, 
nor does he always come out winner as do most 
of the Western stars. Seven reels. — Dewey L. 
Kisor, Sterling theatre, Fairmont, Neb. — Small 
town patronage. 

THE STRONG MAN: Harry Langdon— 

August 21-22. A pretty good comedy drama but 
too long drawn out. Would have been better if 
it was in five reels. It drew a fair crowd and 
I broke even. Print good. Eight reels. — P. G. 
Held, Strand theatre, Griswold, la. — General pat- 
ronage. 

THE STRONG MAN: Harry Langdon— 

September 5. A good comedy but failed to draw. 
Title poor and paper worse. If you can get them 
in they will enjoy it, but we lost money. — Guy B. 
Amis, Princess theatre, Lexington, Tenn. — Small 
town patronage. 

A LUNATIC AT LARGE: Special east — August 
17. Not much of a picture for a small town. I 
call this just a fair program picture. Six reels. 
— P. G. Held, Strand theatre, Griswold, la. — 
General patronage. 

LADIES AT PLAY : Doris Kenyon — I bought 
this one as a program picture but it should be 
classed as a special. It’s the best comedy we 
have played since “Charley’s Aunt.” Book it, 
advance your price and step on it. Seven reels. — 
Ethel M. Hanson, Lincoln theatre, Elm Creek, Neb. 
— General patronage. 

SMILE BROTHER SMILE: Jack Mulhall— 
August 31. A pretty good comedy drama. Noth- 
ing wonderful about it, but a little better than 
usual First National product this year. Seven 
reels. — H. J. Eagan, American theatre, Wautoma, 
Wis. — Small town patronage. 

WHITE BLACK SHEEP: Richard Barthelmess 
— August 30-31. Did not draw for us. Had a few 
the first night and less the second night.— Ernest 
Lindstrom, Strand theatre, Marquette, Kan. — Small 
town patronage. 

THE SILENT LOVER: Special cast— A fair 
program offering. — A. Mitchell, Dixie theatre, 
Russellville, Ky. — Small town patronage. 

SYNCOPATING SUE: Corinne Griffith— Sep- 
tember 9. A good picture but the title is mis- 
leading as there was very little music or dancing. 
Photography and acting good, makes a good pro- 
gram but not a special. Seven reels. — Guy B. 
Amis, Princess theatre, Lexington, Tenn. — Small 
town patronage. 


Fox 


OUTLAW OF RED RIVER: Tom Mix— 75%. 
September 3. A splendid action picture like all 
of Mix. — Bert Silver, Silver Family theatre, 
Greenville, Mich. — General patronage. 

THE SECRET STUDIO: Olive Borden.— 60%. 
September 2. This is a good program picture but 
Olive Borden didn’t seem to please as many in 
this as usual. Very good comedy in it, and 
some very beautiful studio poses. Six reels. — 
Guy B. Amis, Princess theatre, Lexington, Tenn. 
— Small town patronage. 

THE MONKEY TALKS: Special cast— 50%. 
August 31. A splendid novelty program. Gave 
good satisfaction. — Bert Silver, Silver Family the- 
atre, Greenville, Mich. — General patronage. 

THE WAR HORSE: Buck Jones — September 
9-10. Your patrons will have to be Buck Jones 
fiends to get anything out of this good-for-nothing 
war story. The idea that the Germans were going 


EP AUTOMATIC TICKET REGISTER CORE 

T23 Sf.vE wTH Avew ut wew VoRn city . 


Nobody” by a small margin. Eight reels. — Aubrey 
Swearingen, Crescent Theatre, Woodville, Tex. — 
Small town patronage. 


SEA TIGER: Milton Sills — 35%. September 
3. A good program picture which seemed to 
please but did not do big at box office. Westerns 
are the only pictures that will draw on Satur- 
days. Six reels. — R. Pfeiffer, Princess theatre, 
Chilton, Wis. — Small town patronage. 

LONG PANTS: Harry Langdon — 78%. August 
12. A good comedy of the Langdon type. Will 
please the majority. — Coffee & Ellis, American 
theatre, Perryton, Tex. — General patronage. 


EASY PICKINGS: Anna Q. Nilsson— 30%. 
September 7-8. Very good program picture. 
Good story. Pleased all who saw it. Six reels. — 
E. D. Luna, Cozy theatre. Wagoner, Okla. — 
Small town patronage. 


NAUGHTY BUT NICE: Colleen Moore— 60%. 
August 29-30. About the best Colleen Moore pic- 
ture I have ever played. Pleased 100 per cent. 
Had fair business on this one against tent revival. 
Seven reels. — E. D. Luna. Cozy theatre. Wagoner, 
Okla. — Small town patronage. 


NAUGHTY BUT NICE: Colleen Moore— Sep- 
tember 4-5. This is a good Colleen Moore picture. 
The story is rather weak, but if your patrons 
like little Colleen this will go over o.k. Print 
good. Seven reels. — P. G. Held, Strand theatre, 
Griswold, la. — General patronage. 


KTK1 : Norma Talmadge — 49%. September 
1-2. Better than the Talmadge pictures, hereto- 
fore, but was not liked here. Nine reels.. — 
Aubrey Swearingen, Crescent theatre, Woodville, 
Tex. — Small town patronage. 


tember 7. A very good production. The ladies 
especially liked it. Six reels. — A. G. Witwer, 
Grand theatre. Rainier, Ore. — General patronage. 

DANCER OF PARIS: Dorothy Mackaill— 17%. 
August 17. Program ' picture. Nothing more. 
Eight reels. — -Aubrey Swearingen, Crescent thea- 
tre, Woodville, Tex. — Small town patronage. 


RANSON’S FOLLY: Richard Barthelmess — 
41%. August 11-12. Pretty good for some one 
else to play in at small rental but Barthelmess 
must have bigger and better pictures to play in 
if he ever redeems himself with the public. Eight 
reels. — Aubrey Swearingen, Crescent theatre, 
Woodville, Tex. — Small town patronage. 


SWEET DADDIES: Special cast— 71%. Bet- 
ter than some of the highly advertised comedies. 
A little spicy for some of the older fane. — Coffee 
& Ellis, American theatre, Perryton, Tex. — Gen- 
eral patronage. 


HARDBOILED HAGGERTY: Milton Sills- 
August 31-September 1. A good Sills vehicle that 
will please. It drew fairly well but be careful 
that you don’t advertise too much airplane war- 
fare, as there is very little of airplanes in the 
picture. — John L. Damm, Strand theatre, Wads- 
worth, O. — General patronage. 


FOREVER AFTER: Special cast — 37%. Sep- 
tember 6. This is good for two days. The 
flappers wept all through it and said it was the 
best they had seen this summer. Has football, 
love, war, ’n’ everything. — Roy W. Adams, Pas- 
time theatre. Mason, Mich. — Small town pat- 
ronage. 

TRAMP, TRAMP. TRAMP : Harry Langdon — - 
78%. August 18-19. Good business on this one 
but dissatisfied patrons. Too silly. However, I 
don’t see how the boy could act otherwise and 
because they are not used to him. Six reels. — 
Aubrey Swearingen, Crescent theatre, Woodville, 
Tex. — Small town patronage. 

THREE HOURS: Corinne Griffith — 32%. Sep- 


FRAMED: Milton Sills — August 28-29. Milton 
Sills very good in this one. This picture was well 
liked by my patrons. I played this on Sunday. 
Hereafter I am going to play mostly action pic- 
tures on Sunday instead of this mushy bunk. 
Print no. 1. Six reels. — P. G. Held, Strand thea- 
tre. Griswold, la. — General patronage. 

THE STOLEN BRIDE: Special cast — Again 
First National scores with a real entertainment, 
interesting, romatic, delightful and lavishly pro- 
duced, so big in sets that most any one will sit 
up and take notice. If I may get personal 
would say Billy Dove is everything one 6hould ex- 
pect in a movie star, and I am sure she is soon 
to be an outstanding celebrity. As for Lloyd 
Hughes he does his usual fine performance. What 
more can I say. Eight reels. — Wm. H. Brenner, 
Cozy theatre, Winchester, Ind. — -General patron- 
age. 

TOO MUCH MONEY: Special cast— Septem- 
ber 10. A fair program picture that seemed to 
please, but Miss Nilsson hot as good in this one 
as in “Miss Nobody.” Eight reels. — -Dewey L. 
Kisor, Sterling theatre, Fairmont, Neb.— Small 
town patronage. 


I; til 




— » ' *' ■+ ' / f 


NATIONAL SCREEN SERVICE!! 

Distributed, throughout the United States from 

CHICAGO NEW YORK LOS ANGELES 

845 S.Wabash Ave. - 126-130 W.46*- St. • 1922 S.Vermont Ave. 


September 24, 1927 


EXHIBITORS HERALD 


61 


J. C. Jenkins — His Colyum 


FISHING BRIDGE CAMP, 

YELLOWSTONE NATIONAL PARK, WYO. 

Sunday, September 11. 

DEAR HERALD: 

Well, we’re here. I didn’t think we would be but we are. Frank O’Hara, the 
Jewish Rabbi of Elgin, and I left Neligh at 1:05 p. m. Tuesday in Frank’s new 
Chrysler 62 and it took us all week to get here. We didn’t average over 395 miles 
a day, but that was because Frank wouldn’t let me drive. I tried it once and only 
got her up to 68 and Frank stopped me. I wanted Frank to leave his car in my 
garage and we would drive Clara, but he wouldn’t consent to it. If we had done 
this we would have been here day before yesterday. 

It was 89 in the shade when we left Neligh, and last night we came near freezing 
to death with a heavy blanket and two quilts over us and a fire in a stove within 
four feet of the beds. I’m not stuck on this country as a summer resort, for there is 
no summer here. 

Along in the night last night I woke up and heard the Rabbi using some mighty 
strong language. I go up and opened the door of our cabin and there was Frank in 
his pajamas with a club in his hand making hostile motions at a couple of bear that 
had been trying to claw the door of his car open to find something to seat. I told 
him to bring the bear inside the cabin and lock the door and then they couldn’t 
scratch the car, but he wouldn’t consent to this. 

About the time Frank would get to sleep I would take a nail and scratch on the 
wall and wake him up and say, “Hear those bear? They are out there again,” and 
out he would jump and grab his club, make a dive for the door, using some of his 
choicest language. I never knew before what a wonderful vocabulary a Rabbi has. 

This letter is going to be short. I can see that right now, for Frank has just gone 
trout fishing in the Yellowstone river, where the lake empties into the river and I 
figure that any man who would try to write here in the park under conditions like 
this hasn't very good sense. 

The sun has just come up and Frank has returned with six trout, one of which 
weighs 4% pounds and he insists that we get on our way to see the balance of the 
park before night, and I presume we will have to go. As a matter of fact he doesn’t 
want me to get down on that river with my trout rig for fear I will beat his catch; 
but just wait, we are not out of the park yet, and you can look for some real fish 
stories in my next letter, which will probably be written from Salmon, Idaho, for 
I’ll beat this guy if it takes me all fall and winter. 

Yours full of enthusiasm but minus the hay fever, 

J. C. JENKINS, 

The HERALD man. 


to blowup several thousand soldiers on a 10-foot 
bridge was ridiculous. To make matters worse 
the print was no good. Five reels. — John L. 
Damm, Strand theatre, Wadsworth, O. — General 
patronage. 

THE BRONCO TWISTER: Tom Mix— 75%. 
September 9-10. They advertise this as an Orville 
Dull production, but my people didn’t find it bo 
dull as all that. In fact, they were very enthusi- 
astic about It. It has lots of stunts, action and 
comedy. My only kick is that they didn’t spell 
“Bronco” correctly. — Roy W. Adams, Pastime 
theatre, Mason, Mich. — Small town patronage. 

THE CANYON OP LIGHT: Tom Mix— 100%. 
September 10. Broke all house records with this. 
Stood them up and turned them away. A good 
title and the fact that all outdoor scenes were 
made in the Grand Canyon of the Colorado river 
added to its drawing power. The picture however 
was no better than the usual Mix, but had plenty 
of rough stuff and seemed to please all. Six 
reels. — Guy B. Amis, Princess theatre, Lexington, 
Tenn. — Small town patronage. 

ANKLES PREFERRED: Madge Bellamy — 7 f % . 
September 3. A good program picture, well liked. 
Madge’s foviii is sure easy on your eyes. A hot 
spot now and then although my patrons like them 
spicy. — Robt. K. Yancey, Bonny theatre, Mansfield, 
Mo. — General patronage. 

SUMMER BACHELORS: Madge Bellamy— 
80%. August 20. A fine picture well made and 
directed. Boy, you can’t go wrong on this girl, 
another Colleen and Clara in this county. I say 
county, as I am the only one in the county who 
shows her and they come from all over the county 
to see her play. Seven reels. — Robt. K. Yancey, 
Bonny theatre, Mansfield, Mo. — General patronage. 

BERTHA THE SEWING MACHINE GIRL: 
Madge Bellamy — 100%. August 28. Didn't expect 
to do much with this one but was surprised as I 
had one of the best Sundays this year. An enter- 
taining melodrama, not a big picture but pleasing 
with Madge Bellamy as the star. Madge always 
drew a good crowd for me. Seven reels. — R. 
Pfeiffer, Princess theatre, Chilton, Wis. — Small 
town patronage. 

MY OWN PAL: Tom Mix— 65%. August 27. 
A good Tom Mix. Six reels. — Robt. K. Yancey, 
Bonny theatre, Mansfield, Mo. — General patronage. 

THE BLUE EAGLE: George O’Brien — Septem- 
ber 6-7. Did not draw, and was not liked. Seven 
reels. — J. A. D. Engesather, M. W. A. Movies 
theatre, Brocket, N. D. — Small town patronage. 

THE FAMILY UPSTAIRS: Virginia Valli— 
September 11-12. This is a nice little family 
comedy-drama that went over big with the Sunday 
erowd. — Roy W. Adams, Pastime theatre. Mason, 
Mich. — Small town patronage. 

THREE BAD MEN : Special cast — Am late 
playing this one but it’s there and will get them 
in. — A. Mitchell, Dixie theatre, Russellville, Wis. 
— Small town patronage. 

THE AUCTIONEER: George Sidney — George 
Sidney is good in this, but the picture is very 
slow going and draggy presentation for the 
average audience. Six reels. — Giacoma Brothers, 
Crystal theatre. Tombstone, Ariz. — General pat- 
ronage. 

Gotham 

HIS MASTER’S VOICE : Thunder— the dog— The 
dog and the little puppy are good. The support 
is fair, the story is a lot of hokum. The kids 
liked it. — Roy W. Adams, Pastime theatre, Mason, 
Mich. — Small town patronage. 

Metro-Goldwyn-Mayer 

TWELVE MILES OUT: John Gilbert — 60%. 
September 7-8. A very good picture with the 
best acting 6een for some time, but the people 
were disappointed in the ending and didn’t hesitate 
to say so. Think it hurt the second night a little. 
Eight reels. — John L. Damm, Strand theatre, 
Wadsworth, O. — General patronage. 

TILLIE THE TOILER: Marion Davies— 61%. 
August 28. Very good. They all liked this one 
and business was brisk. Seven reels. — A. G. 
Witwer, Grand theatre, Rainier, Ore. — General pat- 
ronage. 

TILLIE THE TOILER: Marion Davies — A good 
drawing card, but only a fair picture. — A. J. 
Kempkes, Bonham theatre, Fairbury, Neb. — Gen- 
eral patronage. 

THE FRONTIERSMAN: Tim McCoy— 41%. 
September 4. Historical Western done on a big 
scale. Seemed to please generally. Six reels. — 
A. G. Witwer, Grand theatre. Rainier, Ore. — Gen- 
eral patronage. 

THE FIRE BRIGADE: Special cast— 56%. 
August 31-Septembcr 1. This is one of the best 
pictures of the type we ever played. It has thrill, 
suspense, action and excitement. This is one of 
the few nine reel pictures that didn’t tire the 


people. One reel is in technicolor. Advertise it 
big for they will like it. Business was dull and 
we lost money, but it was no fault of the picture. 
Nine reels. — Guy B. Amis, Princess theatre, Lex- 
ington, Tenn. — Small town patronage. 

THE FIRE BRIGADE: Charles Ray— 30%. 
August 24-25-26. A very good picture and will 
please all classes if you can get them in. I 
was lucky to break even after spending lots of 
money on advertising. People don’t seem to care 
for fire pictures in my town. Eleven reels.- — - 
R. Pfeiffer, Princess theatre, Chilton, Wis. — Small 
town patronage. 

THE FIRE BRIGADE: Special cast— 26%. 
August 29-30. A good picture but we had a 
county fair in competition. Ten reels. — Fred H. 
Rector, Roseland theatre, Chilhowie, Va. — General 
patronage. 

PARIS: Charles Ray — 40%. August 27. Did 
not draw the patrons out this time, but was a 
good show. Six reels. — G. S. Young, Petrolda 
theatre, Petrolia, Tex. — General patronage. 

WOMEN LOVE DIAMONDS: Pauline Starke 
— 15%. August 29-30. A good program picture. 
Poor title, no drawing card. Seven reels. — R. 
Pfeiffer, Princess theatre, Chilton, Wis. — Small 
town patronage. 

VALLEY OF HELL: Special cast— 40%. 

August 15. This is a good program picture and 
will please the fans who like Western action. — 
Coffee & Ellis, American theatre, Perryton, Tex. 
—General patronage. 

THE UNKNOWN: Lon Chaney— 50%. Sept. 
4-5. One of Chaney’s best. — Bert Silver, Silver 
Family theatre, Greenville, Mich. — General pat- 
ronge. 

THE SCARLET LETTER: Lillian Gish— 50%. 
August 28-29. A good big picture, star fair, 
pleased about 50/50. — -Bert Silver, Silver Family 
theatre, Greenville, Mich. — General patronage. 

HEAVEN ON EARTH: Renee Adoree— 60%. 
September 4. Only a fair picture. Did fairly 
good considering night. Fair for competition, as 
they had a big crowd. Opposition house played 
a big United Artists picture, “Resurrection,” and 
didn’t do half as much. Seven reels. — R. Pfeiffer, 
Princess theatre, Chilton, Wis. — Small town pat- 
ronage. 


HEAVEN ON EARTH: Conrad Nagel— August 
23-24. Just a fair program picture that did 
not draw but seemed to please fairly well. Seven 
reels. — Dewey L. Kisor, Sterling theatre, Fair- 
mont, Neb. — Small town patronage. 

ADAM AND EVE: Special cast— Gee 1 This 
is a dandy funny comedy drama. Snappy title, 
story of Adam and Eve’s married life. Seven 
reels. — Mrs. Richard A. Preuss, Arvada theatre, 
Arvada, Col. — General patronage. 

A LITTLE JOURNEY: Special cast— September 
2-3. Nothing to this. Too mushy and draggy. 
These long drawn out kisses — why do they have 
them in any picture? I venture to say that there 
are not 10 per cent of the movie patrons in a 
small town that care to see these long drawn out 
kisses. Why don’t the producers cut these out? 
Print good. Seven reels. — P. G. Held, Strand 
theatre, Griswold, la. — General patronage. 

CALIFORNIA: Tim McCoy— 78%. September 
3. A good drama of the early days of the West 
that is true to history. Plenty of action and 
made a very good Saturday night program. 
McCoy is a new star for us and does not draw 
much, but is gaining in favor. Six reels. — Guy 
B. Amis, Princess theatre, Lexington, Tenn. — 
Small town patronage. 

THE BIG PARADE: John Gilbert— September 
7-8-9-10. One wonderful show, the kind that only 
comes once in a decade. The admission price 
stopped many here from seeing it and it did 
not draw as big a crowd as “The Covered 
Wagon” did. Had good music which is really 
necessary with this show. Also worked up the 
big battle scenes back of the curtain during 
screening of reel nine. Get the exploitation sheet 
which 6hows how to put over the battle scenes 
during screening. Thirteen reels. — H. J. Eagan, 
American theatre, Wautoma, Wis. — Small town 
patronage. 

THE BIG PARADE: Special cast — August 
29-30-31. Here is a hard one to report on. Un- 
questionably one of the screen’s immortals, did 
an excellent business, yet the basis on which it 
was sold was too great a handicap for this small 
town to overcome. Had all we could reasonably 
hope for to see it. Unanimous praise for the 


62 


EXHIBITORS HERALD 


September 24, 1927 


picture. Put on with stage prologue and ex- 
cellent musical score. Paid too much, is the only- 
answer. Also feel that the picture was held off 
too long. Thirteen reels. — Henry Reeves, Mis- 
sion theatre. Menard, Tex. — Small town patronage. 

ROOKIES: Karl Dane — August 20. The best 
comedy out this year. Better than ‘‘Behind the 
Front” and the raw 6pots that some complain 
about are not bad at all. Seven reels. — H. J. 
Eagan, American theatre, Wautoma, Wis. — Small 
town patronage. 

UPSTAGE : Norma Shearer — September 1-2. 

Mighty good backstage picture. Can hardly be 
fully appreciated by the small town audience. 
Oscar Shaw, an old friend of ours, is fine. 
Brings a naturalness to his screen work that is 
refreshing. Wish we saw more of him. Six 
reels. — Henry Reeves, Mission theatre, Menard, 
Tex. — Small town patronage. 

DESERT’S TOLL: Francis McDonald — August 
19-20. This is one of the best pictures I have 
played for a long while. Full of action and 
entertainment. Not the kind of a picture for 
Saturday. This drew a full house. Metro pic- 
tures are making a little money for me. Print 
in No. 1 shape. Six reels. — P. G. Held, Strand 
theatre, Griswold, la. — General patronage. 

THERE YOU ARE: Conrad Nagel— August 18. 
A nice little comedy drama that will please most 
any audience. Print No. 1. Six reels. — P. G. 
Held, Strand theatre, Griswold, Xa. — -General 
patronage. 

WINNERS OF THE WILDERNESS: Special 
cast — September 2-3. Not a Western. Rather 
long, not too interesting, costume picture. Seven 
reels.— J. A. D. Engesather, M. W. A. Movies 
theatre. Brocket, N. D. — Small town patronage. 

THE WANING SEX: Norma Shearer — -August 
30-31. My first one of Norma, but will say that 
this picture surely pleased. While it didn’t draw 
very heavy, had more the second night than the 
first. Seven reels. — Dewey L. Kisor, Sterling 

theatre, Fairmont, Neb. — Small town patronage. 

JOHNNY GET YOUR HAIR CUT: Jackie 
Coogan — August 20. The kids sure went wild 
over this one but it drew the older folks as well 
and seemed to please, so that’s all that is neces- 
sary. Seven reels. — Dewey L. Kisor, Sterling 

theatre, Fairmont, Neb. — Small town patronage. 

THE UNDERSTANDING HEART: Joan Craw- 
ford — August 2-3. This has been reported as 
not being a big picture, but it sure made us 
smile, as it broke our B. O. record all to emash. 
We knew that this story was well read but did 
not expect such results. Broke another record 
for us, as we had much better crowd on second 
night which is unusual for us. They said that 
it did not follow the book, but that did not make 
any difference as we received nothing but praise 
for both the picture and Miss Crawford. Six 
reels. — Dewey L. Kisor, Sterling theatre, Fair- 
mont, Neb. — Small town patronage. 

Paramount 

LET IT RAIN: Douglas MacLean — 10%. Gave 
good satisfaction. — Bert Silver, Silver Family 
theatre, Greenville, Mich. — -General patronage. 

KNOCKOUT RILEY: Richard Dix— 31%. 

September 5. A good prize fight story. Drew 
mostly male patrons. The ladies stayed away. 
Eight reels. — A. G. Witwer, Grand theatre. 
Rainier, Ore. — General patronage. 

ACE OF CADS: Adolphe Menjou — 25%. 
August 2. This should have been named “Ace of 
Bunk” because it sure was. All because of no 
story. — Robt. K. Yancey, Bonny theatre, Mans- 
field, Mo. — General patronage. 

LOVE ’EM AND LEAVE ’EM: Louise Brooks 
— 35%. August 27. An entertaining picture. A 
good title but it didn’t mean much for my Satur- 
day night crowd. Seven reels. — R. Pfeiffer, 
Princess theatre, Chilton, Wis. — Small town 
patronage. 

THE CANADIAN : Thomas Meighan — 60%. 
August 23. A dandy picture enjoyed by all. 
Not as slow as some would have you think. 
Eight reels. — Robt. K. Yancey, Bonny theatre, 
Mansfield, Mo. — General patronage. 

CHILDREN OF DIVORCE: Special cast— 85%. 
August 12-13. A wonderful production but not 
as good as “It.” Seven reels. — Robt. K. Yancey, 
Bonny theatre, Mansfield, Mo. — -General patronage. 

EAGLE OF THE SEA: Special cast— 70%. 
August 9. A good picture, bought right and 
made me some money. Eight reels. — Robt. K. 
Yancey, Bonny theatre, Mansfield, Mo. — General 
patronage. 

THE TELEPHONE GIRL: Madge Bellamy — 
21%. August 31. Political type story. Seemed 
to please all who saw it. Six reels. — A. G. 
Witwer, Grand theatre. Rainier, Ore. — General 
patronage. 


Whoopee! 

SALMON IDAHO 

EXHIBITORS HERALD 

407 SOUTH DEARBORN STREET 

CHICAGO ILLINOIS 

J C JENKINS THE HERALD MAN IN JAIL 
HERE FOR CATCHING TROUT IN AN 
AQUARIUM STOP FISHY PHIL RAND RE- 
FUSES ASSISTANCE STOP MRS RAND HAS 
CHICKEN DINNER PREPARED WITH SIX 
HUCKLEBERRY PIES STOP I REFUSE TO 
STAND SPONSOR FOR HIM ANY LONGER 
DO YOU WANT HIM BAILED OUT OR 
SHOT 

F J OHARA 

SALMON IDAHO 

EXHIBITORS HERALD 

407 SOUTH DEARBORN STREET 

CHICAGO ILLINOIS 

HELP HELP THIS TOWN IS GOING CRAZY 
THE GRAND OLD J C JENKINS AND THAT 
HUMOROUS FRESH GIANT FRANK OHARA 
BLEW INTO FISHVILLE YESTERDAY ON 
FIRST LEG NELIGH FORKS AUTO CLASSIC 
OHARAS PATSY RUTH MILLER WINNING 
HANDS DOWN JENKINS CLARA WAS 
SUCKED INTO HANDKERCHIEF POOL 
YELLOWSTONE PARK AND TWENTY FOUR 
HOURS LATER SPOUTED FORTH IN FORM 
OF A POCKET HANDKERCHIEF JENKINS 
WILL VOUCH FOR THIS BY SHOWING 
YOU THE RAG THESE BOYS THE IN 
PATSY RUTH FROM YELLOWSTONE TO 
SALMON WERE SWEPT ALONG ON WINGS 
OF A ONE HUNDRED MILE AN HOUR 
EQUINOXIAL AND SMASHED INTO OUR 
CITY BASTILE CAUSING A RIOT I AM 
SICK ABED MRS RAND HAS BAILED OUT 
JENKINS BUT OHARA REFUSES TO LEAVE 
THE FIRST EIGHT FOOT BED HE EVER 
SLEPT IN TRIAL SET FOR TOMORROW 
I WILL STAND FOR COSTS OF OHARA 
IF HERALD WILL DO SAME FOR JENKINS 
SEND RILL WEAVER OUT HERE PRONTO 
TO TAKE CARE OF THESE WILD INTHANS 
ILL RE DARNFO IF ILT. RE FURTHER 
RESPONSIBLE WIRE AT ONCE 

PHIL RAND 

You members of the Herald Family, 
should uie let those two rascals stay 
on the other side of the bars for a few 
days, or should we become soft- 
hearted and bail them out? It’s up to 
you men. 


KID BOOTS: Special cast — 80%. August 16. 
Here’s a knockout. Boost it. Six reels. — Robt. K. 
Yancey, Bonny theatre, Mansfield, Mo. — General 
patronage. 

CHANG: Special cast — A wonderful jungle 

picture that my clientele passed up. Two days 
to below average business. Rental too high for 
this type of picture. Good picture for school 
tieup. Wish we would have waited and tied up 
with school. Eight reels. — Mrs. Richard A. 
Preuss, Arvada theatre, Arvada, Col. — General 
patronage. 

NEVADA: Gary Cooper — September 5-6. By 
Zane Grey. Drew and seemed to please the 
majority. Does not follow book. Too bad. Seven 
reels. — Mrs. Richard A. Preuss, Arvada theatre, 
Arvada, Col. — General patronage. 

ROLLED STOCKINGS: Ixmise Brooks— Sep- 
tember 5-6. Mighty nice little picture. Not what 
the title may lead them to expect. Clean as a 
whistle. Just thoroughly good entertainment 
without much fuss about it. Six reels. — Henry 
Reeves, Mission theatre, Menard, Tex. — Small 
town patronage. 

SO’S YOUR OLD MAN: W. C. Fields— 
September 6-7. A good comedy, but it sure fell 
flat at the box office. No drawing power what- 
ever. Six reels. — P. G. Held, Strand theatre, 
Griswold, la. — General patronage. 

THE ROUGH RIDERS: Special ca6t — -Against 
my better judgment I charged 50 cents for this 
and while the older element liked the picture, the 
younger set did not care for it and they sure 
howled about the 50 cent charge. I did not 
have to charge 50 cents as I bought the picture 
Ia6t season without any price restriction, but the 
St. Louis office insisted on the price, inasmuch 
as they have sold it this year with the 50 cent 
price tacked on and claimed it would raise hades 
if I did not charge the four bits in question. 
They gave me a pre-release date because of 
Paramount week and I stood for the 50 cent 
admission, but I’ll bet dollars to doughnuts I 
would have grossed more at a lower price and 
as a result would have satisfied the customers 


more easily. Understand the picture is okay, 
but not a 50 cent draw with me. Others might 
find it different, however. — Joe Hewitt, Strand 
theatre, Robinson, III. — General patronage. 

SORROWS OF SATAN : Adolphe Menjou — 
This picture is only fair. May be slightly above 
the average but that’s all, and it’s not the big 
special that was advertised, neither does it draw 
or please like it should. It’s just another good 
picture, that’s all. — S. H. Rich, Rich theatre, 
Montpelier, Idaho. — General patronage. 

THE POTTERS: W. C. Fields— We got this 
one to start our Paramount week, and it was a 
total loss. Didn’t make enough to pay for the 
juice to run it. Fields is no drawing card here. 
— Ernest Lindstrom, Strand theatre, Marquette, 
1 an. — General patronage. 

FORLORN RIVER: Jack Holt — Zane Grey’s 
stories go over good here even if they do wander 
away from the book. — Ernest Lindstrom, Strand 
theatre, Marquette, Kan. — Small town patronage. 

THE SHOW-OFF: Special cast — September 
2-3. A good bunch of actors wasted on a dime 
novel. Poorest picture we have had since we 
quit running Universal. Paramount picture. — 
Ernest Lindstrom, Strand theatre, Marquette, 
Kan. — Small town patronage. 

THE KID BROTHER: Harold Lloyd — -September 
7-8. Wow, what a flop we took on this one. 
Next to the lowest two day gross since we 
opened in June. Second night just plain pitiful. 
The picture is no better and no worse than his 
last half dozen. And the price we pay for him — - 
but no more. They don’t want to see him here 
and by gosh they won’t from now on. Eight 
reels. — Henry Reeves, Mission theatre, Menard, 
Tex. — Small town patronage. 

FINE MANNERS: Gloria Swanson — Septem- 
ber 8. A dandy good picture but hardly up 
to the Swanson standard. Business was dull but 
had opposition. Seven reels. — Guy B. Amis. 
Princess theatre, Lexington, Tenn. — Small town 
patronage. 

THE CAMPUS FLIRT: Bebe Daniels— Sept. 
9-10. A very clever, clean and interesting fea- 
ture. Six reels. — J. A. D. Engesather, M. W. A. 
Movies theatre, Brocket, N. D. — Small town pat- 
ronage. 

Pathe-P D C 

THE HEART THIEF: Special cast— 10%. 
August 30. Just another Moore. — Bert Silver, 
Silver Family theatre, Greenville, Mich. — General 
patronage. 

THE LITTLE ADVENTURESS: Special cast 
— 15%. August 25. A good program picture. — 
Bert Silver, Silver Family theatre, Greenville, 
Mich. — General patronage. 

THE LITTLE ADVENTURESS: Vera Rey- 
nolds — September 8-9-10. Very good light enter- 
tainment. Miss Reynolds and entire cast satis- 
factory. Five reels. — Clark & Edwards, Palace 
theatre, Ashland, O. — 'General patronage. 

NORTH STAR: Strongheart — 30%. August 
27-28. Just a dog picture. Not in a class with 
Rin Tin Tin or Ranger. Did not satisfy our 
patrons. Six reels. — A1 Stoddard. Rex theatre, 
Madisonville, Tex. — General patronage. 

FOR WIVES ONLY: Marie Prevost— 25%. 
August 24-25. Poor picture for us. Did not draw 
and not one word of comment. That’s all I can 
say for this. Seven reels. — A1 Stoddard, Rex 
theatre, Madisonville, Tex. — General patronage. 

FRONTIER TRAIL: Harry Carey 41%. Au- 
gust 13. Very suited for Carey. Pleased Satur- 
day crowd fine as it was different from any West- 
erns we have had lately. Although very much 
along the line of “Ranson’s Folly.” Six reels. — 
Aubrey Swearingen, Crescent theatre, Woodville, 
Tex. — Small town patronage. 

CORPORAL KATE: Vera Reynolds— 4 0%. 
August 31-September 1. Really a good Producers' 
picture. About the first one we ever received 
comments on. Did not clear us one penny 
though, but really did please most everybody that 
saw it. A war drama concerning woman’s part 
in the world war. Eight reels. — A1 Stoddard, 
Rex theatre, Madisonville, Tex. — General pat- 
ronage. 

CORPORAL KATE: Vera Reynolds — Here is 
a picture that was not satisfactory to one-half 
of our patrons and the other half said o. k. 
Eight reels. — Giacoma Brothers, Crystal theatre. 
Tombstone, Ariz. — General patronage. 

MADAME BEHAVE : Ann Pennington — 

September 7. A farce that is in some places 
just a little raw, but they liked it. A1 Christie 
sure puts the fun in the right place. One reel 
in technicolor. Most of the P D C pictures are 


September 24, 1927 


EXHIBITORS HERALD 


63 


good. — Guy B. Amis, Princess theatre, Lexington, 
Tenn. — Small town patronage. 

Tiffany 

LOST AT SEA: Special cast — September 9. 
One of the finest I ever ran. All the characters 
act fine. This makes two out of the 20, and 
both are A No. 1. Seven reels. — A. C. Betts, 
Powers theatre. Red Creek, N. Y. — General 
patronage. 

SIN CARGO: Special cast — July 25-26. Fair 
program picture. Six reels. — Clark & Edwards, 
Palace theatre, Ashland, O. — General patronage. 

United Artists 

RESURRECTION: Rod LaRocque — 40%. Sep- 
tember 5-6. This is a good picture, but for the 
larger cities. Didn’t do very much for me. Failed 
to draw, but pleased most who came to see it. 
Too long. Ten reels. — E. D. Luna, Cozy theatre, 
Wagoner, Okla. — General patronage. 

WHEN THE CLOUDS ROLL BY: Douglas 
Fairbanks — 52%. September 2-3. This only had 
six reels and from the comments wish it had been 
seven or eight reels shorter. Let it alone or 
it’ll bite. Six reels. — Fred H. Rector, Roseland 
theatre, Chilhowie, Va. — General patronage. 

THE WINNING OF BARBARA WORTH: 

Special cast — September 10. Absolutely the poor- 
est thing I have seen in many a day. It is not 
worth a plugged dime and they have the nerve 
to call it a special and ask the price. Don’t 
bite, brithers, pass it up as worthless, and you 
will save your money and lots of curses. Nine 
reels. — N. M. Emmons, Eagle theatre. Eagle 
River, Wis. — General patronage. 

Universal 

HERO ON HORSEBACK: Hoot Gibson— 50%. 
August 27. — A good Western picture. — Bert Silver, 
Silver Family theatre, Greenville, Mich.— General 
patronage. 

OH BABY : Special cast — 25%. September 2. 
Very pleasing program picture. Nothing big but 
pleased most all my patrons that saw it. Seven 
reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. 
— Small town patronage. 

THE WRONG MR. WRIGHT: Special cast— 
10%. August 26. A good farce comedy. — Bert 
Silver, Silver Family theatre, Greenville, Mich. — 
General patronage. 

HEY HEY COWBOY: Hoot Gibson— 51%. 
August 26. Good Western comedy. Seemed to 
please them all. Six reels. — A. G. Witwer, Grand 
theatre, Rainier, Ore. — General patronage. 

MYSTERY CLUB: Special cast — 44%. Can’t 
say very much for this one, but it will get by 
without many complaints. — Coffee & Ellis, 
American theatre, Perryton, Tex. — General pat- 
ronage. 

MICHAEL STROGOFF: Ivan Moujouskine— 
60%. September 2-3. My brother bought this 
while I was on a vacation trip, put out plenty 
of paper and put it over in good shape. It’s a 
French treatment of a glorified Western in a 
Russian setting, with some beautiful colored se- 
quences. Everyone seemed to like it, and the 
highbrows complimented it highly. — Roy W. 
Adams, Pastime theatre. Mason, Mich. — Small 
town patronage. 

HANDS OFF: Fred Humes — 12%. September 
2. A fair Western, but this boy is our worst 
drawing card. Fire reels. — A. G. Witwer, Grand 
theatre. Rainier, Ore. — General patronage. 

HER BIG NIGHT: Laura LaPlante — 40%. 
August 24. Here is a good program picture that 
pleased 100 per cent and had very good busi- 
ness considering the hard times. Star good. 
Seven reels. — E. D. Luna, Cozy theatre. Wagoner, 
Okla. — General patronage. 

OUTSIDE THE LAW: Priscilla Dean — 41%. 
September 3. Very well liked by some who saw 
it and got by the rest, but nothing extra. Had 
a bad print on it. Seven reels. — -Aubrey Swear- 
ingen, Crescent theatre, Woodville, Tex. — Small 
town patronage. 

THE DENVER DUDE: Hoot Gibson — August 
26-27. Good. Hoot always draws some extra 
business. Print in No. 1 condition. Six reels. 
— P. G. Held, Strand theatre, Griswold, la. — 
General patronage. 

DOWN THE STRETCH: Marion Nixon — This 
picture is good and will please the average crowd. 
— S. H. Rich, Rich theatre, Montpelier, Idaho. — 
General patronage. 

SPANGLES: Special cast — Here’s a circus pic- 
ture that pleased my patrons and they told me 



King theatre at Ida Grove, la. 
The gentleman in front isn't 
David Belasco, but he is a 
shoivman of known ability and 
is known as R. M. Berman, 
manager. Not a bad looking 
place, eh? And Berman don't 
look so worse either. — J. C. J. 


so. Drew well at box office. — A. Mitchell, Dixie 
theatre, Russellville, Ky. — Small town patronage. 

CALIFORNIA STRAIGHT AHEAD: Reginald 
Denny — Very pleasing picture as is usually the 
case with all of Denny’s pictures shown here. 
Seven reels. — Giacoma Brothers, Crystal theatre. 
Tombstone, Ariz. — General patronage. 

Warner Brothers 

WOLF’S CLOTHING: Monte Blue— 60%. A 
good Saturday night show. Book it. It has 
comedy all through the feature. Six reels. — 
G. S. Young, Petrolia theatre, Petrolia, Tex. — 
General patronage. 

THE SAP: Kenneth Harlan — 10%. September 
6. Another movie played up. — Bert Silver, Silver 
Family theatre, Greenville, Mich. — General pat- 
ronage. 

A MILLION BID: Dolores Costello — -August 
9-10. A very good picture and the work of Miss 
Costello is fine. Not a big picture but will 
please. Seven reels. — Dewey L. Kisor, Sterling 
theatre, Fairmont, Neb. — Small town patronage. 

THE CLIMBERS: Irene Rich— August 16-17. 
While it disappointed at the B. O. it was not 
the fault of the picture. It is a very enter- 
taining picture, and I believe it is the best pic- 
ture from this star this year. Seven reels. — 
Dewey L. Kisor, Sterling theatre, Fairmont, Neb. 
— Small town patronage. 

DON JUAN : John Barrymore — A good picture 
in the larger towns, but no good in small towns. 
Ten reels. — A. J. Kempkes, Bonham theatre, Fair- 
bury. Neb. — General patronage. 

BROKEN HEARTS OF HOLLYWOOD: Special 
cast — September 6-7. A very good picture with 
good acting. Work of Miss Dresser exceptionally 
good. Eight reels. — Dewey L. Kisor, Sterling 
theatre, Fairmont, Neb. — Small town patronage. 

State Rights 

LENA RIVERS: Special cast — 100%. August 2. 
Pleased them all. Book it. Town of 1,000 popu- 
lation. Ten and 25 admission. Six reels. — 
G. S. Young, Petrolia theatre, Petrolia, Tex. — 
General patronage. 

SHADOWS: Lon Chaney — A splendid picture. 
Leaves a good taste. Drew big crowds. Seven 
reels. — E. T. Mathes, Avalon, theatre, Belling- 
ham, Wash. — General patronage. 

STACKED CARDS: Fred Church — September 2. 
Just a five reel Western, that’s all. Fred 


Church is not very good. Ten and 25. Five reels. 
— G. S. Young, Petrolia theatre, Petrolia, Tex. — 
General patronage. 

Serials 

THE GOLDEN STALLION: Lefty Flynn— 
Have played two episodes of this serial, and it 
bids fair to be a humdinger. Two reels. — 
Dorothy B. Strauss, Doradele theatre, Copperhill, 
Tenn. — Small town patronage. 

GREEN ARCHER: Special cast — One of the 
best serials I have ever used in years. How- 
ever, serials do not seem to fill the wants of my 
public. — C. S. McLellan, Rex theatre, Eagle Lake, 
Tex. — Small town patronage. 

THE RETURN OF THE RIDDLE RIDER: 
William Desmond — A good serial but had no- 
where near the drawing power “The Riddle Rider” 
had. In fact, serials are not drawing for us 
any more and will have to give ’em a rest. 
Ten chapters. — A. G. Witwer, Grand theatre, 
Rainier, Ore., General patronage. 

Short Subjects 

EDUCATIONAL 

CURIOSITIES: Mystic India. Very short but 
a good series and a fine addition to any program. 
Two-thirds reel. — A. G. Witwer, Grand theatre, 
Rainier, Ore. — General patronage. 

HERE COMES CHARLEY: Lloyd Hamilton- 
Pretty good. Two reels. — P. G. Held, Strand 
theatre, Griswold, la. — General patronage. 

MY SWEEDIE : Neal Burns — Not much to 
this one. Two reels. — P. G. Held, Strand theatre, 
Griswold, la. — General patronage. 

TIE THAT BULL: Bobby Vernon — Slapstick 
comedy. Lots of action. Two reels. — Mrs. 
Richard A. Preuss, Arvada theatre, Arvada, Col. 
— Small town patronage. 

TIN GHOSTS: Special cast — The first Educa- 
tional comedy we have had that got any laughs 
out of the audience. Two reels. — J. A. D. 
Engesather, M. W. A. Movies theatre. Brocket, 
N. D. — Small town patronage. 

FBO 

BLISTERS UNDER THE SKIN: Another 
comedy played. — Bert Silver, Silver Family 
theatre, Greenville, Mich. — General patronage. 

COLLEGIATE: Alberta Vaughn — This is a 

snappy five reel show which will please. — A. 
Mitchell, Dixie theatre, Russellville, Ky. — Small 
town patronage. 

HE COULDN’T FLIP IT: Not very good. Two 
reels.— A. C. Betts, Powers theatre. Red Creek, 
N. Y. — General patronage. 

HELEN OF TROY, N. Y.: Good series. This 
is No. 5 and they are getting better right along. 
Two reels. — Mrs. Richard A. Preuss, Arvada thea- 
tre, Arvada, Col. — Small town patronage. 

FOX 

KING BOZO : Earle Foxe — Boy, this is a good 
comedy. Earle Foxe is getting better every time 
we show him. Two reels.— G. S. Young, Petrolia 
theatre, Petrolia, Tex. — General patronage. 

NAPOLEON, JR.: Not very good. Did not 
get the laughs as usual. Ten and 25. Two reels. 
— G. S. Young, Petrolia theatre, Petrolia, Tex. — 
General patronage. 

THE SWIMMING INSTRUCTOR: Van Bibber 
—Pretty good comedy. Not as good as “Tin 
Ghosts.” Two reels. — J. A. D. Engesather, 
M. W. A. Movies theatre. Brocket, N. D. — Small 
town patronage. 

WINE, WOMEN AND SOURKRAUT: A 
funny one. Two reels.- — -Bert Silver, Silver Fam- 
ily theatre, Greenville, Mich. — General patronage. 

METRO-GOLDWYN-MAYER 

THE FLAG: Special cast — September 5-6. A 
short historical drama made in Technical to show 
how the American flag was made. Very pretty 
and interesting. Two reels.— Mrs. Richard A. 
Preuss, Arvada theatre, Arvada, Col.— Small town 
patronage. 

YALE VS. HARVARD: Our Gang— A football 
comedy with the Gang doing good work. Two 
reels. — Mrs. Richard A. Preuss, Arvada theatre, 
Arvada, Col. — Small town patronage. 

PATHE 

FLIRTING FOUR FLUSHER: A good funny 
comedy. Two reels. — Bert Silver, Silver Family 
theatre, Greenville, Mich. — General patronage. 

GOSH DARN MORTGAGE: Ralph Graves- 
Very good hick comedy, lots of old time stuff 



64 


EXHIBITORS HERALD 


September 24, 1927 


Some Box Office Dope 
from Boyd 

WOODBURY, CONN. — To the Editor: We enclose a list of pictures 
we have shown this year with their percentage ratings for the B. O. 
Ticker: 

“Grand Duchess and the Waiter” (Par) 47 

“Sea Horses” (Par) 47 

“Her Second Chance” (F. N.) 21 

“Let’s Get Married” (Par) 65 

“Siege” (U) 60 

“Behind the Front” (Par) 78 

“Pals in Paradise” (P D C) 73 

“Midnight Sun” (U) 60 

“Mile. Modiste” (F. N.) — 51 

“Smooth as Satin” (F B O) 65 

“The Homemaker” (U) 66 

“Syncopating Sue” (F. N.)„ 60 

“Young April” (P D C) 59 

“Man in the Saddle” (U) — ~ 89 

“Men of Steel” (F. N.) 57 

“Wild Bulls’ Lair” (F B O) 73 

“Stella Maris” (U) - 69 

“Sunny Side Up” (P D C) 69 

“Duchess of Buffalo” (F. N.) 58 

Of these pictures the following received the most favorable comments 
from the audience: 

1. “Chip of the Flying U” (U). 5. “The lee Flood” (U). 

2. “The Two Gun Man” (FBO). 6. “Her Second Chance” (F. N.). 

3. “Rejuvenation oi Aunt Mary” (PDC). 7. “Young April” (PDC). 

4. “Pals in Paradise” (PD C). 

This is a country theatre in a village of about 1,000. The usual audi- 
ence is about 200-250. — H. S. BOYD, Town Hall theatre, Woodbury, 
Conn. 

P. S. — Here is a suggestion: I think your B. O. Ticker record would 
mean much more if you could also give the number reporting on each 
picture. — H. S. B. 

[EDITOR’S NOTE: Let’s have opinions of other exhibitors on Mr. 
Boy’d suggestion.] 


“Arizona Sweepstakes” (U) 81 

“Michael Strogoff” (U) 69 

“Last Edition” (F B O) _ .. 57 

“The Love Thief” ( LI ) 50 

“Forever After” (F. N.) 51 

“The Nervous Wreck” (P D C) 88 

“The Still Alarm” (U) 60 

“High Hat” (F. N.) _...63 

“The Masquerade Bandit” (F B O) 82 

“The Phantom Bullet” (U) 73 

“The Amateur Gentleman” (F. N.) 93 

“Rejuvenation of Aunt Mary” (P D C) 83 

“The Ice Flood” (U) 75 

“Long Pants” (F. N.) 84 

“The Two Gun Man” (F B O) 100 

“Chip of the Flying U” (U) 75 

“Paradise” (F. N.) — ..90 

“Corporal Kate” (P D C) - 84 


may produce laughs for your crowd. Two reels. 
— A1 Stoddard, Rex theatre, Madisonville, Tex. — 
General patronage. 

LONG FLIV THE KING: Charlie Chase—' The 
poorest Chase comedy we ever drew. Did not 
produce one laugh. Two reels. — A1 Stoddard, 
Rex theatre, Madisonville, Tex. — General pat- 
ronage. 

LONG PANTS: Glen Tryon — Here is a wow. 
Whole show in itself. Tryon is a real comedian 
and pleases our patrons. Two reels. — A1 Stoddard, 
Rex theatre, Madisonville, Tex. — -General pat- 
ronage. 

MOUNTIE OF THE MOUNTED: Lupino Lane 
— An extra good comedy. — Bert Silver, Silver 
Family theatre, Greenville, Mich. — General pat- 
ronage. 

PATHE NEWS: No. 64. August 27. Not 
much to this one. Ten and 25 admission. One 
reel. — G. S. Young, Petrolia theatre, Petrolia, 
Tex. — General patronage. 

PATHE NEWS: No. 65. Not much to this one. 
Doesn’t have enough slow motion. One reel. — 
G. S. Young, Petrolia theatre, Petrolia, Tex. — 
General patronage. 

SEEING THE WORLD: One of the best com- 
edies we ever played. — Bert Silver, Silver Family 
theatre, Greenville, Mich. — General patronage. 

SHOULD SAILORS MARRY: Clyde Cook— A 
whale of a good comedy, plenty of action, thrills, 
suspense and laughs. Two reels. — -A1 Stoddard, 
Rex theatre, Madisonville, Tex. — General patron- 
age. 

TEN YEARS OLD: A very funny comedy. 
Two reels. — Bert Silver, Silver Family theatre, 
Greenville, Mich. — General patronage. 

WISE GUYS PREFER BRUNETTES: A good 
funny comedy. Two reels. — Bert Silver, Silver 
Family theatre, Greenville, Mich. — General pat- 
ronage. 

TIFFANY 

CLOTHES MAKE THE WOMAN: Special cast 
— Our first of the Tiffany gems or color classics 
in natural technicolor. It offered a surprise, 
was appreciated and complimented. One reel. — 
A1 Stoddard, Rex theatre, Madisonville, Tex. — 
General patronage. 

GREENWICH VILLAGE ROMANCE: Special 
cast — Our second of the Tiffany gems or color 
classics. Better than first one. They please our 


patrons and offer a novelty in technicolor. One 
reel. — A1 Stoddard, Rex theatre, Madisonville, 
Tex. — General patronage. 

UNIVERSAL 

BABIES IN THE SAWDUST: Charles Puffy- 
Just a one reel comedy, that’s all. One reel.— 
G. S. Young, Petrolia theatre, Petrolia, Tex. — 
General patronage. 


The Poetry Derby 

An Ode I Ode to Philip Rand, 
Who Grinds Out Real Poetry to 
Beat the Band. 

Somewhere , at some time, a certain 
poet said, 

“Fools will rush in where angels fear 
to tread.” 

Alas, ’ tis true. I'm just another fool 
That proves no exception to this rule. 
I oftimes write and write, burning oil 
and using up the night. 

When the fires of genius burn within 
me bright. 

The words I pen are almost immortal, 
but not quite. 

Great minds run in the same channels, 
so they say. 

From which l judge, Phil and I are 
built the same way. 

Well, Phil, as the immortal bards 
have long since gone to their eter- 
nal rest. 

You and I can console ourselves ’cause 
we’ve done our ( damndest) I mean 
best. 

( Coprighted) 

P. S. — I read your lines, Phil, if 
Idaho (ped) for something better. 
I’ll never mention it. — PETER 
BYLSMA, Victory theatre, Napoleon- 
ville. La. 


BUSTER DON’T FORGET: Arthur Trimble— 
About up to the usual standard of these comedies. 
Pleases the kids. Two reels. — A. G. Witwer, 
Grand theatre, Rainer, Ore. — General patronage. 

FLAMING SNOW : Not as good as previous 
Tuttle short comedy Westerns and paper showed 
name of Pee Wee Holmes, but he did not appear 
in the picture. Two reels. — A. G. Witwer, Grand 
theatre, Rainier, Ore. — General patronage. 

JANE MISSED OUT: The best of the "What 
Happened to Jane” series. A good comedy. Two 
reels. — A. G. Witwer, Grand theatre. Rainier, 
Ore. — General patronage. 

KID GEORGE: Fairly good comedy. Two 
reels. — A. G. Witwer, Grand theatre. Rainier, 
Ore. — General patronage. 

ORE RAIDERS: Fred Gilman — Ranger story 
okey for filler. Two reels. — A. G. Witwer, Grand 
theatre. Rainier, Ore. — General patronage. 

SURPRISE HONEY: Neely Edwards— Poor 
comedy. Nothing to it. One reel. — A. G. Wit- 
wer, Grand theatre. Rainier, Ore. — General pat- 
ronage. 

MISCELLENOUS 

ALICE HUNTING IN AFRICA: These cartoons 
don’t go good with my patrons. — G. S. Young, 
Petrolia theatre, Petrolia, Tex. — General patron- 
age. 

BALLOON RACE: Very fine cartoon. Far above 
average in cartoons. Will make a good filler for 
one reel. — A1 Stoddard, Rex theatre, Madison- 
ville, Tex. — Small town patronage. 

BEAR FACTS: These Mutt and Jeff cartoon 
comedies just fair. One reel. — A. G. Witwer, 
Grand theatre. Rainier, Ore. — General patron- 
age. 

DEMPSEY-SHARKEY FIGHT: Pictures nice 
and clean and in good shape. Did well at the 
box office considering poor local conditions. Two 
reels. — A. G. Witwer, Grand theatre. Rainier, 
Ore. — General patronage. 

DEMPSEY-SHARKEY FIGHT: Dempsey-Shar- 
key — One of the best fight pictures we have seen. 
Good drawing card. Cost plenty, but took enough 
in first night to pay rental. Would advise put- 
ting on a good A-l picture with this, for there 
is not enough entertainment in this alone. Two 
and one-half reels. — A. C. Betts, Powers theatre. 
Red Creek, N. Y.- — General patronage. 

DON’T GIVE UP THE SHIP: Good educational 
one reel filler. One reel. — R. Duba, Royal thea- 
tre, Kimball, S. D. — General patronage. 

FLAME FIGHTER: Herbert Rawlinson — No 
good. Lay off of this stuff. Two reels. — G. S. 
Young, Petrolia theatre, Petrolia, Tex. — General 
patronage. 

FOUL PLAY : Krazy Kat — Very good cartoon. 
Krazy Kat’s good for change, but for only short 
duration. — A1 Stoddard, Rex theatre, Madisonville, 
Tex. — General patronage. 

OH BOY : Fairly good kid comedy. Two reels. 
— A. G. Witwer, Grand theatre. Rainier, Ore.- 
General patronage. 

THE RACERS: Fair comedy. Two reels. — 
A. G. Witwer, Grand theatre. Rainier, Ore.- — 
General patronage. 

RANGE BUZZARDS: Pete Morrison — Septem- 
ber 7. The last of series 8. I am glad. Only 
one good one from the bunch and that was 
"Santa Fe Pete.” Five reels. — A. C. Betts, Pow- 
ers theatre, Red Creek, N. Y. — General patron- 
age. 

SANTA FE PETE: Pete Morrison — August 31. 
Good, very good. The only good one from eight. 
Six reels. — A. C. Betts, Powers theatre. Red 
Creek, N. Y. — General patronage. 

Texas Theatre Damaged 
by Fire , Will Be Rebuilt 

(Special to the Herald) 

DALLAS, Sept. 20. — Clarence Drinkard 
will rebuild his Crystal theatre, recently 
damaged by fire, at Eden, Tex. Other 
Texas theatre developments are: 

The Little theatre at Gainesville has reopened 
after remodeling. . . . The Lyric theatre at 

Gainesville is being remodeled by Mrs. Emma 
Cassady. . . . The K & K circuit has pur- 

chased the Palace theatre at Rankin. . . . The 
new Lyric theatre at Brownwood has reopened 
after remodeling. . . . The Palace theatre at 

El Dorado was badly damaged by fire but was 
cleared without personal injury. . . . E. H. 

Patton has purchased the interest of Bart Moore, 
Jr., in the Arcadia and Dixie theatres at Kerr- 
ville. . . . B. H. Hunter has remodeled his 

Strand theatre at Uvalde and will soon com- 
mence the erection of a new 800 seat theatre at 
Uvalde. . . . William Hoefs and Oscar Korn 
will erect a new theatre building at Fort Stockton 
in the near future. 


September 24, 1927 


EXHIBITORS HERALD 


65 


CHICAGO PERSONALITIES 

By W. W. ===== 

W ITH a day ideal for golf and sunburns, the Midwest Film Golf 
tournament was held last Friday at Olympia Fields, and although 
only 37 players were out, it was the biggest day of sport and fun 
the film row boys have had this year, either individually or collectively. 


S OME good golf and a great deal of 
hot air were exploded upon the per- 
fect greens and fairways of the course. 
Ascher Levy was the champion of the 
day with a low gross of 177 on the 36 
holes. He copped another prize for the 
most pars of the day by garnering 11, 
but John Northcott ran him a close sec- 
ond with 10 pars. 

Aaron Jones won a prize for the low- 
est gross for the first 18 holes with an 
86, and Roy Alexander took the same 
for the afternoon 36 with an 88. Jack 
Sampson took home a cup for having 
played the lowest net 36 holes with a 
170; his handicap was 28. Jack Steinson 
won a pair of shoes for the double hon- 
or of being the most honest man and 
shooting the highest score with a grand 
total of 294 strokes. Any man that 
turns in such a score as that is bound to 
be honest. 

Men who should have won prizes were 
Len Ullrich and Roy Alexander for the 
best sunburns of the day; (Roy played 
the entire 36 sans shirt) “Hank” Salkins, 
Walter Brown and Ralph Crocker, for 
being the most boisterous threesome on 
the course and Alexander should have 
come in for a prize as the wittiest golf- 
er. Had his golf been as good as his 
repartee, he would have won all the 
prizes. 

The day was played under a scorching 
sun that sent all the bald headed boys 
home with shining domes. Walter 
Brown offered good evidence of the 
heat. He lost 30 pounds during the day, 
but then Walter can easily afford to lose 
it. 

The tournament ended at sundown 
and was followed by a dinner in the club 
house, during which the prizes were 
awarded. Jack Sampson made a short 
speech in which he expressed the opin- 
ion of every man when he said that the 
day had been of great value to the in- 
dustry. “A day of sport and play makes 
for greater cooperation and develops a 
more friendly spirit,” declared Sampson. 
“We need to play more, and to mix with 
one another more, and a golf tourna- 
ment is one of the best ways in which to 
do it.” 

Upon the motion of Roy Alexander, 
the vote carried unanimously that the 
third Friday of each June be set aside 
as annual day for the Film Golf tourna- 
ment. 

Even though the members of the com- 
mittee protested, they were unanimously 
elected to the same offices for next year. 
The Committee is composed of Len 
Ullrich, chairman; Clayton Bond, treas- 
urer; W. E. Burlock, Jack Sampson and 
Tommy Greenwood. There is a great 
deal of work attached to the staging of 
a tournament, and a vote of thanks was 
extended to the committee for their ef- 
forts and the splendid way in which the 
affair was handled. It went off without 
a hitch and without a thing to mar the 
day. 

As the final event of the banquet, the 
prizes were awarded. In all there were 
31 prizes, each one of which were tro- 
phies that any man would cherish. Fol- 
lowing are the winners: 

Low Gross, 36 Holes 
First prize, flask: Ascher Levy. 


Second prize, flask: Frank Schaefer. 

Low Gross, First 18 Holes 

First prize, flask: Aaron Jones. 

Second prize, flask: John Northcott. 

Low Gross, Second 18 Holes 

First prize, flask: L. W. Alexander. 

Second prize, silver trophy: J. O’Con- 
nel. 

Class A, Low Net, 36 Holes 

First prize, silver trophy: B. A. Lucas. 

Second prize, cocktail shaker: F. N. 
Brockell. 

Third prize, cigar case: H. D. Graham. 

Class B, Low Net, 36 Holes 

First prize, silver cup: Jack Sampson. 

Second prize, silver vase: Ross Her- 
man. 

Third prize, cigar case: Tom McKen- 
zie. 

Class A, Low Net, First 18 Holes 

First prize, silver trophy: Carl Lesser- 
man. 

Second prize, silver trophy: Dale Leif- 
heit. 

Third prize, silver trophy: Tommy 
Greenwood. 

Class B, Low Net, First 18 Holes 

First prize, silver trophy: Moe Lasker. 

Second prize, silver trophy: Ralph 
Crocker. 

Third prize, trophy: Ben Lasker. 

Class A, Low Net, Second 18 Holes 


First prize, silver trophy: William 
Burlock. 

Second prize, silver trophy: Len Ull- 
rich. 

Third prize, silver trophy; F. N. Ken- 
ney. 

Class B, Low Net, Second 18 Holes 

First prize, silver trophy: Herb Hay- 
man. 

Second prize, silver trophy: Arthur 
Mayer. 

Third prize, silver trophy: C. Wallace. 

Class A, Most Pars 
First prize, silver trophy: Ascher 
Levy. 

Second prize, silver trophy: John 
Northcott. 

Class B, Most Pars 
First prize, silver trophy: Ralph 
Crocker. 

Second prize, silver trophy: Ross Her- 
man. 

Players with Highest Gross 

First prize, pair of shoes: Jack Stein- 
son. 

Second prize, silver corkscrew: Joe 
Woodward. 

Third prize, trophy: Ray Nolan. 
Following are the list of players, and 
their scores in the order in which they 
teed-off, and their handicaps in paren- 
thesis: 

Len Ullrich (14) 45-51-47-50. 

F. M. Brockell (24) 56-51-51-48. 

Tommy Greenwood (18) 49-51-51-50. 

Roy Alexander (18 ) 49-49-44-44. 

Frank Schaefer (17) 49-46-43-43. 

Jack Sampson (28) 50-52-48-48. 

J. Woodward (30) 70-66-61-66. 

J. Steinson (30) 76-66-76-76. 

Jimmy Gillick (30) 58-58-61-61. 

R. V. Nolan (35) 66-76-64-69. 

R. Herman (35) 54-58-48-52. 

H. Hayman (27) 64-66-58-64. 

T. McKenzie (29) 61-61-54-52. 

Charles Ryan (30) 62-57-63-64. 


CHADWICK PICTURES CORPORATION 

I. 



an Hi 

Corliss Qaimer 
Raymond Glenn 
Stl*°n^hearb 


A FIRST DIVISION PICTURE 


For Illinois 

GREIVER PRODUCTIONS 

83 1 SOUTH WABASH AVE., 
CHICAGO, ILL. 


For Indiana 

MIDWEST FILM CO. 
OF INDIANA 

218 Wimmer Bldg, Indianapolis 




66 


EXHIBITORS HERALD 


September 24, 1927 



FILMING THE FILM TOURNEY 

The Midwest Film Golf tournament was held last Friday at Olympia Fields, 
and what a great day it was! Earl Silverman said he had $20 worth of 
fun and everybody agreed with him. Thirty-seven players were out. 

(All photos by Whitmore , Herald Staff) 


Alexander’s wit kept this three- 
some laughing all day, but they 
shot good golf. (L. to R.) Jack 
Sampson, Leroy Alexander and 
Frank Schaefer. 


The best prize winning machine of 
the tournament. (L. to R.) John 
Northcott; Aaron Jones; Ascher 
Levy, the film champion; and 
W. E. Burlock. 



Ascher Levy, 
(Left) making 11 
pars and W. E. Bur- 
lock shot fine golf 
all day. 


These boys talked a 
great game. (L. to 
R.) Walter Brown, 
Ralph Crocker and 
“Hank” Salkins. 


Tommy Greenwood 
played a good game 
in spite of his loud 
socks. So did F. M. 
Brockell (Right). 



Tommy 
Greenwood, 
a prize win- 
ner, makes 
a long drive. 


This headgear won Frank Schaefer 
the nickname, Omar. (L. to R.) 
“Red” Anderson, Roy Alexander 
and Jack Sampson. Steady, Frank, 
the green is awful fast. 


Fore ! L e n 
Ullrich 
drives a 
mean Kro- 
flite. 


B. Lucas (18) 44-51-45-48. 

D. Leifheit (19) 48-52-55-49. 

F. N. Kenney (17) 50-49-47-56. 

H. D. Graham (24) 61-53-47-49. 

C. L. Filkins (27) 59-59-49-55. 

T. Meyers (12) 47-54-48-51. 

H. Salkins (35) 66-65-53-56. 

Walter Brown (30) 69-61-57-55. 

Moe Lasker (30) 53-51-51-51. 

J. O’Connel (15) 47-51-46-43. 

B. Lasker (25) 53-51-45-50. 

W. E. Burlock (14) 53-51-48-47. 

Ascher Levy (11) 45-39-50-46. 

Aaron Jones (8) 42-44-50-46. 

J. Northcott (9) 41-47-44-50. 

A. W. Solder (30) 53-62-60-59. 

N. Wolff (32) 58-64-53-47. 

C. Lesserman (24) 53-50-47-54. 

Clayton Bond (24) 54-56. 

Earl Silverman (25) 57-56. 

Dave Dubin (35) 64-59. 

A. Mayer (30) 53-52. 

C. Wallace (35) 54-58. 

The prize awards were donated by 
the following: Balaban and Katz, Uni- 
versal, Orpheum Circuit, Balaban and 
Katz Midwest, Tiffany, Fox, Chicago 
American, Chicago Herald Examiner, 
Great States Theatres, Si Greiver, 
Metro-Goldwyn-Mayer, C. E. Beck, 
Pathe, Schoenstadt & Sons, Jones, Li- 
nick and Schaefer, F B O, Nunn-Busch 
Shoe Co., and the film members of the 
Lincolnshire Country Club. 

This is a partial list several of the 
name are not available at this time. 
That the awards were appreciated by 
the winners, could be easily ascertained 
by seeing the broad grins on their faces 
as they received the awards from the 
hand of Len Ullrich. 

Yes, it was a great day. For once 
business was forgotten. Not one man 
made a chirp about “fillums.” It was 
golf from eight in the morning until 
ten in the evening. 

All Roads Lead to 
Chicago Ring for 
Jack -Gene Fight 

All roads from both Coasts led to Chi- 
cago this week for the motion nicture in- 
dustry’s own fight championship, with Gene 
Tunney and Jack Dempsey meeting in their 
second “battle of the century” to decide 
the winner of the studio and world heavy- 
weight title. 

Hollywood reported the studios prac- 
tically deserted this week, with all the no- 
tables who could get away in Chicago 
attending the big fight. Among those who 
departed early for the Dempsey-Tunney 
bout were: Hal Roach, Tom Mix, Tom 
Meighan, Fred Thomson, A1 Jolson, Charles 
R. Dunning, Tom Gallery, Lew Cody, Wal- 
lace Beery, Lloyd Hughes, Lewis Stone, 
Freddie Fraelick, A. L. Woolridge, James 
Quirk, Richard A. .Rowland, Joseph M. 
Schenck, Sid Grauman and quite a few 
feminine screen celebrities, including Fran- 
ces Marion. 

A press dispatch said Marion Mack was 
to fly by plane to Chicago from Hollywood 
with a scroll bearing the well wishes of a 
number of friends of Dempsey. 

Newspaper Editorial 

Hits at Censorship 

In a recent editorial appearing in the 
Chicago Tribune, the writer takes a wallop 
at censorship and says, “the difficulty with 
censorship, beyond its threat of limiting 
free individual expression, is that censors 
must find something to censor in order to 
keep on being censors. Moreover, the in- 
dividual who wants to be a censor is likely 
to be a consoriously minded person. 



Clearly Reflected 

at tbe box-office 

If your patrons are enjoying faultless 
screen quality you are projecting prints 
on Eastman Positive made from originals 
on Eastman Negative. 

Always specify Eastman prints, and 
look for the words "Eastman Kodak” in 
the transparent margin. For Eastman 
screen quality is clearly reflected at the 
box-office. 


EASTMAN KODAK COMPANY 

ROCHESTER, N. Y. 



EXHIBITORS HERALD 


A BAD DREAM 


Every theatre owner has had a nightmare such 
as is illustrated in the accompanying scene of 
panic from fire. 

The nightmare is bad enough; the reality 
would be immeasurably worse. 

Make both impossible by equipping your pro- 
jection machines with the marvel among modern 
safety developments — the SENTRY SAFETY 
CONTROL — costs only a few cents a day. 




plgt 



CORPORATION 


13th and Cherry Sts., PHILADELPHIA 1560 Broadway, NEW YORK 
And All Branches of 
National Theatre Supply Company 






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BELOW: The plane that carried Leo, 
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LEO CAPTURES AMERICA! 

—every M^Q-M showman is thrilled l 

YEARS of national advertising 
OF other companies in the attempt 
TO sell a trademark 
ARE dwarfed by the greatest 
PUBLICITY smash in show business! 

YOUNG BLOOD EVERY TIME! 

Metro-Goldwyn-Mayer gets back of its product 

Member of Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President 





>>> 


A<j 

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)L. XXXI, No. 3 


Entered at second-class matter, August 20, 1917, at the Post Office at Chicago, III., under the act of March 3, 
1179. Published weekly at 407 South Dearborn St., Chi cago. Subscription $3.00 a year. Single copies, 25 cents. 


October 1, 1927 







victor gives you --like an insurance policy for your show. 

There’S never amiss among them. Whether it's Larry Seroon you're 
showing, in one of his daredevil comedies-- or one of his fellow comedy 
st ayS--or a short novelty --or the news reel Kino grams — you know 
that C^iJUixxvUm^ 6ictu^£> will always help you put the program over in 
a pinch, and that they'll always make a good show better. 

EDUCATIONAL T1LM EXCHANGES , Inc. 

President. 

MEMBER , MOTION PICTURE PRODUCERS AND DISTRIBUTORS OF AMERICA. Inc. -- - WJLJ, J-J. GIVIS', Jb-eaidon tr. 




8 

what is a 

special 

to-day? 

*& Is it anything without a well- 
known star in it? Many companies 
still seem to think so, and add in- 
sult to injury hy labeling groups of 
obscure players “all-star casts.” Not 
Paramount ! When we say “special”, 
we speak Webster’s language. "Spe- 
cial: distinguished hy some unusual 
quality; uncommon; extraordinary; 
marked by superior excellence, im- 
portance, power.” Casts must he 
super-fine. Witness "Beau Geste” — 
Ronald Colrnan, Noah Beery, Alice 
Joyce, Mary Brian, Victor McLaglan, 
William Powell and others. Look at 



what is a special to-day? 



CVBEAU SABREUR — 3 



TILLIE’S PUNCTURED ROMANCE 


"Way of all Flesh”— Emil Jannings, 
Belle Bennett, Phyllis Haver."Rough 
Riders”— Charles Farrell, Noah 
Beery, Mary Astor, George Bancroft. 
"Underworld” — George Bancroft, 
Clive Brook, Evelyn Brent, Larry 
Semon. And even more! Para- 
mount specials must he based upon 
powerful ideas keyed to the spirit 
of modern times and readily ex- 
ploitable! ’'Gentlemen Prefer 
Blondes,” with world sales as a novel 
of 600 , 000 . "Metropolis,” startling 
glimpse of tomorrow’s universe. 
"Beau Sabreur,” sequel to 66 Beau 
Geste,” a “natural.” "Chang,” like 
no picture ever made and already 
established as a box office sensa- 
tion. "Jesse Janies,” Fred Thomson 
as the most romantic outlaw in 





what is a special to-day? 


American history, with a "Covered 
Wagon” calibre production. "Tillie’s 
Punctured Romance,” 1928 style. 
"Covered Wagon” re-issue after two 
years after an initial circulation of 
only nine months. 20 de-luxe Para- 
mount specials in the 100% Pro- 
gram! All-star casts that really are 
“all-star”! Strong, colorful, ultra- 
modern ideas attuned to this new 
world, these changing times! No 
wonder they’re rolling up history- 
making grosses all over the country, 
in cities large and small! No wonder 
shrewd showmen are flocking to 
Paramount as never before in Para- 
mount history! j Specials that give 
a new significance to the word! Guar- 
anteed specials— tried and proven at 
the box-office in advance. Para- 




GENTLEMEN PREFER BLONDES 


Book Jacket by Rol[>lt Barton. Courtesy, Boni Liveright 











SECOND THOMSON SPECIAL 


mount specials — cream of the new 
season’s product. 46 Distinguished, 
extraordinary, marked hy superior 
excellence,” as Webster’s says. fIThe 
showmanship brains and vast re- 
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tures are being lavished upon them. 
More are coming! More “specials” 
that will he “special” in every sense 
of the word! Miss one of them and 
you pass up the biggest grosses 
1927-8 will see! 


In addition to the new-era starring pictures of Harold Lloyd, Clara Bow, 
Richard Dix, Emil Jannings, Bebe Daniels, Pola Negri, Thomas Meiglian, 
Beery-Hatton, Esther Ralston, Florence Vidor, Adolphe Menjou, George 
Bancroft, Fields-Conklin, Conklin-Bancroft, Fred Thomson, Zane Grey. 


for showmen of today 







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Every Promise Proved by Per- 
formance Justifying key show- 

men’s Judgment in the dollars-and- 

cents showdown Every single 

1927-1928 release up to date has 
c-l-i-c-k-e-d ! — 


NORMA TALMADGE in “CAMILLE” did turnaway 

business every day in terrific heat at the Main Street, 
Kansas City. Tremendous, opening at the Stillman, 
Cleveland — ticket sale stopped at 9 P. M. 


RICHARD BARTHELMESS in “THE PATENT 
LEATHER KID” has duplicated it’s sensational Broad- 
way business with sell-out opening at the Woods, 
Chicago. — 3000 turned away. 


BILLIE DOVE in “THE STOLEN BRIDE" has 

drawn wild showman-cheers in Seattle, Los Angeles, 
Detroit, and every single house it’s played. 


GEORGE SIDNEY and CHARLIE MURRAY in 
“THE LIFE OF RILEY" *cored howling hit in New 

York, Los Angeles and Frisco. 


HARRY LANGDON in “THREE'S A CROWD" 

made good 100% on its very first play-date at the 
Main Street, Kansas City. 


RICHARD BARTHELMESS in “THE DROP 

KICK," fastest of all foot-ball romances, scored BIG 
at New York Strand opening. 


George Fitzmaurice’s “ROSE OF THE GOLDEN 
WEST" with MARY ASTOR and GILBERT 

ROLAND was shifted to a long-run house after 
Harold B. Franklin of West Coast Theatres saw it 
screened. 


BILLIE DOVE in “AMERICAN BEAUTY* 


helping put the “Great” 
Pacific Coast. 


in Greater Movie Season on 


“THE POOR NUT" with JACK NULHALL and 
CHARLIE MURRAY has gotten a Big Hand and 
Bigger Business at the Oriental Chicago, and all over. 


“SMILE, BROTHER, SMILE" with DOROTHY 
NACKAIIA and JACK MULHALL, great traveling 

salesman comedy, has registered right at Capitol, Detroit. 


“PRIHCE OF HEADWAITERS" with LEWIS 

STONE has been called “one of the finest pictures of 
the year”*— -and “one of the really exceptional pictures 
of the season” — and “just the type that Exhibitors 
want” — by New York, Los Angeles and New Orleans 
reviewers. 




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you know 
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the DOUGH BOYS 

ARE COMING/ 


All America and Europe rock in chorus of acclamation 
as American Legionaires tear jolly old Paris loose from 
• its hinges! World- wide upheaval of newspaper and mag- 
azine publicity ♦ . ♦ Terrific ballyhoo on 5,000,000 radios 
* ♦ ♦ Thousands of pages of roto and syndicate features ! 





k PICTURES 








Tbre’stte vms 



CarlCaemmle 

' presents 



CLARA 



With Myrtle Stedman, Walter Long, Huntley Gordon, and 
Forrest Stanley. From William MacHarg’s famous story. 
Directed by LOUIS GASNIER. 

A UNIVERSAL PICT 





The Girl With “IT” 

at Her Zippiest Best! 

<1 


Bubbling, effervescent, peppy CLARA BOW in 
a title and a picture that fit her like a one-piece 
bathing suit! 


IE Grab It NOW— It’s a “NATURAL” 




Two De Luxe Specials 

DOLORES DEL RIO VICTOR McLAGLEN 

in 

"loves of CARMEN” 

and 

"EAST SIDE WEST SIDE” 


with 

GEORGE O’BRIEN VIRGINIA VALLI 


Sweet Box Office Bets 

"PUBLICITY MADNESS” "THE JOY GIRL” "THE GAY RETREAT” 

Lois Moran Olive Borden Sammy Cohen 

Edmund Lowe Neil Hamilton Ted McNamara 


Have You Played? 
"PAID TO LOVE” 

with 

George O’Brien 
Virginia Valli 

Blanche Sweet 

in 

"SINGED” 

Janet Gaynor 

in 

"2 GIRLS WANTED” 


"HIGH SCHOOL HERO” 

Sally Phipps 



Added Profits 

JOHN GILBERT 

"CAMEO" KIRBY” 

with Gertrude Olmstead 


"HONOR FIRST” 

with Renee Adoree 

"ST. ELMO” 

with Bessie Love 


WHO PLAYS 


WITH FOX PROFITS WITH FOX 


October 1, 1927 EXHIBITORS HERALD 


12 


EXHIBITORS HERALD 


October 1, 1927 



SAMUH GOIDWYN hme/ifc 

RONALD 


J ias all elements 
make a 


that go to 
cture ' 

XHriety 


why 


^^Kat’s 
It's packing 
them in at 

LOEW’S 

PITTSBURG 


eOUMAN 

o^tYUMA 

RANEY 

9lMAGIC 


J\foio playing 
to tremendous 
business at the 

RIALTO 

NEW YORK CITY 

NEW YORK 


Released by UNITED ARTISTS CORPORATION 

From the stage play “King Harlequin” by Rudolf Lothar. 




ANSWER 

THESE 

QUESTIONS 


— they’ll help you decide your 
course of action for 192 7*1928 ! 


WHO but M-G-M can give you each week a 
top-notch star? 

WHO but M-G-M retains intact the same 
shrewd, successful producing personnel at its 
studio? 


WHO but M-G-M can give you the assurance 
that comes with that stability at its production 
source? 


WHO but M-G-M can point to a succession of 
hits of this calibre in one season? 


William Haines in “Slide, Kelly, Slide” — Lon Chaney in “ Tell It to the 
Marines ” — Karl Dane and Qeorge K. Arthur in “ Rookies ” — Ramon 
Novarro in “ Lovers ” — Marion Davies in “Tillie the Toiler ” — “The 
Understanding Heart”— John Qilbert and Qreta Qarbo in“Flesh and the 
Devil ” — Norma Shearer in “ The Waning Sex” — Marion Davies in “ The 
Red Mill” — “ Tin Hats” — Qreta Qarbo in “ The Temptress” — “The 
Flaming Forest ” — Lon Chaney in “Mr. Wu” — “The Callahans and 
the Murphys” — Lon Chaney in “The Unknown” — John Qilbert in 
“Twelve Miles Out ” — Norma Shearer in “After Midnight” and more! 

(continued on next page) 





( continued ) 

WHO but M-G-M has the majority of the lead- 
ing directors making its pictures? 

The Film Daily nation-wide poll of the country’s fore- 
most photoplay critics to determine the ten leaders 
resulted in M-Q-M’s getting five out of the ten named! 

WHO but M-G-M can deliver in one season 
two immortal pictures that mark 1927-28 for 
all time as “The Year of ‘The Big Parade’ and 
‘Ben Hur’”? 

WHO but M-G-M can give you names to equal 
the brilliance and popularity of these? 


HAL ROACH COMEDIES — Our Gang — Max Davidson — Charley Chase — All Scar — 

M-G-M NEWS Twice Weekly — M-G-M ODDITIES— M-G-M GREAT EVENTS 

WHO but M-G-M has the aggressiveness and 
Young Blood to handle great material with 
smashing showmanship? 

(Who but?) — nobody but 

METRO-GOLDWYN-MAYER 

IT’S THE YEAR OF “THE BIG PARADE” AND “BEN HUR” 


3 CHANEYS— —2 GILBERTS — 2 GARBOS 

— 3 DAVIES — 1 SYD CHAPLIN — 1 NOVARRO 

4 HAINES — 3 —3 CODY-PRINGLES 

—2 COOGANS- 5 COSMOPOLITANS-2 DOG STAR 


And Great Specials Including 


GARDEN OF ALLAH (Ingram )- THE CROWD (Vidor)— THE COSSACKS ( Gilbert ) 
ROSE - MARIE — MADEMOISELLE FROM ARMENTIERES — NAPOLEON — 

BODY AND SOUL 


And the Big Parade of Shorts 






sS8S8ffi®M^ 

aSKSSamaaBw 

-““•vfcMttup SSSgS JUUAN 


u m 

THE 


flGHTINGiAGLB^ 




“ ‘The Fighting Eagle’ is a picture p ay 
of delightful heroics.” 

Joseph McElliott, N. Y. Mirror. 

‘‘A well-directed and^ pictorially lovely 

screen melodrama. 

N. Y. Herald-Tribune. 

“Donald Crisp has handled t hl * c ^J r ® n ' 
icle with imagination and Rod La 
Rocque enters into the spintof t e 
young hussar officer in a delightful 

fashion.” , r _ 

Mordaunt Hale, N. Y. Times. 


“One of the most delightful pictures 
of the year. A notice to the * rade 
big and fine things to come. We 
cordially recommend this picture to 
all theatres.” 

Arthur James. Motion Pictures Today. 

“It is thrilling fare.” 

M. M. M., Detroit Evening Times. 

“Donald Crisp’s sense of spectacle is 
excellent. Duel scenes are well 
executed and court episodes are lav- 
ishly lovely.” 

Irene Thirer. N. Y. Daily News. 


iSSil 




Phyllis Haver 

WWALD CRISP PRODUCTION 


“Rod La Rocque goes through his role 
in a delightful fashion. Phylhs Haver 
does the best work of her career 
Better keep your eye on this girl a 
greater things are in store for her. 
You will like The Fighting Eagle. 
Dressed to a Queen’s taste. 

Detroit Free Press. 

“A very fine picture, replete with stir- 
ring action.” 

“Herb” Cruikshank, N. Y. Morning Telegraph. 

“There is action, vigor, love interest- 
suspense.” 

H. C. B., Detioit Tree Press. 

' limit 


CffSt h has practically every. 
Probably „ . JS ™ f""'f <■■«- h S 

Eucsne V. Bbewstbs, ./ -n, CaUn „ .. 

A tense hum an drama.” 

Ckicag0 Evening p dsK 


,ov er of thrills i n a st “f h a f Ct ' on t0 keep any 

; Excellently directed d R e, i htfu, excite ' 
£. raut ‘s going to capture vn! « d ° ,ph Schi,d ' 
Country Doctor’ i s a • V ' r Sections. ‘The 
special effort to see.” P ' CtUre WOrth making a 

Genevieve Harris n ■ 

’ Chlca So Evening P os[ , 


Everybody r Joves°hirn “and VCr ^ ‘ he State 

as many thrills as a m - S ° W,n you - 
climax. The fij m ™ , V,e .. c#n P ack int, 

‘-W your interest ^ 

Rob Reel Chi, 7 m ' nute - 

Chicago Evening A merict 









>£ mille Studio Pictures -"Pathe News 


Foreign Distributors Producers International Corpo 
130 West 46th Street, New York. 


;r of Motion Picture Producers end Distributors 
of America, Inc. 


A great feature. A r :„ l, , 

"lent. Directed with rare sk“n ^ . SCreen docu - 
photographed. Rudolph s hL^ beaut, 'fuHy 
wonderfully real impenonaf* h ‘ Idl f raut: gives a 

,on ^at will, stand cm A c haracteri za . 

on g’ long time.” n your minds for a 

MAt T,NEE ' Tribune. 


‘ion of the audience' fro* ,nterest ... 

Margaret Mann cr ** St * n '” 

N. C/nccgo Daily Aews, 

RudoIph 

,s a masterpiece.” 
Photoplay, 


WV ’ , | me aisle with „ you can t 

story with a melodrama UqUe f' A rousing 

r u bi ‘ ,n g your °ft g r s t,c t 0 cr ;f that 

supporting cast is tn« h . tbe m °°ns. 
Pictures were as good 1^*° * e true - I 

w « *• — .oiSr;” 



the different short 
feature you have / 
been looking for / 


Pathe Review; 


Jimmy 


Hugh 




Ann Pennington 


presents 


Sophie Tucket 
Milt Ager 
JaxR yei/en 



George Gershtein 
Paul Whiteman, 


space La Rue -Parry Woods 


Lera Bronn 
Ray Henderson 
o G. OeSy/rc. 


Monaco 
Wend Hr g 
Bryan 


T he men who would rather write 

the nation s songs than he its presi- 
dent, they re all here in two one-reel 
features, H a rry Von Til zer, w. c. 
H andy, lather of the Blues, and his 
famous orchestra, Ray Henderson who 
compose d the Black B ottom, George 
White and Ann Pennington, who origin- 
ated the dance, and a score of others (see 
list). Here s the higgest het you ve had 
in a short subject in years — a real novelty 
— up-to-the-minute, jazzy, snappy, 
irresistible, a romantic panorama lifted 
right out o f the heart ol tin pan alley" 
itself. And a special music cue synchron- 
izing perfectly with the picture, that will 
enable you to put on the dillerent show 
you have been looking for. Take our word 

for it. GRAB IT! 


HERE’S THE 
DISTINGUISHED CAST 

HARRY VON TILZER 
L. WOLFE GILBERT 
MABEL WAYNE 
HARRY WOODS 
MILT AGER 
JACK YELLEN 
JESSE GREER 
W C HANDY 
JAMES HANLEY 
IRVING MILLS 
JIMMY McHUGH 
WINNIE LIGHTNER 
JIMMY MONACO 
PETE WENDLING 
ALFRED BRYAN 
HENRY BURR 
RAY HENDERSON 
BUD DE SILVA 
LEW BROWN 
AL JOLSON 
RAY HENDERSON 
GEORGE WHITE 
ANN PENNINGTON 
GEORGE GERSHWIN 
PAUL WHITEMAN 
CORTEZ & PEGGY 

AN ARRAY OF TALENT 
NEVER BEFORE 
ASSEAIBLED IN ONE 
PICTURE 


Pafhe Exchange. Inc. 


PATHE' WESTERNS - PATH ESER I A LS - PATH ECOME DIES 

AL Jofson 


Parry Ton P/cer 


de Mille Studio Pictures - pathe news 


J. Wolf Gilbert 


EXHIBITORS 

HERALD 


EDITORIAL AND 
ADVERTISING OFFICES 

CHICAGO 

407 So. Dearborn St. Telephone 
Harrison 9248. Cable Address: 
Quigpubco. 

Jay M. Shreck, Managing Editor 
George Clifford, Business Manager 
Ernest A. Rovelstad, News Editor 

NEW YORK 

56S Fifth Ave. Telephone Vander- 
bilt 3612-3613. 

James Beecroft, Manager 
John S. Spargo, New York 
News Editor 

LOS ANGELES 

5617 Hollywood Blvd. Telephone 
Gladstone 3754. 

Ray Murray, Manager 
Douglas Hodges, 
Advertising Manager 

LONDON 

The Bioscope (J. Cabourn, Editor) 
Faraday House. 8-18 Charing Cross 
Rd., W. C. 2. 


INDEX TO 

EDITORIAL CONTENTS 


DEPARTMENTS 

Short Features 31 

Presentation Acts 33 

The Theatre 45 

The Film Mart 43 

Classified Advertising 48 

The Box Office Ticker 57 

“What the Picture Did for Me” 49 

FEATURES 

Los Angeles, by Ray Murray 24 

Re-Takes 24 

Pictorial Section 25 

Service Talks, by T. O. Service 51 

Letters from Readers 49 

Chicago, by W. W 58 


SUBSCRIPTION RATES 

United States and possessions — 

$3 per year. 
Canada — $4.50 per year. 

Other points of the world — 

$6 per year. 
Single copies, 25 cents. 

Advertising rate carda and Audit 
Bureau of Circulations statements 
furnished upon application. 


In This Issue — 


E XHIBITOR delegates named for trade practice parley; Many 
protest method of picking conferees, fearing handpicked con- 
ference. 

G ENERAL strikes threatened in Northwest and Cincinnati; Sym- 
pathetic walkout in Twin Cities looms; Agreements reached at 
Albany, Troy and Bellingham. 

]\/T CRNAU’S “Sunrise” is “an expression of the highest and 
*.v± finest in the cinematographic art,” says Martin J. Quigley — 
Box offices get back to rushing business. 

Lj XHIBITORS cash in on fight by tying up to radio chains; 

Alhambra at Milwaukee sets up prize ring in lobby; official 
film tells story of seventh round. 


(CLEVELAND library cooperation on 
' — new films sets mark; Many pictures 
for present season already featured in ex- 
hibits; Producer and exhibitor aid asked. 



pany will make Pilgrim Fathers picture 

Don Eddy is made general manager of 
Langdon company. 


ALBANY theatres agree to submit all 

*■ Irish films to censor committee 

Spoor takes $150,000 loss when he dis- 
cards third dimension picture; Will start 
another. 

TA ALLAS blue laws aimed at carnivals; 
Aid theatres by closing circuses on 

Sunday F B O completes 29 of 58 long 

features including eleven specials. 


^EW YORK sees news reels’ fight films; 

Rails at U. S. ban on interstate ship- 
ments Lichtman calls meeting of Motion 

Picture Club to pick site. 

I-J OLLYWOOD fetes Lindbergh Day; 

-*■ Executives, directors and stars wel- 
come aviator at studio breakfast with 

Marion Davies hostess Walter Greene in 

production. 

D ES MOINES not overseated; Razing of 
two downtown theatres to make way 

for business block helps Suit filed to 

prevent Sunday closing in Indiana town. 

J7DYTH TOTTEN theatre opens as pic- 
ture house under new policy; Stage 
actress devotes “perfect playhouse” in 
New York to films — Daylight saving ends 
in Chicago. 


“Better Theatres” Appears As 
Section Two of This Issue 



14 


EXHIBITORS HERALD 


October 1, 1927 


EXHIBITORS 

HERALD 

Qhe independent ^Blm Qrade ^ aper 
Martin J. Quigley, Publisher <Svj Editor 

Published Every Wednesday by 

Quigley Publishing Company 
P ublication Office: 407 So. Dearborn St., CHICAGO, U. S. A. 
Martin J. Quigley, P resident 

Edwin S. Clifford, Secretary George Clifford, Asst. Treasurer 

Member Audit Bureau of Circulations 
Copyright, 1927, by Quigley Publishing Company 

All editorial and business correspondence 
should be addressed to the Chicago office 

Other Publications: The Chicagoan and Polo, class journals; and the 
following motion picture trade publications published as supplements to 
Exhibitors Herald: Better Theatres, every fourth week, The Studio, 
every fourth week, and The Box Office Record & Equipment Index, semi- 
annual. 


Vol. XXXI October 1, 1927 No. 3 


Cash Business 

T HE issuance of credit books with which patrons may 
“charge” the admission fee at theatres has been intro- 
duced as a means of stimulating business. The novelty in 
the idea may attract attention but the principle of it is 
bad. One of the big advantages of the theatre business is 
that it is a cash business. To introduce an arrangement 
under which the exhibitor would eventually be compelled 
to carry accounts of his customers on his books is a de- 
cidedly uneconomic move. 

The practice of the chain stores should be an example 
in this matter. It will be noted that regardless of what 
other changes may be introduced in connection with the 
operation of chain stores, there is no tampering whatso- 
ever with the cash and carry practice. 

The theatre business has always been considered a cash 
business and it should be kept a cash business. More 
business would eventually be driven away from theatres 
by the use of a “charge” system than could possibly be 
attracted by the novelty of the procedure at the outset. 
Where such small amounts as theatre admissions are con- 
cerned the only sound practice is pay-as-you-enter. Any 
deviation from this policy is dangerous. 

Instead of considering opening charge accounts exhibi- 
tors might well follow the lead of several of the large cir- 
cuits in selling admission coupon books and thereby col- 
lecting not only in advance but well in advance. A mod- 
erate discount allowed on the purchase of such admission 
coupon books is as good a business builder as the accept- 
ing of charge accounts and in addition it is a whole lot 
sounder way of running a theatre. 

* * * 

Clifford B. Hawley 

T HE industry has recently had an opportunity to wel- 
come into its executive personnel Mr. Clifford B. 
Hawley as president of First National Pictures corpora- 
tion. It was an opportunity of importance and signifi- 
cance because Mr. Hawley represents that type of clear- 
thinking, vigorous and dependable executive upon whom 
the future of the industry rests. Mr. Hawley severed an 
important connection in the banking business in order to 
accept the presidency of First National and brings to his 
new work a training and experience of a decidedly valu- 
able character. His attitude, as he assumes the reins of 
office, is that of a student of the business and a worker 
in the industry. He proclaims no imposing theory of 


reformation for the business and he does not feel that his 
role is that of a savior. He respects the business and is 
proud to be connected with it. His plan is a plan of 
day-by-day work and building. All of which is distinctly 
hopeful. 

We are glad to offer our word of welcome to Mr. Haw- 
ley and to wish him the success in the motion picture 
business which his record in other fields promises and 
which the character of the man deserves. 

* -X- -X- 

Stroheim s Retirement 

I T is reported that Mr. Eric Von Stroheim will aban- 
don directing and resume his former roles of acting 
and writing. If this report is true it will cause no great 
disappointment in the amusement world and among pro- 
ducers it may be hailed with some satisfaction. 

Mr. Von Stroheim undoubtedly has a fine genius for 
motion picture work but as a director he is regarded by 
many as a liability to the motion picture business. This 
may be true not because he is without great ability in 
directing but because he has a ruthless disregard of his 
employer’s property rights. On more than one occasion 
he has apparently set out deliberately to so involve his 
producer on the cost of the picture being made that he 
automatically becomes the dominating influence in the 
situation. With this done the producer can then only 
stand by in breathless anxiety, hoping for the best. 

Mr. Von Stroheim also is quite too “Continental” in 
his directorial treatments. Although America gave him 
his chance and, according to his own story, lifted him out 
of destitution he never seems to have come to regard any- 
thing American as being other than bland, mediocre and 
backwoodish. Although he is quite smart enough to be 
aware of the things that give American audiences offense, 
his pictures generally have been quite laden down with 
just these things. There is one central situation about 
which he has continually built and regardless of how of- 
fensive this situation may be to American audiences, he 
hardly ever fails to press down on that key. 

If Mr. Von Stroheim directs no more, the screen cer- 
tainly will lose a great directorial ability but it will also 
lose one of its most uneconomic investments. His meth- 
ods have the painstaking care of real ability but when 
put into practical application in a studio they involve so 
much time — and consequent cost — that the producer who 
sees him through a picture realizes that he has experi- 
enced a trying ordeal. Mr. Von Stroheim has apparent- 
ly proven too much for even such a strategist as Mr. P. 
A. Powers who has a penchant for solving difficult prob- 
lems. 

•X* -X- 4fr 

Standard Theatres 

A GREAT deal of serious thought is now being put in 
. on the subject of a group of standardized theatres 
for smaller towns and cities. The development of a 
thoroughly standardized type of theatre for the various 
size towns of under 50,000 population would amount to 
a great economic advancement and meanwhile would give 
the public of these towns theatre buildings of the high- 
est and most suitable type. 

In the larger cities there is hardly any need or oppor- 
tunity for what is described as a standardized theatre but 
in the smaller communities a theatre building which 
would be the result of long experience and much effort 
would solve many perplexing problems. 

There is no need or reason for the present multiplica- 
tion of forms, designs and arrangements that are shown 
in the theatre buildings of the smaller communities. A 
standardized house, suitable to the size of the community 
it would serve, would offer many and valuable advantages 
to both the public and the exhibitor. 


October 1, 1927 


EXHIBITORS HERALD 


15 


Exhibitor Delegates Named 

For Trade Practice Parley 


Many Protest Method 
Of Picking Conferees 

Say Selection by Exhibitor Members of Arbitration 
Boards Opens Way for Handpicked Conference 

By ERNEST A. ROVELSTAD 

Exhibitor delegates now are being selected for the trade practice 
conference in New York October 10, called by the Federal Trade 
Commission. 

Realizing that the industry is interested first of all in knowing the per- 
sonnel to represent the exhibitors at the coming meeting, the Herald went 
to the Film Boards of Trade to learn the identity of chosen exhibitor dele- 
gates. Herewith are the names of the first exhibitors selected: 

Jack Miller, Chicago; John J. Gillette, Tooele, Utah; Lewen Pizor 
and Elliott J. Goldman, Philadelphia zone; F. J. Rembusch and C. R. 
Metzger, Indianapolis zone ; James C. Ritter, Rivoli theatre, Detroit; 
Ludwig Siegel, Chicago; C. M. Stringham, Ogden, Utah; Glenn A. 
Cross, Battle Creek, Mich.; C. W . Picquet of Pinehurst, N. C., state 
president ; S. S. Stevenson of Henderson, chain owner; E. P. Smith, 
Majestic, Fort Dodge, Iowa; Harry Weinberg, Des Moines; C. E. 
Williams, Omaha, president local exhibitors ; E. A. Harms, Uptown 
theatre, Omaha; H. F. Kennedy, Broken Bow, Neb. (alternate for 
Harms); A. G. Hettesheimer, Orpheum, Cincinnati ; Godfrey Kotzin, 
Lyric, Covington, Ky. 

A number of other Film Boards of Trade reported that their selections 
had not yet been made. 


First List of 
Exhibitors for 
Trade Meeting 

Here is the first list of exhibitor 
delegates to the trade practice con- 
ference, tabulated according to the key 
city in which the Film Board of Trade 
is located : 

CHICAGO 
Jack Miller 
Ludwig Siegel 

SALT LAKE CITY 
John J. Gillette 
C. M. Stringham 

DETROIT 
James C. Ritter 
Glenn A. Cross 

INDIANAPOLIS 
Frank J. Rembusch 
C. R. Metzger 

PHILADELPHIA 
Lewen Pizor 
Elliott J. Goldman 

CHARLOTTE 
C. W. Picquet 
S. S. Stevenson 

DES MOINES 
E. P. Smith 
Harry Weinberg 

OMAHA 
C. E. W illiams 
E. A. Harms 
H. F. Kennedy 

(Alternate for Harms) 

CINCINNATI 
A. G. Hettesheimer 
Godfrey Kotzin 

Walter Hays of 
New York Di es 
of Heart Disease 

(Special to the Herald) 

NEW YORK, Sept. 27.— Walter Hays, 
formerly of Buffalo and one of the original 
First National franchise holders, died of 
heart disease early this morning at his 
home, 225 Central Park West. He was an 
official of the Mark Strand Company until 
the sale of that company to the Stanley 
Company. 

i Mr. Hays had apparently been in good 
health and was about, as usual, yesterday. 
His death comes as a great shock to his 
many friends in the industry. 


Exhibitors Protest 
Method of Selection 

( Special to the Herald) 

NEW YORK, Sept. 27. — Exhibitors 
throughout the country are showing 
great interest in the Federal Trade Prac- 
tice conference which is to be held in 
New York beginning one week from 
next Monday. Many letters have been 
received at the headquarters of the 
M. P. T. O. A. and at the offices of the 
T. O. C. C. and most of these show the 
rank and file of the theatre owners are 
not in accord with the Hays office over 
the method of selecting the exhibitor 
delegates. 

Fear Handpicked Conference 

As at present planned there are to be 
64 representatives of the theatre owners, 
and these are to be selected by the ex- 
hibitor members of the 32 Arbitration 
Boards connected with the Film Boards 
of Trade. This many of the theatre 
owners object to on the ground that, as 
they assert, it provides the way for a 
handpicked conference and is not likely 
to be representative of the real theatre 
interests of the country. One promi- 
nent theatre owner, part-owner of a 
chain of about a dozen important thea- 
tres, said: 

“While the method of selecting the 
delegates through the Film Boards of 
Trade may be conducted fairly, it is well 
known that these Film Boards of Trade 
are directly under the control of the 
M. P. P. D. A. and this is not as it 
should be if what is wanted is a repre- 
sentation of the theatre interests of the 
country in this most important series of 
conferences. 

“Several of us, all owners of impor- 
tant chains of theatres in the metro- 


politan district, have met to talk the 
matter over and we are now seriously- 
considering retaining Samuel Unter- 
meyer, or some attorney of similar 
high standing, to represent us at the 
hearings.” 

The first official objection to the 
method of selecting the delegates was 
filed last Friday by the T. O. C. C. This 
was in the form of a letter to M. Mark- 
ham Flannery, director of trade practice 
conferences of the Federal Trade Com- 
mission. 

This letter points out to the Federal 
Trade Commission that the method of 
selecting the theatre owner representa- 
tives through the Film Boards of Trade 
is “fraught with many dangers.” The 
letter is signed by Sol Raives, president 
of the T. O. C. C. 

In his letter Raives declares: 

“The Film Boards of Trade are em- 
ployes of the producers; consequently 
the placing in their hands of the ma- 
chinery for the selection of the inde- 
pendent delegates might very possibly 
lead to a misrepresentation of the in- 
dependent exhibitors’ interests.” 

The M. P. T. O. A. through President 
R. F. Woodhull and Secretary M. J. 
O’Toole offers the following advice to all 
organized exhibitors : 

“We suggest that you safeguard the 
interests of the motion picture exhibi- 
tors in your vicinity by using your 
best efforts in a sincere endeavor to 
have your representation at this con- 
ference of the highest type.” 

The letter also stated that in case it 
should be impossible in any territory to 
get independents appointed, Woodhull 
and O’Toole “will be glad to represent 
the independent exhibitors in your zone 
by proxy.” 



16 


EXHIBITORS HERALD 


October 1, 1927 



ATEW YORK. — Ben Albrans says the 
•t ’ only bet he made on the fight was 
that it would not last over ten rounds, 
and he refused to pick a winner. . . . 
Joe Kennedy, who has been hiding from 
hay fever in the White Mountains, has 
returned to his office bringing a little 
of it with him. . . . John Humm, just 
back from the Coast, is all peeved up 
because they changed over his golf 
course while he was away and he 
couldn’t shoot better than 90. . . . 
George Gerhard, who really knows a lot 
about pictures, is back on his old job 
as motion picture editor of the Evening 
World. . . . Hy Daab, back from the big 
fight, says he had binoculars with his forty 
dollar seat, but wished also for a radio 
Henry Ginsberg has invited Joe Rock 
to be his guest at Milburn just to see 
whether that Western bird talks or plays 
the best game of golf. ... Pat Dowling, 
after bobbing in and out of New York for 
a couple of months, left last week for the 
Coast and promised to go there. . • • 

Sammy Sax, who has been crossing up this 
column for several weeks, finally showed 
us railroad and sleeper tickets to the Coast 
and offered to put up a bond against fur- 
ther crossing up. . . . Jack Cohn, watching 
an army dirigible sailing north over Broad- 
way, hurried to his office, figuring it might 
be bringing in the fight pictures. . . . Fred 
Quimby, head of Metro short feature de- 
partment, is making a trip over the ex- 
changes and will be gone several weeks. 

Dr. A. H Giannini has returned to 
New York after a couple of months in 
Europe. . . . Charlie Burr, sidekick and 
boss of Johnny Hines and his productions, 
is here from the Coast, stooping at Chicago 
en route to put down a bet on Dempsey. 

. . . Fred L. Herron, who looks after 
foreign matters for Will Hays, has re- 
turned from taking a peep at the European 
markets. . . . Oswald Stoll, head of 
Stoll’s Ltd., is here from London to spend 
a month looking over the American market. 

. . . John Flinn is back from the Coast 
and hopes to stay in New York long enough 
to renew acquaintance with his family. 

. . . John McGmrk is worth a lot of real 
money now; the Stanley company has had 
him insured for a million dollars. . 
Edward Montaigne, Universal scenario 
editor, is in New York for conferences on 
future productions. . . . Allan Dwan has 
joined the Bob Kane organization and gone 
to the Coast to make five First National 
pictures at the Burbank studios. . . . 
I. E. Chadivick, who now makes his home 
on the Coast, is in New York for a short 
stay. . . . Mike Comerford has been made 
honorary fire chief of so many Pennsyl- 
vania towns that he can doll up like Astor’s 
pet horse if he puts on all his decorations. 

. . . Niles Welch, who quit the screen for 
the stage, is now quitting the stage for the 
screen and has gone to the Coast to work 
in pictures. ... A. S. Kirkpatrick, 
assistant general manager of Educational, 
has returned from a vacation in Europe. 

. . . W. A. Bach, general manager for 
First National in England, has sailed for 
London after a visit to the home offices. 

. . . Cresson E. Smith, assistant general 
sales manager of United Artists, has re- 
turned from a sales trip through the 
Middlewest. . . . Aileen St. John Brenon, 
capable and charming publicity person of 
the Roxy, is taking a six weeks rest by 
hopping over to Europe. 

— SPARGO. 



“The Harvester” 

F B O ivill set a new mark 
when “ The Harvester di- 
rected by J. Leo Meehan 
from the Gene Stratton-Por- 
ter story, goes into the Hip- 
podrome, New York. This 
will be the eighth F B O pro- 
duction playing on Broad- 
way within an eight weeks 
period. In the cast are Or- 
ville Caldwell, Natalie Kings- 
ton, W ill R. Walling, Jay 
Hunt, Lola Todd, Edward 
Hearn and Fanny Midgley. 
Allen Siegler and James Gir- 
idlian were the cameramen. 
It will be released November 
23. 



October 1, 1927 


EXHIBITORS HERALD 


17 


General Strikes Threatened 
In Northwest and Cincinnati 


Sympathetic Walkout 
In Twin Cities Looms 

Exhibitors and Operators Reach Agreement at Al- 
bany and T roy — Settlement at Bellingham 

Theatre strikes are threatened in two parts of the country as a result 
of developments of the past week, while in two other cities the danger of 
a closing of theatres has been averted. 

Cox at Cincinnati to Close 

Possibilities of widespread difficulty at Cincinnati are feared following 
announcement by bulletins at the Cox theatre that the house will close 
October 1 due to demands of the musicians’ union. Minneapolis and St. 
Paul face the possibility of a general strike that might spread over the 
Northwest following a walkout of the stagehands there. 


Trade Paper 
Ads Can 
Make Money 
for You 

How much attention do you 
pay to the producers’ adver- 
tising in trade papers? Have 
you ever thought that the 
same medium that sells you 
pictures, might sell the same 
picture to your theatre pa- 
trons? Turn to THE THEA- 
TRE department, page 45 of 
this issue, and see how one ex- 
hibitor uses the trade paper 
advertising of producers to 
boost the business of his own 
theatre. The idea contained 
in this article may help you 
with your own advertising. 


Suspended Sentence 
Is Given Minister for 
Smashing Projector 

( Special to the Herald) 

DETROIT, Sept. 27. — Rev. Leo Hooper, 
pastor of the Franklin Methodist church 
until he smashed a motion picture machine 
in the town hall this summer, was released 
last week under suspended sentence after 
he pleaded guilty before an Oakland county 
justice to malicious destruction of property. 

Rev. Hooper, who emphasized his objec- 
tions to motion pictures from the pulpit, 
demolished the projector during an enter- 
tainment given by the ladies auxiliary of 
his church to raise athletic fund money 
for the boys’ Sunday school class. 

Infantile Paralysis Hits 
Business of Theatres 

(Special to the Herald) 

EDMONTON, ALBERTA, Sept. 27.— 
An epidemic of infantile paralysis has 
played havoc with theatre business in Ed- 
monton, Alberta, during recent weeks, the 
exhibitors being affected largely because of 
a ban by the health authorities on the at- 
tendance of children under the age of 16 at 
local theatres. 

Theatres in Fulton, Mo., have been hit 
by the scourge of the same disease. Since 
Mayor Charles Wilson has announced that 
no new cases have been reported for sev- 
eral days, it is believed that the disease has 
been stayed, and it is likely that the ban 
against public gatherings will be lifted 
immediately. 

T wo Per Cent Dividend 
Declared by Universal 

(Special to the Herald) 

NEW YORK, Sept. 27. — A quarterly 
dividend of 2 per cent on preferred shares 
has been declared by the board of Univer- 
sal Pictures Company, stockholders of rec- 
ord of September 26 participating. 


Albany and Troy are breathing more 
easily following a conference between 
union officials and exhibitors at which 
a three-year agreement was effected. 
The stagehands and operators at Bell- 
ingham, Wash., have made a satisfac- 
tory settlement with West Coast Thea- 
tres, Inc. 

* * * 

Cox Theatre to Close 
In Cincinnati Dispute 

(Special to the Herald) 

CINCINNATI, Sept. 27. — Bulletins 
posted in the Cox theatre announce the 
closing of the house with the perform- 
ance Saturday night, October 1, as the 
result of a demand of the musicians’ 
union that the company install an or- 
chestra, and a threat of a sympathetic 
strike of stage employes. 

Since announcement by Nelson Trow- 
bridge, manager of the Cox theatre for 
the Shubert interests, and O. D. Wood- 
ward, operating the National Players 
Stock Company, for St. Louis interests, 
that the house would close unless 
some agreement could be reached, sev- 
eral conferences having availed nothing. 
Closing of the theatre will throw a half 
hundred persons out of employment. 

Stagehands, it is admitted, have no 
grievance whatever, but because of their 
affiliation with the musicians’ union de- 
clare they are compelled to act in con- 
cert. 

* * * 

Twin Cities Face 
General Walkout 

(Special to the Herald) 

MINNEAPOLIS, Sept. 27.— Minne- 
apolis and St. Paul are facing a general 
theatre strike that threatens to spread 
to more than 200 theatres in the North- 
west and other parts of the United 
States. 


Motion picture operators are consider- 
ing going on a sympathetic strike with 
the Twin City stagehands who left their 
jobs at midnight, September 17, follow- 
ing refusal of the theatre owners to con- 
sider clauses in a new contract presented 
by the stagehands. Thirteen theatres 
were affected by the walkout. 

W. A. Steffes, president of the M. P. 
T. O. of the Northwest, said the theatres 
would remain open and present their 
entertainments “no matter what hap- 
pened.” 

“All of our theatres are open despite 
the stagehands’ walkout,” he said. “Man- 
agers, assistant managers, ushers and 
other theatre employes have gone back- 

stage and have done the necessary work.” 

The stagehands asked for one day off 
in seven with pay. In their old contract 
they had the right of a day off, but not 
with pay. They also want the right to 
arbitrate the cases of discharged stage 
employes and a 30-week guaranty of 
work. 

* * * 

Three Year Pact at Albany 

ALBANY, Sept. 27. — There will be no 
strike of operators in Albany and Troy. 
Things' looked dubious up until last 
Thursday, when a three-year agreement 
was reached at a conference. 

Working conditions are to remain un- 
changed for the next three years. In- 
creases of $7.50 to $9.50 a week in wages 
have been granted operators in the Al- 
bany and Troy theatres. 

* * * 

Settlement at Bellingham 

BELLINGHAM, WASH., Sept. 27.— 
A satisfactory settlement has been made 
by West Coast Theatres and the stage- 
hands’ and operators’ unions. The strike 
was started September 1, when the 
year’s new wage scale could not be 
agreed upon. 


B. O. Gets Back to Rushing Business ; 
Many More Theatres Now in Operation 

Business at the box office is returning to a normal pace, reports from ex- 
hibitors to the HERALD this week are showing. The summer vacationing is 
over, the new season is now fully under way, and the public is making the 
new stimulus evident by the increased attendance. 

One of the large factors in the comeback movement is the reopening of a 
number of theatres which had closed for the summer months. There is also 
the fact of completion of many new theatres in different parts of the country, 
with their consequent pull upon additional sources of patronage and the 
increasing of the number of outlets for product. 



18 


EXHIBITORS HERALD 


October 1, 1927 



Here is a showcase exhibit in the History corridor of the 
Cleveland public library in connection with the showing 
of the Pathe-DeMille production ‘‘The Fighting Eagle” at 
the Keith’s Palace theatre the week of September 18. 


This showcase exhibit was in the Fine .drfs corridor of the 
Cleveland public library in cooperation with the return run 
of Metro-Goldwyn-Mayer’s “Ben-Hur” at the Stillman the- 
atre from August 14 to September 3. 


Cleveland Library Cooperation 
On New Films Sets Mark 

Many Pictures for Present Season Already Featured — Producer 
and Exhibitor Aid Asked 

By INA ROBERTS 

Publicity Representative, Cleveland Public Library 

T HE readers of the “Herald” are probably familiar with the coopera- 
tion with worthwhile films with book connections that is carried 
on by the Cleveland public library. For the benefit of those who 
have not heard of it I shall say briefly that this cooperation consists of 
showcase exhibits and special book displays, newspaper publicity for the 
same and occasionally bookmarks listing a carefully selected number 
of the books that are of particular interest in connection with the film, 
also distribution of these bookmarks in the libraries of the city and in 
the theatre showing the film, also lobby signs and slides on the screen. 


T MAY also pertinently say that the Cleve- 
land public library system consists of a 
main library with a daily attendance of 
from four to eight thousand persons, 26 
branch libraries, 30 school libraries, 108 
station libraries in factories, department 
stores, fire-engine houses, police stations, 
hospitals and so forth, and 10 county li- 
braries. 

Now we are ready to consider what the 
present season offers in the way of library- 
film cooperation. It must be understood 
that what is here written refers to the 
Cleveland public library alone and that 
cooperation with other libraries must be 
arranged with them individually. 

The following films, which have had 
first runs or been roadshown, have been 
approved for cooperation and in most cases 
have been featured in the main library. 
This means that cooperation will continue 
in the other libraries of the system as these 
connect with neighborhood showings. 

“ANNIE LAURIE'’— Connecting books are in the 
literature, fine arts, history and fiction divisions 
of the main library and during the first run. stills 
were posted in these places; also a showcase 
exhibit was arranged, tying up the stills with 
library material and information about the clans 
and plaids featured in the film that aroused much 
interest in the city. Newspaper stories describing 
the exhibit brought to the information desk fre- 
quent inquiries as to the exact location of the 
display by visitors who wished to see it. 

“BEAU GESTE” This film is excellent for 
library cooperation. The reactions in the history, 
foreign literature and fiction divisions in the 
form of circulation for the books featured were 
very satisfactory for the library. In the history 
division books on the French Foreign Legion were 
in constant demand. This will be featured again 


shortly in connection with another Cleveland show- 
ing. 

Big Tieup on “ Ben Hur” 

“BEN HUR'*— The roadshowing of this picture 
in Cleveland resulted in probably what was the 
largest tieup the Cleveland library has made wilh 
a film, excepting perhaps “The Ten Command- 
ments.” This is the only film so far that has 
been honored with an exhibit in the library's 
exhibition corridor de luxe, the John G. White 
Corridor, adjoining what is considered one of the 
world’s finest collections of its kind, the John G. 
White collection of Folklore and Orientalia, named 
for its donor, the president of the Cleveland 
public library board of trustees. Here in eleven 
showcases were arranged stills and library mater- 
ial carefully grouped in accordance with the 

various phases of the picture the Nativity, the 

Galley-Slaves, the Chariot Race, the Finale and 
the Locale. One case was given to books and 
pictures of chariots and Arabian horses, another 
to celebrated paintings of scenes pictured in the 
film. A bookmark was issued, of which 20 000 
were distributed in the libraries and the theatre. 
The library has copies of Ben-Hur in Dutch, Finnish, 
French, German, Italian and Lithuanian as well 
as in English. 

“Big Parade” Featured 

“THE BIG PARADE” Featured by means of 

exhibits and book displays in numerous divisions 
of the librarv. Bookmark issued. 

“THE LOVES OF CARMEN” — This film is at 
present having its initial Cleveland showing at 
Keith’s Palace. The film has been approved for 
cooperation and stills are posted and book dis- 
plays arranged in the history and the foreign 
literature division but the film was seen too 
late to allow time for installing a showcase ex- 
hibit. 

“CASEY AT THE BAT” This film offered an 

opportunity for a novel cooperation. The con- 
necting novels were posted with a list of other 
books about baseball, together wilh about ten 
stills on a bulletin board which attracted much 
attention. The literature division, which carries 
the famous poem for which the film was named, 
also posted stills. 

“CHANG”— Another particularly good film for 


library cooperation. The Cleveland showing was 
announced, then postponed but when it comes it 
will find the Cleveland library fiction, foreign 
literature, technology, history, and children's divi- 
sions all ready with stills and books. 

Displays on “Heart of Maryland” 

“THE HEART OF MARYLAND" — This film oc- 
casioned displays in the fiction, history and litera- 
ture divisions (the last named is where the play 
is housed). Had an advance screening been ar- 
ranged a (showcase exhibit could have been installed 
as the library has an abundance of material con- 
necting with a film of this kind, notably costume 
books and plates of|its period. 

“MICHAEL STROGOFF” A special screening of 

this film was arranged for library officials suf- 
ficiently far in advance of the Cleveland showing 
to allow time for planning and carrying out an 
extensive cooperation. A bookmark was issued 
and thanks /to the colorful and striking nature 
of Russian art, the showcase exhibit was exceedingly 
interesting. 

“MONTE CRISTO” A bookmark was issued. A 

showcase exhibit was arranged. The library has 
this book in number of languages in addition 
to the copies in English. According to a census 
taken some time ago “The Count of Monte Cristo” 
was one of the most widely read books in the 
library. 

Extensive Tieup on “Resurrection” 

“RESURRECTION" — The tieup with this was 
extensive, taking in the fiction, foreign literature, 
history and literature divisions. A showcase ex- 
'hibit was installed and the branch, school, stations 
and county departments all chose stills and ar- 
ranged exhibits. 

“THE POOR NUT” This film was made the 

occasion for a bookmark listing college plays, 
stories, songs and the college spirit. These book- 
marks were placed in the corridor, where was 
shown an extensive exhibit of college material 
entitled “Beautiful College America,” 

“THE YANKEE CLIPPER” The Cleveland public 

library issued a bookmark on this film and ar- 
ranged displays in the history and fiction divisions 
while the fine arts division sponsored a beautiful 
showcase exhibit. Stills showing water or boats 
seem to interest people of all ages and national- 
ities. In fact, the recent films with dominant sea 
and ship angles may be the cause of the marked 
increase in interest in ship-model making and books 
about it. 

So much for films already approved for 
co-operation. The season just beginning 
offers a larger quantity of promising ma- 
terial than did the past season. A number 
of the films which have had New York 
runs and whose character and quality may 
be reasonably well determined without be- 
ing seen are comparatively sure of co-oper- 
ation ; a still greater number will be con- 
sidered carefully. 

The films for the coming season with 
which the Cleveland public library will 
probably co-operate is quite a long one. It 
includes “The King? of Kings,” “Les Miser- 
ables,” “Old Ironsides,” “Rough Riders,” 
“The Trail of ’98,” “Wings,” “7th Heaven,” 
“Beau Sabreaur, “Over the Andes,” “Rose 
Marie,” “The Circus,” “The Student 
Prince,” “Ramona,” “The Cossacks” and 
“Craigs Wife.” 

There is also a still longer list of “Possi- 

( Continued on page 32 ) 




October 1, 1927 


EXHIBITORS HERALD 


19 


Murnau “Sunrise” Held 
Most Remarkable Film 
Ever Shown Broadway 

Slim and Sordid Story Lifted Into 
Artistic Realm of 
Its Own 

By JOHN S. SPARGO 

NEW YORK, Sept. 27. — “Sunrise,” 
the much herald Fox picture, was given 
its premiere last Friday night to an un- 
usually distinguished audience, and 
proved to be the most remarkable film 
production that has ever been shown on 
Broadway. And this is tantamount to 
saying that “Sunrise” is the most re- 
markable film ever turned out by an 
American producer. 

A slim and sordid story is taken by 
F. W. Murnau, noted German director, 
for his first American production, and 
the finished product shown last Friday 
night is almost certain to mark an epoch 
in American picture making. The slim 
and sordid story, by wonderful and new 
direction, and dazzling photography, is 
lifted into the realms of the artistic to 
a degree never before attained by an 
American made picture production. 

Story of Farmer and Wife 

The' story, which was adapted from 
Hermann Suddermann’s “A Trip to Til- 
sit,” depicts the troubles and pleasures 
of a young farmer and his wife, happy 
and content in their love and poverty 
until the arrival of a woman from the 
city. The young farmer, uncouth and 
loutish, is lured by the siren charms of 
the woman from the city, and at her 
suggestion decides to drown his wife and 
go with her to the city. He takes her 
out in boat for that purpose, and stops 
just short of the murder. The boat 
reaches shore and the wife flees, with 
the husband after her to seek her for- 
giveness. In fear of her life she boards 
a passing suburban trolley car, upon 
which he also leaps. He pleads forgive- 
ness as the car moves on into the city, 
and there together, like two happy chil- 
dren, they enjoy a honeymoon and re- 
turn to their home happy in each other’s 
love and with the siren from the city en- 
tirely out of the picture. 

Shows Mumau’s Wizardry 

Not much to go on, yet the wizardry 
of Director Murnau has transformed this 
into a picture story of wondrous beauty 
and one which holds the audience al- 
most breathless throughout its entire de- 
velopment. The story is told through 
the camera, Murnau taking his two prin- 
cipals, George O’Brein and Janet Gay- 
nor, first through heavy tragedy and 
then turning suddenly into the lightest 
of comedy, and then again through a 
sequence of clever dramatic situations, 
all of which, backed by remarkable light- 
ing and photographic effects, brings the 
sordid little story up almost to the sub- 
lime. 

“The Last Laugh,” “Faust” and “Me- 
tropolis,” German-made pictures, the 
first two by Mr. Murnau, startled the 
firm world here by the remarkable and 
dazzling scenic, lighting and camera ef- 
fects as well as their superb direction. 
“Sunrise” has all of this and more. 

Following is the cast: The Man, 
George O’Brien; The Wife, Janet Gay- 
nor; The Maid, Bodil Rosing; The 
Woman From the City, Margaret Liv- 
ingston; The Photographer, J. Farrell 
Macdonald; The Barber, Ralph Sipperly; 
The Manicure Girl, Jane Winton; The 
Obtrusive Gentleman, Arthur Housman; 
The Obliging Gentleman, Eddie Boland. 


“Sunrise” 

“Sunrise” is an expression of the highest and finest in the cinemato- 
graphic art and certainly one of its greatest achievements. It is a 
subject that will occupy and exclusive niche of its own in the fame- 
hall of great pictures; while others may flash more quickly and widely 
into the popular fancy, none will have a more definite and revolu- 
tionary effect upon motion picture production. 

“Sunrise” is not merely a step in the progress of the art — it is a 
broad leap. If it were printed in type it would rank as literature. 
If it were painted upon canvass it would hang in the gallery of the 
masters. It is documentary proof that a motion picture production 
can be a work of art. 

This production is an extraordinary blending of the figurative, the 
imaginative and the real. Its story is one of starkest simplicity. Its 
chief characters are but two, with a third playing a secondary part. 
Its theme is as old as mankind. It is devoid of physical spectacle but 
as an emotional spectacle it is tremendous. 

However simple the story of “Sunrise” may he it still cannot he 
told in plain type any more than could the story of a great painting. 

Under the inspired hand of Mr. F. W. Murnau the camera becomes 
indeed a magical instrument. It does not merely photograph the 
material and the real that are before the lens. Instead it penetrates 
into the human heart and mind and lays bare the innermost thoughts 
and emotions of the figures of the story. The players in the produc- 
tion may be well-known to the spectator but he hardly recognizes them; 
yet the people in the story are as familiar to him as if they were kin 
of the blood. The spectator of “Sunrise” — provided he has the nec- 
essary mental equipment — does not see a motion picture; he lives a 
story. It is intensely realistic, yet its realism is not apparent and does 
not intrude. One does not take note of the realism of “Sunrise” any 
more than he does of the realism that surrounds his daily life; yet 
it is there in the same measure and in the same force. 

The production has a number of extraordinary technical effects hut 
there is absolutely no emphasis upon technical effects as such; each 
one of them used is used legitimately and consistently for the single 
purpose of telling the story. There is beauty in the production; splen- 
did acting; impressive settings and stirring action but all of these — 
like the realism of the picture — are fashioned so harmoniously into 
the telling of the story that all of them become engulfed in the sweep 
of the narrative as it is told. 

“Sunrise” is not a movie any more than “Hamlet” is a show. Like 
every other fine thing in life the public will have to have more than 
the admission price to appreciate it. 

We approach an appropriate word of tribute to Mr. Murnau with 
considerable hesitancy. A genius who could make “Sunrise” does 
not need the handclap of the press or the public as an encourage- 
ment to carry on. No one can appreciate “Sunrise” as well as the 
director of it and to have created such a production must mean a 
satisfaction that criticism cannot detract from and praise cannot add to. 

To Mr. William Fox, the producer, and to Mr. W. R. Sheehan, who 
was in immediate executive control of the production, the whole- 
hearted gratitude of everyone interested in the highest and finest de- 
velopment of the motion picture art must be enthusiastically accorded. 

—MARTIN J. QUIGLEY. 


Albany Theatres Agree to Submit 

All Irish Films to Censor Committee 

(Special to the Herald) 

ALBANY , Sept. 27 . — The motion picture theatres in this city agreed last 
week to a proposition to submit all pictures dealing with the Irish race, to 
a censoring committee. This arrangement resulted from the filing of a pro- 
test with Mayor Thacher. A committee from the A. O. H. in Albany has 
been named to censor all such pictures in the future. 


20 


EXHIBITORS HERALD 


October 1, 1927 


A Statement by Kennedy 

“All rumors and statements to the effect that F B O is or has 
been considering any merger or consolidation with other picture 
companies are incorrect. 

“Nobody has discussed the terms or conditions of any such con- 
solidation with authority from the owners of F B O. My attention, 
and that of the F B O organization, is entirely taken up in making 
and distributing good pictures at prices which will show a profit 
to the exhibitors and to ourselves.” 

JOSEPH P. KENNEDY, 
PRESIDENT. 


“Student Prince” Splendid Film 
But Is Not a “Big Parade” 

Shows Delightful Directorial Touches by Lubitsch But Norma 
Shearer Is Woefully Miscast — Novarro Scores 
By JOHN S. SPARGO 

N EW YORK, Sept. 27. — “The Student Prince,” Metro-Goldwyn-May- 
er’s screen interpretation of the stage play, “Old Heidelberg,” and 
later the operetta, “The Student Prince,” was given its premiere last 
week at the Astor theatre and appears to have settled down for a run of 
comfortable proportions. 


]\ /TUCH of the preliminary advertising 
of this Lubitsch production was 
along the lines of a query as to whether 
it would be given as long a run as “The 
Big Parade,” which it followed into the 
Astor theatre. The answer now is easy. 

“The Student Price is a splendid pic- 
ture, showing many delightful directorial 
touches, beautifully photographed and 
with one exception well acted, but it falls 
far short of any of those attracting and 
gripping things which made “The Big 
Parade” a breaker of all records for long 
runs. 

Norma Shearer Miscast 

The exception referred to is the usually 
charming Norma Shearer who seems 
woefully miscast as Kathi, the daughter 
of the inn-keeper who loves and wins the 
love of the prince. It appears to be a 
grave mistake to dress Miss Shearer in 
a wrapper and put her to work serving 
beer to a lot of Heidelberg students. 

To Ramon Novarro is allotted the part 
of the young prince who is given a year 
at Heidelberg before following his uncle 
to the throne, and he gives all that could 
be asked in the portrayal. Probably in 
no other picture has this handsome 
young favorite of the feminine fans 
looked so refreshingly young and cap- 
tivating as he does in the part of Prince 
Karl. Jean Hersholt, as Dr. Juttner, 
does much by his splendid acting to en- 
hance the entertainment value of the 
production. 

On the whole “The Student Prince” is 
a picture that will please almost any 
audience, but it falls considerably short 


of deserving a classification among the 
“great” pictures of the year. 

Following is the cast: Prince Karl 
Heinrich, Ramon Novarro; Kathi, Norma 
Shearer; Dr. Juttner, Jean Hersholt; 
King Karl VII, Gustav von Seyffertitz; 
Heir Apparent, Philipe de Lacy; Lutz, 
Edgar Norton; Kellerman, Bobby Mack; 
Court Marshal, Edward Connelly; Old 
Ruder, Otis Harlan; Student, John S. 
Peters. 

Continuity was by Hans Kraly, while 
Marian Ainslee and Ruth Commings did 
the titles. 

British Company Will 
Make Production of 
Pilgrim Fathers Story 

Both British and American Direc- 
tors Will Take Part in 
Filming 

( Special to the Herald ) 

LONDON, Sept. 27. — It is announced 
that a new renting organization is to be 
formed for the purpose of distributing 
British Instructional productions. The new 
company will be known as Pro-Patria 
Films, Ltd., and A. E. Bundy will be the 
chairman of the new renting company. 

% S{< 

Anglo-American Subject to be Filmed. 

British Instructional are shortly to com- 
mence a mammoth production, depicting 
the struggles of the Pilgrim Fathers in 
England, of their exile in Holland, and 


their enterprising departure for the New 
Land. It is proposed that an English di- 
rector shall make all the scenes up to the 
landing of the Pilgrims in their new coun- 
try, after which an American director will 
take over. 

* * * 

American Cash for British Pictures. 

Dr. A. H. Giannini of the Bowery and 
East River National Bank, has recently 
financed the British International picture 
in which Betty Balfour and Syd Chaplin 
are at present working. This is bringing 
to a head the growing dissatisfaction felt 
on this side, that while the government is 
prepared to give preference, by means of 
the Films Bill, to the British film, producers 
here must turn to America for money, 
while British bankers sit on their coffers 
in smug complacency. 

H* »t» 

Another British Firm to Produce. 

Ideal Films this week announce their in- 
tention of entering the field of production. 
The first picture will be called “His House 
in Order” and will star Gladys Cooper, and 
Sir Gerald du Maurier. 

* * * 

Pre-release Grousing Among Exhibitors. 

Sussex branch of the Cinematograph Ex- 
hibitors Association last week passed a 
strong resolution calling upon their head 
organization for instant action to control 
pre-releases. This is regarded as the most 
militant section of the movement, and usu- 
ally gives the cue to all other sections to 
rise in arms. 

Don Eddy Is Made 
General Manager 
of Langdon Firm 

(Special to the Herald) 

NEW YORK, Sept. 27.— Don Eddy, di- 
rector of publicity and advertising for 
Harry Langdon, since the comedian joined 
First National, has 
been appointed 
general manager 
of the Harry 
Langdon Corp., 
following the 
resignation of 
William E. Jenner. 

The promotion 
of Eddy to the 
post of general 
manager comes as 
a reward of effici- 
ent service in be- 
half of the inter- 
ests of the First 
National comedian. 

After a thorough 
newspaper training of many years with 
various Hearst publications, Eddy entered 
the publicity field. He was publicity direc- 
tor for Rudolph Valentino for several 
years and up to the time of the actor’ s 
death. He also handled publicity for James 
Cruze during the production of “The Cov- 
ered Wagon.” 

Charles Ray Will Quit 
Screen for the Stage 
Says Hollywood Rumor 

( Special to the Herald) 

HOLLYWOOD, Sept. 27. — Rumors are 
current in Hollywood to the effect that 
Charles Ray is to desert the screen for the 
legitimate field. It is said that a prominent 
theatrical producer in the East has made 
overtures to Charlie to create the leading 
role in a comedy peculiarly fitted to his 
talents and that Charlie, disgusted with the 
attempts of so-called experts to throttle his 
attempts at originality on the screen, is 
seriously considering taking the offer. 


Spoor Takes $150,000 Loss When He 

Discards Third Dimension Picture 

George K. Spoor, president of the Essanay Film Company, with head- 
quarters in Chicago, has just thrown more than $150,000 away. At least that 
is what it amounted to when he decided to junk “The Flagmaker ,” the pic- 
ture that was produced to demonstrate Spoor’s third dimension invention to 
give pictures depth as well as length and breadth. 

“My invention showing the third dimension is too valuable to be introduced 
to the public with an inferior picture,” he is said to have declared. “Produc- 
tion will begin on another picture within a few weeks.” 

Spoor, one of the pioneer film producers, has worked on the invention for 
the last 12 years. 



October 1, 1927 


EXHIBITORS HERALD 


21 


Roxy Theatre 

Sept. 22nd, 1927. 

MR. MARTIN QUIGLEY, 

EXHIBITORS HERALD, 

565 FIFTH A VE., N. Y. C. 

My Dear Mr. Quigley: 

Your editorial in the issue of September 10th, “Exhibitors 
Herald,” is before me and I simply want to say thank you and God 
bless you. 

It was the first really sincere editorial on a policy that was fraught 
with all the bunk, obstacles and misunderstandings that the un- 
thinking person would associate with an enterprise of this kind, 
and after all it is simply psychology, isn’t it? 

I am indeed grateful to you. 

With kindest personal regards, believe me 

Sincerely yours, 

Roxy 

S. L. ROTHAFEL. 

Exhibitors Cash in on Fight 
By Tying up to Radio Chains 

Alhambra at Milwaukee Sets Up Prize Ring in Lobby — Fifty 
St. Louis Houses Broadcast Rounds — Wild 
Enthusiasm at Atlanta Theatres 

Theatres of the country linked up with the radio last Thursday night to 
make of the Dempsey-Tunney fight a moneymaking event at the box office. 

In Chicago, where the exhibitors had been tempted at first to look upon the 
bout as a blow to receipts, they turned to the radio with the result that an- 
nouncement several days earlier in the week that round-by-round broadcasts 
would be provided for patrons proved a big drawing card. 


Four-Reel Fight 
Film Tells Tale 
of Round Seven 

Proably never before has a great event 
been more skillfully photographed than 
that of the Dempsey-Tunney bout in 
Chicago by Goodart Films. It is a well- 
nigh perfect recording of the “fight of 
the century,” and it is doubtful if the pic- 
tures would have been one bit better had 
they been made in the best studio in the 
country. 

Shown in Four Reels 

The entire fight from the first bell to 
the last was photographed — both in slow 
motion and regulation speed. Two large 
steel crow’s nests were erected a short 
distance from the ring for photographing 
the ring classic. There are three reels of 
the actual fight and one reel of the train- 
ing camps. 

The pictures show conclusively that 
Tunney received more than the regula- 
tion ten seconds count when he was 
floored by Dempsey. 

Pathe News Sets Mark 

It has been charged that the referee 
showed unfairness by not sending Tun- 
ney to the opposite corner when Tunney 
floored Dempsey before beginning the 
count on Dempsey. The pictures show 
that this charge is false. 

Pathe News probably broke all records 
for speed the night of the fight. Accord- 
ing to Chicago officials of the company, 
forty minutes after the two contesants 
stepped into the ring people in 25 Chi- 
cago theatres witnessed the occurrence 
on the screen through the Pathe News. 
The films were lowered from the top of 
the stadium by ropes to a motorcycle. 
— ' W. W. 

Company Will Produce 
Negro Films, Newsreels 

(Special to the Herald) 

NEW YORK, Sept. 27.— A new com- 
pany, known as the Famous Artists Cor- 
poration of America, has been organized 
to produce all star negro pictures ex- 
clusively. Features, comedies and news- 
reels will be produced. The newsreels 
will cover events of negro interest all 
oyer the world. Exhibitors of negro 
pictures will be supplied annually with 
six features, 12 comedies and 26 news- 
reels, it is planned. 


Owner of Fight 
Films Arrested 

Arrest of Henry Sonenshine, 
president of Goodart Film Com- 
pany, which made the official fight 
pictures, was one sidelight of the 
bout. He was arrested while load- 
ing five sets of film into an air- 
plane in Chicago. He declared 
the films were intended for ship- 
ment to Canada and not in viola- 
tion of the interstate shipment 
ban. He planned to make a test 
case of it. 

Another sidelight was the 
honeymooning of Rita Stewart, 
M-G-M film player, and Les H. 
Weir, Pathe-De Mille Western di- 
vision manager, at the bout. They 
were married in Chicago, and 
stayed over for the event. 

Newspaper reports told of 
Marion Mack, actress, being lost 
in the West in an airplane in 
which she was bringing greetings 
of the Hollywood film colony to 
Dempsey. 


The following reports from all parts 
of the country show how ingenuity of 
exhibitors made an asset of the sport 
event, through hooking up with the 
chain broadcasts. 

Alhambra at Milwaukee 
Runs Trailer on Returns 

(Special to the Herald) 

MILWAUKEE, Sept. 27. — Every theatre 
on Wisconsin Avenue, Milwaukee’s main 
thoroughfare, had a sign in front announc- 
ing that returns of the Dempsey-Tunney 
fight would be given out on the night of 
the memorable battle, but it remained for 
the Alhambra theatre, Universal’s key 
house in Wisconsin, to steal a march on 
the rest of the procession. 

Two weeks before the fight, a trailer 
announced a radio would be installed, and 
a special amplifying system would carry 
Graham MacNamee’s report of the fight 
direct from the ringside to every seat. 
Result : Every seat in the big theatre was 
occupied, many standing. 

For those few who might not know that 
a fight was going on in Chicago a regular 
prizefight ring had been erected in front 
of the box office, flush with the street. In 
one corner was a lifesize cut of Dempsey, 
in a fighting pose while Tunney, in like 
size and position, stood in the opposite 
corner. A card in the center announced 
that returns were being received “direct 
from the ringside” inside. 

Atlanta Theatres 
Play to Capacity 

(Special to the Herald ) 

ATLANTA. — Theatre managers here 
turned threatened loss into victory Thurs- 
day night when practically every house in 
the city tied in with the national radio 
broadcasting chains and gave their patrons 
the treat of hearing the Dempsey-Tunney 
fight returns. 

Th° Howard de luxe Publix house, had 
a radio backstage and A1 Short, band unit 


show conductor, announced the results, 
round by round ; Loew’s Grand had no 
radio, but kept busy on the telephone and 
likewise announced the result of each 
round. 

Of the smaller houses the following 
rigged up receiving sets : the Cameo, Pal- 
ace, West End, Tenth Street, Ponce de 
Leon, Madison, Fairfax. 

50 St. Louis Houses 
Give Service on Bout 

(Special to the Herald) 

ST. LOUIS, Sept. 27. — The six first run 
houses of St. Louis and most of the neigh- 
borhood and suburban houses gave -their 
audiences round by round accounts of the 
Tunney-Dempsey bout. 

In all about fifty houses in St. Louis 
and environs gave this special service to 
the patrons. 

Returns Pack Houses 
of Upper New York 

(Special to the Herald) 

ALBANY, Sept. 27.— The motion pic- 
ture theatres of Albany, Troy and Sche- 
nectady, were packed to their doors last 
Thursday night when radio returns were 
received from the ringside of the Demp- 
sey-Tunney fight in Chicago. While all 
of the first run houses in these three 
cities, installed radios with loud speaking 
devices for the occasion, even the second 
and third run houses followed suit and 
cashed in. 

Houston’s Theatres 
Beat Competition 

(Special to the Herald) 

HOUSTON, Sept. 27. — Theatres in 
Houston realized a neat sum as a result 
of the Dempsey-Tunney fight. The Met- 
ropolitan, Kirby, Queen, Majestic, Pal- 
ace, Isis, Iris, Texas, and Rialto each 
broadcast the returns, and advertised the 
event for all it was worth. Resultant of 
good newspaper advertising, all the 
shows were jammed Thursday night. 



22 


EXHIBITORS 


HERALD 


October 1, 1927 


FBO Completes 29 of 58 Long 
Features for This Season 

Eleven of the Specials Already Finished — Thirty Short Features Made 
to Date Out of 74 Scheduled 

(Special to the Herald) 

N EW YORK, Sept. 27. — Of the 58 features scheduled by F B O for 
release on its 1927-28 program, the company announces that to date 
29 features have been completed, 9 are in the process of filming and 
20 are still to be made. Of the 74 short features, 30 have been completed 
to date and 44 remain to be made. 


The features are divided as follows: 
Thirty-two Greater Attractions, a 
series of 6 Westerns starring Tom Tyler, 
a series of 7 Westerns starring Bob 
Steele, a series of 7 starring Buzz Bar- 
ton, 13-year-old western star, and a series 
of 6 starring Ranger the dog. 

The following features (29) have al- 
ready been completed: 

“The Great Mail Robbery,” directe'd by George 
B. Seitz, featuring Jeanne Morgan, and Theodore 
von Eltz. This film played to capacity audiences 
at the New York Hippodrome. Release date 
August 15. A Greater Attraction. 

“The Coward,” based on the story by Arthur 
Stringer and directed by Alfred Raboch, with 
Warner Baxter and Sharon Lynn. Released Au- 
gust 21. A Greater Attraction. 

“Not for Publication,” a Ralph Ince produc- 
tion, with Ralph Ince and Jola Mendez in lead- 
ing roles. Release date August 31. A Gre'ater 
Attraction. 

“The Racing Romeo,” with “Red” Grange and 
Jobyna Ralston. A Sam Wood production. Di- 
rected by Sam Wood. A Greater Attraction. 

“Clancy’s Kosher Wedding,” with George Sid- 
ney, directed by Arvid Gilstrom, Broadway run 
at the Hippodrome. Release date Sept. 17. A 
Greater Attraction. 

“In a Moment of Temptation,” based on the 
novel by Laura Jean Libbey, and directe'd by 
Philip Carle, with Charlotte Stevens, Grant With- 
ers, Cornelius Keefe, Marie Walcamp and Kit 
Guard. Release’ date Sept. 18. A Greater At- 
traction. 

“The Gingham Girl,” with Lois Wilson and 
George K. Arthur, based on the famous musical 
comedy success. Directed by David Kirkland. 
Release date Oct. 2. A Greate'r Attraction. 

“Jake the Plumber,” with Jess Devorska and 
Sharon Lynn, and directed by Edward Luddy. 
Release date Oct. 16. A Greater Attraction. 

“Shanghaied,” a Ralph Ince production, directed 
by Ralph Ince, with Ince and Patsy Ruth Miller 
in leading roles. Release date Oct. 19. A Greater 
Attraction. 

“Judgment of the Hills,” a Leo Meehan pro- 
duction, with Frankie Darro and Vircina Valli, 
based on story bj' Larry Evans and directed by 
Leo Meehan. Release date Nov. 6. A Greater 
Attraction. 

“Hook and Ladder No. 9.” based on the story 
by John Moroso, and directed by Harmon 
Weight, with Cornelius Keefe, Edward Heame 
and Dione Ellis. Release date Nov. 13. A 
Greater Attraction. 

“The Harvester,” a Leo Meehan production, 
based on the novel by Gene Stratton-Porter, with 
Orville Caldwell and Natalie Kingston. Release 
date Nov. 23. A Greater Attraction. 

“South Sea Love,” a Ralph Ince production, 
with Patsy Ruth Miller and Lee Shumway. Di- 
rected by Ince. Release date Dec. 10. A Greater 
Attraction. 

“Aflame in the Sky,” directed by J. P. Mc- 
Gowan, with Jack Luden and Sharon Lynn. Re- 
lease date De'c. 18. A Greater Attraction. 

“Little Mickey Grogan,” starring Frankie Darro 
with Jobyna Ralston and directed bv Leo Meehan. 
Release date Jan. 30, 1928. A Greater Attraction. 


“Dead Man’s Curve,” with Douglas Fairbanks, 
Jr., directed by Richard R'osson. Release date 
Jan. 15, 1928. A Greater Attraction. 

“Loves of Ricardo,” with George Beban. Re- 
lease date June 17, 1928. A Greater Attraction. 

“Moon of Israel,” directed by Michael Curtiz, 
with Maria Corda. A gigantic story of the en- 
slavement of the Jews in Egypt and" their rescue 
by way of the Red Sea. A Sascha production. 
Release date June 25, 1928. A Greater Attraction. 

Eleven of the specials have been com- 
pleted, making a total of 29 full lenght 
features completed. These include: 

Three Tylers completed. “The Flying U 
Ranch,” with Tyler and Nora Lane. Directed by 
Robert DeLacy, from a story by B. M. Bower. 
Release date Sept. 4. 

“The Cherokee Kid,” with Tyler and Sharon 
Lynn. Directed by Robert DeLacy. Release 
date Oct. 30. 

“The Desert Pirate.” with Tyler and Duane 
Thompson. Directed by James Dugan. Release 
date Dec. 25. 

Three Bob Steeles completed. “The Mojave 
Kid,” based on story by Oliver Drake and di- 
rected by Robert North Bradbury, with Steele 
and Lillian Gilmore. Release date Sept. 25. 

“The Bandit’s Son,” with Steele and Ann Sheri- 
dan. Directed by Wallace Fox. Release date 
Nov. 20. 

“Driftin’ Sands,” with Ste'ele and directed by 
Wallace Fox. Release date Jan. 1, 1928. 

Three Buzz Bartons completed. “The Boy 
Rider,” based on story by Frank Howard Clark, 
directed by Louis King with Buzz Barton and 
Lorraine Eason. Release date Oct. 23. 

“The Slingshot Kid,” with Buzz Barton and 
directed by Louis King. Release date Dec. 4. 

“Wizard of the Saddle,” with Buzz Barton 
and directed by Frank Howard Clark. Release 
date Jan. 22, 1928. 

Two Rangers completed. “Breed of Courage,” 
based on story by John Twish and directed by 
Howard Mitchell with Sam Nelson and Jeanne 
Morgan in support of Ranger, the dog. Release 
date Aug. 7. 

“Ranger of the North,” starring Ranger, the 
dog, with Hugh Trevor and Lina Basquette in 
support. Based on story by Ewart Adamson and 
directed bv Jerome Storm. Release date Oct. 9. 

Nine FBO films are in process of be- 
ing made. They include. 

‘‘Coney Island,” a Ralph Inc production, with 
Lois Wilson, Lucila Mendez, Rudolph Cameron 
and Ralph Ince in leading roles. Directed bv 
Ralph Ince. Story by Joseph Tefferson O’Neill. 
Release date 1 Jan. 13, 1928. A Greater Attraction. 

“Red Riders of Canada,” which Robert De- 
Lacy is directing, with Patsy Ruth Miller. Story 
was adapted bv Louis Sareckv and Oliver Drake 
from story, “The Pirate's of Muskey,” by William 
Byron Mowery. Release date April 15, 1928. A 
Greater Attraction. 

“Freckles,” based on the famous 9tory bv Gene 
Stratton-Porter and directed by Leo Meehan. 
Release date March 21, 1928. A Greater Attrac- 
tion. 

“Her Summer Hero,” with Swimming, diving 
and other athletic champions headed by Duke 
Kahanamoku and including Clyde Swenson, 


American diving entry in the Olympic Games 
and coach at the Hollywood Athletic Club; Betty 
Blecker, world’s champion woman diver; Clarence 
Pinkton, holding the same title for men; Cleve 
Moore, and others. James Dugan directing. R'e 
lease date Feb. 13, 1928. A Greater Attraction. 

“The Little Buckaroo,” starring Buzz Barton. 
Directed by Louis King. Release date March 11, 
1928. 

“The Renegade,” starring Bob Steele. Release 
date Feb. 19, 1928. 

“When the Law Rides,” starring Tom Tyler. 
Release date Feb. 26, 1928. 

“The Swift Shadow,” starring Ranger the dog. 
Release date Dec. 11, 1927. 

“A Legionnaire in Paris,” with Kit Guard and 
A1 Cooke. FBO rushed a corps of cameramen 
to Paris to shoot authentic scenes of the conven- 
tion, which will be incorporated in the film. Re- 
elase date Dec. 27. A Greate'r Attraction. 

Twenty long features still to be made. 
They include: 

“Wallflowers,” based on the famous novel by 
Temple Bailey. Release date Fe'b. 16, 1928. A 
Greater Attraction. 

“Chicago After Midnight,” will be directed by 
Ralph Ince. Release date March 4, 1928. A 
Greater Attraction. 

“The Little Yellow House,” by Beatrice Bur- 
ton. Ran as a serial in McCall’s. Release date 
April 24, 1928. A Greater Attraction. 

“Skinner’s Big Idea.” Based on story by 
Henry Irving Dodge. Release date May 11, 1928. 
A Greater Attraction. 

“The Devil’s Trade Mark.” Release date May 
28, 1928. A Greater Attration. 

“Beyond London’s Lights.” Release date 
March 18, 1928. A Greater Attraction. 

“Alex the Great.” Based on story by H. C. 
Witwer. Release date May 13, 1928. A Greater 
Attraction. 

“Sally of the Scandals.” Release date July 15, 
1928. A Greater Attraction. 

“Phantom of the Range,” starring Tom Tyler. 
Release date April 22, 1928. 

“Texas Tornado,” starring Tom Tyler. Release 
date June 24, 1928. 

“Breed of the Sunset,” starring Bob Stee'le. 
Release date April 1, 1928. 

“Man in the Range,” starring Bob Steele. Re- 
lease date May 20, 1928. 

Untitled Bob Steele, release date July 8, 1928. 

“The Pinto Kid,” starring Buzz Barton. Re- 
lease date April 29, 1928. 

“The Fighting Redhead,” starring Buzz Barton. 
Release date July 1, 1928. 

“The Bantam Cowboy,”- starring Buzz Barton. 
Release date Aug. 12, 1928. 

Three untitled pictures starring Ranger the dog, 
release Feb. 5, 1928, April 8 and June 10, 1928, 
respectively. 

Of the 74 short features scheduled for 
the 1927-28 program 30 have been com- 
pleted with 44 still to be made. The 30 
completed include the entire series of 
H. C. Witwer’s Beauty Parlor series. 
They follow: 

No. 1. “The Beauty Parlor,” Aug. 3, 1927. 

No. 2. “The Permanent Rave,” Aug. 10, 1927. 

No. 3. “Last Nose of Summers,” Aug. 17, 1927. 

No. 4. “Boys Will Be Girls,” Aug. 24, 1927. 

No. 5. “Helene of Troy, N. Y.,” Aug. 31, 1927. 

No. 6. “Toupay or Not Toupay,” Sept. 7, 
1927. 

No. 7. “Chin He Loved to Lift,” Sept. 14, 
1927. 

No. 8. “Fresh Hair Fiends,” Sept. 21, 1927. 

No. 9. “Peter's Pan,” Sept. 28, 1927. 

No. 10. “The Beloved Rouge,” Oct. 5, 1927. 

No. 11. “New Faces for Old,” Oct. 12, 1927. 

No. 12. “She Troupes to Conquer,” Oct. 19, 
1927. 

Lorraine Eason, Thelma Hill, Kit 
Guard and A1 Cooke play leading roles. 
Arvid Gilstrom and Reggie Morris alter- 
nated in the direction. 

Of the Mickey McGuire series, three 
subjects have been completed. These 
are “Mickey’s Circus,” Sept. 4, 1927; 
“Mickey’s Pals,” Oct. 3, 1927; and 

“Mickey’s Eleven,” Nov. 7, 1927. Nine 
are still to come. Little Mickey Yule 
is starred in the series, which are pro- 
duced by Larry Darmour Productions. 

Three of the Standard Fat Men com- 
edies have been completed. These in- 
clude “Sanders of the Waistline,” Sept. 
11, 1927; “Tanks of the Wabash,” Oct. 
10. 1927 and “Fleshy Devils,” Nov. 14, 
1927. ' Nine more to come. The Stand- 
ard Fat Men comedies are produced by 
Standard Cinema Corporation and fea- 
ture “Fat” Karr, “Tiny” Alexander and 
“Fatty” Ross. 

Twelve Newslaffs have been completed 
by Bill Nolan. Fourteen more to come. 

Twelve Komedies, starring A1 Cooke, 
are to be made. 


Dallas Blue Laws Aimed at Carnivals ; 

Aid Theatres , Close Circuses Sunday 

(Special to the Herald) 

DALLAS, Sept. 27. — The first action concurrent of the recently enacted 
Sunday Blue Law in Dallas resulted in the cancellation of the showing in this 
city of the A1 G. Barnes and the Sells-Floto Circuses on Sunday. The 
Barnes circus was booked for only one day, but the Sells-Floto Circus had a 
two day stand — Sunday and Monday. As a result of the action taken by the 
city commission, both circuses laid over idle in Dallas on Sunday, with 
crowds visiting the circus grounds to view the animals. If the Sunday 
showing had not been stopped it would have marked the first time in the 
history of Dallas that two of these tent attractions have played on the same 
day. 

The Dallas Blue Laws were enacted for experimental purposes, and are 
enforced through recommendation of the city commission. They do not 
affect local theatres and amusements, but chiefly road shows and carnivals, 
and will benefit more than hurt the local houses. 


October 1, 1927 


EXHIBITORS HERALD 


23 



MAP OF DES MOINES THEATRES. In the circle are the two outstanding 
motion picture houses, the Des Moines and the Capitol. The distances on the 
map are figured from this circle. 


Des Moines Not Overseated; 
Razing Two Theatres Helps 

Paii’ of Downtown Houses Make Way for Business Block — 
Publix Playhouses Concentrated Under 
Management of A. H. Blank 

(Special to the Herald) 

DES MOINES, Sept. 27. — This city is not overseated as far as motion 
picture theatres are concerned. That is the consensus of managers, a sur- 
vey of the Des Moines situation shows. 

Two Theatres Recently Razed 

One factor which has tended to keep the city from the saturation point 
is the tearing down of two theatres within the past two months to make 
way for a business block. These theatres, both downtown, were the Royal, 
showing second-runs, and the Majestic, which showed pictures in connec- 
tion with its vaudeville. 


Suit Is Filed to 
Prevent Closing 
Theatre Sunday 

(Special to the Herald) 

NOBLESVILLE, IND., Sept. 27.— 
Maurice Bernheimer of Crawfordsville, 
Ind., has filed a suit in the circuit court at 
Noblesville, Ind., asking a restraining order 
to prevent officials of that county seat from 
interfering with the operation of Sunday 
moving picture shows there. Bernheimer 
says he has leased the Opera House in 
Noblesville, for Sundays only and that it is 
operated under a different management 
during the week. Free shows on Sunday 
have been given for several weeks with a 
view of creating a demand for them so an 
admission may be charged, it is said. There 
is a city ordinance now thirty years old, 
which prohibits Sunday shows for pay. 

The trial of Frank Parish, owner of the 
Comus theatre, Milford, Ind., charged with 
violating Indiana’s blue laws, has been set 
for Oct. 13. 

Consolidated Studies 
Every Angle of Care 
And Handling of Films 

(Special to theHerald) 

NEW YORK, Sept. 27.— The han- 
dling of prints after they leave the plant, 
in the projection rooms of exchanges 
and theatres has such an important bear- 
ing on the preservation of films, the 
Consolidated Film Industries, Inc., has 
endeavored to foster the best possible 
conditions and the use of the best pos- 
sible methods. 

Careful study of lighting conditions in 
theatres, the character of the screen, the 
length of the throw, the kind of lamps 
used — all these also have such an im- 
portant bearing on the screen quality of 
a picture that Consolidated is trying to 
increase the general knowledge of the 
best practice in these matters so that 
they will not spoil the results that could 
be obtained from well made prints. 
Every factor that goes into the furnish- 
ing of perfect films to the industry has 
been given careful study and research by 
Consolidated. 

Canadian Film Boards 
Hold Annual Elections 

(Special to the Herald) 

MONTREAL, Sept. 27.— Film Boards of 
Trade in several cities of Canada have held 
their annual election of officers and, in a 
majority of instances, the officials have been 
re-elected. 

At Montreal, Quebec, the Board has elected 
officers as follows: president, E. H. Wells, FBO; 
vicepresident, Frank Le'duc, Canadian Universal; 
secretary, Maurice Davis, Regal Films, Ltd., exe- 
cutive secretary, Miss M. Mason. The elections 
at Calgary, Alberta, resulted as follows: Presi- 
dent, H. Cass, Regal Films, Ltd. ; vicepresident, 

E. H. Teel, First National; secretary-treasurer, 

F. Fisher, Canadian Educational; executive sec- 
retary, J. A. H. Millican. 

Elections at Toronto were: President, 
Frank Myers, Warner Bros.; vicepresident, 
Barney D. Murphy, FBO of Canada, Ltd. ; 
secretary-treasurer, Harry Law, Canadian 
Universal. 


M’G-M Chooses Alberta 

(Special to the Herald) 

HOLLYWOOD, Sept, 27.— Director 
Harry Beaumont completed the casting of 
his new unnamed film for M-G-M last 
week with the selection of Alberta Vaughn. 
She supports Ramon Novarro. It is a story 
of Russian nobility and will probably run 
into the class of $250,000 pictures. 


There is a concentration of Publix 
theatres. The Capitol and the Des 
Moines, the leading theatres, are both 
under management of A. H. Blank and 
are Publix houses. The Strand, Garden 
and Palace, under the same manage- 
ment, are approximately a block and a 
half away. The Family and the Casino 
are within a block and a half of the cen- 
ter also. 

Grand, Amuzu on Eastside 

On the Eastside are the Grand and 
Amuzu, both showing second runs, with 
the Grand showing a better type than 
the Amuzu. The latter most frequently 
shows Westerns. 

Farther out, three miles from the cen- 
ter, is a neighborhood house on East 
Grand avenue and four miles out an- 
other neighborhood house on East Wal- 
nut. 


To the North is the Hiland, showing 
second runs and first runs once in a 
while. Out in Beaverdale is the Gem, 
with its popular neighborhood type pic- 
tures and second runs. 

Shrine Temple Equipped 

On the map are charted the Princess 
and the Berchel where roadshow motion 
pictures are often presented. The Prin- 
cess supports a stock company during 
the winter season. The Berchel is a 
“legit” house frequently bringing big 
pictures. 

The Shrine Temple is shown because 
it has been equipped with the latest type 
of motion picture apparatus and may 
bring big pictures later. 

The Orpheum shows pictures with the 
vaudeville, and the Garrick once in a 
while shows a picture, although it is giv- 
ing Mutual burlesque now. 


Double Feature Bill Is Boomerang 
to Small Neighborhood Toronto Exhibitors 

(Special to the Herald) 

TORONTO , Sept. 27. — Some months ago local exhibitors here were urged 
to discard the policy of presenting two full-length features on a bill, but the 
small independent owners demurred, claiming that the double-feature bill was 
their chief weapon against the larger suburban houses. 

Now the shoe is on the other foot and the double-feature bill is proving a 
boomerang to the small exhibitors, as the large suburban theatres of Famous 
Players Canadian Corp., of which there are some 15, are presenting double- 
feature bills with one or two exceptions. These houses have met the small 
independents at their own game. The double-feature bill is now common 
throughout the city, with the exception of the downtown theatres. 


24 


EXHIBITORS HERALD 


October 1, 1927 


Re-Takes 


Hollywood Greets Lindbergh 
With Marion Davies Hostess 

Executives , Directors and Stars Attend Studio Breakfast — Walter 
Greene Enters Production Field 
By RAY MURRAY 

H OLLYWOOD, Sept. 27. — Lindbergh Day was properly celebrated 
last Tuesday when the Colonel paid Los Angeles a brief visit on 
his nationwide tour. He was the breakfast guest of Marion Davies 
at the M-G-M studios where he sat down with more than two dozen pic- 
ture stars, producers and directors. Following his coffee and waffles, 
Colonel Lindbergh was escorted through the studio and was photographed 
with several celebrities. 


A MONG those present as breakfast 
guests were Ramon Novarro, Ralph 
Forbes, Norma Shearer, Rene Adoree, 
John Gilbert, Karl Dane, William 
Haines, Marceline Day, Bert Roach, Lon 
Chaney, Greta Garbo, Aileen Pringle, 
Lew Cody. The directors present were 
King Vidor, Robert Z. Leonard, Sam 
Wood, Monta Bell, John McCarthy, 
Clarence Brown and Jack Conway. The 
executives who attended were Louis B. 
Mayer, Irving Thalberg, Harry Rapf, 
Hunt Stromberg, Bernard Hyman, E. J. 
Mannix and William Randolph Hearst. 

E. B. Hatrick of the Hearst news reel 
enterprises and Victor Watson of the 
Hearst Newspaper syndicate were also 
present. Immediately after the break- 
fast Colonel Lindbergh left for Vail 
Field, where he took off for San Diego 
in “The Spirit of St. Louis.” 

* * * * 

Twenty-two members of a small in- 
dependent motion picture company 
were stricken ill on Tuesday while on 
location at San Gabriel after eating 
food from lunch boxes. Seven of the 
company were rushed to Alhambra 
hospital where it was revealed that 
arsenic solution, which had been 
sprayed on the apples eaten by the 
group, was the cause of their illness. 
After 24 hours of treatment, all were 
reported out of danger. 

* * * 

The New Tower theatre at Eighth and 
Broadway, which wil 1 be a United Art- 
ists first-run house, will be opened Octo- 
ber 12. Plans are being completed for an 
elaborate presentation and a large or- 
chestra will augment the pictures. 

* * * 

Walter Greene in Production 

Walter Greene, former vice-president 
of Paramount, has leased space at Tec- 
Art Studios and is entering the produc- 
tion field. The first picture he will pro- 
duce is “White Lights,” an original story 
by Howard Estabrook, well known scen- 
arist, writer and director. This is the 
first of a series of big productions to 
be made under the Greene banner. 


Laemrnle Spikes Merger Talk 

Beno Rubel, executive assistant to Carl 
Laemrnle, received a cable from Ger- 
many, where the president of Universal 
is at present, spiking the rumor current 
in Hollywmod that Universal, F B O and 
First National are to combine. Local 
officers of all three companies say they 
have no confirmation of merger plans, 
although several local papers persist in 
printing the story. 

* * * 

Jesse J. Goldburg, producing First Di- 
vision Pictures for Chadwick, expects to 
leave for Europe soon to complete ar- 
rangements for producing and exhibiting 
First Division Pictures abroad. 

* * * 

Landy and Bride in Canada 

George Landy, publicity director for 
First National, and his bride, Kathryn 
McGuire, are enjoying an extensive wed- 
ding tour through Canada. They left, 
following their wedding last Sunday, by 
automobile for Vancouver, B. C. 

* * * 

Alfred Hustwick, who was with Para- 
mount for eight years as film editor and 
title writer, and who resigned last March 
because of illness, has returned to the 
freelance field, having fully recovered 
from a serious operation. 

* * 

Reverend Neal Dodd, pastor of Hol- 
lywood’s motion picture church, while 
working on the set of “Baby Mine” 
at M-G-M Studios was called upon to 
perform a marriage ceremony on the 
set for F. Hugh Herbert, M-G-M 
scenarist, and Aileen LaV erne Ap- 
pleby, secretary to Mr. Herbert. The 
wedding march was played by the 
studio orchestra and the usual ring 
ceremony was used. 

* * * 

Patsy Ruth Miller, who was taken ill 
high up in the Sierra Mountains while 
on location with Bob DeLacy directing 
“Red Riders of Canada,” has fully re- 
covered and returned to the studio last 
Wednesday. DeLacy will take the re- 
mainder of the exterior shots at Lake 
Arrowhead next week. 

* * * 

Logue in New “U” Agreement 

Charles Logue, film supervisor, will not 
leave Universal pictures on October 1. 
He has entered into a new agreement to 
stay with them until the screen story for 
“Fallen Angels” is completed. Logue is 
now collaborating with Director Edward 
Laemrnle on the script. 

* * * 

The Writers Club staged four playlets 
last Friday and Saturday, the first of the 
new season. The one-act plays presented 
were as follows: “U. S. A.,” by Roland 
Bottomley, with Belle Bennett, Claude 
King, Marcelle Corday and Lois Moran; 
“The Wonderful Son,” a Barrington 

Gates play with Zelda Sears, Sidney 

Bracy and Jessie Arnold; “Cupboard 


W ELL, now that the big fight is over 
most everyone has gone back to work 
to make up for lost time and lost bets. 
The breakbeams will be full of fight fans 
reurning home with empty purses for a 
while. 

* * * 

I understand big-hearted Tex Rickard 
organized relief expeditions after the fight 
to find those poor souls lost in the $5 seat 
sections. 

% sjc 

The exicitement isn’t all over, however, 
in Hollywood. Tom Mix bet an actor 
friend he’d carry him to a swell restaurant 
on his back if Dempsey didn’t win. So it 
looks as though Tom has some job on his 
hands, as the actor weighs close to 200. 

* * * 

Tack ought to give Tom some of that 
$480,000 he got for his 39 minutes work. 
’Twould sort of make the walk down 
Hollywood boulevard easier. 

s}: % 

T his Is T errible 

Tex Rickard ought to figure out some 
way to collect $40 apiece from all the 
Lindbergh fans whenever he lands in a 
town. He’s playing to awful crowds and 
giving the show away. 

Hi 5ji ^ 

Bargains! 

I see one film company is going to sell 
its films in department stores. You can 
get a fairlv good short subject for $2 and 
a nice, slightly scratched five-reeler for 
$7.50. The wife will probably come home 
any day now with a complete show under 
her arm. 

* * =K 

I'll Bet It Was 

Bob McGowan, “Our Gang” director, 
saw the Tunney-Dempsey bout from the 
698th row. He said it was very funny. 

Jji * % 

Clever Gertrude 

Gertrude Astor says she has opened a 
drawing account with a dentist. 

* * * 

Easy Job 

The ideal press agent job would be to 
publicize Col. Lindbergh. Most any paper 
will print something about him and you 
wouldn’t have to worry about thinking up 
stunts for him to do. 

* * * 

’Raw for Sid 

Sid Grauman was made a captain of 
160th Regiment, Home Guards, last week, 
so if we have another war we’ll have plenty 
of prologues at the front. 

* * * 

Famous Last Words 

“You should have followed up the K.O. 
in the 7th, Jack.” 

^ 

Yes, we bet on Dempsey, too. 

R. M. 


Love,” presenting Lilyan Tashman and 
Matt Moore and produced under the 
direction of Sidney Olcott, and “Casual- 
ties,” a new play by Martin Flavin, pre- 
sented with Robt. Ober, Doris Lloyd and 
Walter Long. 

* * * 

Rebuild Boston Post Road 

First National studios had to rebuild 
Boston Post Road, that famous thor- 
oughfare running between New York and 
the back bay country for Jack Mulhall’s 
new picture, “Man Crazy.” It had to be 
rebuilt at the Burbank studios and Jack 
may be seen driving a wicked yellow 
truck up and down the Road almost 
daily for scenes for the picture. 


He Feeds Actors; 

Moves to Hollywood 

(Special to the Herald) 

HOLLYWOOD, Sept. 27.— The 
Anderson Boarding Supply Com- 
pany, official grub and lodging 
company of all him studios, has 
moved from its quarters in down- 
town Los Angeles to Hollywood. 
W. L. Anderson, head of the hrm, 
has built a large building at 
Me Adam and Santa Monica for 
offices and warehouse, increasing 
his space about 10 times what it 
was previously. 



October 1, 1927 EXHIBITORS HERALD 25 


Film News 

PICTORIAL SECTION 

Stories Told 

in 

Pictures 

of Exhibitors Herald 

Issue of October 1 

by 

the Camera 


First Exhibitors Named to Trade Practice Conference 



GLENN A. CROSS, one of the 
Michigan choices, has been 
president of the State M.P.T.O. 
He operates five theatres in 
Battle Creek. 


FRANK J. REMBUSCH of Indi- 
ana operates more than five 
theatres and has been state 
president. C. R. Metzger is the 
other Indiana selection. 


C. M. STRINGHAM of Ogden, 
Utah, president of the state or- 
ganization, will sit in. The other 
Utah exhibitor chosen is John J. 
Gillette of Tooele. 


JAMES C. RITTER of the Riv- 
ola theatre at Detroit will be 
one of Michigan’s two voting 
exhibitors. He also was form- 
erly Michigan president. 



We hope Louise Brooks won’t have to make use of the 
instructions in parachute jumping which are being given 
her by H. J. Schoettner, jumper extraordinaire of the 
United States Navy. Miss Brooks is just about to go up in 
Paramount’s “Now We’re in the Air.” 


As the London cabby spends his vacation riding in a cab, so 
Colleen Moore (middle) visits another set when she has a 
rest. Here she is with Maria Corda (left) of First National’s 
“The Private Life of Helen of Troy,” and Alice White, who 
also has a role in the production. 







26 


EXHIBITORS HERALD 


October 1, 1927 



One of the best things about taking scenes for any production is the rest between 
scenes. Mervyn Leroy, young director of “No Place to Go,” goes over the script 
with Mary Astor. And, indeed, what other place is there to go when Miss Astor’s 
charm is present. This was during the shooting of desert scenes. Sorry we had 
to cut the brand new “M. L.” off the megaphone. 


They called this the smallest-ever pho- 
nograph. We won’t dispute it. Di- 
rector Sam Wood is showing Marion 
Davies the “prop” for M-G-M’s “The 
Fair Coed.” 



If Richard Tucker drops that square of sugar it’ll be tough 

for Carmel Myers’ gown if the cup is full. Director Tom 

Terriss joins in the Boston tea party (“Boston” meaning 
half tea, half water) between scenes of Gotham’s “The Girl 
from Rio.” 


“And make it snappy!” That might be what Babe Ruth 
might be telling Harold Lloyd here. The point is, how- 
ever, that Harold Lloyd has signed the Behemoth of Swat- 
tery to play a role in the Paramount comedian’s latest 
feature. 



Orchard Street in New York’s unparalleled Ghetto, where curbstone merchants’ wares are so profuse as almost to crowd out 
humans, is photographed “as is” for scenes of Warner Brothers’ “The Jazz Singer,” starring Al Jolson. The picture has 

been completed and Jolson celebrated by attending the Tunney-Dempsey festivities or rites, if you picked the loser in 

Chicago. The singing blackface comedian came from the West with a part of the Hollywood contingent to the fisticuffs of 
the heavyweights. 





October 1, 1927 


EXHIBITORS HERALD 


27 



Alice Adair, chosen for the role of 
Aphrodite in First National’s “The 
Private Life of Helen of Troy,” is 
congratulated by James R. Quirk of 
Photoplay. 


With Chicago packed with studio folk and the “Battle of the Century” only a 
few hours away as this is written, we simply had to have some gore on these 
pages. Mickey (himself) McGuire wins the belt with the belt depicted herewith 
in the fourth of the comedy series for F B O. “Mickey’s Fight” is the title. And 
o-o-o-o-h, how tough that Mickey (himself) is! 



“Three little kittens had lost their mittens,” but they don’t 
care because they get a glad hand from Barbara Worth, 
Universal featured player. Of course, if those claws were 
older the tabbyettes wouldn’t be “on location,” as in this 
case. 


Monte Blue of Warner Brothers plays host to Big Bill Thomp- 
son, mayor of Chicago, at Los Angeles on his flood preven- 
tion tour. Here are, left to right, Monte Blue, William Hale 
Thompson, A1 Jolson and George E. Cryer, mayor of Los 
Angeles. 



Expert marksmen these. They don’t shoot to “kill” but rather to get the most possible out of a scene. The initiation ban- 
quet of the American Society of Cinematographers brought together a decidedly representative group of motion picture cam- 
eramen at the Chamber of Commerce Auditorium in Los Angeles. The 130 cameramen who had recently joined the 
organization were honor guests at the dinner. Daniel B. Clark, president of the A. S. C., presided over the initiation pro- 
ceedings and did a good job of it. 



28 


EXHIBITORS HERALD 


October 1, 1927 



The little lady on the left is one of the mourners over Jack Dempsey’s failure to 
win back the heavyweight championship. She is Ann Seeman Marin, 5-year-old 
daughter of Ned Marin, First National production executive. Ann and her little 
friend were photographed cavorting on the beach at Santa Monica, Cal., with 
Dempsey before he left for Chicago for the bout. 

N.Y.SeesNews Reels’FightFilm; 
Rails at U. S. Shipment Halter 

Lichtmon Calls Meeting of Motion Picture Club — Site for Home Con- 
sidered — McGuirk Insured for Million 
By JOHN S. SPARGO 

N EW YORK, Sept. 27. — Everybody and his brother deserted the film 
district here for the big fight, and everybody in the news reel busi- 
ness and his cameramen stole the fight pictures. Despite all pre- 
cautions on the part of Tex Rickard and the Goodart Pictures, Inc., which 
latter had the “exclusive” rights to the fight pictures, the only news reel to 
miss out on the “stealing” was the Fox News, which didn’t want ’em any- 
way so didn’t go after ’em. 


N EWS REELS arriving here on Fri- 
day contained all that the silly In- 
terstate commerce law permits being 
taken from one state to another, and a 
lot that is not permitted. 

One news reel company, the name of 
which is ommitted for obvious reasons, 
about noon Friday projected the entire 
seventh round for the edification of its 
officials and a favored few invited 
friends. Of course the news reels, as 
presented in the theatres, showed only 
the fight pictures “as far as permitted by 
federal law.” 

This does not permit of showing blows 
being struck by the fighters, but appar- 
ently does not apply to a picture of 
Tunney on the floor in that almost fatal 
seventh, with the referee counting over 
him. 

And by the way, these pictures should 
settle in the minds of all except Man- 
ager Leo Flynn the fact that Tunney 
at no time was in danger of being 
counted out. While the count is going 
on, the pictures show Tunney was on 
his knee, one hand on the middle rope, 
ready to bound to his feet and get into 
action at any time he pleased. That he 
took all the time allowed and got to his 
feet at the count of nine shows his clear 
headedness, and the way he fought after 
getting into action again further demon- 
strates this. 

Whether he was on the floor nine or 
fourteen seconds doesn’t make any dif- 
ference at all according to the pictures, 
which show that the Dempsey claim of 
Tunney being knocked out is a lot of 
Leo Flynn bunk. 


And those knowing the redoubtable 
Leo know that he is always there with 
an alibi. There never was a Flynn fight 
lost from the Flynn viewpoint, with the 
possible exception of one, and here’s 
how on that: 

A number of years ago the writer of 
this was a sporting editor devoting most 
of his effort to boxing matters. Flynn 
had been on a long Western barnstorm- 
ing trip with a fighter named Kid Al- 
berts. On his return Leo dropped into 
the sporting department for a chat. 

“How did you do on your Western 
trip?” he was asked. 

“Pretty well,” replied Leo. “We had 
nine fights on the trip. We win eight 
and he loses one.” 

* * * 

Liehtman Calls Club Meeting 

A meeting of the organizers and char- 
ter members of the Motion Picture Club 
of New York has been called for tomor- 
row evening by its temporary president, 
A1 Liehtman. It is expected that con- 
sideration will be given to the selection 
of a home for the club. The commit- 
tee having the hunt for a site in charge 
has several propositions to lay before 
the main body. 

It is unlikely that a site will be se- 
lected at this meeting as the matter must 
necessarily be held in abeyance until the 
club’s charter is issued and permanent 
organization effected. It is hoped that 
the charter will arrive from Albany in 
time for the meeting tomorrow night. 
Another matter that will likely be settled 
tomorrow night is the matter of closing 
the time for charter memberships. 


One of the sites under consideration 
by the committee, and which will be 
among those to be considered at the 
meeting, is is the Bond Building, at 46th 
and Broadway. There the committee 
has found an entire floor available which 
could be converted almost ideally for 
club purposes. With this is a proposi- 
tion for the serving of meals in the 
club rooms by the Twin Oaks restaurant, 
located in the same building. 

* * * 

McGuirk Insured for Million 

John J. McGuirk, president of the 

Stanley Company of America and until 
recently president of First National Pic- 
tures, Inc., last week joined the ranks 
of heavily insured business executives 
when the Stanley company placed 

$1,000,000 insurance on his life. 

* * * 

Educational Pictures, Inc., organized 
Feb. 14, 1927, reports net earnings from 
such date to the close of its fiscal year, 
June 30, 1927, of $270,117 available for 
dividends. Combined net earnings, avail- 
able for dividends, of the businesses ac- 
quired by the company at organization 
for the year ending June 30, 1927, were 
$735,737 after deducting minority inter- 
ests, compared with $748,183 for the pre- 
vious fiscal year. 

E. W. Hammons, president of the 
company, reports current business as 
being very satisfactory. 

* * * 

A. Pam Blumenthal, president of the 
Stanley Advertising Company, Indus- 
trial Division of the Stanley Company 
of America, has just returned from a 
three-months trip in Europe, observing 
business and film conditions for 1928. 

As a result of his negotations, the 
company is contemplating a tieup with 
a French company, in the very near 
future, which will spread the American 
type of romance-in-industry films all 
over Europe. 

During the last twelve months, the 
Stanley Advertising Company, reports 
Mr. Blumenthal, has produced and dis- 
tributed 22 complete industrial films, 
from one to five reels in length for some 
of the largest industries in America. 

* * * 

Fred Quimbv, short subject salesman- 
ager for Metro-Goldwyn-Mayer, who 
has been making a tour of exchange 
centers throughout the Middle-Western 
states, is expected back in New York 
this week. 

5k * * 

Better Business Luncheon 

In connection with the annual confer- 
ence now in session here, participated 
in by the managers of the forty-three 
Better Business Bureaus of the coun- 
try, an informal luncheon was tendered 
to the bureau managers at the Prince- 
ton Club last Tuesday by J. Homer 
Platten, treasurer of the M. P. P. D. A., 
by way of indicating the appreciation of 
the motion picture industry for the co- 
operation being given by the bureaus in 
protecting the good will of exhibitors, 
producers and distributors by preventing 
fraud and untruthful advertising. 

Edward L. Greene, general manager 
of the National Better Business Bureau 
of New York City, speaking for those 
present at the luncheon, expressed their 
satisfaction with the helpful attitude of 
the organized motion picture industry in 
the fraud prevention work which is a 
major problem in all other large indus- 
tries and pledged the fullest assistance 
of the various bureaus along these lines. 
* * * 

John Stapleton, manager of distribu- 
tion for the Sentry Safety Control Cor- 
poration, returned to his offices at 1560 
Broadway this week after a period of 
convalescence at Polyclinic Hospital. 


October 1, 1927 


EXHIBITORS HERALD 


29 


Edyth Totten Theatre Opens 
As Picture House; New Policy 

Popular Stage Actress Devotes “Perfect Playhouse” in New 
York to Films — Vilma Banky’s Last French 
Production Makes U. S. Bow 

(Special to the Herald) 

NEW YORK, Sept. 27 . — The Edyth Totten theatre, on West Forty- 
eighth street, opened as a picture theatre last week with the first showing 
in America of the last picture made by the present Hollywood star, Vilma 
Banky, when she was still a French favorite. It is said that it was this 
picture — “The Lady From Paris” — that served her so .well that it brought 
her a flattering offer from the United States which she accepted, to her 
subsequent satisfaction and that of her employers and screen admirers. 

Cozy, Delightful Playhouse 

The Edyth Totten theatre is a cozy and delightful little playhouse with 
a seating capacity of 299. It was opened last season for the first time, and 
it is claimed by Edyth Totten, through whose efforts it was built, to be 
the most perfect playhouse in the United States. 


Chicago Theatres 
Happy at Close of 
Daylight Saving 

When daylight saving time came to 
an end in Chicago Sunday, Chicago the- 
atre people breathed a sigh of relief. 
Although the extra hour of daylight is 
popular with a majority of Chicago citi- 
zens, it enjoys no love from theatres. 
For some reason it is hard to get people 
to go to theatres before dark, and the 
extra hour allows people to get out in 
the open which they do rather than go 
to theatres. 

FB O Photographs 
Paris Convention 
For Use in Film 

(Special to the Herald) 

NEW YORK, Sept. 27.— To get shots 
for the picture, “A Legionnaire in Paris,” 
F B O rushed a corps of cameramen to 
Paris on the Leviathan. Cameramen 
were stationed along the entire line of 
march and shots of all important digni- 
taries were obtained. 

The story was written by Louis 
Sarecky and is being directed by Arvid 
Gilstrom. A1 Cooke and Kit Guard will 
enact the leading roles in the picture. 
A large amount of exploitation is being 
planned for the picture. 

( Special to the Herald) 

NEW YORK, Sept. 27. — A seaplane 
Sunday night aided in bringing to Broad- 
way theatres the first motion pictures of 
the American Legion parade in Paris 
last Monday. The films were trans- 
ferred to the plane from the Liner Levi- 
athan when the latter was 100 miles out 
from the American shore. 

City Attorney Closes 
1 Theatre , Another 9 s 
Balcony ; Fire Hazards 

(Special to the Herald) 

MADISON, WIS., Sept. 27.— A legal 
battle is anticipated as the result of the 
closing of the Madison theatre and the 
balcony of the Majestic theatre, Sat., Sept. 
17, by City Attorney Frank Jenks at the 
request of Building Commissioner Gordon 
FT. Nelson. Both theatres are operated by 
Fischer Theatres, Inc., and according to 
the building commissioner, the exits of the 
theatres are not built according to city and 
state laws. 


Tiffany Completes 3 

Pictures for 1927-28 

( Special to the Herald ) 

NEW YORK, Sept. 2 7.- — Tiffany Produc- 
tions has announced the completion of three 
of the 24 feature pictures to be delivered 
by the company this season. The first is 
‘‘The Girl From Gay Paree,” and the other 
two are “Women’s Wear” and “Once and 
Forever,” starring Patsy Ruth Miller. 

Columbia Appoints 

Kelly as Manager 

( Special to the Herald ) 

LOS ANGELES, Sept. 27. — Columbia 
Film Exchanges, Inc., recently formed dis- 
tributing organization of Columbia Pictures 
for the Pacific Coast, has announced the 
appointment of William B. Kelly as branch 
manager at Seattle. 


Its acoustic qualities, particularly, are 
said to be as nearly perfect as can be, 
and that fact instilled the first idea of 
making a feature of the music program 
which, just now, consists of a recently 
installed Kilgen theatre organ, a replica 
of one that was recently placed in the 
chapel to St. Patrick’s Cathedral, and 
“Eppy” is the genius who was for so 
long a time the brilliant organist at the 
Rivoli theatre. 

Was Standby of Frohman 

Edyth Totten, after whom the little 
theatre is named, is better known on the 
dramatic stage, and in New York club 
life, than she is in pictures, but this 
handicap will soon be remedied. Miss 
Totten was a wellknown and popular 
actress for many years, having been a 
standby of the late Charles Frohman. 
She was usually found in the plays pro- 
duced by that fine theatrical manager. 
Then Miss Totten became a playwright 
herself, and unlike so many playwrights 
her plays were successfully and profit- 
ably produced. 

A few years ago she became active in 
club affairs in New York, particularly 
women’s club affairs. She was president 
of the New Yorkers, and a few years ago 
organized, launched and since has di- 
rected chiefly the policy of Drama- 
Comedy, a club of women interested in 
music and the drama which numbers 
more than 5,000 members in and about 
New York. 

Organizes Theatre Parties 

Miss Totten plans the social affairs, 
arranges and directs the programs, and 
organizes the large theatre parties that 
regularly visit the most successful plays 
in and about Broadway. So keenly in- 
terested are the members of this active 
club in theatrical affairs, that they fell 
in with Miss Totten’s own ideas about 
erecting a theatre where good plays 


might be produced. Everything was set 
for this promotion, and the theatre be- 
came a reality. 

The cornerstone was laid less than 
two years ago. An Episcopal minister, 
a Catholic priest and a Jewish rabbi 
officiated, and when the theatre was 
completed — it represented an investment 
of more than $400,000 — it was pro- 
nounced perfect in every respect save 
one — with a membership of 5,000 it was 
not easy to fit them into a 299-seat 
theatre. ^ 

Got Ideas Overseas 

However, it was a recent visit of Miss 
Totten to London, Paris, Berlin and 
other Continental cities that brought 
about the change in policy of the theatre 
from a dramatic to a motion picture 
house. Miss Totten saw beautiful films 
in the European vaults, films that ought 
to be seen. 

She learned that they were not “com- 
mercial,” which probably was intended 
to mean that they did not represent that 
class of film that could be widely ex- 
ploited. But Miss Totten argued, why 
deny it to those to whom it would ap- 
peal? There was no answer, and then 
and there was born the determination 
to answer it herself. She returned to 
New York less than four weeks ago, 
arranged to cancel the dramatic book- 
ings of her house and started a day and 
night shift to readjust the theatre to 
its new policy. 

To Pick Best European Films 

Miss Totten has appointed a special 
representative to view and select the 
best European films suited to this the- 
atre. The first film chosen was rather 
in compliment to Vilma Banky than 
otherwise, but she assures us that from 
this time on she will be able to exhibit 
the best that is made in Europe, with 
some notable re-views of American 
classics. 


Motion Pictures to Teach Surgery, 

Medicine Are Now Reality, Says Hays 

(Special to the Herald) 

NEW YORK, Sept. 27. — Motion pictures to teach surgery and medicine 
have become a reality, according to an announcement made today by Will 
H. Hayes, president of the Motion Picture Producers and Distributors of 
America, Inc. The first two of an extensive series that is being produced 
by the Eastman Kodak Company for the American College of Surgeons will 
be shown at the annual meeting of that body in Detroit, October 3 to 7, 
inclusive. 

This series of pictures will be made available, through sale or rental, for 
doctors, hospitals and nurses throughout the world. Surgeons in out of the 
way localities may rent pictures showing operations of masters. 


30 


EXHIBITORS HERALD 


October 1, 1927 


Exhibitors Herald Production 


This Production Directory 
will be published weekly in 
the Herald, with an ampli- 
fied form appearing monthly 
in The Studio. 


Directory 

A Valuable Resume of Production Activities 


C]J Through Herald’s Produc- 
tion Directory entire motion 
picture industry may keep 
in constant touch with vital 
subject of production. 


California Studio 


STORY DIRECTOR CHIEF BRAND STARTING 

. PLAYERS NAME DATE 


“Hollywood Frank Mattison Ben Turpin Sanford Prods. Sept. 20 

Dressmaker” 

“The Ghost Ben Cohen All Star Bud Barsky Sept. 22 

Ship” 


Charles Chaplin Studio 

“The Circus” Harry Crocker Charles Chaplin United Artists Jan. 1926 

Merna Kennedy 


Columbia Pictures Corporation 

“The Tigress” Geo. B. Seitz Jack Holt “Perfect 30” Sept. 16 

Dorothy Revier 


De Mille Studio 

“Chicago” Frank Urson Phyllis Haver Sept. 20 

Victor Varconi 

“My Friend E. Mason Franklin Pang- 

From India” Hopper born Sept. 6 

“The Leopard Rupert Julian All Star Sept. 14 

Lady” 


F B 0 Studio 


“Her Summer 

James Dugan 

Hugh Trevor “Master Show- 

Sept. 16 

Hero” 


Duane man Special” 




Thompson 


“Red Riders of 

Robt. DeLacy 

Patsy R. Miller “Master Show- 

Sept. 12 

Canada” 


Chai?. Byer man Special” 


“Coney Island” 

Ralph Ince 

Lois Wilson Gold Bond 

Lucile Mendez 

Rudolph 

Sept. 10 



Cameron 


“The Rene- 
gade” 

Wallace Fox 

Bob Steele Western 

Dorothy 

Sept. 15 


Kitchen 


“Freckles” 

J. Leo Meehan 

Johnny Fox Gold Bond 

Jean Stratton 

Hobart 

Sept. 19 



Bosworth 


“Swift 

Jerome Storme 

“Ranger” 

Sept. 19 

Shadow” 
“When the 

Frank How- 

Tom Tyler Western 

Sept. 20 

Law Rides” 

ard Clark 




Fine 

Arts Studio 


“Heroes in 

Duke Worne 

John Bowers 

Sept. 19 

Blue” 

Joe Brown 

Sally Rand 

Ken Maynard 

Sept. 15 


First National Studio 


“Ain’t She 

Marshall 

Colleen Moore 

Sept. 13 

Sweet?” 

Neilan 

Larry Kent 


“The Private 

A. Korda 

Maria Corda 

Aug. 5 

Life of Helen 


Lewis Stone 


of Troy” 


Ricardo Cortez 


“The Valley of 

Charles Brabin 

Milton Sills 

Aug. 23 

the Giants” 


Doris Kenyon 

“Shepherd of 

A1 Rogell 

Alec Francis 

Aug. 23 

the Hills” 


Mollie O’Day 

John Boles 


“Louisiana” 

Geo. 

Billie Dove 

Aug. 29 


Fitzmaurice 


“The Gorilla” 

A1 Santell 

Charles Murray 

Fred Kelcy 

Aug. 16 

“A Texas 

Richd. Wallace 

Will Rogers 

Aug. 22 

Steer” 


Louise Fazenda 

Ann Rork 



F ox Studio 


“Come to My 

A1 Green 

Olive Borden 

Sept. 19 

House” 

“Balaoo” 

Richard Rosson 

Edmund Lowe 

Leila Hyams 

Sept. 15 

“Grandma 

Bernle 

Learns Her 

John Ford 

James Hall 

Margaret Mann 

Earle Fox 

July 30 

Letters” 

“Wolf Fangs” 

Lou Seiler 

“Thunder” 

Charles Morton 

Caryl Lincoln 

Aug. 15 

“Ladies Must 

Dress” 

Herrman 

Virginia Valli 

Hal Cooley 

Lawrence Gray- 

Aug. 31 

“Wildcat Law” 

Gene Ford 

Tom Mix 

Sept. 6 


Buster Keaton Studio 


STORY DIRECTOR CHIEF BRAND STARTING 

PLAYERS NAME DATE 


Steamboat Chas. Riesner Buster Keaton United Artists July 15 

Bill, Jr.” 


Metro-Goldwyn-Mayer Studio 

“West Point” Ed Sedgwick Wm. Haines Aug. 6 

Joan Crawford 

Ijj. Old John Stahl James Murray July 28 

..„ r ntuc ! ty ” Helene Costello 

“Baby Mine” Lew Lipton Geo. K. Arthur Aug. 12 

Karl Dane 
Louise Lorraine 
Charlotte 
Greenwood 

“Dog of War” Stewart Paton Marceline Day Sept. 15 

Ralph Forbes 
Bert Roach 

Untitled Harry Ramon Novarro Sept. 14 

Beaumont Renee Adoree 


Metropolitan Studio 

“The Terrible Spencer Allene Ray Pathe Serial Sept. 12 

People” Bennett Walter Miller 


Paramount Famous Lasky Corporation 


“You Will 

Dorothy Arnzer Clara Bow Paramount 

Sept. 19 

Marry Me” 
“The Side 

John Water 

W. C. Fields Paramount 

Sept. 6 

Show” 


Chester 



Conklin 


“The Gay 

Gregory 

Richard Dix Paramount 

Sept. 3 

Defender” 

La Cava 


“Serenade” 

Harry D’Arrast Adolph Meniou Paramount 

Sept. 13 

“Gentlemen 

Mai St. Clair 

Ruth Taylor Paramount 

Sept. 14 

Prefer 


Holmes Herbert 

Blondes” 


Wm. Austin 

Ford Sterling 




Tec- Art Studio 


Ramona” 

Edwin Carewe Delores United Artists 

Del Rio 

Sept. 3 


United Artists 

“Sadie Raoul Walsh Gloria Swanson United Artists June 29 

Thompson” 

“The Garden Lewis Corinne Griffith United Artists Aug. 15 

of Eden” Milestone 

“Drums of D. W. Griffith Mary Philbin United Artists Sept. 12 

Love” Lionel 

Barrymore 
Don Alvarado 


Universal Pictures Corporation 

“Use Your Fred Newmeyer Reginald Denny Universal Jewel Sept. 6 
Feet” 


‘The Cohens 
and Kellys 
in Paris” 

Wm. Beaudine 

George Sidney 
J. Farrell 
MacDonald 
Kate Price 

Vera Lewis 

Universal 

Jewel 

Sept. 13 

Western 

Suffragette” 

Reaves Eason 

Hoot Gibson 

Universal 

Jewel 

Sept. 9 

The 

Symphony” 

F. Harmon 
Weight 

Jean Hersholt 
George Lewis 
Marian Nixon 

Universal 

Jewel 

Aug. 22 



Warner 

Brothers Studio 


‘Good Time 

Michael Curtiz 

Helene Costello 

Sept. 6 

Charley” 


Warner Oland 

The Silver 

Howard 

Irene Rich 

Sept. 8 

Slave” 

Bretherton 


‘The Come- 

Lloyd Bacon 

Monte Blue 

Sept. 19 

back” 


Betty Bronson 


October 1, 1927 


EXHIBITORS HERALD 


31 



News Reels 
And The 
Fight 

Thursday was a big day for 
the news reels, with the Demp- 
sey-Tunney fight at Soldier 
Field, Chicago. Once more the 
news reel came into its own in 
covering an outstanding event 
of public interest in a year 
which has presented the pro- 
ducing companies more oppor- 
tunities than probably any year 
since the World War. 

Not least important in the 
role of the motion picture cam- 
era at the championship bout 
was the picturing of the event- 
ful seventh round in which the 
champion Tunney was floored 
by the challenger. While the 
fact of the “long count,” caused 
by Dempsey’s failure to go at 
once to a neutral corner, was 
generally admitted, fight ex- 
perts also went to the pictures 
to test from the screen the 
strength of Tunney’s assertion 
that he could have arisen at the 
fourth or fifth count regardless 
of the extra time allotted him 
and variously given as three to 
five seconds over the official 
ten-count. 

And both sides of the con- 
troversy found ground for sup- 
port of their arguments from 
the motion pictures, according 
to the writers in the daily 
newspapers. 

While the Goodart company 
had exclusive rights to the 
filming of the fight complete, 
news reel companies showed 
parts of the bout, as well as 
shots of the throng, to huge 
crowds at the theatres. 

Regardless of individual in- 
terpretation of the fight and the 
pictures, the fact remains that 
the news reel made the most 
of its latest opportunity. 


South’s Exhibitors Pay Little 
Heed to Value of Accessories 

(In view of the recent discussion of Short Feature accessories in this 
department of the “Herald” the following from the “ Herald " ’ corre- 
spondent at Houston, Texas, is both timely and important. If the con- 
dition reported holds true throughout the South, there is ground for the 
complaint of Hal Hodes of Universal ( see Page 32 of the issue of 
September 17) that exhibitors have only themselves to blame if they 
do not reap the greatest possible harvest from their Short Features.) 

HOUSTON, Sept. 27. — -Although the Short Feature of the motion 
picture program is considered a necessary element as a unit of entertain- 
ment in the majority of the theatres in the South, very little, and some- 
times no, attention is paid to accessories on this requisite. 

Limited to One-Sheet or Panel 

The extent of advertising of the short subject is usually limited to a 
one-sheet or panel in the lobby of the theatre, and occasional and spas- 


modic mention in ads. Very seldom is 
three-sheets, newspaper corner blocks, 

Probably the greatest play that the 
one and two-reel production gets is in 
the newsaper advertising of the larger 
theatres. A small box will announce that 
there is to be shown a news reel, a two- 
reel comedy, a scenic, a novelty reel, a 
cartoon, or some such added entertain- 
ment feature. In rare instances, some 
outstanding short features gets special 
mention in the ads, with one-sheets and 
cards used in the lobby, together with 
news stories. 

Comer Blocks Ignored 

Corner blocks in newspaper ads for 
comedies are almost useless as far as 
advertising in the South goes. If the 
advertising man wants to play up his 
Short Feature he will not insert in his 
ad a cut of art work, but will use type, 
so his major attraction will not be lost 
through extra display of the other. 

As a whole, the producers are wasting 
money in putting out Short Feature 
accessories to any great extent for dis- 
tribution in this part of the country, the 
survey indicates. Although the necessity 
of shorts is realized, the manager or 
owner also believes that he is not de- 
riving an ample return from that feature 
alone to warrant an additional expendi- 
ture for a long list of accessories. 


Pathe Circus Given 
At Madrid, Kansas City 

A Pathe All-Comedy Circus with 
tivelve reels of comedy was staged re- 
cently at the Madrid theatre in Kan- 
sas City, Manager Tourney basing his 
entire campaign on ideas from the 
Pathe All-Comedy Circus Book. 

The pictures on the bill were “Atta 
Boy,” starring Monty Banks; “Never 
Weaken” with Harold Lloyd; 
“Hubby’s Quiet Little Game,” a Mack 
Sennett comedy and an Aesop’s Film 
Fable. 


there the occasion of seeing banners, 
and the like on Short Features. 

The South is not behind the times in 
advertising Short Features — it is merely 
safeguarding the dollars, and using them 
in exploiting the major attraction of the 
bill. To the majority of patrons in the 
South, shorts are likened to relish, salad 
and dessert to a good meal — necessary, 
but not worthy of consideration alone. 

Shorts are continually growing in popu- 
larity, but it is a natural sequence of good 
product, and not of advertising to any 
great extent. 


Hal Roach Shoots 
Polo International 
For Use on Coast 

Hal Roach, producer of Hal Roach comei- 
dies for Metro-Goldwyn-Mayer and wisi? 
known polo player, combined his love for 
the game with his profession of motion 
picture producer at the recent Interna- 
tional polo matches held at Meadow Brook, 
Long Island. He photographed for his 
own pleasure the two International matches 
in which the American team defeated the 
British and so retained possession of the 
famous trophy. 

Mr. Roach shot about 7,000 feet of 
negative for the first of the two matches 
and very nearly the same footage in re- 
cording the second and final match. Mr. 
Roach will take the films with him when 
he returns to the Coast where he will screen 
the pictures for the famous team of the 
Midwick Country Club and also for the 
Uplifters, of which teams Mr. Roach is a 
member. In addition to the great enter- 
tainment value of the pictures of the color- 
ful matches, Mr. Roach states that the 
Coast teams will make a careful analysis 
of the team play of each outfit with the 
idea of “combining the best features of 
both.” 



32 


EXHIBITORS HERALD 


October 1, 1927 




M-G-M News played host to the American Legionnaires, dur- 
ing their convention in Paris last week, with bus trips to 
leading points of interest, in and about town. 


Edward Gatlin, International Newsreel representative in 
Paris, saw to it that the Legionnaires “saw” the French 
capital. Universal distributes International. 


NEWSPICTURES 


KINOGRAMS NO. 5327 — Frances Grayson at Cur- 
tiss Field, N. Y., tests giant amphibian airplane 

for ocean hop American polo team at West- 

hury, N. Y., receives cup for defeating British 

team Prize race horses at fair at Mineola, N. Y.y 

show great speed. 

KINOGRAMS NO. 5323 Forty airplanes hop off 

from CurtisS Field. N. Y., in cross-American derby 

Army of workmen get arena ready in Chicago 

for Dempsey-Tunney combat— Forty thousand 
spectators at Belmont Park, N. Y., see America’s 
biggest horse race meet. 

INTERNATIONAL NEWSREEL NO. 76 — Planes carry 

tourists over Mt. Wilson. Cal., to see scenery 

Coast Guardsmen at Fort Lauderdale. Fla., war 

on alien smuggling Anti-aircraft guns at Fori 

Tilden, L. I., N. Y., roar in impressive night test 
of Uncle Sam’s defenses. 

FOX NEWS NO. 103 Fifty planes take off from 

Roosevelt field, N. Y., in transcontinental air 
derby Mrs. Delphine Cromwell captures Presi- 

dent's Cup boat race on Potomac river -Forty 
thousand see Futurity horse race at Belmont 
Park, N. Y. 

INTERNATIONAL NEWSREEL NO. 77 — Mrs. Del- 
phine Dodge Cromwell wins President’s Cup boat 
race on Potomac river — -Planes hop off from 
Roosevelt Field, L. I., N. Y., in cross country 

derby Forty thousand at Belmont Park, N. Y., 

cheer as Anita Peabody, race horse, wins futu- 
ity race. 

M-G-M NEWS NO. 1 0— Anti-aircraft guns at 

Rockaway Point, N. Y., are given night tests 

Cowboys at Ellensburg, Wash., try their riding 

skill on buffalo Pictorial high-lights from 

fighting careers of Dempsey and Tunney. 

M-G-M NEWS NO. 11 New York fire fighters give 

thrilling practice President and Mrs. Coolidge 

witness President’s Cup boat race on Poomac 

river Twenty-five planes take off from Roo e- 

velt Field, L. I., N. Y., in cross country air 
derby. 

PARAMOUNT NEWS NO. 15 Civil war veterans 

gather at Grand Rapids, Mich., for annual con- 
vention— Frances Grayson tests giant amphibian 
plane at Curtiss Field, L. I., N. Y., for ocean 

hop French liner at New York tests new life 

boats. 

PARAMOUNT NEWS NO. 16 — General Obregon at 
Mexico City announces himself candidate for 

President of Mexico Planes take off from 

Curtiss Field. L. I., N. Y.. for transcontinental 

ir derby Forty thousand fans at Belmont 

ark, N. Y., go wild as Anita Peabody, sp edy 
fi”v, takes S100.000 futurity stakes. 

S. h 17 d it ion of 
Paramount News 
Makes Its Bow 

( Special to the Herald ) 

DALLAS, Sept. 27. — The Southwest Edi- 
tion of Paramount News is making its 
debut on motion picture screens this week, 
with the studio established last week in 
this city. The head of Paramount News 
projection in the South, Fred Brockelman, 
a veteran news man, will be in charge of 
filming in this section of the country. 
Laboratories, editorial rooms and all the 
necessary equipment has been installed in 
Dallas, with competent facilities to care 
for the rush of ambitious News repre- 
sentatives all over this section of the 
country. 


Cleveland Library Sets 

Mark in Cooperation 

in Exploiting Screen 

( Continued, from page 18) 

bilities,” that is, films with which co-opera- 
tion will be carried on provided the films 
themselves come up to a required standard 
and show sufficiently numerous and impor- 
tant book connections. 

Urge Right Kind of Stills 

To sum up — what the producers can do 
toward furthering library-film co-operation 
is to make as many as possible of the kind 
of stills the libraries use. Another very 
important thing they could do would be to 
co-operate with each other and with the 
American Library Association and with the 
Hays organization in order to work out 
a plan whereby a subtitle devoted to the 
books connecting with it would be incor- 
porated with the film when it is made. 

What the exhibitor can do to help along 
the bringing together of films and books 
is to book the films suitable for library co- 
operation, to get stills and press books to 
librarians well in advance of showings, to 
get from these librarians suitable “copy” 
for lobby signs and screen slides. 

Exhibits Ahead of Screenings 

What the libraries can and should do in 
fairness to the exhibitor, if they co-operate 
at all, is to place exhibits and displays well 
in advance of showing so that the theatre 
may get its share of the benefit that results 
from these. The library’s reactions come 
after the showing of the film as well as 
before, but once this showing is a thing of 
the past, the exhibitor can get no more 
business from co-operation with this par- 
ticular film. 

Library co-operation with short subjects 
is a field promising but as yet wholly un- 
developed. The advantage of this form of 
co-operation and the difficulties in the way 
of effecting it are a subject in themselves, 
but at this time the publicity representative 
of the Cleveland public library will be glad 
to get in touch with producers, distributors 
and others interested in library co-opera- 
tion with short subjects. 

Dickey-Pathe Expedition 

Arrives at Para , Brazil 

The Dickey-Pathe Expedition, which is 
on its way to the upper reaches of the Rio 
Negro in the interior of Brazil, has ar- 
rived safely at Para according to a wire- 
less message received by S. Barret Mc- 
Cormick, editor of the Pathe Review. 

Harold Noice of the Pathe Review cam- 
era staff is accompanying the expedition as 
official cinematographer representing Pathe 
News and Pathe Review. Para is in a 
direct line with the route selected by Paul 
Redfern, missing aviator. 


RELEASES 


WEEK OF OCTOBER 2 

“Felix the Cat,’’ Bijou Films, Educational, one; 
“She’s a Boy,’* Juvenile, Educational, two ; 
“Argentina,*’ Varieties, Fox, one ; “Her Blue Black 
Eyes,** Imperial, Fox, two; “The Beloved Rouge,” 
No. 10, FBO, two; “Micky’s Pals,” No. 2, 
“Mickey McGuire,” FBO, two; “Hawk of the 
Hills,” No. 6, Pathe, two; “The River of Doubt,” 
Fables, Pathe, two-thirds; “A Gold Digger of 
Weepah,” Mack Sennett, Pathe, two; “Outwitting, 
Time,” Grantland, Pathe, one; “Pathe Review,” 
No. 40, Pathe, one; “Topics of the Day,” No. 
40, Timely Films, Pathe. one-third ; “Blake of' 
Scotland Yard,” No. 8; Junior Jewels, Universal, 
two ; “Society Breaks,” Stern, Universal, two ; 
“Newlywed’s Surprise,” Junior Jewels, Universal, 
two ; “The Mechanical Cow,” Oswald, Universal, 
two ; “On Special Duty,” Mustang, LIniversal, 
two; “Oh Money,” Adams, Paramount, two; 
“Aero Nuts,” Krazy Kat, Paramount, one. 

WEEK OF OCTOBER 9 

“Eats for Two,” Cameo, Educational, one; “Kil- 
ties,” Devore, Educational, two ; “New Faces for 
Old,” No. 11, FBO, two; “Tanks of the Wa- 
bash,” No. 2, Standard, FBO, two; “Fantasy,” 
Paramount, two; “Koko Chops Suey,” Inkwe 1, 
Paramount, one; “Hawk of the Hills,” No. 7, 
Pathe, two; “All Bull and a Yard Wide,” Fables, 
Pathe, two-thirds; “Now I’ll Tell One,” Roach, 
Pathe, two; “Topics of the Day,” No. 41, Timely 
Films, Pathe, one-third; “Pathe Review,” No. 41, 
Pathe, one; “Dazzling Coeds,” Collegians, Uni- 
versal, two; “Blake of Scotland Yard,” No. 9, 
Junior Jewels, Universal, two ; “Buster’s Home 
Life,” Stern, Universal, two ; “The Dangerous 
Double,” Mustang, LIniversal, two. 

WEEK OF OCTOBER 16 
“Seeing Stars,” Mermaid, Educational, two; “Felix 
the Cat in No Fuelin,” Bijou Films, Educational, 
one; “Here and There in Travel-Land,” Howe’s 
Hodge Podge, Educational, one; “Nor. hern Alaska 
Today,” Varieties, Fox, one; “She Troupes to 
Conquer,” No. 12, FBO, two; “Wedding Wows,” 
Vernon, Paramount, two; “Uncle Tom's Ca- 
boose,” Krazy Kat, Paramount, one; “Hawk of 
the Hills,” No. 8, Pathe, two; “Lindy’s Cat,” 
Fables, Pathe, two-thirds; “Smith's Cook,” Sen- 
nett, Pathe, two ; “Their Second Honeymoon,” 
Gaiety, Pathe, two; “Up the Ladder,” Grant- 
lind, Pathe, one; “Pathe Review,” No. 42, 
Pathe, one; “Topics of the Day,” No. 42, 
Timely Films, Pathe, one-third; “Blake of Scot- 
land Yard,” No. 10, Junior Jewels, Universal, 
two; “All for Uncle,” Stern, Universal, two; 
“South of the Northern Lights,” Mustang, Uni- 
versal, two. 

WEEK OF OCTOBER 23 
“Burning Timber,” Rough Country, Outdoor, Edu- 
cational, one; “Shooting Wild,” Cameo, Educa- 
tional, one; “The Stunt Man,” Semon, Educa- 
tional, two; “Capt. Kidd's Kittens,” Animal, Fox, 
two ; “H awk of the Hills,” No. 9, Pathe, two; 
“The Big Tent,” Fables, Pathe, two-thirds; 
“Should Second Husbands Come First?” Roach, 
Pathe, two; “Daddy Boy,” Sennett, Pathe, two; 
“From Soup to Nuts,” Record Pictures, Pathe, 
one; “Pathe Review,” No. 43, Timely Films, 
Pathe, one-third ; “The Fighting Finish,” Col- 
legians, Universal, two; “Blake of Scotland 
Yard,” No. 11, Junior Jewels, Universal, two; 
“Picking on George,” Stern, Universal, two. 

WEEK OF OCTOBER 30 
“New Wrinkles,” Hamilton, Educational, two; 
“Felix the Cat in Daze and Knights,” Bijou, 
Educational, one; “For Men Only,” Curiosities, 
Educational, one; “The Romantic Alhambra,” 
Varieties, Fox, one; “Blake of Scotland Yard,” 
No. 12, Junior Jewels, Universal, two. 

Paramount News Adds 

Wallen to N. Y . Staff 

Paramount News has added Carl Wallen 
to the New York staff, making the total 
twenty-one cameramen for that section. 



October 1, 1927 


EXHIBITORS HERALD 


33 


FRESENTMQN ACTS 


Chicago Adopts Stagehand Policy 


STAGE SHOWS 


Chicago Harding 

Week Ending September 25 

The first attempt here in the way of a minia- 
ture musical comedy bandshow was offered this 
week with “On the Bowery,” featuring Mark 
Fisher, with a cast headed by Maxine Hamilton, 
Charles Gregory and others. Myrtle Volstead, 
Miss Chicago of 1927, was also an added attrac- 
tion this week. The bandshow carried a plot all 
the way through which was rather unique and 
proved that that is the sort of entertainment the 
audiences now desire. It ran as follows : 

Opening: In street scene to represent the Bow- 
ery side of New York, with the saloon and other 
famous landmarks. The band boys, all dressed 
in typical Bowery sweaters and derbies, assisted 
by the Gould Girls in similar costumes, singing 
“East Side, West Side” as Mark Fisher makes his 
entrance in typical "Chuck Conors’ ” pearl-button 
outfit, who, after a few minutes of talk, goes into 
a chorus of “Down by the Winegar Woike.” Mark 
also does a little scene here with the girls in 
typical musical comedy style, carrying a plot 
throughout the routine as the boys go into a band 
arrangement of same. 

The first specialty was offered by Ruth Brough- 
ton, who played “Sally of the Alley.” This was 
followed by a classical arrangement of a medley 
of “Bowery tunes,” something different, and one 
that proved to this audience that some jazz bands 
can also play classical tunes. The audience 
seemed to like the idea and the arrangement credit 
goes to Billy Mills. 

Next was Charles Gregory, the bartender, who 
abstracts melodies from rubber gloves, saws, 
rubber tubes and so forth. This chap was re- 
ported before and as usual proved a very big hit. 
He is a decided novelty and can play popular 
tunes as they should be played regardless of 
what hardware instruments he uses. He again 
stopped the show. 

He was followed by Maxine Hamilton, that little 
bundle of personality, who gets your eye right off 
the bat. Maxine offered “Sing Me a Baby Song” 
first in vocal and then with an eccentric musical 
comedy dance, which also stopped the show. 

A band arrangement of “Some Day You’ll Say 
Okay” followed with Mark Fisher singing the 
chorus, assisted by some clowning by the boys. 

A trio was next composed of three girls in the 
Gould ballet, who offered an eccentric step which 
served more as a time filler than specialty and 
allowed Mark Fisher to sing “Are You Happy,” a 
brand new tune, of which he only offered a verse 
and chorus, but followed same with “Just An- 
other Day Wasted Away,” a tune which he re- 
cently recorded for the Okeh records. 

This was followed by a Dempsey-Tunney nov- 
elty dance in boxing style, including gloves and 
stools, and Mark Fisher serving as the referee. It 
was a cute idea, appropriate for the occasion. 
The stepping was done to the band’s arrange- 
ment of “bambolina,” with last chorus done in 
slow motion effect secured through the aid of a 
flickering spotlight. 

The next artist on the bill was Myrtle Volstead, 
Miss Chicago of 1927, winner of the recent 
B. & K. bathing beauty contest, who was brought 
on just to display her charm and personality. It 
is a pity that some of these contest winners can’t 
be taught some little thing to do besides prome- 
nading up and down the stage in a bathing suit. 

Lewis and Dody followed her with the "Hello, 
Hello” routine which has been reported in these 
columns. They again stopped the show. 

( Continued on page 35) 


Miss Chicago 



MYRTLE CHRISTINE VALSTED, until 
only a few weeks ago, just a plain high 
school girl, but today Miss Chicago of 1927 
— a title bestowed upon her in the recent 
Balaban and Katz and Lubliner and Trinz 
Bathing Beauty Contest — just think folks 
out of a half million girls or more this 
pretty West Side Miss has the honor of 
representing our fair city — Myrtle has 
always loved stage work and when this 
golden opportunity presented itself she ups 
and joins it and before realizing the truth 
she was chosen the winner — here she is 
shown playing BENNIE KRUEGER’S 
famous Sax, while the popular band leader 
accompanies her on the piano — lucky girl 
say we ! — oh yes. Myrtle says she is going 
to try her hand in pictures this winter and 
is preparing to leave for Hollywood soon 
after her stage work here — go to it Myrtle! 
— Chicago wishes you Good Luck. 


They’re All Satisfied 

A rather unusual, not to say comical, 
condition prevails concerning the Twelfth 
Street theatre of Kansas City, a motion 
picture and vaudeville house. Following a 
probe by civic leaders of the stage shows, 
James Page, prosecutor, was prevailed 
upon to seek an injunction to close the 
theatre. The injunction was denied in the 
circuit court by Judge Ben Terte, who an- 
nounced in no uncertain tones that he was 
opposed to any movement seeking to de- 
prive an exhibitor of making his living un- 
less there was just cause for such action. 
But the civic authorities and Mr. Page, 
who alleged the stage shows were indecent, 
kept busy at their task. Finally Judge 
Terte granted a temporary restraining 
order against the theatre, prohibiting the 
showing of “indecent and immoral” shows. 
William H. Harper, former city alderman 
and operator of the theatre, of course, 
alleges he never has staged any indecent 
shows. So the result is that the civic 
authorities and Mr. Harper are satisfied. 


Katz House Is 
Last of Class 
Houses to Go 

Dignity Will Be Maintained, 
However, in Orchestra 
and Presentation 
By A. RAYMOND GALLO 

Balaban & Katz’s Chicago The- 
atre, known throughout the country 
as the wonder thearte of photoplays 
and stage entertainment has finally 
gone in for stage bandshows, being 
the last of the deluxe B & K houses 
to install this policy. 

The Chicago theatre which is now 
entering its eighth year has been the 
only class picture house in Chicago 
devoted to first run photoplays and 
stage entertainment of a prologue 
type. 

When Frank Cambria was in charge of 
B & K stage productions in Chicago, the 
theatre became noted throughout the 
country for its spectacular offerings which 
at that time could be compared to some of 
the Roxy stage offerings now presented in 
New York. Since stage bandshows have 
become the rage throughout the middle 
West the Chicago theatre still continued 
with stage productions produced on a lavish 
basis which served as a prologue to it’s 
weekly photoplay. Then Balaban and Katz 
became affiliated with Publix circuit and 
it’s chief creator of these shows was immedi- 
ately put in charge of the Publix’s stage 
units in New York which up to a few weeks 
ago have been touring the country as class 
units. After carefully surveying the ter- 
ritories in which Publix operates theatres 
Sam Katz president of Publix and^ one of 
the founders of the Balaban and Katz or- 
ganization, realized the necessity of stage 
entertainment in deluxe picture houses of 
a more popular trend than the regular 
Publix class units, therefore it was decided 
that all future Publix units produced in 
New York would first open at the Para- 
mount theatre, and then follow the entire 
Publix circuit as a stagehand unit travel- 
ing intact in this manner : 

Scenery, costumes and talent. The band 
is supplied in each town wherever a Pub- 
lix house has a permanent stagehand. This 
week the Chicago turns from the only the- 
atre West of New York which was looked 
upon as a class theatre for Chicagoans 
and visitors to see the best in photoplays 
and stage entertainment in the more digni- 
fied manner than the other deluxe picture 
houses presented it. 

( Continued on page 34) 



34 


EXHIBITORS HERALD 


October 1, 1927 


Chicago, Last of B & K Class Theatre 
Adopts Bandshow 


( Continued from page 33) 


This same dignity will be re- 
tained by the theatre by present- 
ing not only stage bandshows but 
also the beautiful orchestral pro- 
ductions which H. Leopold Spital- 
ney, musical conductor of the 
theatre, has originated and which 
shall continue with him in the same 
capacity. 

Jules Buffano, a well known figure in 
the band world and for several months 
in the employ of Publix as a touring band 
leader, has been selected to lead the Chi- 
cago theatre stagehand and also to act in 
the capacity of deluxe master of ceremo- 
nies. With these two items in addition 
to prominent stage and screen artists 
appearing in person at this theatre in con- 
junction with the stage entertainment gives 
the theatre the same atmosphere of dignity 
and class which serves to please not only 
the more intelligent eliment but also the 
transient trade that is more accustomed to 
the popular trent of amusement. 

Henry B. Murtaugh, solo organist of this 
theatre who replaced Mr. and Mrs. Jesse 
Crawford, will continue in the same cap- 
acity offering his unique solos from week 
to week. 

This week also marks the inauguration 
of a stage bandshow policy in the North 
Center theatre, Chicago, a Lubliner & 
Trinz house featuring Jack Stanley as band 
leader and Dr. G. W. Ronfort as featured 
organist. This, in addition to the Pantheon 
also an L & T house, makes the sixth 
Chicago deluxe picture theatre belonging to 
this firm that is now doing a “Paul Ash 
policy.” 

The Crown theatre, another neighbor- 


hood theatre in Chicago belonging to 
Ascher Brothers also installed this week a 
bandshow featuring Bernie Mayerson as 
leader and Grace R. Clark as featured 
organist. This makes the third Ascher 
Brothers house to install this policy and 
it is said that the remaining three will 
probably follow suit before very long. 

The Embassy theatre, another neighbor- 
hood house in Chicago which is owned by 
Marks Brothers, has revived a bandshow 
policy with Van Lynn as leader and Don 
Isham as featured organist. This makes 
the fourth Marks Brothers theatre, and in 
fact all of their theatres, that are now 
doing a “Paul Ash policy.” 

The Chicago theatre, which is located 
on State between Randolph and Lake 
streets, is the sixth Balaban & Katz the- 
atre in Chicago to install a bandshow pol- 
icy. Although the Chicago is only a short 
way from the Oriental where Paul Ash, 
the originator of this policy, is now con- 
ducting bandshows it will never the less not 
conflict with his type of entertainment. It 
will, however, give Chicago two loop de- 
luxe picture theatres doing a bandshow. 


Law May Close Hall 

HIAWATHA, KAS., Sept. 27.— Guy 
Kemp and Gus Allendorf, business men of 
Hiawatha, Kas., have filed a petition in the 
district court, asking that the Hiawatha 
Memorial auditorium be closed to public 
entertainments given at a charge to the 
public. A new Kansas law pertaining to 
the use of public buildings for such pur- 
poses is the basis of the suit. The city and 
the auditorium trustees are named de- 
fendants. 



AL BELASCO 

“The Dynamic Director ” 
and His Novelty Syncopators 

FEATURED IN 

LUBLINER & TRINZ STAGE 
PRESENTATIONS, Alternating 
at HARDING and SENATE 
THEATRES, CHICAGO 

Affiliated with PUBLIX CIRCUIT 


BILLY ADAMS 

“That Funny Long Fellow ” 

Held Over by Finklestein & Rubin at St. Paul and Minneapolis 
for Two Weeks 

Direction — Wm. Morris Agency. 


RUTH MARIE MARCOTTE 


“The Versatile Prima Donna ! 9 


Coloratura Soprano Singing Classical and Popular Ballads 

Held Over for Another Week at the UPTOWN Theatre 
TORONTO, Ontario, CANADA, after a Successful Week. 



FIVE BEST SELLERS 

Week Ending September 24 

“ What Do IV e Do on a Dewey 
Day” (Irving Berlin, Inc.). 

“Me and My Shadow” (Irving 
Berlin, Inc.). 

“Just Once Again” (Leo Feist, 
Inc.). 

“At Sundown” (Leo Feist, Inc.). 
“Just Another Day Wasted Away” 

(Shapiro-Bernstein Co ). 

$ # $ 

KISS AND MAKE UP — (Leo Feist)— Sounds 
like the logical successor to “Sleepy Time 
Gal,” which everyone perhaps remembers was one 
of the outstanding hits a year or so ago. The 
swing and rhythm are somewhat similar to it 
also. 

* * * 

SO TIRED — (Harold Rossiter) — One of those 
crying fox trot ballads, by Art Sizemore and 
George Little, who have written their share of 
hits. Should be very big. Attractive title page. 

* * $ 

WHO IS THAT KNOCKING AT MY DOOR— 
(De Sylva Brown and Henderson) — A hot foxtrot 
dance tune. Gus Kahn and Seymour Simone have 
extended themselves on this one. 

. . # 

BABY YOUR MOTHER LIKE SHE BABIED 
YOU — (Leo Feist) — A mother song from a differ- 
ent viewpoint. Has a papular swing, an appealing 
melody and carries a real punch in the lyric. 

* * . 

DON’T FORGET WHEN THE SUMMER 
ROLLS BY — (Irving Berlin) — A peppy fox trot 
and a great song. About winter time to remind 
you of the summer. 

* * * 

BENEATH VENETIAN SKIES— (Jerome H. 
Renvick) — A waltz ballad that has the ability to 
carry the imagination to that particular spot in 
Italy where gondolas glide. 

* * $ 

BLUE RIVER — (Jerome H. Remick) — A blue 

song with a “muddy water” twist, a wonderful 
melody with a masterful lyric and a stirring 
rhythm. 

# * •* 

CHEERIE-BEERIE-BE — (Leo Feist) — Is a new 
sensational waltz song by the writer of “In a 
Little Spanish Town.” Judges of 6ongs say that 
it has as good melody, if not better than “Spanish 
Town.” From the way the number has started it 
would seem as though this statement was based on 
real facts. 

* * * 

BALTIMORE — (Jack Mills) — A swingy, catchy 
tune with a descriptive lyric. A new song that 
should, if it catches on, succeed the Charleston 
and Black Bottom. 

# # * 

HOW CAN I FORGET YOU— (Larry Conley) 
— A very tuneful fox trot with a haunting melody. 
Great for bands. Has a chance to go over. 

$ * * 

LONELY LIGHTS ALONG THE SHORE— 
(Irving Berlin) — A slow fox trot telling a beauti- 
ful story that will appeal to the lovers of “Me 
and My Shadow.” 

* * # 

ROSE OF MONTEREY— (Villa Moret)— This is 
the theme song for the First National Picture, 
“Rose of the Golden West.” It is a melody fox 
trot in Spanish rhythm. 

* * * 

P. S. : Meet you here next week. 

SID. BERMAN. 



October 1, 1927 


EXHIBITORS HERALD 


35 



LOS41S 

Something 
about 0 
Everyone 


William Morris, Sr., the theatrical agent and 
his son William, Jr., were both in town last week 
to see the Tunney-Dempsey Fight .... they were 
accompanied by Abe Lastfogle, Johnny Hyde and 
several of the Marcus Loew New York booking 
agents. . . . Among the many notables who were 
in Chicago last week to see the big fight were 
Sam Katz, Sid Grauman, A1 Jolson and Harry 
Finklestein .... the Duncan Sisters are with 
Frankie Masters this week at the Uptown theatre, 
Chicago. . . . William Collier, Sr., and Jr. are both 
appearing together on the Palace bill in Chicago 
this week. . . . Miss America, who is none other 
than Lois Delander of Joliet, is featured this week 
with Jules BufFano in his bandshow at the Chicago 
theatre .... by the way the house just adopted 
the Paul Ash policy this week and opened with 
“Orange Blossoms,” Frank Cambria’s latest pro- 
duction. . . . Eddie Hill has been appointed Editor- 
en-Tour of a new local amusement paper called 
“Forsyth’s Forum” of which James Fort Forsyth 
is both Editor and Publisher .... that is not all 
we know about Eddie, he is also engaged to the 
pretty blonde prima donna Eva Thornton. . . . 
It won’t be long now. . . . Paul Ash bought a 
brand new Cadillac Sedan for his wife on her 
birthday* last week .... he gave five one thou- 
sand dollar bills for it spot cash .... some car 
.... yes, some present. . . . Markell and Faun 
are back in Chicago and are featured this week 
with A1 Kvale in his new show. . . . On the same 
bill appears Milton Watson, star of this week’s 
stageshow. . . . Arsene Siegel is the able assistant 
to Milton Charles, featured organist of the Up- 
town and Tivoli theatres, Chicago. . . . Hooray ! 
. . . we hear that our friends, Chamberlin and 
Himes, now featured in “Ziegfeld’s Follies” in 
New York, will soon be in town with the show 
.... that will be a big day for Chicago presenta- 
tion artists. . . . J. Virgil Huffman, formerly 
featured organist at the Irving theatre, Chicago, 
left for Washington this week where he will open 
a two weeks’ engagement at the Loew’s Palace 
as guest organist. . . . Rocco Vocco, general man- 
ager of Leo Feist’s Chicago office, just returned 
from a week’s stay in New York where the firm 
celebrated their 30th Anniversary. . . . George 
Lipschultz, formerly musical conductor of the 5th 
Avenue theatre in Seattle, is now enjoying a tour 
of Europe and will open the new Mayflower thea- 
tre in Seattle right after the first of January. . . . 
Elmer Kaiser, band conductor, has been booked 
into Ascher’s Commercial theatre, Chicago, by 
Margaret Felch, as stagehand leader to do a “Paul 
Ash.” . . . Don Tranger, formerly with Ted Lewis 
is now leading bandshows at the Terminal, Chi- 
cago. . . . Don was also booked by Margaret Felch 
who recently took over the presentation bookings 
of the Alycin theatre in Highland Park, 111. . . . 
Frank Woollen, formerly with Publix Publicity 
department has been made Press Director of 
Lubliner and Trinz Chicago theatres. . . . The new 
Coronado theatre in Rockford, 111., opens next 
week as a presentation house, featuring Wright 
and Douglas Co. . . . Great States Theatres, Inc., 
are owners .... the State theatre in Hammond, 
Ind., has given up the vaudeville policy and is 
now doing again a bandshow with Roy Deitrich 
as leader and master of ceremonies. . . . Ruth 
Gehring, formerly assistant organist for Balaban 
and Katz has returned to her first fold Ascher 
Bros., as featured organist of their Portage Park 
theatre, Chicago. . . . Sam Herman is still dis- 
covering talent .... last Sunday the writer took 
in the Paul Ash Club show and saw the Page 
Kiddies Band and Gertie Stewart, two of his latest 
“finds.” . . . Ruth Marie Marcotte has been held 
over at the Uptown theatre in Toronto, Canada, 
for another week. ... I. L. Epstein, known as 
“Eppy” to all his friends, is the featured organist 
of the Edyth Totten theatre in New York. . . . 
Eppy replaced Henry B. Murtagh at the Rivoli 
theatre some time ago and is well known to all 
theatre circuits. ... Dr. G. W. Ronfort took Ray 
Turner’s place at the North Center organ when 
Ray took up the featured job at McVicker’s, Chi- 
cago. . . . Charles Kaley, well known as band 
leader for Marks Bros., Chicago, took a flying 
trip to New York last week on the National Air- 
way Transit for the purpose of making some rush 
records for Columbia .... he made the trip in 
less than six hours and made over 12 records. 

A. RAYMOND GALLO. 


STAGE SHOWS 


(Continued from page 33) 

The Gould Girls came on again in Keystone 
cops’ uniforms and danced a novel step to a spe- 
cial band arrangement. 

This was followed by Mark Fisher, singing the 
original “Sally” song used in the “Follies of 
1923,” called “Sally, Won’t You Come Back,” and 
at this period all the boys in the band leave the 
stage with the exception of the piano player, who 
accompanies Mark throughout the song, and on 
second chorus Ruth Broughton comes back in 
pretty costume to foil for Mark as the Sally, both 
working on the center stage on settee as the cur- 
tains parted for the finale. 

New York Paramount 

Week Ending September 30 

This week’s stage show at the Paramount is 
called “Flyin* High,” and is built around the re- 
cent achievements of our aviators. The show opens 
with a number called “Aviation Overture,” played 
by the Paramount stage orchestra, led by Ben 
Black, who has resumed his duties as guest con- 
ductor. This piece is a musical portrayal of the 
epochal flight of Col. Lindbergh, and the martial 
airs and national anthems with which it is inter- 
spersed make it a stirring and effective bit of 
work. 

With the concluding strains of the “Aviation 
Overtrue,” the Paramount Aviatrix Beauties come 
forward to execute a clever tap dance. The girls 
are clad in flying costume and in perfect rhythm 
they put over a dance which for unison of move- 
ment would make a West Pointer jealous. Ernee 
and Fisher are a pair of comedy dancers of the 
loose-limbed type, who appear in character cos- 
tume and draw a big hand from the audience with 
their amusing steps. 

The Paramount Stage Orchestra comes to the 
fore again with a special comic rendition of the 
popular number “Dew, Dew, Dewey Day,” which 
features each section of the orchestra in turn. 
This band is developing into a mighty efficient 
organization which alone is almost worth the 
price of admission. 

Bernard and Henry are two clever girls who 


appear in a song turn of the Van and Schenk 
type. “Red Hot” is the phrase that most aptly 
describes them, as, with the aid of small piano, 
they put over an act that got the big hand it 
deserved. 

“Jerry” is a boy that is known as the “dancing 
accordianist,” and he proved to be one of the 
most popular entertainers on the bill. He opened 
with a couple of numbers on his accordian, con- 
spicuous among these being “The 12th Street 
Rag,” played in a fashion that had everyone tap- 
ping their toes and yelling to “Jerry” for more. 
But to prove his versatility, this young man did a 
loose-limbed dance that almost stopped the show. 
This boy is a comer and worth watching. 

The finale featured a song called “Up in the 
Clouds,” sung by Joe Herbert and the ensemble 
as a whirring miniature airplane appears at the 
back of the stage and two girls are let down on 
ropes from the top of the set as if they were 
coming down in parachutes. This is one of the 
most enthusiastically received revues that has ap- 
peared at the Paramount and convincing proof of 
the skill of Jack Partington, who devised and 
staged it. 

The Paramount Symphony Orchestra has pro- 
vided a genuine treat for music lovers in this 
week’s offering of “Studies from Faust,” which 
they render with customary skill under the able 
direction of Irving Talbot. 

The Jesse Crawford Organ Concert for this 
week, comprised of “Baby Feet,” “Blue River,” 
“Worryin’ ” and “The Doll Dance,” four numbers 
especially adaptable to the organ and pieces to 
which Mr. and Mrs. Crawford do more than 
ample justic. 


Detroit Michigan 

Week Ending September 17 

This week’s presentation offered Lou Kosloff 
and His Symphonic Syncopators in a sparkling 
stagehand revue called “Tokio Blues.” The 
musicians, attired a la Japanese, opened with a 
song number bearing the same title, which was 
beautifully sung by three vocalists similarly clad. 

Kosloff then stepped out under a blue 6pot and 
directed the orchestra through several popular 
hits, including an exceedingly clever burlesque 
arrangement, “Yankee Rose,” as played in the 
ports of various countries. 

During the latter named portion a quick cos- 
tume change-over was effected — the entire band 


AMERICA’S PREMIER DANSEUSES 

'erenoff li/l 

and iVlaree 


Yt 


<4 


THE ADAGIOS 


yy 


After a Successful Tour of 
Eastern Picture Houses 
Will Now Repeat All 
MARKS and COONEY BROS. 
Chicago DeLuxe Theatres 

This Week at the 
CAPITOL THEATRE 


jack BORN and LAWRENCE jean 

“KOMEDY KAPERS” 

Featured in “Montmartre” A 
PUBLIX-STAGEBAND-UNIT-SHOW 

Direction — William Morris Agency 


LLY MEYER 

(The Golden Tone Baritone) 

Now Leading a Stagehand 
Rotating at — UPTOWN — ORIENTAL — TOWER Theatres, Mil., all Saxe Houses 
Thanks to Paul Ash, and All Balaban & Katz Booking Officials 





36 


EXHIBITORS HERALD 


October 1, 1927 


speedily easting aside its oriental outfit to emerge 
in sailor dre^s. 

The comic posibilities of such bits seem unlim- 
ited and this orchestra under Kosloff’s leadership 
certainly made the most of this one. “Lantern 
of Love,” with full stage, remarkable singing, 
orchestra, cutouts and beautiful lighting effects 
completed the show. 

Overture: “Gems of Opera,” featuring the 

Michigan Symphony with Edward Werner direct- 
ing and Lillian Knowles, contralto soloist. 

Chicago Norshore 

Week Ending September 24 

In addition to “Beau Geste,” one of the finest 
screen productions yet released, Harry Gourfain 
presented A1 Kvale and his Jazz Collegians in a 
“Harem-Scarem Revue-” Although the cast fea- 
tured Peggy Bernier, a great deal of credit should 
also go to Eddie Hill and George Dewey Washing- 
ton. Gourfain’s splendid production creation was 
at its best this week, both from the standpoint of 
scenery and staging. This is one of the first 
stagehand shows to embody the plot idea from 
beginning to end and it proved quite popular. Here 
is the line-up: 

Opening: In street scene to represent a market 
place in Turkey, with A1 Kvale and Eddie Hill 
following a procession of the Sultan’s harem, 
which were in turn played by the Abbott Girls. 
In this scene which AI and Eddie, as the American 
tourists, planted the theme to the audience, they 
were assisted by George Dewey Washington as the 
Turkish sheriff. 

After considerable tomfoolery, the curtain goes 
up to full stage setting, representing interior of a 
tent supposed to be one of the regular hangouts 
of the Sultan, as the band goes into an arrange- 
ment of “Yoo-Hoo.” As stated before in these 
columns, this sure is a hot band. 

Dick and Edith Barstow follow with their well- 
known toe dancing routine, short but very enter- 
taining, and made room for an Abbott specialty 
in the form of a platform presentation to the 
band’s tune of "Oriental Rose.” Betty Rohrback, 
painted with gold, presented a very clever acro- 
batic specialty as Leo Lee in the role of the Sul- 
tan rendered a vocal chorus of the song, which 
was announced as a Paul Small number. This 
was a very effective scene. 

Next was Eddie Hill, the life of any party, who 


started off with his usual line of chatter, witty 
and bright, and who secured the first real laugh 
that this audience has enjoyed in a long time. 
Eddie’s program this time consisted of "Grand 
and Glorious Feeling,” which was grand and 
glorious the way he offered, it and last, but not 
the least, his famous crying song, which again 
won him the entire approval of this audience. 
There is very little left to say about this chap, 
except that in presentation he is one of the lead- 
ing lights, and back copies of this paper will ex- 
plain this reporter’s feeling towards him. 

George Dewey Washington, followed him and, 
as usual, George was a huge success with his 
"South Wind” and “Me and My Shadow.” His 
recitation on the latter song earned him the 
greatest applause that this audience was ever 
known to give an artist, again proving the fact 
good talent is always appreciated by a good audi- 
ence. 

A band arrangement of “Under the Moon” was 
next intermingled with many specialties by the 
boys and a flute solo by Al, as well as a clever 
bit of piano tickling by Benny Sands. This en- 
tire number was played with lighting effects to 
represent the sun setting and moon rising, which 
appeared through the tent, another clever bit of 
staging that this producer conceived. 

Next followed that girl that Chicago has gone 
so wild over, little Peggy Bernier. She offered 
the very same routine of songs that has been re- 
ported before in these columns and again proved 
the show stopper of the bill. Although Peggy 
has become very popular, there are times when 
she over-acts her part and our suggestion in this 
case would be to watch that trait very carefully, 
for it has been proven that an audience can 
easily be lost as followers by unnecessary acting. 

She was followed by another band arrangement 
of “Kashmire’s Love Song,” which served to be 
the finale of this show in the form of a platform 
presentation, which was effected as a beautiful 
tableaux, in which Leo Lee again contributed a 
vocal solo as the curtain began to close. This 
was a simple but clever ending, especially appro- 
priate for the picture, “Beau Geste.” 

Milwaukee Wisconsin 

Week Ending September 24 

Dave Schooler and His Play Boys are featuring 
this week on the Wisconsin stage, “Tipsy Town 
Tid Bits.” The orchestra is all dressed in scarlet 


WRIGHT & DOUGLAS CO. 

“The Spark-Plug Act” 

On Opening Program at the New 
CORONADO Theatre, ROCKFORD, ILL. 

Week October 9th for GREAT STATES CIRCUIT 
Direction William Morris Agency 


ADELAIDE HALL 

(The Versatile Artist) 

Just Completed a Tour of Marks Bros. Theatres 
Now Playing Deluxe Picture Houses 

Direction — Murray Bloom and Charles Hogan 


MAXWELL & LEE 

“The Dumb Bells” 

With John Murray Anderson’s “Joy Bells” stopping ’em every 
performance — Now at the Michigan, Detroit. 

Next week at the Indiana Theatre, Indianapolis 

Direction: Wm. Morris 



GINGER ROGERS 

“A Rarebit of Spice” 

A JOHN HELD, JR., Cartoon Girl in the Flesh 
Now Featured in “KID DAYS” 

A PUBLIX-STAGEBAND-UNIT-SHOW. Direction — Phil Tyrrell of 
Wm. Morris Agency. 


jackets with cream colored trousers and vests, 
while the setting back of the upper stage repre- 
sents several old English taverns with the lights 
blinking in the windows so as to represent the 
eyes, nose and mouth. 

As the curtain raises the orchestra plays and 
Stanley and Birnes ran across the stage to repre- 
sent two drunks, and as they run off, the Six 
English Tivoli Girls make their appearance in 
costumes which give the audience a big laugh. 
All six of the dancers are so dressed that it ap- 
pears as if they are dancing on their hands, their 
costumes being put on upside down. Besides this 
they have on red pants, and they drew a big 
applause. 

Dave Schooler comes on stage and introduces 
Frankie James, formerly with Al Jolson's “Big 
Boy.” Miss James obliges with “At Dawning,” 
and Dave Schooler has to assure the audience she 
wilt appear again because of the heavy applause. 

Then the orchestra goes into the rhythmic swing 
of “Magnolia” and Miss James comes on the stage 
to sing the chorus. The Play Boys seem to be 
improving right along, and the audience continues 
to greet them with the biggest applause. 

George Lipschultz, who pleased the audiences to 
6uch a great extent last week with his fine violin 
selections, has been held over a second week and 
plays a number of medlies accompanied by Dave 
Schooler at the piano. His concluding number is 
“Kiss Me Again” and the audience almost stamped 
their feet, they were so enthusiastic. 

Accent and Genasco, formerly with the Ziegfeld 
Follies, in evening dress give a fine exhibition of 
ballroom dancing with a number of difficult acro- 
batic steps thrown in. They perform with much 
ease and grace of movements, and drew a fine 
applause for their trouble. 

The Six Tivoli Girls next do their stuff in a 
regulation chorus girls’ dance — something which 
they have not done for quite a while. They work 
together and the audience has not tired of them 
as yet. 

The Eton Quartet in frills and black flowing 
ties did some nice harmony singing, among their 
numbers being “Just a Birdseye View of My Old 
Kentucky Home” and “Under the Wabash Moon.” 
To top this the boys imitated a Scottish bagpipe 
and a calliope and drew a big hand from the 
audience. 

“When Day Is Done” was the next number by 
the orchestra, with George Lipschultz playing the 
chorus and Roy Dietrich, a new solo singer, com- 
ing out for the chorus. 

Stanley and Birnes were next with a bunch of 
nonsense and burlesque dances. They indulged in 
a number of jokes which got a big laugh out of 
the audience. 

In the grand finale the Tivoli Girls made their 
appearance in a clever dance, in which each girl 
carried a large face of a baldheaded man with his 
tongue hanging out. The Eton Quartet appeared 
on the upper stage together with Stanley and 
Birnes and the taverns on the stage rolled and 
pitched in a truly tipsy manner. The entire pres- 
entation was well done and executed, with all 
musical arrangements by Glenn Welty and the 
stage settings by E. J. Weisfeldt. 

Arthur Richter offered for his number “Give 
Me a Night in June” with a medley of other 
songs interspersed. 

Chicago Embassy 

Week Ending September 25 

Another small neighborhood theatre that is still 
continuing the stage bandshow policy on a small 
basis. Van Lynn with his jazz entertainers is 
the new leader here that replaced Norman Stepp. 
The boys offered many popular numbers from 
musical comedy doing their offering from the 


ANITA-de MARS 

and 

LEONARD SALVO 

FEATURED ORGANISTS 

at the 

CAPITOL THEATRE 
CHICAGO 

“A National Playhouse” 
(COONEY BROS.) 




October 1, 1927 


EXHIBITORS HERALD 


37 


orchestra pit while the specialty acts went on 
with their regular routine. Among the musical 
selections were “Hallejuha,” “Lighthouse Blues’* 
and many others. The audience seemed to like 
this bunch almost as well as the ones before. Don 
Ishain is the featured organist here now. 

Houston “Innovation” 
Proves Grand Flop 

Hailed as a tremendous innovation in enter- 
tainment in the South, the advent of stock, “audi- 
tions” and stagehand at the recently reopened 
Isis theatre here proved to be a grand flop to the 
elite of Houston who attended the opening night’s 
performance* 

Will Horwitz, owner of the Isis, advertised the 
coming of stock in that theatre — formerly a pic- 
ture house — for a month in advance, with some 
laudable cooperation by the newspapers, obtain- 
ing many spreads on the members of Frank Nor- 
ton’s company. The unique angle of “auditions” 
for all that it was worth. An immense amount 
of curiosity was aroused in the type of shows that 
Mr. Horwitz said he was going to put on. People 
could not imagine a theatre where they could go 
and hear “first class” stock, a stagehand, “audi- 
tion,” and feature picture, with comedy, news 
and novelties thrown in for good measure. 

Came the opening night — last Sunday. “One 
Gala Performance,” read the newspaper ad. The 
house was crowded at 8, with representatives from 
some of the best people of Houston present, 
anxious to see the history-making advent of a 
combined stock and picture program. The pic- 
ture was a four-year-old one, with a couple of 
good stars in it, but the audience was not dis- 
pleased. It was waiting for the stage features. 

Following the picture an organ solo was begun, 
being cut in the very middle by a news reel sud- 
denly making its appearance on the screen. After 
the news — which was good — came the heralded 
stagehand. It can be said that the band was on 
the stage — that is all. A very badly constructed 
schedule threw the stock immediately after the 
band, with no program filler, so one of the mem- 
bers of the company stepped out on the stage, 
and commended the group of actors, of which he 
was one. He assured the audience, after making 
comments on the poor lighting of the house, that 
the stock company was composed of human beings, 
even as was the audience, and that they ate, 
drank, and had a good time like other human 
beings. The enlightening bit of oratory was fol- 
lowed by another impromptu solo by the organist, 
taking up time until the curtain was ready to 
part. And now, thought the 1,500 people in the 
audience, we get what we came to see — first class 
stock. 

The curtains opened — the play is on ! “What 
Every Daughter Learns” was the title of the pre- 
miere offering — smacking of a second rate tab 
title. And the company turned out to be nothing 
but a tab company. Tab had been their forte for 
years, and they couldn’t get away from it under 
the assuming name of “stock.” Even the “vaudi- 
tions” were nothing but tab specialties. The 
audience went home much enlightened. There 
were some who will go again to the stock offerings 
of the Isis, and there are those who won’t — but 
Mr. Horwitz should be commended upon the 
establishment of a good tab show in Houston. He 
did his best to bring in a stock company, but the 
amount of money that he wanted to spend was 
not sufficient to cover the cost of a good company. 


The present one is not bad — it is just not stock. 

The Isis will always be full on its de luxe per- 
formances — tab is enjoyed in Houston — and if the 
stock company was advertised under the appella- 
tion of musical comedy, there would be no doubt 
as to its success. Mr. Horwitz, if he were to 
bring in another company, and work out his 
schedules to a better advantage, would not be at 
all disappointed in the receipts of the Isis. 

It is rumored that the Norton company will be 
replaced at an early date. 

Chicago Granada 

Week Ending September 25 

This being first anniversary week at the 
Granada, the show is called “Our First Year.” 
George Givot and the Granada Girls open the 
show, Givot singing and the girls dancing. Be- 
hind a scrim the band is faintly seen. As Givot 
and Girls exit the scrim goes up to reveal the 
band under a futuristic setting that is quite strik- 
ing and effective. The band goes into “Just Once 
Again” as Bennie Meroff enters to lead the band 
during which he gives some very clever dance 
steps. The arrangement of the song is very 
pleasing:. 

The hard working team of Shadow and McNeill 
follow to give some good tap dancing, comedy 
dancing, songs, imitations and what have you. 
They win several encores and go over good. 

Irene George comes on to give her impression 
of “Swanee River” sung in minor. The young 
lady has a good voice and sings quite effectively. 

Betsy Rees, toe dancer, late of “Le Maires 
Affairs, does some very excellent toe dancing. 
She is very pretty, has a charming personality 
and the way 6he dances on her toes is nobody’s 
business. She dances to “It All Depends On You,” 
and the orchestra accompaniment is exceptionally 
pretty. She is assisted by the Granada Girls 
dressed in beautiful butterfly costumes. The entire 
number is very good and wins a big round of 
applause. 

Then follows one of the most unique acts this 
reporter has ever seen in a bandshow presentation. 
With black drops on the stage and all house 
lights out, a series of illuminated figures go 
through comic dance steps. The act is a knock- 
out and thoroughly mystifies the audience which 
gives it a huge applause. The act is staged by 


Les Klicks. The act was originally presented in 
Chicago in “Les Maires Affairs.” 

The band next offers a rather disappointing 
arrangement of “Hallelujah,” one of the best 
hits of the season. 

Biss Streger next offers a group of numbers on 
a steel guitar, and the fellow can certainly pro- 
duce some wonderful strains from his guitar. He 
gets a big hand and is called back for several 
encores. He deserves them without a doubt. 

Then comes George Givot who is always popular 
at this house. He does his usual stuff to a great 
deal of laughter and applause. Givot has a mixed 
audience. Many in the audience very evidently 
do not care for Givot and many more of the 
audience simply eats every thing he does. Givot 
tells several jokes, two in fact, that are decidedly 
off color. The older element in the audience re- 
ceived the jokes with absolute silence which was 
ample testimony to their disapproval. 

Givot is followed with the big laugh of the 
whole show. The number is really funny. James 
Roiand, a fat and good natured member of the 
band, takes Meroff’s baton and, leading the band, 
gives a perfect and ludicrous imitation of Meroff. 
Seeing this rather round fellow doing all the 
tricks of the slender Meroff is just to laugh, and 
the audience does it, and how ! It 6tops the show 
and Roland goes through it again, even if he is 
out of breath. Finally to bring the thing to an 
end Meroff does an excellent ice skating imita- 
tion. 

The entire cast appears for the finale and a 
beautiful sunrise effect made with flashing electric 
lights backstage appears. The whole show is good 
and goes over in great 6tyle. 

Boston Metropolitan 

Week Ending September 23 

Gene Rodemich and the Greater Met Stagehand 
continue to provide the presentation act for the 
Metropolitan, yet so varied are the programs that 
about the only familiar figure from week to week 
is Rodemich himself. The widely varied costuming 
of the others of the band, togethed with the 
changes in assisting artists, gives the appearance 
of an entirely new group of entertainers. Jazz 
a la carte” is the current week’s title. 

As the stage comes into a soft light, one faintly 
sees high mountain peaks behind the scrim, over 


“EPPY”— (I. L. Epstein) 

Organ Programmes of Distinction 

EDYTH TOTTEN THEATRE 

NEW YORK CITY 


EDDIE HANSON 

Solo Organist 

With Frankie Masters Stageshows 

Tivoli This Week Uptown, Next Week 

(Balaban & Katz, Chicago) 


J. VIRGIL HUFFMAN 

Formerly Featured 

Organist 
at the 

Irving Theatre, Chicago 


DON PEDRO-ESPINOSA 

Solo Organist 

AMBASSADOR THEATRE, CHICAGO 

(Photoplay Synchronizing a Specialty) 

Opens This Week As 

Guest Organist at 

LOEW’S PALACE 

WASHINGTON, D. C. 




CHAZ CHASE 

“The Unique International Comic” 

Now Touring Over 

MARCUS LOEW CIRCUIT 


Courtesy of Louis K. Sidney 


Direction — William Morris Agency — Thanks to 

A1 Melnick 




38 


EXHIBITORS HERALD 


October 1, 1927 


which the dawn is breaking. There are many 
jagged crags and sharp abysses. The scrim rises 
to reveal a wonderous mountain from which the 
jagged crags gradually take form as huge musical 
notes and these, in turn, develop into the musi- 
cians themselves. Yet another 6crim is raised 
revealing the stage upon a stage upon which the 
characters play their parts. The huge notes have 
resolved into an orchestra seated in the pit of 
the second stage. The former mountain peaks 
form the wings and top of the second stage and 
the orchestra, as full light comes, is revealed in 
bright red coats and sharply contrasting white 
vests. 

Following selections from “The Student Prince,” 
in which the same costuming as was provided in 
that light opera, is given. Hubert Hilton and 
Arthur Brainard, Cliff Daly, Tudor Penrose, Ed 
Mowen and Harold Cravit have the leading parts. 
A1 and Ray Samuels do a clever bit of tap 
dancing, followed by “Dinorah” from “Shadow 
Rose,” sung by Rose Mary, a soprano with an 
unusually high and clear voice. 

Charles Rozella, musical comedian, is followed 
by a happy trio beneath a full moon, all of whom 
have well blended voices and a guitar. 

Peggy English sing-s “Annabelle Lee” and ‘‘I’m 
Not That Kind of a Baby,” and Paul Howard 
gives clever acrobatic dances and contortions. 
Then comes the finale with the entire ensemble in 
a combination of jazz and classical selections in 
which the classical is eventually carried into jazz 
ryhthm. 

There is an orchestra prelude, with Joseph 
Klein as musical director, Arthur Martel presides 
at the organ and a Paramount News and Comedy 
complete the bill. 

“Underworld” is the film. 

Chicago Crown 

Week Ending September 25 

This is an Ascher Brothers house formerly run 
as a straight picture and vaudeville theatre. It 
is now a presentation house on a split week 
basis featuring Bernie Mayerson and his Col- 
legiates. The featured organist is Grace R. 
Clark. The new policy went into effect this week 
and the opening show ran as follows : 

Opening in full stage with boys playing hot 
tune as an introductory number. 

After this is over, Mayerson announces a piano 


solo by Kenny Morris who opens with “Dewey 
Days” followed with “So Blue” and “At Sun- 
down.” This chap certainly knows how to tickle 
the ivories. 

He was followed by the saxophone player Lew 
Storey who sang “I’m Coming Virginia” in a 
pleasing style. 

The next artists introduced were the Emory 
Sisters who enter in dim lighted stage one on 
each end with prop telephones and deliver a fair 
routine of chatter. They are dressed in costumes 
of 1880 and sing comedy songs and patter of the 
same period, finishing with harmony singing and 
strumming on ukuleles. 

The show closed with an arrangement of ”5 
Minutes in a Crazy House” with the boys playing 
their instruments in a weird manner, intermingled 
with comedy pranks that put the audience into a 
humorous mood. 

Johnstown State 

Week Ending September 24 

After the M-G-M News followed one of the Our 
Gang comedies, “Yale vs. Harvard,” and then 
the stage presentation: “Harry Shannon Jr. and 
His Band.” This is one of the best attraction 
bands there is, musical as well as novel, and is 
sure to please in the finest of theatres. 

Opening in a novel way, Harry Shannon enters 
in one, telling the audience in very original lines 
what he had been doing before he took up music, 
and then introduces the band on full stage, open- 
ing with a Medley of Hits from musical comedies. 

Next he vocalizes and dances to a tune called 
“Magnolia,” after which the number “I Wonder 
How I Look When I’m Asleep” is presented in a 
most novel and original manner, with specialty 
choruses by the tuba, saxophone and trumpet 
players. 

Then followed a great arrangement of “So Blue,” 
in which Shannon introduces two cute lady danc- 
ers in a waltz fantasy. 

The presentation closed with “Lucky Lindy,” 
using the effect of an aeroplane flying across the 
stage for the finale. Responding to big applause, 
the band encored with a satire on Spanish melo- 
dies, entitled “The Bull Fight,” full of hokum and 
novelty ideas, that brought the house down with 
laughter. 

The Fox feature, “Paid to Love,” brought a two 
hour show to a close. 


BOB BILLINGS 

Solo Organist 

CRYSTAL THEATRE, CHICAGO 


“JAZZ-LIPS” RICHARDSON 


The Most Talked of Eccentric Dancer in Bandshows 

Now Touring ORPHEUM CIRCUIT 
Featured with HUGHIE MACK’S SYNCOPATION-UNIT-SHOW 

First Half Des Moines Last Half Sioux City 

Direction — EZ KEOUGH 



EDGAR AMSTEIN 

Featured Organist 

CENTRAL PARK THEATRE, CHICAGO 

(BALABAN & KATZ) 


RUTH LUELLA 

STANLEY and LEE 

DANCERS PERSONIFIED 

Just Closed in “GEMS OF JOY” 

A PUBLIX-STAGEBAND-UNIT-SHOW 

Direction Wm. Morris Agency Soon to Repeat B & K and L & T Theatres 


Chicago North Center 

Week Ending September 25 

Here is a theatre that was originally built by 
an independent outfit as a presentation house 
which later reverted to a vaudeville and picture 
policy and even later into a novelty nights, but 
since Lubliner and Trinz have taken over the 
theatre, it has reverted back to stage bandshow 
form of amusement with Jack Stanley and his 
college pepsters. The band is only on the stage 
Saturdays and Sundays and works in the orchestra 
pit the rest of the week. This policy seems to 
be the best and the box office is already showing 
results. Dr. G. W. Ronfort is the featured or- 
ganist here now. One of the shows recently re- 
ported runs as follows: 

Opening: Full stage with Jack Stanley playing 
violin while the boys play an arrangement of 
“Sundown” after while Stanley also gives a vocal 
selection of same. 

Stanley also acts in the capacity of Master of 
Ceremonies and announced Davey Jones as the 
first artist on the program who offered comedy 
songs and eccentric taps. One of the numbers 
is the stuttering song that Frank Hamilton also 
does in picture houses frequently. 

Stanley again offers a violin solo, this time a 
classical called “Souvenir,” proving that he is a 
very clever player, a trait that is bound to make 
him popular at this house. 

He is followed by Bernice Sarche who opens 
with a vocal chorus of “Swanee Shore” and then 
goes into a clever ice skating dance routine that 
combines Black Bottom, Charleston and eccentric 
high kicks which wins her a fine hand. 

She is followed by Monte and Carlo, two young 
chaps of midget size formerly of the “Hollywood 
Music Box Revue,” who offer their clever routine 
of comedy eccentric and acrobatic numbers. They 
were followed by Miss Sarche who this time sings 
“Yoo-Hoo,” using Stanley as a foil and ending 
with an eccentric Black Bottom dance, which was 
well done. 

Gardner and Douglas, two boys in eccentric 
boob comedy dance follow, one that has been 
reported in these columns before. 

Finale: A clever band arrangement of “Miss 

Annabelle Lee” played in real hot style with the 
entire oast assembling on stage for second chorus. 

Observation: This leader would derive more 

musical efforts if he were provided with two extra 
men in the band, especially another violinist, which 
would enable him to conduct the band without 
holding his violin as well as hampering the show 
by doubling in various roles. 

St. Louis Ambassador 

Week Ending September 23 

“Happy Days” was the stage presentation with 
Ed Lowry as the master of ceremonies. 

“Happy Days” featured several of Lowry’s own 
specialties, including a comedy clarinet solo and 
one of his orignal songs. He also played on the 
saxophone and the ukelele. Other headlined acts 
in the stage show were Arthur Nealy, tenor ; 
Eugene Cibelli, tenor ; Dorothy Neville, soprano ; 
Earl and Bell, entertainers from Ed Wynn’s 
“Grab Bag” ; Dezso Retter, comedy acrobat, and 
Ambassador Rockets. 

“Happy Days” has a novelty opening and an 
elaborate stage setting which afforded a surprise 
for the finale. 

“A Musical Argument” was the novelty presen- 
tation arranged by Dave Silverman and his or- 
chestra and Stuart Barrie at the organ. 


VERNE BUCK 

“The Prince O’ Pep” 



Now Conducting 
at ASCHERS 
SHERIDAN 

Theatre 


STAGE 

BANDSHOWS 

Direction 

Margaret Felch 




October 1, 1927 


EXHIBITORS HERALD 


39 


Chicago Uptown 

Week Ending September 25 

In conjunction with John Gilbert in “Twelve 
Miles Out/’ Bennie Krueger offered “The Spirit 
of Jazz” as the stagehand show this week featur- 
ing Harry Rose and Dave Rubinoff. The setting, 
as well as the costumes worn by the MarkeTt 
Girls, were very striking and in keeping with 
the standard of productions at this theatre. The 
presentation ran as follows: 

Opening: In full stage with background drop 
displaying paintings of huge frogs assembled as a 
jazz band and each playing an instrument. A 
novel part of this setting were the blinking eyes 
of the frogs at the opening and closing of the 
show. 

The first band arrangement was “Just Once 
Again” as the Markert Girls in one of their rou- 
tines stepped in line, while the boys played and 
sang the tune. 

This was followed by Marjorie Whitney, who 
made her entrance from the mouth of a frog, 
which opened in the form of an iris. This girl 
has been reported many times before and started 
this show off with a clever soft shoe tap, more of 
a clog style, going into an eccentric black bottom 
to the tune of “Sam, the Old Accordian Man.” 

This was followed by Will Stanton, the well 
known vaudevillian, who offered his soused routine 
to represent a night at the cafe. Stanton is prob- 
ably one of the best performers in this line and 
his novelty proved an entertaining bit on this bill. 

He was followed by the Markert Girls in a gro- 
tesque dance, dressed in novel costumes, and 
stepped to the band’s tune of the “Doll Dance.” 
As usual, these girls received a fine round of 
applause for their splendid work. 

Another band arrangement followed, this time 
“Under the Moon,” with the boys singing the 
chorus and Bennie soloing with his saxophone. 

Dave Rubinoff was next with his violin inter- 
pretation, which has been reported here before. 
This time he also offered “Me and My Shadow.” 

Harry Rose, the “galloping comedian,” was next 
with gags and wise chatter, opening with “She 
Don’t Wanna” and closing with “Broken 
Hearted.” Harry, who is well known to musical 
comedy fans, has a unique way of entertaining 
with songs and chatter and should be a huge 
success in presentation. In this show he was 
“It.” 

The Markert Girls came on again in another 
set of novel costumes and danced to an eccentric 
routine as the stage lights dimmed to give the 
costumes a radium effect, a new idea which 
is springing to the front and one if used properly 
can improve many a scene. 

The finale was similar to the one used at the 
Oriental, Chicago, several weeks ago, with quar- 
ter moon effect and large stars, as the Markert 
Girls assembled around platform while Rubinoff 
played “Under the Moon” to the band’s arrange- 
ment of same as Bennie Krueger steps out front 
with a violin also playing the tune. 


New Y ork Roxy 

Week Ending September 30 

Dramatic, fiery, romantic Spain, all worked into 
a prologue proceeding the big picture, “Loves of 
Carmen” — that’s the Roxy atmosphere this week, 
programmed as follows : 

(A) Prelude — The Roxy Symphony Orchestra. 

(B) The Guard Mount — Chorus of women’s 
voices. 

(C) Duet — Sung by Jeanne Mignolet and Har- 
old A. Van Duzec. 


CHARLES GREGORY 

“Hardware Harmony” 



A Musical Novelty 
That Is a 
REAL 
NOVELTY 

Full of Comedy 
Situations 

Now Playing 
B & K and L & T 
Theatres, Chicago 


Direction William Morris Agency 


(D) “Habanera” — Anne Subloko and Female 
Chorus. 

(E) Danse Boheme — The Ballet Corps and 
chorus of women’s voices. 

(F) “Flower Song” — Harold Van Duzee and 
Aldo Bomonte. 

(G) Danse Espagne — Maris Montera and the 
Ballet Corps. 

(H) Smugglers Scene — The chorus. 

(I) La Libertas — The chorus. 

(J) — “Toreador Song” — Rudolph Hoyas and the 
Ensemble. 

Castenets, Spanish shawls, pirates, treasure 
chests, black-eyed villians, toreadors, mandolins, 
girls, dancing, tambourines all in festive attire, 
with each little bit winning by applause from 
overture to final curtain. While not the regular 
stage show type of entertainment as the program 
would indicate, this is a prologue of distinction. 

Chicago Sheridan 

Week Ending September 25 

The presentation at the Sheridan this week was 
the best this reporter has ever seen there. It is 
called “Rueben Rueben,” being one of those hick 
affairs in which the setting represents a section 
of a village main street, and the band and per- 
formers are dressed in hick attire. The entire 
performance goes over fine and the spirit of the 
presentation is carried excellently throughout th